#DigiZawards

Gala Dinner: 9 August, 2024 (Friday)
Venue: Hong Kong Ocean Park Marriott Hotel
(view map)
Dress Code: Digital Chic with an Elegance Twist

DigiZ Awards Key Dates

Celebrating the Pioneers of the Digital Frontier!

In a world where the digital landscape continues to expand and redefine the way we connect, communicate, and engage in as a business, the significance of digital excellence cannot be overstated. It has become the driving force behind successful marketing endeavours, enabling businesses to reach new heights and forge meaningful connections with their audiences.

Returning for its fifth edition, the DigiZ Awards remains the foremost platform designed to recognise and celebrate the trailblazers of the digital frontier. This prestigious event is the showcase of the best and brightest minds in the digital realm, shining a spotlight on their exceptional achievements, groundbreaking strategies, and transformative campaigns that have left an indelible mark on the industry.

At the DigiZ Awards, we believe that true excellence knows no boundaries. Whether you are a seasoned marketer, a visionary entrepreneur, or an innovative digital marketer pushing the boundaries of what is possible, we invite you to join us on this remarkable journey. This is your opportunity to demonstrate your mastery of the digital domain, showcasing your ability to adapt and thrive in an ever-evolving landscape.

Our esteemed panel of industry experts, comprised of influential leaders and seasoned professionals, will serve as the discerning judges of this prestigious event. Their vast knowledge and experience will ensure the DigiZ Awards truly reflect the highest standards of achievement and innovation in the digital realm.

41

As we embrace the dawn of a new chapter, DigiZ Awards brings with it a refreshed array of 41 categories,each meticulously crafted to encompass the diverse facets of the digital world. From innovative campaigns that captivate audiences to cutting-edge technological solutions that are revolutionising the industry, there is a category for every digital pioneer to showcase their brilliance.

This is your moment to stand at the forefront of the digital marketing world, redefine what is possible, and inspire others to follow in your footsteps. DigiZ Awards beckons you to seize this opportunity to surpass expectations, and to leave an indelible mark on the digital frontier.

May your passion for digital innovation guide you as you submit your entries, and may your accomplishments be celebrated as a testament to the power of digital marketing excellence.

What’s new in 2024?

Best

User-Generated Content Campaign

Best

Omnichannel Strategies

Best

Use of Immersive Technology

Best

Use of Personalisation Strategies

Best

Customer Relationship Management Platform

Why Enter?

MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.

By entering the DigiZ Awards 2024 you can:

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Showcase your best work, achievements and innovations to our independent, expert, client-side judges and potential future clients

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Increase credibility and gain industry-wide recognition as for your teams and company

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Receive extensive coverage across MARKETING-INTERACTIVE and social media, before and after the event

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Promote your award-winning digital strategy to your consumer base

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Raise your profile to help attract new business

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Remind current clients that you are still the best!

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Celebrate your successes across your company and project teams

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Boost team morale and reward outstanding work

Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Your entry will be judged fairly and objectively, irrespective of budget, scale or resource. Each entry will be judged within its own context and on its own merits giving an even playing field to large and small companies and campaigns alike.

Entries will close on 10 May 2024 so make your start today!

Judging Criteria

Your entry will be evaluated on the following four key areas:

Digital Campaign, Digital Strategy & Solution Awards Categories

Challenge

%

  • The market situation the business/brand was operating in.
  • A clear description of the business/brand-consumer challenge that was being addressed.
  • Any key statistics which help illustrate the scale of this challenge in more detail.

Strategy

%

  • Description of your digital strategy.
  • The core insight or idea the work was built on.
  • An outline of your creative, and the innovation you used, along with the unique features underlying them.
  • How these were developed to be both distinctive and impactful.

Execution

%

  • An overview of how your campaign/strategy was implemented and its level of success.
  • The different tactics/mediums used and their role within the campaign/programme.
  • Details on how well the digital integration was delivered in overcoming the challenge.

Results

%

  • Clear evidence/metrics demonstrating the performance, along with quantifying the results.
  • How this solved the marketing challenge you faced.
  • A clear rationale as to why you believe this qualifies for a DigiZ Award.

MarTech Awards Categories

Challenge

%

  • The market situation the business/brand was operating in.
  • A clear description of the business/brand-consumer challenge that was being addressed.
  • Any key statistics which help illustrate the scale of this challenge in more detail.

Strategy

%

  • Description of your digital strategy.
  • The core insight or idea the work was built on.
  • An outline of your creative, and the innovation you used, along with the unique features underlying them.
  • How these were developed to be both distinctive and impactful.

Execution

%

  • An overview of how your campaign/strategy was implemented and its level of success.
  • The different tactics/mediums used and their role within the campaign/programme.
  • Details on how well the digital integration was delivered in overcoming the challenge.

Results

%

  • Clear evidence/metrics demonstrating the performance, along with quantifying the results.
  • How this solved the marketing challenge you faced.
  • A clear rationale as to why you believe this qualifies for a DigiZ Award

Best MarTech Team Category

Team profile

%

  • An outline of the company’s position in the industry, along with the resources and
    budgets involved.
  • Illustrate the team dynamics or partner relationship in detail.
  • Outline the key roles and responsibilities and years of experience.

Work

%

  • Elaborate how you have developed and execute your campaigns over the judging period. 
  • Outline the strategic thinking of the works. Describe how you implemented the core strategy to the campaigns. What makes this significant and unique?
  • The information judges will be examining for is key campaigns and selected case studies.

Performance

%

  • Outline how the team or partner went above and beyond expectations and deserves recognition for their achievements.
  • Relevant evidence of the team’s/partner’s performance to prove and justify success in the judging year.

Vision

%

  • Illustrate how your team has been communicating your company’s perspectives and objectives.
  • What makes this significant and unique?
  • The information judges will be looking out for is industry contribution.

Panel of Judges

If you are a digital marketing expert and are interested in becoming a judge, please contact Selina Kwok at +852 2695 6606 or selinak@lighthouse-media.com.

PAST JUDGES

We would like to thank our past judges for their time and effort in 2023:

Freda Ng

Freda Ng

Chief Digital Officer, Watsons International Chief Customer & Digital Officer – Watsons Hong Kong

A.S. Watson Group

Ellen Yau

Ellen Yau

Head of Marketing and Innovation, Consumer Health (North Asia)

Bayer

Kristie Wong

Kristie Wong

Head of APAC Digital

BlackRock

Aidan Bonel

Aidan Bonel

Head of Data & Experience - Global Marketing

Credit Suisse

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