2021 Winners

Best of Show – Campaign

Overall

Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh
Best of Show – Agency

Overall

Hardchi Creative
01. Best Idea – Branded Content

Gold

Carat Media Services Hong Kong
foodpanda Hong Kong

THE AHHH 2.0

Silver

M&C Saatchi Spencer Hong Kong
DFI Development (HK)
yuu Rewards Club Launch 2020

Bronze

Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh 
02. Best Idea – Corporate Social Responsibility

Gold

eMotionLAB
Sino Group
Sino Group X eMotionLAB – Feel the Motion

Silver

Metta Communications, 3T6B
DBS
Portraits of Purpose

Bronze

Narrow Door
Senior Citizen Home Safety Association
Memory fades, but love is not forgotten.
03. Best Idea – Customer Acquisition

Gold

M&C Saatchi Spencer Hong Kong
DFI Development (HK)
yuu Rewards Club Launch 2020

Silver

Narrow Door, PRIZM Group
Sun Life Hong Kong
Helping Millennials Improve Retirement Readiness

Bronze

French Rotational Production, Vibes, Wavemaker Hong Kong, Fimmick
PrimeCredit
WeWa Card is THAT Instant
04. Best Idea – Customer Engagement

Gold

Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh  

Silver

Ogilvy Hong Kong, UM Hong Kong
American Express
The Road to Platinum 

Bronze

Cymballe
Citygate Outlets (Swire Properties Management)
The Hunt is On 
05. Best Idea – CX/UX

Gold

French Rotational Production, Vibes, Wavemaker Hong Kong, Fimmick
PrimeCredit
WeWa Card is THAT Instant

Silver

Guru Online
Hysan Development Company
Cheap Century Exclusive – Communities Mobilized

Bronze

Zlashy
Fidelity Investment Management
Apply TVC in 15 minutes
06. Best Idea – Design

Gold

Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh 

Silver

Havas Hong Kong, Wavemaker Hong Kong
Kimberly-Clark
Blossom Me, Blossom Anytime

Silver

Havas Hong Kong, Wavemaker Hong Kong
Kimberly-Clark
PEACH-UP Baby Butt

Bronze

Zlashy
Nespresso Hong Kong
What is Nespresso
07. Best Idea – Digital Solution

Gold

EY Mtel
A.S. Watson Group
New Digital Initiatives of Watsons HK Shopping App

Silver

CMRS Digital Solutions
Visa Hong Kong
#SupportSmall

Bronze

Zlashy
Fidelity Investment Management
Apply TVC in 15 minutes
08. Best Idea – Events

Gold

Zparkle Asia
Henderson Land Development — Square Mile Association
Square Mile Barrel Run Challenge

Silver

Infinity Pico Asia
HP Inc. Malaysia
HP Inc.’s 2020 Launch and Partner Event – Creators of Tomorrow

Bronze

5 Miles Lab
Sun Life Hong Kong
Prediabetes Awareness Campaign Sports Interest Discovery AI Test
09. Best Idea – Experiential Marketing

Gold

PONTAC, SPRING PUBLIC RELATIONS, PEN & PAPER
GUERLAIN (HONG KONG)
BEE GARDEN 2020

Silver

Zparkle Asia
Henderson Land Development — Square Mile Association
Square Mile Barrel Run Challenge

Bronze

BIG and PLAY Production
Leisure and Cultural Services Department, HKSAR Government
FEST BOX
10. Best Idea – Gaming

Gold

Guru Online
Hysan Development Company
Cheap Century Exclusive – Communities Mobilized

Silver

CMRS Digital Solutions
Maxim’s Caterers – Maxim’s Cakes
Maxim’s Cakes Monopoly Mission

Silver

Cymballe, Zlashy
adidas Hong Kong
adidas Sneakerhead challenge

Bronze

CruiSo Digital Solutions
BCT Group
MPF Simulation Game
11. Best Idea – Influencer

Gold

French Rotational Production
PrimeCredit
WeWa – Much More Than Just Cash Rebate

Gold

Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh 

Silver

Le Groupe Passion
FWD Life Insurance Company (Bermuda)
FWD North Pole Marathon 2020

Bronze

Eighty20 Marketing
K11 Concepts
K11 Twinning
12. Best Idea – Integrated Marketing

