2022 Finalists
1. Best App Install Campaign
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Commonwealth Bank Campaign: Mobile App Installation: The Key to Unlocking Growth Agency: ADA |
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Joyo Tech Brand: Snack Video Campaign: Snack Video: Xfactor Indonesia Agency: Mediacom Indonesia |
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Sino Group Brand: S+ REWARDS by Sino Malls Campaign: Shop More Win More Instant Lucky Draw |
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Sino Group Brand: Sino Malls Campaign: Consumption Voucher Scheme Promotions |
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Smart Axiata Brand: Pleng Campaign: Pleng App Install Campaign Agency: ADA |
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Sun Hung Kai Real Estate (Sales & Leasing) Agency Brand: SHKP 8 Malls Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021 Agencies: MakeItLoud Marketing, MakeItFun Studio |
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TransitLink Campaign: TL SimplyGo App – Unleash the Gates Agencies: Stellar Ace, Mastercard |
2. Best Awareness Campaign
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Bayer Brand: CDR Campaign: CDR #Unbreakable30 Agencies: MediaCom, Wunderman Thompson, StoreSend Indonesia |
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Bytedance Brand: TikTok Campaign: The Unlikely Influencer #SerunyaDiTikTok Agency: M&C Saatchi Indonesia |
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Hang Seng Bank Campaign: Project Hazel Agencies: Noiseless Design, Zenith Media, XDCG, Strategic Venture |
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Kaspersky Lab SEA Campaign: Safe Family Agency: Apostrophe Marketing Communications |
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Procter & Gamble Brand: Pantene Campaign: Pantene “Recharged Hair, Recharged Me” Agencies: Mediacom, Dentsu, BBDO, FAB Sugar n Spice, Famous Allstars |
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Procter & Gamble Brand: Rejoice Campaign: Rejoice “Instantly K-Drama” Agencies: Mediacom, FAB Kerling |
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Singtel Brand: Singtel Dash Campaign: Dash Rewards |
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Sun Hung Kai Real Estate (Sales & Leasing) Agency Brand: SHKP 8 Malls Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021 Agencies: MakeItLoud Marketing, MakeItFun Studio |
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Sun Hung Kai Real Estate Agency Brand: apm Campaign: apm’s Digital Sportcation Hub |
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Unilever Foods, Indonesia Brand: Bango and Royco Campaign: Bango and Royco Online-to-Offline Sampling Program Agencies: InMobi, Mindshare Indonesia |
3. Best Campaign Pivot
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Great Eastern Life Campaign: Great Eastern Women’s Run 2021 Agencies: Infinitus Productions, Full Circle Public Relations |
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Sime Darby Oils Campaign: #GetMoving Challenge Agency: Edelman Malaysia |
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Sun Hung Kai Real Estate (Sales & Leasing) Agency Brand: SHKP 8 Malls Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021 Agencies: MakeItLoud Marketing, MakeItFun Studio |
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The Hong Kong Jockey Club Brand: HKJC Smart Platform 2.0 Campaign: HKJC Account Opening App |
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TransitLink Campaign: TL SimplyGo App – Unleash the Gates Agencies: Stellar Ace, Mastercard |
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Zinus Campaign: Zinus eCommerce 12.12 Mega Campaign Agency: ADA |
4. Best COVID-19 Response
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Bayer Consumer Health Malaysia Brand: Berocca Campaign: Berocca Energises Malaysians to Transform from Sloth to Boss During Lockdown Agencies: Fishermen Integrated, Mediacom Malaysia |
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Coca-Cola (Japan) Company Brand: Coca-Cola Campaign: Team Coca-Cola PLAY NATION: Virtual Game Time Experience Agencies: Pico Art International, Pico International |
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Diageo Brand: Singleton Campaign: Su’s Bistro Map-Go! Agency: PHD Taiwan |
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Generali Vietnam Brand: Generali Campaign: Generali’s Connecting Dreams With “The Tomorrow Flea Market” Agency: PURPOSE.ANT |
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Gojek Brand: GoCar Protect Campaign: GoCar Protect by Gojek – Solutions For A Post Covid World Agency: PURPOSE.ANT |
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Hong Kong Tourism Board Campaign: Holiday at Home Agency: Mindshare Hong Kong |
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Sun Hung Kai Real Estate (Sales & Leasing) Agency Brand: SHKP 8 Malls Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021 Agencies: MakeItLoud Marketing, MakeItFun Studio |
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Tai Po Mega Mall Campaign: Interactive AI Robots and Edu-gym Agency: |
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Unilever Indonesia Brand: Pepsodent Campaign: Pepsodent Evokes Confident, “Merdeka” Smiles with an AI-powered Brand Activation OR Senyum Indonesia Agencies: InMobi, Mindshare Indonesia |
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Wyeth Corporate Philippines Brand: Wyeth Nutrition Campaign: Wyeth Nutrition Leverages InMobi for Commerce to Grow In-store Purchases Agencies: InMobi, OPENMIND |
