2023 Winners

Mob-Ex Champion - Agency (North Asia)

Mindshare Hong Kong
Mob-Ex Champion - Agency (Southeast Asia)

ADA Asia

 

Mob-Ex Champion - Brand (North Asia)

Midland Realty
Mob-Ex Champion - Brand (Southeast Asia)

Unilever

 

1. Best App Install Campaign
GOLD

blu by BCA Digital
Campaign: The blu kid on the block
Agency: ADA Asia
SILVER

UOB Thailand
Brand: TMRWbyUOB Thailand
Campaign: TMRWbyUOB Thailand X ADA: Swimming against the Tide
Agency: ADA Asia
BRONZE

Club HKT
Brand: The Club
Campaign: The Club Super App – Citi The Club Credit Card
2. Best Awareness Campaign
GOLD

Nestlé Indonesia
Brand: Wyeth Nutrition
Campaign: Wyeth Nutrition S-26 Procal GOLD Influences Purchase Intent Amongst Parents With Gamified Mobile Solutions
Agencies: Dentsu, InMobi
SILVER

Procter & Gamble Indonesia
Brand: Downy
Campaign: Downy Harumkan Indonesia
Agencies: EssenceMediacom, VMLYR, BBDO, FAB
BRONZE

Promise (Hong Kong)
Campaign: PROMISE 30th Anniversary Celebration
Agency: EssenceMediacom
3. Best Campaign – B2C
GOLD

Midland Realty
Campaign: Midland VR Property Tour
Agencies: Mindshare Hong Kong, GroupM Nexus Hong Kong
SILVER

Club HKT
Brand: The Club
Campaign: The Club Super App
BRONZE

Nestlé Nutrition, Wyeth Nutrition
Brand: S-26 GOLD Progress (for Wyeth Nutrition)
Campaign: My Mom, My Superhero
Agency: Imagic Esolutions
BRONZE

FWD Group Holdings
Brand: FWD Insurance
Campaign: Microservices enabling Conversational Commerce within social media for Life Insurance
4. Best Campaign – Banking & Finance
GOLD

Bank Tabungan Negara
Campaign: Home Run : A Multi-Faceted Mobile Strategy For BTN’s Home Financing Triumph
Agency: Leverate Group
SILVER

HSBC Singapore
Campaign: HSBC Futureverse
BRONZE

MSIG Insurance (Hong Kong)
Campaign: MSIG$ Member Loyalty Program
Agency: ESDlife
BRONZE

Bank of East Asia
Campaign: BEA GOAL Gear Up Your Wealth
Agency: PHD
5. Best Campaign – Consumer Goods
GOLD

Unilever Singapore
Brand: Magnum
Campaign: The Magnum Pleasure Auction
Agency: Jack Morton Worldwide
SILVER

Unilever Sri Lanka
Brand: Sunlight
Campaign: Sunlight Care: SMS Promotion for A Good Cause
Agencies: ADA Asia, Mindshare Sri Lanka
BRONZE

Danone Indonesia
Brand: Bebelac
Campaign: The Start of The Great Journey (Awal Perjalanan Hebat)
6. Best Campaign – eCommerce & Retail
GOLD

Nestlé Nutrition, Wyeth Nutrition
Brand: S-26 GOLD Progress (for Wyeth Nutrition)
Campaign: My Mom, My Superhero
Agency: Imagic Esolutions
SILVER

HSBC Singapore
Campaign: HSBC Futureverse
BRONZE

Circle K Convenience Stores (HK)
Brand: Circle K
Campaign: Easy Goal Online Game Campaign
Agency: ESDlife
7. Best Campaign – Fashion & Beauty
GOLD

Procter & Gamble Indonesia
Brand: Pantene
Campaign: Pantene #NoMoreSetengahSetengah
Agencies: EssenceMediacom, Katch, Famous Allstars, Sugar&Spice, BBDO Indonesia
SILVER

L’Oreal
Brand: Kérastase
Campaign: L’Oreal captures audiences with Kérastase LivingAds Mobile Campaign
Agencies: Wavemaker Philippines, Wagawin
BRONZE

