2020 Winners

Best of Show - Agency

ADA

Best of Show - Brand

DBS Bank

1. Best E-commerce Solution

GOLD

WeTix
Campaign: WeTix – 1st Cinema Aggregator in Malaysia

SILVER

ELCA (Thailand)
Brand: LA MER
Campaign: LA MER: Win Over the Pandemic with Data
Agency: ADA

BRONZE

ZALORA
Campaign: 11.11 Singles’ Day Campaign, 12.12 Online Sale Campaign, Launch of the Pre-Loved Category with StyleTribute, Launch of the Kids category and Launch of the Essential Supplies category

2. Best Insight-Driven Mobile Campaign

GOLD

ELCA (Thailand)
Brand: LA MER
Campaign: LA MER: Win Over the Pandemic with Data
Agency: ADA

SILVER

UNHCR – The UN Refugee Agency
Campaign: UNHCR, Imagine Ramadan
Agency: ADA

BRONZE

giga!
Campaign: Insight Driven campaign for launch of giga and DitchYourEx campaign

3. Best Location-Based Marketing

GOLD

T’way Air
Brand: T’way Airlines
Campaign: T’way Air Grand Launch
Agency: RED² Digital

SILVER

Philips Vietnam
Brand: Philips
Campaign: How Philips Targeted Premium Homes in Vietnam
Agencies: Inmobi, Moblaze

BRONZE

UNHCR – The UN Refugee Agency
Campaign: UNHCR, Imagine Ramadan
Agency: ADA

4. Best Mobile Advertising Strategy

GOLD

Indofood CBP Sukses Makmur
Brand: Promina
Campaign: Promina Homemade Virtual Cooking
Agencies: i-dac Indonesia, DAX

SILVER

UnionBank of the Philippines
Brand: UnionBank
Campaign: Bank the Way to Live by UnionBank
Agencies: OMD Philippines, AdColony

BRONZE

ELCA (Thailand)
Brand: LA MER
Campaign: LA MER: Win Over the Pandemic with Data
Agency: ADA

5. Best Mobile Growth Strategy

GOLD

DBS Bank
Campaign: DBS Lifestyle App

SILVER

giga!
Campaign: DitchYourEx and switch to giga!

BRONZE

Chevron Singapore
Brand: Caltex
Campaign: CaltexGO App

6. Best Mobile-Based Launch / Relaunch

GOLD

ZALORA
Campaign: Launch of Kids category

SILVER

Boost
Campaign: Boost Super Shake
Agency: ADA

BRONZE

Singlife
Campaign: Launch of the Singlife Account
Agencies: SearchGuru, Wachsman, Duo Studio

7. Best Original Content

GOLD

Medika Komunika Teknologi
Brand: Hallobumil
Campaign: Hallobumil Mengerti Mama
Agency: Rolling Glory

SILVER

United International Pictures Philippines
Brand: Sonic
Campaign: Sonic the Hedgehog, Catch Him If You Can
Agencies: Mindshare Philippines, AdColony

BRONZE

UOB
Campaign: UOB Lady’s Card 30 Years Campaign
Agency: GERMS

8. Best Result-Driven Mobile Campaign

GOLD

DBS Bank
Campaign: POSB Everyday Card – Personalised Spend Campaign

SILVER

Workforce Singapore
Brand: mycareersfuture.sg
Campaign: Carousell x WSG Job Matching Campaign
Agency: Carousell

BRONZE

ClassPass
Campaign: A New Lease of Life (Growth) for ClassPass
Agency: ADA

9. Best Use of Interactive Media / AR & VR

GOLD

HSBC
Campaign: HSBC Rugby Sevens ‘Kicking Game’
Agency: Digitas Singapore

SILVER

Nanyang Technological University, Singapore
Campaign: AR you ready for HEY!

BRONZE

Beiersdorf Indonesia
Brand: NIVEA
Campaign: Nivea #SentuhanIbu World of Imagination
Agencies: OMD Indonesia, AdColony

10. Best Use of KOL

GOLD

Maxis Broadband
Brand: ookyo by Maxis
Campaign: How ookyo garnered high brand awareness with gaming-focused influencer strategy
Agency: Kingdom Digital Solutions

SILVER

Telekom Malaysia
Brand: Unifi
Campaign: Unifi-Second Chance
Agency: Edelman Malaysia

BRONZE

Telekomunikasi Selular
Brand: Telkomsel
Campaign: #BhayPlastik
Agencies: HD, i-dac Indonesia

