2022 Finalists

1. Best App Install Campaign
Commonwealth Bank
Campaign: Mobile App Installation: The Key to Unlocking Growth
Agency: ADA
Joyo Tech
Brand: Snack Video
Campaign: Snack Video: Xfactor Indonesia
Agency: Mediacom Indonesia
Sino Group
Brand: S+ REWARDS by Sino Malls
Campaign: Shop More Win More Instant Lucky Draw
Sino Group
Brand: Sino Malls
Campaign: Consumption Voucher Scheme Promotions
Smart Axiata
Brand: Pleng
Campaign: Pleng App Install Campaign
Agency: ADA
Sun Hung Kai Real Estate (Sales & Leasing) Agency
Brand: SHKP 8 Malls
Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021
Agencies: MakeItLoud Marketing, MakeItFun Studio
TransitLink
Campaign: TL SimplyGo App – Unleash the Gates
Agencies: Stellar Ace, Mastercard
2. Best Awareness Campaign
Bayer
Brand: CDR
Campaign: CDR #Unbreakable30
Agencies: MediaCom, Wunderman Thompson, StoreSend Indonesia
Bytedance
Brand: TikTok
Campaign: The Unlikely Influencer #SerunyaDiTikTok
Agency: M&C Saatchi Indonesia
Hang Seng Bank
Campaign: Project Hazel
Agencies: Noiseless Design, Zenith Media, XDCG, Strategic Venture
Kaspersky Lab SEA
Campaign: Safe Family
Agency: Apostrophe Marketing Communications
Procter & Gamble
Brand: Pantene
Campaign: Pantene “Recharged Hair, Recharged Me”
Agencies: Mediacom, Dentsu, BBDO, FAB Sugar n Spice, Famous Allstars
Procter & Gamble
Brand: Rejoice
Campaign: Rejoice “Instantly K-Drama”
Agencies: Mediacom, FAB Kerling
Singtel
Brand: Singtel Dash
Campaign: Dash Rewards
Sun Hung Kai Real Estate (Sales & Leasing) Agency
Brand: SHKP 8 Malls
Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021
Agencies: MakeItLoud Marketing, MakeItFun Studio
Sun Hung Kai Real Estate Agency
Brand: apm
Campaign: apm’s Digital Sportcation Hub
Unilever Foods, Indonesia
Brand: Bango and Royco
Campaign: Bango and Royco Online-to-Offline Sampling Program
Agencies: InMobi, Mindshare Indonesia
3. Best Campaign Pivot
Great Eastern Life
Campaign: Great Eastern Women’s Run 2021
Agencies: Infinitus Productions, Full Circle Public Relations
Sime Darby Oils
Campaign: #GetMoving Challenge
Agency: Edelman Malaysia
Sun Hung Kai Real Estate (Sales & Leasing) Agency
Brand: SHKP 8 Malls
Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021
Agencies: MakeItLoud Marketing, MakeItFun Studio
The Hong Kong Jockey Club
Brand: HKJC Smart Platform 2.0
Campaign: HKJC Account Opening App
TransitLink
Campaign: TL SimplyGo App – Unleash the Gates
Agencies: Stellar Ace, Mastercard
Zinus
Campaign: Zinus eCommerce 12.12 Mega Campaign
Agency: ADA
4. Best COVID-19 Response
Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Berocca Energises Malaysians to Transform from Sloth to Boss During Lockdown
Agencies: Fishermen Integrated, Mediacom Malaysia
Coca-Cola (Japan) Company
Brand: Coca-Cola
Campaign: Team Coca-Cola PLAY NATION: Virtual Game Time Experience
Agencies: Pico Art International, Pico International
Diageo
Brand: Singleton
Campaign: Su’s Bistro Map-Go!
