2021 Finalists

1. BEST AWARENESS CAMPAIGN
British American Tobacco
Brand: VELO Indonesia
Campaign: VELO Launch
Agency: ADA
Global Digital Niaga
Brand: Bliblimart
Campaign: Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks
Agencies: Wavemaker Indonesia, AdColony
L’Oreal
Campaign: L’Oreal helps Indonesians #StandUp against Street Harassment with Mobile
Agencies: WM Global, InMobi
M1
Campaign: Be. Here’s to you, being you.
Agency: AiChat
Pants Bear
Brands: Pants Bear x Radarr
Campaign: How Pants Bear hijacked the 2020 Olympics with Radarr
Agencies: Industria x Radarr
Pants Bear
Campaign: How to reach two billion views with 0 media budget
Agency: Industria
Singtel
Brand: Singtel Dash
Campaign: Singtel Dash – Enhancing brand recall to make Singtel Dash the preferred all-in-one, lifestyle app.
The Coca-Cola Company
Brand: Coca-Cola
Campaign: Mobile Augmented Reality Dials Up Brand Love for Coca-Cola
Agencies: Starcom Indonesia, AdColony
Unilever
Brand: Lifebuoy
Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data
Agencies: Mindshare, InMobi
Unilever
Brand: Pepsodent
Campaign: Pepsodent: Bringing Offline Dental Care to Users on Mobile
Agencies: Mindshare, InMobi
2. BEST CAMPAIGN PIVOT
Chevron Singapore
Brand: Caltex
Campaign: Best Campaign Pivot – CaltexGO
Agency: Wavemaker SG
Cigna Insurance
Brand: Cigna Thailand
Campaign: Health Tech Game Changer with Data
Agency: ADA
DBS Bank
Campaign: DBS Power The Things You Love 2020/21 Campaign
Equal Philippines
Brand: Whole Earth Brands
Campaign: 6.6 Mid-Year Sale
Agency: RED² Digital
Pants Bear
Campaign: How to reach two billion views with 0 media budget
Agency: Industria
Unilever
Brand: Pepsodent
Campaign: Pepsodent: Bringing Offline Dental Care to Users on Mobile
Agencies: Mindshare, InMobi
Visa
Brand: Visa #WhereYouShopMatters
Campaign: 9×16 Stores
Agency: BBDO Singapore
3. BEST COVID-19 RESPONSE
DBS Bank
Campaign: POSB #HuntYourZodiac 2021
First Wave
Campaign: Monopoly Explore! SG
Global Digital Niaga
Brand: Bliblimart
Campaign: Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks
Agencies: Wavemaker Indonesia, AdColony
Grab
Campaign: Grab Loves Local Heroes Campaign
Agency: Kingdom Digital
Panasonic
Brand: nanoeX
Campaign: Anti-Virus Mobility
Agencies: HAKUHODO (Lead Agency), Grab (Publisher)
SaladStop!
Campaign: The Good Food Mobile Retail Revolution in the Covid-19 Crisis
Agency: ADA
Singtel
Brand: Singtel Dash
Campaign: Singtel Dash Remit – Accelerating digital remittance growth in challenging times
Unilever
Brand: Lifebuoy
Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data
Agencies: Mindshare, InMobi
Unilever Indonesia
Brand: Bango
Campaign: Indonesian Street Flavours Come Online with Festival Jajanan Bango
Agencies: Mindshare Indonesia, AdColony
Visa
Brand: Visa #WhereYouShopMatters
Campaign: 9×16 Stores
Agency: BBDO Singapore
4. BEST DIRECT TO CONSUMER CAMPAIGN
Atome
Campaign: Atome ‘Get It Week’ 2021
Central Department Store
Campaign: Winning O2O shopper experience with personal shopper
Agency: ADA
Cigna Insurance
Brand: Cigna Thailand
Campaign: Health Tech Game Changer with Data
Agency: ADA
Jie Business
Brand: OPPO
Campaign: Find X3 Launch in MY
Agency: ADA
Kaspersky
Campaign: How Kaspersky protected Australians from Cyber threats in 2020
Agencies: Southern Cross Austereo, iProposect a dentsu company
KOSÉ Corporation
Brand: KOSÉ
Campaign: KOSÉ Champions ‘Less is More’
Agency: Kingdom Digital
Robinson Department Store
Campaign: PAYDAY
Agency: ADA
SCB Abacus
Brand: Money Thunder
Campaign: Money Thunder, Lightning Performance!
