2020 Finalists
1. Best E-commerce Solution
 |
AEON Brand: AEON ESHOP Campaign: Winning The eCommerce Battle with Smart Segmentation Agency: RED² Digital |
 |
DBS Bank Campaign: DBS Utilities Marketplace |
|
DBS Bank and VivoCity Campaign: DBS X VivoRewards Instant Rewards (VRIR) Programme |
 |
Digi Telecommunications Campaign: E-Commerce Implementation Agency: BORN Group |
 |
ELCA (Thailand) Brand: LA MER Campaign: LA MER: Win Over the Pandemic with Data Agency: ADA |
 |
WeTix Campaign: WeTix – 1st Cinema Aggregator in Malaysia |
 |
ZALORA Campaign: 11.11 Singles’ Day Campaign, 12.12 Online Sale Campaign, Launch of the Pre-Loved Category with StyleTribute, Launch of the Kids category and Launch of the Essential Supplies category |
2. Best Insight-Driven Mobile Campaign
 |
Chevron Singapore Brand: Caltex Campaign: CaltexGO App |
|
DBS Bank Campaign: DBS Lifestyle App |
|
DBS Bank Campaign: POSB Everyday Card – Personalised Spend Campaign |
|
DBS Bank India Campaign: digibank by DBS Agency: Performics India- Publicis Media |
|
ELCA (Thailand) Brand: LA MER Campaign: LA MER: Win Over the Pandemic with Data Agency: ADA |
 |
giga! Campaign: Insight Driven campaign for launch of giga and DitchYourEx campaign |
 |
UNHCR – The UN Refugee Agency Campaign: UNHCR, Imagine Ramadan Agency: ADA |
3. Best Location-Based Marketing
 |
Philips Vietnam Brand: Philips Campaign: How Philips Targeted Premium Homes in Vietnam Agencies: Inmobi, Moblaze |
 |
T’way Air Brand: T’way Airlines Campaign: T’way Air Grand Launch Agency: RED² Digital |
 |
UNHCR – The UN Refugee Agency Campaign: UNHCR, Imagine Ramadan Agency: ADA |
4. Best Mobile Advertising Strategy
 |
ClassPass Campaign: A New Lease of Life (Growth) for ClassPass Agency: ADA |
|
ELCA (Thailand) Brand: LA MER Campaign: LA MER: Win Over the Pandemic with Data Agency: ADA |
 |
Indofood CBP Sukses Makmur Brand: Promina Campaign: Promina Homemade Virtual Cooking Agencies: i-dac Indonesia, DAX |
 |
Indofood CBP Sukses Makmur Brand: Popmie Campaign: Popmie #Serudirumah Agencies: i-dac Indonesia, DAX |
 |
UnionBank of the Philippines Brand: UnionBank Campaign: Bank the Way to Live by UnionBank Agencies: OMD Philippines, AdColony |
 |
UOB Campaign: UOB Mighty Agency: GERMS |
5. Best Mobile Growth Strategy
|
Chevron Singapore Brand: Caltex Campaign: CaltexGO App |
|
DBS Bank Campaign: DBS Lifestyle App |
|
DBS Bank India Campaign: digibank by DBS Agency: Performics India- Publicis Media |
|
giga! Campaign: DitchYourEx and switch to giga! |
 |
Heineken Malaysia Brand: GUINNESS Campaign: Guinness Taste Perfection Agency: Sambal Lab |
 |
Milieu Insight Campaign: Project Accelerate (Milieu Southeast Asia Regional Expansion) |
6. Best Mobile-Based Launch / Relaunch
 |
Boost Campaign: Boost Super Shake Agency: ADA |
 |
Singlife Campaign: Launch of the Singlife Account Agencies: SearchGuru, Wachsman, Duo Studio |
|
UnionBank of the Philippines Brand: UnionBank Campaign: Bank the Way to Live by UnionBank Agencies: OMD Philippines, AdColony |
|