11. Best Use of Mobile – Banking Services

GOLD

HSBC Bank Singapore
Campaign: HSBC More than a Personal Loan Campaign – Powering Your Underlying Aspirations and Rewriting Your Story
Agencies: Ogilvy, PHD Singapore

SILVER

DBS Bank
Campaign: DBS Lifestyle App

BRONZE

UOB
Campaign: UOB Mighty
Agency: GERMS

12. Best Use of Mobile – Beauty

GOLD

ELCA (Thailand)
Brand: LA MER
Campaign: LA MER: Win Over the Pandemic with Data
Agency: ADA

SILVER

Beiersdorf Indonesia
Brand: NIVEA
Campaign: Nivea #SentuhanIbu World of Imagination
Agencies: OMD Indonesia, AdColony

BRONZE

Tohtonku Malaysia
Brand: Nutox Malaysia
Campaign: Nutox Wheel of Radiance CNY Campaign
Agency: Kingdom Digital Solutions

13. Best Use of Mobile – Consumer Goods

GOLD

Kimberly-Clark ANZ
Brand: U by Kotex (UbK)
Campaign: U by Kotex She Can Fund – Australia
Agencies: Mindshare, WhiteGrey, SNAP

SILVER

Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Berocca Energises Ramadan Sales on Social Media in a Time of Social Distancing
Agencies: Fishermen Integrated, Mediacom Malaysia

BRONZE

Bayer Consumer Health Malaysia
Brand: Redoxon
Campaign: Redoxon Brings Immunity Boosters into People’s Homes During Lockdown
Agency: Mediacom Malaysia

14. Best Use of Mobile – Customer Engagement

	GOLD Boost Campaign: #DoGoodWithBoost Agency: ADA
	SILVER DBS Bank Campaign: DBS Lifestyle App
	SILVER StarHub Campaign: The all-new StarHub Rewards – Say hello to rewards in a snap! Technology Platform: Perx Technologies
	BRONZE UOB Campaign: UOB Mighty Agency: GERMS

15. Best Use of Mobile – ePayment Gateway

GOLD

DBS Bank
Campaign: DBS PayLah! – Palm Vein Technology-Enabled Payments and QR Gift

SILVER

Singtel
Brand: Dash
Campaign: Singtel Dash

BRONZE

Boost
Campaign: Boostopia
Agency: ADA

16. Best Use of Mobile – Fashion

GOLD

TITAN
Campaign: E-Commerce Implementation
Agency: BORN Group

SILVER

Love, Bonito
Campaign: E-Commerce Implementation
Agency: BORN Group

BRONZE

TATA CLiQ Luxury
Campaign: E-Commerce Implementation
Agency: BORN Group

17. Best Use of Mobile – Food and Beverage

GOLD

Whole Earth Brands
Brand: Equal Philippines
Campaign: Equal Philippines – The 6/6 Bounce Back Sale
Agency: RED² Digital

SILVER

Burger King Indonesia
Brand: Burger King
Campaign: Biggest Break-Fasting Ritual with The Whopper
Agency: Mediacom Indonesia

BRONZE

Frisian Flag Indonesia
Brand: Frisian Flag FF IFT
Campaign: Frisian Flag Teman 123
Agencies: ADA, AdColony

18. Best Use of Mobile – Gaming

GOLD

Burger King Indonesia
Brand: Burger King
Campaign: Play Your Way, Win Like A King
Agency: Mediacom Indonesia

SILVER

Unilever
Brand: Love, Beauty & Planet
Campaign: #huntvirtualplastic
Agency: Edelman Malaysia

BRONZE

Frisian Flag Indonesia
Brand: Frisian Flag FF IFT
Campaign: Frisian Flag Teman 123
Agencies: ADA, AdColony

19. Best Use of Mobile – Government, Utility & Services

GOLD

Workforce Singapore
Brand: mycareersfuture.sg
Campaign: Carousell x WSG Job Matching Campaign
Agency: Carousell

SILVER

Viettel Business Solutions – Viettel Group
Brand: Viettel
Campaign: Healthcare Solutions

BRONZE

giga!
Campaign: giga! Best Mobile Service in an App

20. Best Use of Mobile – Hospitality / Travel

GOLD

T’way Air
Brand: T’way Airlines
Campaign: T’way Air Grand Launch
Agency: RED² Digital

SILVER

Changi Airport Group
Campaign: E-Commerce Implementation
Agency: BORN Group

BRONZE

BIGLIFE
Brand: BIG Loyalty
Campaign: Earn BIG Live BIG

21. Best Use of Mobile – Insurance Services

GOLD

AIA Singapore
Campaign: iSMART – Nurturing deeper customer relationships with data

