2021 Finalists
1. BEST AWARENESS CAMPAIGN
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British American Tobacco Brand: VELO Indonesia Campaign: VELO Launch Agency: ADA |
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Global Digital Niaga Brand: Bliblimart Campaign: Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks Agencies: Wavemaker Indonesia, AdColony |
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L’Oreal Campaign: L’Oreal helps Indonesians #StandUp against Street Harassment with Mobile Agencies: WM Global, InMobi |
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M1 Campaign: Be. Here’s to you, being you. Agency: AiChat |
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Pants Bear Brands: Pants Bear x Radarr Campaign: How Pants Bear hijacked the 2020 Olympics with Radarr Agencies: Industria x Radarr |
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Pants Bear Campaign: How to reach two billion views with 0 media budget Agency: Industria |
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Singtel Brand: Singtel Dash Campaign: Singtel Dash – Enhancing brand recall to make Singtel Dash the preferred all-in-one, lifestyle app. |
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The Coca-Cola Company Brand: Coca-Cola Campaign: Mobile Augmented Reality Dials Up Brand Love for Coca-Cola Agencies: Starcom Indonesia, AdColony |
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Unilever Brand: Lifebuoy Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data Agencies: Mindshare, InMobi |
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Unilever Brand: Pepsodent Campaign: Pepsodent: Bringing Offline Dental Care to Users on Mobile Agencies: Mindshare, InMobi |
2. BEST CAMPAIGN PIVOT
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Chevron Singapore Brand: Caltex Campaign: Best Campaign Pivot – CaltexGO Agency: Wavemaker SG |
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Cigna Insurance Brand: Cigna Thailand Campaign: Health Tech Game Changer with Data Agency: ADA |
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DBS Bank Campaign: DBS Power The Things You Love 2020/21 Campaign |
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Equal Philippines Brand: Whole Earth Brands Campaign: 6.6 Mid-Year Sale Agency: RED² Digital |
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Pants Bear Campaign: How to reach two billion views with 0 media budget Agency: Industria |
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Unilever Brand: Pepsodent Campaign: Pepsodent: Bringing Offline Dental Care to Users on Mobile Agencies: Mindshare, InMobi |
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Visa Brand: Visa #WhereYouShopMatters Campaign: 9×16 Stores Agency: BBDO Singapore |
3. BEST COVID-19 RESPONSE
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DBS Bank Campaign: POSB #HuntYourZodiac 2021 |
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First Wave Campaign: Monopoly Explore! SG |
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Global Digital Niaga Brand: Bliblimart Campaign: Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks Agencies: Wavemaker Indonesia, AdColony |
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Grab Campaign: Grab Loves Local Heroes Campaign Agency: Kingdom Digital |
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Panasonic Brand: nanoeX Campaign: Anti-Virus Mobility Agencies: HAKUHODO (Lead Agency), Grab (Publisher) |
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SaladStop! Campaign: The Good Food Mobile Retail Revolution in the Covid-19 Crisis Agency: ADA |
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Singtel Brand: Singtel Dash Campaign: Singtel Dash Remit – Accelerating digital remittance growth in challenging times |
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Unilever Brand: Lifebuoy Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data Agencies: Mindshare, InMobi |
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Unilever Indonesia Brand: Bango Campaign: Indonesian Street Flavours Come Online with Festival Jajanan Bango Agencies: Mindshare Indonesia, AdColony |
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Visa Brand: Visa #WhereYouShopMatters Campaign: 9×16 Stores Agency: BBDO Singapore |
4. BEST DIRECT TO CONSUMER CAMPAIGN
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Atome Campaign: Atome ‘Get It Week’ 2021 |
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Central Department Store Campaign: Winning O2O shopper experience with personal shopper Agency: ADA |
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Cigna Insurance Brand: Cigna Thailand Campaign: Health Tech Game Changer with Data Agency: ADA |
