Hashtag Asia

Gala Dinner: 3 May 2024
Venue: InterContinental® Singapore
Address: 80 Middle Road, Singapore 188966
Dress Code: Beaded Elegance – A Night of Dazzling Ensembles*
*Ladies are encouraged to don stunning gowns adorned with beadwork or opt for a look of elegance with beaded and bejeweled accessories for a touch of glamour. The gentlemen can elevate their attire with tailored suits featuring subtle beaded accents or accessories with beaded cufflinks and lapel pins, embodying sophistication and confidence as they leave a lasting impression at the gala.

ELEVATING ASIA’S SOCIAL MEDIA EXCELLENCE

Get ready for the grand return of the Hashtag Asia Awards in 2024, your passport to celebrating the pinnacle of social media brilliance across the Asian landscape, including Australia and New Zealand.

The mission is simple: to spotlight the finest work in the world of social media, starting with Asia. The stage is set, the spotlight’s ready, and it’s your time to shine!

With a fresh look and revamped categories, Hashtag Asia 2024 is more thrilling than ever. We’re ready to uncover and honour the most outstanding campaigns, agencies, platforms and content creators across the social media universe.

This year, we’ve added a slew of exciting new categories to set your creative genius soaring.

This year, we’re bringing you 42 enterable categories, featuring an array of campaigns, platforms, and innovations that continue to shape the social media landscape. From crisis management to customer service, education to innovation, along with 4 dedicated influencer categories, we’ve got it all covered.

Good luck!

What’s new in 2024?

Best

Social Media Crisis Management
Social Media Customer Service
Social Media Education or Awareness Campaign
Social Media Engagement Strategy
Social Media Innovation
Social Media Use of Emerging Technologies
Use of Interactive Elements in a Social Media Campaign
Use of Storytelling in a Social Media Campaign
Video in a Social Media Campaign
Viral Social Media Campaign
Social Media Platform Support

New Influencer Categories

Best Campaign by a Nano Influencer

Best Campaign by a Micro Influencer

Best Campaign by a Macro Influencer

Best Campaign by a Mega Influencer

SPONSORS & PARTNERS

For sponsorship opportunities, please email us: partnerships@marketing-interactive.com
Thank you to our past sponsors

Check more

Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

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Context

Judges will be looking for:

Describe the problem or challenge the brand faced, competitor landscape, goals, target audience, and context of the challenge.
Elaborate on the strategy you were using before and what drove you to do things differently.

%

Strategy

Judges will be looking for:

Detail the plan devised to address your challenge, elaborate on the key considerations for choosing this over other platforms – timeline, budget, creative and media considerations, etc.
Which channel/s were used and why?
Outline the approach and why it was used

%

Activity

Judges will be looking for:

Describe how the strategy was executed and communicated to its audience and the rationale behind the chosen dissemination platforms

%

Response

Judges will be looking for:

Provide measurable metrics on the success of your programme in relation to the goals you wanted to achieve – for example, financial improvements/ customer satisfaction improvements/ engagement levels/ membership levels/ interaction and response levels

2023 Finalists

PAST

WINNERS & FINALISTS

2023

WINNERS

FINALISTS

2022

WINNERS

FINALISTS

PANEL OF JUDGES

Our expert judging panel will be announced soon. Please check back for regular updates!
If you’re interested in joining the judging panel of senior digital and social media marketing professionals, please contact:

Nadira Putri
Regional Producer – Awards and Custom Events
Email: nadirap@marketing-interactive.com