About the Awards

MARKETING-INTERACTIVE returns with the 12th edition of The Mob-Ex Awards to celebrate the most effective, creative and innovative mobile marketing campaigns / efforts designed to make complex interactivity becoming accessible to all and the success on the mobile platform for business growth.

With mobile as the internet’s leading ad platform, the opportunity for marketers to use creative formats becomes real.

Open to any client company (public, private or NGO) or from partners or agencies entering on behalf of their clients, these annual awards seek to give merit to the most creative, innovative and deserving mobile platform.

The Mob-Ex Awards is focused entirely on mobile marketing efforts from across Asia and Oceania.

40 enterable categories covering all facets of the mobile marketing umbrella are open for submission this year.

Judged by an independent panel of senior, client-side marketers, all winners will be revealed on 18 July 2024 at a swanky gala celebration. Winners will also be featured in MARKETING-INTERACTIVE’s media platforms.

Two overall titles: the best performing marketers from the client side will be crowned “Best in Show – Brand”, while the best performing agency will be titled “Best of Show – Agency”.

We wish all entrants the very best of luck with their submissions!