Hashtag Asia 2025 | Hashtag Asia

#HashtagAwards

CELEBRATING ASIA’S BEST SOCIAL MEDIA CAMPAIGNS FOR THE FOURTH YEAR

Get ready for the grand return of the Hashtag Asia Awards! This is your chance to celebrate the pinnacle of social media prowess across Asia and Oceania.

We’re on a mission to spotlight the very best in social media, starting right here in Asia. The stage is set, the spotlight’s ready, and it’s your time to shine!

With a fresh look and 40 revamped categories, Hashtag Asia 2025 is bigger and better than ever. We’re excited to uncover and honour the most outstanding campaigns, agencies, platforms, and content creators across the social media universe.

You have until the 5 March 2025 to ignite your entry into the social media hall of fame.

Submit your masterpieces, your game-changers, and your stories of success today!

Good luck!

What’s new in 2025?

Best Social Media Campaign for a Specific Audience

Best Use of AI

Best Use of Tribal Marketing

Why Enter?

MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.

By entering the Hashtag Asia Awards 2025 you can:

Increase credibility and gain industry-wide recognition for your campaigns, teams and company

Showcase your best work, achievements and innovations to our independent, senior brand-side judges and potential future clients

Receive extensive coverage across MARKETING-INTERACTIVE’s media platforms (web, newsletters, social media) pre and post event

Promote your award-winning campaigns to your followers and consumer base

Raise your profile to help attract new business

Remind the industry, current clients, and customers that you are still swinging with the best

Celebrate your business’ success with your entire company and project teams

Boost team morale, motivation and reward outstanding work

Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Your entry will be judged fairly and objectively, irrespective of budget, scale or resource. Each entry will be judged within its own context and on its own merits giving an even playing field to large and small companies and campaigns alike. Judges will not be assigned entries that present a clear conflict of interest. This includes entries submitted by their own organisation or agency, as well as submissions by direct competitors.

Entries will close on 5 March 2025 so start your entries today.

SPONSORS & PARTNERS

For sponsorship opportunities, please email us: partnerships@marketing-interactive.com
Thank you to our past sponsors

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Official Beer Partners

Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

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Context

Judges will be looking for:

Describe the problem or challenge the brand faced, competitor landscape, goals, target audience, and context of the challenge.
Elaborate on the strategy you were using before and what drove you to do things differently.

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Strategy

Judges will be looking for:

Detail the plan devised to address your challenge, elaborate on the key considerations for choosing this over other platforms – timeline, budget, creative and media considerations, etc.

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Activity

Judges will be looking for:

Describe how the strategy was executed and communicated to its audience and the rationale behind the chosen dissemination platforms

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Response

Judges will be looking for:

Provide measurable metrics on the success of your programme in relation to the goals you wanted to achieve – for example, financial improvements/ customer satisfaction improvements/ engagement levels/ membership levels/ interaction and response levels