Agency: PHD Taiwan
Generali Vietnam
Brand: Generali
Campaign: Generali’s Connecting Dreams With “The Tomorrow Flea Market”
Agency: PURPOSE.ANT
Gojek
Brand: GoCar Protect
Campaign: GoCar Protect by Gojek – Solutions For A Post Covid World
Agency: PURPOSE.ANT
Hong Kong Tourism Board
Campaign: Holiday at Home
Agency: Mindshare Hong Kong
Sun Hung Kai Real Estate (Sales & Leasing) Agency
Brand: SHKP 8 Malls
Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021
Agencies: MakeItLoud Marketing, MakeItFun Studio
Tai Po Mega Mall
Campaign: Interactive AI Robots and Edu-gym
Agency:
Unilever Indonesia
Brand: Pepsodent
Campaign: Pepsodent Evokes Confident, “Merdeka” Smiles with an AI-powered Brand Activation OR Senyum Indonesia
Agencies: InMobi, Mindshare Indonesia
Wyeth Corporate Philippines
Brand: Wyeth Nutrition
Campaign: Wyeth Nutrition Leverages InMobi for Commerce to Grow In-store Purchases
Agencies: InMobi, OPENMIND
5. Best Direct to Consumer Campaign
Bayer
Brand: Bepanthen
Campaign: Bepanthen #BabyBoss #BosKecilku
Agencies: MediaCom, Moms Community The Asian Parent, Moms Community Ibu Ibu Canggih, Eskimi, Wunderman
BCA
Campaign: #AwasModus Campaign
Agency: ADA
Sun Hung Kai Real Estate (Sales & Leasing) Agency
Brand: SHKP 8 Malls
Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021
Agencies: MakeItLoud Marketing, MakeItFun Studio
Tai Po Mega Mall
Campaign: Interactive AI Robots and Edu-gym
Unilever
Brand: Paddle Pop, Wall’s
Campaign: Paddle Pop Thrills Parents and Kids with the “Choco Magma Land” Treasure Hunt
Agencies: InMobi, Mindshare Indonesia
Unilever Philippines
Brand: Selecta Supreme
Campaign: Selecta Supreme Drives Purchases with an Online to Offline Shoppable Experience
Agencies: InMobi, Mindshare Philippines
WINK+
Brand: Stellar Lifestyle
Campaign: My Best X’mas Story
6. Best Insights-Driven Mobile Campaign
Atlas Consolidated
Brand: Hugosave
Campaign: Hugosave Lite: Breaking Acquisition Inertia with Consumer Insights
Milieu Insight
Campaign: Museum of the Mind
Agency: distillery
Ninja Xpress
Campaign: SME Audience: The Key to Unlock Digital Opportunity
Agency: ADA
PETRONAS
Campaign: Hyper Personalisation Redemption Push
Agency: ADA
Sino Group
Brand: S+ REWARDS by Sino Malls
Campaign: “Special Missions” Spend Stimulation Campaign
Sun Hung Kai Real Estate (Sales & Leasing) Agency
Brand: SHKP 8 Malls
Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021
Agencies: MakeItLoud Marketing, MakeItFun Studio
The Estee Lauder Companies
Brand: Bobbi Brown
Campaign: Beautify Your Beauty Experience with Personalisation
Agency: ADA
UNHCR
Campaign: Rigour in Regularity
Agency: ADA
Wyeth Corporate Philippines
Brand: Wyeth Nutrition
Campaign: Wyeth Nutrition Leverages InMobi for Commerce to Grow In-store Purchases
Agencies: InMobi, OPENMIND
7. Best Launch / Re-launch
Alliance Cosmetics
Brand: SILKYGIRL
Campaign: SILKYGIRL’s Sweet Treats Campaign
Agency: Kingdom Digital Solutions
Bayer
Brand: Redoxon Kids
Campaign: Redoxon Kids #kunyahkunyahayojelajah
Agencies: Mediacom, Lion&Lion
Hang Seng Bank
Campaign: Project Hazel
Agencies: Noiseless Design, Zenith Media, XDCG, Strategic Venture
Milieu Insight
Campaign: Milieu Surveys 2.0 – Canvas of Change
MTR Corporation
Brand: MTR Mobile
Campaign: MTR Mobile 2.0
National Library Board Singapore
Campaign: NLB Mobile
Pepsi Philippines
Campaign: #PepsiHitSaSarap
Agencies: Mindshare Philippines, Twitter Asia Pacific
Procter & Gamble
Brand: Pantene
Campaign: Pantene “Recharged Hair, Recharged Me”
Agencies: Mediacom, Dentsu, BBDO, FAB Sugar n Spice, Famous Allstars
Singtel
Brand: Singtel Dash
Campaign: Relaunch of Dash Rewards
Singtel
Brand: Singtel Dash
Campaign: Dash PET – The PET that takes care of you
Agencies: Superson, Tangent
8. Best Location-Based Marketing
PETRONAS
Campaign: Hyperlocal Geofencing Ethical Hack
Agency: ADA
SAFRA National Service Association
Campaign: mSAFRA Mobile App
Sun Hung Kai Real Estate (Sales & Leasing) Agency
Brand: SHKP 8 Malls
Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021
Agencies: MakeItLoud Marketing, MakeItFun Studio
Tai Po Mega Mall
Campaign: Interactive AI Robots and Edu-gym
Unilever Philippines
