2021 Winners
Best of Show – Campaign
Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh
TamJai Yunnan Mixian
TamJai Jeh Jeh
Best of Show – Agency
Hardchi Creative
01. Best Idea – Branded Content
Carat Media Services Hong Kong
foodpanda Hong Kong
foodpanda Hong Kong
THE AHHH 2.0
M&C Saatchi Spencer Hong Kong
DFI Development (HK)
yuu Rewards Club Launch 2020
DFI Development (HK)
yuu Rewards Club Launch 2020
Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh
TamJai Yunnan Mixian
TamJai Jeh Jeh
02. Best Idea – Corporate Social Responsibility
eMotionLAB
Sino Group
Sino Group X eMotionLAB – Feel the Motion
Sino Group
Sino Group X eMotionLAB – Feel the Motion
Metta Communications, 3T6B
DBS
Portraits of Purpose
DBS
Portraits of Purpose
Narrow Door
Senior Citizen Home Safety Association
Memory fades, but love is not forgotten.
Senior Citizen Home Safety Association
Memory fades, but love is not forgotten.
03. Best Idea – Customer Acquisition
M&C Saatchi Spencer Hong Kong
DFI Development (HK)
yuu Rewards Club Launch 2020
DFI Development (HK)
yuu Rewards Club Launch 2020
Narrow Door, PRIZM Group
Sun Life Hong Kong
Helping Millennials Improve Retirement Readiness
Sun Life Hong Kong
Helping Millennials Improve Retirement Readiness
French Rotational Production, Vibes, Wavemaker Hong Kong, Fimmick
PrimeCredit
WeWa Card is THAT Instant
PrimeCredit
WeWa Card is THAT Instant
04. Best Idea – Customer Engagement
Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh
TamJai Yunnan Mixian
TamJai Jeh Jeh
Ogilvy Hong Kong, UM Hong Kong
American Express
The Road to Platinum
American Express
The Road to Platinum
Cymballe
Citygate Outlets (Swire Properties Management)
The Hunt is On
Citygate Outlets (Swire Properties Management)
The Hunt is On
05. Best Idea – CX/UX
French Rotational Production, Vibes, Wavemaker Hong Kong, Fimmick
PrimeCredit
WeWa Card is THAT Instant
PrimeCredit
WeWa Card is THAT Instant
Guru Online
Hysan Development Company
Cheap Century Exclusive – Communities Mobilized
Hysan Development Company
Cheap Century Exclusive – Communities Mobilized
Zlashy
Fidelity Investment Management
Apply TVC in 15 minutes
Fidelity Investment Management
Apply TVC in 15 minutes
06. Best Idea – Design
Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh
TamJai Yunnan Mixian
TamJai Jeh Jeh
Havas Hong Kong, Wavemaker Hong Kong
Kimberly-Clark
Blossom Me, Blossom Anytime
Kimberly-Clark
Blossom Me, Blossom Anytime
Havas Hong Kong, Wavemaker Hong Kong
Kimberly-Clark
PEACH-UP Baby Butt
Kimberly-Clark
PEACH-UP Baby Butt
Zlashy
Nespresso Hong Kong
What is Nespresso
Nespresso Hong Kong
What is Nespresso
07. Best Idea – Digital Solution
EY Mtel
A.S. Watson Group
New Digital Initiatives of Watsons HK Shopping App
A.S. Watson Group
New Digital Initiatives of Watsons HK Shopping App
CMRS Digital Solutions
Visa Hong Kong
#SupportSmall
Visa Hong Kong
#SupportSmall
Zlashy
Fidelity Investment Management
Apply TVC in 15 minutes
Fidelity Investment Management
Apply TVC in 15 minutes
08. Best Idea – Events
Zparkle Asia
Henderson Land Development — Square Mile Association
Square Mile Barrel Run Challenge
Henderson Land Development — Square Mile Association
Square Mile Barrel Run Challenge
Infinity Pico Asia
HP Inc. Malaysia
HP Inc.’s 2020 Launch and Partner Event – Creators of Tomorrow
HP Inc. Malaysia
HP Inc.’s 2020 Launch and Partner Event – Creators of Tomorrow
5 Miles Lab
Sun Life Hong Kong
Prediabetes Awareness Campaign Sports Interest Discovery AI Test
Sun Life Hong Kong
Prediabetes Awareness Campaign Sports Interest Discovery AI Test
09. Best Idea – Experiential Marketing
PONTAC, SPRING PUBLIC RELATIONS, PEN & PAPER
GUERLAIN (HONG KONG)
BEE GARDEN 2020
GUERLAIN (HONG KONG)
BEE GARDEN 2020
Zparkle Asia
