2022 Winners
Mob-Ex Best of Show - Brand
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Sun Hung Kai Properties |
Mob-Ex Best of Show - Agency
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CruiSo Digital Solutions |
1. Best App Install Campaign
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GOLDSun Hung Kai Real Estate (Sales & Leasing) Agency |
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SILVERTransitLink |
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BRONZESmart Axiata |
2. Best Awareness Campaign
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GOLDProcter & Gamble |
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SILVERSun Hung Kai Real Estate Agency |
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BRONZEProcter & Gamble |
3. Best Campaign Pivot
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GOLDSun Hung Kai Real Estate (Sales & Leasing) Agency |
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SILVERZinus |
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BRONZEGreat Eastern Life |
4. Best COVID-19 Response
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GOLDCoca-Cola (Japan) Company |
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SILVERHong Kong Tourism Board |
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BRONZESun Hung Kai Real Estate (Sales & Leasing) Agency |
5. Best Direct to Consumer Campaign
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GOLDSun Hung Kai Real Estate (Sales & Leasing) Agency |
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SILVERUnilever |
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BRONZEBCA |
6. Best Insights-Driven Mobile Campaign
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GOLDSino Group |
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SILVERSun Hung Kai Real Estate (Sales & Leasing) Agency |
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BRONZEAtlas Consolidated Brand: SHKP 8 Malls |
7. Best Launch / Re-launch
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GOLDSingtel |
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SILVERHang Seng Bank |
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BRONZEMilieu Insight |
8. Best Location-Based Marketing
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GOLDSun Hung Kai Real Estate (Sales & Leasing) Agency |
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SILVERWyeth Corporate Philippines |
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BRONZEWINK+ |
9. Best Mobile Advertising Strategy
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GOLDSpotify |
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SILVERSun Hung Kai Real Estate Agency |
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BRONZELazada Philippines |
10. Best Mobile Campaign for a Specific Audience
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GOLDSingtel |
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SILVERZALORA |
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BRONZECastrol |
11. Best Mobile Growth Strategy
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GOLDMTR Corporation |
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SILVERShell International Petroleum |
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BRONZECigna |
12. Best Mobile Payments Integration
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GOLDThe Hong Kong Jockey Club |
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SILVERTransitLink |
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BRONZEMTR Corporation |
13. Best Original Content
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GOLDVolkswagen |
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SILVERUnilever |
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BRONZECSL Mobile |
14. Best Results-Driven Mobile Campaign
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GOLDCigna |
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SILVERSun Hung Kai Real Estate (Sales & Leasing) Agency |
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BRONZEUnilever |
15. Best Use of Display Advertising
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GOLDUnilever Philippines |
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SILVERUnilever Cambodia |
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BRONZETransitLink |
16. Best Use of In-App Advertising
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GOLDUnilever Philippines |
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SILVERNestlé Philippines |
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BRONZESingtel |
17. Best Use of Interactive Media / AR & VR
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GOLDVolkswagen Taiwan |
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SILVERCSL Mobile |
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BRONZETai Po Mega Mall |
18. Best Use of KOLs / Influencers
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GOLDBytedance |
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SILVERProcter & Gamble |
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BRONZEHang Seng Bank |
19. Best Use of Mobile - Customer Engagement
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GOLDMTR Corporation |
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SILVERCigna |
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BRONZEThe Hong Kong Jockey Club |
20. Best Use of Mobile Integration
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GOLDDecathlon |
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SILVERTransitLink |
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BRONZESunshine Holdings |
21. Best Use of Promotions
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GOLDTransitLink |
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SILVERStarHub |
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BRONZESAFRA National Service Association |
22. Best Use of Social
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GOLDBytedance |
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SILVERLazada Philippines |
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BRONZEPepsi Philippines |
23. Best Use of Video
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GOLDBytedance |
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SILVERProcter & Gamble |
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BRONZEMinistry of Sustainability and the Environment |
24. Best User Experience
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GOLDNational Library Board Singapore |
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SILVERCigna |
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BRONZEThe Hong Kong Jockey Club |
25. Most Engaging Mobile Campaigns
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GOLDCSL Mobile |
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SILVERThe Estee Lauder Companies |
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BRONZEBayer Consumer Health Malaysia |
26. Most Innovative Use of Mobile
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GOLDCSL Mobile |
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SILVERCigna |
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BRONZEThe Hong Kong Jockey Club |
27. Most Innovative Use of Mobile Technology
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GOLDCSL Mobile |
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SILVERCigna |
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BRONZESun Hung Kai Real Estate (Sales & Leasing) Agency |
28. Industry Specific Use of Mobile: Banking & Finance
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GOLDSingtel |
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SILVERHang Seng Bank |
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BRONZEGenerali Vietnam |
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BRONZEHSBC Singapore |
29. Industry Specific Use of Mobile: Consumer Goods
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GOLDBayer Consumer Health Malaysia |
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SILVERUnilever Indonesia |
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BRONZEDANONE |
30. Industry Specific Use of Mobile: eCommerce & Retail
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GOLDThe Estee Lauder Companies |
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SILVERLazada Philippines |
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BRONZEPhilips Domestic Appliances |
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BRONZEZALORA |
31. Industry Specific Use of Mobile: Fashion & Beauty
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GOLDThe Estee Lauder Companies |
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SILVERUnilever Philippines |
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BRONZEZALORA |
32. Industry Specific Use of Mobile: Food & Beverage
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GOLDCoca-Cola (Japan) Company |
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SILVERSime Darby Oils |
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BRONZEUnilever Philippines |
33. Industry Specific Use of Mobile: Government, Utility & Services
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GOLDCSL Mobile |
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SILVERNational Library Board Singapore |
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BRONZEUNHCR |
34. Industry Specific Use of Mobile: Health & Wellness
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GOLDBayer Consumer Health Malaysia |
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SILVERCigna |
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BRONZEBayer Consumer Health Malaysia |
35. Industry Specific Use of Mobile: Hospitality & Travel
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GOLDHong Kong Tourism Board |
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SILVERMTR Corporation |
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BRONZESAFRA National Service Association |
36. Industry Specific Use of Mobile: Lifestyle & Entertainment
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GOLDCSL Mobile |
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SILVERSun Hung Kai Real Estate Agency |
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BRONZESpotify |