#SparkAwards

THE SPARK AWARDS 2022 Key Dates

APPLAUD THE REGION’S FINEST MEDIA

Make a name for your media in the industry

MARKETING-INTERACTIVE is proudly bringing back to its ninth edition of the highly anticipated Spark Awards 2022, which celebrates the top media companies and their innovation across the fields of content, client engagement, research, events, new media and programming initiatives spanning Hong Kong’s entire media industry.

If you are passionate about contributing directly to improving best practices within the media industry and treasuring the opinions of your peers, this is the definite awards programme you cannot afford to miss. Judged by an independent panel of senior client-side communications experts, Spark Awards will bring together top media owners and professionals to applaud the region’s finest!

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This year, to reflect the ever-changing in the media industry, we have reformed and refreshed the categories, and we proudly introduce 34 refreshed categories within 2 distinct areas – “Media Campaign” categories recognise the best works a media owner created whereas “Media Owner” categories aimed to merit the region’s top media owner by focusing on their overall performance. The best performer across all categories under each area will earn the coveted title of “Media Campaign of the Year” and “Media of the Year” respectively.

You can enter as many as you can, so don’t miss the chance to make a name for yourself in the industry.

We wish all entrants the very best of luck with their submissions!

What’s new in 2022?

Best Use of Live Streaming

Best Broadcast Media

Best Informative Media

Best Innovative Media

Best Interactive Media

Best OOH Media

Best Programmatic DOOH Media

Best Start-Up Media

Why Enter?

MARKETING-INTERACTIVE prides itself on developing its events to deliver the best possible opportunities to those who take part.

By entering the Spark Awards 2022 you can be part of the industry’s best media experts, and you can have the chance to:

Showcase your best work, achievements and innovations to our independent, expert, client-side judges and potential future clients

Increase credibility and gain industry-wide recognition as an award-winning media

Receive extensive coverage across MARKETING-INTERACTIVE and social media, before and after the event

Raise your profile to help attract new business

Celebrate your successes across your company and project teams

Boost team morale and reward outstanding work

Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Get started

Judging Criteria

Your entry will be evaluated on the following four key areas:

MEDIA CAMPAIGN CATEGORIES

Challenge

%

Describe the market challenges you were operating in, for example, competitive landscape, and how you overcame those challenges. Any key statistics which help illustrate the scale of the challenge.

Strategy

%

Description of the campaign/work/project. The core insight or idea the work was built on and an outline of your creative and media strategy. How were these developed to be both distinctive and powerful.

Execution

%

An overview of how your media thinking was implemented. The different tactics/elements used within the campaign/project and their respective roles.

Results

%

What was the outcome? How did it deliver to your challenge? Supply any clear evidence/metrics demonstrating the performance.

MEDIA OWNER CATEGORIES

Company Profile & Leadership

%

A brief introduction of your media, including the market you are operating in, key roles and responsibilities of your people and leaders, years of experience, etc.

Demonstrate how effective the leaders lead the company in terms of operations, business growth, and reputation.

Product

%

Detail your products/works developed over the awards period. Outline the strategic thinking of the works. Explain the creative ideas and innovation behind your works. How they stand out from others in the industry and what makes them significant and unique.

Performance

%

Outline the performance of your media over the awards period and how your media went above and beyond expectations and deserves recognition for the achievements. Consider the measurable metrics/statistics on the success of your strategies in relation to the initial objectives/KPI which are relevant to the category you are entering.

Perspective

%

Explain how you’ve communicated your company’s perspectives and points of view including industry contribution and thought-leadership. Demonstrate your most important achievements within the judging periods.