2019 Winners

Best of Show - Campaign

Havas Hong Kong

adidas Hong Kong
Create your pitch
Agency: Havas Hong Kong

Best of Show - Agency

Initiative

Agency: Initiative

1. Best Idea - Apps

GOLD

Initiative

LEGO
LEGO®LIFE: Kids-safe Social Networking Platform
Agency: Initiative
SILVER

Accenture Interactive, Greater China

AIA International
AIA Connect
Agency: Accenture Interactive, Greater China
BRONZE

PRIZM

Dior
Dior Event System Development
Agency: PRIZM
BRONZE

LKF Xcite

Lan Kwai Fong Group
Lan Kwai Fong Hong Kong WeChat Mini Program
Agency: LKF Xcite

2. Best Idea - Content

GOLD

McCann Worldgroup Hong Kong

Carlsberg Hong Kong
Probably the Smoothest Beer in the World
Agency: McCann Worldgroup Hong Kong
SILVER

Havas Hong Kong

Kimberly-Clark Hong Kong
Kotex “MOL”
Agency: Havas Hong Kong
SILVER

Initiative

Carlsberg
Apple, Apple, Somersby Apple!
Agencies: Initiative, DDB Group Hong Kong
BRONZE

Uth Creative Group

OPTICAL 88
OPTICAL 88 30th Anniversary Campaign – Wear Your Beautiful Life
Agency: Uth Creative Group

3. Best Idea – Social Corporate Responsibility

GOLD

Edelman Hong Kong

Starbucks Hong Kong
Grounds for Joy
Agency: Edelman Hong Kong
SILVER

PRIZM

A.S. Watsons
Give A Smile AR Campaign
Agency: PRIZM
BRONZE

Madbox Communications

Maxim’s Group
Maxim’s Friendly Restaurant Campaign
Agency: Madbox Communications

4. Best Idea – Customer Acquisition

GOLD

REPRISE

L’Oréal Hong Kong
La Roche-Posay Parents Academy
Agency: REPRISE
SILVER

HK01 Company

HK01 Company
“Craft Your Hong Kong” Concert
Agency: HK01 Company
BRONZE

NEO

Nespresso
Let “Taste Data” automate Your Next Nespresso
Agency: NEO

5. Best Idea – Customer Engagement

GOLD

Havas Hong Kong

adidas
Create Your Pitch
Agency: Havas Hong Kong
SILVER

Guru Online

AlipayHK
AlipayHK NEXT Store
Agency: Guru Online
BRONZE

Initiative

LEGO
LEGO®LIFE: Kids-safe Social Networking Platform
Agency: Initiative

6. Best Idea – Design

GOLD

Grey Advertising Hong Kong

Hong Kong Tourism Board
Sham Shui Po – Every Bit of Local QR Code
Agency: Grey Advertising Hong Kong
SILVER

Sunny Idea (HK)

Oatly Hong Kong
Oatly Social Gallery
Agency: Sunny Idea (HK)
SILVER

As One Interactive

AIA International
AIA 100･ Water Curtain
Agencies: As One Interactive, T Creative
BRONZE

Havas Hong Kong

Kimberly Clark Hong Kong
The Poovolution
Agency: Havas Hong Kong

7. Best Idea – Digital

GOLD

Webs S’up Production Company

Fashion Walk
Joy to the Walk
Agency: Webs S’up Production Company
GOLD

MediaCom

Mars
eclipse = ekiss (Eclipse Occasion Campaign)
Agency: MediaCom
SILVER

Uth Creative Group

OPTICAL 88
OPTICAL 88 30th Anniversary Campaign – Wear Your Beautiful Life
Agency: Uth Creative Group
BRONZE

Green Tomato

DBS Bank (Hong Kong)
DBS Live more, Bank less
Agencies: Green Tomato, Sanuker Inc

8. Best Idea – Events

GOLD

Sunny Idea (HK)

Fonterra Brands (Hong Kong) Limited
We Are More
Agencies: Sunny Idea (HK), The Puzzle Marketing & PR, MediaCom Hong Kong
SILVER

REPRISE

L’Oréal Hong Kong
La Roche-Posay Parents Academy
Agency: REPRISE
SILVER

Havas Hong Kong

adidas
Create Your Pitch
Agencies: Havas Hong Kong, LORE
BRONZE

As One Interactive

AIA International
AIA 100･ Water Curtain
Agencies: As One Interactive, T Creative

