Entry Submission

How to Enter?

Submitting your entries for the MARKies Awards is simple and completely online. The entry submission deadline is 3 February 2023 (Fri) at 6pm.

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

  • Firstly, download and read the Entry Guidelines. This will guide you through the submission process. Follow the instructions and specific category requirements to ensure your entries are submitted successfully.
  • Please download and use the Core Submission Template provided to prepare your Entry Submission Document without altering/deleting the words in header, 30% of marks will be deducted otherwise.
  • All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link at the bottom of this page.
  • Entrants are strongly encouraged to gather all entry materials like photos, videos and charts before starting the entry process.
  • Please ensure that all details you enter into the Entry Details are CONSISTENT with the details on the Core Submission Document you upload.
  • Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and CANNOT be changed and / or transferred to another party.
  • Please include an event photo or image that represents your entry in your submission that can be used on all marketing material, on the screen on the night of the awards, and in the magazine etc.

Once you’re ready to go, all entries can be submitted via the below “I’m Ready to Enter” link.

Submission Deadline

Friday, 3 February 2023, 6:00pm.

Judging Criteria (Creative Ideas Categories)

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

Challenge – 10% (1 slide)
Basic information: campaign start date and end date, key objectives, target audience and budget. Describe the challenge you were faced with – what was the brief? What was the context? What made this a real challenge?

Strategy – 40% (3 slides, visuals included)
Outline your strategic thinking and your creative idea. What made this an inventive and out-of-the-box idea? Explain the reasons behind your approach. You are strongly recommended to include core strategy, creative concept and creative rationale.

Execution – 40% (3 slides, visuals included)
Describe how your creative idea was executed, the elements used, and how it was brought to life.

Results – 10% (2 slides, visuals included)
What was the outcome? What evidence/metrics do you have that this was an effective creative idea? How did the result deliver on your challenge? Provide any facts and impressive figures which demonstrated the success of the idea.

Judging Criteria (Implementation Categories)

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

Challenge – 10% (1 slide)
Basic information: campaign start date and end date, key objectives, target audience and budget. Describe the challenge you were faced with – what was the brief? What was the context? What made this a real challenge?

Strategy – 30% (3 slides, visuals included)
Outline your strategic thinking and your chosen use of media. What made this inventive and effective? Explain the reasons behind this approach. You are strongly recommended to include the media channel used, core strategy and rationale.

Execution – 30% (3 slides, visuals included)
Describe how the creative pieces were displayed in the chosen media/space, the elements used and how it was brought to life.

Results – 30% (2 slides, visuals included)
What was the outcome? What evidence/metrics do you have that this was an effective use of media? How did the results deliver on your challenge? Provide any facts and figures which demonstrate the success of the media strategy.

Eligibility
  • All categories are open to any agencies based in Hong Kong or the Hong Kong office of a global corporation.
  • All work must have been conceptualised and carried out in Hong Kong for the Hong Kong market or for a regional market that includes Hong Kong.

  • All campaigns and initiatives must have been launched or active between the eligibility period of 1 December 2021 – 30 November 2022. Please note that works submitted for previous MARKies Awards cannot be resubmitted for this year’s event.
  • Agencies may submit the same campaigns and/or initiatives in multiple entries or different works/campaigns/initiatives into one category. There is no limit to the number of entries an agency may submit. However, if you are submitting multiple entries, please make sure you tailor the submission accordingly and outline how the campaign fits the specific category at hand.
  • Agencies should seek approval from their clients before submitting.

Fees and Payment

Entry Fee:
HK$1,950 per entry

Payment Methods:
Credit card (Visa, MasterCard, AMEX).
Cheques and bank transfers welcome for any amounts over HK$10,000.

* All entry fees are non-refundable. Trophy is not included in the entry fees.

Terms & Conditions
  • All entry fees are non-refundable.
  • Entries will not be considered for judging if payment is not received within five working days upon being invoiced, if invoice is required before payment.
  • By submitting the entry, the entrants guarantee that all the works/information submitted are TRUE and ACCURATE. MARKETING-INTERACTIVE reserves the right to verify any information submitted in the entry.
  • Upon submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and CANNOT be changed and/or transferred to another party. Details will be reflected on the website, trophy (presented on the awards night, should you win) and/or any other awards-related materials. Any changes made after submission will be charged 10% of the submission fee.
  • Also, please ensure that all details are submitted in ENGLISH only.
  • The judges’ decisions are final.
  • Without prior notice, MARKETING-INTERACTIVE reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category/categories will be notified.
  • Finalists need to be present or appoint a representative to be present at the awards presentation in order to receive their trophy(ies) in case they win.
  • Please refer to the full terms & conditions in the Entry Guidelines.
Important
  • The entrant agrees that MARKETING-INTERACTIVE or Lighthouse Independent Media will not accept responsibility for errors or omissions reproduced in the presentation of the MARKies Awards, in MARKETING-INTERACTIVE, or for work lost or corrupted under any circumstances.
  • Any information or content intended for judging purposes only and NOT for republishing must be clearly indicated in red font or red font or highlighted in red. Such information and content will not be shared in any way and privy for judging panel who will also maintain strict confidentiality.
  • The entrant otherwise grants MARKETING-INTERACTIVE permission to show material from the entries at the awards presentation, in the magazine and at such times as deemed appropriate.
  • The decisions of MARKETING-INTERACTIVE in all matters relating to the MARKies Awards shall be final and binding.