5. Best Direct to Consumer Campaign
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Bayer Brand: Bepanthen Campaign: Bepanthen #BabyBoss #BosKecilku Agencies: MediaCom, Moms Community The Asian Parent, Moms Community Ibu Ibu Canggih, Eskimi, Wunderman |
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BCA Campaign: #AwasModus Campaign Agency: ADA |
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Sun Hung Kai Real Estate (Sales & Leasing) Agency Brand: SHKP 8 Malls Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021 Agencies: MakeItLoud Marketing, MakeItFun Studio |
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Tai Po Mega Mall Campaign: Interactive AI Robots and Edu-gym |
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Unilever Brand: Paddle Pop, Wall’s Campaign: Paddle Pop Thrills Parents and Kids with the “Choco Magma Land” Treasure Hunt Agencies: InMobi, Mindshare Indonesia |
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Unilever Philippines Brand: Selecta Supreme Campaign: Selecta Supreme Drives Purchases with an Online to Offline Shoppable Experience Agencies: InMobi, Mindshare Philippines |
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WINK+ Brand: Stellar Lifestyle Campaign: My Best X’mas Story |
6. Best Insights-Driven Mobile Campaign
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Atlas Consolidated Brand: Hugosave Campaign: Hugosave Lite: Breaking Acquisition Inertia with Consumer Insights |
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Milieu Insight Campaign: Museum of the Mind Agency: distillery |
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Ninja Xpress Campaign: SME Audience: The Key to Unlock Digital Opportunity Agency: ADA |
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PETRONAS Campaign: Hyper Personalisation Redemption Push Agency: ADA |
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Sino Group Brand: S+ REWARDS by Sino Malls Campaign: “Special Missions” Spend Stimulation Campaign |
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Sun Hung Kai Real Estate (Sales & Leasing) Agency Brand: SHKP 8 Malls Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021 Agencies: MakeItLoud Marketing, MakeItFun Studio |
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The Estee Lauder Companies Brand: Bobbi Brown Campaign: Beautify Your Beauty Experience with Personalisation Agency: ADA |
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UNHCR Campaign: Rigour in Regularity Agency: ADA |
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Wyeth Corporate Philippines Brand: Wyeth Nutrition Campaign: Wyeth Nutrition Leverages InMobi for Commerce to Grow In-store Purchases Agencies: InMobi, OPENMIND |
7. Best Launch / Re-launch
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Alliance Cosmetics Brand: SILKYGIRL Campaign: SILKYGIRL’s Sweet Treats Campaign Agency: Kingdom Digital Solutions |
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Bayer Brand: Redoxon Kids Campaign: Redoxon Kids #kunyahkunyahayojelajah Agencies: Mediacom, Lion&Lion |
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Hang Seng Bank Campaign: Project Hazel Agencies: Noiseless Design, Zenith Media, XDCG, Strategic Venture |
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Milieu Insight Campaign: Milieu Surveys 2.0 – Canvas of Change |
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MTR Corporation Brand: MTR Mobile Campaign: MTR Mobile 2.0 |
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National Library Board Singapore Campaign: NLB Mobile |
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Pepsi Philippines Campaign: #PepsiHitSaSarap Agencies: Mindshare Philippines, Twitter Asia Pacific |
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Procter & Gamble Brand: Pantene Campaign: Pantene “Recharged Hair, Recharged Me” Agencies: Mediacom, Dentsu, BBDO, FAB Sugar n Spice, Famous Allstars |
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Singtel Brand: Singtel Dash Campaign: Relaunch of Dash Rewards |
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Singtel Brand: Singtel Dash Campaign: Dash PET – The PET that takes care of you Agencies: Superson, Tangent |
8. Best Location-Based Marketing
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PETRONAS Campaign: Hyperlocal Geofencing Ethical Hack Agency: ADA |
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SAFRA National Service Association Campaign: mSAFRA Mobile App |
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Sun Hung Kai Real Estate (Sales & Leasing) Agency Brand: SHKP 8 Malls Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021 Agencies: MakeItLoud Marketing, MakeItFun Studio |
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Tai Po Mega Mall Campaign: Interactive AI Robots and Edu-gym |
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Unilever Philippines Brand: Selecta Supreme Campaign: Selecta Supreme Drives Purchases with an Online to Offline Shoppable Experience Agencies: InMobi, Mindshare Philippines |
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WINK+ Brand: Stellar Lifestyle Campaign: TransitLink Unleash the Gates 2021 (UTG) Agencies: Transit Link, Mastercard Singapore |
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Wyeth Corporate Philippines Brand: Wyeth Nutrition Campaign: Wyeth Nutrition Leverages InMobi for Commerce to Grow In-store Purchases Agencies: InMobi, OPENMIND |