Agency: ADA
Unilever
Brand: Lifebuoy
Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data
Agencies: Mindshare, InMobi
Whole Earth Monk Fruit & Baker’s Secret Australia 
Brand: Whole Earth Brands
Campaign: Whole Earth Sampling Campaign for New Products
Agency: RED² Digital
5. BEST INSIGHTS-DRIVEN MOBILE CAMPAIGN
Bayer Indonesia
Brand: CDR
Campaign: #30hariberbagikekuatan
Agency: Mediacom Indonesia
Better Factories Cambodia, International Labour Organisation – ILO
Brands: Better Factories Cambodia, ILO
Campaign: Better Factories Cambodia – “Su Su Together”, Covid awareness campaign
Agency: ADA
Cigna Insurance
Brand: Cigna Thailand
Campaign: Health Tech Game Changer with Data
Agency: ADA
Jie Business
Brand: OPPO
Campaign: Find X3 Launch in MY
Agency: ADA
Pants Bear
Campaign: How to reach two billion views with 0 media budget
Agency: Industria
Pants Bear
Brands: Pants Bear x Radarr
Campaign: How Pants Bear hijacked the 2020 Olympics with Radarr
Agencies: Industria x Radarr
StarHub
Campaign: Precision Marketing Campaigns
UNHCR – The UN Refugee Agency
Campaign: Rigour in Regularity for Fundraising
Agency: ADA
Unilever
Brand: Lifebuoy
Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data
Agencies: Mindshare, InMobi
United Overseas Bank (Malaysia)
Brand: UOB SmartBusiness
Campaign: SME Digitalisation Initiative Grant
Agency: Jirnexu Advertising Solutions (RinggitPlus.com)
6. BEST LAUNCH/RELAUNCH
British American Tobacco
Brand: VELO Indonesia
Campaign: VELO Launch
Agency: ADA
Burger King Indonesia
Brand: Burger King
Campaign: BurgerKing : Plant Based Whopper Launch
Agency: Mediacom Indonesia
KOSÉ Corporation
Brand: KOSÉ
Campaign: KOSÉ Champions ‘Less is More’
Agency: Kingdom Digital
McDonald’s Indonesia
Brand: McDonald’s Indonesia
Campaign: McDonald’s Mini Cuts Spicy Chicken Launch with Grab Food
Agency: OMD Indonesia
SaladStop!
Campaign: The Good Food Mobile Retail Revolution in the Covid-19 Crisis
Agency: ADA
Singtel
Brand: Singtel Dash
Campaign: Singtel Dash PET – Everyone can now own a PET that takes care of them
Agencies: Superson (lead agency), Tangent Singapore (creative Production agency)
Singtel
Brand: Singtel Dash
Campaign: Singtel Dash – Revamping Dash to make it the preferred all-in-one, lifestyle app.
Singtel
Brand: Singtel Dash
Campaign: Singtel Dash Rewards – Launch of an inclusive rewards programme in your hands
Unilever Philippines
Brand: Closeup Philippines
Campaign: Closeup Goes #AllinAllOut for #AllAroundOralCare
Agencies: Mindshare Philippines, Twitter Asia Pacific
Whole Earth Monk Fruit & Baker’s Secret Australia 
Brand: Whole Earth Brands
Campaign: Whole Earth Brands Relaunch Campaign
Agency: RED² Digital
7. BEST LOCATION-BASED MARKETING
DBS Bank
Campaign: POSB #HuntYourZodiac 2021
McDonald’s Indonesia
Brand: McDonald’s Indonesia
Campaign: McDonald’s Mini Cuts Spicy Chicken Launch with Grab Food
Agency: OMD Indonesia
PETRONAS
Campaign: Love Local & PETRONAS Primax 97 with Pro-Race Launch
Agency: ADA
Robinson Department Store
Campaign: PAYDAY
Agency: ADA
Unilever
Brand: Lifebuoy
Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data
Agencies: Mindshare, InMobi
Unilever
Brand: Pepsodent
Campaign: Pepsodent: Bringing Offline Dental Care to Users on Mobile
Agencies: Mindshare, InMobi
8. BEST MOBILE ADVERTISING STRATEGY
Ferrero Asia Pacific
Brand: Kinder Joy
Campaign: Kinder Joy’s Applaydu Campaign Gets a Boost Amidst Pandemic
Agencies: Mindshare Philippines, AdColony
Friesland Campina
Brand: Frisian Flag
Campaign: Frisian Flag 123, 456 eCommerce Campaign
Agency: ADA
Global Digital Niaga
Brand: Bliblimart
Campaign: Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks
Agencies: Wavemaker Indonesia, AdColony
L’Oreal
Campaign: L’Oreal helps Indonesians #StandUp against Street Harassment with Mobile
Agencies: WM Global, InMobi
McDonald’s Indonesia
Brand: McDonald’s Indonesia
Campaign: McDonald’s Mini Cuts Spicy Chicken Launch with Grab Food
Agency: OMD Indonesia
Pants Bear
Campaign: How to reach two billion views with 0 media budget
Agency: Industria
Seven & I Holdings
Brand: 7-Eleven
Campaign: 7-Eleven Slurpee’s In-Game Mobile Strategy Delivers More Than Brainfreeze
Agencies: PHD Media, AdColony, Anzu
Smartfren Telecom
Campaign: Smartfren Midnight Magic (Ramadan Sahur Call)
Agency: Mediacom
9. BEST MOBILE GROWTH STRATEGY
Chevron Singapore
Brand: Caltex
Campaign: Best Mobile Growth Strategy – CaltexGO
Agency: Wavemaker SG
Cigna Insurance
Brand: Cigna Thailand
Campaign: Health Tech Game Changer with Data
Agency: ADA
giga!
