Winners

Best of Show – Campaign
Pontac
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
Best of Show – Agency
Pontac
1. Best Idea – Branded Content
CruiSo Digital Solutions
CSL Mobile
“csl. 5G x MIRROR – Experience the World Differently” Campaign
M&C Saatchi Spencer, Starcom
Mox Bank
MOX Credit Launch
Hardchi Creative, The Bridge Agency
Tam Jai International
The Unconventional Anniversary Campaign – The TamJai Way
Stunz Creative
WeLab Bank
Virtual Ben – We Know, What You “Kong”
2. Best Idea – Corporate Social Responsibility
FleishmanHillard Hong Kong
FWD Insurance
FWD x Hong Chi “Dishes Make Wishes” Campaign
Hardchi Creative
Watsons Water
“We Care” Music Flycation
MEology
DBS Bank (Hong Kong)

DBS Towards Zero Food Waste Campaign 2021
3. Best Idea – COVID-19 Response
MEology
DBS Bank (Hong Kong)
DBS Towards Zero Food Waste Campaign 2021
UM Hong Kong, Ogilvy Public Relations
American Express
Never Stop Exploring
3T6B
DBS Bank (Hong Kong)
Moment of Purpose
4. Best Idea – Customer Acquisition
SOCIETY
Coca-Cola HK
365 Taste Of Home Kong
&other
Swanson
AH LO & YOU
Durian HK
Reckitt Benckiser Hong Kong
Let’s Start Loving With Durex!
5. Best Idea – Customer Engagement
SOCIETY
Coca-Cola HK
365 Taste Of Home Kong
Omelette
lululemon
Feel Closer to Your Run
M&C Saatchi Spencer
United Asia Finance
UA New Branding Campaign 2021
6. Best Idea – CX/UX
Pontac
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
Pontac
Charlotte Tilbury
2021 Member Loyalty Programme
Hong Kong Creates
Olympian City
Alien Planet Christmas Party
Zlashy
Cityplaza
LIVE HAPPY

 

7. Best Idea – Design
Hardchi Creative
Tam Jai International
The Unconventional Anniversary Campaign – The TamJai Way
MakeItLoud Marketing
Hong Kong Times Square
Donald Duck Geometric World
Pontac
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS

 

8. Best Idea – Digital Solution
Pontac
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
Hong Kong Creates
Olympian City
Alien Planet Christmas Party
The Bread Digital
Hang Seng Bank
GO! GingerOnion InstaMockExam 2021
9. Best Idea – Events
Sinclair
FWD Life Insurance Company (Bermuda)
FWD “TREASURANCE SHOP” CAMPAIGN
untitled
Shiseido Hong Kong
SHISEIDO ULTIMUNE 3.0 – Powerful Heartbeat Experiential Journey
MSLGROUP
Culture for Tomorrow
Discover the State Theatre in All of Us
10. Best Idea – Experiential Marketing
Howdy
Watson’s Soda
Bring Back The Good Old Days
Madkids Communications
BOC Life
Live Young – The Wellness Ecosystem
MSLGROUP
Culture for Tomorrow
Discover the State Theatre in All of Us
Guru Online
MHD Group (Hennessy)
The Spirit of NBA – Team Up
11. Best Idea – Gamification
PRIZM Group
Hysan Place & Lee Garden
Lee Garden & Hysan Loyalty Program Ecosystem
Pontac
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
Wunderman Thompson Hong Kong
HSBC Hong Kong
HSBC EveryMile Credit Card Launch

 

