Award Categories
CREATIVE IDEAS
01. Best Idea – Anniversary & Milestone Marketing (New)
This category recognises the most creative and innovative ideas that transformed a brand’s anniversary, milestone, legacy or achievement into a compelling marketing opportunity.
Judges will evaluate how the campaign celebrated the brand’s journey, engaged audiences, and reinforced brand relevance. Entries should demonstrate how the anniversary milestones were turned into a meaningful connection with audiences and delivered strong business results.
02. Best Idea – Brand Storytelling
This category celebrates the power of storytelling in marketing – the stories that evoked emotion, inspired action, and left a lasting impression. It honours creative storytelling that brought a brand’s purpose and values to life while building strong and enduring relationships with customers.
Judges will look at the originality of the story and how it was expressed, along with its ability to spark deep audience connections. Entries may include formats such as video, social media, experiential campaigns or multi-channel narratives, as long as they clearly convey the brand’s purpose and how it resonated memorably with audiences.
Judges will look at the originality of the story and how it was expressed, along with its ability to spark deep audience connections. Entries may include formats such as video, social media, experiential campaigns or multi-channel narratives, as long as they clearly convey the brand’s purpose and how it resonated memorably with audiences.
03. Best Idea – Branding Strategy
This category recognises the most innovative and impactful branding strategies that effectively communicated a brand’s identity, vision, and values to its target audience.
Judges will look for originality, creativity, and clarity in how the concept was expressed, who the brand is, and what it stands for. Entries should demonstrate how the strategy enhanced brand recognition, strengthened loyalty, and differentiated the brand in memorable ways.
Judges will look for originality, creativity, and clarity in how the concept was expressed, who the brand is, and what it stands for. Entries should demonstrate how the strategy enhanced brand recognition, strengthened loyalty, and differentiated the brand in memorable ways.
04. Best Idea – Content Marketing
This category recognises outstanding creative, innovative content, commissioned by a brand across any format. It could be videos, infographics, music, games, competitions, social, online or TV campaigns across all forms of marketing channels.
Judges will evaluate how the content strategy was designed to generate consumer interest and align with marketing objectives. Entries should highlight how the content deepened audience engagement and reflected an understanding of the brand’s targeted audiences.
Judges will evaluate how the content strategy was designed to generate consumer interest and align with marketing objectives. Entries should highlight how the content deepened audience engagement and reflected an understanding of the brand’s targeted audiences.
05. Best Idea – Corporate Social Responsibility
This category honours outstanding CSR initiatives that demonstrated creativity, innovation, and a clear commitment to making a meaningful difference in society.
Judges will evaluate the creativity and execution of the CSR initiatives, whether through partnerships, sustainability efforts or community engagement. Entries should demonstrate how these initiatives positively impacted the community, raised the brand’s reputation, and created tangible value for all stakeholders.
Judges will evaluate the creativity and execution of the CSR initiatives, whether through partnerships, sustainability efforts or community engagement. Entries should demonstrate how these initiatives positively impacted the community, raised the brand’s reputation, and created tangible value for all stakeholders.
06. Best Idea – Cultural Impact (New)
This category celebrates the most creative and innovative marketing idea that successfully captured public attention and became part of wider cultural conversations or consumer behaviour.
Judges will assess the originality of the idea, its cultural relevance, and its ability to deeply connect with audiences through trends, communities or significant moments. Entries should demonstrate how the campaign sparked participation, influenced societal conversations, and delivered strong business outcomes while enhancing brand relevance.
Judges will assess the originality of the idea, its cultural relevance, and its ability to deeply connect with audiences through trends, communities or significant moments. Entries should demonstrate how the campaign sparked participation, influenced societal conversations, and delivered strong business outcomes while enhancing brand relevance.
07. Best Idea – Customer Engagement
This category recognises the most creative and innovative idea that was designed to engage new or existing customers by leveraging multiple channels or touchpoints to strengthen loyalty and connections.
Judges will look for originality, strategic thinking, and the smart integration of channels (for example, digital, social, in-store, experiential). Entries should demonstrate how the idea delighted customers, enhanced engagement, and resulted in positive business outcomes.
Judges will look for originality, strategic thinking, and the smart integration of channels (for example, digital, social, in-store, experiential). Entries should demonstrate how the idea delighted customers, enhanced engagement, and resulted in positive business outcomes.