Campaign: Ready to roll with giga!
National Library Board 
Campaign: NLB Mobile app
Pants Bear
Campaign: How to reach two billion views with 0 media budget
Agency: Industria
Singtel
Brand: Singtel Dash
Campaign: Singtel Dash – Adding a breath of fresh air to Dash to make it the preferred all-in-one, lifestyle app.
United Overseas Bank (Malaysia)
Brand: UOB SmartBusiness
Campaign: SME Digitalisation Initiative Grant
Agency: Jirnexu Advertising Solutions (RinggitPlus.com)
UOB Asset Management (Malaysia)
Brand: UOB Asset Management
Campaign: UMF Digital Campaign
Agency: Jirnexu Advertising Solutions (RinggitPlus.com)
10. BEST MOBILE PAYMENTS INTEGRATION
Chevron Singapore
Brand: Caltex
Campaign: Best Mobile Payments Integration – CaltexGO
Agency: Wavemaker SG
DBS Bank
Campaign: DBS PayLah!
DBS Bank
Campaign: POSB #HuntYourZodiac 2021
eParcelNow
Campaign: eParcelNow Launch
Agency: Zoo Group Singapore
ZALORA
Campaign: Seamless Payments for the ZALORA Experience
11. BEST ORIGINAL CONTENT
Pants Bear
Campaign: How to reach two billion views with 0 media budget
Agency: Industria
Pants Bear
Brands: Pants Bear x Radarr
Campaign: How Pants Bear hijacked the 2020 Olympics with Radarr
Agencies: Industria x Radarr
The Coffee House
Campaign: The Mysterious Adventure To Save The Moon
Agency: The Purpose Group, Children Of
TM Net
Brand: Jiran.com.my
Campaign: Jiran
Agency: Edelman Malaysia
Visa
Brand: Visa #WhereYouShopMatters
Campaign: 9X16 Stores
Agency: BBDO Singapore
Wildlife Reserves Singapore
Campaign: My Animal Buddy Programme
BeLive, ZALORA 
Campaign: Launching Z-Live for the Next Generation of Mobile Shoppers
12. BEST RESULTS-DRIVEN MOBILE CAMPAIGN
Better Factories Cambodia, International Labour Organisation – ILO
Brands: Better Factories Cambodia, ILO
Campaign: Better Factories Cambodia – “Su Su Together”, Covid awareness campaign
Agency: ADA
Chevron Singapore
Brand: Caltex
Campaign: Best Results – Driven Mobile Campaign – CaltexGO
Agency: Wavemaker SG
DBS Bank
Campaign: POSB #HuntYourZodiac 2021
Equal Philippines
Brand: Whole Earth Brands
Campaign: 6.6 Mid-Year Sale
Agency: RED² Digital
Pants Bear
Campaign: How to reach two billion views with 0 media budget
Agency: Industria
Pants Bear
Brands: Pants Bear x Radarr
Campaign: How Pants Bear hijacked the 2020 Olympics with Radarr
Agencies: Industria x Radarr
SCB Abacus
Brand: Money Thunder
Campaign: Money Thunder, Lightning Performance!
Agency: ADA
Unilever
Brand: Lifebuoy
Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data
Agencies: Mindshare, InMobi
United Overseas Bank (Malaysia)
Brand: UOB SmartBusiness
Campaign: SME Digitalisation Initiative Grant
Agency: Jirnexu Advertising Solutions (RinggitPlus.com)
UOB Asset Management (Malaysia)
Brand: UOB Asset Management
Campaign: UMF Digital Campaign
Agency: Jirnexu Advertising Solutions (RinggitPlus.com)
13. BEST USE OF DISPLAY ADVERTISING
Bank Central Asia (BCA) 
Campaign: The BCA Expoversary Online 2021
Agency: ADA
giga!