Unilever Indonesia
Brand: CLEAR Indonesia
Campaign: CLEARxTinyTan
Agencies: MullenLowe Lintas Indonesia, Mindshare Indonesia, Trisula
BRONZE

Himalaya Indonesia
Brand: Himalaya
Campaign: Himalaya Branded Content
Agency: EssenceMediacom
8. Best Campaign – Food & Beverage
GOLD

Knoxport
Brand: KFC
Campaign: Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Meal Campaign
Agencies: Wavemaker Philippines, Digital Turbine
SILVER

Unilever
Brand: Wall’s Corneto
Campaign: Cornetto Love Rose
Agencies: HAVAS Riverorchid, Boost Digital
BRONZE

Kopi Kenangan
Campaign: PASAL – Swiping right for Kopi Kenangan
Agency: ADA Asia
9. Best Campaign – Government, Utility & Services
GOLD

FansWave
Brand: FansWiFi
Campaign: Government WiFi
SILVER

Singapore Kindness Movement
Campaign: 3:13
Agency: WE Communications
BRONZE

Norwegian Seafood Council
Campaign: The Story from The North
Agency: iProspect Thailand
10. Best Campaign – Health & Wellness
GOLD

Prudential Myanmar Life Insurance
Campaign: Walk2Win Powered by the Pulse by Prudential App
SILVER

Bayer Vietnam
Brand: Berocca
Campaign: Berocca – Positive Energy
Agency: Carnival, EssenceMediacom
BRONZE

National University Hospital (NUH)
Campaign: NUH Nursing Recruitment Campaign 2022
Agency: KRDS Digital
11. Best Campaign – Hospitality & Travel
GOLD

Garuda Indonesia
Campaign: Garuda Online Travel Fair – Garuda Indonesia’s Digital Marketing Game Amidst Turbulence
Agency: Leverate Group
SILVER

Club HKT
Brand: The Club
Campaign: The Club Super App
BRONZE

Japan National Tourism Organization
Campaign: JNTO: Rediscovering the charms of Japan
Agency: ADA Asia
12. Best Campaign – Lifestyle & Entertainment
GOLD

Bacardi
Campaign: Bacardi’s Go Live, Go Liberation Music Festival
Agency: OMD China
SILVER

Volkswagen Commercial Vehicles
Brand: Caddy California
Campaign: Hotel California
Agency: PHD Taiwan
BRONZE

HSBC Singapore
Campaign: Hex+
Agency: Pico
13. Best Campaign – Telecommunications
GOLD

CSL Mobile
Campaign: CSL Mobile x M+ “Reshaping the New Art Tech Experience”
Agency: CruiSo Digital Solutions
SILVER

Club HKT
Brand: The Club
Campaign: The Club Super App
BRONZE

Singtel
Campaign: 5G Live Activation
Agency: Leo Burnett Singapore
14. Best Campaign Pivot
GOLD

Google Taiwan
Brand: Google Play Games
Campaign: Flipping the market funnel
Agency: PHD Taiwan
SILVER

Nestlé Nutrition, Wyeth Nutrition
Brand: S-26 GOLD Progress (for Wyeth Nutrition)
Campaign: My Mom, My Superhero
Agency: Imagic Esolutions
BRONZE

Permata Bank
Brand: Permata Bank Personal Loans
Campaign: Permata Kredit Tanpa Agunan (Personal Loan Products)
Agency: M&C Saatchi Indonesia
15. Best COVID-19 Related Campaign
GOLD

Midland Realty
Campaign: Midland VR Property Tour
Agency: Mindshare Hong Kong, GroupM Nexus Hong Kong
SILVER

Krungthai Bank
Campaign: Krungthai Bank Next is Now
Agencies: iProspect Thailand, dentsu CXM
BRONZE

HSBC Singapore
Campaign: Hex+
Agency: Pico
16. Best Direct to Consumer Campaign
GOLD

Kärcher Malaysia
Brand: Kärcher
Campaign: Just PUZZI® Lah
Agency: Kingdom Digital
SILVER

Midland Realty
Campaign: Midland VR Property Tour
Agencies: Mindshare Hong Kong, GroupM Nexus Hong Kong
BRONZE

