Mob-ex Awards 2021



Entry Submission Deadline: 20 August 2021

More Apt than Ever

Mobile marketing was already a crucial component for most campaigns, but the year of the pandemic only accelerated mobile’s importance. With record growth, adoption, and consumption rates globally, mobile presented itself as one of the go-to mediums for brands to reach and engage with their target audiences.

This reality makes Mob-Ex, the region’s top mobile marketing awards programme, a more important benchmark than ever. Returning for its ninth year, Mob-Ex will reward the most innovative and forward thinking mobile marketers in the marketing industry across the South Asia, Southeast Asia and ANZ regions.

Judged by an independent panel comprised of senior, client-side marketers and mobile experts who have vast experience in the mobile platform, marketers have the chance to compete across 38 categories for a shot at the coveted Best in Show titles (for Agencies and Brands respectively)

Entries Deadline

20 August 2021

Winners Announced

20 October 2021


New Categories for a New Era:

  • Best Awareness Campaign
  • Best COVID-19 Response
  • Best Mobile Payments Integration
  • Best Use of In-App Advertising
  • Best Use of Video
  • eCommerce & Retail
  • Best Campaign Pivot
  • Best Direct to Consumer Campaign
  • Best Use of Display Advertising
  • Best Use of Promotions
  • B2B
  • Healthcare & Pharma

Don’t miss your chance to set the benchmark for outstanding merit in building successful mobile marketing campaigns.

You have until Friday 20 August 2021 to complete and submit your entries.

We wish all entrants the very best of luck with their submissions!

Why Enter?

  1. Honoring and awarding mobile excellence.
    Since its inception in 2013, The Mob-Ex Awards has grown considerably but remains focused on its original mission: to reward leading organisations that have pushed their limits and achieved success on mobile platforms, through sound and innovative mobile marketing strategies.
  2. Showcase your work to judges.
    An expert panel of industry leaders and senior marketers will judge the finalists and winners of the Mob-Ex Awards 2021. The winners of the Mob-Ex Awards 2021 represent the very best in the industry and will featured across MARKETING-INTERACTIVE’s platforms.
  3. Who should enter?
    Entries are open to any active, launched or updated marketing initiatives, campaigns or projects that were conducted between 1 January 2020 to 31 June 2021 in South Asia, Southeast Asia and ANZ.
  4. Recognising your team’s effort!
    Finalists and winners will be celebrated on 16 September 2021, with the exact format pending current safe distancing guidelines closer to the date. Watch this space for updates, and we wish all entrants the very best of luck with their submissions!

Entries will close on Friday 20 August 2021 so make a start today!


Our jury of senior, client-side marketers will be announced soon. For judging opportunities, please contact Shan Nee at


2020 Judges

Kelvin Hong

Kelvin Hong

Director of Marketing and Communications

A&W Restaurants

Jatemerin Jatelaveechote

Jatemerin Jatelaveechote

Senior Vice President – Digital Marketing, Design & Activation

Allianz Ayudhya Assurance 

Patt Nitikarn

Patt Nitikarn

Chief Marketing Officer

Ash Asia International 

Tang Siew Wai

Tang Siew Wai

Country Head (Malaysia)


Danny Chin

Danny Chin

Group Chief Marketing Officer


Chrissy Dalusong

Chrissy Dalusong

Head of Digital and Integrated Marketing Communications

Danone – Universal Robina Beverages (Philippines)

Indra Abdurahman

Indra Abdurahman

VP - Credit Card Business Development Manager, Consumer Banking Group


Geetha Iyer

Geetha Iyer

GM - Digital Products & New Media, Marketing


Amanda Millman

Amanda Millman

Marketing Director


Andrew Tan

Andrew Tan

Assistant Director, Customer & Marketing (Food Services Business)

FairPrice Group

Jackson Sim

Jackson Sim

Corporate Director of Digital Marketing

General Hotel Management 

Subhadeep Dasgupta

Subhadeep Dasgupta

Head of Consumer Engagement & CRM [Digital, mobile, New Media]

Godfrey Phillips India


Mob-Ex is the go-to platform for all things related to mobile marketing excellence. It is the perfect locale for building and nurturing meaningful relationships with brands who are looking to push the boundaries in the mobile marketing space.

Sponsoring Mob-Ex offers an exclusive opportunity to co-brand with MARKETING-INTERACTIVE and to showcase your company to senior marketers and agencies to build the awareness of your brand and business solutions to decision makers

For sponsorship opportunities, please contact:

Put your brand in the spotlight

Put your brand in the spotlight

Through our integrated marketing campaign, you can gain extensive exposure and associate yourself with an event that your audience views positively.

Quality connections

Connect with over 300 top marketing and agency decision makers.

Transform leads into customers

More exposure means more interest. More interest means more leads!

Position yourself as an industry leader

Showcase your innovative technologies and expert services directly to decision-makers, across the industry.

Highlights from 2020

Photos from previous years

The Mob-Ex Awards 2020: Articles from MARKETING

DBS Bank reclaims the Best in Show title at Mob-Ex Awards 2020

#MobexAwards highlight: BK Indonesia lands whopper sized success through PUBG collab

WINK+ innovates from home during circuit breaker

giga! looks to impress data hungry contract free customers

LA MER brings luxury online amidst pandemic

How ZALORA build up the hype around its Kids category launch

Dash zooms in on 3 key areas to keep up with customer demands

giga! urges consumers to #ditchyourex and gains subscriber love

Yale infuses AR tech to lock in customer experience

How Bayer gave a boost to the Malaysia’s Malay community amidst Ramadan

How Redoxon tapped food delivery to drive penetration among Malays

How HSBC tapped on mobile to grow its personal loan audience base

How WeTix enticed movie-goers with a one-stop shop for tickets

Hybrid:H is preparing employees for the digital age

How HSBC SG’s Rugby Sevens kicked its way into consumers’ hearts

‘Huat’ Manulife did to turn its agents into ambassadors

How ADA is gearing up to further push digital agendas

Let’s Get It Started

Ready to be recognised as the best in the industry?