Campaign: Ready to roll with giga!
HSBC Holdings
Brand: HSBC
Campaign: HSBC Livin’ It Up Ramadan Mobile Campaign
Agencies: PHD Media Indonesia, AdColony
Smartfren Telecom
Brand: Smartfren
Campaign: Smartfren Mobile Campaign Wakes Up Indonesia’s WOW Generation
Agencies: Mediacom Indonesia, AdColony
The Coca-Cola Company
Brand: Coca-Cola
Campaign: Mobile Augmented Reality Dials Up Brand Love for Coca-Cola
Agencies: Starcom Indonesia, AdColony
14. BEST USE OF IN-APP ADVERTISING
Ferrero Asia Pacific
Brand: Kinder Joy
Campaign: Kinder Joy’s Applaydu Campaign Gets a Boost Amidst Pandemic
Agencies: Mindshare Philippines, AdColony
giga!
Campaign: #gigaBirthdaySurprise and #Ohmygiga Refer a Friend to retain and reward existing customers
Godrej Consumer Products
Brand: HIT
Campaign: HIT FIK Mobile Campaign Packs a Mean Punch
Agencies: Mindshare India, AdColony
Grab
Campaign: Enterprise-Level Ad-Tech for the Smallest of Small Businesses
Agency: Kingdom Digital
Seven & I Holdings
Brand: 7-Eleven
Campaign: 7-Eleven Slurpee’s In-Game Mobile Strategy Delivers More Than Brainfreeze
Agencies: PHD Media, AdColony, Anzu
Unilever
Brand: Lifebuoy
Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data
Agencies: Mindshare, InMobi
15. BEST USE OF INTERACTIVE MEDIA / AR & VR
Hongkong and Shanghai Banking Corporation
Brand: HSBC
Campaign: HSBC Hex-Live
Agency: Pico Art International
Indofood
Brand: Pop Mie
Campaign: Game On with Pop Mie
Agencies: InMobi, IDAC, Ogilvy
Indofood Sukses Makmur
Brand: Indomie
Campaign: Mobile Dishes Out Satisfying Results for Indomie Piring Kosong IndomieIdo (Empty Plate) Campaign
Agencies: i-dac Indonesia/DAX, Ogilvy, AdColony
The Coca-Cola Company
Brand: Coca-Cola
Campaign: Mobile Augmented Reality Dials Up Brand Love for Coca-Cola
Agencies: Starcom Indonesia, AdColony
Wyeth Nutrition Sduaenam
Campaign: Fun Progressive Learning With Augmented Reality
Agency: POKKT & Mindshare Indonesia
16. BEST USE OF KOLS
Atome
Campaign: Atome ‘Get It Week’ 2021
Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Energising Malays During Ramadan with the #BeroccaBERchallenge
Agencies: Fishermen Integrated, Mediacom Malaysia
Bayer Indonesia
Brand: CDR
Campaign: #30hariberbagikekuatan
Agency: Mediacom Indonesia
British American Tobacco
Brand: VELO Indonesia
Campaign: Building New Rituals Through KOL in Indonesia
Agency: UdaraSegar
HSBC
Campaign: HSBC ‘Swing for the Game Changers’
Agency: Wunderman Thompson Singapore
Olam International
Brand: Re-
Campaign: Collective Power of Small Actions
Agency: ADA
The Walt Disney Company (Southeast Asia)
Brand: Disney+ Hotstar Indonesia
Campaign: #TekaTekiLoki
Agencies: Ambilhati, Twitter Asia Pacific
Volkswagen Passenger Cars Malaysia
Brand: Volkswagen Malaysia
Campaign: Re-imagine Test Drives with Volkswagen Malaysia
Agency: Industria
17. BEST USE OF MOBILE – CUSTOMER ENGAGEMENT
DBS Bank
Campaign: DBS PayLah!
DBS Bank
Campaign: POSB #HuntYourZodiac 2021
dtac
Campaign: dtac application: a COVID-19 fighting buddy for Thais
Agency: UM Fastbridge and AppsFlyer
Hongkong and Shanghai Banking Corporation
Brand: HSBC
Campaign: HSBC Hex-Live
Agency: Pico Art International
Hongkong and Shanghai Banking Corporation
Brand: HSBC
Campaign: Moving ForwART Campaign
Agency: Ogilvy Singapore
Indofood Sukses Makmur
Brand: Indomie
Campaign: Mobile Dishes Out Satisfying Results for Indomie Piring Kosong IndomieIdo (Empty Plate) Campaign
Agencies: i-dac Indonesia/DAX, Ogilvy, AdColony
MoEngage
Brand: Alodokter
Campaign: Alodokter sees 45% increase in engagement for push campaigns with MoEngage
National Library Board
Campaign: NLB Mobile app
StarHub
Campaign: StarHub Rewards – All in one app
Unilever Indonesia
Brand: Royco
Campaign: Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign
Agencies: Mindshare Indonesia, AdColony, Ustudio, TADA, Reprise
18. BEST USE OF MOBILE INTEGRATION
AB Inbev Vietnam
Brand: Beck’s Ice
Campaign: Are you ready to hunt for the gold?