UOB Campaign: UOB Mighty Agency: GERMS |
|
ZALORA Campaign: Launch of Kids category |
7. Best Original Content
|
DBS Bank and VivoCity Campaign: DBS X VivoRewards Instant Rewards (VRIR) Programme |
 |
DHL Campaign: DHL Logisticky |
 |
Frisian Flag Indonesia Brand: Frisian Flag FF IFT Campaign: Frisian Flag Teman 123 Agencies: ADA, AdColony |
 |
Medika Komunika Teknologi Brand: Hallobumil Campaign: Hallobumil Mengerti Mama Agency: Rolling Glory |
 |
Novartis Malaysia Brand: Cosentyx Campaign: My Skin – Be PsoPositive Agency: Edelman Malaysia |
 |
United International Pictures Philippines Brand: Sonic Campaign: Sonic the Hedgehog, Catch Him If You Can Agencies: Mindshare Philippines, AdColony |
|
UOB Campaign: UOB Lady’s Card 30 Years Campaign Agency: GERMS |
8. Best Result-Driven Mobile Campaign
|
AEON Brand: AEON ESHOP Campaign: Let The Data-Led Eshop Mobile Grow Agency: RED² Digital |
|
Boost Campaign: Boostopia Agency: ADA |
|
Chevron Singapore Brand: Caltex Singapore Campaign: Caltex Plus! Programme Agency: NTUC Link |
|
ClassPass Campaign: A New Lease of Life (Growth) for ClassPass Agency: ADA |
|
DBS Bank Campaign: POSB Everyday Card – Personalised Spend Campaign |
|
ELCA (Thailand) Brand: LA MER Campaign: LA MER: Win Over the Pandemic with Data Agency: ADA |
|
UNHCR – The UN Refugee Agency Campaign: UNHCR, Imagine Ramadan Agency: ADA |
 |
Workforce Singapore Brand: mycareersfuture.sg Campaign: Carousell x WSG Job Matching Campaign Agency: Carousell |
9. Best Use of Interactive Media / AR & VR
 |
Amorepacific Malaysia Brand: LANEIGE Malaysia Campaign: LANEIGE Cica Hunt: A WebAR game Agency: Kingdom Digital Solutions |
 |
Beiersdorf Indonesia Brand: NIVEA Campaign: Nivea #SentuhanIbu World of Imagination Agencies: OMD Indonesia, AdColony |
|
Frisian Flag Indonesia Brand: Frisian Flag FF IFT Campaign: Frisian Flag Teman 123 Agencies: ADA, AdColony |
 |
HSBC Campaign: HSBC Rugby Sevens ‘Kicking Game’ Agency: Digitas Singapore |
 |
Manulife Singapore Campaign: Feast of Huat Agency: Bread butter bacon |
 |
Nanyang Technological University, Singapore Campaign: AR you ready for HEY! |
|
UOB Cards Campaign: KrisFlyer UOB Credit Card Launch Agency: GERMS Digital |
10. Best Use of KOL
|
Manulife Singapore Campaign: Feast of Huat Agency: Bread Butter Bacon |
 |
Maxis Broadband Brand: ookyo by Maxis Campaign: How ookyo garnered high brand awareness with gaming-focused influencer strategy Agency: Kingdom Digital Solutions |
 |
Telekom Malaysia Brand: Unifi Campaign: Unifi-Second Chance Agency: Edelman Malaysia |
 |
Telekomunikasi Selular Brand: Telkomsel Campaign: #BhayPlastik Agencies: HD, i-dac Indonesia |
|
UOB Cards Campaign: UOB Spend and Get Promotion 2019 Agency: GERMS |
11. Best Use of Mobile – Banking Services
|
DBS Bank Campaign: DBS Lifestyle App |
|
DBS Bank Campaign: POSB Everyday Card – Personalised Spend Campaign |
|
DBS Bank Campaign: DBS Open Banking – A New Direction with APIs |
|
HSBC Bank Singapore Campaign: HSBC More than a Personal Loan Campaign – Powering Your Underlying Aspirations and Rewriting Your Story Agencies: Ogilvy, PHD Singapore |