9. Best Mobile Advertising Strategy
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Fonterra Brand: Anchor Butter Campaign: #AnchorButterDaysAhead Agency: ADA |
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Lazada Philippines Campaign: Lazada Super Party Agencies: UM Philippines, Twitter Asia Pacific |
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Pepsi Philippines Campaign: #PepsiHitSaSarap Agencies: Mindshare Philippines, Twitter Asia Pacific |
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Spotify Campaign: NCT 127 presents Sticker, the Enhanced Album Agencies: UM APAC, Twitter Asia Pacific |
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Sun Hung Kai Real Estate (Sales & Leasing) Brand: SHKP 8 Malls Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021 Agencies: MakeItLoud Marketing, MakeItFun Studio |
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Sun Hung Kai Real Estate Agency Brand: apm Campaign: apm’s Digitally Infused Interactive Year of the Ox |
10. Best Mobile Campaign for a Specific Audience
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Bayer Brand: Bepanthen Campaign: Bepanthen #BabyBoss #BosKecilku Agencies: MediaCom, Moms Community The Asian Parent, Moms Community Ibu Ibu Canggih, Eskimi, Wunderman Thompson |
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Bayer Consumer Health Malaysia Brand: Berocca Campaign: Energising Malays During Ramadan with the #BeroccaBERchallenge Agencies: Fishermen Integrated, Mediacom Malaysia |
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Castrol Campaign: Castrol Strengthens Brand Recall with Blended In-game Advertising Agencies: InMobi, Xaxis |
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L’Oreal Thailand Brand: Garnier Campaign: Upstoppable Beauty Agencies: Wavemaker Thailand, Soho Bangkok |
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Ninja Xpress Campaign: SME Audience: The Key to Unlock Digital Opportunity Agency: ADA |
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Singtel Brand: Singtel Dash Campaign: Dash PET – The PET that takes care of you Agencies: Superson, Tangent |
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Spotify Campaign: NCT 127 presents Sticker, the Enhanced Album Agencies: UM APAC, Twitter Asia Pacific |
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Sun Hung Kai Real Estate Agency Brand: apm Campaign: apm’s Digital Sportcation Hub |
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Wyeth Corporate Philippines Brand: Wyeth Nutrition Campaign: Wyeth Nutrition Leverages InMobi for Commerce to Grow In-store Purchases Agencies: InMobi, OPENMIND |
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ZALORA Campaign: ZALORAYA 2022 |
11. Best Mobile Growth Strategy
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Cigna Campaign: StressWaves Agency: MRM Singapore |
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Commonwealth Bank Campaign: Mobile App Installation: The Key to Unlocking Growth Agency: ADA |
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FWD Life Insurance Campaign: FWD Easy E-Cancer Quotation Generation Chatbot Agency: AiChat |
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MTR Corporation Brand: MTR Mobile Campaign: MTR Mobile 2.0 |
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Shell International Petroleum Brand: Shell Helix Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services |
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WINK+ Brand: Stellar Lifestyle Campaign: TransitLink Unleash the Gates 2021 (UTG) Agencies: Transit Link, Mastercard Singapore |
12. Best Mobile Payments Integration
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MTR Corporation Brand: MTR Mobile Campaign: MTR Mobile 2.0 |
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The Hong Kong Jockey Club Brand: HKJC Smart Platform 2.0 Campaign: HKJC FPS and eWallet |
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TransitLink Campaign: TL SimplyGo App – Unleash the Gates Agencies: Stellar Ace, Mastercard |
13. Best Original Content
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CSL Mobile Brand: csl. Campaign: “csl. 5G x MIRROR – Experience the World Differently” Campaign Agency: CruiSo Digital Solutions |
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Hang Seng Bank Campaign: Project Hazel Agencies: Noiseless Design, Zenith Media, XDCG, Strategic Venture |
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Ministry of Sustainability and the Environment Campaign: #TrashToTreasure Agency: Carousell Media Group |
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Pepsi Philippines Campaign: #PepsiHitSaSarap Agencies: Mindshare Philippines, Twitter Asia Pacific |
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Spotify Campaign: #SpotifySB19ATINTo Agencies: UM APAC, Twitter Asia Pacific |
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Toyota Campaign: GR Lineup Campaign Agency: ADA |
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Unilever Brand: Paddle Pop, Wall’s Campaign: Paddle Pop Thrills Parents and Kids with the “Choco Magma Land” Treasure Hunt Agencies: InMobi, Mindshare Indonesia |
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Unilever Indonesia Brand: Pepsodent Campaign: Pepsodent Evokes Confident, “Merdeka” Smiles with an AI-powered Brand Activation OR Senyum Indonesia Agencies: InMobi, Mindshare Indonesia |
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Volkswagen Brand: Volkswagen Commercial Vehicles Campaign: T6.1 California Ocean – Turning a camper van into a mansion! Agency: PHD Taiwan |