Henderson Land Development — Square Mile Association
Square Mile Barrel Run Challenge
Henderson Land Development — Square Mile Association
Square Mile Barrel Run Challenge
BIG and PLAY Production
Leisure and Cultural Services Department, HKSAR Government
FEST BOX
Leisure and Cultural Services Department, HKSAR Government
FEST BOX
10. Best Idea – Gaming
Guru Online
Hysan Development Company
Cheap Century Exclusive – Communities Mobilized
Hysan Development Company
Cheap Century Exclusive – Communities Mobilized
CMRS Digital Solutions
Maxim’s Caterers – Maxim’s Cakes
Maxim’s Cakes Monopoly Mission
Maxim’s Caterers – Maxim’s Cakes
Maxim’s Cakes Monopoly Mission
Cymballe, Zlashy
adidas Hong Kong
adidas Sneakerhead challenge
adidas Hong Kong
adidas Sneakerhead challenge
CruiSo Digital Solutions
BCT Group
MPF Simulation Game
BCT Group
MPF Simulation Game
11. Best Idea – Influencer
French Rotational Production
PrimeCredit
WeWa – Much More Than Just Cash Rebate
PrimeCredit
WeWa – Much More Than Just Cash Rebate
Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh
TamJai Yunnan Mixian
TamJai Jeh Jeh
Le Groupe Passion
FWD Life Insurance Company (Bermuda)
FWD North Pole Marathon 2020
FWD Life Insurance Company (Bermuda)
FWD North Pole Marathon 2020
Eighty20 Marketing
K11 Concepts
K11 Twinning
K11 Concepts
K11 Twinning
12. Best Idea – Integrated Marketing
Carat Media Services Hong Kong
foodpanda Hong Kong
THE AHHH 2.0
foodpanda Hong Kong
THE AHHH 2.0
M&C Saatchi Spencer Hong Kong
DFI Development (HK)
yuu Rewards Club Launch 2020
DFI Development (HK)
yuu Rewards Club Launch 2020
Narrow Door, PRIZM Group
Sun Life Hong Kong
Helping Millennials Improve Retirement Readiness
Sun Life Hong Kong
Helping Millennials Improve Retirement Readiness
13. Best Idea – Launch/Rebranding
frengers communications
P&G Oral-B
The Arrival of the Future
P&G Oral-B
The Arrival of the Future
M&C Saatchi Spencer Hong Kong
DFI Development (HK)
yuu Rewards Club Launch 2020
DFI Development (HK)
yuu Rewards Club Launch 2020
dentsuMCGARRYBOWEN, amnet
Manulife (International)
Increase Your Odds of Survival
Manulife (International)
Increase Your Odds of Survival
14. Best Idea – Mobile & Apps
Cymballe
Citygate Outlets (Swire Properties Management)
The Hunt is On
Citygate Outlets (Swire Properties Management)
The Hunt is On
EY Mtel
A.S. Watson Group
New Digital Initiatives of Watsons HK Shopping App
A.S. Watson Group
New Digital Initiatives of Watsons HK Shopping App
Uth Creative
CSL Mobile
csl. 5G Launch
CSL Mobile
csl. 5G Launch
15. Best Idea – Out-of-Home
frengers communications
P&G Oral-B
The Arrival of the Future
P&G Oral-B
The Arrival of the Future
M&C Saatchi Spencer Hong Kong
DFI Development (HK)
yuu Rewards Club Launch 2020
DFI Development (HK)
yuu Rewards Club Launch 2020
Carat Media Services Hong Kong
foodpanda Hong Kong
THE AHHH 2.0
foodpanda Hong Kong
THE AHHH 2.0
16. Best Idea – Partnership/Sponsorship
CruiSo Digital Solutions
CSL Mobile
csl. 5G Launch
CSL Mobile
csl. 5G Launch
CMRS Digital Solutions
Visa Hong Kong
#SupportSmall
Visa Hong Kong
#SupportSmall
Le Groupe Passion
FWD Life Insurance Company (Bermuda)
FWD North Pole Marathon 2020
FWD Life Insurance Company (Bermuda)
FWD North Pole Marathon 2020
17. Best Idea – Public Awareness
MSLGROUP
JobsDB Hong Kong
Jobs That Matter
JobsDB Hong Kong
Jobs That Matter
5 Miles Lab, CMRS Digital Solutions
Sun Life Hong Kong
Prediabetes Awareness Campaign
Sun Life Hong Kong
Prediabetes Awareness Campaign
frengers communications
Bowtie Life Insurance Company
Self-Protection Era
Bowtie Life Insurance Company
Self-Protection Era
19. Best Idea – Social Media
Ogilvy Hong Kong
Pizza Hut
Pizza Hut x IKEA Meatball Pizza
Pizza Hut
Pizza Hut x IKEA Meatball Pizza
Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh
TamJai Yunnan Mixian
TamJai Jeh Jeh
CMRS Digital Solutions
Visa Hong Kong
#SupportSmall
Visa Hong Kong
#SupportSmall
Sutton Hong Kong
Sunpride Foundation
#MyArtPrideStory
Sunpride Foundation
#MyArtPrideStory
20. Best Idea – Video
Carat HK, iProspect HK
Standard Chartered (Hong Kong)
Bank From Home. Invest From Home
Standard Chartered (Hong Kong)
Bank From Home. Invest From Home
dentsuMCGARRYBOWEN
Manulife (International)
Increase Your Odds of Survival
Manulife (International)
Increase Your Odds of Survival
Dentsu Hong Kong
Prudential Hong Kong
Unpredictable Doesn’t Stop You
Prudential Hong Kong
Unpredictable Doesn’t Stop You
21. Best Use of AI
CruiSo Digital Solutions
CSL Mobile
csl. 5G Launch
CSL Mobile
csl. 5G Launch
Pontac
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation
iClick Interactive Asia Group
K11 Musea
K11 Musea – “Share Joy” Campaign
K11 Musea
K11 Musea – “Share Joy” Campaign
22. Best Use of Content
Carat HK, iProspect HK
Standard Chartered (Hong Kong)
Bank From Home. Invest From Home
Standard Chartered (Hong Kong)
Bank From Home. Invest From Home
Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh
TamJai Yunnan Mixian
TamJai Jeh Jeh
Ogilvy Hong Kong, UM Hong Kong
American Express
The Road to Platinum
American Express
The Road to Platinum
23. Best Use of CRM
iProspect HK
Shiseido Hong Kong
Ultimune Repush 2020
Shiseido Hong Kong
Ultimune Repush 2020
Pontac
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation
PRIZM Group
Hysan Mall
Hysan O2O CRM vending machine Program
Hysan Mall
Hysan O2O CRM vending machine Program
PRIZM Group
Friso
WhatsApp Business Integrated with Chatbot
Friso
WhatsApp Business Integrated with Chatbot
24. Best Use of Data/Insights
CruiSo Digital Solutions
CSL Mobile
csl. 5G Launch
CSL Mobile
csl. 5G Launch
iProspect HK, Carat HK
Standard Chartered (Hong Kong)
Smarter Loan Nowadays
Standard Chartered (Hong Kong)
Smarter Loan Nowadays
iProspect HK, Carat HK
Standard Chartered (Hong Kong)
FX in Your Everyday Life
Standard Chartered (Hong Kong)
FX in Your Everyday Life
25. Best Use of Digital Solution
Cosmose
K11 Concepts, SKII
Anti-Pandemic Digital Campaign
K11 Concepts, SKII
Anti-Pandemic Digital Campaign
PRIZM Group
Hysan Mall
Hysan O2O CRM vending machine Program
Hysan Mall
Hysan O2O CRM vending machine Program
Zlashy
Zurich
ZUUUP – Zuuuper Speed Micro-insurance
Zurich
ZUUUP – Zuuuper Speed Micro-insurance
26. Best Use of Gaming
Guru Online
Hysan Development Company
Cheap Century Exclusive – Communities Mobilized
Hysan Development Company
Cheap Century Exclusive – Communities Mobilized
CMRS Digital Solutions
Maxim’s Caterers – Maxim’s Cakes
Maxim’s Cakes Monopoly Mission
Maxim’s Caterers – Maxim’s Cakes
Maxim’s Cakes Monopoly Mission
iClick Interactive Asia Group
Great Eagle Holdings
Ontolo’s “Wisdom of Living” Membership Campaign
Great Eagle Holdings
Ontolo’s “Wisdom of Living” Membership Campaign
27. Best Use of Influencer
Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh
TamJai Yunnan Mixian
TamJai Jeh Jeh
Madbox Communications
New Zealand Trade & Enterprise
Taste New Zealand
New Zealand Trade & Enterprise
Taste New Zealand
Ogilvy Hong Kong, UM Hong Kong
American Express
The Road to Platinum
American Express
The Road to Platinum
28. Best Use of Integrated Media
Strategic Public Relations Group
Procter & Gamble, First Aid Beauty
First Aid Beauty – The FABulous launch
Procter & Gamble, First Aid Beauty
First Aid Beauty – The FABulous launch
Ogilvy Hong Kong, UM Hong Kong
American Express
The Road to Platinum
American Express
The Road to Platinum
New iMedia Solutions
DR REBORN
Time to REBORN
DR REBORN
Time to REBORN
Omakase Greater Bay Area
