2021 Winners
Mob-Ex Best of Show - Agency
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Mindshare, InMobi |
Mob-Ex Best of Show - Brand
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Unilever |
1. BEST AWARENESS CAMPAIGN
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GOLDThe Coca-Cola Company |
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SILVERL’Oreal |
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BRONZEPants Bear |
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BRONZESingtel |
2. BEST CAMPAIGN PIVOT
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GOLDVisa |
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SILVEREqual Philippines |
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BRONZEUnilever |
3. BEST COVID-19 RESPONSE
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GOLDFirst Wave |
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SILVERUnilever |
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BRONZEGrab |
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BRONZEVisa |
4. BEST DIRECT TO CONSUMER CAMPAIGN
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GOLDUnilever |
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SILVERJie Business |
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SILVERKOSÉ Corporation |
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BRONZECigna Insurance |
5. BEST INSIGHTS-DRIVEN MOBILE CAMPAIGN
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GOLDUnilever |
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SILVERPants Bear |
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BRONZEBetter Factories Cambodia, International Labour Organisation – ILO |
6. BEST LAUNCH/RELAUNCH
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GOLDWhole Earth Monk Fruit & Baker’s Secret Australia |
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SILVERKOSÉ Corporation |
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BRONZESaladStop! |
7. BEST LOCATION-BASED MARKETING
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GOLDUnilever |
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SILVERRobinson Department Store |
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BRONZEPETRONAS |
8. BEST MOBILE ADVERTISING STRATEGY
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GOLDGlobal Digital Niaga |
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SILVERSmartfren Telecom |
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BRONZESeven & I Holdings |
9. BEST MOBILE GROWTH STRATEGY
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GOLDNational Library Board |
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SILVERUnited Overseas Bank (Malaysia) |
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BRONZEgiga! |
10. BEST MOBILE PAYMENTS INTEGRATION
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GOLDChevron Singapore |
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SILVERDBS Bank |
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BRONZEZALORA |
11. BEST ORIGINAL CONTENT
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GOLDWildlife Reserves Singapore |
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SILVERThe Coffee House |
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BRONZEPants Bear |
12. BEST RESULTS-DRIVEN MOBILE CAMPAIGN
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GOLDUnilever |
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SILVERDBS Bank |
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BRONZEPants Bear |
13. BEST USE OF DISPLAY ADVERTISING
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GOLDSmartfren Telecom |
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SILVERThe Coca-Cola Company |
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BRONZEBank Central Asia (BCA) |
14. BEST USE OF IN-APP ADVERTISING
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GOLDGrab |
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SILVERgiga! |
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BRONZEFerrero Asia Pacific |
15. BEST USE OF INTERACTIVE MEDIA / AR & VR
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GOLDThe Coca-Cola Company |
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SILVERHongkong and Shanghai Banking Corporation |
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BRONZEIndofood Sukses Makmur |
16. BEST USE OF KOLS
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GOLDOlam International |
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SILVERHSBC |
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BRONZEBayer Consumer Health Malaysia |
17. BEST USE OF MOBILE – CUSTOMER ENGAGEMENT
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GOLDHongkong and Shanghai Banking Corporation |
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SILVERDBS Bank |
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BRONZEUnilever Indonesia |
18. BEST USE OF MOBILE INTEGRATION
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GOLDL’Oreal |
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SILVERHSBC Singapore |
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BRONZEDBS Bank |
19. BEST USE OF PROMOTIONS
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GOLDThe Coca-Cola Company |
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SILVERAB Inbev Vietnam |
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BRONZEDBS Bank |
20. BEST USE OF SOCIAL
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GOLDPants Bear |
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SILVERPants Bear |
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BRONZEBurger King Indonesia |
21. BEST USE OF VIDEO
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GOLDL’Oreal |
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SILVERVisa |
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BRONZEOvaltine |
22. BEST USER EXPERIENCE
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GOLDDBS Bank |
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SILVERMilieu Insight |
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BRONZEStarHub |
23. MOST ENGAGING MOBILE CAMPAIGN
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GOLDDBS Bank |
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SILVERDBS Bank |
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BRONZEFirst Wave |
24. MOST INNOVATIVE USE OF MOBILE
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GOLDSingtel |
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SILVERGlobal Digital Niaga |
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BRONZEDBS Bank |
25. MOST INNOVATIVE USE OF MOBILE TECHNOLOGY
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GOLDThe Coca-Cola Company |
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SILVERSeven & I Holdings |
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BRONZEUnilever |
26. B2B
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GOLDGrab |
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SILVERVisa |
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BRONZEShell International Petroleum |
27. BANKING SERVICES
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GOLDVisa |
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SILVERDBS Bank |
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BRONZEBank Central Asia (BCA) |
28. CONSUMER GOODS
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GOLDBayer Consumer Health Malaysia |
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SILVERPanasonic |
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BRONZEUnilever Philippines |
29. ECOMMERCE & RETAIL
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GOLDZALORA |
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SILVEREqual Philippines |
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BRONZEAEON ESHOP Vietnam |
30. FOOD & BEVERAGE
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GOLDMcDonald’s Indonesia |
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SILVERSaladStop! |
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BRONZEUniversal Robina Corporation (URC) |
31. GAMING & ESPORTS
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GOLDProcter & Gamble |
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SILVERLogitech G |
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BRONZEAxiata |
32. GOVERNMENT, UTILITY & SERVICES
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GOLDAxiata |
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SILVEREZ-Link |
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BRONZENational Library Board |
33. HOSPITALITY & TRAVEL
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GOLDPan Pacific Hotels Group |
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SILVERSingapore Marriott Tang Plaza Hotel |
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BRONZEWildlife Reserves Singapore |
34. INSURANCE SERVICES
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GOLDAIA Singapore |
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SILVERAIA Philippines |
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BRONZECigna Insurance |
35. LIFESTYLE & ENTERTAINMENT
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GOLDHongkong and Shanghai Banking Corporation |
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SILVERNational Library Board |
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BRONZEThe Walt Disney Company (Southeast Asia) |