Mindshare, InMobi

Unilever

GOLD

The Coca-Cola Company
Brand: Coca-Cola
Campaign: Mobile Augmented Reality Dials Up Brand Love for Coca-Cola
Agencies: Starcom Indonesia, AdColony

SILVER

L’Oreal
Campaign: L’Oreal helps Indonesians #StandUp against Street Harassment with Mobile
Agencies: WM Global, InMobi

BRONZE

Pants Bear
Brands: Pants Bear x Radarr
Campaign: How Pants Bear hijacked the 2020 Olympics with Radarr
Agencies: Industria x Radarr

BRONZE

Singtel
Brand: Singtel Dash
Campaign: Singtel Dash – Enhancing brand recall to make Singtel Dash the preferred all-in-one, lifestyle app.

GOLD

Visa
Brand: Visa #WhereYouShopMatters
Campaign: 9×16 Stores
Agency: BBDO Singapore

SILVER

Equal Philippines
Brand: Whole Earth Brands
Campaign: 6.6 Mid-Year Sale
Agency: RED² Digital

BRONZE

Unilever
Brand: Pepsodent
Campaign: Pepsodent: Bringing Offline Dental Care to Users on Mobile
Agencies: Mindshare, InMobi

GOLD

First Wave
Campaign: Monopoly Explore! SG

SILVER

Unilever
Brand: Lifebuoy
Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data
Agencies: Mindshare, InMobi

BRONZE

Grab
Campaign: Grab Loves Local Heroes Campaign
Agency: Kingdom Digital

BRONZE

Visa
Brand: Visa #WhereYouShopMatters
Campaign: 9×16 Stores
Agency: BBDO Singapore

GOLD

Unilever
Brand: Lifebuoy
Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data
Agencies: Mindshare, InMobi

SILVER

Jie Business
Brand: OPPO
Campaign: Find X3 Launch in MY
Agency: ADA

SILVER

KOSÉ Corporation
Brand: KOSÉ
Campaign: KOSÉ Champions ‘Less is More’
Agency: Kingdom Digital

BRONZE

Cigna Insurance
Brand: Cigna Thailand
Campaign: Health Tech Game Changer with Data
Agency: ADA

GOLD

Unilever
Brand: Lifebuoy
Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data
Agencies: Mindshare, InMobi

SILVER

Pants Bear
Campaign: How to reach two billion views with 0 media budget
Agency: Industria

BRONZE

Better Factories Cambodia, International Labour Organisation – ILO
Brands: Better Factories Cambodia, ILO
Campaign: Better Factories Cambodia – “Su Su Together”, Covid awareness campaign
Agency: ADA

GOLD

Whole Earth Monk Fruit & Baker’s Secret Australia
Brand: Whole Earth Brands
Campaign: Whole Earth Brands Relaunch Campaign
Agency: RED² Digital

SILVER

KOSÉ Corporation
Brand: KOSÉ
Campaign: KOSÉ Champions ‘Less is More’
Agency: Kingdom Digital

BRONZE

SaladStop!
Campaign: The Good Food Mobile Retail Revolution in the Covid-19 Crisis
Agency: ADA

GOLD

Unilever
Brand: Lifebuoy
Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data
Agencies: Mindshare, InMobi

SILVER

Robinson Department Store
Campaign: PAYDAY
Agency: ADA

BRONZE

PETRONAS
Campaign: Love Local & PETRONAS Primax 97 with Pro-Race Launch
Agency: ADA

GOLD

Global Digital Niaga
Brand: Bliblimart
Campaign: Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks
Agencies: Wavemaker Indonesia, AdColony

SILVER

Smartfren Telecom
Campaign: Smartfren Midnight Magic (Ramadan Sahur Call)
Agency: Mediacom

BRONZE

Seven & I Holdings
Brand: 7-Eleven
Campaign: 7-Eleven Slurpee’s In-Game Mobile Strategy Delivers More Than Brainfreeze
Agencies: PHD Media, AdColony, Anzu

GOLD

National Library Board
Campaign: NLB Mobile app

SILVER

United Overseas Bank (Malaysia)
Brand: UOB SmartBusiness
Campaign: SME Digitalisation Initiative Grant
Agency: Jirnexu Advertising Solutions (RinggitPlus.com) 

BRONZE

giga!
Campaign: Ready to roll with giga!

GOLD

Chevron Singapore
Brand: Caltex
Campaign: Best Mobile Payments Integration – CaltexGO
Agency: Wavemaker SG

SILVER

DBS Bank
Campaign: DBS PayLah!