Brand: Selecta Supreme
Campaign: Selecta Supreme Drives Purchases with an Online to Offline Shoppable Experience
Agencies: InMobi, Mindshare Philippines
WINK+
Brand: Stellar Lifestyle
Campaign: TransitLink Unleash the Gates 2021 (UTG)
Agencies: Transit Link, Mastercard Singapore
Wyeth Corporate Philippines
Brand: Wyeth Nutrition
Campaign: Wyeth Nutrition Leverages InMobi for Commerce to Grow In-store Purchases
Agencies: InMobi, OPENMIND
9. Best Mobile Advertising Strategy
Fonterra
Brand: Anchor Butter
Campaign: #AnchorButterDaysAhead
Agency: ADA
Lazada Philippines
Campaign: Lazada Super Party
Agencies: UM Philippines, Twitter Asia Pacific
Pepsi Philippines
Campaign: #PepsiHitSaSarap
Agencies: Mindshare Philippines, Twitter Asia Pacific
Spotify
Campaign: NCT 127 presents Sticker, the Enhanced Album
Agencies: UM APAC, Twitter Asia Pacific
Sun Hung Kai Real Estate (Sales & Leasing)
Brand: SHKP 8 Malls
Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021
Agencies: MakeItLoud Marketing, MakeItFun Studio
Sun Hung Kai Real Estate Agency
Brand: apm
Campaign: apm’s Digitally Infused Interactive Year of the Ox
10. Best Mobile Campaign for a Specific Audience
Bayer
Brand: Bepanthen
Campaign: Bepanthen #BabyBoss #BosKecilku
Agencies: MediaCom, Moms Community The Asian Parent, Moms Community Ibu Ibu Canggih, Eskimi, Wunderman Thompson
Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Energising Malays During Ramadan with the #BeroccaBERchallenge
Agencies: Fishermen Integrated, Mediacom Malaysia
Castrol
Campaign: Castrol Strengthens Brand Recall with Blended In-game Advertising
Agencies: InMobi, Xaxis
L’Oreal Thailand
Brand: Garnier
Campaign: Upstoppable Beauty
Agencies: Wavemaker Thailand, Soho Bangkok
Ninja Xpress
Campaign: SME Audience: The Key to Unlock Digital Opportunity
Agency: ADA
Singtel
Brand: Singtel Dash
Campaign: Dash PET – The PET that takes care of you
Agencies: Superson, Tangent
Spotify
Campaign: NCT 127 presents Sticker, the Enhanced Album
Agencies: UM APAC, Twitter Asia Pacific
Sun Hung Kai Real Estate Agency
Brand: apm
Campaign: apm’s Digital Sportcation Hub
Wyeth Corporate Philippines
Brand: Wyeth Nutrition
Campaign: Wyeth Nutrition Leverages InMobi for Commerce to Grow In-store Purchases
Agencies: InMobi, OPENMIND
ZALORA
Campaign: ZALORAYA 2022
11. Best Mobile Growth Strategy
Cigna
Campaign: StressWaves
Agency: MRM Singapore
Commonwealth Bank
Campaign: Mobile App Installation: The Key to Unlocking Growth
Agency: ADA
FWD Life Insurance
Campaign: FWD Easy E-Cancer Quotation Generation Chatbot
Agency: AiChat
MTR Corporation
Brand: MTR Mobile
Campaign: MTR Mobile 2.0
Shell International Petroleum
Brand: Shell Helix
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services
WINK+
Brand: Stellar Lifestyle
Campaign: TransitLink Unleash the Gates 2021 (UTG)
Agencies: Transit Link, Mastercard Singapore
12. Best Mobile Payments Integration
MTR Corporation
Brand: MTR Mobile
Campaign: MTR Mobile 2.0
The Hong Kong Jockey Club
Brand: HKJC Smart Platform 2.0
Campaign: HKJC FPS and eWallet
TransitLink
Campaign: TL SimplyGo App – Unleash the Gates
Agencies: Stellar Ace, Mastercard
13. Best Original Content
CSL Mobile
Brand: csl.
Campaign: “csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
Hang Seng Bank
Campaign: Project Hazel
Agencies: Noiseless Design, Zenith Media, XDCG, Strategic Venture
Ministry of Sustainability and the Environment
Campaign: #TrashToTreasure
Agency: Carousell Media Group
Pepsi Philippines
Campaign: #PepsiHitSaSarap
Agencies: Mindshare Philippines, Twitter Asia Pacific
Spotify
Campaign: #SpotifySB19ATINTo
Agencies: UM APAC, Twitter Asia Pacific
Toyota
Campaign: GR Lineup Campaign
Agency: ADA
Unilever
Brand: Paddle Pop, Wall’s
Campaign: Paddle Pop Thrills Parents and Kids with the “Choco Magma Land” Treasure Hunt
Agencies: InMobi, Mindshare Indonesia
Unilever Indonesia
Brand: Pepsodent
Campaign: Pepsodent Evokes Confident, “Merdeka” Smiles with an AI-powered Brand Activation OR Senyum Indonesia
Agencies: InMobi, Mindshare Indonesia
Volkswagen
Brand: Volkswagen Commercial Vehicles
Campaign: T6.1 California Ocean – Turning a camper van into a mansion!