9. Best Idea – Experiential

GOLD

Guru Online

AlipayHK
AlipayHK NEXT Store
Agency: Guru Online
SILVER

Cheil Hong Kong

Samsung Electronics Hong Kong
Samsung Cafe
Agency: Cheil Hong Kong
BRONZE

What If

Shiseido
Shiseido Beauty Reimagined Tour
Agency: What If

10. Best Idea – Gaming

GOLD

Accenture Interactive, Greater China

adidas Hong Kong
Create Your Pitch
Agency: Accenture Interactive, Greater China
SILVER

Initiative

LEGO
LEGO®LIFE: Kids-safe Social Networking Platform
Agency: Initiative
BRONZE

REPRISE

Coca-Cola
Coca-Cola City-wide TETRIS Viva
Agencies: REPRISE, UM
BRONZE

CMRS Digital Solutions

Sun Life Hong Kong
Social Paddling
Agency: CMRS Digital Solutions

11. Best Idea – Integrated Marketing

GOLD

DDB Group Hong Kong

MHK Restaurants
Shake N’ Dip
Agency: DDB Group Hong Kong
SILVER

Tula

Citibank(Hong Kong)
It’s a Bank in My Hand
Agency: Tula
BRONZE

REPRISE

Birdie Mobile
Free as a Birdie
Agencies: REPRISE, UM

12. Best Idea – Launch/Relaunch

GOLD

Spoon Digital

SWIPE
SWIPE EX Literature of Mindful Cleaning
Agency: Spoon Digital
SILVER

REPRISE

Birdie Mobile
Free as a Birdie
Agencies: REPRISE, UM
BRONZE

All Day Breakfast Creative Boutique

ViuTV
“There’s a dream; there’s a way” – “King Maker” Launch Campaign
Agencies: All Day Breakfast Creative Boutique, Wavemaker

13. Best Idea – Mobile

GOLD

Mindshare Hong Kong

Hysan Marketing
Love is All Around at Lee Gardens
Agency: Mindshare Hong Kong
SILVER

Vpon Big Data Group

Timberland
Women Fashion Launch Campaign
Agencies: Vpon Big Data Group, Mediacom Group
BRONZE

Metta Communications

SHISEIDO Hong Kong
ANESSA Autumn/Winter 2018 Campaign
Agency: Metta Communications

14. Best Idea – Out-Of-Home

GOLD

Sunny Idea HK

Oatly Hong Kong
Oatly Social Gallery
Agency: Sunny Idea (HK)
SILVER

Sunny Idea (HK)

Fonterra Brands (Hong Kong) Limited
We Are More
Agencies: Sunny Idea (HK) , The Puzzle Marketing & PR, MediaCom Hong Kong
SILVER

iNNN Creative Solutions

Hong Kong Tourism Board
Great Outdoors Hong Kong (Airport Express)
Agency: iNNN Creative Solutions
BRONZE

JCDecaux Transport

JCDecaux Transport
Innovate Festival 2018
Agency: JCDecaux Transport

15. Best Idea – Public Relations

GOLD

Boxing Promotions

China Hong Kong City, Lee Tung Avenue
The Moon Rabbit Lumiere
Agency: Boxing Promotions
SILVER

Edelman Hong Kong

Starbucks Hong Kong
Grounds for Joy
Agency: Edelman Hong Kong
BRONZE

Edelman Hong Kong

Hong Kong International Literary Festival
Share A Book
Agency: Edelman Hong Kong

16. Best Idea – Retail

GOLD

Boxing Promotions

China Hong Kong City, Lee Tung Avenue
The Moon Rabbit Lumiere
Agency: Boxing Promotions
SILVER

Fimmick

Mannings – The Dairy Farm Company
Personalization at Scale
Agency: Fimmick
BRONZE

DDB Group Hong Kong

Mannings – The Dairy Farm Company
Care More
Agency: DDB Group Hong Kong
BRONZE

C3 Project Management

Lee Tung Avenue Management Company
The Spirit of Christmas
Agencies: C3 Project Management , Make It Loud

17. Best Idea – Social

GOLD

McCann Worldgroup Hong Kong

Carlsberg Hong Kong
Probably the Smoothest Beer in the World
Agency: McCann Worldgroup Hong Kong
SILVER

Initiative

LEGO
LEGO®LIFE: Kids-safe Social Networking Platform
Agency: Initiative
BRONZE

New Media Group

Starlux Entertainment
Captain Nancy x CapTV Collaboration
Agency: New Media Group