Agencies: The Purpose Group, Adtima
DBS Bank
Campaign: DBS PayLah!
HSBC Singapore
Campaign: Live Consciously with HSBC Revolution Credit Card
Agency: Digitas Singapore
L’Oreal
Campaign: L’Oreal helps Indonesians #StandUp against Street Harassment with Mobile
Agencies: WM Global, InMobi
Nestle
Brand: DANCOW Nutritods
Campaign: DANCOW Nutritods #BundaBangga
Agencies: Mindshare, InMobi
Robinson Department Store
Campaign: PAYDAY
Agency: ADA
Unilever Philippines
Brand: Closeup Philippines
Campaign: Closeup Goes #AllinAllOut for #AllAroundOralCare
Agencies: Mindshare Philippines, Twitter Asia Pacific
19. BEST USE OF PROMOTIONS
AB Inbev Vietnam
Brand: Beck’s Ice
Campaign: Are you ready to hunt for the gold?
Agency: The Purpose Group, Adtima
Bayer Indonesia
Brand: Bayer
Campaign: Bayer Shopee SBD
Agency: Mediacom Indonesia
British American Tobacco
Brand: VELO Indonesia
Campaign: Nicotine Hampers: A New Way to Celebrate Valentine
Agency: UdaraSegar
Burger King Indonesia
Brand: Burger King
Campaign: Burger King hijacks BTS X McD Collaboration!
Agency: Mediacom Indonesia
DBS Bank
Campaign: DBS PayLah!
First Wave
Campaign: Monopoly Explore! SG
Singtel
Brand: Singtel Dash
Campaign: Singtel Dash ‘Dash it, Spin it, Shake it’ Lunar New Year 2021 – Overcoming pandemic restrictions during Lunar New Year through digital and social media engagement
The Coca-Cola Company
Brand: Coca-Cola
Campaign: Mobile Augmented Reality Dials Up Brand Love for Coca-Cola
Agencies: Starcom Indonesia, AdColony
20. BEST USE OF SOCIAL
Abans
Brand: ‘LG MasterCool’ Side by Side Refrigerators
Campaign: The Sleep Over
Agency: ADA
Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Energising Malays During Ramadan with the #BeroccaBERchallenge
Agencies: Fishermen Integrated, Mediacom Malaysia
Bayer Indonesia
Brand: Redoxon
Campaign: #cesbeforecus
Agency: Mediacom Indonesia
Burger King Indonesia
Brand: Burger King
Campaign: Sunyi Bersuara-Voice of the silent Campaign by BurgerKing
Agency: Mediacom Indonesia
Burger King Indonesia
Brand: Burger King
Campaign: Burger King hijacks BTS X McD Collaboration!
Agency: Mediacom Indonesia
HSBC
Campaign: HSBC ‘Swing for the Game Changers’
Agency: Wunderman Thompson Singapore
Hongkong and Shanghai Banking Corporation
Brand: HSBC
Campaign: Moving ForwART Campaign
Agency: Ogilvy Singapore
Pan Pacific Hotels Group
Brand: Pan Pacific Hotels Group
Campaign: Stay, To Get Away
Agency: Duo Studio
Pants Bear
Brands: Pants Bear x Radarr
Campaign: How Pants Bear hijacked the 2020 Olympics with Radarr
Agencies: Industria x Radarr
Pants Bear
Campaign: How to reach two billion views with 0 media budget
Agency: Industria
21. BEST USE OF VIDEO
KSK Group
Brand: KSK Land
Campaign: YOO8 serviced by Kempinski Interactive Campaign
Agency: Kingdom Digital
L’Oreal
Campaign: L’Oreal helps Indonesians #StandUp against Street Harassment with Mobile
Agencies: WM Global, InMobi
Ovaltine
Campaign: Ovaltine x Nussa Official Therapy
Agency: POKKT & OMD INDONESIA
The Coca-Cola Company 
Brand: Sprite
Campaign: Sprite, Totally Refreshing
Agencies: Publicis Media, InMobi
Unilever
Brand: Lifebuoy
Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data
Agencies: Mindshare, InMobi
Visa
Brand: Visa #WhereYouShopMatters
Campaign: 9×16 Stores
Agency: BBDO Singapore
22. BEST USER EXPERIENCE
Bayer Indonesia
Brand: Redoxon
Campaign: #cesbeforecus
Agency: Mediacom Indonesia
DBS Bank
Campaign: DBS PayLah!