08. Best Idea – Emotional Marketing
This category celebrates the most creative ideas that harnessed the power of emotional storytelling to deeply connect with audiences. Whether through joy, empathy, nostalgia or belonging, these campaigns used human emotion to elevate brand affinity and memorability.
Judges will recognise campaigns that evoked strong emotional responses and inspired meaningful audience engagement. Entries should reflect how the emotional insights shaped the campaign idea and contributed to its cultural relevance and business impact.
Judges will recognise campaigns that evoked strong emotional responses and inspired meaningful audience engagement. Entries should reflect how the emotional insights shaped the campaign idea and contributed to its cultural relevance and business impact.
09. Best Idea – Events
This category recognises the most creative and innovative events that served as a cornerstone of a marketing strategy. These events can be live, virtual, hybrid, or a combination of formats, and may include B2B occasions such as investor or stakeholder meetings, corporate showcases, internal employee engagement initiatives or B2C experiences such as concerts, festivals or product launches. Both physical events and those hosted virtually on the web or conference platforms are welcome.
Judges will evaluate the creativity, strategic planning, and overall execution of the event, along with its ability to captivate and engage its audience. Entries should demonstrate how the event aligned with the brand’s values and objectives, and how it contributed to enhancing the brand’s profile, achieved marketing goals, and delivered measurable outcomes.
Judges will evaluate the creativity, strategic planning, and overall execution of the event, along with its ability to captivate and engage its audience. Entries should demonstrate how the event aligned with the brand’s values and objectives, and how it contributed to enhancing the brand’s profile, achieved marketing goals, and delivered measurable outcomes.
10. Best Idea – Experiential Marketing
This category recognises the most innovative ideas that brought brands to life through immersive, hands-on experiences. It includes campaigns that went beyond traditional advertising to let people feel and live the brand through large-scale public activations, exclusive customer events, trade showcases, sponsorship experiences, etc.
Judges will assess the creativity and strategy behind the campaign, evaluating how it sparked interest, created buzz, and allowed consumers to connect actively with the brand. Entries should also illustrate how the idea was designed to allow consumers to get involved in or respond to a specific experience.
Judges will assess the creativity and strategy behind the campaign, evaluating how it sparked interest, created buzz, and allowed consumers to connect actively with the brand. Entries should also illustrate how the idea was designed to allow consumers to get involved in or respond to a specific experience.
11. Best Idea – Immersive Brand Activation
This category celebrates the most exceptional and inventive immersive brand activation idea that deeply engaged the audience in a brand or product experience. Whether through virtual reality, augmented reality or physical installations, the winning campaign should showcase outstanding creativity in immersing audiences into the brand’s world.
Judges will assess the ingenuity and strategic approach behind the immersive activation or campaign and how it was designed to captivate and generate excitement around a brand, product or service. Entries should showcase how the concept was crafted to encourage active participation from consumers or how it elicited specific responses through a tailored experience.
Judges will assess the ingenuity and strategic approach behind the immersive activation or campaign and how it was designed to captivate and generate excitement around a brand, product or service. Entries should showcase how the concept was crafted to encourage active participation from consumers or how it elicited specific responses through a tailored experience.
12. Best Idea – Influencer & Creator Marketing (Previously Best Idea – Influencer)
This category recognises creative ideas that used influencers and creators to authentically engage their target audience and amplify the campaign’s reach.
Judges will evaluate how the collaboration leveraged influencer creativity to enhance customer value and achieve peer-to-peer engagement. Entries should highlight how the influencer partnerships went beyond traditional approaches to connect meaningfully with audiences and deliver effective and authentic results.
Judges will evaluate how the collaboration leveraged influencer creativity to enhance customer value and achieve peer-to-peer engagement. Entries should highlight how the influencer partnerships went beyond traditional approaches to connect meaningfully with audiences and deliver effective and authentic results.
13. Best Idea – Integrated Marketing
This category recognises the originality and authenticity of an idea behind creating a unified and seamlessly integrated and/or interactive experience to promote a brand, product or service.
Judges will look at how the idea was designed to stimulate interest and support a strategic marketing and communications approach across multiple distribution channels (at least three channels). Entries should demonstrate how the idea creatively and successfully leveraged the marketing objectives of a brand.
