#MARKiesAwards
Gala Dinner: 23 May 2025
Venue: JW Marriott Hotel Hong Kong (venue map)
Dress Code: The Enchanted Masquerade
MARKies Awards Key Dates
Reveal Your Brilliance, and Make History with Your Creative Vision!
With the evolving landscape of marketing, agencies have continually faced a pivotal challenge: infusing creativity to transform the extraordinary into the achievable.
To applaud and recognise Hong Kong’s premier marketing agencies, and their unmatched ingenuity in ideas and media implementation, the highly anticipated MARKies Awards honours those who have not only pushed boundaries, but also converted obstacles into opportunities, and delivered campaigns that have resonated profoundly in our ever-evolving marketing landscape.
This year’s MARKies will pay tribute to the unyielding spirit of agencies that have demonstrated remarkable resilience and ingenuity. From groundbreaking campaigns to immersive brand narratives, we are here to applaud and commemorate the exceptional concepts and ingenious media strategies that have defined 2024 as an indelible chapter in our industry’s history.
Our esteemed panel of judges is composed of senior client marketers and creative visionaries from Hong Kong, ensuring that MARKies 2025 remains the ultimate awards programme for the industry’s leading creative and marketing agencies.
36
This year, we present a refreshed line-up of 36 meticulous categories, spanning two distinct realms: Creative Ideas and Implementation. This is your chance to illuminate your brilliance and leave an enduring mark. Explore the intricacies of multiple categories and dive in with enthusiasm!
Your achievements will extend beyond recognition. The top performers across the categories will earn the coveted titles of Best of Show – Agency and Best of Show – Campaign.
Picture yourself in the limelight, where your creative genius and innovative spirit are exalted and revered. Seize this moment to etch your name into the tapestry of time.
We extend our best wishes to all entrants as you submit your work!
What’s new in 2025?
Best Idea Branding
Best Idea Content Marketing
Best Idea Immersive Brand Activation
Best Idea Viral Marketing
Best Use of Customer Acquisition
Best Use of Customer Retention
Best Use of Immersive Technology
Why Enter?
MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.
By entering the MARKies Awards 2025 you can:
Showcase your best work, achievements and innovations to our esteemed panel of independent, senior brand-side judges and potential future clients!
Increase credibility and gain industry-wide recognition as an award-winning agency.
Receive extensive coverage across MARKETING-INTERACTIVE’s media platforms, including web, newsletters, social media, both pre and post the event.
Promote your award-winning campaigns to your customers and attract potential clients.
Raise your profile and positioning yourself to attract new business opportunities
Remind the industry, current clients, and customers that you are still swinging with the best
Celebrate your success with your entire company and project teams
Boost team morale, motivation and reward outstanding work
Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!
Judging Criteria
Your entry will be evaluated on the following four key areas:
CREATIVE IDEAS CATEGORIES
Idea
%
Illustrate the thought process and inspiration behind the idea, and how the idea formed the centre piece of your marketing or advertising campaign / initiative / programme. Elaborate on any creative challenges you were faced with, the target audience and key competitors you were up against that made your idea stand out.
Strategy
%
Outline the strategic approach undertaken to bring your idea to life. Demonstrate the imaginative, resourceful, and creative formula you had planned to use to execute the creative idea and campaign.
Execution
%
Describe how your creative idea was implemented, the mediums used, and the roles of the different tactics employed. If applicable, illustrate how you managed to combine various elements of your campaign to achieve a bigger marketing goal or add to a broader campaign timeline.
Results
%
Elaborate on the outcome of the campaign and bottom-line impact. Demonstrate clear evidence / metrics that made your idea stand out and delivered your challenge.
IMPLEMENTATION CATEGORIES
Ideas
%
Describe the media challenge, context, and thought process behind the idea of your marketing or advertising media campaign. Elaborate on any creative challenges you were faced with, the target audience and key competitors you were up against that eventually helped to form your idea.