Eagle Property Management (CP)
Brand: Langham Place
Campaign: LP Club App 2.0 – Happy Shopping Formula
Agency: DigiSalad
17. Best Insights-Driven Mobile Campaign
GOLD

Unilever Singapore
Brand: Magnum
Campaign: The Magnum Pleasure Auction
Agency: Jack Morton Worldwide
SILVER

Bank Central Asia
Brand: BCA
Campaign: KPR Rumah Anti Drama – A “No-drama” New Home
Agency: ADA Asia
BRONZE

Audi Vietnam
Campaign: Driving High-End Results with High-Impact Ads: Audi Gains 200% in CTR with 90% Less Cost
Agency: TenMax ADTech Lab
18. Best Launch / Relaunch
GOLD

Kärcher Malaysia
Brand: Kärcher
Campaign: Just PUZZI® Lah
Agency: Kingdom Digital
SILVER

Viettel Telecom
Campaign: TV360
BRONZE

U Mobile
Campaign: The Unbeatables
Agency: TBWA\\Kuala Lumpur
19. Best Location-Based Marketing
GOLD

adidas Singapore
Campaign: adidas Flagship Store Launch
Agencies: Clear Channel Singapore, IPG DXTRA
SILVER

Unilever
Brand: Wall’s
Campaign: Wall’s Indonesia creates moments of togetherness on mobile for Ramadan
Agencies: Mindshare Indonesia, InMobi
BRONZE

Asian Paints
Brand: Asian Paints Bocor Guard
Campaign: Bocor Guard
Agency: M&C Saatchi Indonesia
20. Best Mobile Advertising Strategy
GOLD

Bytedance
Brand: TikTok
Campaign: Digital Well-being campaign: #benerserunya
Agency: M&C Saatchi Indonesia
SILVER

UOB Thailand
Brand: TMRWbyUOB Thailand
Campaign: TMRWbyUOB Thailand X ADA: Swimming against the Tide
Agency: ADA Asia
BRONZE

Unilever Indonesia
Brand: POND’S Men
Campaign: POND’S Men Bright Boost Mobile Campaign Shatters Benchmarks with Aurora Interactive Video and Augmented Reality
Agencies: Mindshare Indonesia, Digital Turbine
21. Best Mobile Campaign for a Specific Audience
GOLD

Unilever
Brand: Rexona
Campaign: Teens Do the #RexonaFirstDayVibe
Agencies: Mindshare Philippines, TikTok Philippines
SILVER

Matahari
Campaign: Matahari X ADA: A Lebaran challenge overcome with grit
Agency: ADA Asia
BRONZE

Asian Paints
Brand: Asian Paints Bocor Guard
Campaign: Bocor Guard
Agency: M&C Saatchi Indonesia
22. Best Mobile Growth Strategy
GOLD

Eagle Property Management (CP)
Brand: Langham Place
Campaign: LP Club App 2.0 – Happy Shopping Formula
Agency: DigiSalad
SILVER

Shell International Petroleum
Brand: Shell Helix
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
BRONZE

FrieslandCampina
Brand: Friso
Campaign: Friso Ecosystem
Agency: MRM Singapore
23. Best Original Content
GOLD

blu by BCA Digital
Campaign: #JadiWise Be Wise with blu
Agency: ADA Asia
SILVER

Volkswagen Commercial Vehicles
Campaign: Hotel California
Agency: PHD Taiwan
BRONZE

Lazada
Campaign: Lazada Jingle Campaign
Agency: Spotify Advertising
24. Best Result-Driven Mobile Campaign
GOLD

Bytedance
Brand: TikTok
Campaign: Digital Well-being campaign: #benerserunya
Agency: M&C Saatchi Indonesia
SILVER

Indonesia Indah Foundation
Brand: Hari Bersih Indonesia 2023
Campaign: Hari Bersih Indonesia 2023
Agency: M&C Saatchi Indonesia
BRONZE

Club HKT
Brand: The Club
Campaign: The Club Super App
25. Best Use of Display Advertising
GOLD

Traveloka
Campaign: TenMax & Traveloka – Revitalize Tourism in Vietnam with Real-time Intention Signal Analysis
Agency: TenMax AdTech Lab
SILVER