Judges will look at how the idea was designed to stimulate interest and support a strategic marketing and communications approach across multiple distribution channels (at least three channels). Entries should demonstrate how the idea creatively and successfully leveraged the marketing objectives of a brand.
14. Best Idea – Launch/Rebranding
This category recognises the most creative and innovative idea for a brand launch or rebranding effort. From capturing attention to reshaping brand perceptions, it celebrates campaigns that introduced fresh or revitalised identities in the market.
Judges will look at how originality and strategy shaped the messaging, execution, and lasting impact of the launch or rebrand activity.
Judges will look at how originality and strategy shaped the messaging, execution, and lasting impact of the launch or rebrand activity.
15. Best Idea – Out-Of-Home
This category honours the most creative campaigns leveraging the power of out-of-home (OOH) media. This includes billboards, transit media, public spaces or any other media formats traditionally classified as OOH.
Judges wlll look at how the creative idea was designed to attract attention or interact with consumers to achieve an objective and/or communicate a message. Entries should reflect on the creative and messaging behind the OOH’s impact on the campaign.
Judges wlll look at how the creative idea was designed to attract attention or interact with consumers to achieve an objective and/or communicate a message. Entries should reflect on the creative and messaging behind the OOH’s impact on the campaign.
16. Best Idea – Partnership/Sponsorship
This category recognises the most creative and innovative ideas built on successful collaborations that developed and activated a brand-relevant partnership in the form of a crossover, sponsorship or product placement.
Judges will look at the creativity of the idea behind the collaboration where both parties achieved a mutual benefit. Entries should illustrate how the partnership was designed to captivate their audiences, and how the idea supported the parties to achieve a win-win marketing goal.
Judges will look at the creativity of the idea behind the collaboration where both parties achieved a mutual benefit. Entries should illustrate how the partnership was designed to captivate their audiences, and how the idea supported the parties to achieve a win-win marketing goal.
17. Best Idea – Public Awareness
This category recognises the most creative and innovative idea in a public awareness campaign that best helped a brand to rally the public and/or effect a change in attitude towards a public concern among their audiences.
Judges will evaluate the creativity and execution of the idea and how it gained the public’s attention, inspired involvement, and sparked meaningful action or change.
Judges will evaluate the creativity and execution of the idea and how it gained the public’s attention, inspired involvement, and sparked meaningful action or change.
18. Best Idea – Public Relations
This category recognises the most creative idea behind a public relations campaign that best enhanced the branding, image or identity of a brand, product or service. It should have resonated with the intended audience whether the goal was to build awareness, shape perception or strengthen trust among consumers, businesses, investors or internal stakeholders.
Judges will look at how the public relations idea succeeded in promoting or recovering an image of a brand, product or service, or supplemented an existing marketing strategy. Entries should demonstrate how the public relations strategy created an impact on the chosen audience.
Judges will look at how the public relations idea succeeded in promoting or recovering an image of a brand, product or service, or supplemented an existing marketing strategy. Entries should demonstrate how the public relations strategy created an impact on the chosen audience.
19. Best Idea – Social Media
This category recognises the most creative social media idea and strategy in a marketing campaign. It can be part of a one-off campaign or a longer-term marketing strategy.
Judges will look at how the creative idea was designed and deployed over social media channels. Entries should reflect how the social media strategy drove brand engagement, enhanced customer acquisition, and built strong customer loyalty.
Judges will look at how the creative idea was designed and deployed over social media channels. Entries should reflect how the social media strategy drove brand engagement, enhanced customer acquisition, and built strong customer loyalty.
20. Best Idea – Targeted Marketing (New)
This category recognises innovative campaigns designed to engage a specific audience segment through personalised, insight-driven communications.
Judges will assess how well the campaign identified and addressed the needs and preferences of its target demographic. Entries should showcase originality, strategic relevance, and measurable impact in connecting meaningfully with the audience while driving positive business outcomes.
Judges will assess how well the campaign identified and addressed the needs and preferences of its target demographic. Entries should showcase originality, strategic relevance, and measurable impact in connecting meaningfully with the audience while driving positive business outcomes.