BRONZE

ZALORA
Campaign: Seamless Payments for the ZALORA Experience

GOLD

Wildlife Reserves Singapore
Campaign: My Animal Buddy Programme

SILVER

The Coffee House
Campaign: The Mysterious Adventure To Save The Moon
Agency: The Purpose Group, Children Of

BRONZE

Pants Bear
Campaign: How to reach two billion views with 0 media budget
Agency: Industria

GOLD

Unilever
Brand: Lifebuoy
Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data
Agencies: Mindshare, InMobi

SILVER

DBS Bank
Campaign: POSB #HuntYourZodiac 2021

BRONZE

Pants Bear
Campaign: How to reach two billion views with 0 media budget
Agency: Industria

GOLD

Smartfren Telecom
Brand: Smartfren
Campaign: Smartfren Mobile Campaign Wakes Up Indonesia’s WOW Generation
Agencies: Mediacom Indonesia, AdColony

SILVER

The Coca-Cola Company
Brand: Coca-Cola
Campaign: Mobile Augmented Reality Dials Up Brand Love for Coca-Cola
Agencies: Starcom Indonesia, AdColony

BRONZE

Bank Central Asia (BCA) 
Campaign: The BCA Expoversary Online 2021
Agency: ADA

GOLD

Grab
Campaign: Enterprise-Level Ad-Tech for the Smallest of Small Businesses
Agency: Kingdom Digital

SILVER

giga!
Campaign: #gigaBirthdaySurprise and #Ohmygiga Refer a Friend to retain and reward existing customers

BRONZE

Ferrero Asia Pacific
Brand: Kinder Joy
Campaign: Kinder Joy’s Applaydu Campaign Gets a Boost Amidst Pandemic 
Agencies: Mindshare Philippines, AdColony

GOLD

The Coca-Cola Company
Brand: Coca-Cola
Campaign: Mobile Augmented Reality Dials Up Brand Love for Coca-Cola
Agencies: Starcom Indonesia, AdColony

SILVER

Hongkong and Shanghai Banking Corporation
Brand: HSBC
Campaign: HSBC Hex-Live
Agency: Pico Art International

BRONZE

Indofood Sukses Makmur
Brand: Indomie 
Campaign: Mobile Dishes Out Satisfying Results for Indomie Piring Kosong IndomieIdo (Empty Plate) Campaign
Agencies: i-dac Indonesia/DAX, Ogilvy, AdColony

GOLD

Olam International
Brand: Re-
Campaign: Collective Power of Small Actions
Agency: ADA

SILVER

HSBC
Campaign: HSBC ‘Swing for the Game Changers’
Agency: Wunderman Thompson Singapore

BRONZE

Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Energising Malays During Ramadan with the #BeroccaBERchallenge
Agencies: Fishermen Integrated, Mediacom Malaysia

GOLD

Hongkong and Shanghai Banking Corporation
Brand: HSBC
Campaign: HSBC Hex-Live
Agency: Pico Art International

SILVER

DBS Bank
Campaign: DBS PayLah!

BRONZE

Unilever Indonesia
Brand: Royco
Campaign: Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign
Agencies: Mindshare Indonesia, AdColony, Ustudio, TADA, Reprise

GOLD

L’Oreal
Campaign: L’Oreal helps Indonesians #StandUp against Street Harassment with Mobile
Agencies: WM Global, InMobi

SILVER

HSBC Singapore
Campaign: Live Consciously with HSBC Revolution Credit Card
Agency: Digitas Singapore

BRONZE

DBS Bank
Campaign: DBS PayLah!

GOLD

The Coca-Cola Company
Brand: Coca-Cola
Campaign: Mobile Augmented Reality Dials Up Brand Love for Coca-Cola
Agencies: Starcom Indonesia, AdColony

SILVER

AB Inbev Vietnam
Brand: Beck’s Ice
Campaign: Are you ready to hunt for the gold?
Agency: The Purpose Group, Adtima

BRONZE

DBS Bank
Campaign: DBS PayLah!

GOLD

Pants Bear
Brands: Pants Bear x Radarr
Campaign: How Pants Bear hijacked the 2020 Olympics with Radarr
Agencies: Industria x Radarr

SILVER

Pants Bear
Campaign: How to reach two billion views with 0 media budget
Agency: Industria

BRONZE

Burger King Indonesia
Brand: Burger King
Campaign: Sunyi Bersuara-Voice of the silent Campaign by BurgerKing
Agency: Mediacom Indonesia

GOLD

L’Oreal 
Campaign: L’Oreal helps Indonesians #StandUp against Street Harassment with Mobile
Agencies: WM Global, InMobi

SILVER

Visa
Brand: Visa #WhereYouShopMatters
Campaign: 9×16 Stores
Agency: BBDO Singapore

BRONZE

Ovaltine
Campaign: Ovaltine x Nussa Official Therapy
Agency: POKKT & OMD INDONESIA

GOLD

DBS Bank
Campaign: DBS PayLah!

SILVER

Milieu Insight
Campaign: Milieu Surveys

BRONZE

StarHub 
Campaign: StarHub Rewards – All in one app

GOLD

DBS Bank
Campaign: POSB #HuntYourZodiac 2021

SILVER

DBS Bank
Campaign: DBS PayLah!