14. Best Results-Driven Mobile Campaign
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Cigna Campaign: StressWaves Agency: MRM SIngapore |
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Fonterra Brand: Anchor Butter Campaign: #AnchorButterDaysAhead Agency: ADA |
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Sino Group Brand: S+ REWARDS by Sino Malls Campaign: “Special Missions” Spend Stimulation Campaign |
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Sun Hung Kai Real Estate (Sales & Leasing) Agency Brand: SHKP 8 Malls Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021 Agencies: MakeItLoud Marketing, MakeItFun Studio |
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Sun Hung Kai Real Estate Agency Brand: apm Campaign: apm’s Digital Sportcation Hub |
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Unilever Brand: Bailan Campaign: Bailan – We Know you the Best Agency: PHD Taiwan |
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Unilever Foods, Indonesia Brand: Bango and Royco Campaign: Bango and Royco Online-to-Offline Sampling Program Agencies: InMobi, Mindshare Indonesia |
15. Best Use of Display Advertising
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TransitLink Campaign: TL SimplyGo App – Unleash the Gates Agencies: Stellar Ace, Mastercard |
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Unilever Cambodia Brand: Viso Pises Campaign: Viso Pises Takes a Meaningful Step with Mobile to Spread Detergent Awareness Agencies: Havas Riverorchid Cambodia, Moblaze, and InMobi |
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Unilever Philippines Brand: Selecta Supreme Campaign: Selecta Supreme Drives Purchases with an Online to Offline Shoppable Experience Agencies: InMobi, Mindshare Philippines |
16. Best Use of In-App Advertising
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Castrol Campaign: Castrol Strengthens Brand Recall with Blended In-game Advertising Agencies: InMobi, Xaxis |
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Nestlé Philippines Brand: Bear Brand Fortified Choco Milk Drink Campaign: Bear Brand Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share Agencies: OPENMIND Philippines, Digital Turbine |
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Singtel Brand: Singtel Dash Campaign: Launch of Dash Town |
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Toyota Campaign: GR Lineup Campaign Agency: ADA |
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Unilever Philippines Brand: Closeup Campaign: Unilever’s Closeup Earns the Right to Play with Mobile Gamers Agencies: Mindshare Philippines, WPP Philippines (Group M), Digital Turbine |
17. Best Use of Interactive Media / AR & VR
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Castrol Campaign: Castrol Strengthens Brand Recall with Blended In-game Advertising Agencies: InMobi, Xaxis |
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CSL Mobile Brand: csl. Campaign: “csl. 5G x MIRROR – Experience the World Differently” Campaign Agency: CruiSo Digital Solutions |
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Smartfren Telecom Brand: Smartfren Campaign: Smartfren Unlimited Non Stop Agency: Mediacom |
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Tai Po Mega Mall Campaign: Urban Botanical Garden |
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Unilever Brand: Paddle Pop, Wall’s Campaign: Paddle Pop Thrills Parents and Kids with the “Choco Magma Land” Treasure Hunt Agencies: InMobi, Mindshare Indonesia |
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Volkswagen Taiwan Brand: Golf Campaign: The All-New Golf 8 – Move Up To The Next Level Agency: PHD Taiwan |
18. Best Use of KOLs / Influencers
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Bacardi Group Brand: Bacardi Campaign: Bacardi “Alcohoducation” Social Campaign Agency: OMD China |
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Bayer Brand: CDR Campaign: CDR #Unbreakable30 Agencies: MediaCom, Wunderman Thompson, StoreSend Indonesia |
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Bytedance Brand: TikTok Campaign: The Unlikely Influencer #SerunyaDiTikTok Agency: M&C Saatchi Indonesia |
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Hang Seng Bank Campaign: Project Hazel Agencies: Noiseless Design, Zenith Media, XDCG, Strategic Venture |
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Hong Kong Tourism Board Campaign: Holiday at Home Agency: Mindshare Hong Kong |
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Lazada Philippines Campaign: Lazada Super Party Agencies: UM Philippines, Twitter Asia Pacific |
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OPPO Vietnam Brand: OPPO Reno7 Campaign: OPPO Reno7 Series Pushes The Boundaries of Product Launching Agency: PURPOSE.ANT |
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Procter & Gamble Brand: Pantene Campaign: Pantene “Recharged Hair, Recharged Me” Agency: Mediacom, Dentsu, BBDO, FAB Sugar n Spice, Famous Allstars |
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Unilever Philippines Brand: Eskinol Campaign: Eskinol “Gandang Naturally Fresh” Twitter Takeover Agencies: Mindshare Philippines, Twitter Asia Pacific |
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Unilever Philippines Brand: Cornetto Campaign: #CornettoCONEfessions Agencies: Mindshare Philippines, Twitter Asia Pacific |
19. Best Use of Mobile - Customer Engagement
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Bayer Brand: Redoxon Kids Campaign: Redoxon Kids #kunyahkunyahayojelajah Agencies: Mediacom, Lion&Lion |