Ocean Park Corporation
Brand: Water World Ocean Park Hong Kong
Campaign: “Endless Summer! Go Splash! ” Summer Campaign 2022
Agencies: Uth Creative, DentsuX Media
BRONZE

Audi Vietnam
Campaign: Driving High-End Results with High-Impact Ads: Audi Gains 200% in CTR with 90% Less Cost
Agency: TenMax ADTech Lab
26. Best Use of In-App Advertising
GOLD

Unilever Philippines
Brand: Surf Fabric Solutions
Campaign: Surf’s Livestreamer Collaboration: “From One Wise Mom to Another”
Agency: Mindshare Philippines
SILVER

Knoxport
Brand: KFC Philippines
Campaign: Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Meal Campaign
Agencies: Wavemaker Philippines, Digital Turbine
BRONZE

Unilever Indonesia
Brand: POND’S Men
Campaign: POND’S Men Bright Boost Mobile Campaign Shatters Benchmarks with Aurora Interactive Video and Augmented Reality
Agencies: Mindshare Indonesia, Digital Turbine
27. Best Use of Interactive Media / AR & VR
GOLD

Lazada Indonesia
Campaign: Rock the Shopping Cart: Lazada’s Karaoke Art
Agencies: EssenceMediacom, YMT
SILVER

EZ-Link
Campaign: EZ-Link Augmented Reality (AR) Ride and Find Game
BRONZE

Sony
Brand: Sony Pictures
Campaign: Sony Pictures- Resident Evil
Agency: mCanvas Advertising
28. Best Use of KOLs / Influencers
GOLD

Unilever Indonesia
Brand: CLEAR Indonesia
Campaign: CLEARxTinyTan
Agencies: MullenLowe Lintas Indonesia, Mindshare Indonesia, Trisula
SILVER

Bayer Vietnam
Brand: Elevit
Campaign: Elevit – Love Completes
Agencies: Carnival, EssenceMediacom
BRONZE

Procter & Gamble Indonesia
Brand: Pantene
Campaign: Pantene #NoMoreSetengahSetengah
Agencies: EssenceMediacom, Katch, Famous Allstars, Sugar&Spice, BBDO Indonesia
29. Best Use of Mobile – Customer Engagement
GOLD

Midland Realty
Campaign: Midland VR Property Tour
Agencies: Mindshare Hong Kong, GroupM Nexus Hong Kong
SILVER

Eagle Property Management (CP)
Brand: Langham Place
Campaign: LP Club App 2.0 – Happy Shopping Formula
Agency: DigiSalad
BRONZE

Lendlease Retail
Brand: Lendlease Plus
Campaign: CNY 2023 – Find Your Fortune Treasure Hunt
Agency: Accenture
30. Best Use of Mobile Commerce
GOLD

MSIG Insurance (Hong Kong)
Campaign: “MSIG HK” Mobile App
Agency: ESDlife
SILVER

Glico
Brand: Pocky
Campaign: Pocky Offers a Taste of Happiness with Personalized Sampling on Mobile
Agencies: Wavemaker Indonesia, InMobi
BRONZE

Club HKT
Brand: The Club
Campaign: The Club Super App
31. Best Use of Mobile Integration
GOLD

Procter & Gamble Indonesia
Brand: Downy
Campaign: Downy Harumkan Indonesia
Agencies: EssenceMediacom, VMLYR, BBDO, FAB
SILVER

Nestlé Indonesia
Brand: Wyeth Nutrition
Campaign: Wyeth Nutrition S-26 Procal GOLD Influences Purchase Intent Amongst Parents With Gamified Mobile Solutions
Agencies: Dentsu, InMobi
BRONZE

HSBC Singapore
Campaign: HSBC Futureverse
32. Best Use of Personalisation
GOLD

Krungthai Bank
Campaign: Krungthai Bank Next is Now
Agencies: iProspect Thailand, dentsu CXM
SILVER

Unilever
Brand: Wall’s
Campaign: Wall’s Indonesia creates moments of togetherness on mobile for Ramadan
Agencies: Mindshare Indonesia, InMobi
BRONZE