Gold

Carat Media Services Hong Kong
foodpanda Hong Kong
THE AHHH 2.0

Silver

M&C Saatchi Spencer Hong Kong
DFI Development (HK)
yuu Rewards Club Launch 2020

Bronze

Narrow Door, PRIZM Group
Sun Life Hong Kong
Helping Millennials Improve Retirement Readiness
13. Best Idea – Launch/Rebranding

Gold

frengers communications
P&G Oral-B
The Arrival of the Future

Silver

M&C Saatchi Spencer Hong Kong
DFI Development (HK)
yuu Rewards Club Launch 2020

Bronze

dentsuMCGARRYBOWEN, amnet
Manulife (International)
Increase Your Odds of Survival 
14. Best Idea – Mobile & Apps

Gold

Cymballe
Citygate Outlets (Swire Properties Management)
The Hunt is On

Silver

EY Mtel
A.S. Watson Group
New Digital Initiatives of Watsons HK Shopping App

Bronze

Uth Creative
CSL Mobile
csl. 5G Launch
15. Best Idea – Out-of-Home

Gold

frengers communications
P&G Oral-B
The Arrival of the Future

Silver

M&C Saatchi Spencer Hong Kong
DFI Development (HK)
yuu Rewards Club Launch 2020

Bronze

Carat Media Services Hong Kong
foodpanda Hong Kong
THE AHHH 2.0
16. Best Idea – Partnership/Sponsorship

Gold

CruiSo Digital Solutions
CSL Mobile
csl. 5G Launch

Silver

CMRS Digital Solutions
Visa Hong Kong
#SupportSmall

Bronze

Le Groupe Passion
FWD Life Insurance Company (Bermuda)
FWD North Pole Marathon 2020
17. Best Idea – Public Awareness

Gold

MSLGROUP
JobsDB Hong Kong
Jobs That Matter

Silver

5 Miles Lab, CMRS Digital Solutions
Sun Life Hong Kong
Prediabetes Awareness Campaign

Bronze

frengers communications
Bowtie Life Insurance Company
Self-Protection Era
19. Best Idea – Social Media

Gold

Ogilvy Hong Kong
Pizza Hut
Pizza Hut x IKEA Meatball Pizza

Silver

Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh 

Bronze

CMRS Digital Solutions
Visa Hong Kong
#SupportSmall

Bronze

Sutton Hong Kong
Sunpride Foundation
#MyArtPrideStory
20. Best Idea – Video

Gold

Carat HK, iProspect HK
Standard Chartered (Hong Kong)
Bank From Home. Invest From Home 

Silver

dentsuMCGARRYBOWEN
Manulife (International)
Increase Your Odds of Survival

Bronze

Dentsu Hong Kong
Prudential Hong Kong
Unpredictable Doesn’t Stop You
21. Best Use of AI

Gold

CruiSo Digital Solutions
CSL Mobile
csl. 5G Launch

Silver

Pontac
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation

Bronze

iClick Interactive Asia Group
K11 Musea
K11 Musea – “Share Joy” Campaign
22. Best Use of Content

Gold

Carat HK, iProspect HK
Standard Chartered (Hong Kong)
Bank From Home. Invest From Home

Silver

Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh 

Bronze

Ogilvy Hong Kong, UM Hong Kong
American Express
The Road to Platinum
23. Best Use of CRM

Gold

iProspect HK
Shiseido Hong Kong
Ultimune Repush 2020

Silver

Pontac
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation

Silver

PRIZM Group
Hysan Mall
Hysan O2O CRM vending machine Program

Bronze

PRIZM Group
Friso
WhatsApp Business Integrated with Chatbot 
24. Best Use of Data/Insights

Gold

CruiSo Digital Solutions
CSL Mobile
csl. 5G Launch

Silver

iProspect HK, Carat HK
Standard Chartered (Hong Kong)
Smarter Loan Nowadays

Bronze

iProspect HK, Carat HK
Standard Chartered (Hong Kong)
FX in Your Everyday Life
25. Best Use of Digital Solution