Agency: PHD Taiwan
14. Best Results-Driven Mobile Campaign
Cigna
Campaign: StressWaves
Agency: MRM SIngapore
Fonterra
Brand: Anchor Butter
Campaign: #AnchorButterDaysAhead
Agency: ADA
Sino Group
Brand: S+ REWARDS by Sino Malls
Campaign: “Special Missions” Spend Stimulation Campaign
Sun Hung Kai Real Estate (Sales & Leasing) Agency
Brand: SHKP 8 Malls
Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021
Agencies: MakeItLoud Marketing, MakeItFun Studio
Sun Hung Kai Real Estate Agency
Brand: apm
Campaign: apm’s Digital Sportcation Hub
Unilever
Brand: Bailan
Campaign: Bailan – We Know you the Best
Agency: PHD Taiwan
Unilever Foods, Indonesia
Brand: Bango and Royco
Campaign: Bango and Royco Online-to-Offline Sampling Program
Agencies: InMobi, Mindshare Indonesia
15. Best Use of Display Advertising
TransitLink
Campaign: TL SimplyGo App – Unleash the Gates
Agencies: Stellar Ace, Mastercard
Unilever Cambodia
Brand: Viso Pises
Campaign: Viso Pises Takes a Meaningful Step with Mobile to Spread Detergent Awareness
Agencies: Havas Riverorchid Cambodia, Moblaze, and InMobi
Unilever Philippines
Brand: Selecta Supreme
Campaign: Selecta Supreme Drives Purchases with an Online to Offline Shoppable Experience
Agencies: InMobi, Mindshare Philippines
16. Best Use of In-App Advertising
Castrol
Campaign: Castrol Strengthens Brand Recall with Blended In-game Advertising
Agencies: InMobi, Xaxis
Nestlé Philippines
Brand: Bear Brand Fortified Choco Milk Drink
Campaign: Bear Brand Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share
Agencies: OPENMIND Philippines, Digital Turbine
Singtel
Brand: Singtel Dash
Campaign: Launch of Dash Town
Toyota
Campaign: GR Lineup Campaign
Agency: ADA
Unilever Philippines
Brand: Closeup
Campaign: Unilever’s Closeup Earns the Right to Play with Mobile Gamers
Agencies: Mindshare Philippines, WPP Philippines (Group M), Digital Turbine
17. Best Use of Interactive Media / AR & VR
Castrol
Campaign: Castrol Strengthens Brand Recall with Blended In-game Advertising
Agencies: InMobi, Xaxis
CSL Mobile
Brand: csl.
Campaign: “csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
Smartfren Telecom
Brand: Smartfren
Campaign: Smartfren Unlimited Non Stop
Agency: Mediacom
Tai Po Mega Mall
Campaign: Urban Botanical Garden
Unilever
Brand: Paddle Pop, Wall’s
Campaign: Paddle Pop Thrills Parents and Kids with the “Choco Magma Land” Treasure Hunt
Agencies: InMobi, Mindshare Indonesia
Volkswagen Taiwan
Brand: Golf
Campaign: The All-New Golf 8 – Move Up To The Next Level
Agency: PHD Taiwan
18. Best Use of KOLs / Influencers
Bacardi Group
Brand: Bacardi
Campaign: Bacardi “Alcohoducation” Social Campaign
Agency: OMD China
Bayer
Brand: CDR
Campaign: CDR #Unbreakable30
Agencies: MediaCom, Wunderman Thompson, StoreSend Indonesia
Bytedance
Brand: TikTok
Campaign: The Unlikely Influencer #SerunyaDiTikTok
Agency: M&C Saatchi Indonesia
Hang Seng Bank
Campaign: Project Hazel
Agencies: Noiseless Design, Zenith Media, XDCG, Strategic Venture
Hong Kong Tourism Board
Campaign: Holiday at Home
Agency: Mindshare Hong Kong
Lazada Philippines
Campaign: Lazada Super Party
Agencies: UM Philippines, Twitter Asia Pacific
OPPO Vietnam
Brand: OPPO Reno7
Campaign: OPPO Reno7 Series Pushes The Boundaries of Product Launching
Agency: PURPOSE.ANT
Procter & Gamble
Brand: Pantene
Campaign: Pantene “Recharged Hair, Recharged Me”
Agency: Mediacom, Dentsu, BBDO, FAB Sugar n Spice, Famous Allstars
Unilever Philippines
Brand: Eskinol
Campaign: Eskinol “Gandang Naturally Fresh” Twitter Takeover
Agencies: Mindshare Philippines, Twitter Asia Pacific
Unilever Philippines
Brand: Cornetto
Campaign: #CornettoCONEfessions
Agencies: Mindshare Philippines, Twitter Asia Pacific
19. Best Use of Mobile - Customer Engagement
Bayer
Brand: Redoxon Kids
Campaign: Redoxon Kids #kunyahkunyahayojelajah
Agencies: Mediacom, Lion&Lion
Bayer
Brand: CDR
Campaign: CDR #Unbreakable30
Agencies: MediaCom, Wunderman Thompson, StoreSend Indonesia
Cigna
Campaign: StressWaves
Agency: MRM Singapore
CSL Mobile
Brand: csl.
