

#MARKiesAwards
Hong Kong
MARKies Key Dates
Agencies! It’s your show time!


In this post-pandemic era, all marketing agencies are facing the same challenge – bring all the creativity to life and make the impossible possible.
Designed for recognising and rewarding the most out-of-the-box ideas and media usage within Hong Kong’s entire marketing services industry, MARKies Awards are back in Hong Kong once again to celebrate agency grit, tenacity and determination against overwhelming odds.
From landmark-breaking campaigns to hyper-creative event solutions, we’re looking for the best ideas and media usage that will make 2022 one for the history books.
Judged by a distinguished panel of judges comprising senior client marketers and creative professionals in Hong Kong, MARKies 2023 is the definitive creative awards programme for the industry’s top creative and media agencies in Hong Kong.
35
This year, 35 refreshed categories Awards are available to enter across two main distinct areas – Creative Ideas and Implementation – covering a diverse spectrum of marketing mediums and channels. You can enter as many categories as you wish – check out the details of the categories and get involved!
Imagine being in the spotlight for all the creative juices and ingeniousness pumped into your proudest work? It’s now your turn to make the history books.
We wish all entrants the very best of luck with their submissions!
What’s new in 2023?
Best Pandemic Response
Why Enter?
MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.
By entering the MARKies Awards 2023 you can:

Showcase your best work, achievements and innovations to our independent, expert, client-side judges and potential future clients

Increase credibility and gain industry-wide recognition as an award-winning agency

Receive extensive coverage across MARKETING-INTERACTIVE and social media, before and after the event

Raise your profile to help attract new business

Remind current clients that you are still the best!

Celebrate your successes across your company and project teams

Boost team morale and reward outstanding work
Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!
Judging Criteria
Your entry will be evaluated on the following four key areas:
CREATIVE IDEAS CATEGORIES
Challenge
%
Basic information: campaign start date and end date, key objectives, target audience and budget. Describe the challenge you were faced with – what was the brief? What was the context? What made this a real challenge?
Strategy
%
( 3 slides, visuals included )
Outline your strategic thinking and your creative idea. What made this an inventive and out-of-the-box idea? Explain the reasons behind your approach. You are strongly recommended to include core strategy, creative concept and creative rationale.
Execution
%
( 3 slides, visuals included )
Describe how your creative idea was executed, the elements used, and how it was brought to life.
Results
%
( 2 slides, visuals included )
What was the outcome? What evidence/metrics do you have that this was an effective creative idea? How did the result deliver on your challenge? Provide any facts and impressive figures which demonstrated the success of the idea.
IMPLEMENTATION CATEGORIES
Challenge
%
( 1 slide )
Basic information: campaign start date and end date, key objectives, target audience and budget. Describe the challenge you were faced with – what was the brief? What was the context? What made this a real challenge?
Strategy
%
( 3 slides, visuals included )
Outline your strategic thinking and your chosen use of media. What made this inventive and effective? Explain the reasons behind this approach. You are strongly recommended to include the media channel used, core strategy and rationale.
Execution
%
( 3 slides, visuals included )
Describe how the creative pieces were displayed in the chosen media/space, the elements used and how it was brought to life.
Results
%
( 2 slides, visuals included )
What was the outcome? What evidence/metrics do you have that this was an effective use of media? How did the results deliver on your challenge? Provide any facts and figures which demonstrate the success of the media strategy.
Panel of Judges
Our expert judging panel will be announced soon. Keep an eye on our page for all updates on the judging panel.
If you interested in joining the judging panel, please contact Selina Kwok at +852 2695 6606 or selinak@lighthouse-media.com.

Pecky Sze
Marketing Director
Amoy Food

Prudence Lau
Head of Customer Relationship Marketing
Cathay

Annie Wong
Global CRM Director, Brand Marketing
Chow Tai Fook Jewellery

Olivia Luk
Associate Marketing Director
D-mop

Ginny So
Marketing Director
Emperor Cinemas Group

Alice Ho
Former Marketing Director
FrieslandCampina

Jordan Cheung
Chief Marketing Officer
Hang Seng Bank

Sumeshwer Dhuper
Associate Director Marketing, Asia
Hill’s Pet Nutrition

Cassie Choi
Head of Enterprise Marketing, Greater China and Korea
Jabra

Joyce Wu
Head of Corporate & Marketing Communications
Hip Shing Hong

Jennifer Lam
Director & Head of Marketing and Communications
Hongkong Land

Tammy Ng
Vice President – Global Marketing
Kohler

Andrew Cleary
VP, Global CRM & Customer Strategy
Mandarin Oriental Hotel Group

Patricia Cheung
Senior Director - Brands & Destinations Marketing, Asia Pacific
Marriott International

Mabel Leung
Head of Marketing (Quick Service Restaurants & Catering Services)
Maxim’s Caterers

Lawrence Chau
Head of Marketing Communications
Midland Realty

James Gannaban
Director of Marketing & Communications
Pirata Group

Bonnie Mak
Associate Director, Head of eStore Online Group
Samsung Electronics Hong Kong

Maximilian Wang
Global Head of Marketing and Digital
SAU LEE

Meghan Sherrill
Head of Marketing & Communications, Asia Pacific
Shake Shack

Betty Hui
Marketing Director, Channel Development, Asia Pacific
Starbucks Coffee Asia Pacific

Sally Cheng
Frontline Marketing Director - Hong Kong, Taiwan, Macau & Mongolia
The Coca-Cola Company

Catalina Man
Head of Group Creative, Group Marketing & International Business
TSL Jewellery Hong Kong

Elvis Yan
Chief Marketing Officer
UA Finance

Amy Yang
Director, Marketing Communications & Partnerships, Asia
VistaJet

Karen Lau
Head of Marketing and Communication
Zurich Insurance (Hong Kong)
HIGHLIGHTS FROM PREVIOUS YEARS
Check out what went down at MARKies Awards from previous year and get ready for an even bigger party in 2023!