Award Categories

1. Best E-commerce Solution

This category aims to demonstrate how a successful mobile commerce app drove positive business results and changed consumer buying behaviour. Judges will be looking for best use of mobile and/or web to drive sales and increase consumer engagement.

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2. Best Insight-Driven Mobile Campaign

Recognises the most outstanding use of infographics, insights, analytics and/or research as a foundation of a mobile campaign. Judges will be looking at how data has been crucial in driving the campaign’s core objects. Entrants should illustrate the details of the target audience and how they were engaged via the mobile campaign. This category is open to any one-off or ongoing campaign or initiative, where research may take place outside the eligibility period.

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3. Best Location-Based Marketing

Recognises the best use of location-based marketing campaigns that leverage geographical data of a mobile device to deliver timely and relevant messages. This includes in-store or mobile commerce opportunities taking the form of coupons or advertising directed at customers based on their current location.

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4. Best Mobile Advertising Strategy

This category recognises the most comprehensive mobile advertising strategies across all content from all business sectors. Entry needs to demonstrate the creative ideas of users’ acquisition, activation, retention and deliver personalize experiences that target the right users while driving strong commercial value to clients.

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5. Best Mobile Growth Strategy *NEW*

Recognises the best use of mobile marketing as the most efficient routes to business/market growth. Judges will be looking for thought leadership and success in all facets of your business, from marketing, customer experience, design and product that drove the brand’s market growth.

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6. Best Mobile-Based Launch / Relaunch

Recognises the best use of mobile marketing for the first launch of a new product/service via mobile or the relaunch of an existing product/service. Judges will be looking for the role and overall contribution of mobile that drove the brand’s core business objective. This category is open to any one-off or ongoing campaign or initiative.

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7. Best Original Content

Recognises the best original content created specifically for mobile platforms of a brand or organisation. This could include branded games, video episodes or any other content designed to entertain as well as increase brand interaction and awareness.

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8. Best Result-Driven Mobile Campaign

This category recognises the most outstanding mobile campaign that uses infographics, insights, analytics and/or research for driving the client’s core objectives. Judges will be looking at the effectiveness of the data of the targeted audience for achieving the business goal.

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9. Best Social Media Strategy

This category recognises the most powerful social media strategy that utilised the social network power for their clients. Judges will be looking at how the effectiveness of the social media maximised the business result.

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10. Best Use of Interactive Media / AR & VR

This category focuses on how a mobile device successfully engaged consumers using entertaining and engaging content in the form of a game, competition or other interactive media forms such as virtual and augmented reality. Judges will be looking for how an interactive mobile solution enhanced the brand experience and drove business objectives. We welcome entries from sophisticated mobile gaming, VR, AR and related apps created by highly creative developers, agencies and client marketers.

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11. Best Use of KOL

This category focuses on the outstanding collaboration of KOLs (key opinion leaders) and brands in a mobile/web app. Entrants should show strong evidence of how the KOLs played a prominent role in the conception and/or execution of the campaign and how they generated benefits to the business.

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12. Best Use of Mobile – Banking Services

Recognises best use of mobile and/or web apps in the banking services field that are best designed to increase brand proposition, subscription and customer engagement. Judges will be looking for engaging content and user-friendly interfaces that can achieve the above-mentioned.

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13. Best Use of Mobile – Beauty *NEW*

Recognises best use of mobile and/or web apps in the beauty industry that are best designed to increase brand proposition, subscription and customer engagement. Judges will be looking for engaging content and user-friendly interfaces that can achieve the above-mentioned.

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14. Best Use of Mobile – Consumer Goods *NEW*

Recognises best use of mobile and/or web apps in the consumer goods field that are best designed to increase brand proposition, subscription and customer engagement. Judges will be looking for engaging content and user-friendly interfaces that can achieve the above-mentioned.

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15. Best Use of Mobile – Customer Engagement

Recognises organisations that best demonstrate the use of mobile and/or web apps to build strong relationships with consumers, strengthening customer loyalty and/or leading to an increase in customer retention.

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16. BEST USE OF MOBILE – EPAYMENT GATEWAY

Recognises best use of mobile and/or web apps in the digital payment solution sector that are best designed for online customers, freelancers and business owners. Judges will be looking for innovative and user-friendly interfaces that can increase brand proposition, subscription and customer engagement.

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17. BEST USE OF MOBILE – FASHION *NEW*

This category recognises the best use of mobile and/or web apps for a fashion, apparel and / or accessories brand to increase brand proposition, subscription and customer engagement. Judges will be looking for engaging content and user-friendly interfaces that can achieve the above-mention

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18. Best Use of Mobile – Food and Beverage

Recognises best use of mobile and/or web apps in the food and beverage industry that are best designed to increase brand proposition, subscription and customer engagement. This category is also open to table reservation and/or food delivery mobile and/or web apps. Judges will be looking for engaging content and user-friendly interfaces that can achieve the above-mentioned.

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19. Best Use of Mobile – Gaming *NEW

Recognises best use of mobile and/or web apps in the gaming field that are best designed to increase brand proposition, subscription and customer engagement. Judges will be looking for engaging content and user-friendly interfaces that can achieve the above-mentioned.