Campaign: “csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
MSIG Insurance (Hong Kong)
Campaign: 三井住友MSIG
Agency: ESDlife Digital Solutions
MTR Corporation
Brand: MTR Mobile
Campaign: MTR Mobile 2.0
National Library Board Singapore
Campaign: NLB Mobile
Sony Pictures
Campaign: Resident Evil – Welcome to Raccoon City
Agencies: mCanvas + ADA
The Hong Kong Jockey Club
Brand: HKJC Smart Platform 2.0
Campaign: Racing Touch App
Unilever Philippines
Brand: Closeup
Campaign: Unilever’s Closeup Earns the Right to Play with Mobile Gamers
Agencies: Mindshare Philippines, WPP Philippines (Group M), Digital Turbine
20. Best Use of Mobile Integration
Decathlon
Campaign: Decathlon Golden Week Campaign
Agency: OMD China
HSBC Singapore
Campaign: The Enhanced HSBC Everyday Global Account
Agencies: Wunderman Thompson Singapore, PHD Singapore
Lendlease Retail
Campaign: Huat with 8citement! Campaign
MTR Corporation
Brand: MTR Mobile
Campaign: MTR Mobile 2.0
Procter & Gamble
Brand: Rejoice
Campaign: Rejoice “Instantly K-Drama”
Agencies: Mediacom, FAB Kerling
Sun Hung Kai Real Estate Agency
Brand: apm
Campaign: apm’s Digitally Infused Interactive Year of the Ox
Sunshine Holdings
Brand: Watawala Tea
Campaign: Watawala “Avurudu” (Sinhala and Tamil New Year)
Agency: ADA
The Hong Kong Jockey Club
Brand: HKJC Smart Platform 2.0
Campaign: Racing Touch App
The Hong Kong Jockey Club
Brand: HKJC Smart Platform 2.0
Campaign: GoalX App
TransitLink
Campaign: TL SimplyGo App – Unleash the Gates
Agencies: Stellar Ace, Mastercard
21. Best Use of Promotions
MTR Corporation
Brand: MTR Mobile
Campaign: Grab Coupon
SAFRA National Service Association
Campaign: mSAFRA Mobile App
StarHub
Campaign: StarHub Rewards – Hello rewards in a snap
Sun Hung Kai Real Estate (Sales & Leasing) Agency
Brand: SHKP 8 Malls
Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021
Agencies: MakeItLoud Marketing, MakeItFun Studio
Tai Po Mega Mall
Campaign: Urban Botanical Garden
TransitLink
Campaign: TL SimplyGo App – Unleash the Gates
Agencies: Stellar Ace, Mastercard
Unilever Foods, Indonesia
Brand: Bango and Royco
Campaign: Bango and Royco Online-to-Offline Sampling Program
Agencies: InMobi, Mindshare Indonesia
Zinus
Campaign: Zinus eCommerce 12.12 Mega Campaign
22. Best Use of Social
Alliance Cosmetics
Brand: SILKYGIRL
Campaign: SILKYGIRL’s Sweet Treats Campaign
Agency: Kingdom Digital Solutions
Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Berocca Energises Malaysians to Transform from Sloth to Boss During Lockdown
Agency: Fishermen Integrated, Mediacom Malaysia
Bytedance
Brand: TikTok
Campaign: The Unlikely Influencer #SerunyaDiTikTok
Agency: M&C Saatchi Indonesia
Generali Vietnam
Brand: Generali
Campaign: Generali’s Connecting Dreams With “The Tomorrow Flea Market”
Agency: PURPOSE.ANT
Lazada Philippines
Campaign: Lazada Super Party
Agencies: UM Philippines, Twitter Asia Pacific
Pepsi Philippines
Campaign: #PepsiHitSaSarap
Agencies: Mindshare Philippines, Twitter Asia Pacific
Spotify
Campaign: #SpotifySB19ATINTo
Agencies: UM APAC, Twitter Asia Pacific
The Walt Disney Company
Brand: Disney+ Hotstar
Campaign: Cupid’s Last Wish
Agencies: VaynerMedia, Twitter Asia Pacific
Unilever Philippines
Brand: Eskinol
Campaign: Eskinol “Gandang Naturally Fresh” Twitter Takeover
Agencies: Mindshare Philippines, Twitter Asia Pacific