|
UnionBank of the Philippines Brand: UnionBank Campaign: Bank the Way to Live by UnionBank Agencies: OMD Philippines, AdColony |
|
UOB Campaign: UOB Mighty Agency: GERMS |
12. Best Use of Mobile – Beauty
|
Beiersdorf Indonesia Brand: NIVEA Campaign: Nivea #SentuhanIbu World of Imagination Agencies: OMD Indonesia, AdColony |
|
ELCA (Thailand) Brand: LA MER Campaign: LA MER: Win Over the Pandemic with Data Agency: ADA |
 |
L’Oreal Indonesia Brand: Maybelline Indonesia Campaign: The Unseen Beauty Agency: Hybrid:H |
 |
Tohtonku Malaysia Brand: Nutox Malaysia Campaign: Nutox Wheel of Radiance CNY Campaign Agency: Kingdom Digital Solutions |
 |
Unilever Philippines Brand: Dove Campaign: Dove Deo Dry Serum Mobile Campaign Agencies: Mindshare Philippines, AdColony |
13. Best Use of Mobile – Consumer Goods
 |
Bayer Consumer Health Malaysia Brand: Berocca Campaign: Berocca Energises Ramadan Sales on Social Media in a Time of Social Distancing Agencies: Fishermen Integrated, Mediacom Malaysia |
 |
Bayer Consumer Health Malaysia Brand: Redoxon Campaign: Redoxon Brings Immunity Boosters into People’s Homes During Lockdown Agency: Mediacom Malaysia |
 |
Kimberly-Clark ANZ Brand: U by Kotex (UbK) Campaign: U by Kotex She Can Fund – Australia Agencies: Mindshare, WhiteGrey, SNAP |
 |
Philips Vietnam Brand: Philips Campaign: How Philips Targeted Premium Homes in Vietnam Agencies: Inmobi, Moblaze |
 |
Yale Campaign: YALE Smart Shop #takeiteasy Activation Campaign Agency: Infinity Core |
14. Best Use of Mobile – Customer Engagement
 |
BIGLIFE Brand: BIG Loyalty Campaign: BIG Loyalty’s 10th Anniversary: Points Catcher Agency: Orangeapes Interactive |
|
Boost Campaign: #DoGoodWithBoost Agency: ADA |
|
DBS Bank Campaign: DBS Lifestyle App |
|
DBS Bank Campaign: POSB Everyday Card – Personalised Spend Campaign |
 |
Dommal Food Services Brand: Domino’s Malaysia Campaign: Domino’s Sends Love Agency: 16TWO |
|
L’Oreal Indonesia Brand: Maybelline Indonesia Campaign: The Unseen Beauty Agency: Hybrid:H |
 |
Milieu Insight Campaign: Milieu Customer Care |
 |
SMRT Media Brand: WINK+ Campaign: WINK+ from Home Campaign |
 |
StarHub Campaign: The all-new StarHub Rewards – Say hello to rewards in a snap! Technology Platform: Perx Technologies |
|
UOB Campaign: UOB Mighty Agency: GERMS |
15. Best Use of Mobile – ePayment Gateway
|
Boost Campaign: Boostopia Agency: ADA |
|
DBS Bank Campaign: DBS PayLah! – Palm Vein Technology-Enabled Payments and QR Gift |
 |
Singtel Brand: Dash Campaign: Singtel Dash |
16. Best Use of Mobile – Fashion
 |
Love, Bonito Campaign: E-Commerce Implementation Agency: BORN Group |
 |
TATA CLiQ Luxury Campaign: E-Commerce Implementation Agency: BORN Group |
 |
TITAN Campaign: E-Commerce Implementation Agency: BORN Group |
17. Best Use of Mobile – Food and Beverage
 |
Burger King Indonesia Brand: Burger King Campaign: Biggest Break-Fasting Ritual with The Whopper Agency: Mediacom Indonesia |
|
