2022 Winners
Best of Show – Campaign
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Pontac YSL BEAUTÉ HONG KONG YSL BEAUTY RECORDS |
Best of Show – Agency
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Pontac |
1. Best Idea – Branded Content
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CruiSo Digital Solutions CSL Mobile “csl. 5G x MIRROR – Experience the World Differently” Campaign |
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M&C Saatchi Spencer, Starcom Mox Bank MOX Credit Launch |
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Hardchi Creative, The Bridge Agency Tam Jai International The Unconventional Anniversary Campaign – The TamJai Way |
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Stunz Creative WeLab Bank Virtual Ben – We Know, What You “Kong” |
2. Best Idea – Corporate Social Responsibility
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FleishmanHillard Hong Kong FWD Insurance FWD x Hong Chi “Dishes Make Wishes” Campaign |
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Hardchi Creative Watsons Water “We Care” Music Flycation |
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MEology DBS Bank (Hong Kong) DBS Towards Zero Food Waste Campaign 2021 |
3. Best Idea – COVID-19 Response
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MEology DBS Bank (Hong Kong) DBS Towards Zero Food Waste Campaign 2021 |
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UM Hong Kong, Ogilvy Public Relations American Express Never Stop Exploring |
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3T6B DBS Bank (Hong Kong) Moment of Purpose |
4. Best Idea – Customer Acquisition
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SOCIETY Coca-Cola HK 365 Taste Of Home Kong |
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&other Swanson AH LO & YOU |
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Durian HK Reckitt Benckiser Hong Kong Let’s Start Loving With Durex! |
5. Best Idea – Customer Engagement
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SOCIETY Coca-Cola HK 365 Taste Of Home Kong |
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Omelette lululemon Feel Closer to Your Run |
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M&C Saatchi Spencer United Asia Finance UA New Branding Campaign 2021 |
6. Best Idea – CX/UX
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Pontac YSL BEAUTÉ HONG KONG YSL BEAUTY RECORDS |
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Pontac Charlotte Tilbury 2021 Member Loyalty Programme |
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Hong Kong Creates Olympian City Alien Planet Christmas Party |
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Zlashy Cityplaza LIVE HAPPY |
7. Best Idea – Design
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Hardchi Creative Tam Jai International The Unconventional Anniversary Campaign – The TamJai Way |
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MakeItLoud Marketing Hong Kong Times Square Donald Duck Geometric World |
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Pontac YSL BEAUTÉ HONG KONG YSL BEAUTY RECORDS |
8. Best Idea – Digital Solution
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Pontac YSL BEAUTÉ HONG KONG YSL BEAUTY RECORDS |
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Hong Kong Creates Olympian City Alien Planet Christmas Party |
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The Bread Digital Hang Seng Bank GO! GingerOnion InstaMockExam 2021 |
9. Best Idea – Events
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Sinclair FWD Life Insurance Company (Bermuda) FWD “TREASURANCE SHOP” CAMPAIGN |
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untitled Shiseido Hong Kong SHISEIDO ULTIMUNE 3.0 – Powerful Heartbeat Experiential Journey |
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MSLGROUP Culture for Tomorrow Discover the State Theatre in All of Us |
10. Best Idea – Experiential Marketing
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Howdy Watson’s Soda Bring Back The Good Old Days |
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Madkids Communications BOC Life Live Young – The Wellness Ecosystem |
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MSLGROUP Culture for Tomorrow Discover the State Theatre in All of Us |
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Guru Online MHD Group (Hennessy) The Spirit of NBA – Team Up |
11. Best Idea – Gamification
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PRIZM Group Hysan Place & Lee Garden Lee Garden & Hysan Loyalty Program Ecosystem |
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Pontac YSL BEAUTÉ HONG KONG YSL BEAUTY RECORDS |
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Wunderman Thompson Hong Kong HSBC Hong Kong HSBC EveryMile Credit Card Launch |
12. Best Idea – Influencer
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Wunderman Thompson Hong Kong HSBC Hong Kong Say Goodbye to being a “Wealth A0” |
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Narrow Door Shiseido Hong Kong My Powerful Heartbeat |
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RDS Digital Amoy Hong Kong Exquisite Taste Made In Hong Kong |
