This category recognises the best campaign designed to promote app installations and drive downloads. Judges will be looking for examples of the strategies employed and the results achieved over the campaign period.

This category recognises mobile campaigns and initiatives that were designed to grow brand recognition, brand recall, and brand familiarity. Judges will be looking for examples of improved brand awareness post the campaign period.

This category recognises campaigns that successfully engaged consumers. The entry should demonstrate how the campaign yielded a positive reponse in the form of new leads, sales, conversions, trials, or repeat customers. Judges will be looking for examples of how this was achieved using the mobile platform.

Recognises the most outstanding use of data, insights, analytics and/or research behind a mobile campaign. Judges will be looking at how data has been crucial in driving the campaign’s core objectives. Entrants should illustrate the details of the target audience and how they were engaged via the mobile campaign. This category is open to any one-off or ongoing campaign or initiative, where research may take place outside the eligibility period.

Recognises the best use of mobile marketing for the first launch of a new product/service or the relaunch of an existing product/service. Judges will be looking for the role and overall contribution of mobile that drove the brand’s core business objective. This category is open to any one-off or ongoing campaign or initiative.

This category recognises the most comprehensive mobile advertising strategies across all content from all business sectors. Judges will be focusing on the campaign’s strategic foundation and effectiveness. This category is open to any one-off or ongoing campaign or initiative.

This category recognises the most effective campaigns for engaging and nurturing a specific target audience. Judges will be focusing on the campaign’s strategic foundation and effectiveness. This category is open to any one-off or ongoing campaign or initiative.

Recognises the best use of mobile marketing as the most efficient routes to business/market growth. Judges will be looking for thought leadership and success in all facets of your business, from marketing, customer experience, design and product that drove the brand’s market growth. This category is open to any one-off or ongoing campaign or initiative.

Recognises the best original content that included the mobile platform as part of its execution. This could include branded games, video episodes or any other content designed to entertain as well as increase brand interaction and awareness.

This category recognises the most outstanding mobile campaigns based on data, insights, analytics and/or research for driving the client’s core objectives. Judges will be looking at the effectiveness of the data of the targeted audience for achieving the business goal. This category is open to any one-off or ongoing campaign or initiative.

Recognises the best use display banners or rich media as part of a mobile marketing campaign. Judges will be looking for well-considered propositions or calls-to-action that resonated with its target audience, as well as above-average performance and/or ROI. This category is open to any one-off or ongoing campaign or initiative.

Recognises the best use of geo-targeting and location-based marketing campaigns that leveraged geographical or other forms of location-sensitive data. Judges will be looking at role location played in contributing to a successful outcome. This category is open to any one-off or ongoing campaign or initiative.

*This category was formerly Best Location-Based Marketing

Recognises the best use of advertising in-mobile applications. Judges will be looking for well-considered propositions or calls-to-action that resonated with its target audience, as well as above-average performance and/or ROI. This category is open to any one-off or ongoing campaign or initiative.

This category focuses on how a mobile device successfully engaged consumers using entertaining and engaging content in the form of a game, competition or other interactive media forms such as virtual and augmented reality. Judges will be looking for how an interactive mobile solution enhanced the brand experience and drove business objectives. We welcome entries from sophisticated mobile gaming, VR, AR and related apps created by highly creative developers, agencies and client marketers.

This category focuses on the outstanding collaboration of Key Opinion Leaders and brands in a mobile/web app. Entrants should show strong evidence of how KOLs played a prominent role in the conception and/or execution of the campaign and how they generated results against campaign objectives. This category is open to any one-off or ongoing campaign or initiative.

Recognises organisations that have successfully leveraged mobile technology to enhance the customer shopping experience and drive sales through the use of mobile apps or mobile-optimised websites. Entrants should demonstrate a clear strategy for utilising mobile commerce to reach and engage customers, resulting in significant growth in sales and customer satisfaction.

Judges will be looking for innovative uses of mobile technology to improve the customer journey, streamline the checkout process, and enhance the overall mobile shopping experience.

Recognises excellence in the use of mobile marketing as part of a broader campaign, including online and offline platforms. Mobile should be an integral part of the campaign and a key driver of the marketing objectives. Integrated mobile work should highlight the unique communication between the given platforms. This category is open to any one-off or ongoing campaign or initiative.

Recognises organisations that best demonstrate the use of mobile and/or web apps to build strong relationships with consumers, strengthening customer loyalty and/or leading to an increase in customer retention. This category is open to any one-off or ongoing campaign or initiative.

This category recognises organisations that have effectively used mobile marketing to deliver highly personalised and relevant experiences to their customers.

Judges will be looking for a clear strategy for leveraging customer data and mobile technology to create tailored and personalised experiences that drive engagement and conversion. This category is open to any one-off or ongoing campaign or initiative.

This category recognises the best use of promotions via the mobile platform. Judges will be looking for the specific special offer, discount or call to action that was promoted for the purpose of garnering an audience response. This category is open to any one-off or ongoing campaign or initiative.