Global Digital Niaga
Brand: Bliblimart
Campaign: Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks
Agencies: Wavemaker Indonesia, AdColony
Heng Hiap Industries
Brand: frog, part of Capgemini
Campaign: Re-imagining the recycling experience to achieve a plastic neutral ecosystem in Malaysia
Agency: frog, part of Capgemini
Hongkong and Shanghai Banking Corporation
Brand: HSBC
Campaign: HSBC Hex-Live
Agency: Pico Art International
Milieu Insight
Campaign: Milieu Surveys
Nestle
Brand: DANCOW Nutritods
Campaign: DANCOW Nutritods #BundaBangga
Agencies: Mindshare, InMobi
Panasonic
Brand: nanoeX
Campaign: Anti-Virus Mobility
Agencies: HAKUHODO (Lead Agency), Grab (Publisher)
StarHub
Campaign: StarHub Rewards – All in one app
Wildlife Reserves Singapore
Campaign: My Animal Buddy Programme
23. MOST ENGAGING MOBILE CAMPAIGN
Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Energising Malays During Ramadan with the #BeroccaBERchallenge
Agencies: Fishermen Integrated, Mediacom Malaysia
Burger King Indonesia
Brand: Burger King
Campaign: Sunyi Bersuara-Voice of the silent Campaign by BurgerKing
Agency: Mediacom Indonesia
DBS Bank
Campaign: POSB #HuntYourZodiac 2021
DBS Bank
Campaign: DBS PayLah!
Ferrero Asia Pacific
Brand: Kinder Joy
Campaign: Kinder Joy’s Applaydu Campaign Gets a Boost Amidst Pandemic
Agencies: Mindshare Philippines, AdColony
First Wave
Campaign: Monopoly Explore! SG
Hongkong and Shanghai Banking Corporation
Brand: HSBC
Campaign: Moving ForwART Campaign
Agency: Ogilvy Singapore
Indofood Sukses Makmur
Brand: Indomie
Campaign: Mobile Dishes Out Satisfying Results for Indomie Piring Kosong IndomieIdo (Empty Plate) Campaign
Agencies: i-dac Indonesia/DAX, Ogilvy, AdColony
Manulife Singapore
Campaign: Carousell x Manulife: Engaging with Sneakerheads on Carousell
Agency: Carousell Media Group
The Coca-Cola Company
Brand: Coca-Cola
Campaign: Mobile Augmented Reality Dials Up Brand Love for Coca-Cola
Agencies: Starcom Indonesia, AdColony
24. MOST INNOVATIVE USE OF MOBILE
DBS Bank
Campaign: DBS PayLah!
First Wave
Campaign: Monopoly Explore! SG
Global Digital Niaga
Brand: Bliblimart
Campaign: Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks
Agencies: Wavemaker Indonesia, AdColony
Hongkong and Shanghai Banking Corporation
Brand: HSBC
Campaign: HSBC Hex-Live
Agency: Pico Art International
Nestlé Philippines
Brand: Bear Brand Fortified RTD
Campaign: Bear Brand Fortified Tibay Resistensya Mobile Campaign
Agencies: Openmind Philippines, AdColony
Pants Bear
Brands: Pants Bear x Radarr
Campaign: How Pants Bear hijacked the 2020 Olympics with Radarr
Agencies: Industria x Radarr
Pants Bear
Campaign: How to reach two billion views with 0 media budget
Agency: Industria
Seven & I Holdings
Brand: 7-Eleven
Campaign: 7-Eleven Slurpee’s In-Game Mobile Strategy Delivers More Than Brainfreeze
Agencies: PHD Media, AdColony, Anzu
Singtel
Brand: Singtel Dash
Campaign: Dash Rewards – Singtel Dash’s first ever rewards programme
StarHub
Campaign: StarHub Rewards – All in one app
25. MOST INNOVATIVE USE OF MOBILE TECHNOLOGY
DBS Bank
Campaign: DBS PayLah!
