#MARKiesAwards
Hong Kong
MARKies Key Dates
Agencies! It’s your show time!
In this post-pandemic era, all marketing agencies are facing the same challenge – bring all the creativity to life and make the impossible possible.
Designed for recognising and rewarding the most out-of-the-box ideas and media usage within Hong Kong’s entire marketing services industry, MARKies Awards are back in Hong Kong once again to celebrate agency grit, tenacity and determination against overwhelming odds.
From landmark-breaking campaigns to hyper-creative event solutions, we’re looking for the best ideas and media usage that will make 2022 one for the history books.
Judged by a distinguished panel of judges comprising senior client marketers and creative professionals in Hong Kong, MARKies 2023 is the definitive creative awards programme for the industry’s top creative and media agencies in Hong Kong.
35
This year, 35 refreshed categories Awards are available to enter across two main distinct areas – Creative Ideas and Implementation – covering a diverse spectrum of marketing mediums and channels. You can enter as many categories as you wish – check out the details of the categories and get involved!
Imagine being in the spotlight for all the creative juices and ingeniousness pumped into your proudest work? It’s now your turn to make the history books.
We wish all entrants the very best of luck with their submissions!
What’s new in 2023?
Best Pandemic Response
Why Enter?
MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.
By entering the MARKies Awards 2023 you can:
Showcase your best work, achievements and innovations to our independent, expert, client-side judges and potential future clients
Increase credibility and gain industry-wide recognition as an award-winning agency
Receive extensive coverage across MARKETING-INTERACTIVE and social media, before and after the event
Raise your profile to help attract new business
Remind current clients that you are still the best!
Celebrate your successes across your company and project teams
Boost team morale and reward outstanding work
Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!
Judging Criteria
Your entry will be evaluated on the following four key areas:
CREATIVE IDEAS CATEGORIES
Challenge
%
Basic information: campaign start date and end date, key objectives, target audience and budget. Describe the challenge you were faced with – what was the brief? What was the context? What made this a real challenge?
Strategy
%
( 3 slides, visuals included )
Outline your strategic thinking and your creative idea. What made this an inventive and out-of-the-box idea? Explain the reasons behind your approach. You are strongly recommended to include core strategy, creative concept and creative rationale.
Execution
%
( 3 slides, visuals included )
Describe how your creative idea was executed, the elements used, and how it was brought to life.
Results
%
( 2 slides, visuals included )
What was the outcome? What evidence/metrics do you have that this was an effective creative idea? How did the result deliver on your challenge? Provide any facts and impressive figures which demonstrated the success of the idea.
IMPLEMENTATION CATEGORIES
Challenge
%
( 1 slide )
Basic information: campaign start date and end date, key objectives, target audience and budget. Describe the challenge you were faced with – what was the brief? What was the context? What made this a real challenge?
Strategy
%
( 3 slides, visuals included )
Outline your strategic thinking and your chosen use of media. What made this inventive and effective? Explain the reasons behind this approach. You are strongly recommended to include the media channel used, core strategy and rationale.
Execution
%
( 3 slides, visuals included )
Describe how the creative pieces were displayed in the chosen media/space, the elements used and how it was brought to life.
Results
%
( 2 slides, visuals included )
What was the outcome? What evidence/metrics do you have that this was an effective use of media? How did the results deliver on your challenge? Provide any facts and figures which demonstrate the success of the media strategy.
Panel of Judges
Our expert judging panel will be announced soon. Keep an eye on our page for all updates on the judging panel.
If you interested in joining the judging panel, please contact Selina Kwok at +852 2695 6606 or selinak@lighthouse-media.com.
PAST JUDGES
We would like to thank our past judges for their time and effort in 2022
Ami Lo
Marketing & Communication Director
Audemars Piguet
Ken Ip
Group Head of Marketing/AGM
B.S.C. Group
Penny Davis
Head of Brand – APAC
Bupa
Vivian Cheung
Marketing Director
Casablanca Group
HIGHLIGHTS FROM PREVIOUS YEARS
Check out what went down at MARKies Awards from previous year and get ready for an even bigger party in 2023!
PHOTOS FROM PREVIOUS YEARS