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Jie Business Brand: OPPO Campaign: Find X3 Launch in MY Agency: ADA |
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Kaspersky Campaign: How Kaspersky protected Australians from Cyber threats in 2020 Agencies: Southern Cross Austereo, iProposect a dentsu company |
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KOSÉ Corporation Brand: KOSÉ Campaign: KOSÉ Champions ‘Less is More’ Agency: Kingdom Digital |
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Robinson Department Store Campaign: PAYDAY Agency: ADA |
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SCB Abacus Brand: Money Thunder Campaign: Money Thunder, Lightning Performance! Agency: ADA |
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Unilever Brand: Lifebuoy Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data Agencies: Mindshare, InMobi |
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Whole Earth Monk Fruit & Baker’s Secret Australia Brand: Whole Earth Brands Campaign: Whole Earth Sampling Campaign for New Products Agency: RED² Digital |
5. BEST INSIGHTS-DRIVEN MOBILE CAMPAIGN
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Bayer Indonesia Brand: CDR Campaign: #30hariberbagikekuatan Agency: Mediacom Indonesia |
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Better Factories Cambodia, International Labour Organisation – ILO Brands: Better Factories Cambodia, ILO Campaign: Better Factories Cambodia – “Su Su Together”, Covid awareness campaign Agency: ADA |
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Cigna Insurance Brand: Cigna Thailand Campaign: Health Tech Game Changer with Data Agency: ADA |
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Jie Business Brand: OPPO Campaign: Find X3 Launch in MY Agency: ADA |
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Pants Bear Campaign: How to reach two billion views with 0 media budget Agency: Industria |
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Pants Bear Brands: Pants Bear x Radarr Campaign: How Pants Bear hijacked the 2020 Olympics with Radarr Agencies: Industria x Radarr |
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StarHub Campaign: Precision Marketing Campaigns |
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UNHCR – The UN Refugee Agency Campaign: Rigour in Regularity for Fundraising Agency: ADA |
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Unilever Brand: Lifebuoy Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data Agencies: Mindshare, InMobi |
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United Overseas Bank (Malaysia) Brand: UOB SmartBusiness Campaign: SME Digitalisation Initiative Grant Agency: Jirnexu Advertising Solutions (RinggitPlus.com) |
6. BEST LAUNCH/RELAUNCH
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British American Tobacco Brand: VELO Indonesia Campaign: VELO Launch Agency: ADA |
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Burger King Indonesia Brand: Burger King Campaign: BurgerKing : Plant Based Whopper Launch Agency: Mediacom Indonesia |
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KOSÉ Corporation Brand: KOSÉ Campaign: KOSÉ Champions ‘Less is More’ Agency: Kingdom Digital |
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McDonald’s Indonesia Brand: McDonald’s Indonesia Campaign: McDonald’s Mini Cuts Spicy Chicken Launch with Grab Food Agency: OMD Indonesia |
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SaladStop! Campaign: The Good Food Mobile Retail Revolution in the Covid-19 Crisis Agency: ADA |
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Singtel Brand: Singtel Dash Campaign: Singtel Dash PET – Everyone can now own a PET that takes care of them Agencies: Superson (lead agency), Tangent Singapore (creative Production agency) |
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Singtel Brand: Singtel Dash Campaign: Singtel Dash – Revamping Dash to make it the preferred all-in-one, lifestyle app. |
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Singtel Brand: Singtel Dash Campaign: Singtel Dash Rewards – Launch of an inclusive rewards programme in your hands |
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Unilever Philippines Brand: Closeup Philippines Campaign: Closeup Goes #AllinAllOut for #AllAroundOralCare Agencies: Mindshare Philippines, Twitter Asia Pacific |
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Whole Earth Monk Fruit & Baker’s Secret Australia Brand: Whole Earth Brands Campaign: Whole Earth Brands Relaunch Campaign Agency: RED² Digital |
7. BEST LOCATION-BASED MARKETING
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DBS Bank Campaign: POSB #HuntYourZodiac 2021 |
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McDonald’s Indonesia Brand: McDonald’s Indonesia Campaign: McDonald’s Mini Cuts Spicy Chicken Launch with Grab Food Agency: OMD Indonesia |
