Winners
1. Best Idea – Branded Content
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Saatchi & Saatchi HSBC Hong Kong Open to Art |
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Narrow Door SHISEIDO HONG KONG SHISEIDOVERSE: 150 YEARS TO THE FUTURE |
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Hardchi Creative Tam Jai International Tam Jai Jeh Jeh Speaks Exhibition |
2. Best Idea – Corporate Social Responsibility
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Hardchi Creative Heep Hong Society Autism Awareness Week |
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Omelette Royal Canin Take Your Cat To The Vet |
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CruiSo Digital Solutions CSL Mobile CSL Mobile x M+ “Reshaping the New Art Tech Experience” |
3. Best Idea – Pandemic Response
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Saatchi & Saatchi New World Development Share for Good |
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Ogilvy Hong Kong, PHD Hong Kong PayMe by HSBC Hong Kong’s Laisee |
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Mindshare Hong Kong, GroupM Nexus Midland Realty VR Property Tour |
4. Best Idea – Customer Acquisition
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PRIZM Group, DDB Group Hong Kong McDonald’s Hong Kong McDonald’s Digital Transformation Chatbot Activations |
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PHD Hong Kong, M&C Saatchi Spencer DFI Retail Group yuu to me is INCREDIBLE! |
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Omnichat Watsons Hong Kong eShop Watsons Here For You |
5. Best Idea – Customer Engagement
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Leo Burnett Hong Kong Cathay Pacific Airways SeFun’s in the Air |
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Mindshare Hong Kong, GroupM Nexus Midland Realty VR Property Tour |
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Hardchi Creative Tam Jai International Tam Jai Jeh Jeh Speaks Exhibition |
6. Best Idea – CX/UX
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Mindshare Hong Kong, GroupM Nexus Midland Realty VR Property Tour |
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Saatchi & Saatchi New World Development Share for Good |
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EY Mtel Watsons Hong Kong eShop Watsons HK Shopping App |
7. Best Idea – Design
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Saatchi & Saatchi HSBC Hong Kong Open to Art |
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Hardchi Creative Tam Jai International Tam Jai Jeh Jeh Speaks Exhibition |
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Pontac YSL Beauté YSL BEAUTY ZONE |
8. Best Idea – Digital Solution
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Mindshare Hong Kong, GroupM Nexus Midland Realty VR Property Tour |
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Edelman Hong Kong KFC The Brainwave Bucket |
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Saatchi & Saatchi New World Development Share for Good |
9. Best Idea – Events
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Hardchi Creative Heep Hong Society Autism Awareness Week |
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Saatchi & Saatchi HSBC Hong Kong Open to Art |
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Sunny Idea Oatly Hong Kong Oatly Taste-Tea Art Fair |
10. Best Idea – Experiential Marketing
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Durian HK Reckitt Benckiser Hong Kong 001 Of Durex, Durex 001 Launch Campaign |
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Saatchi & Saatchi HSBC Hong Kong Open to Art |
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GREY Hong Kong, PHD Hong Kong HSBC Life Life Goes On – HSBC Swift Guard Critical Illness Plan Launch Campaign |
11. Best Idea – Gamification
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Dentsu Creative, EssenceMediacom Shell Shell X BMW Motorsport Campaign |
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Wunderman Thompson Hong Kong, PHD Media HSBC Hong Kong HSBC Paraverse |
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Cymballe Dah Sing Bank Catch It If You Can 3.0 |
12. Best Idea – Influencer
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Durian HK Mead Johnson Nutrition (Hong Kong) Mead Johnson A+ Baby Group Is Out! |
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Omelette Royal Canin Take Your Cat To The Vet |
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Saatchi & Saatchi HSBC Hong Kong DuoVerse |
13. Best Idea – Integrated Marketing
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Dentsu Creative, Carat Media Services Hong Kong Café de Coral A Taste of Togetherness |
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The Bridge Agency Tam Jai International Tamjai Yunnan Mixian “Dream Comes True 2022” |
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Dentsu Creative Chicago, MSL HK, Analogfolk HK, AIR Concept Hong Kong Disneyland Momentous Nighttime Spectacular |