21. Best Idea – Video
This category celebrates the most creative video idea within a marketing campaign. Whether distributed through linear, non-linear or companion ad formats, these campaigns should demonstrate how powerful video storytelling drove impact and audience resonance.
Judges will look at the originality and creativity of the marketing video idea and the creative strategy to achieve a marketing outcome or reach for a brand, product or service. Entries should demonstrate how the idea and campaign were designed to impact and resonate with the targeted audience or how it enhanced an existing campaign.
Judges will look at the originality and creativity of the marketing video idea and the creative strategy to achieve a marketing outcome or reach for a brand, product or service. Entries should demonstrate how the idea and campaign were designed to impact and resonate with the targeted audience or how it enhanced an existing campaign.
IMPLEMENTATION
22. Best Use of Artificial Intelligence (New)
This category celebrates campaigns that best used the power of artificial intelligence (AI) to enhance marketing strategies, creativity, and business performance. Whether AI was applied for personalisation, automation, predictive analytics, conversational marketing or other innovative uses, entries should demonstrate how cutting-edge technology led to a measurable impact.
Judges will look for campaigns that showcased innovation in AI application, responsible implementation, and tangible outcomes. Entries should highlight how AI contributed to key areas such as improved campaign performance, customer engagement, operational efficiency or enhanced user experiences while advancing the brand’s objectives.
Judges will look for campaigns that showcased innovation in AI application, responsible implementation, and tangible outcomes. Entries should highlight how AI contributed to key areas such as improved campaign performance, customer engagement, operational efficiency or enhanced user experiences while advancing the brand’s objectives.
23. Best Use of Commerce Experience (New)
This category recognises the most innovative and effective execution of a commerce-driven marketing strategy. From seamless online shopping experiences and retail media to shoppable content, live-streaming or social commerce, entries should highlight how commerce became an integral part of the creative experience.
Judges will look for campaigns that creatively merged storytelling, technology, and consumer insights to elevate the shopping journey while driving tangible commercial results. Entries should demonstrate how the use of platforms, partnerships or retail ecosystems delivered not only transactions, but also enhanced engagement, customer acquisition, and long-term business impact.
Judges will look for campaigns that creatively merged storytelling, technology, and consumer insights to elevate the shopping journey while driving tangible commercial results. Entries should demonstrate how the use of platforms, partnerships or retail ecosystems delivered not only transactions, but also enhanced engagement, customer acquisition, and long-term business impact.
24. Best Use of Content
This category recognises the most effective use of original content that was the main feature behind a published campaign. The content can be text, infographics and/or video, etc, and can have been run across all forms of marketing channels.
Judges will look at the effectiveness and results of the content strategy, focusing on how it captured attention, converted interest into action, and aligned with the brand’s strategic marketing goals. Submissions should demonstrate how the content mapped into an overarching strategy, addressed specific KPIs, and drove measurable outcomes while establishing lasting audience connections.
Judges will look at the effectiveness and results of the content strategy, focusing on how it captured attention, converted interest into action, and aligned with the brand’s strategic marketing goals. Submissions should demonstrate how the content mapped into an overarching strategy, addressed specific KPIs, and drove measurable outcomes while establishing lasting audience connections.
25. Best Use of Conversational Marketing (New)
This category recognises the most effective use of conversational marketing to create meaningful and real-time interactions between brands and audiences. Eligible campaigns can include chatbots, AI assistants, live chat, messaging platforms (for example, WhatsApp, social messaging), conversational commerce or interactive customer service tools.
Judges will evaluate the creative and strategic implementation, focusing on how the campaigns used two-way communication to drive customer engagement, improve experiences, and build long-term relationships. Submissions should highlight innovation, seamless customer journeys, personalisation, and measurable outcomes such as improved loyalty, conversions or operational efficiency, demonstrating these interactions truly made customers feel heard and valued.
Judges will evaluate the creative and strategic implementation, focusing on how the campaigns used two-way communication to drive customer engagement, improve experiences, and build long-term relationships. Submissions should highlight innovation, seamless customer journeys, personalisation, and measurable outcomes such as improved loyalty, conversions or operational efficiency, demonstrating these interactions truly made customers feel heard and valued.
