THE SPARK AWARDS 2022 Key Dates
APPLAUD THE REGION’S FINEST MEDIA
Make a name for your media in the industry
MARKETING-INTERACTIVE is proudly bringing back to its ninth edition of the highly anticipated Spark Awards 2022, which celebrates the top media companies and their innovation across the fields of content, client engagement, research, events, new media and programming initiatives spanning Hong Kong’s entire media industry.
If you are passionate about contributing directly to improving best practices within the media industry and treasuring the opinions of your peers, this is the definite awards programme you cannot afford to miss. Judged by an independent panel of senior client-side communications experts, Spark Awards will bring together top media owners and professionals to applaud the region’s finest!
This year, to reflect the ever-changing in the media industry, we have reformed and refreshed the categories, and we proudly introduce 34 refreshed categories within 2 distinct areas – “Media Campaign” categories recognise the best works a media owner created whereas “Media Owner” categories aimed to merit the region’s top media owner by focusing on their overall performance. The best performer across all categories under each area will earn the coveted title of “Media Campaign of the Year” and “Media of the Year” respectively.
You can enter as many as you can, so don’t miss the chance to make a name for yourself in the industry.
We wish all entrants the very best of luck with their submissions!
What’s new in 2022?
Best Use of Live Streaming
Best Broadcast Media
Best Informative Media
Best Innovative Media
Best Interactive Media
Best OOH Media
Best Programmatic DOOH Media
Best Start-Up Media
MARKETING-INTERACTIVE prides itself on developing its events to deliver the best possible opportunities to those who take part.
By entering the Spark Awards 2022 you can be part of the industry’s best media experts, and you can have the chance to:
Showcase your best work, achievements and innovations to our independent, expert, client-side judges and potential future clients
Increase credibility and gain industry-wide recognition as an award-winning media
Receive extensive coverage across MARKETING-INTERACTIVE and social media, before and after the event
Raise your profile to help attract new business
Celebrate your successes across your company and project teams
Boost team morale and reward outstanding work
Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!
Your entry will be evaluated on the following four key areas:
MEDIA CAMPAIGN CATEGORIES
Describe the market challenges you were operating in, for example, competitive landscape, and how you overcame those challenges. Any key statistics which help illustrate the scale of the challenge.
An overview of how your media thinking was implemented. The different tactics/elements used within the campaign/project and their respective roles.
MEDIA OWNER CATEGORIES
Company Profile & Leadership
A brief introduction of your media, including the market you are operating in, key roles and responsibilities of your people and leaders, years of experience, etc.
Demonstrate how effective the leaders lead the company in terms of operations, business growth, and reputation.
Outline the performance of your media over the awards period and how your media went above and beyond expectations and deserves recognition for the achievements. Consider the measurable metrics/statistics on the success of your strategies in relation to the initial objectives/KPI which are relevant to the category you are entering.
Explain how you’ve communicated your company’s perspectives and points of view including industry contribution and thought-leadership. Demonstrate your most important achievements within the judging periods.
Panel of Judges
Our expert judging panel will be announced soon. Keep an eye on our page for all updates on the judging panel.
If you interested in joining the judging panel, please contact Selina Kwok at +852 2695 6606 or firstname.lastname@example.org.