Gold

Cosmose
K11 Concepts, SKII
Anti-Pandemic Digital Campaign

Silver

PRIZM Group
Hysan Mall
Hysan O2O CRM vending machine Program

Bronze

Zlashy
Zurich
ZUUUP – Zuuuper Speed Micro-insurance
26. Best Use of Gaming

Gold

Guru Online
Hysan Development Company
Cheap Century Exclusive – Communities Mobilized

Silver

CMRS Digital Solutions
Maxim’s Caterers – Maxim’s Cakes
Maxim’s Cakes Monopoly Mission

Bronze

iClick Interactive Asia Group
Great Eagle Holdings
Ontolo’s “Wisdom of Living” Membership Campaign
27. Best Use of Influencer

Gold

Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh 

Silver

Madbox Communications
New Zealand Trade & Enterprise
Taste New Zealand 

Bronze

Ogilvy Hong Kong, UM Hong Kong
American Express
The Road to Platinum
28. Best Use of Integrated Media

Gold

Strategic Public Relations Group
Procter & Gamble, First Aid Beauty
First Aid Beauty – The FABulous launch

Silver

Ogilvy Hong Kong, UM Hong Kong
American Express
The Road to Platinum

Bronze

New iMedia Solutions
DR REBORN
Time to REBORN

Bronze

Omakase Greater Bay Area
Futu Securities International (HK)
FuPower
29. Best Use of Mobile & Apps

Gold

KREW
Wheelock Properties (Hong Kong)
Wheelock Living

Silver

REPRISE, Pontac Company
Sino Real Estate Agency
S+ REWARDS by Sino Malls – Freestyle Raffle 

Bronze

EY Mtel
A.S. Watson Group
New Digital Initiatives of Watsons HK Shopping App
30. Best Use of O2O Strategy

Gold

Guru Online
Hysan Development Company
Cheap Century Exclusive – Communities Mobilized

Silver

FevaWorks Solutions
Langham Place
POP UP eSTORE Campaign

Bronze

Cosmose
K11 Concepts
Anti-Pandemic O2O Campaign
31. Best Use of Out-Of-Home

Gold

M&C Saatchi Spencer Hong Kong
DFI Development (HK)
yuu Rewards Club Launch 2020

Silver

frengers communications
P&G Oral-B
The Arrival of the Future

Bronze

Mediabrands Hong Kong, M&C Saatchi Spencer Hong Kong
China Construction Bank (Asia)
CCBA 2020 Thematic Campaign
32. Best Use of Programmatic

Gold

Hungry Digital
Fairwood Holdings
Click & Collect

Silver

Pontac
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation

Bronze

Hungry Digital, OMD, Search Guru
Cigna Worldwide Life Insurance Company & Cigna Worldwide General Insurance Company
RETHINK
33. Best Use of SEM Strategy

Gold

GroupM Communications Hong Kong
United Asia Finance
YES UA Digital Activation Campaign 2020

Silver

Aloha Group
Genki Sushi
Genki Sushi 24/7 Sales Driven SEM Campaign

Bronze

Aloha Group
Fidelity International
Fidelity International 2020 Thought Leadership SEM Campaign

Bronze

KREW
TATCHA HONG KONG
TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE
34. Best Use of Social Media

Gold

Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh 

Gold

Muse Group
Ocean Park Hong Kong
Getting closer in Social during park closed

Silver

Twenty Production House
K11 Concepts
K11 MUSEA LIVE SHOP

Bronze

JengAh
Gillette Hong Kong
Gillette HK – Shave Now!
35. Best Use of Technology

Gold

CMRS Digital Solutions
1O1O
1O1O 5G Launch – Embrace Exclusive Vision

Silver

Cosmose
K11 Concepts
Anti-Pandemic Campaign

Bronze

Ogilvy Hong Kong, UM Hong Kong
American Express
The Road to Platinum

Bronze

Zlashy
Fidelity Investment Management
Apply TVC in 15 minutes
36. Best Use of Venue

Gold

Zparkle Asia
Henderson Land Development — Square Mile Association
Square Mile Barrel Run Challenge

Silver

Havas Hong Kong, Wavemaker Hong Kong
Kimberly-Clark
PEACH-UP Baby Butt

Bronze

Cymballe
Citygate Outlets (Swire Properties Management)
The Hunt is On