dtac
Brand: dtac
Campaign: dtac – Blink For Your Reward
Agency: POKKT
Ferrero Asia Pacific
Brand: Kinder Joy
Campaign: Kinder Joy’s Applaydu Campaign Gets a Boost Amidst Pandemic
Agencies: Mindshare Philippines, AdColony
Global Digital Niaga
Brand: Bliblimart
Campaign: Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks
Agencies: Wavemaker Indonesia, AdColony
Mindshare Thailand & POKKT
Brand: Unilever Thailand – Clear Shampoo
Campaign: Clear Shampoo – Thermal Scan For Hidden bacteria
Agency: Mindshare Thailand
Seven & I Holdings
Brand: 7-Eleven
Campaign: 7-Eleven Slurpee’s In-Game Mobile Strategy Delivers More Than Brainfreeze
Agencies: PHD Media, AdColony, Anzu
StarHub
Campaign: StarHub Rewards – All in one app
The Coca-Cola Company
Brand: Coca-Cola
Campaign: Mobile Augmented Reality Dials Up Brand Love for Coca-Cola
Agencies: Starcom Indonesia, AdColony
Unilever
Brand: Lifebuoy
Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data
Agencies: Mindshare, InMobi
26. B2B
ASUS Singapore
Campaign: A Unified B2B2C Approach
Agency: SmartOSC
Grab
Campaign: Enterprise-Level Ad-Tech for the Smallest of Small Businesses
Agency: Kingdom Digital
Shell International Petroleum
Brand: Shell Helix
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Tetra Pak Vietnam
Brand: Tetra Pak
Campaign: Mobilizing a B2B Packaging Product Promo
Agency: RED² Digital
TM Net
Brand: Jiran.com.my
Campaign: Jiran
Agency: Edelman Malaysia
Visa
Brand: Visa #WhereYouShopMatters
Campaign: 9×16 Stores
Agency: BBDO Singapore
27. BANKING SERVICES
Bank Central Asia (BCA)
Campaign: The BCA Expoversary Online 2021
Agency: ADA
Bank Central Asia (BCA)
Campaign: BCA Education Campaign
Agency: kumparan
DBS Bank
Campaign: DBS PayLah!
HSBC Holdings
Brand: HSBC
Campaign: HSBC Livin’ It Up Ramadan Mobile Campaign
Agencies: PHD Media Indonesia, AdColony
SCB Abacus
Brand: Money Thunder
Campaign: Money Thunder, Lightning Performance!
Agency: ADA
United Overseas Bank (Malaysia)
Brand: UOB SmartBusiness
Campaign: SME Digitalisation Initiative Grant
Agency: Jirnexu Advertising Solutions (RinggitPlus.com)
UOB Asset Management (Malaysia)
Brand: UOB Asset Management
Campaign: UMF Digital Campaign
Agency: Jirnexu Advertising Solutions (RinggitPlus.com)
Visa
Brand: Visa #WhereYouShopMatters
Campaign: 9×16 Stores
Agency: BBDO Singapore
28. CONSUMER GOODS
Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Energising Malays During Ramadan with the #BeroccaBERchallenge
Agencies: Fishermen Integrated, Mediacom Malaysia
Equal Philippines
Brand: Whole Earth Brands
Campaign: 6.6 Mid-Year Sale
Agency: RED² Digital
Friesland Campina
Brand: Frisian Flag
Campaign: Frisian Flag 123, 456 eCommerce Campaign
Agency: ADA
Hyundai Motors Indonesia
Brand: Hyundai New Santa Fe
Campaign: Mobile Steers Hyundai’s “Drive SA(nta)FE Together” Campaign Towards Success
Agencies: Innocean Indonesia, AdColony
Jie Business
Brand: OPPO
Campaign: Find X3 Launch in MY
Agency: ADA
Panasonic
Brand: nanoeX
Campaign: Anti-Virus Mobility
Agencies: HAKUHODO (Lead Agency), Grab (Publisher)
Smartfren Telecom
Brand: Smartfren
Campaign: Smartfren Mobile Campaign Wakes Up Indonesia’s WOW Generation
Agencies: Mediacom Indonesia, AdColony
Unilever Philippines
Brand: Closeup Philippines
Campaign: Closeup Goes #AllinAllOut for #AllAroundOralCare
Agencies: Mindshare Philippines, Twitter Asia Pacific
29. ECOMMERCE & RETAIL
AEON ESHOP Vietnam
Brand: AEON
Campaign: eCommerce Marketplace Optimization
Agency: RED² Digital
ASUS Singapore
Campaign: Enhancing Digital Experience: Nailing the Right Mindset in Omnichannel
Agency: SmartOSC
Central Department Store
Campaign: Winning O2O shopper experience with personal shopper
Agency: ADA
eParcelNow
Campaign: eParcelNow Launch
Agency: Zoo Group Singapore
Equal Philippines
Brand: Whole Earth Brands
Campaign: 6.6 Mid-Year Sale
Agency: RED² Digital
Global Digital Niaga
Brand: Bliblimart
Campaign: Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks
Agencies: Wavemaker Indonesia, AdColony
Robinson Department Store
Campaign: PAYDAY
Agency: ADA
ZALORA
Campaign: ZALORA’s Best and Biggest for the Future of E-Commerce in Southeast Asia
30. FOOD & BEVERAGE
Burger King Indonesia
Brand: Burger King
Campaign: BK wants you to order from McD
Agency: Mediacom Indonesia
Equal Philippines
Brand: Whole Earth Brands
Campaign: 6.6 Mid-Year Sale
Agency: RED² Digital
Indofood Sukses Makmur
Brand: Indomie
Campaign: Mobile Dishes Out Satisfying Results for Indomie Piring Kosong IndomieIdo (Empty Plate) Campaign
Agencies: i-dac Indonesia/DAX, Ogilvy, AdColony
McDonald’s Indonesia
Brand: McDonald’s Indonesia
Campaign: McDonald’s Mini Cuts Spicy Chicken Launch with Grab Food
Agency: OMD Indonesia
SaladStop!
