MARKETING magazine presents

Mob-ex Awards 2021











More Apt than Ever

Mobile marketing was already a crucial component for most campaigns, but the year of the pandemic only accelerated mobile’s importance. With record growth, adoption, and consumption rates globally, mobile presented itself as one of the go-to mediums for brands to reach and engage with their target audiences.

This reality makes Mob-Ex, the region’s top mobile marketing awards programme, a more important benchmark than ever. Returning for its ninth year, Mob-Ex will reward the most innovative and forward thinking mobile marketers in the marketing industry across the South Asia, Southeast Asia and ANZ regions.

Judged by an independent panel comprised of senior, client-side marketers and mobile experts who have vast experience in the mobile platform, marketers have the chance to compete across 38 categories for a shot at the coveted Best in Show titles (for Agencies and Brands respectively)

Entries Deadline

16 July 2021

Winners Announced

16 September 2021


Become a sponsor


Don’t miss your chance to set the benchmark for outstanding merit in building successful mobile marketing campaigns.

You have until Friday 16 July 2021 to complete and submit your entries.

We wish all entrants the very best of luck with their submissions!

New Categories for a New Era:

  • Best Awareness Campaign
  • Best COVID-19 Response
  • Best Mobile Payments Integration
  • Best Use of In-App Advertising
  • Best Use of Video
  • eCommerce & Retail
  • Best Campaign Pivot
  • Best Direct to Consumer Campaign
  • Best Use of Display Advertising
  • Best Use of Promotions
  • B2B
  • Healthcare & Pharma

Why Enter?

  1. Honoring and awarding mobile excellence.
    Since its inception in 2013, The Mob-Ex Awards has grown considerably but remains focused on its original mission: to reward leading organisations that have pushed their limits and achieved success on mobile platforms, through sound and innovative mobile marketing strategies.
  2. Showcase your work to judges.
    An expert panel of industry leaders and senior marketers will judge the finalists and winners of the Mob-Ex Awards 2021. The winners of the Mob-Ex Awards 2021 represent the very best in the industry and will featured across MARKETING-INTERACTIVE’s platforms.
  3. Who should enter?
    Entries are open to any active, launched or updated marketing initiatives, campaigns or projects that were conducted between 1 January 2020 to 31 June 2021 in South Asia, Southeast Asia and ANZ.
  4. Recognising your team’s effort!
    Finalists and winners will be celebrated on 16 September 2021, with the exact format pending current safe distancing guidelines closer to the date. Watch this space for updates, and we wish all entrants the very best of luck with their submissions!

Entries will close on Friday 16 July 2021 so make a start today!


Our jury of senior, client-side marketers will be announced soon. Please check back for regular updates!

Sponsors & Partners

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Highlights from 2020

Photos from previous years

Photos from 2019 Event

The Mob-Ex Awards 2020: Articles from MARKETING

DBS Bank reclaims the Best in Show title at Mob-Ex Awards 2020

#MobexAwards highlight: BK Indonesia lands whopper sized success through PUBG collab

WINK+ innovates from home during circuit breaker

giga! looks to impress data hungry contract free customers

LA MER brings luxury online amidst pandemic

How ZALORA build up the hype around its Kids category launch

Dash zooms in on 3 key areas to keep up with customer demands

giga! urges consumers to #ditchyourex and gains subscriber love

Yale infuses AR tech to lock in customer experience

How Bayer gave a boost to the Malaysia’s Malay community amidst Ramadan

How Redoxon tapped food delivery to drive penetration among Malays

How HSBC tapped on mobile to grow its personal loan audience base

How WeTix enticed movie-goers with a one-stop shop for tickets

Hybrid:H is preparing employees for the digital age

How HSBC SG’s Rugby Sevens kicked its way into consumers’ hearts

‘Huat’ Manulife did to turn its agents into ambassadors

How ADA is gearing up to further push digital agendas

Let’s Get It Started

Ready to be recognised as the best in the industry?