13. Best Idea – Integrated Marketing
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RDS Digital Trappist Dairy (Hong Kong) The Healthiest Version of You |
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DDB Group Hong Kong McDonald’s Restaurants Hong Kong A New Big Mac for a New Generation |
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OMD International Hong Kong MTR Corporation The Full Tuen Ma Line Opening Campaign |
14. Best Idea – Launch/Rebranding
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M&C Saatchi Spencer, Starcom Mox Bank MOX Credit Launch |
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Cheil Hong Kong, Shadow Design Central Market, Chinachem Group, Urban Renewal Authority Central Market Revitalization |
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Wunderman Thompson Hong Kong HSBC Hong Kong HSBC EveryMile Credit Card Launch |
15. Best Idea – Mobile Marketing
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CruiSo Digital Solutions CSL Mobile “csl. 5G x MIRROR – Experience the World Differently” Campaign |
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INITSOC Hang Lung Properties Hang Lung Cross-border Live Streaming e-Shop |
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Pontac YSL BEAUTÉ HONG KONG YSL BEAUTY RECORDS |
16. Best Idea – Partnership/Sponsorship
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Hardchi Creative Tam Jai International The Unconventional Anniversary Campaign – The TamJai Way |
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TBWA\ HK Standard Chartered Hong Kong Get Ready For New Heights |
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Vibes, Wavemaker
PrimeCredit
PrimeCredit Digital Music Show |
17. Best Idea – Public Awareness
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MEology DBS Bank (Hong Kong) DBS Towards Zero Food Waste Campaign 2021 |
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CMRS Group MTR Corporation Carbon Footprint Challenge |
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Grandmother Ngong Ping 360 Ngong Ping 360 Sweatival |
18. Best Idea – Public Relations
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Ogilvy Public Relations Tam Jai International There’s No Taste Like Home |
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Wasabi Creation CUPNOODLES MUSEUM Hong Kong, Nissin Foods (H.K.) Company Launch of CUPNOODLES MUSEUM Hong Kong |
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The Bridge Agency Tam Jai International The Unconventional Anniversary Campaign – The TamJai Way |
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Above The Line Company Ngong Ping 360 Ngong Ping 360 Sweatival |
19. Best Idea – Social Media
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DDB Group Hong Kong McDonald’s Restaurants Hong Kong A New Big Mac for a New Generation |
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Omelette lululemon Feel Closer to Your Run |
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Hardchi Creative Tam Jai International TamJai x Master 7 Mother’s Day Special |
20. Best Idea – Video
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Ogilvy Public Relations Tam Jai International There’s No Taste Like Home |
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M&C Saatchi Spencer, Starcom Mox Bank MOX Credit Launch |
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Narrow Door VIU HK Binge on an endless stream of dramas |
21. Best Use of Content
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MSLGROUP Culture for Tomorrow Discover the State Theatre in All of Us |
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Naughty Things Creative Sony Hong Kong Sony ZVE10 Launching Campaign |
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M&C Saatchi Spencer, Starcom Mox Bank MOX Credit Launch |
22. Best Use of CRM & Loyalty
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Pontac Charlotte Tilbury 2021 Member Loyalty Programme |
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PRIZM Group Danone Nutricia Early Life Nutrition (Hong Kong) Danone APTA Predictive CRM Ecosystem |
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PRIZM Group Hysan Place & Lee Garden Lee Garden & Hysan Loyalty Program Ecosystem |
23. Best Use of Data/Insights
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Pontac Charlotte Tilbury 2021 Member Loyalty Programme |
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FABCOM KEF KEF E-Commerce and Lead Generation Campaign |
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PRIZM Group Danone Nutricia Early Life Nutrition (Hong Kong) Danone APTA Predictive CRM Ecosystem |
24. Best Use of Digital Solution
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Pontac YSL BEAUTÉ HONG KONG YSL BEAUTY RECORDS |
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PRIZM Group Hysan Place & Lee Garden Lee Garden & Hysan Loyalty Program Ecosystem |
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Madkids Communications BOC Life Live Young – The Wellness Ecosystem |
25. Best Use of Gamification
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Pontac YSL BEAUTÉ HONG KONG YSL BEAUTY RECORDS |