Frisian Flag Indonesia Brand: Frisian Flag FF IFT Campaign: Frisian Flag Teman 123 Agencies: ADA, AdColony |
|
Heineken Malaysia Brand: GUINNESS Campaign: Guinness Taste Perfection Agency: Sambal Lab |
|
Indofood CBP Sukses Makmur Brand: Promina Campaign: Promina Homemade Virtual Cooking Agencies: i-dac Indonesia, DAX |
 |
The Lankan Crabs Bangsar Campaign: Crab-alicious! Agency: 16TWO |
 |
Whole Earth Brands Brand: Equal Philippines Campaign: Equal Philippines – The 6/6 Bounce Back Sale Agency: RED² Digital |
18. Best Use of Mobile – Gaming
 |
Arla Foods Brand: Arla Organic Campaign: #feedtheirgreatness Agency: Edelman Malaysia |
|
Beiersdorf Indonesia Brand: NIVEA Campaign: Nivea #SentuhanIbu World of Imagination Agencies: OMD Indonesia, AdColony |
|
BIGLIFE Brand: BIG Loyalty Campaign: BIG Loyalty’s 10th Anniversary: Points Catcher Agency: Orangeapes Interactive |
|
Burger King Indonesia Brand: Burger King Campaign: Play Your Way, Win Like A King Agency: Mediacom Indonesia |
|
Frisian Flag Indonesia Brand: Frisian Flag FF IFT Campaign: Frisian Flag Teman 123 Agencies: ADA, AdColony |
|
HSBC Campaign: HSBC Rugby Sevens ‘Kicking Game’ Agency: Digitas Singapore |
 |
Kenanga Investment Bank Campaign: Rescue Raya by Kenanga |
 |
Unilever Brand: Love, Beauty & Planet Campaign: #huntvirtualplastic Agency: Edelman Malaysia |
 |
Unilever Thailand Brand: Clear Shampoo – Thailand Campaign: Keep a CLEAR Head (Hands free gaming Experience) Agencies: Mindshare Thailand, POKKT |
|
United International Pictures Philippines Brand: Sonic Campaign: Sonic the Hedgehog, Catch Him If You Can Agencies: Mindshare Philippines, AdColony |
19. Best Use of Mobile – Government, Utility & Services
|
giga! Campaign: giga! Best Mobile Service in an App |
 |
Viettel Business Solutions – Viettel Group Brand: Viettel Campaign: Healthcare Solutions |
|
Workforce Singapore Brand: mycareersfuture.sg Campaign: Carousell x WSG Job Matching Campaign Agency: Carousell |
20. Best Use of Mobile – Hospitality / Travel
|
BIGLIFE Brand: BIG Loyalty Campaign: Earn BIG Live BIG |
 |
Changi Airport Group Campaign: E-Commerce Implementation Agency: BORN Group |
|
T’way Air Brand: T’way Airlines Campaign: T’way Air Grand Launch Agency: RED² Digital |
21. Best Use of Mobile – Insurance Services
 |
AIA Singapore Campaign: iSMART – Nurturing deeper customer relationships with data |
|
AIA Singapore Campaign: My AIA SG – Powering AIA’s digital customer engagement ecosystem |
 |
Great Eastern Life Campaign: Great Eastern Mobile App Agencies: BLKJ, SPROUD |
|
Manulife Singapore Campaign: Feast of Huat Agency: Bread Butter Bacon |
 |
NTUC Income Brand: SNACK by Income Campaign: SNACK by Income |
|
Singlife Campaign: Singlife Account Agency: JIN Design |
22. Best Use of Mobile – Lifestyle / Entertainment
|
Boost Campaign: Boostopia Agency: ADA |
|
ClassPass Campaign: A New Lease of Life (Growth) for ClassPass Agency: ADA |
 |
Garmin Vietnam Brand: Garmin Campaign: Garmin 10K Step Challenge Campaign Agency: RED² Digital |
|