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Bayer Brand: CDR Campaign: CDR #Unbreakable30 Agencies: MediaCom, Wunderman Thompson, StoreSend Indonesia |
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Cigna Campaign: StressWaves Agency: MRM Singapore |
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CSL Mobile Brand: csl. Campaign: “csl. 5G x MIRROR – Experience the World Differently” Campaign Agency: CruiSo Digital Solutions |
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MSIG Insurance (Hong Kong) Campaign: 三井住友MSIG Agency: ESDlife Digital Solutions |
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MTR Corporation Brand: MTR Mobile Campaign: MTR Mobile 2.0 |
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National Library Board Singapore Campaign: NLB Mobile |
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Sony Pictures Campaign: Resident Evil – Welcome to Raccoon City Agencies: mCanvas + ADA |
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The Hong Kong Jockey Club Brand: HKJC Smart Platform 2.0 Campaign: Racing Touch App |
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Unilever Philippines Brand: Closeup Campaign: Unilever’s Closeup Earns the Right to Play with Mobile Gamers Agencies: Mindshare Philippines, WPP Philippines (Group M), Digital Turbine |
20. Best Use of Mobile Integration
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Decathlon Campaign: Decathlon Golden Week Campaign Agency: OMD China |
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HSBC Singapore Campaign: The Enhanced HSBC Everyday Global Account Agencies: Wunderman Thompson Singapore, PHD Singapore |
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Lendlease Retail Campaign: Huat with 8citement! Campaign |
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MTR Corporation Brand: MTR Mobile Campaign: MTR Mobile 2.0 |
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Procter & Gamble Brand: Rejoice Campaign: Rejoice “Instantly K-Drama” Agencies: Mediacom, FAB Kerling |
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Sun Hung Kai Real Estate Agency Brand: apm Campaign: apm’s Digitally Infused Interactive Year of the Ox |
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Sunshine Holdings Brand: Watawala Tea Campaign: Watawala “Avurudu” (Sinhala and Tamil New Year) Agency: ADA |
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The Hong Kong Jockey Club Brand: HKJC Smart Platform 2.0 Campaign: Racing Touch App |
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The Hong Kong Jockey Club Brand: HKJC Smart Platform 2.0 Campaign: GoalX App |
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TransitLink Campaign: TL SimplyGo App – Unleash the Gates Agencies: Stellar Ace, Mastercard |
21. Best Use of Promotions
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MTR Corporation Brand: MTR Mobile Campaign: Grab Coupon |
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SAFRA National Service Association Campaign: mSAFRA Mobile App |
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StarHub Campaign: StarHub Rewards – Hello rewards in a snap |
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Sun Hung Kai Real Estate (Sales & Leasing) Agency Brand: SHKP 8 Malls Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021 Agencies: MakeItLoud Marketing, MakeItFun Studio |
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Tai Po Mega Mall Campaign: Urban Botanical Garden |
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TransitLink Campaign: TL SimplyGo App – Unleash the Gates Agencies: Stellar Ace, Mastercard |
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Unilever Foods, Indonesia Brand: Bango and Royco Campaign: Bango and Royco Online-to-Offline Sampling Program Agencies: InMobi, Mindshare Indonesia |
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Zinus Campaign: Zinus eCommerce 12.12 Mega Campaign |
22. Best Use of Social
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Alliance Cosmetics Brand: SILKYGIRL Campaign: SILKYGIRL’s Sweet Treats Campaign Agency: Kingdom Digital Solutions |
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Bayer Consumer Health Malaysia Brand: Berocca Campaign: Berocca Energises Malaysians to Transform from Sloth to Boss During Lockdown Agency: Fishermen Integrated, Mediacom Malaysia |
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Bytedance Brand: TikTok Campaign: The Unlikely Influencer #SerunyaDiTikTok Agency: M&C Saatchi Indonesia |
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Generali Vietnam Brand: Generali Campaign: Generali’s Connecting Dreams With “The Tomorrow Flea Market” Agency: PURPOSE.ANT |
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Lazada Philippines Campaign: Lazada Super Party Agencies: UM Philippines, Twitter Asia Pacific |
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Pepsi Philippines Campaign: #PepsiHitSaSarap Agencies: Mindshare Philippines, Twitter Asia Pacific |
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Spotify Campaign: #SpotifySB19ATINTo Agencies: UM APAC, Twitter Asia Pacific |
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The Walt Disney Company Brand: Disney+ Hotstar Campaign: Cupid’s Last Wish Agencies: VaynerMedia, Twitter Asia Pacific |
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Unilever Philippines Brand: Eskinol Campaign: Eskinol “Gandang Naturally Fresh” Twitter Takeover Agencies: Mindshare Philippines, Twitter Asia Pacific |
