Agency of the Year Singapore 2022

#MOBEXAWARDS TURNS 10!

#MOBEXAWARDS

Date: 26 August 2022

Gala Dinner (Venue): Shangri-La Singapore (22 Orange Grove Rd, Singapore 258350)

Dress Code: Mob-Expressive (semi-formal/formal with a splash of colour)

CELEBRATING MOBILE EXCELLENCE IN A MOBILE-FIRST WORLD

Mobile marketing was already a must-have for any successful digital strategy, but the impact of the pandemic only accelerated its importance. With record growth, adoption, and consumption rates globally, mobile presents itself as one of the go-to mediums for brands to reach and engage with their target audiences.

Now the industry’s benchmarking resource for a decade, Mob-Ex is proud to be the trusted programme for brands and agencies to see where their mobile-related campaigns stand in the region. Returning for its tenth year, Mob-Ex will reward the most innovative and forward thinking mobile marketers in the marketing industry across Asia and ANZ regions.

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Judged by an independent panel comprised of senior, client-side marketers and mobile experts who have vast experience in the mobile platform, marketers have the chance to compete across 38 categories for a shot at the coveted Best in Show titles (for Agencies/Solution Providers and Brands respectively).

New Categories in 2022

BEST APP INSTALL CAMPAIGN 

BEST USE OF MOBILE HEALTH & WELLNESS  

Don’t miss your chance to set the benchmark for outstanding merit in building successful mobile marketing campaigns.
You have until 27 May 2022 to complete and submit your entries.
We wish all entrants the very best of luck with their submissions!

Why Enter?

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Honoring and awarding mobile excellence.

Since its inception in 2013, The Mob-Ex Awards has grown considerably but remains focused on its original mission: to reward leading organisations that have pushed their limits and achieved success on mobile platforms, through sound and innovative mobile marketing strategies.

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Showcase your work to judges.

An expert panel of industry leaders and senior marketers will judge the finalists and winners of the Mob-Ex Awards 2022. The winners of the Mob-Ex Awards 2022 represent the very best in the industry and will featured across MARKETING-INTERACTIVE’s platforms.

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Who should enter?

Entries are open to any active, launched or updated marketing initiatives, campaigns or projects that were conducted between January 2021 to April 2022 in Asia and ANZ.

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Recognising your team’s effort!

Finalists and winners will be celebrated on 19 August 2022, with the exact format pending current safe distancing guidelines closer to the date. Watch this space for updates, and we wish all entrants the very best of luck with their submissions!

Entries will close on 27 May 2022 so make your start today!

Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions)

Context / Challenge

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What were the primary objectives of the event? Who was the target audience? What key challenges did you face?

Strategy

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Provide a clear rationale of why the specific event was chosen to help address the marketing problem. Outline the creative thinking behind it and how it was developed to conceive an impactful and meaningful idea. What was the core insight and creative thinking on which you based your strategy?

Execution

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How was your strategy implemented and brought to life? Describe the experience through the eyes of the target audience. What other important factors were meaningful to the success of the initiative? What was unique? What was wild and new? What technology (if any) was leveraged?

Results

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How did the event / initiative / campaign perform? Give clear evidence / metrics demonstrating its performance. Provide a case study for why it solved the marketing problem you faced and a clear rationale as to why you believe this qualified for a Mob-Ex Awards.

Judges

Sarah Lim

Sarah Lim

Marketing Director, APAC

ADM Asia Pacific

Nicolas ROUX

Nicolas ROUX

Senior Marketing Director EMEA & APAC

Ansell Industrial Division

William Tsing

William Tsing

Marketing Director

Café de Coral

Kim Tan

Kim Tan

Head of Marketing and Country Communications

Continental Group (Malaysia and the Philippines)

Intan Nurmala Ekowati

Intan Nurmala Ekowati

Head of Marketing

Delisari Nusantara

Minjoo Lee

Minjoo Lee

Head of Marketing

Deliveroo Singapore

Elman Lee

Elman Lee

Marketing Director, North Asia Food & Convenience and Company Communications

DFI Retail Group

Gavin Lai

Gavin Lai

VP, Brand & Marketing

FWD Group

Navin Rajaratnam

Navin Rajaratnam

Group Head, Marketing, Branding and PR

GVE Group

Angela Yeung

Angela Yeung

Chief Customer and Marketing Officer

Heng An Standard Life (Asia) 
Vallois Choi

Vallois Choi

Director of Marketing

Hotel ICON

Jessica Yeung

Jessica Yeung

Head of Marketing & E-commerce

Hung's Food Group

Stanton Ambrose

Stanton Ambrose

Marketing Head

JACK&JONES

Marcus Yong

Marcus Yong

Vice President of Global Marketing, Strategy and Planning

Klook

Schrene Goh

Schrene Goh

Chief Marketing Officer

Lazada

Vera Kumalawati Soeswanto

Vera Kumalawati Soeswanto

Head of Integrated Marketing Communications

Lexus Indonesia

Patricia Cheung

Patricia Cheung

Senior Director- Brands & Destination Marketing, Asia Pacific

Marriott International 
Jessica Setiawan

Jessica Setiawan

Marketing Director

Multi Bintang Indonesia (Part of the HEINEKEN company) 

Vikas Iyer

Vikas Iyer

Marketing Head – More Hypermarkets

More Retail

Citra Wikastri

Citra Wikastri

Head, Digital Marcom Strategy

PermataBank

Eric Lam

Eric Lam

Head of Marketing

Pret a Manger

James Gannaban

James Gannaban

Director of Marketing & Communications

Pirata Group

Manish Mahendra

Manish Mahendra

Head Marketing

Prudential Myanmar Life Insurance
Philip Chau

Philip Chau

Vice President, Head of Marketing

Regal Hotels International

Apsara Herman

Apsara Herman

Marketing Director

Saint-Gobain Indonesia

Juliana Chua

Juliana Chua

Head of Marketing

Sonno

Aruna Jathar

Aruna Jathar

Chief Marketing Officer

Tendercuts

Malviansyah Gautama

Malviansyah Gautama

VP – Strategic Marketing Communication Head

UOB Indonesia

Alice Au

Alice Au

Group Head of Digital Marketing

Wharf Hotels

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