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Brunswick The Hong Kong Jockey Club With You. Then. Now. Always. |
14. Best Idea – Launch/Rebranding
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Durian HK Reckitt Benckiser Hong Kong 001 Of Durex, Durex 001 Launch Campaign |
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Hardchi Creative Bossini Enterprises Hong Kong Tee Campaign |
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PRIZM Group Danone Nutricia Early Life Nutrition (Hong Kong) Cow & Gate Club Digitalization Initiation |
15. Best Idea – Mobile Marketing
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Mindshare Hong Kong, GroupM Nexus Midland Realty VR Property Tour |
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Pontac KIEHL’S CAMP KIEHL’S |
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Pontac SHISEIDO HONG KONG SHISEIDOVERSE: 150 YEARS TO THE FUTURE |
16. Best Idea – Partnership/Sponsorship
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Hardchi Creative Citygate Outlets “WOOD” You |
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Saatchi & Saatchi
HSBC Hong Kong
Open to Art |
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CruiSo Digital Solutions
CSL Mobile CSL Mobile x M+ “Reshaping the New Art Tech Experience” |
17. Best Idea – Public Awareness
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Omelette Royal Canin Take Your Cat To The Vet |
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Saatchi & Saatchi New World Development Share for Good |
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GREY Hong Kong, PHD Hong Kong HSBC Hong Kong 18 Cheering Hub |
18. Best Idea – Public Relations
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Hardchi Creative MTR Corporation East Rail Line Cross Harbour Extension Branding Campaign |
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The Bridge Agency Tam Jai International Tamjai Yunnan Mixian “Dream Comes True 2022” |
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Society Tam Jai International Why not loving both? |
19. Best Idea – Social Media
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Leo Burnett Hong Kong DBS Bank (Hong Kong) Different Kind of Bank |
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Narrow Door Hawley & Hazel Asia Investment Darlie – Smile to Connect |
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Noiseless Design, Zenith Media, XDCG, Strategic Venture Hang Seng Bank Project Hazel |
20. Best Idea – Video
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Dentsu Creative, Carat Media Services Hong Kong Café de Coral A Taste of Togetherness |
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Hardchi Creative MTR Corporation East Rail Line Cross Harbour Extension Branding Campaign |
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Society Tam Jai International Life’s a mixture, we taste it all |
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Wunderman Thompson Hong Kong, PHD Media HSBC Hong Kong HSBC Premier #ThisIsMyFamily Campaign |
21. Best Use of Content
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Omelette Royal Canin Take Your Cat To The Vet |
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Hardchi Creative Ngong Ping 360 Crystal+ Grand Launch Campaign |
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Naughty Things Creative FORTRESS Hong Kong FORTRESS x RubberBand Branding Campaign 2022 |
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Omelette Oriental Watch Company Take Your Time to Rediscover The City |
22. Best Use of CRM
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PRIZM Group, DDB Group Hong Kong McDonald’s Hong Kong McDonald’s Digital Transformation Chatbot Activations |
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Cymballe Nan Fung Group Green Explorer |
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DigiSalad Solutions Eagle Property Management (CP) New LP Club Loyalty App – Happy Shopping Formula |
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Cymballe The Hong Kong and China Gas Company Towngas 160th Anniversary Grand Lucky Draw Campaign |
23. Best Use of Data/Insights
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OMD Hong Kong McDonald’s Hong Kong McDonald’s Global first GA4 Predictive Audiences Activation |
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Ogilvy Hong Kong, PHD Hong Kong PayMe by HSBC Hong Kong’s Laisee |
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Assembly Blue Insurance The Blue Ocean Project |
24. Best Use of Digital Solution
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We Glow HK, Mosaic Digital, Echo Picture NARS Cosmetics Hong Kong NARS POWERICON NFT Campaign |
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Omnichat Watsons Hong Kong eShop Watsons Here For You |