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Unilever Philippines Brand: Cornetto Campaign: #CornettoCONEfessions Agencies: Mindshare Philippines, Twitter Asia Pacific |
23. Best Use of Video
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Bayer Brand: CDR Campaign: CDR #RamadanKembaliKuat Agencies: MediaCom, Wunderman Thompson, StoreSend Indonesia |
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Bytedance Brand: TikTok Campaign: The Unlikely Influencer #SerunyaDiTikTok Agency: M&C Saatchi Indonesia |
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Ministry of Sustainability and the Environment Campaign: #TrashToTreasure Agency: Carousell Media Group |
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Nestlé Philippines Brand: Bear Brand Fortified Choco Milk Drink Campaign: Bear Brand Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share Agencies: OPENMIND Philippines, Digital Turbine |
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Procter & Gamble Brand: Pantene Campaign: Pantene “Recharged Hair, Recharged Me” Agency: Mediacom, Dentsu, BBDO, FAB Sugar n Spice, Famous Allstars |
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Spotify Campaign: #SpotifySB19ATINTo Agencies: UM APAC, Twitter Asia Pacific |
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Toyota Campaign: GR Lineup Campaign Agency: ADA |
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Unilever Brand: Paddle Pop, Wall’s Campaign: Paddle Pop Thrills Parents and Kids with the “Choco Magma Land” Treasure Hunt Agencies: InMobi, Mindshare Indonesia |
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Unilever Philippines Brand: Closeup Campaign: Unilever’s Closeup Earns the Right to Play with Mobile Gamers Agencies: Mindshare Philippines, WPP Philippines (Group M), Digital Turbine |
24. Best User Experience
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Atlas Consolidated Brand: Hugosave Campaign: Humanised and Convenient Personal Financial Management with Hugosave |
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Castrol Campaign: Castrol Strengthens Brand Recall with Blended In-game Advertising Agencies: InMobi, Xaxis |
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Cigna Campaign: StressWaves Agency: MRM Singapore |
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DBS Bank Campaign: Olympic celebrations for happy customers |
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Milieu Insight Campaign: Milieu Surveys |
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MSIG Insurance (Hong Kong) Campaign: 三井住友MSIG Agency: ESDlife Digital Solutions |
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National Library Board Singapore Campaign: NLB Mobile |
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Smartfren Telecom Brand: Smartfren Campaign: Smartfren Gokil Max POKKT Agency: Mediacom |
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StarHub Campaign: StarHub Rewards – Hello rewards in a snap |
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The Hong Kong Jockey Club Brand: HKJC Smart Platform 2.0 Campaign: GoalX App |
25. Most Engaging Mobile Campaigns
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Bayer Brand: Redoxon Kids Campaign: Redoxon Kids #kunyahkunyahayojelajah Agencies: Mediacom, Lion&Lion |
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Bayer Consumer Health Malaysia Brand: Berocca Campaign: Berocca Energises Malaysians to Transform from Sloth to Boss During Lockdown Agencies: Fishermen Integrated, Mediacom Malaysia |
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Cigna Campaign: StressWaves Agency: MRM Singapore |
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Coca-Cola (Japan) Company Brand: Coca-Cola Campaign: Team Coca-Cola PLAY NATION: Virtual Game Time Experience Agencies: Pico Art International, Pico International |
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CSL Mobile Brand: csl. Campaign: “csl. 5G x MIRROR – Experience the World Differently” Campaign Agency: CruiSo Digital Solutions |
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Sino Group Brand: Sino Malls Campaign: Consumption Voucher Scheme Promotions |
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Sino Group Brand: S+ REWARDS by Sino Malls Campaign: Shop More Win More Instant Lucky Draw |
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Sino Group Brand: S+ REWARDS by Sino Malls Campaign: “Special Missions” Spend Stimulation Campaign |
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Sun Hung Kai Real Estate (Sales & Leasing) Agency Brand: SHKP 8 Malls Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021 Agencies: MakeItLoud Marketing, MakeItFun Studio |
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The Estee Lauder Companies Brand: Bobbi Brown Campaign: Beautify Your Beauty Experience with Personalisation Agency: ADA |
26. Most Innovative Use of Mobile
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Cigna Campaign: StressWaves Agency: MRM Singapore |
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CSL Mobile Brand: csl. Campaign: “csl. 5G x MIRROR – Experience the World Differently” Campaign Agency: CruiSo Digital Solutions |
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MTR Corporation Brand: MTR Mobile Campaign: MTR Mobile 2.0 |
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National Library Board Singapore Campaign: NLB Mobile |
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Nestlé Philippines Brand: Bear Brand Fortified Choco Milk Drink Campaign: Bear Brand Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share Agencies: OPENMIND Philippines, Digital Turbine |