12. Best Idea – Influencer
Wunderman Thompson Hong Kong
HSBC Hong Kong
Say Goodbye to being a “Wealth A0”
Narrow Door
Shiseido Hong Kong
My Powerful Heartbeat
RDS Digital
Amoy Hong Kong
Exquisite Taste Made In Hong Kong
13. Best Idea – Integrated Marketing
RDS Digital
Trappist Dairy (Hong Kong)
The Healthiest Version of You
DDB Group Hong Kong
McDonald’s Restaurants Hong Kong
A New Big Mac for a New Generation
OMD International Hong Kong
MTR Corporation
The Full Tuen Ma Line Opening Campaign
14. Best Idea – Launch/Rebranding
M&C Saatchi Spencer, Starcom
Mox Bank
MOX Credit Launch
Cheil Hong Kong, Shadow Design
Central Market, Chinachem Group, Urban Renewal Authority
Central Market Revitalization
Wunderman Thompson Hong Kong
HSBC Hong Kong
HSBC EveryMile Credit Card Launch
15. Best Idea – Mobile Marketing
CruiSo Digital Solutions
CSL Mobile
“csl. 5G x MIRROR – Experience the World Differently” Campaign
INITSOC
Hang Lung Properties
Hang Lung Cross-border Live Streaming e-Shop
Pontac
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS

 

16. Best Idea – Partnership/Sponsorship
Hardchi Creative
Tam Jai International
The Unconventional Anniversary Campaign – The TamJai Way
TBWA\ HK
Standard Chartered Hong Kong
Get Ready For New Heights
Vibes, Wavemaker
PrimeCredit
PrimeCredit Digital Music Show
17. Best Idea – Public Awareness
MEology
DBS Bank (Hong Kong)
DBS Towards Zero Food Waste Campaign 2021
CMRS Group
MTR Corporation
Carbon Footprint Challenge
Grandmother
Ngong Ping 360
Ngong Ping 360 Sweatival
18. Best Idea – Public Relations
Ogilvy Public Relations
Tam Jai International
There’s No Taste Like Home
Wasabi Creation
CUPNOODLES MUSEUM Hong Kong, Nissin Foods (H.K.) Company
Launch of CUPNOODLES MUSEUM Hong Kong
The Bridge Agency
Tam Jai International
The Unconventional Anniversary Campaign – The TamJai Way
Above The Line Company
Ngong Ping 360
Ngong Ping 360 Sweatival

 

19. Best Idea – Social Media
DDB Group Hong Kong
McDonald’s Restaurants Hong Kong
A New Big Mac for a New Generation
Omelette
lululemon
Feel Closer to Your Run
Hardchi Creative
Tam Jai International
TamJai x Master 7 Mother’s Day Special

 

20. Best Idea – Video
Ogilvy Public Relations
Tam Jai International
There’s No Taste Like Home
M&C Saatchi Spencer, Starcom
Mox Bank
MOX Credit Launch
Narrow Door
VIU HK
Binge on an endless stream of dramas
21. Best Use of Content
MSLGROUP
Culture for Tomorrow
Discover the State Theatre in All of Us
Naughty Things Creative
Sony Hong Kong
Sony ZVE10 Launching Campaign
M&C Saatchi Spencer, Starcom
Mox Bank
MOX Credit Launch

 

22. Best Use of CRM & Loyalty
Pontac
Charlotte Tilbury
2021 Member Loyalty Programme
PRIZM Group
Danone Nutricia Early Life Nutrition (Hong Kong)
Danone APTA Predictive CRM Ecosystem
PRIZM Group
Hysan Place & Lee Garden
Lee Garden & Hysan Loyalty Program Ecosystem

 

23. Best Use of Data/Insights
Pontac
Charlotte Tilbury
2021 Member Loyalty Programme
FABCOM
KEF
KEF E-Commerce and Lead Generation Campaign
PRIZM Group
Danone Nutricia Early Life Nutrition (Hong Kong)
Danone APTA Predictive CRM Ecosystem

 

24. Best Use of Digital Solution
Pontac
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
PRIZM Group
Hysan Place & Lee Garden
Lee Garden & Hysan Loyalty Program Ecosystem
Madkids Communications
BOC Life
Live Young – The Wellness Ecosystem
25. Best Use of Gamification
Pontac
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
Cymballe
Hong Kong Land
LANDMARK Christmas 2021 – Christmas Joy House
Cymballe
The Body Shop
The Body Shop Christmas Campaign 2021
26. Best Use of Influencer
Omelette
lululemon
Feel Closer to Your Run
Vibes
PrimeCredit
WeWa ATL Campaign
Narrow Door
Shiseido Hong Kong
My Powerful Heartbeat

