#MARKiesAwards

Hong Kong

MARKies Awards Key Dates

IT’S TIME TO SHINE IN THE SPOTLIGHT!

Uncover Your Brilliance, Make History with Your Creative Mastery!

In an industry driven by imagination and innovation, MARKies serve as a beacon by illuminating the path for agencies that have dared to dream big and transformed the impossible into reality.

Designed to honour and applaud Hong Kong’s finest marketing agencies and their unparalleled ideas and media usage, the MARKies Awards have returned to Hong Kong once again to celebrate those who have shattered boundaries, turned challenges into opportunities, and delivered campaigns that have resonated deeply and left an everlasting impact on the dynamic marketing landscape. 

This year’s MARKies will pay homage to the unwavering spirit of agencies that have showcased remarkable resilience and ingenuity in the face of diverse challenges. From groundbreaking campaigns that have captivated hearts to immersive brand experiences that have transported us to new realms, we are here to recognise and celebrate the extraordinary ideas and creative media strategies that have shaped 2023 into an unforgettable year.

Our esteemed panel of judges comprises senior client marketers and creative professionals in Hong Kong. Their discerning eyes and experienced minds will ensure that MARKies Awards 2024 will stand as the definitive awards programme for the industry’s top creative agencies and media agencies.

35

This year, we present a refreshed list of 35 carefully curated categories, spanning two distinct areas: Creative Ideas and Implementation. This is your canvas to showcase brilliance and leave an indelible mark. Feel free to explore the intricacies of multiple categories and dive in head first!

Picture yourself basking in the spotlight, where your creative genius and ingenuity are celebrated and cherished. Now is your moment to etch your name into the history books with some memorable brilliance in the ever-evolving world of marketing.

We wish all entrants the best of luck with their submissions!

What’s new in 2024?

Best use of CRM Strategy

Best Use ofOmnichannel

Why Enter?

MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.

By entering the MARKies Awards 2024 you can:

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Showcase your best work, achievements and innovations to our esteemed panel of independent, senior brand-side judges and potential future clients!

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Elevate your credibility and gain industry-wide recognition as a marketing expert.

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Receive extensive coverage across MARKETING-INTERACTIVE and social media, before and after the event

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Promote your award-winning campaigns to your customers and attract potential clients.

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Raise your profile to help attract new business

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Remind current clients that you are still the best!

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Celebrate your successes across your company and project teams

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Boost team morale and reward outstanding work

Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Judging Criteria

Your entry will be evaluated on the following four key areas:

 

CREATIVE IDEAS CATEGORIES

Challenge

%

( 1 slide )

Basic information: campaign start date and end date, key objectives, target audience and budget. Describe the challenge you were faced with – what was the brief? What was the context? What made this a real challenge?

Strategy

%

( 3 slides, visuals included )

Outline your strategic thinking and your creative idea. What made this an inventive and out-of-the-box idea? Explain the reasons behind your approach. You are strongly recommended to include core strategy, creative concept and creative rationale.

Execution

%

( 3 slides, visuals included )

Describe how your creative idea was executed, the elements used, and how it was brought to life.

Results

%

( 2 slides, visuals included )

What was the outcome? What evidence/metrics do you have that this was an effective creative idea? How did the result deliver on your challenge? Provide any facts and impressive figures which demonstrated the success of the idea.

IMPLEMENTATION CATEGORIES

Challenge

%

( 1 slide )

Basic information: campaign start date and end date, key objectives, target audience and budget. Describe the challenge you were faced with – what was the brief? What was the context? What made this a real challenge?

Strategy

%

( 3 slides, visuals included )

Outline your strategic thinking and your chosen use of media. What made this inventive and effective? Explain the reasons behind this approach. You are strongly recommended to include the media channel used, core strategy and rationale.

Execution

%

( 3 slides, visuals included )

Describe how the creative pieces were displayed in the chosen media/space, the elements used and how it was brought to life.

Results

%

( 2 slides, visuals included )

What was the outcome? What evidence/metrics do you have that this was an effective use of media? How did the results deliver on your challenge? Provide any facts and figures which demonstrate the success of the media strategy.

Panel of Judges

Our expert judging panel will be announced soon. Keep an eye on our page for all updates on the judging panel.
If you interested in joining the judging panel, please contact Selina Kwok at +852 2695 6606 or selinak@lighthouse-media.com.

Karen Kang

Karen Kang

Marketing & Communication Director

Cartier

Fiona Tin

Fiona Tin

Head of Marketing

CHANEL Hong Kong and Macau

Supriya Chavan

Supriya Chavan

Marketing Director - APAC

Colgate-Palmolive

Kim Tse

Kim Tse

Assistant General Manager

Dah Chong Hong Holdings

Rose Yeung

Rose Yeung

Marketing Director

Fairwood Holdings

Queenie Lam

Queenie Lam

Head of Customer Marketing & CRM

FWD Life Insurance Company (Bermuda)

Elaine Tai

Elaine Tai

Regional Marketing Head

GEOX Asia Pacific

Eric Thain

Eric Thain

Director, Brand & Customer

HK Express

Monica Chung

Monica Chung

Head of Personal Banking Marketing, Wealth and Personal Banking

HSBC Hong Kong

May Lok

May Lok

Head of Marketing

Hung's Food Group

Beverly Ma

Beverly Ma

Head of Marketing

Jebsen Consumers Products Co. 

Virginia Tai

Virginia Tai

Vice President - Marketing

Kao Corporation

Harold Weghorst

Harold Weghorst

Global Vice President Marketing & Branding

Lenzing AG

Kayley Hui

Kayley Hui

Marketing Director

Mannings HK, Macau and Mainland China

Jeffery Liu

Jeffery Liu

Marketing Director

Mentholatum (China) Pharmaceutical

Lewis Au

Lewis Au

Marketing Director, Diageo Brands

Moët Hennessy Diageo Hong Kong & Macau

Igor Lau

Igor Lau

Head of Marketing

Mox Bank

Katelyn Jiang

Katelyn Jiang

Head of Marketing APAC

MSCI

Karen Woo

Karen Woo

General Manager – Branding and Communications

MTR Corporation

Rita Fan

Rita Fan

Head of Marketing – Ice Cream & Chilled Businesses

Nestlé Hong Kong

Jacqueline Choi

Jacqueline Choi

Chief Officer, Group Marketing

Prudential plc

Angel Tam

Angel Tam

Director of Product Marketing

Peninsula Merchandising

Janice Leung

Janice Leung

Director, Head of Brand Communications and Employee Engagement

Ronald Lu & Partners (RLP Asia)

Amy Ting

Amy Ting

AVP - Marketing, Shangri-La Circle

Shangri-la Group

Vanessa Tsang

Vanessa Tsang

Global CRM Strategy Lead

Shell

Amy Lee

Amy Lee

Group Director of Marketing

Sino Hotels & Fullerton Hotels and Resorts

Jason Kwok

Jason Kwok

Head of Marketing

Sony

Ronald Wong

Ronald Wong

Chief Marketing Officer

Tam Jai International

HIGHLIGHTS FROM PREVIOUS YEARS

Check out what went down at MARKies Awards from previous year and get ready for an even bigger party in 2024!

PHOTOS FROM PREVIOUS YEARS