#SparkAwards

THE SPARK AWARDS 2024 Key Dates

Spark Awards return with its 11th year!

SPARKLE AND SHINE: IGNITING BRILLIANCE IN THE MEDIA LANDSCAPE

Celebrating its 11th year, the Spark Awards returns to Hong Kong to recognise and honour those who dare to flash their creativity, innovation, and imagination to ignite a storm of brilliance in the media industry.

It aims to celebrate the top media owners and their innovation across the fields of content, client engagement, research, events, new media, and programming initiatives, spanning Hong Kong’s entire media industry.

Whether you are a seasoned industry professional, aspiring new media, or simply a passionate media owner, these awards are your gateway to a world of inspiration, creativity, and boundless possibilities.

Join us as we celebrate the best of the best, honour their achievements, and display their brilliance that fuels the incredible world of media and entertainment.

Judged by an independent panel of senior client-side communications experts, the Spark Awards brings together the top media owners and professionals to applaud the region’s finest!

31

This year, to reflect the ever-changing media industry, we have reformed and refreshed the categories, and are proud to introduce 31 categories under two distinct areas – “Media Campaign” , recognising the best works a media owner has created; and the “Talent” category, aimed to merit the best-performing Media Team of the Year by focusing on its influence on media owners.

The best performer across all categories under each area will earn the coveted title of “Media Campaign of the Year” and “Media of the Year”.

Here is your chance to elevate yourself to where brilliance shines, stories come alive, and the magic of the media unfolds before your eyes.

We wish all entrants the very best of luck with their submissions!

What’s new in 2024?

Best Media CampaignCorporate Social Responsibility

Best Media CampaignOmnichannel

Best Media CampaignPublic Awareness

Best Storytelling Campaign

MediaTeam of the Year

Why Enter?

MARKETING-INTERACTIVE prides itself on developing its events to deliver the best possible opportunities to those who take part.

By entering The Spark Awards you can be part of the industry’s best media experts, and you can have the chance to:

Showcase your best work, achievements and innovations to our independent, expert, client-side judges and potential future clients

Increase credibility and gain industry-wide recognition as an award-winning media

Receive extensive coverage across MARKETING-INTERACTIVE and social media, before and after the event

Raise your profile to help attract new business

Celebrate your successes across your company and project teams

Boost team morale and reward outstanding work

It’s your year to shine! Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Get started

Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

MEDIA CAMPAIGN CATEGORIES

Challenge

%

Describe the market challenges you were operating in, for example, competitive landscape, and how you overcame those challenges. Any key statistics which help illustrate the scale of the challenge.

Strategy

%

Description of the campaign/work/project. The core insight or idea the work was built on and an outline of your creative and media strategy. How were these developed to be both distinctive and powerful.

Execution

%

An overview of how your media thinking was implemented. The different tactics/elements used within the campaign/project and their respective roles.

Results

%

What was the outcome? How did it deliver to your challenge? Supply any clear evidence/metrics demonstrating the performance.

TALENT CATEGORY

Team profile

%

An outline of the company’s position in the industry, along with resources and budgets involved. Illustrate the team dynamics or partner relationship in detail. Outline the key roles and responsibilities and years of experience.

Work

%

Elaborate how you have developed your campaigns over the judging period. What makes this significant and unique? The information judges will be examining for is key campaigns and selected case studies.

Performance

%

Outline how the team or partner went above and beyond expectations and deserves recognition for their achievements. Relevant evidence of the team’s/partner’s performance to prove and justify success in the judging year.

Vision

%

Illustrate how your team has been communicating your company’s perspectives and objectives. What makes this significant and unique? The information judges will be looking out for is industry contribution.