Eagle Property Management (CP)
Brand: Langham Place
Campaign: LP Club App 2.0 – Happy Shopping Formula
Agency: DigiSalad
33. Best Use of Promotions
GOLD

Circle K Convenience Stores (HK)
Brand: Circle K
Campaign: Easy Goal Online Game Campaign
Agency: ESDlife
SILVER

Club HKT
Brand: The Club
Campaign: The Club Super App
BRONZE

VF Group
Brand: Timberland
Campaign: Timberland X ADA: Achieving highest ever one-day sales on Shopee @​ July’22 Super Brand Day
Agency: ADA Asia
34. Best Use of Real Time Marketing
GOLD

Unilever Indonesia
Brand: CLEAR Indonesia
Campaign: CLEAR Your Head
Agencies: MullenLowe Lintas Indonesia, Mindshare Indonesia, Trisula
SILVER

Unilever Indonesia
Brand: Pepsodent
Campaign: Pepsodent Fosters Healthy Brushing Habits with Mobile at First Glance
Agencies: Mindshare Indonesia, InMobi
BRONZE

Danone
Brand: AQUA
Campaign: #AQUADULU
Agencies: Wavemaker Indonesia, Emtek Digital
35. Best Use of Social
GOLD

HSBC Singapore
Campaign: HSBC Futureverse
SILVER

Unilever Philippines
Brand: Cream Silk
Campaign: Cream Silk x Ben&Ben Y2: Connecting Heartbreak and HAIR-tbreak
Agency: Mindshare Philippines
BRONZE

HSBC Singapore
Campaign: Play for Good
Agency: Ogilvy Singapore
36. Best Use of Video
GOLD

HSBC Singapore
Campaign: HSBC Futureverse
SILVER

Kärcher Malaysia
Brand: Kärcher
Campaign: Just PUZZI® Lah
Agency: Kingdom Digital
BRONZE

Volkswagen Commercial Vehicles
Brand: Caddy California
Campaign: Hotel California
Agency: PHD Taiwan
37. Best User Experience
GOLD

The Hong Kong Jockey Club
Brand: Racing Touch
Campaign: Racing Touch app
SILVER

Eagle Property Management (CP)
Brand: Langham Place
Campaign: LP Club App 2.0 – Happy Shopping Formula
Agency: DigiSalad
BRONZE

Wipro Unza
Brand: Vitalis
Campaign: From Impression to Expression: How Vitalis Perfume Sparkled its Way into the Hearts of Young Women in Indonesia by bringing their happiest smile/face right away
Agencies: EssenceMediacom, YMT
38. Most Engaging Mobile Campaign
GOLD

Unilever Singapore
Brand: Magnum
Campaign: The Magnum Pleasure Auction
Agency: Jack Morton Worldwide
SILVER

DBS Bank
Campaign: DBS Card+ India App
BRONZE

Lendlease Retail
Brand: Lendlease Plus
Campaign: CNY 2023 – Find Your Fortune Treasure Hunt
Agency: Accenture
39. Most Innovative Use of Mobile
GOLD

AIA Singapore
Campaign: My AIA SG: Healthier, Longer, Better Lives at Your Fingertips
SILVER

Unilever
Brand: Wall’s, Paddle Pop
Campaign: Paddle Pop Thrills Parents and Kids with the “Choco Magma Land” Treasure Hunt
Agencies: Mindshare Indonesia, InMobi
BRONZE

Lazada
Campaign: Elevating Lazada E-Commerce Through Mobile Innovation with Petal Ads
Agency: Petal Ads (Huawei)
40. Most Innovative Use of Mobile Technology
GOLD

Midland Realty
Campaign: Midland VR Property Tour
Agencies: Mindshare Hong Kong, GroupM Nexus Hong Kong
SILVER

CSL Mobile
Campaign: CSL Mobile x M+ “Reshaping the New Art Tech Experience”
Agency: CruiSo Digital Solutions
BRONZE

The Hong Kong Jockey Club
Brand: HKJC TV
Campaign: HKJC TV App features “Live Multi Angle Cam” and “Find My Horse”