 

27. Best Use of Integrated Media
OMD International Hong Kong
McDonald’s Corporation Hong Kong
A New Big Mac For A New Generation
DDB Group Hong Kong
FWD Insurance
Better coverage, more comprehensive protection
M&C Saatchi Spencer, Starcom
Mox Bank
MOX Credit Launch
28. Best Use of MarTech
Cheil Hong Kong
MTR Corporation
MTR Mobile 2.0
Madkids Communications
BOC Life
Live Young – The Wellness Ecosystem
PRIZM Group
Danone Nutricia Early Life Nutrition (Hong Kong)
Danone APTA Predictive CRM Ecosystem
iClick Interactive Asia Group
Blueair Asia
Blueair in Response to Air Change in Restaurants

 

29. Best Use of Mobile & Apps
CruiSo Digital Solutions
CSL Mobile
“csl. 5G x MIRROR – Experience the World Differently” Campaign
EY Mtel
Watsons Hong Kong eShop
Watsons HK Shopping App
ESDlife
Circle K Convenience Stores (HK)
Treat Yourself Better At Circle K
30. Best Use of O2O Strategy
CruiSo Digital Solutions
CSL Mobile
“csl. 5G x MIRROR – Experience the World Differently” Campaign
Purple Cow Communication, Mind Share Hong Kong
General Mills Hong Kong
Häagen-Dazs Passion Launch Campaign
Madkids Communications
BOC Life
Live Young – The Wellness Ecosystem

 

31. Best Use of Out-Of-Home
PHD Hong Kong
HSBC Hong Kong
Every Mile Credit Card Launch
Howdy
Watson’s Soda
Bring Back The Good Old Days
Cheil Hong Kong
Samsung – Impossible Ballet
Samsung Electronics Hong Kong
32. Best Use of Programmatic
iProspect, Yahoo
livi bank
livi PayLater
UM Hong Kong, Ogilvy Public Relations
American Express
Never Stop Exploring
DDB Group Hong Kong
livi bank
Breaking through Limitations with livi PayLater
33. Best Use of Real-time Marketing
FABCOM
HAWLEY & HAZEL ASIA INVESTMENT CO.
2021 Shopper Program Campaign
KREW
SOGO Hong Kong
SOGO Thankful Weeks 2021
Havas Hong Kong
MTR Corporation
The LOHAS – The Intelligent Nature
Assembly Global, Appier
Clarins Hong Kong
Clarins EC Prospecting & Retargeting Campaigns
34. Best Use of SEM Strategy
GroupM Communications Hong Kong
United Asia Finance
UA SEM Campaign 2021
Aloha Group
HOME+
HOME+ 2022 Search Acquisition Campaign
New iMedia Solutions
Blue Girl Beer
「Club BG」 Launch & Giveaway Campaign 2021

 

35. Best Use of Social Media
Narrow Door
VIU HK
Binge on an endless stream of dramas
The Bread Digital
Samsung Electronics Hong Kong
Samsung S21 – Hong Kong 21s Golden Video Awards
StarCom, Secret Tour Hong Kong, Origins Production
AXA China Region Insurance Company
The Unskippable Ad – MIRROR vs ERROR

 

36. Best Use of Venue
Grey Advertising Hong Kong
Hong Kong Tourism Board
West Kowloon Neighbourhood 2021
MakeItLoud Marketing
Hong Kong Times Square
Times Square x Mr. Men Little Miss 50th Anniversary: Discover You
Sportsoho
Otsuka Pharmaceutical (H.K.) – Pocari Sweat
Pocari Sweat Run Fest 2021
Oasis Brand Communications Company, vfxNova Digital Productions
Lee Tung Avenue Management Company
Butterflies of Hope