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Cymballe Hong Kong Land LANDMARK Christmas 2021 – Christmas Joy House |
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Cymballe The Body Shop The Body Shop Christmas Campaign 2021 |
26. Best Use of Influencer
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Omelette lululemon Feel Closer to Your Run |
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Vibes PrimeCredit WeWa ATL Campaign |
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Narrow Door Shiseido Hong Kong My Powerful Heartbeat |
27. Best Use of Integrated Media
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OMD International Hong Kong McDonald’s Corporation Hong Kong A New Big Mac For A New Generation |
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DDB Group Hong Kong FWD Insurance Better coverage, more comprehensive protection |
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M&C Saatchi Spencer, Starcom Mox Bank MOX Credit Launch |
28. Best Use of MarTech
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Cheil Hong Kong MTR Corporation MTR Mobile 2.0 |
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Madkids Communications BOC Life Live Young – The Wellness Ecosystem |
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PRIZM Group Danone Nutricia Early Life Nutrition (Hong Kong) Danone APTA Predictive CRM Ecosystem |
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iClick Interactive Asia Group Blueair Asia Blueair in Response to Air Change in Restaurants |
29. Best Use of Mobile & Apps
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CruiSo Digital Solutions CSL Mobile “csl. 5G x MIRROR – Experience the World Differently” Campaign |
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EY Mtel Watsons Hong Kong eShop Watsons HK Shopping App |
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ESDlife Circle K Convenience Stores (HK) Treat Yourself Better At Circle K |
30. Best Use of O2O Strategy
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CruiSo Digital Solutions CSL Mobile “csl. 5G x MIRROR – Experience the World Differently” Campaign |
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Purple Cow Communication, Mind Share Hong Kong General Mills Hong Kong Häagen-Dazs Passion Launch Campaign |
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Madkids Communications BOC Life Live Young – The Wellness Ecosystem |
31. Best Use of Out-Of-Home
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PHD Hong Kong HSBC Hong Kong Every Mile Credit Card Launch |
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Howdy Watson’s Soda Bring Back The Good Old Days |
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Cheil Hong Kong Samsung – Impossible Ballet Samsung Electronics Hong Kong |
32. Best Use of Programmatic
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iProspect, Yahoo livi bank livi PayLater |
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UM Hong Kong, Ogilvy Public Relations American Express Never Stop Exploring |
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DDB Group Hong Kong livi bank Breaking through Limitations with livi PayLater |
33. Best Use of Real-time Marketing
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FABCOM HAWLEY & HAZEL ASIA INVESTMENT CO. 2021 Shopper Program Campaign |
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KREW SOGO Hong Kong SOGO Thankful Weeks 2021 |
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Havas Hong Kong MTR Corporation The LOHAS – The Intelligent Nature |
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Assembly Global, Appier Clarins Hong Kong Clarins EC Prospecting & Retargeting Campaigns |
34. Best Use of SEM Strategy
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GroupM Communications Hong Kong United Asia Finance UA SEM Campaign 2021 |
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Aloha Group HOME+ HOME+ 2022 Search Acquisition Campaign |
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New iMedia Solutions Blue Girl Beer 「Club BG」 Launch & Giveaway Campaign 2021 |
35. Best Use of Social Media
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Narrow Door VIU HK Binge on an endless stream of dramas |
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The Bread Digital Samsung Electronics Hong Kong Samsung S21 – Hong Kong 21s Golden Video Awards |
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StarCom, Secret Tour Hong Kong, Origins Production AXA China Region Insurance Company The Unskippable Ad – MIRROR vs ERROR |
36. Best Use of Venue
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Grey Advertising Hong Kong Hong Kong Tourism Board West Kowloon Neighbourhood 2021 |
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MakeItLoud Marketing Hong Kong Times Square Times Square x Mr. Men Little Miss 50th Anniversary: Discover You |
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Sportsoho Otsuka Pharmaceutical (H.K.) – Pocari Sweat Pocari Sweat Run Fest 2021 |
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Oasis Brand Communications Company, vfxNova Digital Productions Lee Tung Avenue Management Company Butterflies of Hope |