BRONZE

First Wave
Campaign: Monopoly Explore! SG

GOLD

Singtel
Brand: Singtel Dash
Campaign: Dash Rewards – Singtel Dash’s first ever rewards programme

SILVER

Global Digital Niaga
Brand: Bliblimart
Campaign: Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks
Agencies: Wavemaker Indonesia, AdColony

BRONZE

DBS Bank
Campaign: DBS PayLah!

GOLD

The Coca-Cola Company
Brand: Coca-Cola
Campaign: Mobile Augmented Reality Dials Up Brand Love for Coca-Cola
Agencies: Starcom Indonesia, AdColony

SILVER

Seven & I Holdings
Brand: 7-Eleven
Campaign: 7-Eleven Slurpee’s In-Game Mobile Strategy Delivers More Than Brainfreeze
Agencies: PHD Media, AdColony, Anzu

BRONZE

Unilever
Brand: Lifebuoy
Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data
Agencies: Mindshare, InMobi

GOLD

Grab
Campaign: Enterprise-Level Ad-Tech for the Smallest of Small Businesses
Agency: Kingdom Digital

SILVER

Visa
Brand: Visa #WhereYouShopMatters
Campaign: 9×16 Stores
Agency: BBDO Singapore

BRONZE

Shell International Petroleum
Brand: Shell Helix
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)

GOLD

Visa
Brand: Visa #WhereYouShopMatters
Campaign: 9×16 Stores
Agency: BBDO Singapore

SILVER

DBS Bank
Campaign: DBS PayLah!

BRONZE

Bank Central Asia (BCA)
Campaign: The BCA Expoversary Online 2021
Agency: ADA

GOLD

Bayer Consumer Health Malaysia
Brand: Berocca 
Campaign: Energising Malays During Ramadan with the #BeroccaBERchallenge
Agencies: Fishermen Integrated, Mediacom Malaysia

SILVER

Panasonic
Brand: nanoeX 
Campaign: Anti-Virus Mobility
Agencies: HAKUHODO (Lead Agency), Grab (Publisher)

BRONZE

Unilever Philippines
Brand: Closeup Philippines
Campaign: Closeup Goes #AllinAllOut for #AllAroundOralCare
Agencies: Mindshare Philippines, Twitter Asia Pacific

GOLD

ZALORA 
Campaign: ZALORA’s Best and Biggest for the Future of E-Commerce in Southeast Asia

SILVER

Equal Philippines
Brand: Whole Earth Brands
Campaign: 6.6 Mid-Year Sale
Agency: RED² Digital

BRONZE

AEON ESHOP Vietnam
Brand: AEON
Campaign: eCommerce Marketplace Optimization
Agency: RED² Digital

GOLD

McDonald’s Indonesia
Brand: McDonald’s Indonesia
Campaign: McDonald’s Mini Cuts Spicy Chicken Launch with Grab Food
Agency: OMD Indonesia

SILVER

SaladStop!
Campaign: The Good Food Mobile Retail Revolution in the Covid-19 Crisis
Agency: ADA

BRONZE

Universal Robina Corporation (URC)
Brand: Piattos
Campaign: The Fun Way Gamification Boosted Piattos’ Brand Engagement
Agencies: Spark Foundry Philippines, AdColony, Seven AD Philippines

GOLD

Procter & Gamble
Brand: Gillette 
Campaign: Gillette #PlayCleanPlaySmart
Agency: Mediacom Indonesia

SILVER

Logitech G
Brand: Logitech
Campaign: Play All Out
Agency: RED² Digital

BRONZE

Axiata
Brand: Yoodo
Campaign: Telco for Gamers
Agencies: ADA, 4 Thirteen Group, Truth Communications

GOLD

Axiata
Brand: Yoodo
Campaign: You Do It Better
Agencies: ADA, 4 Thirteen Group, Truth Communications

SILVER

EZ-Link
Campaign: EZ-Link App – Express Top-up

BRONZE

National Library Board
Campaign: NLB Mobile app

GOLD

Pan Pacific Hotels Group
Brand: Pan Pacific Hotels Group
Campaign: Stay, To Get Away
Agency: Duo Studio

SILVER

Singapore Marriott Tang Plaza Hotel
Brand: GMS Group
Campaign: Lead Generation Program – Singapore
Agency: RED² Digital

BRONZE

Wildlife Reserves Singapore
Campaign: My Animal Buddy Programme

GOLD

AIA Singapore
Campaign: Claims EZ: Simplifying the claims process for seamless end-to-end user experience

SILVER

AIA Philippines
Campaign: Share the Love
Agency: ADA

BRONZE

Cigna Insurance
Brand: Cigna Thailand
Campaign: Health Tech Game Changer with Data
Agency: ADA

GOLD

Hongkong and Shanghai Banking Corporation
Brand: HSBC
Campaign: HSBC Hex-Live
Agency: Pico Art International

SILVER

National Library Board
Campaign: NLB Mobile app

BRONZE

The Walt Disney Company (Southeast Asia)
Brand: Disney+ Hotstar Indonesia
Campaign: #WieldTheShield
Agencies: Ambilhati, Twitter Asia Pacific