Unilever Philippines
Brand: Cornetto
Campaign: #CornettoCONEfessions
Agencies: Mindshare Philippines, Twitter Asia Pacific
23. Best Use of Video
Bayer
Brand: CDR
Campaign: CDR #RamadanKembaliKuat
Agencies: MediaCom, Wunderman Thompson, StoreSend Indonesia
Bytedance
Brand: TikTok
Campaign: The Unlikely Influencer #SerunyaDiTikTok
Agency: M&C Saatchi Indonesia
Ministry of Sustainability and the Environment
Campaign: #TrashToTreasure
Agency: Carousell Media Group
Nestlé Philippines
Brand: Bear Brand Fortified Choco Milk Drink
Campaign: Bear Brand Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share
Agencies: OPENMIND Philippines, Digital Turbine
Procter & Gamble
Brand: Pantene
Campaign: Pantene “Recharged Hair, Recharged Me”
Agency: Mediacom, Dentsu, BBDO, FAB Sugar n Spice, Famous Allstars
Spotify
Campaign: #SpotifySB19ATINTo
Agencies: UM APAC, Twitter Asia Pacific
Toyota
Campaign: GR Lineup Campaign
Agency: ADA
Unilever
Brand: Paddle Pop, Wall’s
Campaign: Paddle Pop Thrills Parents and Kids with the “Choco Magma Land” Treasure Hunt
Agencies: InMobi, Mindshare Indonesia
Unilever Philippines
Brand: Closeup
Campaign: Unilever’s Closeup Earns the Right to Play with Mobile Gamers
Agencies: Mindshare Philippines, WPP Philippines (Group M), Digital Turbine
24. Best User Experience
Atlas Consolidated
Brand: Hugosave
Campaign: Humanised and Convenient Personal Financial Management with Hugosave
Castrol
Campaign: Castrol Strengthens Brand Recall with Blended In-game Advertising
Agencies: InMobi, Xaxis
Cigna
Campaign: StressWaves
Agency: MRM Singapore
DBS Bank
Campaign: Olympic celebrations for happy customers
Milieu Insight
Campaign: Milieu Surveys
MSIG Insurance (Hong Kong)
Campaign: 三井住友MSIG
Agency: ESDlife Digital Solutions
National Library Board Singapore
Campaign: NLB Mobile
Smartfren Telecom
Brand: Smartfren
Campaign: Smartfren Gokil Max POKKT
Agency: Mediacom
StarHub
Campaign: StarHub Rewards – Hello rewards in a snap
The Hong Kong Jockey Club
Brand: HKJC Smart Platform 2.0
Campaign: GoalX App
25. Most Engaging Mobile Campaigns
Bayer
Brand: Redoxon Kids
Campaign: Redoxon Kids #kunyahkunyahayojelajah
Agencies: Mediacom, Lion&Lion
Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Berocca Energises Malaysians to Transform from Sloth to Boss During Lockdown
Agencies: Fishermen Integrated, Mediacom Malaysia
Cigna
Campaign: StressWaves
Agency: MRM Singapore
Coca-Cola (Japan) Company
Brand: Coca-Cola
Campaign: Team Coca-Cola PLAY NATION: Virtual Game Time Experience
Agencies: Pico Art International, Pico International
CSL Mobile
Brand: csl.
Campaign: “csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
Sino Group
Brand: Sino Malls
Campaign: Consumption Voucher Scheme Promotions
Sino Group
Brand: S+ REWARDS by Sino Malls
Campaign: Shop More Win More Instant Lucky Draw
Sino Group
Brand: S+ REWARDS by Sino Malls
Campaign: “Special Missions” Spend Stimulation Campaign
Sun Hung Kai Real Estate (Sales & Leasing) Agency
Brand: SHKP 8 Malls
Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021
Agencies: MakeItLoud Marketing, MakeItFun Studio
The Estee Lauder Companies
Brand: Bobbi Brown
Campaign: Beautify Your Beauty Experience with Personalisation
Agency: ADA
26. Most Innovative Use of Mobile
Cigna
Campaign: StressWaves
Agency: MRM Singapore
CSL Mobile
Brand: csl.