18. Best Idea – Influencer

GOLD

Guru Online

AlipayHK
Ali, Alipay
Agency: Guru Online
SILVER

DDB Group Hong Kong

MHK Restaurants
Shake N’ Dip
BRONZE

Whazzup

FWD
Claims
Agency: Whazzup

19. Best Idea – TV

GOLD

Dentsu Hong Kong

Mitsubishi Electric (Hong Kong) Limited
Moving Forward with Hong Kong
Agency: Dentsu Hong Kong
SILVER

Ad Fortune Communications

Elephant Club Limited
Help fulfilling the financial needs
Agency: Ad Fortune Communications
BRONZE

A Yellow Day

3M Hong Kong
Bathroom organization – make it your way
Agency: A Yellow Day

20. Best Idea – Video

GOLD

Initiative

Carlsberg
Apple, Apple, Somersby Apple!
Agencies: Initiative, DDB Group Hong Kong
SILVER

McCann Worldgroup Hong Kong

Carlsberg Hong Kong
Probably the Smoothest Beer in the World
Agency: McCann Worldgroup Hong Kong
BRONZE

HK01 Company

DBS Bank (Hong Kong)
Live Kind – A Different Imagination
Agency: HK01 Company

21. Best Idea – Web Design

GOLD

REPRISE

Coca-Cola
Coca-Cola City-wide TETRIS Viva
Agencies: REPRISE, UM
SILVER

REPRISE

Nike Hong Kong
Believe To Unlock
Agency: Reprise
BRONZE

MONI

Peak Tramways Company
Peak Site Revamp
Agency: MONI

22. Best Use of Apps

GOLD

Initiative

LEGO
LEGO®LIFE: Kids-safe Social Networking Platform
Agency: Initiative
SILVER

Accenture Interactive, Greater China

AIA International
AIA Connect
Agency: Accenture Interactive, Greater China
BRONZE

IBM Services

Hang Seng Bank
Hang Seng Cognitive Virtual Assistant – Chat with H A R O
Agencies: IBM Services, DDB Group Hong Kong

23. Best Use of Budget

GOLD

Havas Hong Kong

PCCW Media
Now668 Stable: Horse Raising Scheme
Agency: Havas Hong Kong
SILVER

New iMedia Solutions

Fayfay.com
“Fay” to Vietnam
Agency: New iMedia Solutions
BRONZE

CMRS Digital Solutions

Sun Life Hong Kong
Say Low to Sugar
Agency: CMRS Digital Solutions

24. Best Use of Content

GOLD

Havas Hong Kong

Kimberly-Clark Hong Kong
The Poovolution
Agency: Havas Hong Kong
SILVER

PHD Hong Kong

Unilever Hong Kong
Knorr’s Search-Inspired Superfood Recipes
Agency: PHD Hong Kong
BRONZE

Initiative

Carlsberg
Apple, Apple, Somersby Apple!
Agencies: Initiative, DDB Group Hong Kong

25. Best Use of Data Insights

GOLD

TBWA Hong Kong

Standard Chartered Bank Hong Kong
The Algorithm Agent
Agencies: TBWA\ Hong Kong, iProspect, Carat
SILVER

OMD Hong Kong

McDonald’s Hong Kong
Anticipating Hungry Moments
Agency: OMD Hong Kong
BRONZE

iClick Interactive Asia Limited

Hydron
The Debut Launch of BeCon (HK Market)
Agency: iClick Interactive Asia Limited
BRONZE

Fimmick CRM

Wyeth Nutrition
The Reward Program of Love
Agency: Fimmick CRM

26. Best Use of Digital

GOLD

JCDecaux Transport

JCDecaux Transport
Audience Targeting
Agency: JCDecaux Transport
SILVER

Accenture Interactive, Greater China

adidas
Create Your Pitch
Agency: Accenture Interactive, Greater China
BRONZE

Gantz Marketing Solution

The North Face Hong Kong
Stretch Out
Agency: Gantz Marketing Solution

27. Best Use of Gaming

GOLD

Initiative

LEGO
LEGO®LIFE: Kids-safe Social Networking Platform
Agency: Initiative
SILVER

REPRISE

Coca-Cola
Coca-Cola City-wide TETRIS Viva
Agencies: REPRISE, UM
SILVER

Accenture Interactive, Greater China

adidas Hong Kong
Create Your Pitch
Agency: Accenture Interactive, Greater China
BRONZE

