Mob-Ex Awards Key Dates



Twelve years on, and Mob-Ex 2024 continues to be one of the most relevant award programmes for marketers in Asia and the Oceania regions. High mobile penetration, limited access to traditional media in several regions, growing m-commerce capabilities, innovation and advancements in mobile technology and devices, as well as increased consumer engagement, are all compelling reasons why mobile marketing is one of the go-to mediums for brands to reach and engage with their target audiences.

Now the industry’s benchmarking resource for 12 years running, Mob-Ex is proud to be the trusted programme for brands and agencies to see where their mobile-related efforts stand in the region. Mob-Ex 2024 will reward the most innovative and forward thinking marketers utilising the mobile medium across Asia and Oceania.


Judged by an independent panel comprised of senior, client-side marketers and mobile experts who have vast experience in the mobile platform, brands and agencies have the chance to compete across 41 categories for a shot at the coveted Best in Show titles (for Agencies and Brands respectively).

New Categories in 2024

BEST MOBILEStorytelling Campaign

BEST MOBILEViral Marketing Campaign

Don’t miss your chance to set the benchmark for outstanding merit in building successful mobile marketing campaigns.
You have until 12 April 2024 to complete and submit your entries.
We wish all entrants the very best of luck with their submissions!

Why Enter?

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Honoring and awarding mobile excellence.

Since its inception in 2013, The Mob-Ex Awards has grown considerably but remains focused on its original mission: to reward leading organisations that have pushed their limits and achieved success on mobile platforms, through sound and innovative mobile marketing strategies.

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Showcase your work to judges.

An expert panel of industry leaders and senior marketers will determine the finalists and winners of the Mob-Ex Awards 2024. The winners of the Mob-Ex Awards 2024 represent the very best in the industry and will featured across MARKETING-INTERACTIVE’s platforms.

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Who should enter?

Entries are open to any active, launched or updated marketing initiatives, campaigns or projects that were conducted between January 2023 to February 2024 in Asia and Oceania.

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Recognising your team’s effort!

Finalists and winners will be celebrated on 28 June 2024, with the exact format pending current safe distancing guidelines closer to the date. Watch this space for updates, and we wish all entrants the very best of luck with their submissions!

Entries will close on 12 April 2024 so make your start today!

Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions)

Context / Challenge


What were the primary objectives of the event? Who was the target audience? What key challenges did you face?



Provide a clear rationale of why the specific event was chosen to help address the marketing problem. Outline the creative thinking behind it and how it was developed to conceive an impactful and meaningful idea. What was the core insight and creative thinking on which you based your strategy?



How was your strategy implemented and brought to life? Describe the experience through the eyes of the target audience. What other important factors were meaningful to the success of the initiative? What was unique? What was wild and new? What technology (if any) was leveraged?



How did the event / initiative / campaign perform? Give clear evidence / metrics demonstrating its performance. Provide a case study for why it solved the marketing problem you faced and a clear rationale as to why you believe this qualified for a Mob-Ex Awards.

2023 Finalists

Panel of Judges

Our jury of senior, client-side marketers will be announced soon. Please check back for regular updates!

If you’re interested in joining the judging panel of industry experts and senior marketers, please contact Nadira Putri on


Julie Choi

Julie Choi

Marketing VP

CJ Foods

June Goh

June Goh

Associate Marketing Director, Ostomy Care, Global Emerging Markets

Convatec Singapore

Chung Ching	Ong

Chung Ching Ong

Head of Institutional Banking Product & Corporates Marketing

DBS Bank

Cheryl Koh

Cheryl Koh

Head of Marketing, South East Asia, Australia and New Zealand

Dolby Singapore

Valerie Thill

Valerie Thill

Senior Marketing Director AMEA Snacking

Mondelēz International

Arlene Tan

Arlene Tan

Senior Associate Director, Office of University Communications

National University of Singapore (NUS)
Esther Tan

Esther Tan

Global Director of Marketing

Plaza Premium Group
Vijay Chaudhury

Vijay Chaudhury

Director of Communications & Marketing - Asia Pacific

Yen Peng Ang

Yen Peng Ang

Associate Director, Marketing & Communications

Sun Life

Viking Wong

Viking Wong

Lead, Global Data Science