MARKETING-INTERACTIVE presents
Mob-ex Awards 2021
#MobexAwards
SEA, SA and ANZ
More Apt than Ever
Mobile marketing was already a crucial component for most campaigns, but the year of the pandemic only accelerated mobile’s importance. With record growth, adoption, and consumption rates globally, mobile presented itself as one of the go-to mediums for brands to reach and engage with their target audiences.
This reality makes Mob-Ex, the region’s top mobile marketing awards programme, a more important benchmark than ever. Returning for its ninth year, Mob-Ex will reward the most innovative and forward thinking mobile marketers in the marketing industry across the South Asia, Southeast Asia and ANZ regions.
Judged by an independent panel comprised of senior, client-side marketers and mobile experts who have vast experience in the mobile platform, marketers have the chance to compete across 38 categories for a shot at the coveted Best in Show titles (for Agencies and Brands respectively)
Entries Deadline
20 August 2021
Winners Announced
20 October 2021
New Categories for a New Era:
- Best Awareness Campaign
- Best COVID-19 Response
- Best Mobile Payments Integration
- Best Use of In-App Advertising
- Best Use of Video
- eCommerce & Retail
- Best Campaign Pivot
- Best Direct to Consumer Campaign
- Best Use of Display Advertising
- Best Use of Promotions
- B2B
- Healthcare & Pharma
Don’t miss your chance to set the benchmark for outstanding merit in building successful mobile marketing campaigns.
You have until Friday 20 August 2021 to complete and submit your entries.
We wish all entrants the very best of luck with their submissions!
Why Enter?
- Honoring and awarding mobile excellence.
Since its inception in 2013, The Mob-Ex Awards has grown considerably but remains focused on its original mission: to reward leading organisations that have pushed their limits and achieved success on mobile platforms, through sound and innovative mobile marketing strategies. - Showcase your work to judges.
An expert panel of industry leaders and senior marketers will judge the finalists and winners of the Mob-Ex Awards 2021. The winners of the Mob-Ex Awards 2021 represent the very best in the industry and will featured across MARKETING-INTERACTIVE’s platforms. - Who should enter?
Entries are open to any active, launched or updated marketing initiatives, campaigns or projects that were conducted between 1 January 2020 to 31 June 2021 in South Asia, Southeast Asia and ANZ. - Recognising your team’s effort!
Finalists and winners will be celebrated on 16 September 2021, with the exact format pending current safe distancing guidelines closer to the date. Watch this space for updates, and we wish all entrants the very best of luck with their submissions!
Entries will close on Friday 20 August 2021 so make a start today!
Judges
Our jury of senior, client-side marketers will be announced soon. For judging opportunities, please contact Shan Nee at shanee@marketing-interactive.com
2021 Judges
Mi Li
Chief Marketing Officer
Advance Intelligence Group
Nawin Singh
Digital Marketing Director
Bank of Singapore (BOS)
Irene Tay
Marketing Director
Burger King Singapore
Paul Lim
Director of Marketing Communications
Capella Singapore
Lynette Ow
Head of Marketing
Common Ground
Olivia OOI
General Manager, Sales & Marketing
Desaru Coast
Cynara Tan
Head of Marketing
Fullerton Fund Management
Roche Vandenberghe
VP, Head of Marketing
FWD Life Insurance Philippines
David Lim
VP, Marketing and Managing Director, Thailand
HappyFresh
Darren Thang
Head of Marketing
Hatcher+
Yet Pek Yeen
Head of Marketing
Hong Leong Finance
Andrew Chew
Chief Commercial Officer
James Cook University, Singapore
Parth Patel
Vice President - Marketing for Asia Pacific, Middle East, and Africa
Kerry Group (Food Ingredients)
Russell Tan
Head of Marketing & Strategy (SEA, JP, KR, Aus)
LaLiga
Wong Wai Kuan
Global Head of Marketing
Malaysia Airlines
Jihan Malik
Head of Marketing and Communications
Maserati Malaysia
Peilin Lee
Head of Marketing
Nespresso Singapore
Cedric Dias
Head – Digital Marketing
OCBC Bank
Tan Khim Lynn
Head of Digital Marketing, APAC
Sony Electronics Asia Pacific
Shirley New
Director of Marketing
Taylor’s University
Danti Yuliandari
Director of Marketing
The Apurva Kempinski Bali Resort
Ferawati Gondokusumo
Head of Marketing Communications & Corporate Branding
Tokio Marine Life Insurance Indonesia
Mikael Vaitti
Head of Digital Marketing & Strategy
Yappy Pets
WHY SPONSOR?
Mob-Ex is the go-to platform for all things related to mobile marketing excellence. It is the perfect locale for building and nurturing meaningful relationships with brands who are looking to push the boundaries in the mobile marketing space.
Sponsoring Mob-Ex offers an exclusive opportunity to co-brand with MARKETING-INTERACTIVE and to showcase your company to senior marketers and agencies to build the awareness of your brand and business solutions to decision makers
For sponsorship opportunities, please contact:
partnerships@marketing-interactive.com
Put your brand in the spotlight
Put your brand in the spotlight
Through our integrated marketing campaign, you can gain extensive exposure and associate yourself with an event that your audience views positively.
Quality connections
Connect with over 300 top marketing and agency decision makers.
Transform leads into customers
More exposure means more interest. More interest means more leads!
Position yourself as an industry leader
Showcase your innovative technologies and expert services directly to decision-makers, across the industry.
Highlights from 2020
Photos from previous years
