#MARKiesAwards

Hong Kong

MARKies Key Dates

Agencies! It’s your show time!

In this post-pandemic era, all marketing agencies are facing the same challenge – bring all the creativity to life and make the impossible possible.

Designed for recognising and rewarding the most out-of-the-box ideas and media usage within Hong Kong’s entire marketing services industry, MARKies Awards are back in Hong Kong once again to celebrate agency grit, tenacity and determination against overwhelming odds.

From landmark-breaking campaigns to hyper-creative event solutions, we’re looking for the best ideas and media usage that will make 2022 one for the history books.
Judged by a distinguished panel of judges comprising senior client marketers and creative professionals in Hong Kong, MARKies 2023 is the definitive creative awards programme for the industry’s top creative and media agencies in Hong Kong.

35

This year, 35 refreshed categories Awards are available to enter across two main distinct areas – Creative Ideas and Implementation – covering a diverse spectrum of marketing mediums and channels. You can enter as many categories as you wish – check out the details of the categories and get involved!

Imagine being in the spotlight for all the creative juices and ingeniousness pumped into your proudest work? It’s now your turn to make the history books.

We wish all entrants the very best of luck with their submissions!

What’s new in 2023?

Best Pandemic Response

Why Enter?

MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.

By entering the MARKies Awards 2023 you can:

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Showcase your best work, achievements and innovations to our independent, expert, client-side judges and potential future clients

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Increase credibility and gain industry-wide recognition as an award-winning agency

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Receive extensive coverage across MARKETING-INTERACTIVE and social media, before and after the event

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Raise your profile to help attract new business

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Remind current clients that you are still the best!

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Celebrate your successes across your company and project teams

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Boost team morale and reward outstanding work

Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Judging Criteria

Your entry will be evaluated on the following four key areas:

 

CREATIVE IDEAS CATEGORIES

Challenge

%

( 1 slide )

Basic information: campaign start date and end date, key objectives, target audience and budget. Describe the challenge you were faced with – what was the brief? What was the context? What made this a real challenge?

Strategy

%

( 3 slides, visuals included )

Outline your strategic thinking and your creative idea. What made this an inventive and out-of-the-box idea? Explain the reasons behind your approach. You are strongly recommended to include core strategy, creative concept and creative rationale.

Execution

%

( 3 slides, visuals included )

Describe how your creative idea was executed, the elements used, and how it was brought to life.

Results

%

( 2 slides, visuals included )

What was the outcome? What evidence/metrics do you have that this was an effective creative idea? How did the result deliver on your challenge? Provide any facts and impressive figures which demonstrated the success of the idea.

IMPLEMENTATION CATEGORIES

Challenge

%

( 1 slide )

Basic information: campaign start date and end date, key objectives, target audience and budget. Describe the challenge you were faced with – what was the brief? What was the context? What made this a real challenge?

Strategy

%

( 3 slides, visuals included )

Outline your strategic thinking and your chosen use of media. What made this inventive and effective? Explain the reasons behind this approach. You are strongly recommended to include the media channel used, core strategy and rationale.

Execution

%

( 3 slides, visuals included )

Describe how the creative pieces were displayed in the chosen media/space, the elements used and how it was brought to life.

Results

%

( 2 slides, visuals included )

What was the outcome? What evidence/metrics do you have that this was an effective use of media? How did the results deliver on your challenge? Provide any facts and figures which demonstrate the success of the media strategy.

Panel of Judges

Our expert judging panel will be announced soon. Keep an eye on our page for all updates on the judging panel.
If you interested in joining the judging panel, please contact Selina Kwok at +852 2695 6606 or selinak@lighthouse-media.com.

Pecky Sze

Pecky Sze

Marketing Director

Amoy Food

Prudence Lau

Prudence Lau

Head of Customer Relationship Marketing

Cathay

Annie Wong

Annie Wong

Global CRM Director, Brand Marketing

Chow Tai Fook Jewellery

Olivia Luk

Olivia Luk

Associate Marketing Director

D-mop

Ginny So

Ginny So

Marketing Director

Emperor Cinemas Group

Alice Ho

Alice Ho

Former Marketing Director

FrieslandCampina

Jordan Cheung

Jordan Cheung

Chief Marketing Officer

Hang Seng Bank

Sumeshwer Dhuper

Sumeshwer Dhuper

Associate Director Marketing, Asia

Hill’s Pet Nutrition

Cassie Choi

Cassie Choi

Head of Enterprise Marketing, Greater China and Korea

Jabra

Joyce Wu

Joyce Wu

Head of Corporate & Marketing Communications

Hip Shing Hong

Jennifer Lam

Jennifer Lam

Director & Head of Marketing and Communications

Hongkong Land

Tammy Ng

Tammy Ng

Vice President – Global Marketing

Kohler

Andrew Cleary

Andrew Cleary

VP, Global CRM & Customer Strategy

Mandarin Oriental Hotel Group

Patricia Cheung

Patricia Cheung

Senior Director - Brands & Destinations Marketing, Asia Pacific

Marriott International

Mabel Leung

Mabel Leung

Head of Marketing (Quick Service Restaurants & Catering Services)

Maxim’s Caterers

Lawrence Chau

Lawrence Chau

Head of Marketing Communications

Midland Realty

James Gannaban

James Gannaban

Director of Marketing & Communications

Pirata Group

Bonnie Mak

Bonnie Mak

Associate Director, Head of eStore Online Group

Samsung Electronics Hong Kong

Maximilian Wang

Maximilian Wang

Global Head of Marketing and Digital

SAU LEE

Meghan Sherrill

Meghan Sherrill

Head of Marketing & Communications, Asia Pacific

Shake Shack

Betty Hui

Betty Hui

Marketing Director, Channel Development, Asia Pacific

Starbucks Coffee Asia Pacific

Sally Cheng

Sally Cheng

Frontline Marketing Director - Hong Kong, Taiwan, Macau & Mongolia

The Coca-Cola Company

Catalina Man

Catalina Man

Head of Group Creative, Group Marketing & International Business

TSL Jewellery Hong Kong

Elvis Yan

Elvis Yan

Chief Marketing Officer

UA Finance

Amy Yang

Amy Yang

Director, Marketing Communications & Partnerships, Asia

VistaJet

Karen Lau

Karen Lau

Head of Marketing and Communication

Zurich Insurance (Hong Kong)

HIGHLIGHTS FROM PREVIOUS YEARS

Check out what went down at MARKies Awards from previous year and get ready for an even bigger party in 2023!