Campaign: “csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
MTR Corporation
Brand: MTR Mobile
Campaign: MTR Mobile 2.0
National Library Board Singapore
Campaign: NLB Mobile
Nestlé Philippines
Brand: Bear Brand Fortified Choco Milk Drink
Campaign: Bear Brand Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share
Agencies: OPENMIND Philippines, Digital Turbine
Sime Darby Oils
Campaign: #GetMoving Challenge
Agency: Edelman Malaysia
Smartfren Telecom
Brand: Smartfren
Campaign: Smartfren Unlimited Non Stop
Agency: Mediacom
StarHub
Campaign: StarHub Rewards – Hello rewards in a snap
The Hong Kong Jockey Club
Brand: HKJC Smart Platform 2.0
Campaign: HKJC TV
Unilever
Brand: Paddle Pop, Wall’s
Campaign: Paddle Pop Thrills Parents and Kids with the “Choco Magma Land” Treasure Hunt
Agencies: InMobi, Mindshare Indonesia
27. Most Innovative Use of Mobile Technology
Cigna
Campaign: StressWaves
Agency: MRM Singapore
CSL Mobile
Brand: csl.
Campaign: “csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
DBS Bank
Campaign: DBS Card+ Hong Kong monthly lucky draw
MTR Corporation
Brand: MTR Mobile
Campaign: MTR Mobile 2.0
SAFRA National Service Association
Campaign: mSAFRA Mobile App
Smartfren Telecom
Brand: Smartfren
Campaign: Smartfren Gokil Max POKKT
Agency: Mediacom
Sun Hung Kai Real Estate (Sales & Leasing) Agency
Brand: SHKP 8 Malls
Campaign: SHKP 8 Malls x LINE FRIENDS WORLD FEASTival O2O Gamification Campaign 2021
Agencies: MakeItLoud Marketing, MakeItFun Studio
Unilever Indonesia
Brand: Pepsodent
Campaign: Pepsodent Evokes Confident, “Merdeka” Smiles with an AI-powered Brand Activation OR Senyum Indonesia
Agencies: InMobi, Mindshare Indonesia
28. Industry Specific Use of Mobile: Banking & Finance
BCA
Campaign: #AwasModus Campaign
Agency: ADA
Commonwealth Bank
Campaign: Mobile App Installation: The Key to Unlocking Growth
Agency: ADA
FWD Life Insurance
Campaign: FWD Easy E-Cancer Quotation Generation Chatbot
Agency: AiChat
Generali Vietnam
Brand: Generali
Campaign: Generali’s Connecting Dreams With “The Tomorrow Flea Market”
Agency: PURPOSE.ANT
Hang Seng Bank
Campaign: Project Hazel
Agencies: Noiseless Design, Zenith Media, XDCG, Strategic Venture
HSBC Singapore
Campaign: The Enhanced HSBC Everyday Global Account
Agencies: Wunderman Thompson Singapore, PHD Singapore
Singtel
Brand: Singtel Dash
Campaign: Dash PET – The PET that takes care of you
Agencies: Superson, Tangent
29. Industry Specific Use of Mobile: Consumer Goods
Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Berocca Energises Malaysians to Transform from Sloth to Boss During Lockdown
Agencies: Fishermen Integrated, Mediacom Malaysia
Bayer Consumer Health Malaysia
Brand: Redoxon
Campaign: Redoxon Strengthens Malaysians’ Immunity Resilience by Boosting the National COVID-19 Immunization Program
Agencies: Fishermen Integrated, Mediacom Malaysia
DANONE
Campaign: Leading the GUM Category Through eCommerce
Agency: ADA
Pepsi Philippines
Campaign: #PepsiHitSaSarap
Agencies: Mindshare Philippines, Twitter Asia Pacific
Suntory PepsiCo Beverage Thailand
Brand: Pepsi
Campaign: Pepsi Music
Agencies: Mindshare Thailand, Twitter Asia Pacific
Unilever Indonesia
Brand: Pepsodent
Campaign: Pepsodent Evokes Confident, “Merdeka” Smiles with an AI-powered Brand Activation OR Senyum Indonesia
Agencies: InMobi, Mindshare Indonesia
Unilever Philippines
Brand: Closeup
Campaign: Unilever’s Closeup Earns the Right to Play with Mobile Gamers
Agencies: Mindshare Philippines, WPP Philippines (Group M), Digital Turbine
30. Industry Specific Use of Mobile: eCommerce & Retail
Lazada Philippines
Campaign: Lazada Super Party
Agencies: UM Philippines, Twitter Asia Pacific
Philips Domestic Appliances
Campaign: Hub Regional eCommerce Campaigns
Agencies: Carat, Dentsu International
The Estee Lauder Companies
Brand: Bobbi Brown
Campaign: Beautify Your Beauty Experience with Personalisation
Agency: ADA
ZALORA
