2023 Winners
Mob-Ex Champion - Agency (North Asia)
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Mindshare Hong Kong |
Mob-Ex Champion - Agency (Southeast Asia)
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ADA Asia |
Mob-Ex Champion - Brand (North Asia)
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Midland Realty |
Mob-Ex Champion - Brand (Southeast Asia)
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Unilever |
1. Best App Install Campaign
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GOLDblu by BCA Digital |
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SILVERUOB Thailand |
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BRONZEClub HKT |
2. Best Awareness Campaign
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GOLDNestlé Indonesia |
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SILVERProcter & Gamble Indonesia |
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BRONZEPromise (Hong Kong) |
3. Best Campaign – B2C
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GOLDMidland Realty |
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SILVERClub HKT |
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BRONZENestlé Nutrition, Wyeth Nutrition |
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BRONZEFWD Group Holdings |
4. Best Campaign – Banking & Finance
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GOLDBank Tabungan Negara |
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SILVERHSBC Singapore |
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BRONZEMSIG Insurance (Hong Kong) |
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BRONZEBank of East Asia |
5. Best Campaign – Consumer Goods
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GOLDUnilever Singapore |
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SILVERUnilever Sri Lanka |
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BRONZEDanone Indonesia |
6. Best Campaign – eCommerce & Retail
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GOLDNestlé Nutrition, Wyeth Nutrition |
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SILVERHSBC Singapore |
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BRONZECircle K Convenience Stores (HK) |
7. Best Campaign – Fashion & Beauty
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GOLDProcter & Gamble Indonesia |
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SILVERL’Oreal |
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BRONZEUnilever Indonesia |
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BRONZEHimalaya Indonesia |
8. Best Campaign – Food & Beverage
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GOLDKnoxport |
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SILVERUnilever |
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BRONZEKopi Kenangan |
9. Best Campaign – Government, Utility & Services
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GOLDFansWave |
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SILVERSingapore Kindness Movement |
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BRONZENorwegian Seafood Council |
10. Best Campaign – Health & Wellness
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GOLDPrudential Myanmar Life Insurance |
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SILVERBayer Vietnam |
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BRONZENational University Hospital (NUH) |
11. Best Campaign – Hospitality & Travel
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GOLDGaruda Indonesia |
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SILVERClub HKT |
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BRONZEJapan National Tourism Organization |
12. Best Campaign – Lifestyle & Entertainment
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GOLDBacardi |
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SILVERVolkswagen Commercial Vehicles |
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BRONZEHSBC Singapore |
13. Best Campaign – Telecommunications
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GOLDCSL Mobile |
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SILVERClub HKT |
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BRONZESingtel |
14. Best Campaign Pivot
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GOLDGoogle Taiwan |
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SILVERNestlé Nutrition, Wyeth Nutrition |
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BRONZEPermata Bank |
15. Best COVID-19 Related Campaign
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GOLDMidland Realty |
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SILVERKrungthai Bank |
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BRONZEHSBC Singapore |
16. Best Direct to Consumer Campaign
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GOLDKärcher Malaysia |
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SILVERMidland Realty |
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BRONZEEagle Property Management (CP) |
17. Best Insights-Driven Mobile Campaign
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GOLDUnilever Singapore |
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SILVERBank Central Asia |
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BRONZEAudi Vietnam |
18. Best Launch / Relaunch
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GOLDKärcher Malaysia |
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SILVERViettel Telecom |
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BRONZEU Mobile |
19. Best Location-Based Marketing
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GOLDadidas Singapore |
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SILVERUnilever |
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BRONZEAsian Paints |
20. Best Mobile Advertising Strategy
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GOLDBytedance |
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SILVERUOB Thailand |
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BRONZEUnilever Indonesia |
21. Best Mobile Campaign for a Specific Audience
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GOLDUnilever |
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SILVERMatahari |
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BRONZEAsian Paints |
22. Best Mobile Growth Strategy
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GOLDEagle Property Management (CP) |
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SILVERShell International Petroleum |
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BRONZEFrieslandCampina |
23. Best Original Content
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GOLDblu by BCA Digital |
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SILVERVolkswagen Commercial Vehicles |
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BRONZELazada |
24. Best Result-Driven Mobile Campaign
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GOLDBytedance |
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SILVERIndonesia Indah Foundation |
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BRONZEClub HKT |
25. Best Use of Display Advertising
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GOLDTraveloka |
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SILVEROcean Park Corporation |
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BRONZEAudi Vietnam |
26. Best Use of In-App Advertising
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GOLDUnilever Philippines |
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SILVERKnoxport |
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BRONZEUnilever Indonesia |
27. Best Use of Interactive Media / AR & VR
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GOLDLazada Indonesia |
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SILVEREZ-Link |
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BRONZESony |
28. Best Use of KOLs / Influencers
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GOLDUnilever Indonesia |
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SILVERBayer Vietnam |
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BRONZEProcter & Gamble Indonesia |
29. Best Use of Mobile – Customer Engagement
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GOLDMidland Realty |
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SILVEREagle Property Management (CP) |
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BRONZELendlease Retail |
30. Best Use of Mobile Commerce
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GOLDMSIG Insurance (Hong Kong) |
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SILVERGlico |
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BRONZEClub HKT |
31. Best Use of Mobile Integration
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GOLDProcter & Gamble Indonesia |
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SILVERNestlé Indonesia |
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BRONZEHSBC Singapore |
32. Best Use of Personalisation
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GOLDKrungthai Bank |
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SILVERUnilever |
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BRONZEEagle Property Management (CP) |
33. Best Use of Promotions
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GOLDCircle K Convenience Stores (HK) |
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SILVERClub HKT |
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BRONZEVF Group |
34. Best Use of Real Time Marketing
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GOLDUnilever Indonesia |
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SILVERUnilever Indonesia |
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BRONZEDanone |
35. Best Use of Social
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GOLDHSBC Singapore |
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SILVERUnilever Philippines |
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BRONZEHSBC Singapore |
36. Best Use of Video
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GOLDHSBC Singapore |
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SILVERKärcher Malaysia |
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BRONZEVolkswagen Commercial Vehicles |
37. Best User Experience
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GOLDThe Hong Kong Jockey Club |
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SILVEREagle Property Management (CP) |
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BRONZEWipro Unza |
38. Most Engaging Mobile Campaign
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GOLDUnilever Singapore |
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SILVERDBS Bank |
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BRONZELendlease Retail |
39. Most Innovative Use of Mobile
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GOLDAIA Singapore |
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SILVERUnilever |
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BRONZELazada |
40. Most Innovative Use of Mobile Technology
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GOLDMidland Realty |
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SILVERCSL Mobile |
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BRONZEThe Hong Kong Jockey Club |