Kontec Creative

Bobbi Brown
Seasons of Luxe
Agency: Kontec Creative

28. Best Use of Integrated Media

GOLD

MediaCom

Mars
eclipse = ekiss (Eclipse Occasion Campaign)
Agency: MediaCom
SILVER

Carat Media Services Hong Kong

Sony Corporation of Hong Kong
The Beauty Begins The Beauty Lasts
Agencies: Carat Media Services Hong Kong , The Right Side
BRONZE

All Day Breakfast Creative Boutique

ViuTV
“There’s a dream; there’s a way” – “King Maker” Launch Campaign
Agencies: All Day Breakfast Creative Boutique, Wavemaker

29. Best Use of Mobile

GOLD

Initiative

LEGO
LEGO®LIFE: Kids-safe Social Networking Platform
Agency: Initiative
SILVER

Accenture Interactive, Greater China

adidas Hong Kong
Create your pitch
Agency: Accenture Interactive, Greater China
BRONZE

HK01 Company

HK01 Company
“Craft Your Hong Kong” Concert
Agency: HK01 Company

30. Best Use of Out of Home

GOLD

Carat Media Services Hong Kong

Sony Corporation of Hong Kong
The Beauty Begins The Beauty Lasts
Agencies: Carat Media Services Hong Kong, The Right Side
SILVER

Wavemaker Hong Kong

Kimberly-Clark
Let’s Move On! KOTEXOFO
Agency: Wavemaker Hong Kong
BRONZE

PCCW Media

PCCW Media
Shadows of Justice Launch
Agency: PCCW Media

31. Best Use of Programmatic

GOLD

TBWA\ Hong Kong

Standard Chartered Bank Hong Kong
The Algorithm Agent
Agencies: TBWA Hong Kong, iProspect, Carat
SILVER

OMD Hong Kong

McDonald’s Hong Kong
Anticipating Hungry Moments
Agency: OMD Hong Kong
BRONZE

Xaxis Hong Kong

MGM China
MGM Cotai 2018 Always-On Campaign
Agency: Xaxis Hong Kong
BRONZE

Mindshare Hong Kong

Hysan Marketing
Love is All Around at Lee Gardens
Agencies: Mindshare Hong Kong, Xaxis Hong Kong

32. Best Use of Search

GOLD

PHD Hong Kong

Unilever Hong Kong
Knorr’s Search-Inspired Superfood Recipes
Agency: PHD Hong Kong
SILVER

Mindshare Hong Kong

Dyson Hong Kong
Cyclone to eShop revenue growth by SEM
Agency: Mindshare Hong Kong
BRONZE

iProspect Hong Kong

The Peninsula Hotels Group
Peninsula Hotel Group SEM
Agency: iProspect Hong Kong

33. Best Use of Social

GOLD

CMRS Digital Solutions

Sun Life Hong Kong
Social Paddling
Agency: CMRS Digital Solutions
SILVER

Initiative

LEGO
LEGO®LIFE: Kids-safe Social Networking Platform
Agency: Initiative
BRONZE

Initiative

Carlsberg
Apple, Apple, Somersby Apple!
Agencies: Initiative, DDB Group Hong Kong

34. Best Use of Influencer

GOLD

DDB Group Hong Kong

MHK Restaurants
Shake N’ Dip
Agency: DDB Group Hong Kong
SILVER

Havas Hong Kong

Kimberly-Clark Hong Kong
Kotex “MOL”
Agency: Havas Hong Kong
BRONZE

CMRS Digital Solutions

Hong Kong Tourism Board
The Sounds Of The Great Outdoors
Agency: CMRS Digital Solutions

35. Best Use of Technology

GOLD

OMD Hong Kong

McDonald’s Hong Kong
Anticipating Hungry Moments
Agency: OMD Hong Kong
SILVER

Mindshare Hong Kong

YSL Beaute Hong Kong
An ID That Cuts You In Queue
Agency: Mindshare Hong Kong
SILVER

Guru Online

AlipayHK
AlipayHK NEXT Store
Agency: Guru Online
BRONZE

Kontec Creative

Bobbi Brown
Seasons of Luxe
Agency: Kontec Creative

36. Best Use of Video

GOLD

Uth Creative Group

OPTICAL 88
OPTICAL 88 30th Anniversary Campaign – Wear Your Beautiful Life
Agency: Uth Creative Group, Vibes
SILVER

Carat Media Services Hong Kong

Sony Corporation of Hong Kong
Born For The Moment
Agencies: Carat Media Services Hong Kong, The Right Side
BRONZE

CMRS Digital Solutions

HP Inc Hong Kong
Beyond the Game
Agency: CMRS Digital Solutions