26. Best Use of Customer Acquisition
This category celebrates the most effective, creative, and innovative strategies for attracting and converting new customers. It recognises marketing campaigns that not only generated strong interest and inquiries, but also successfully transformed prospects into customers while driving measurable business growth.
Judges will assess the effectiveness, creativity, and innovation behind the customer acquisition approach, focusing on how it attracted inquiries and generated new business. Entries should demonstrate how the customer acquisition strategy led to business growth by acquiring new customers or expanding the customer base, ultimately yielding positive business outcomes.
Judges will assess the effectiveness, creativity, and innovation behind the customer acquisition approach, focusing on how it attracted inquiries and generated new business. Entries should demonstrate how the customer acquisition strategy led to business growth by acquiring new customers or expanding the customer base, ultimately yielding positive business outcomes.
27. Best Use of Data/Insights
This category celebrates the creative and impactful use of data and insights that shaped a marketing campaign and/or communication strategy. Entries should show how research, analytics, and data-driven planning enhanced a brand’s understanding of its audience and led to innovative campaigns that resonated deeply with consumers.
Judges will evaluate how market research, measurement tools, audience segmentation, and automation tools informed strategy and delivered measurable results. Entries should highlight how the data inspired or amplified the creativity behind the campaign.
Judges will evaluate how market research, measurement tools, audience segmentation, and automation tools informed strategy and delivered measurable results. Entries should highlight how the data inspired or amplified the creativity behind the campaign.
28. Best Use of Digital (Previously Best Use of Digital Solution)
This category recognises the most effective and innovative use of digital solutions to achieve a brand’s business objectives. It celebrates campaigns that strategically utilised digital tools, platforms or technologies to strengthen branding, influence consumer behaviour or drive usage and engagement. Digital solutions can include online, mobile, viral, search, social media, email, or any other mediums that fall within digital marketing.
Judges will look at how a brand leveraged digital solutions to achieve a business objective, be it branding, prompted consumer behaviour or increasing consumption on its platform. Entries should demonstrate how digital was an integral part of an executed marketing strategy and how it generated proven results, with evidence of the mediums used.
Judges will look at how a brand leveraged digital solutions to achieve a business objective, be it branding, prompted consumer behaviour or increasing consumption on its platform. Entries should demonstrate how digital was an integral part of an executed marketing strategy and how it generated proven results, with evidence of the mediums used.
29. Best Use of Entertainment Marketing (New)
This category celebrates campaigns that integrated brands into entertainment platforms, including film, television, music, gaming or live events. From product placements to branded content and cultural collaborations, entries should show how storytelling within entertainment captured audience attention and elevated brand relevance.
Judges will look for the authentic and innovative use of entertainment platforms, creative brand integration, and measurable business outcomes. Submissions should highlight how the campaigns took advantage of the entertainment’s influence to connect with audiences, spark conversations, and deliver marketing success.
Judges will look for the authentic and innovative use of entertainment platforms, creative brand integration, and measurable business outcomes. Submissions should highlight how the campaigns took advantage of the entertainment’s influence to connect with audiences, spark conversations, and deliver marketing success.
30. Best Use of Influencer & Creator Partnership (Previously Best Use of Influencers)
This category celebrates the most creative and effective partnerships with creators and influencers that successfully engaged audiences, amplified brand messaging, and delivered measurable impact.
Judges will look for campaigns that demonstrated authentic storytelling, strong brand-creator alignment, and audience trust. Entries should highlight how the partnerships enhanced brand awareness, achieved meaningful reach, and drove business results. Submissions should also showcase the influencer’s and creator’s innovation and credibility as integral aspects of the campaign which were strategically aligned with the brand’s values and goals.
Judges will look for campaigns that demonstrated authentic storytelling, strong brand-creator alignment, and audience trust. Entries should highlight how the partnerships enhanced brand awareness, achieved meaningful reach, and drove business results. Submissions should also showcase the influencer’s and creator’s innovation and credibility as integral aspects of the campaign which were strategically aligned with the brand’s values and goals.
31. Best Use of Integrated Media
This category celebrates campaigns that skillfully brought together multiple media channels to deliver cohesive and impactful brand storytelling. By uniting platforms such as social media, digital, print, PR, and events, this category recognises brands for creating seamless multi-touchpoint experiences.