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PRIZM Group Sun Life Hong Kong Sun Life Hong Kong – Loyalty & Community Architecture Technovation |
25. Best Use of Gamification
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Durian HK Mead Johnson Nutrition (Hong Kong) Mead Johnson A+ Baby Group Is Out! |
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Ogilvy Hong Kong, PHD Hong Kong PayMe by HSBC Hong Kong’s Laisee |
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Cymballe Hysan Marketing Services Little Monster E-lab |
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Pontac SHISEIDO HONG KONG SHISEIDOVERSE: 150 YEARS TO THE FUTURE |
26. Best Use of Influencer
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GAIA The Hong Kong Mortgage Corporation HKMC Branding & Tactical Campaign |
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Durian HK Mead Johnson Nutrition (Hong Kong) Mead Johnson A+ Baby Group Is Out! |
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Fevaworks Solutions (Hong Kong) Otsuka Pharmaceutical (HK) Pocari Sweat x COLLAR Endorsers Campaign 2022 |
27. Best Use of Integrated Media
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Saatchi & Saatchi HSBC Hong Kong Open to Art |
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Durian HK Reckitt Benckiser Hong Kong 001 Of Durex, Durex 001 Launch Campaign |
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Hardchi Creative Bossini Enterprises Hong Kong Tee Campaign |
28. Best Use of MarTech
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Saatchi & Saatchi New World Development Share for Good |
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CCCDI Poly Auction Hong Kong Digital Auction Platform |
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PRIZM Group, DDB Group Hong Kong McDonald’s Hong Kong McDonald’s Digital Transformation Chatbot Activations |
29. Best Use of Mobile & Apps
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Mindshare Hong Kong, GroupM Nexus Midland Realty VR Property Tour |
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EY Mtel Watsons Hong Kong eShop Watsons HK Shopping App |
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CCCDI Poly Auction Hong Kong Digital Auction Platform |
30. Best Use of O2O Strategy
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Ogilvy Hong Kong, PHD Hong Kong PayMe by HSBC Hong Kong’s Laisee |
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Wunderman Thompson Hong Kong, PHD Media HSBC Hong Kong HSBC Paraverse |
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iProspect SHISEIDO HONG KONG SHISEIDOVERSE: 150 YEARS TO THE FUTURE |
31. Best Use of Out-Of-Home
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Saatchi & Saatchi HSBC Hong Kong Open to Art |
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Dentsu X, Hivestack Ocean Park Water World Water World Go Splash Summer Campaign |
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AIR Concept, AnalogFolk Hong Kong Hong Kong Disneyland Momentous Nighttime Spectacular |
32. Best Use of Programmatic
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Wunderman Thompson Hong Kong, PHD Media HSBC Hong Kong HSBC. No.1 Buy Now Pay Later campaign |
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Dentsu X Ocean Park Hong Kong Unlock the Halloween Parkaverse Campaign |
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Xaxis Hong Kong, Mindshare Hong Kong Delivery Hero Food Hong Kong foodpanda Quarantine Hotel 2022 Campaign |
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Vpon HK Tam Jai International Why not loving both? |
33. Best Use of Real-time Marketing
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EssenceMediacom Uber Hong Kong Go your way, Live your way |
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Yello Marketing Hong Kong Billiard Sports Control Council Hong Kong Masters 2022 |
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EY Mtel, The Bridge Agency Tam Jai International Tamjai Souper Hero NFT |
34. Best Use of Social Media
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Hardchi Creative MTR Corporation East Rail Line Cross Harbour Extension Branding Campaign |
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The Bridge Agency, Madkids Communications Tam Jai International Duck Blood Returns |
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Vibes, Wavemaker PrimeCredit TFK x JFFT Small Loan Social Campaign |
35. Best Use of Venue
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MakeItLoud, Boxing Promotions Cityplaza Hong Kong Monster Inc. Merry GIFTmas |
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EssenceMediacom Cartier The Culture of Design Multisensory Experience |
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Hardchi Creative Tam Jai International Tam Jai Jeh Jeh Speaks Exhibition |
Best of Show – Campaign
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Open to Art |
Best of Show – Agency
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Saatchi & Saatchi |