SILVER

Manulife Singapore
Campaign: Feast of Huat
Agency: Bread Butter Bacon

BRONZE

NTUC Income
Brand: SNACK by Income
Campaign: SNACK by Income

22. Best Use of Mobile – Lifestyle / Entertainment

GOLD

Boost
Campaign: Boostopia
Agency: ADA

SILVER

Garmin Vietnam
Brand: Garmin
Campaign: Garmin 10K Step Challenge Campaign
Agency: RED² Digital

BRONZE

United International Pictures Philippines
Brand: Sonic
Campaign: Sonic the Hedgehog, Catch Him If You Can
Agencies: Mindshare Philippines, AdColony

23. Best Use of Mobile – Property

GOLD

AEON
Brand: AEON ESHOP
Campaign: Riding The Tide: Driving eCommerce Revenue
Agency: RED² Digital

SILVER

Orchard Turn Developments
Brand: ION Orchard
Campaign: ION Orchard Mobile Application Revamp
Agency: 2359 Media

BRONZE

99.co
Campaign: 99.co Social Proof and In-App Campaigns
Agency: Insider

24. Best Use of Mobile Integration

GOLD

UNHCR – The UN Refugee Agency
Campaign: UNHCR, Imagine Ramadan
Agency: ADA

SILVER

Nanyang Technological University, Singapore
Campaign: AR you ready for HEY!

BRONZE

Yale
Campaign: YALE Smart Shop #takeiteasy Activation Campaign
Agency: Infinity Core

25. Best Use of Social Media

	GOLD UNHCR – The UN Refugee Agency Campaign: UNHCR, Imagine Ramadan Agency: ADA
	SILVER Manulife Singapore Campaign: Feast of Huat Agency: Bread Butter Bacon
	SILVER Telekomunikasi Selular Brand: Telkomsel Campaign: #BhayPlastik Agencies: HD, i-dac Indonesia
	BRONZE UOB Cards Campaign: UOB Spend and Get Promotion 2019 Agency: GERMS

26. Best Social Media Strategy

GOLD

Dommal Food Services
Brand: Domino’s Malaysia
Campaign: For The Love of Pizza, and You
Agency: 16TWO

SILVER

UNHCR – The UN Refugee Agency
Campaign: UNHCR, Imagine Ramadan
Agency: ADA

BRONZE

Telekomunikasi Selular
Brand: Telkomsel
Campaign: #BhayPlastik
Agencies: HD, i-dac Indonesia

27. Best User Experience

	GOLD DBS Bank Campaign: DBS Lifestyle App
	GOLD StarHub Campaign: The all-new StarHub Rewards – Say hello to rewards in a snap! Technology Platform: Perx Technologies
	SILVER L’Oreal Indonesia Brand: Maybelline Indonesia Campaign: The Unseen Beauty Agency: Hybrid:H
	BRONZE DBS Bank Campaign: DBS PayLah! – Palm Vein Technology-Enabled Payments and QR Gift

28. Most Engaging Mobile Campaign

GOLD

Indofood CBP Sukses Makmur
Brand: Promina
Campaign: Promina Homemade Virtual Cooking
Agencies: i-dac Indonesia, DAX

SILVER

Beiersdorf Indonesia
Brand: NIVEA
Campaign: Nivea #SentuhanIbu World of Imagination
Agencies: OMD Indonesia, AdColony

BRONZE

UOB
Campaign: UOB Mighty
Agency: GERMS

29. Most Innovative Use of Mobile

	GOLD Indofood CBP Sukses Makmur Brand: Promina Campaign: Promina Homemade Virtual Cooking Agencies: i-dac Indonesia, DAX
	SILVER StarHub Campaign: The all-new StarHub Rewards – Say hello to rewards in a snap! Technology Platform: Perx Technologies
	BRONZE DBS Bank Campaign: DBS PayLah! – Palm Vein Technology-Enabled Payments and QR Gift
	BRONZE Lendela Campaign: Carousell x Lendela Acquisition Campaign Agency: Carousell

30. Most Innovative Use of Mobile Technology

GOLD

DBS Bank
Campaign: DBS Lifestyle App

SILVER

StarHub
Campaign: The all-new StarHub Rewards – Say hello to rewards in a snap!
Technology Platform: Perx Technologies

BRONZE

SMRT Media
Brand: WINK+
Campaign: WINK+ from Home Campaign