Judges will look at how the idea was executed across multiple distribution channels (at least three channels) to support the strategic approach, and the results from the combined use. Entries should demonstrate creativity, strategic alignment, and measurable results showcasing how well the campaign stood out and connected with its audience.
Judges will look at how the idea was executed across multiple distribution channels (at least three channels) to support the strategic approach, and the results from the combined use. Entries should demonstrate creativity, strategic alignment, and measurable results showcasing how well the campaign stood out and connected with its audience.
32. Best Use of IP Marketing (New)
This category celebrates outstanding campaigns that leveraged intellectual property (IP), including licensed characters, created mascots or iconic imagery, to enhance the brand storytelling and connect with audiences.
Judges will evaluate how the IP was authentically integrated into the campaign, delivering meaningful engagement and results. Entries should highlight the creativity and quality of the collaboration, and demonstrate how the use of IP drove brand awareness, audience excitement, and measurable success.
Judges will evaluate how the IP was authentically integrated into the campaign, delivering meaningful engagement and results. Entries should highlight the creativity and quality of the collaboration, and demonstrate how the use of IP drove brand awareness, audience excitement, and measurable success.
33. Best Use of Loyalty & CRM (New)
This category honours exceptional efforts that retained and grew existing customers through innovative loyalty and CRM strategies. From reducing churn to increasing customer lifetime value, this award celebrates brands that were committed to cultivating strong and lasting customer relationships.
Judges will look for creative execution, personalisation, and quantifiable success in nurturing customer loyalty. Entries should demonstrate how retention-focused initiatives delivered measurable results, solidified customer trust, and contributed to long-term business growth.
Judges will look for creative execution, personalisation, and quantifiable success in nurturing customer loyalty. Entries should demonstrate how retention-focused initiatives delivered measurable results, solidified customer trust, and contributed to long-term business growth.
34. Best Use of Omnichannel
This category recognises the most effective and seamless integration of online and offline channels to create a unified brand experience. Whether through an online-to-offline (O2O) strategy or an online-merge-offline (OMO) approach, the winning campaign will demonstrate how the digital and physical touchpoints worked together to engage customers, while driving action, and delivering measurable results.
Judges will look for the creativity, strategic alignment, and executional excellence in how the brand identified and engaged customers online, translated that engagement into offline behaviour or merged both realms into a cohesive, end-to-end experience. Entries should highlight how the omnichannel thinking enhanced the customer interactions, increased conversions, and elevated the overall brand journey.
Judges will look for the creativity, strategic alignment, and executional excellence in how the brand identified and engaged customers online, translated that engagement into offline behaviour or merged both realms into a cohesive, end-to-end experience. Entries should highlight how the omnichannel thinking enhanced the customer interactions, increased conversions, and elevated the overall brand journey.
35. Best Use of Out-Of-Home
This category recognises the most effective use of an out-of-home (OOH) campaign. OOH can include media such as billboards, transit media, public spaces or any other media formats traditionally classified as OOH.
Judges will look at how the campaign was executed, and how it generated the desired results that met a business or a marketing communication objective. Entries should reflect how the use of OOH managed to increase the reach and recall of the campaign and impact path-to-purchase.
Judges will look at how the campaign was executed, and how it generated the desired results that met a business or a marketing communication objective. Entries should reflect how the use of OOH managed to increase the reach and recall of the campaign and impact path-to-purchase.
36. Best Use of Performance Marketing
This category recognises initiatives that have optimised strategies across paid media, SEO, conversion rate optimisation, and other performance-focused channels to achieve outstanding results.
Judges will look for campaigns that showed exceptional effectiveness in optimising performance across channels, demonstrated clear objectives, strong results, and a data-led approach that drove tangible outcomes such as traffic, conversions or sales. Winning entries should exemplify how smart optimisation and continuous improvement turned the marketing investment into a measurable success.
Judges will look for campaigns that showed exceptional effectiveness in optimising performance across channels, demonstrated clear objectives, strong results, and a data-led approach that drove tangible outcomes such as traffic, conversions or sales. Winning entries should exemplify how smart optimisation and continuous improvement turned the marketing investment into a measurable success.