Strategy
%
Outline the strategic approach undertaken to choose specific media that would bring your idea to life effectively. Demonstrate the formula and understanding of marketing mediums you used to execute the creative idea and campaign across your intended media channel(s).
Execution
%
Describe how your use of media was executed and how you carried out the execution across your selected media channel(s). If applicable, illustrate how you managed to combine various elements of your campaign to achieve a bigger marketing goal or add to a broader campaign timeline.
Results
%
Elaborate on the outcome of the campaign and bottom-line impact. Demonstrate clear evidence / metrics that made your idea stand out and delivered your challenge. Show proof of how you worked with your initial budget to deliver a return on investment that delivered the results you had sought to accumulate.
2025 Panel of Judges
Our expert judging panel will be announced soon. Watch out for this space as we will reveal our independent judging panel soon!
If you interested in joining the judging panel, please contact Selina Kwok at +852 2695 6606 or selinak@lighthouse-media.com.
Karen Ng
General Manager, Corporate Branding and Marketing
Airport Authority Hong Kong
Jackie Dunn
Director Marketing & Guest Experience
Aqua Restaurant Group
Joe Pau
General Manager - Hong Kong, Macau & Taiwan
Asahi Beer Asia
Bates Siu
Brand General Manager – HK & Macau
Benefit Cosmetics HK
Mingo Tsang
Director, Marketing & Branding
Bowtie Life Insurance Company
Linda Wang
Head of Lifestyle Marketing
Cathay Pacific Airways
Simon Shing
General Manager & Head of Marketing and Brand Management
China CITIC Bank International
Scarlett Chan
Marketing Director, Hong Kong & Taiwan
Coty
Rita Wan
Head of Branding and Marketing Communications
CTF Life
Belinda Lin
Former Director - Marketing & Communications
Epicurean Group
Sissie Yiu
Associate PR and Communication Director
Eternal Group
Sarah Starck
Regional Marketing Director APAC, Consumer
Freudenberg Home and Cleaning Solutions
Eva Kwok
Director of Marketing Communications
Grand Hyatt Hong Kong
Fiona Leung
Global Brand Marketing Director
Insta360
Angela Wong
Director, Corporate Communications & Administration
Jebsen Group
Olivia Tang
Senior Marketing Director - Human Health Care & Haircare
Kao Corporation
Jennifer Lin
Associate Head of Feminine Care Brands, International
Kimberly-Clark
Eric Lui
General Manager
L’OCCITANE Group
Vincent Leung
Global Head of Digital Brand Marketing
Lenzing Group
Venus Ma
Director, Digital Marketing & CRM, Asia Pacific
lululemon
Anne Sham
North Asia Marketing Head, Pet Nutrition
Mars Wrigley Asia
Andrew Li
Deputy General Manager Marketing, Communications and Data
Octopus Cards
Juliana Cheung
Director, Brand & Partnership
Plaza Premium Group
Tammi Chan
Director, Head of Marketing
Samsung Electronics
Andrea Wong
Senior Vice President, Group Marketing & Communications
Shangri-La Group
Athena Cheung
Director, Marketing , Brand SHISEIDO
Shiseido Hong Kong
Ewa Stachurska
Chief Marketing and Sustainability Officer (CMSO)
Simpson Marine
Chistine Tsoi
Assistant Marketing Director
Sony Music Entertainment Hong Kong
Marco Lee
Deputy Head of Marketing, Wealth & Retail Banking
Standard Chartered Bank
Melody Keung
General Manager
Taikoo Sugar
Flora Hu
Online Director
The Estée Lauder Companies
Christine Chow
Director, Marketing, Digital and Customer Experience
West Kowloon Cultural District Authority
SPONSORS & PARTNERS
For bespoke sponsorship packages, please contact us at:
Email: partnerships_northasia@marketing-interactive.com
HIGHLIGHTS FROM PREVIOUS YEARS
Check out what went down at MARKies Awards from previous year and get ready for an even bigger party in 2025!
PHOTOS