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Sime Darby Oils Campaign: #GetMoving Challenge Agency: Edelman Malaysia |
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Smartfren Telecom Brand: Smartfren Campaign: Smartfren Unlimited Non Stop Agency: Mediacom |
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StarHub Campaign: StarHub Rewards – Hello rewards in a snap |
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The Hong Kong Jockey Club Brand: HKJC Smart Platform 2.0 Campaign: HKJC TV |
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Unilever Brand: Paddle Pop, Wall’s Campaign: Paddle Pop Thrills Parents and Kids with the “Choco Magma Land” Treasure Hunt Agencies: InMobi, Mindshare Indonesia |
27. Most Innovative Use of Mobile Technology
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Cigna Campaign: StressWaves Agency: MRM Singapore |
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CSL Mobile Brand: csl. Campaign: “csl. 5G x MIRROR – Experience the World Differently” Campaign Agency: CruiSo Digital Solutions |
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DBS Bank Campaign: DBS Card+ Hong Kong monthly lucky draw |
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MTR Corporation Brand: MTR Mobile Campaign: MTR Mobile 2.0 |
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SAFRA National Service Association Campaign: mSAFRA Mobile App |
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Smartfren Telecom Brand: Smartfren Campaign: Smartfren Gokil Max POKKT Agency: Mediacom |
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Sun Hung Kai Real Estate (Sales & Leasing) Agency Brand: SHKP 8 Malls Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021 Agencies: MakeItLoud Marketing, MakeItFun Studio |
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Unilever Indonesia Brand: Pepsodent Campaign: Pepsodent Evokes Confident, “Merdeka” Smiles with an AI-powered Brand Activation OR Senyum Indonesia Agencies: InMobi, Mindshare Indonesia |
28. Industry Specific Use of Mobile: Banking & Finance
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BCA Campaign: #AwasModus Campaign Agency: ADA |
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Commonwealth Bank Campaign: Mobile App Installation: The Key to Unlocking Growth Agency: ADA |
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FWD Life Insurance Campaign: FWD Easy E-Cancer Quotation Generation Chatbot Agency: AiChat |
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Generali Vietnam Brand: Generali Campaign: Generali’s Connecting Dreams With “The Tomorrow Flea Market” Agency: PURPOSE.ANT |
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Hang Seng Bank Campaign: Project Hazel Agencies: Noiseless Design, Zenith Media, XDCG, Strategic Venture |
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HSBC Singapore Campaign: The Enhanced HSBC Everyday Global Account Agencies: Wunderman Thompson Singapore, PHD Singapore |
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Singtel Brand: Singtel Dash Campaign: Dash PET – The PET that takes care of you Agencies: Superson, Tangent |
29. Industry Specific Use of Mobile: Consumer Goods
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Bayer Consumer Health Malaysia Brand: Berocca Campaign: Berocca Energises Malaysians to Transform from Sloth to Boss During Lockdown Agencies: Fishermen Integrated, Mediacom Malaysia |
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Bayer Consumer Health Malaysia Brand: Redoxon Campaign: Redoxon Strengthens Malaysians’ Immunity Resilience by Boosting the National COVID-19 Immunization Program Agencies: Fishermen Integrated, Mediacom Malaysia |
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DANONE Campaign: Leading the GUM Category Through eCommerce Agency: ADA |
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Pepsi Philippines Campaign: #PepsiHitSaSarap Agencies: Mindshare Philippines, Twitter Asia Pacific |
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Suntory PepsiCo Beverage Thailand Brand: Pepsi Campaign: Pepsi Music Agencies: Mindshare Thailand, Twitter Asia Pacific |
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Unilever Indonesia Brand: Pepsodent Campaign: Pepsodent Evokes Confident, “Merdeka” Smiles with an AI-powered Brand Activation OR Senyum Indonesia Agencies: InMobi, Mindshare Indonesia |
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Unilever Philippines Brand: Closeup Campaign: Unilever’s Closeup Earns the Right to Play with Mobile Gamers Agencies: Mindshare Philippines, WPP Philippines (Group M), Digital Turbine |
30. Industry Specific Use of Mobile: eCommerce & Retail
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Lazada Philippines Campaign: Lazada Super Party Agencies: UM Philippines, Twitter Asia Pacific |
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Philips Domestic Appliances Campaign: Hub Regional eCommerce Campaigns Agencies: Carat, Dentsu International |
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The Estee Lauder Companies Brand: Bobbi Brown Campaign: Beautify Your Beauty Experience with Personalisation Agency: ADA |
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ZALORA Campaign: ZALORAYA 2022, ZALORA Beauty Festival |
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Zinus Campaign: Zinus eCommerce 12.12 Mega Campaign Agency: ADA |
31. Industry Specific Use of Mobile: Fashion & Beauty