37. Best Use of Programmatic
This category recognises the organisation that most effectively leveraged programmatic strategies and solutions to optimise a campaign and enhance targeting for a specific audience. Entrants should demonstrate how the programmatic approach improved campaign success while delivering greater efficiencies, deeper insights, stronger ROI, and better overall results.
Judges will evaluate the use of audience data and technology that tailored the marketing campaign to the right person, at the right moment, in the right context. Submissions should clearly illustrate how the programmatic strategy achieved the desired results and met specific business or marketing communication objectives.
Judges will evaluate the use of audience data and technology that tailored the marketing campaign to the right person, at the right moment, in the right context. Submissions should clearly illustrate how the programmatic strategy achieved the desired results and met specific business or marketing communication objectives.
38. Best Use of Social Media
This category recognises the most innovative and effective use of social media within a marketing or advertising campaign. It can be a one-off activation or a long-term strategy. The winning entry will demonstrate how the social platforms were used to engage audiences, amplify brand messaging, and drive measurable results.
Judges will look for smart platform selection, creative execution, and strong audience engagement, including how the campaign leveraged formats such as short-form video (up to three minutes) to tell compelling stories, capture attention, and spark interaction. Entries should also show how social media was a core driver of success in reaching and resonating with the target audience.
Judges will look for smart platform selection, creative execution, and strong audience engagement, including how the campaign leveraged formats such as short-form video (up to three minutes) to tell compelling stories, capture attention, and spark interaction. Entries should also show how social media was a core driver of success in reaching and resonating with the target audience.
39. Best Use of Sports Marketing (NEW)
This category recognises the most effective use of sports marketing to build brand affinity and achieve measurable business goals. From sponsorships and athlete endorsements to event activations or fan engagement strategies, submissions should showcase how brands leveraged the power of sports to connect with audiences and create lasting impact.
Judges will evaluate creativity, relevance, and measurable results in driving engagement and strengthening the brand connection through sports-related experiences.
Judges will evaluate creativity, relevance, and measurable results in driving engagement and strengthening the brand connection through sports-related experiences.
40. Best Use of Venue
This category celebrates the most creative and innovative use of a physical space to bring a brand’s story to life. Whether it was a large-scale event or an intimate pop-up, this category recognises how a venue can be transformed into a powerful touchpoint to connect with audiences and strengthen brand identity.
Judges will look for originality and strategic thinking in how the space was utilised to attract attention, deliver a memorable experience, and communicate a clear brand message. Entries should demonstrate how the venue’s design, layout, and atmosphere worked together to inspire engagement, interaction, and a lasting impression.
Judges will look for originality and strategic thinking in how the space was utilised to attract attention, deliver a memorable experience, and communicate a clear brand message. Entries should demonstrate how the venue’s design, layout, and atmosphere worked together to inspire engagement, interaction, and a lasting impression.
OVERALL CATEGORIES – Not for Entry
41. Best of Show – Agency
This category is not open for entry, and will be awarded to the agency that has performed best at the MARKies awards, based solely on the number and type of awards won as determined by the awards jury.
Points System:
Gold: 4 points
Silver: 2 points
Bronze: 1 point
Points Allocation for Multiple Agencies:
Lead Agency: When multiple agencies collaborate on a winning entry and a lead agency is identified, the lead agency receives full points towards the overall awards. Non-lead agencies on that entry will each receive 25% of the points respectively.
Joint Submission: If two agencies declare an equal partnership on a winning entry, each agency receives 50% of the points towards the overall awards.
Tie-Breakers:
Most Gold: If total points are tied, the agency with the highest number of gold awards wins.
Most Silver: If the gold awards are also tied, the agency with the highest number of silver awards wins.
Highest Average Score: If a tie still persists, the agency with the highest average score percentage (as assigned by the judges across all their winning entries) will win.
42. Best of Show – Campaign
This category is not open for entry, and will be awarded to the campaign that has performed best in the MARKies awards, based solely on the number and type of awards won as determined by the awards jury.
Points System:
Gold: 4 points
Silver: 2 points
Bronze: 1 point
Tie-Breakers:
Most Gold: If total points are tied, the campaign with the highest number of gold awards wins.
Most Silver: If the gold awards are also tied, the campaign with the highest number of Silver awards wins.
Highest Average Score: If a tie still persists, the agency with the highest average score percentage (as assigned by the judges across all their winning entries) will win.