Agency of the Year Singapore 2022

#MOBEXAWARDS

Mob-Ex Awards Key Dates

RAISING MOBILE-MARKETING STANDARDS FOR 11 YEARS

CELEBRATING THE BEST PALM-TO-PALM CONNECTIONS

Eleven years on, and Mob-Ex 2023 is poised to be one of the most relevant award programmes for marketers in Asia and the Oceania. High mobile penetration, limited access to traditional media in several regions, growing m-commerce capabilities, innovation and advancements in mobile technology and devices, as well as increased consumer engagement, are all compelling reasons why mobile marketing is one of the go-to mediums for brands to reach and engage with their target audiences.

Now the industry’s benchmarking resource for 11 years running, Mob-Ex is proud to be the trusted programme for brands and agencies to see where their mobile-related efforts stand in the region. Mob-Ex 2023 will reward the most innovative and forward thinking marketers utilising the mobile medium across Asia and Oceania.

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Judged by an independent panel comprised of senior, client-side marketers and mobile experts who have vast experience in the mobile platform, brands and agencies have the chance to compete across 42 categories for a shot at the coveted Mob-Ex Champion titles (for Agencies and Brands respectively).

New Categories in 2023

BEST USE OFPersonalisation

BEST USE OFReal Time Marketing

BEST Campaign News & Media

BEST Campaign Telecommunications

Don’t miss your chance to set the benchmark for outstanding merit in building successful mobile marketing campaigns.
You have until Wednesday 24 May 2023 to complete and submit your entries.
We wish all entrants the very best of luck with their submissions!

Why Enter?

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Honoring and awarding mobile excellence.

Since its inception in 2013, The Mob-Ex Awards has grown considerably but remains focused on its original mission: to reward leading organisations that have pushed their limits and achieved success on mobile platforms, through sound and innovative mobile marketing strategies.

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Showcase your work to judges.

An expert panel of industry leaders and senior marketers will determine the finalists and winners of the Mob-Ex Awards 2023. The winners of the Mob-Ex Awards 2023 represent the very best in the industry and will featured across MARKETING-INTERACTIVE’s platforms.

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Who should enter?

Entries are open to any active, launched or updated marketing initiatives, campaigns or projects that were conducted between January 2022 to April 2023 in Asia and ANZ.

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Recognising your team’s effort!

Finalists and winners will be celebrated on 11 August 2023, with the exact format pending current safe distancing guidelines closer to the date. Watch this space for updates, and we wish all entrants the very best of luck with their submissions!

Entries will close on 17 May 2023 so make your start today!

Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions)

Context / Challenge

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What were the primary objectives of the event? Who was the target audience? What key challenges did you face?

Strategy

%

Provide a clear rationale of why the specific event was chosen to help address the marketing problem. Outline the creative thinking behind it and how it was developed to conceive an impactful and meaningful idea. What was the core insight and creative thinking on which you based your strategy?

Execution

%

How was your strategy implemented and brought to life? Describe the experience through the eyes of the target audience. What other important factors were meaningful to the success of the initiative? What was unique? What was wild and new? What technology (if any) was leveraged?

Results

%

How did the event / initiative / campaign perform? Give clear evidence / metrics demonstrating its performance. Provide a case study for why it solved the marketing problem you faced and a clear rationale as to why you believe this qualified for a Mob-Ex Awards.

Judges

Venilia Yap

Venilia Yap

Marketing Director

6IXTY8IGHT
Mick Mattotti

Mick Mattotti

Former Chief Marketing Officer

AirAsia Superapp
Therese	Castrojas-Galang

Therese Castrojas-Galang

Chief Marketing Officer

Airspeed Group
Iftekhar	Mallick

Iftekhar Mallick

Head of Marketing, Malaysia & Asia Pacific

Bata Group
Alvin Tham

Alvin Tham

Director, Marketing and Operations Planning

Busy Bees Asia

Ravi Shankar

Ravi Shankar

Chief Marketing Officer

CARSOME Group

Ann Jie Tee

Ann Jie Tee

Marketing Director, Estée Laude

ELC Japan K.K

Patricia	Chin

Patricia Chin

Marketing Director, Asia

Entertainment One / Hasbro

Anna Znamenskaya

Anna Znamenskaya

Chief Marketing Officer

foodpanda
Lyn	Villafuerte

Lyn Villafuerte

Marketing Director

Haier Philippines
Alex Rodrigues

Alex Rodrigues

Senior Marketing Director Asia-Pacific

Hilton

Sharon Tan

Sharon Tan

Head of Digital Commerce, SEA

Kellogg Company

Dian Gemiano

Dian Gemiano

Chief Marketing Officer

KG Media
Kenny Kwanto

Kenny Kwanto

Chief Marketing Officer

Lion Parcel
Hemanth K Jayaraman

Hemanth K Jayaraman

Head of Marketing – Loyalty & Travel Solutions

Malaysia Airlines (Malaysia Aviation Group)
Erwin Suyanto

Erwin Suyanto

Marketing Director

Mandaya Hospital Group
Tommy	Foo

Tommy Foo

Senior Director, APAC Head of Marketing

Menlo Security Inc.
Franklin	Law

Franklin Law

Marketing Director

Ocean Park Hong Kong
Dylan Yu

Dylan Yu

Head of Marketing

OPPO Singapore
Cinn Tan

Cinn Tan

Chief Commercial & Marketing Officer

Pan Pacific Hotels Group

Nesya Lestari

Nesya Lestari

Head of ATL Marketing - POCARI SWEAT

PT. Amerta Indah Otsuka
Jenny Tang

Jenny Tang

Head, Digital Marketing, Office of Corporate Communications & Marketing

Singapore Management University

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