This category recognises organisations have successfully leveraged mobile technology to deliver real-time marketing campaigns that engage customers in the moment.

Judges will be looking for a clear strategy for using mobile technology to deliver relevant and timely content, offers and promotions to customers through push notifications, SMS, or in-app messaging. The winner will have effectively used real-time marketing to increase customer engagement, drive sales, and improve customer loyalty. This category is open to any one-off or ongoing campaign or initiative.

This category recognises the intelligent, creative and effective use of social platforms for mobile users. Judges will be looking for kick-ass relationship building, lead generation, engagement, and/or a deeper connection with existing customers. This category is open to any one-off or ongoing campaign or initiative.

This category recognises the most powerful use of video on the mobile platform. Judges will be looking for campaigns that leveraged mobile to yield great results against campaign objectives. This category is open to any one-off or ongoing campaign or initiative.

Recognises mobile campaigns which gave consumers a truly seamless and intuitive experience to achieve marketing objectives. Entrants must demonstrate a strategy which put the targeted user at the centre, set an industry standard of excellence with an innovative design and made ease-of-use a high priority.

Recognises mobile campaigns that generated an immediate response from their targeted consumers, and enhanced audience reach. Examples of a desired response might include, but not be limited to, purchase, redeeming a coupon, checking-in or voting. This category is open to any one-off or ongoing mobile marketing campaign.

Recognises the creative, innovative and successful use of the mobile platform. Judges will be looking for true originality and compelling innovative uses of the mobile medium that benefited consumers with new levels of functionality, access, value and convenience. This category is open to any one-off or ongoing mobile marketing campaign.

This category recognises the use of any innovative mobile technology to activate or enhance a marketing strategy, long or short-term campaign or a one-off execution. Judges are looking for the creative and effective use of mobile technology to achieve marketing outcomes.

Recognises companies or organisations that have successfully used the mobile medium to effectively reach and engage consumer audiences. Nominees for this award will have demonstrated a clear strategy for using mobile technology to deliver a campaign that effectively reaches and engages consumers, resulting in a significant impact on the business. This category is open to any one-off or ongoing mobile marketing campaign/app/execution.

Recognises companies or organisations in the banking and finance industry that have successfully leveraged the mobile medium to reach and engage their customers. Nominees for this award will have demonstrated a clear strategy for using mobile marketing to increase brand awareness, drive customer acquisition and engagement, and promote financial products and services. This category is open to any one-off or ongoing mobile marketing campaign/app/execution.

Recognises the best examples of mobile marketing for organisations from the consumer goods vertical. This category is open to any one-off or ongoing mobile marketing campaign/app/execution.

Recognises the best examples of mobile marketing for organisations from eCommerce and retail. This category is open to any one-off or ongoing mobile marketing campaign/app/execution.

Recognises the best examples of mobile marketing for organisations from fashion and beauty. This category is open to any one-off or ongoing mobile marketing campaign/app/execution.

Recognises the best examples of mobile marketing for organisations in the F&B industry. This category is open to any one-off or ongoing mobile marketing campaign/app/execution.

Recognises the best use of mobile to help improve communication, information flow and allows users to track or monitor their activity or consumption.This award is eligible for any government-owned, utility & services providers. Examples include social welfare, education, infrastructural development or government services, health-related counters, financial monitoring tools, a telco’s usage tracker, or any other utility or productivity-related mobile activities. Entrants will have to demonstrate the use of mobile to the brand, how the users were able to associate it to the brand, and the usefulness to its customer base.

Recognises the best examples of mobile marketing that promotes health and wellness through mobile initiatives, whether it’s fitness apps, mental health support, or healthcare information. This category is open to any one-off or ongoing mobile marketing campaign/app/execution.

Recognisesthe best examples of mobile marketing for organisations from the travel and hospitality sector. This category is open to any one-off or ongoing mobile marketing campaign/app/execution.

Recognises companies or organisations that have successfully leveraged the mobile medium to target the lifestyle and entertainment market. Nominees for this award will have demonstrated a clear strategy for using mobile marketing to increase brand awareness, drive customer acquisition and engagement, and deliver relevant and timely content, offers and promotions to customers through mobile apps or mobile-optimised websites. This category is open to any one-off or ongoing mobile marketing campaign/app/execution.

Recognises telcos that have successfully leveraged the mobile medium to reach and engage their customers. Nominees for this award will have demonstrated a clear strategy for using mobile marketing to increase brand awareness, drive customer acquisition and engagement, and promote their products and services and/or their partners’ products and services. This category is open to any one-off or ongoing mobile marketing campaign/app/execution.

Given to the agency or solution provider that performs best at the Mob-Ex Awards 2024. The highest honour, this award is not open for entry. It is awarded to the agency or solution provider with the highest score of winning entries.

Given to the client organisation that performs best at the Mob-Ex Awards 2024. The highest honour, this award is not open for entry. It is awarded to the client organisation with the highest score of winning entries.