Medika Komunika Teknologi Brand: Hallobumil Campaign: Hallobumil Mengerti Mama Agency: Rolling Glory |
|
NTUC Income Brand: SNACK by Income Campaign: SNACK by Income |
|
United International Pictures Philippines Brand: Sonic Campaign: Sonic the Hedgehog, Catch Him If You Can Agencies: Mindshare Philippines, AdColony |
 |
WeTix Campaign: WeTix – 1st Cinema Aggregator in Malaysia |
23. Best Use of Mobile – Property
 |
99.co Campaign: 99.co Social Proof and In-App Campaigns Agency: Insider |
|
AEON Brand: AEON ESHOP Campaign: Riding The Tide: Driving eCommerce Revenue Agency: RED² Digital |
 |
Orchard Turn Developments Brand: ION Orchard Campaign: ION Orchard Mobile Application Revamp Agency: 2359 Media |
24. Best Use of Mobile Integration
|
Bayer Consumer Health Malaysia Brand: Redoxon Campaign: Redoxon Brings Immunity Boosters into People’s Homes During Lockdown Agency: Mediacom Malaysia |
|
Beiersdorf Indonesia Brand: NIVEA Campaign: Nivea #SentuhanIbu World of Imagination Agencies: OMD Indonesia, AdColony |
|
DBS Bank Campaign: DBS Lifestyle App |
|
L’Oreal Indonesia Brand: Maybelline Indonesia Campaign: The Unseen Beauty Agency: Hybrid:H |
|
Nanyang Technological University, Singapore Campaign: AR you ready for HEY! |
|
SMRT Media Brand: WINK+ Campaign: WINK+ Neon Jungle 2019 |
|
UNHCR – The UN Refugee Agency Campaign: UNHCR, Imagine Ramadan Agency: ADA |
|
Yale Campaign: YALE Smart Shop #takeiteasy Activation Campaign Agency: Infinity Core |
25. Best Use of Social Media
|
Kenanga Investment Bank Campaign: Rescue Raya by Kenanga |
|
Manulife Singapore Campaign: Feast of Huat Agency: Bread Butter Bacon |
|
Telekomunikasi Selular Brand: Telkomsel Campaign: #BhayPlastik Agencies: HD, i-dac Indonesia |
|
UNHCR – The UN Refugee Agency Campaign: UNHCR, Imagine Ramadan Agency: ADA |
|
UOB Cards Campaign: UOB Spend and Get Promotion 2019 Agency: GERMS |
26. Best Social Media Strategy
|
Bayer Consumer Health Malaysia Brand: Berocca Campaign: Berocca Energises Ramadan Sales on Social Media in a Time of Social Distancing Agencies: Fishermen Integrated, Mediacom Malaysia |
|
Dommal Food Services Brand: Domino’s Malaysia Campaign: For The Love of Pizza, and You Agency: 16TWO |
 |
Garudafood Group Brand: Gery Malaysia Campaign: Gery: #ConfirmedSatisfied Agency: Kingdom Digital Solutions |
|
Kenanga Investment Bank Campaign: Rescue Raya by Kenanga |
|
Telekomunikasi Selular Brand: Telkomsel Campaign: #BhayPlastik Agencies: HD, i-dac Indonesia |
|
UNHCR – The UN Refugee Agency Campaign: UNHCR, Imagine Ramadan Agency: ADA |
|
UOB Cards Campaign: UOB Spend and Get Promotion 2019 Agency: GERMS |
27. Best User Experience
|
DBS Bank Campaign: DBS Lifestyle App |
|
DBS Bank Campaign: DBS PayLah! – Palm Vein Technology-Enabled Payments and QR Gift |
|
DBS Bank Campaign: DBS 3DS Digital Token Initiative |
|
DBS Bank Campaign: DBS Travel Marketplace |
|
giga! Campaign: giga! Best Mobile Service in an App |
|
L’Oreal Indonesia Brand: Maybelline Indonesia Campaign: The Unseen Beauty Agency: Hybrid:H |
 |
OCBC Bank Campaign: QR Cash Withdrawal |
|
