#MARKiesAwards
Hong Kong
Gala Dinner: 9 May 2024
Venue: JW Marriott Hotel Hong Kong (venue map)
Dress Code: Hollywood Glam Gala
MARKies Awards Key Dates
IT’S TIME TO SHINE IN THE SPOTLIGHT!
Uncover Your Brilliance, Make History with Your Creative Mastery!
In an industry driven by imagination and innovation, MARKies serve as a beacon by illuminating the path for agencies that have dared to dream big and transformed the impossible into reality.
Designed to honour and applaud Hong Kong’s finest marketing agencies and their unparalleled ideas and media usage, the MARKies Awards have returned to Hong Kong once again to celebrate those who have shattered boundaries, turned challenges into opportunities, and delivered campaigns that have resonated deeply and left an everlasting impact on the dynamic marketing landscape.
This year’s MARKies will pay homage to the unwavering spirit of agencies that have showcased remarkable resilience and ingenuity in the face of diverse challenges. From groundbreaking campaigns that have captivated hearts to immersive brand experiences that have transported us to new realms, we are here to recognise and celebrate the extraordinary ideas and creative media strategies that have shaped 2023 into an unforgettable year.
Our esteemed panel of judges comprises senior client marketers and creative professionals in Hong Kong. Their discerning eyes and experienced minds will ensure that MARKies Awards 2024 will stand as the definitive awards programme for the industry’s top creative agencies and media agencies.
35
This year, we present a refreshed list of 35 carefully curated categories, spanning two distinct areas: Creative Ideas and Implementation. This is your canvas to showcase brilliance and leave an indelible mark. Feel free to explore the intricacies of multiple categories and dive in head first!
Picture yourself basking in the spotlight, where your creative genius and ingenuity are celebrated and cherished. Now is your moment to etch your name into the history books with some memorable brilliance in the ever-evolving world of marketing.
We wish all entrants the best of luck with their submissions!
What’s new in 2024?
Best IdeaBrand Storytelling
Best Use ofPerformance Marketing
Best Use ofOmnichannel
Why Enter?
MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.
By entering the MARKies Awards 2024 you can:
Showcase your best work, achievements and innovations to our esteemed panel of independent, senior brand-side judges and potential future clients!
Elevate your credibility and gain industry-wide recognition as a marketing expert.
Receive extensive coverage across MARKETING-INTERACTIVE and social media, before and after the event
Promote your award-winning campaigns to your customers and attract potential clients.
Raise your profile to help attract new business
Remind current clients that you are still the best!
Celebrate your successes across your company and project teams
Boost team morale and reward outstanding work
Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!
Judging Criteria
Your entry will be evaluated on the following four key areas:
CREATIVE IDEAS CATEGORIES
Challenge
%
Basic information: campaign start date and end date, key objectives, target audience and budget. Describe the challenge you were faced with – what was the brief? What was the context? What made this a real challenge?
Strategy
%
( 3 slides, visuals included )
Outline your strategic thinking and your creative idea. What made this an inventive and out-of-the-box idea? Explain the reasons behind your approach. You are strongly recommended to include core strategy, creative concept and creative rationale.
Execution
%
( 3 slides, visuals included )
Describe how your creative idea was executed, the elements used, and how it was brought to life.
Results
%
( 2 slides, visuals included )
What was the outcome? What evidence/metrics do you have that this was an effective creative idea? How did the result deliver on your challenge? Provide any facts and impressive figures which demonstrated the success of the idea.
IMPLEMENTATION CATEGORIES
Challenge
%
( 1 slide )
Basic information: campaign start date and end date, key objectives, target audience and budget. Describe the challenge you were faced with – what was the brief? What was the context? What made this a real challenge?
Strategy
%
( 3 slides, visuals included )
Outline your strategic thinking and your chosen use of media. What made this inventive and effective? Explain the reasons behind this approach. You are strongly recommended to include the media channel used, core strategy and rationale.
Execution
%
( 3 slides, visuals included )
Describe how the creative pieces were displayed in the chosen media/space, the elements used and how it was brought to life.
Results
%
( 2 slides, visuals included )
What was the outcome? What evidence/metrics do you have that this was an effective use of media? How did the results deliver on your challenge? Provide any facts and figures which demonstrate the success of the media strategy.
Panel of Judges
Our expert judging panel will be announced soon. Keep an eye on our page for all updates on the judging panel.
If you interested in joining the judging panel, please contact Selina Kwok at +852 2695 6606 or selinak@lighthouse-media.com.
Karen Kang
Marketing & Communication Director
Cartier
Fiona Tin
Head of Marketing
CHANEL Hong Kong and Macau
Supriya Chavan
Marketing Director - APAC
Colgate-Palmolive
Kim Tse
Assistant General Manager
Dah Chong Hong Holdings
Rose Yeung
Marketing Director
Fairwood Holdings
Queenie Lam
Head of Customer Marketing & CRM
FWD Life Insurance Company (Bermuda)
Elaine Tai
Regional Marketing Head
GEOX Asia Pacific
Eric Thain
Director, Brand & Customer
HK Express
Monica Chung
Head of Personal Banking Marketing, Wealth and Personal Banking
HSBC Hong Kong
Hilda Chan
Head of Marketing
Hong Kong Science & Technology Parks Corporation
May Lok
Head of Marketing
Hung's Food Group
Beverly Ma
Head of Marketing
Jebsen Consumers Products Co.
Virginia Tai
Vice President - Marketing
Kao Corporation
Harold Weghorst
Global Vice President Marketing & Branding
Lenzing AG
Kayley Hui
Marketing Director
Mannings HK, Macau and Mainland China
Jeffery Liu
Marketing Director
Mentholatum (China) Pharmaceutical
Lewis Au
Marketing Director, Diageo Brands
Moët Hennessy Diageo Hong Kong & Macau
Igor Lau
Head of Marketing
Mox Bank
Katelyn Jiang
Head of Marketing APAC
MSCI
Karen Woo
General Manager – Branding and Communications
MTR Corporation
Rita Fan
Head of Marketing – Ice Cream & Chilled Businesses
Nestlé Hong Kong
Jacqueline Choi
Chief Officer, Group Marketing
Prudential plc
Angel Tam
Director of Product Marketing
Peninsula Merchandising
Janice Leung
Director, Head of Brand Communications and Employee Engagement
Ronald Lu & Partners (RLP Asia)
Amy Ting
AVP - Marketing, Shangri-La Circle
Shangri-la Group
Vanessa Tsang
Global CRM Strategy Lead
Shell
Amy Lee
Group Director of Marketing
Sino Hotels & Fullerton Hotels and Resorts
Jason Kwok
Head of Marketing
Sony
Ronald Wong
Chief Marketing Officer
Tam Jai International
HIGHLIGHTS FROM PREVIOUS YEARS
Check out what went down at MARKies Awards from previous year and get ready for an even bigger party in 2024!