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The Estee Lauder Companies Brand: Bobbi Brown Campaign: Beautify Your Beauty Experience with Personalisation Agency: ADA |
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Unilever Philippines Brand: Eskinol Campaign: Eskinol “Gandang Naturally Fresh” Twitter Takeover Agencies: Mindshare Philippines, Twitter Asia Pacific |
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ZALORA Campaign: ZALORAYA 2022, ZALORA Beauty Festival |
32. Industry Specific Use of Mobile: Food & Beverage
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Coca-Cola (Japan) Company Brand: Coca-Cola Campaign: Team Coca-Cola PLAY NATION: Virtual Game Time Experience Agencies: Pico Art International, Pico International |
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Fonterra Brand: Anchor Butter Campaign: #AnchorButterDaysAhead Agency: ADA |
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Nestlé Philippines Brand: Bear Brand Fortified Choco Milk Drink Campaign: Bear Brand Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share Agencies: OPENMIND Philippines, Digital Turbine |
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Sime Darby Oils Campaign: #GetMoving Challenge Agency: Edelman Malaysia |
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Unilever Brand: Paddle Pop, Wall’s Campaign: Paddle Pop Thrills Parents and Kids with the “Choco Magma Land” Treasure Hunt Agencies: InMobi, Mindshare Indonesia |
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Unilever Foods, Indonesia Brand: Bango and Royco Campaign: Bango and Royco Online-to-Offline Sampling Program Agencies: InMobi, Mindshare Indonesia |
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Unilever Philippines Brand: Cornetto Campaign: #CornettoCONEfessions Agencies: Mindshare Philippines, Twitter Asia Pacific |
33. Industry Specific Use of Mobile: Government, Utility & Services
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CSL Mobile Brand: csl. Campaign: “csl. 5G x MIRROR – Experience the World Differently” Campaign Agency: CruiSo Digital Solutions |
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National Library Board Singapore Campaign: NLB Mobile |
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TransitLink Campaign: TL SimplyGo App – Issuance of e-vouchers for Government’s and Statutory Boards’ Exercises and Initiatives |
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UNHCR Campaign: Rigour in Regularity Agency: ADA |
34. Industry Specific Use of Mobile: Health & Wellness
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Bayer Brand: Saridon Campaign: Saridon #GakPakeLama Agency: Mediacom |
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Bayer Consumer Health Malaysia Brand: Berocca Campaign: Energising Malays During Ramadan with the #BeroccaBERchallenge Agencies: Fishermen Integrated, Mediacom Malaysia |
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Bayer Consumer Health Malaysia Brand: Berocca Campaign: Berocca Energises Malaysians to Transform from Sloth to Boss During Lockdown Agencies: Fishermen Integrated, Mediacom Malaysia |
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Bayer Consumer Health Malaysia Brand: Redoxon Campaign: Redoxon Strengthens Malaysians’ Immunity Resilience by Boosting the National COVID-19 Immunization Program Agencies: Fishermen Integrated, Mediacom Malaysia |
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Cigna Campaign: StressWaves Agency: MRM Singapore |
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Wyeth Corporate Philippines Brand: Wyeth Nutrition Campaign: Wyeth Nutrition Leverages InMobi for Commerce to Grow In-store Purchases Agencies: InMobi, OPENMIND |
35. Industry Specific Use of Mobile: Hospitality & Travel
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Hong Kong Tourism Board Campaign: Holiday at Home Agency: Mindshare Hong Kong |
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MTR Corporation Brand: MTR Mobile Campaign: MTR Mobile 2.0 |
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SAFRA National Service Association Campaign: mSAFRA Mobile App |
36. Industry Specific Use of Mobile: Lifestyle & Entertainment
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CSL Mobile Brand: csl. Campaign: “csl. 5G x MIRROR – Experience the World Differently” Campaign Agency: CruiSo Digital Solutions |
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SAFRA National Service Association Campaign: mSAFRA Mobile App |
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Sino Group Brand: S+ REWARDS by Sino Malls Campaign: “Special Missions” Spend Stimulation Campaign |
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Sino Group Brand: Sino Malls Campaign: Consumption Voucher Scheme Promotions |
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Sino Group Brand: S+ REWARDS by Sino Malls Campaign: Shop More Win More Instant Lucky Draw |
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Spotify Campaign: #SpotifySB19ATINTo Agencies: UM APAC, Twitter Asia Pacific |
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Spotify Campaign: NCT 127 presents Sticker, the Enhanced Album Agencies: UM APAC, Twitter Asia Pacific |
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Sun Hung Kai Real Estate Agency Brand: apm Campaign: apm’s Digitally Infused Interactive Year of the Ox |
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The Walt Disney Company Brand: Disney+ Hotstar Campaign: Cupid’s Last Wish Agencies: VaynerMedia, Twitter Asia Pacific |