ELEVATING ASIA’S SOCIAL MEDIA EXCELLENCE

Get ready for the grand return of the Hashtag Asia Awards in 2024, your passport to celebrating the pinnacle of social media brilliance across the Asian landscape, including Australia and New Zealand.

 

The mission is simple: to spotlight the finest work in the world of social media, starting with Asia. The stage is set, the spotlight’s ready, and it’s your time to shine!

With a fresh look and revamped categories, Hashtag Asia 2024 is more thrilling than ever. We’re ready to uncover and honour the most outstanding campaigns, agencies, platforms and content creators across the social media universe.

This year, we’ve added a slew of exciting new categories to set your creative genius soaring.

This year, we’re bringing you 42 enterable categories, featuring an array of campaigns, platforms, and innovations that continue to shape the social media landscape. From crisis management to customer service, education to innovation, along with 4 dedicated influencer categories, we’ve got it all covered.

You have until the 2 February, 2024 to ignite your entry into the social media hall of fame.

Submit your masterpieces, your game-changers, and your stories of success today!

Good luck!

What’s new in 2024?

  • Social Media Crisis Management
  • Social Media Customer Service
  • Social Media Education or Awareness Campaign
  • Social Media Engagement Strategy
  • Social Media Innovation
  • Social Media Use of Emerging Technologies
  • Use of Interactive Elements in a Social Media Campaign
  • Use of Storytelling in a Social Media Campaign
  • Video in a Social Media Campaign
  • Viral Social Media Campaign
  • Social Media Platform Support

New Influencer Categories

Best Campaign by a Nano Influencer

Best Campaign by a Micro Influencer

Best Campaign by a Macro Influencer

Best Campaign by a Mega Influencer

Why Enter?

MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.

By entering the Hashtag Asia Awards 2024 you can:

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Increase credibility and gain industry-wide recognition for your campaigns, teams and company

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Showcase your best work, achievements and innovations to our independent, senior brand-side judges and potential future clients

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Receive extensive coverage across MARKETING-INTERACTIVE’s media platforms (web, newsletters, social media) pre and post event

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Promote your award-winning campaigns to your followers and consumer base

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Raise your profile to help attract new business

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Remind the industry, current clients, and customers that you are still swinging with the best

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Celebrate your business’ success with your entire company and project teams

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Boost team morale, motivation and reward outstanding work

Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Your entry will be judged fairly and objectively, irrespective of budget, scale or resource. Each entry will be judged within its own context and on its own merits giving an even playing field to large and small companies and campaigns alike. Judges will not be assigned entries that present a clear conflict of interest. This includes entries submitted by their own organisation or agency, as well as submissions by direct competitors.

Entries will close on 2 February 2024 so start your entries today.

SPONSORS & PARTNERS

For sponsorship opportunities, please email us: partnerships@marketing-interactive.com
Thank you to our past sponsors

Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

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Context

Judges will be looking for:

  • Describe the problem or challenge the brand faced, competitor landscape, goals, target audience, and context of the challenge.
  • Elaborate on the strategy you were using before and what drove you to do things differently.

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Strategy

Judges will be looking for:

  • Detail the plan devised to address your challenge, elaborate on the key considerations for choosing this over other platforms – timeline, budget, creative and media considerations, etc.
  • Which channel/s were used and why?
  • Outline the approach and why it was used

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Activity

Judges will be looking for:

  • Describe how the strategy was executed and communicated to its audience and the rationale behind the chosen dissemination platforms

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Response

Judges will be looking for:

  • Provide measurable metrics on the success of your programme in relation to the goals you wanted to achieve – for example, financial improvements/ customer satisfaction improvements/ engagement levels/ membership levels/ interaction and response levels

2023 Finalists

PAST

WINNERS & FINALISTS

PANEL OF JUDGES

Our expert judging panel will be announced soon. Please check back for regular updates!
If you’re interested in joining the judging panel of senior digital and social media marketing professionals, please contact:

Nadira Putri
Regional Producer – Awards and Custom Events
Email: nadirap@marketing-interactive.com

Titus Low

Titus Low

Influencer / DJ

@titusslow
Shannon Pinto

Shannon Pinto

Associate Director, Marketing and Communications, APAC

adm Group

Izad Ismail Abdullah

Izad Ismail Abdullah

Head of PR

Air Selangor

Josephine Tee

Josephine Tee

Cluster Director of Marketing Communications

Andaz Singapore, Grand Hyatt Singapore
Julian Chow

Julian Chow

Head of Digital Marketing

Archetype Singapore
Piyush Nagar

Piyush Nagar

Head of Customer Marketing and Commercial Strategy, SEA&P

Bayer
Kshmendra Narain Wahal

Kshmendra Narain Wahal

Director Marketing, APAC

Belden Singapore

Lennard	Kwek

Lennard Kwek

Head of Brand Marketing & Communications

Bridgestone Asia Pacific

Thuymi Do

Thuymi Do

Head of Digital & PR

Campari Group

Aakash Kumar

Aakash Kumar

Regional Head of Performance Marketing

Carro

Harikumar Rajasekharan

Harikumar Rajasekharan

APAC Head of Digital Communications & Social Media

Deutsche Bank

Heshan Kirindagamage

Heshan Kirindagamage

Associate Director

Digital Content
Mayank	Singh

Mayank Singh

Chief Digital officer & Vice President - Marketing, Digital Business and Technology

Domino’s Pizza Indonesia

Jonathan Ha

Jonathan Ha

Head of Digital & Integrated Solutions

Edelman Singapore

Judy Tay

Judy Tay

Head of Content

First Page Digital

Claire Chong

Claire Chong

Vice President, Growth & Development

George P. Johnson
Saurabh Patel

Saurabh Patel

Group Head of Marketing

IHH Healthcare

Yingting (YT) Low

Yingting (YT) Low

Content Director

Iris Singapore

Joshua Chong

Joshua Chong

Associate Director, Visual Communications (Kingsmen Research & Design – KR&D)

Kingsmen Experience
Wendy Wang

Wendy Wang

Head of Influencer Marketing APAC

Media Monks
Nazia Hayat

Nazia Hayat

Associate Director, Digital

MSD Asia Pacific
Pocholo	Ballesteros

Pocholo Ballesteros

Marketing Director

Mundipharma Consumer Healthcare
Jon Tan

Jon Tan

Senior Vice President, Head of Brand, Digital Marketing and Communication

OrangeTee & Tie
Andy Teoh

Andy Teoh

Executive Director, APJ Marketing and Commercial Operations

Organon

Patricia	Patty

Patricia Patty

Marketing Director

Oriflame Cosmetics

Mark Ong

Mark Ong

Corporate Marketing Director

Phoenix Contact (SEA)

Samsu Suryati Osman

Samsu Suryati Osman

Head, Integrated Marketing Comms (IMC)

PLUS Malaysia

Aashay Shah

Aashay Shah

Brand Marketing & Media Director

Procter & Gamble

Philip Fenton

Philip Fenton

Head of Digital

RGE

Harish Nambiar

Harish Nambiar

Associate Director, Marketing Communications

Singtel Singapore

Jasslyn Ye

Jasslyn Ye

Senior Director of Growth SEA

Smadex

Melanie Lindquist

Melanie Lindquist

Managing Director (Asia Pacific)

Talon OOH

Shirley New

Shirley New

Senior Director, Marketing

Taylor's University

Neha Bhasin

Neha Bhasin

Regional Director of Brand and Communications

ZALORA

HIGHLIGHTS

FROM THE HASHTAG ASIA AWARDS 2023

BRAND HIGHLIGHTS

FROM THE INAUGRUAL HASHTAG ASIA AWARDS