Campaign: The Good Food Mobile Retail Revolution in the Covid-19 Crisis
Agency: ADA
The Coca-Cola Company
Brand: Coca-Cola
Campaign: Mobile Augmented Reality Dials Up Brand Love for Coca-Cola
Agencies: Starcom Indonesia, AdColony
Unilever Indonesia
Brand: Cornetto
Campaign: Cornetto “Decoding Love” Valentine Campaign
Agencies: Mindshare Indonesia, AdColony
Universal Robina Corporation (URC)
Brand: Piattos
Campaign: The Fun Way Gamification Boosted Piattos’ Brand Engagement
Agencies: Spark Foundry Philippines, AdColony, Seven AD Philippines
31. GAMING & ESPORTS
Axiata
Brand: Yoodo
Campaign: Telco for Gamers
Agencies: ADA, 4 Thirteen Group, Truth Communications
Logitech G
Brand: Logitech
Campaign: Play All Out
Agency: RED² Digital
Procter & Gamble
Brand: Gillette
Campaign: Gillette #PlayCleanPlaySmart
Agency: Mediacom Indonesia
32. GOVERNMENT, UTILITY & SERVICES
Axiata
Brand: Yoodo
Campaign: You Do It Better
Agencies: ADA, 4 Thirteen Group, Truth Communications
EZ-Link
Campaign: EZ-Link App – Express Top-up
giga!
Campaign: giga! The Best Mobile Service in an App
National Library Board
Campaign: NLB Mobile app
Stellar Lifestyle
Brand: Stellar Ace
Campaign: Wink+ City; A City United
TM Net
Brand: Jiran.com.my
Campaign: Jiran
Agency: Edelman Malaysia
33. HOSPITALITY & TRAVEL
Pan Pacific Hotels Group
Brand: Pan Pacific Hotels Group
Campaign: Stay, To Get Away
Agency: Duo Studio
Singapore Marriott Tang Plaza Hotel
Brand: GMS Group
Campaign: Lead Generation Program – Singapore
Agency: RED² Digital
Wildlife Reserves Singapore
Campaign: My Animal Buddy Programme
34. INSURANCE SERVICES
AIA Philippines
Campaign: Share the Love
Agency: ADA
AIA Singapore
Campaign: Claims EZ: Simplifying the claims process for seamless end-to-end user experience
Cigna Insurance
Brand: Cigna Thailand
Campaign: Health Tech Game Changer with Data
Agency: ADA
Singtel
Brand: Singtel Dash
Campaign: Singtel Dash – Breaking the mobile wallet boundary with insurance
Agencies: Superson (lead agency), Tangent Singapore (creative Production agency)
35. LIFESTYLE & ENTERTAINMENT
Aktif Bersama Indonesia
Brand: Active Barn
Campaign: Active Barn Go
Agency: Rolling Glory
Hongkong and Shanghai Banking Corporation
Brand: HSBC
Campaign: HSBC Hex-Live
Agency: Pico Art International
National Library Board
Campaign: NLB Mobile app
Pants Bear
Campaign: How to reach two billion views with 0 media budget
Agency: Industria
The Walt Disney Company (Southeast Asia)
Brand: Disney+ Hotstar Indonesia
Campaign: #WieldTheShield
Agencies: Ambilhati, Twitter Asia Pacific
The Walt Disney Company (Southeast Asia)
Brand: Disney+ Hotstar Indonesia
Campaign: #TekaTekiLoki
Agencies: Ambilhati, Twitter Asia Pacific