Futu Securities International (HK)
FuPower
Futu Securities International (HK)
FuPower
29. Best Use of Mobile & Apps
KREW
Wheelock Properties (Hong Kong)
Wheelock Living
Wheelock Properties (Hong Kong)
Wheelock Living
REPRISE, Pontac Company
Sino Real Estate Agency
S+ REWARDS by Sino Malls – Freestyle Raffle
Sino Real Estate Agency
S+ REWARDS by Sino Malls – Freestyle Raffle
EY Mtel
A.S. Watson Group
New Digital Initiatives of Watsons HK Shopping App
A.S. Watson Group
New Digital Initiatives of Watsons HK Shopping App
30. Best Use of O2O Strategy
Guru Online
Hysan Development Company
Cheap Century Exclusive – Communities Mobilized
Hysan Development Company
Cheap Century Exclusive – Communities Mobilized
FevaWorks Solutions
Langham Place
POP UP eSTORE Campaign
Langham Place
POP UP eSTORE Campaign
Cosmose
K11 Concepts
Anti-Pandemic O2O Campaign
K11 Concepts
Anti-Pandemic O2O Campaign
31. Best Use of Out-Of-Home
M&C Saatchi Spencer Hong Kong
DFI Development (HK)
yuu Rewards Club Launch 2020
DFI Development (HK)
yuu Rewards Club Launch 2020
frengers communications
P&G Oral-B
The Arrival of the Future
P&G Oral-B
The Arrival of the Future
Mediabrands Hong Kong, M&C Saatchi Spencer Hong Kong
China Construction Bank (Asia)
CCBA 2020 Thematic Campaign
China Construction Bank (Asia)
CCBA 2020 Thematic Campaign
32. Best Use of Programmatic
Hungry Digital
Fairwood Holdings
Click & Collect
Fairwood Holdings
Click & Collect
Pontac
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation
YSL BEAUTÉ Hong Kong
Intelligent B2C Automation & Activation
Hungry Digital, OMD, Search Guru
Cigna Worldwide Life Insurance Company & Cigna Worldwide General Insurance Company
RETHINK
Cigna Worldwide Life Insurance Company & Cigna Worldwide General Insurance Company
RETHINK
33. Best Use of SEM Strategy
GroupM Communications Hong Kong
United Asia Finance
YES UA Digital Activation Campaign 2020
United Asia Finance
YES UA Digital Activation Campaign 2020
Aloha Group
Genki Sushi
Genki Sushi 24/7 Sales Driven SEM Campaign
Genki Sushi
Genki Sushi 24/7 Sales Driven SEM Campaign
Aloha Group
Fidelity International
Fidelity International 2020 Thought Leadership SEM Campaign
Fidelity International
Fidelity International 2020 Thought Leadership SEM Campaign
KREW
TATCHA HONG KONG
TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE
TATCHA HONG KONG
TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE
34. Best Use of Social Media
Hardchi Creative
TamJai Yunnan Mixian
TamJai Jeh Jeh
TamJai Yunnan Mixian
TamJai Jeh Jeh
Muse Group
Ocean Park Hong Kong
Getting closer in Social during park closed
Ocean Park Hong Kong
Getting closer in Social during park closed
Twenty Production House
K11 Concepts
K11 MUSEA LIVE SHOP
K11 Concepts
K11 MUSEA LIVE SHOP
JengAh
Gillette Hong Kong
Gillette HK – Shave Now!
Gillette Hong Kong
Gillette HK – Shave Now!
35. Best Use of Technology
CMRS Digital Solutions
1O1O
1O1O 5G Launch – Embrace Exclusive Vision
1O1O
1O1O 5G Launch – Embrace Exclusive Vision
Cosmose
K11 Concepts
Anti-Pandemic Campaign
K11 Concepts
Anti-Pandemic Campaign
Ogilvy Hong Kong, UM Hong Kong
American Express
The Road to Platinum
American Express
The Road to Platinum
Zlashy
Fidelity Investment Management
Apply TVC in 15 minutes
Fidelity Investment Management
Apply TVC in 15 minutes
36. Best Use of Venue
Zparkle Asia
Henderson Land Development — Square Mile Association
Square Mile Barrel Run Challenge
Henderson Land Development — Square Mile Association
Square Mile Barrel Run Challenge
Havas Hong Kong, Wavemaker Hong Kong
Kimberly-Clark
PEACH-UP Baby Butt
Kimberly-Clark
PEACH-UP Baby Butt
Cymballe
Citygate Outlets (Swire Properties Management)
The Hunt is On
Citygate Outlets (Swire Properties Management)
The Hunt is On