Campaign: ZALORAYA 2022, ZALORA Beauty Festival
Zinus
Campaign: Zinus eCommerce 12.12 Mega Campaign
Agency: ADA
31. Industry Specific Use of Mobile: Fashion & Beauty
The Estee Lauder Companies
Brand: Bobbi Brown
Campaign: Beautify Your Beauty Experience with Personalisation
Agency: ADA
Unilever Philippines
Brand: Eskinol
Campaign: Eskinol “Gandang Naturally Fresh” Twitter Takeover
Agencies: Mindshare Philippines, Twitter Asia Pacific
ZALORA
Campaign: ZALORAYA 2022, ZALORA Beauty Festival
32. Industry Specific Use of Mobile: Food & Beverage
Coca-Cola (Japan) Company
Brand: Coca-Cola
Campaign: Team Coca-Cola PLAY NATION: Virtual Game Time Experience
Agencies: Pico Art International, Pico International
Fonterra
Brand: Anchor Butter
Campaign: #AnchorButterDaysAhead
Agency: ADA
Nestlé Philippines
Brand: Bear Brand Fortified Choco Milk Drink
Campaign: Bear Brand Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share
Agencies: OPENMIND Philippines, Digital Turbine
Sime Darby Oils
Campaign: #GetMoving Challenge
Agency: Edelman Malaysia
Unilever
Brand: Paddle Pop, Wall’s
Campaign: Paddle Pop Thrills Parents and Kids with the “Choco Magma Land” Treasure Hunt
Agencies: InMobi, Mindshare Indonesia
Unilever Foods, Indonesia
Brand: Bango and Royco
Campaign: Bango and Royco Online-to-Offline Sampling Program
Agencies: InMobi, Mindshare Indonesia
Unilever Philippines
Brand: Cornetto
Campaign: #CornettoCONEfessions
Agencies: Mindshare Philippines, Twitter Asia Pacific
33. Industry Specific Use of Mobile: Government, Utility & Services
CSL Mobile
Brand: csl.
Campaign: “csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
National Library Board Singapore
Campaign: NLB Mobile
TransitLink
Campaign: TL SimplyGo App – Issuance of e-vouchers for Government’s and Statutory Boards’ Exercises and Initiatives
UNHCR
Campaign: Rigour in Regularity
Agency: ADA
34. Industry Specific Use of Mobile: Health & Wellness
Bayer
Brand: Saridon
Campaign: Saridon #GakPakeLama
Agency: Mediacom
Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Energising Malays During Ramadan with the #BeroccaBERchallenge
Agencies: Fishermen Integrated, Mediacom Malaysia
Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Berocca Energises Malaysians to Transform from Sloth to Boss During Lockdown
Agencies: Fishermen Integrated, Mediacom Malaysia
Bayer Consumer Health Malaysia
Brand: Redoxon
Campaign: Redoxon Strengthens Malaysians’ Immunity Resilience by Boosting the National COVID-19 Immunization Program
Agencies: Fishermen Integrated, Mediacom Malaysia
Cigna
Campaign: StressWaves
Agency: MRM Singapore
Wyeth Corporate Philippines
Brand: Wyeth Nutrition
Campaign: Wyeth Nutrition Leverages InMobi for Commerce to Grow In-store Purchases
Agencies: InMobi, OPENMIND
35. Industry Specific Use of Mobile: Hospitality & Travel
Hong Kong Tourism Board
Campaign: Holiday at Home
Agency: Mindshare Hong Kong
MTR Corporation
Brand: MTR Mobile
Campaign: MTR Mobile 2.0
SAFRA National Service Association
Campaign: mSAFRA Mobile App
36. Industry Specific Use of Mobile: Lifestyle & Entertainment
CSL Mobile
Brand: csl.
Campaign: “csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
SAFRA National Service Association
Campaign: mSAFRA Mobile App
Sino Group
Brand: S+ REWARDS by Sino Malls
Campaign: “Special Missions” Spend Stimulation Campaign
Sino Group
Brand: Sino Malls
Campaign: Consumption Voucher Scheme Promotions
Sino Group
Brand: S+ REWARDS by Sino Malls
Campaign: Shop More Win More Instant Lucky Draw
Spotify
Campaign: #SpotifySB19ATINTo
Agencies: UM APAC, Twitter Asia Pacific
Spotify
Campaign: NCT 127 presents Sticker, the Enhanced Album
Agencies: UM APAC, Twitter Asia Pacific
Sun Hung Kai Real Estate Agency
Brand: apm
Campaign: apm’s Digitally Infused Interactive Year of the Ox
The Walt Disney Company
Brand: Disney+ Hotstar
Campaign: Cupid’s Last Wish
Agencies: VaynerMedia, Twitter Asia Pacific