StarHub Campaign: The all-new StarHub Rewards – Say hello to rewards in a snap! Technology Platform: Perx Technologies |
|
Tohtonku Malaysia Brand: Nutox Malaysia Campaign: Nutox Wheel of Radiance CNY Campaign Agency: Kingdom Digital Solutions |
|
United International Pictures Philippines Brand: Sonic Campaign: Sonic the Hedgehog, Catch Him If You Can Agencies: Mindshare Philippines, AdColony |
28. Most Engaging Mobile Campaign
|
Beiersdorf Indonesia Brand: NIVEA Campaign: Nivea #SentuhanIbu World of Imagination Agencies: OMD Indonesia, AdColony |
|
Frisian Flag Indonesia Brand: Frisian Flag FF IFT Campaign: Frisian Flag Teman 123 Agencies: ADA, AdColony |
|
Indofood CBP Sukses Makmur Brand: Promina Campaign: Promina Homemade Virtual Cooking Agencies: i-dac Indonesia, DAX |
|
Manulife Singapore Campaign: Feast of Huat Agency: Bread Butter Bacon |
|
SMRT Media Brand: WINK+ Campaign: WINK+ Voucher Exchange Promotions |
|
Telekomunikasi Selular Brand: Telkomsel Campaign: #BhayPlastik Agencies: HD, i-dac Indonesia |
|
UnionBank of the Philippines Brand: UnionBank Campaign: Bank the Way to Live by UnionBank Agencies: OMD Philippines, AdColony |
|
UOB Campaign: UOB Mighty Agency: GERMS |
29. Most Innovative Use of Mobile
|
DBS Bank Campaign: DBS PayLah! – Palm Vein Technology-Enabled Payments and QR Gift |
|
DBS Bank Campaign: DBS Lifestyle App |
|
Frisian Flag Indonesia Brand: Frisian Flag FF IFT Campaign: Frisian Flag Teman 123 Agencies: ADA, AdColony |
|
Indofood CBP Sukses Makmur Brand: Promina Campaign: Promina Homemade Virtual Cooking Agencies: i-dac Indonesia / DAX |
 |
Lendela Campaign: Carousell x Lendela Acquisition Campaign Agency: Carousell |
|
Manulife Singapore Campaign: Feast of Huat Agency: Bread Butter Bacon |
|
OCBC Bank Campaign: QR Cash Withdrawal |
|
Singlife Campaign: Singlife Account Agency: JIN Design |
|
StarHub Campaign: The all-new StarHub Rewards – Say hello to rewards in a snap! Technology Platform: Perx Technologies |
|
UnionBank of the Philippines Brand: UnionBank Campaign: Bank the Way to Live by UnionBank Agencies: OMD Philippines, AdColony |
30. Most Innovative Use of Mobile Technology
|
Amorepacific Malaysia Brand: LANEIGE Malaysia Campaign: LANEIGE Cica Hunt: A WebAR game Agency: Kingdom Digital Solutions |
|
DBS Bank Campaign: DBS Lifestyle App |
|
Frisian Flag Indonesia Brand: Frisian Flag FF IFT Campaign: Frisian Flag Teman 123 Agencies: ADA, AdColony |
|
HSBC Campaign: HSBC Rugby Sevens ‘Kicking Game’ Agency: Digitas Singapore |
|
Manulife Singapore Campaign: Feast of Huat Agency: Bread Butter Bacon |
|
SMRT Media Brand: WINK+ Campaign: WINK+ from Home Campaign |
|
StarHub Campaign: The all-new StarHub Rewards – Say hello to rewards in a snap! Technology Platform: Perx Technologies |
|
Unilever Philippines Brand: Dove Campaign: Dove Deo Dry Serum Mobile Campaign Agencies: Mindshare Philippines, AdColony |
|
Unilever Thailand Brand: Clear Shampoo – Thailand Campaign: Keep a CLEAR Head (Hands free gaming Experience) Agencies: Mindshare Thailand, POKKT |