mobez

#MOBEXAWARDS

Gala Dinner: 18 July 2024
Venue: Shangri-La Singapore
Address: 22 Orange Grove Rd, Singapore 258350
Dress Code: Sapphire Starlight*
*Embrace the allure of deep blue hues and shimmering silver tones for a sophisticated awards gala. Encourage guests to dress in formal attire featuring shades of blue, such as navy, royal blue, or cobalt, paired with accents of silver. Women can opt for elegant blue evening gowns adorned with silver sequins or metallic detailing, while men can don sharp navy suits accessorized with silver ties, pocket squares, or cufflinks, exuding refined elegance under the starlit ambiance of the gala.

RAISING MOBILE-MARKETING STANDARDS FOR 12 YEARS

CELEBRATING ASIA’S BEST HAND-HELD MOMENTS

Twelve years on, and Mob-Ex 2024 continues to be one of the most relevant award programmes for marketers in Asia and the Oceania regions. High mobile penetration, limited access to traditional media in several regions, growing m-commerce capabilities, innovation and advancements in mobile technology and devices, as well as increased consumer engagement, are all compelling reasons why mobile marketing is one of the go-to mediums for brands to reach and engage with their target audiences.

Now the industry’s benchmarking resource for 12 years running, Mob-Ex is proud to be the trusted programme for brands and agencies to see where their mobile-related efforts stand in the region. Mob-Ex 2024 will reward the most innovative and forward thinking marketers utilising the mobile medium across Asia and Oceania.

40

Judged by an independent panel comprised of senior, client-side marketers and mobile experts who have vast experience in the mobile platform, brands and agencies have the chance to compete across 40 categories for a shot at the coveted Best in Show titles (for Agencies and Brands respectively).

New Categories in 2024

BEST MOBILEStorytelling Campaign

BEST MOBILEViral Marketing Campaign

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Honoring and awarding mobile excellence.

Since its inception in 2013, The Mob-Ex Awards has grown considerably but remains focused on its original mission: to reward leading organisations that have pushed their limits and achieved success on mobile platforms, through sound and innovative mobile marketing strategies.

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Showcase your work to judges.

An expert panel of industry leaders and senior marketers will determine the finalists and winners of the Mob-Ex Awards 2024. The winners of the Mob-Ex Awards 2024 represent the very best in the industry and will featured across MARKETING-INTERACTIVE’s platforms.

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Who should enter?

Entries are open to any active, launched or updated marketing initiatives, campaigns or projects that were conducted between January 2023 to February 2024 in Asia and Oceania.

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Recognising your team’s effort!

Finalists and winners will be celebrated on 28 June 2024, with the exact format pending current safe distancing guidelines closer to the date. Watch this space for updates, and we wish all entrants the very best of luck with their submissions!

Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions)

Context / Challenge

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What were the primary objectives of the event? Who was the target audience? What key challenges did you face?

Strategy

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Provide a clear rationale of why the specific event was chosen to help address the marketing problem. Outline the creative thinking behind it and how it was developed to conceive an impactful and meaningful idea. What was the core insight and creative thinking on which you based your strategy?

Execution

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How was your strategy implemented and brought to life? Describe the experience through the eyes of the target audience. What other important factors were meaningful to the success of the initiative? What was unique? What was wild and new? What technology (if any) was leveraged?

Results

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How did the event / initiative / campaign perform? Give clear evidence / metrics demonstrating its performance. Provide a case study for why it solved the marketing problem you faced and a clear rationale as to why you believe this qualified for a Mob-Ex Awards.

2023 Finalists

Panel of Judges

Our jury of senior, client-side marketers will be announced soon. Please check back for regular updates!

If you’re interested in joining the judging panel of industry experts and senior marketers, please contact Nadira Putri on nadirap@marketing-interactive.com

2024 JUDGE'S PROFILE

Nicholas Goh

Nicholas Goh

Head of Digital

Abbott Nutrition Malaysia

Michelle Tucker

Michelle Tucker

Head of Digital

Astra Zeneca

Oliver Mueller

Oliver Mueller

Associate Director Digital Marketing, APAC

BIOTRONIK Asia Pacific

Colin Rua

Colin Rua

Director of Marketing APAC

Cepheid (subsidiary of Danaher)

Julie Choi

Julie Choi

Marketing VP

CJ Foods

June Goh

June Goh

Associate Marketing Director, Ostomy Care, Global Emerging Markets

Convatec Singapore

Yeti	Noviana

Yeti Noviana

Marketing Category Head

Darya - Varia Laboratoria
Ronnie Brown

Ronnie Brown

Chief Marketing & Distribution Officer

DirectAsia
Chung Ching	Ong

Chung Ching Ong

Head of Institutional Banking Product & Corporates Marketing

DBS Bank

Li Ching	Seah

Li Ching Seah

Head of Marketing Communications & People Engagement

Edmund Tie & Company (Southeast Asia)
Bipasha	Minocha

Bipasha Minocha

Group Chief Marketing Officer

EtonHouse International Education Group

Cheryl Koh

Cheryl Koh

Head of Marketing, South East Asia, Australia and New Zealand

Dolby Singapore

Sugosh Iyer

Sugosh Iyer

General Manager, Digital Marketing

Grasim Industries (Pulp & Fiber)

Abhishek Dubey

Abhishek Dubey

Head of Marketing (Senior Marketing Director), APAC Vision Care

Johnson and Johnson

Anshera	Chumchaivate

Anshera Chumchaivate

Head of Data Intelligence & Customer Insights

Krungsri Consumer

Agnes Lim

Agnes Lim

Director for Marketing Communications

Land Transport Authority

Dr. Danny Lai

Dr. Danny Lai

EVP – Marketing | Digital Business | Strategy

LAPP Asia Pacific

Caroline Wee

Caroline Wee

VP of Brand and Strategy

Loob Holding

Amiroel Shazrie Yussof

Amiroel Shazrie Yussof

Head of Loyalty

Malaysia Airlines

Denise Tan

Denise Tan

Marketing Director

MHC Asia Group

Michelle Peh

Michelle Peh

Global Chief Brand Officer and Chief Operating Officer

MindChamps PreSchool

Valerie Thill

Valerie Thill

Senior Marketing Director AMEA Snacking

Mondelēz International

Arlene Tan

Arlene Tan

Senior Associate Director, Office of University Communications

National University of Singapore (NUS)
Paundra Hanutama

Paundra Hanutama

Marketing Director

Oakwood Suites Kuningan Jakarta
Esther Tan

Esther Tan

Global Director of Marketing

Plaza Premium Group
Laveesh	Hassija

Laveesh Hassija

Head of Brand

PropertyGuru Group
Vijay Chaudhury

Vijay Chaudhury

Director of Communications & Marketing - Asia Pacific

Schaeffler
Yen Peng Ang

Yen Peng Ang

Associate Director, Marketing & Communications

Sun Life

Jessica Duarte

Jessica Duarte

Director of Product and Marketing Innovation

The LEGO Group

Viking Wong

Viking Wong

Lead, Global Data Science

TikTok
Papri Dev

Papri Dev

Vice President, APAC Communications

Tinder
Vivian Cheong

Vivian Cheong

Director - Engagement Solutions, Asia Pacific

Visa

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