#MOBEXAWARDS

Mob-Ex Awards Key Dates

RAISING MOBILE-MARKETING STANDARDS FOR 13th YEARS

13 YEARS OF CELEBRATING MOBILE MARKETING VISIONARIES

SETTING NEW BENCHMARKS, RIGHT AT YOUR FINGERTIPS

For over a decade, the Mob-Ex Awards have celebrated the boldest, most innovative brands and agencies that harness the power of mobile to captivate and connect with audiences across Asia and Oceania.

From trailblazing campaigns to forward-thinking strategies, Mob-Ex 2025 celebrates the visionaries who are redefining the mobile marketing landscape. As the industry continues to evolve at a rapid pace, we recognise the brands and agencies pushing boundaries, sparking innovation, and driving meaningful engagement across the mobile ecosystem. This year, with 43 diverse categories honouring creativity, impact, and effectiveness, we are proud to introduce exciting new additions that reflect the dynamic shifts in mobile marketing, including:

Best Campaign
Sustainability-Focused

Best Mobile
Gamification Campaign

Best Use
of Mobile for Social Impact

The Mob-Ex Awards are judged by an independent panel of client-side marketing experts and mobile innovators, ensuring every entry is fairly evaluated for its creativity, impact, and effectiveness. This is your opportunity to step into the spotlight and compete for the esteemed titles.

Submit your entries by 6 June 2025 and showcase your mobile marketing mastery.

We wish all entrants the very best of luck with their submissions!

Why Enter?

Honouring and awarding mobile excellence.

Since its inception in 2013, The Mob-Ex Awards has grown considerably but remains focused on its original mission: to reward leading organisations that have pushed their limits and achieved success on mobile platforms, through sound and innovative mobile marketing strategies.

Showcase your work to our Jury.

An expert panel of industry leaders and senior marketers will determine the finalists and winners of the Mob-Ex Awards 2025. The winners of the Mob-Ex Awards 2025 represent the very best in the industry and will be featured across MARKETING-INTERACTIVE’s platforms.

Who should enter?

Entries are open to any active, launched or updated marketing initiatives, campaigns or projects that were conducted between January 2024 to February 2025 in Asia and Oceania.

Recognising your team’s effort!

Finalists and winners will be celebrated at a grand gala on 18 July 2025. Watch this space for updates, and we wish all entrants the very best of luck with their submissions!

Entries will close on 6 June 2025 so make your start today!

Get started

Panel of Judges

Our jury of senior, client-side marketers will be announced soon. Please check back for regular updates!

If you’re interested in joining the judging panel of industry experts and senior marketers, please contact Pang Sha Nee on shanee@marketing-interactive.com or +65 6423 0329 (Ext 219).