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20. Best Use of Mobile – Government, Utility & Services

Recognises the best use of mobile and/or web apps to help improve communication, information flow and allows users to track or monitor their activity or consumption. This award is eligible for any government-owned, utility & services providers. Examples include social welfare, education, infrastructural development or government services, health-related counters, financial monitoring tools, a telco’s usage tracker, or any other utility or productivity-related mobile activities. Entrants will have to demonstrate the use of mobile to the brand, how the users were able to associate it to the brand, and the usefulness to its customer base.

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21. Best Use of Mobile – Hospitality / Travel

Recognises most effective use of mobile and/or web apps for the hospitality and/or travel industries that are best designed to increase brand proposition, subscription and customer engagement. Judges will be looking for engaging content and user-friendly interfaces that can achieve the above-mentioned.

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22. Best Use of Mobile – Insurance Services

Recognises best use of mobile and/or web apps in the insurance services field that are best designed to increase brand proposition, subscription and customer engagement. Judges will be looking for engaging content and user-friendly interfaces that can achieve the above-mentioned.

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23. Best Use of Mobile – Lifestyle / Entertainment

Recognises best use of mobile and/or web apps that are best designed to promote lifestyle and entertainment in sports, travel and music to engage with their targeted audience. Judges will be looking for engaging content and user-friendly interfaces to increase brand proposition, subscription and customer engagement.

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24. Best Use of Mobile – Property

Recognises best use of mobile and/or web apps from the property industry that are best designed to increase brand proposition, subscription and customer engagement. Judges will be looking for engaging content and user-friendly interfaces that can achieve the above-mentioned.

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25. Best Use of Mobile Integration

Recognises excellence in the use of mobile marketing as part of a broader campaign, including online and offline platforms. Mobile should be an integral part of the campaign and a key driver of the marketing objectives. Integrated mobile work should highlight the unique communication between the given platforms.

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26. Best Use of Social Media

This category recognises the most powerful social media strategy that utilised the social network power for their clients. Judges will be looking at how the effectiveness of the social media maximised the business result.

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27. Best User Experience

Recognises mobile campaigns which gave consumers a truly seamless and intuitive experience to achieve marketing objectives. Entrants must demonstrate a strategy which put the targeted user at the centre, set an industry standard of excellence with an innovative design and made ease-of-use a high priority.

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28. Most Engaging Mobile Campaign

Recognises mobile campaigns that generated an immediate response from their targeted consumers, and enhanced audience reach. Examples of a desired response might include, but not be limited to, purchase, redeeming a coupon, checking-in or voting. This category is open to any one-off or ongoing mobile marketing campaign.

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29. Most Innovative Use of Mobile

Recognises the creative, innovative and successful use of mobile platforms. Judges will be looking for true originality and compelling innovative uses of the mobile medium that benefited consumers with new levels of functionality, access, value and convenience which pushed the boundaries and truly utilised new technology.

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30. Most Innovative Use of Mobile Technology

This category recognises the use of any innovative mobile technology to activate or enhance a marketing strategy, long or short-term campaign or a one-off execution. Judges are looking for the creative and effective use of mobile technology to achieve marketing outcomes.

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31. Mob-Ex Agency Leader of the Year *NEW*

This category recognises outstanding leadership and excellence from an agency side marketing leader who has made a significant impact to their agency’s or client’s overall mobile marketing / advertising output.

Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period:

• Creativity and innovation
• Strategic thinking
• Excellent execution
• New business wins
• Stability or improvement of the agency’s business performance
• Having built or maintained a positive working environment for their teams
• Contribution to the wider industry
• Any other exceptional achievements or work that especially merits this award

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32. Mob-Ex Agency Team of the Year *NEW*

This category recognises outstanding work from an agency side marketing team which has made a significant impact to the agency’s or client’s overall mobile marketing / advertising output.

Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:

• Outstanding achievement in marketing campaigns
• Creativity and innovation
• Strategic thinking
• Excellent execution
• Successful results against objectives / KPIs
• Any other exceptional achievements or work that especially merits this award. Manager / client testimonials are welcomed

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33. Mob-Ex Marketer of the Year *NEW*

This category recognises outstanding leadership and excellence from a brand-side marketing leader who has made a significant impact to their brand’s overall mobile marketing / advertising output.

Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period:

• Creativity and innovation
• Strategic thinking
• Excellent execution
• New business wins
• Stability or improvement of the agency’s business performance
• Having built or maintained a positive working environment for their teams
• Contribution to the wider industry
• Any other exceptional achievements or work that especially merits this award

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34. Mob-Ex Team of the Year *NEW*

This category recognises outstanding work from a brand-side marketing team which has made a significant impact to the organization’s overall mobile marketing / advertising output.

Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:

• Outstanding achievement in marketing campaigns
• Creativity and innovation
• Strategic thinking
• Excellent execution
• Successful results against objectives / KPIs
• Any other exceptional achievements or work that especially merits this award. Manager / client testimonials are welcomed

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BEST OF SHOW – BRAND (NOT FOR ENTRY)

Given to the client organisation that performs best at the Mob-Ex Awards 2020. The highest honour, this award is not open for entry. It is awarded to the client organisation with the highest score of winning entries.

BEST OF SHOW – AGENCY (NOT FOR ENTRY)

Given to the agency or solution provider that performs best at the Mob-Ex Awards 2020. The highest honour, this award is not open for entry. It is awarded to the agency or solution provider with the highest score of winning entries.