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PETRONAS Campaign: Love Local & PETRONAS Primax 97 with Pro-Race Launch Agency: ADA |
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Robinson Department Store Campaign: PAYDAY Agency: ADA |
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Unilever Brand: Lifebuoy Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data Agencies: Mindshare, InMobi |
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Unilever Brand: Pepsodent Campaign: Pepsodent: Bringing Offline Dental Care to Users on Mobile Agencies: Mindshare, InMobi |
8. BEST MOBILE ADVERTISING STRATEGY
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Ferrero Asia Pacific Brand: Kinder Joy Campaign: Kinder Joy’s Applaydu Campaign Gets a Boost Amidst Pandemic Agencies: Mindshare Philippines, AdColony |
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Friesland Campina Brand: Frisian Flag Campaign: Frisian Flag 123, 456 eCommerce Campaign Agency: ADA |
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Global Digital Niaga Brand: Bliblimart Campaign: Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks Agencies: Wavemaker Indonesia, AdColony |
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L’Oreal Campaign: L’Oreal helps Indonesians #StandUp against Street Harassment with Mobile Agencies: WM Global, InMobi |
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McDonald’s Indonesia Brand: McDonald’s Indonesia Campaign: McDonald’s Mini Cuts Spicy Chicken Launch with Grab Food Agency: OMD Indonesia |
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Pants Bear Campaign: How to reach two billion views with 0 media budget Agency: Industria |
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Seven & I Holdings Brand: 7-Eleven Campaign: 7-Eleven Slurpee’s In-Game Mobile Strategy Delivers More Than Brainfreeze Agencies: PHD Media, AdColony, Anzu |
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Smartfren Telecom Campaign: Smartfren Midnight Magic (Ramadan Sahur Call) Agency: Mediacom |
9. BEST MOBILE GROWTH STRATEGY
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Chevron Singapore Brand: Caltex Campaign: Best Mobile Growth Strategy – CaltexGO Agency: Wavemaker SG |
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Cigna Insurance Brand: Cigna Thailand Campaign: Health Tech Game Changer with Data Agency: ADA |
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giga! Campaign: Ready to roll with giga! |
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National Library Board Campaign: NLB Mobile app |
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Pants Bear Campaign: How to reach two billion views with 0 media budget Agency: Industria |
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Singtel Brand: Singtel Dash Campaign: Singtel Dash – Adding a breath of fresh air to Dash to make it the preferred all-in-one, lifestyle app. |
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United Overseas Bank (Malaysia) Brand: UOB SmartBusiness Campaign: SME Digitalisation Initiative Grant Agency: Jirnexu Advertising Solutions (RinggitPlus.com) |
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UOB Asset Management (Malaysia) Brand: UOB Asset Management Campaign: UMF Digital Campaign Agency: Jirnexu Advertising Solutions (RinggitPlus.com) |
10. BEST MOBILE PAYMENTS INTEGRATION
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Chevron Singapore Brand: Caltex Campaign: Best Mobile Payments Integration – CaltexGO Agency: Wavemaker SG |
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DBS Bank Campaign: DBS PayLah! |
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DBS Bank Campaign: POSB #HuntYourZodiac 2021 |
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eParcelNow Campaign: eParcelNow Launch Agency: Zoo Group Singapore |
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ZALORA Campaign: Seamless Payments for the ZALORA Experience |
11. BEST ORIGINAL CONTENT
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Pants Bear Campaign: How to reach two billion views with 0 media budget Agency: Industria |
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Pants Bear Brands: Pants Bear x Radarr Campaign: How Pants Bear hijacked the 2020 Olympics with Radarr Agencies: Industria x Radarr |
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The Coffee House Campaign: The Mysterious Adventure To Save The Moon Agency: The Purpose Group, Children Of |
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TM Net Brand: Jiran.com.my Campaign: Jiran Agency: Edelman Malaysia |
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Visa Brand: Visa #WhereYouShopMatters Campaign: 9X16 Stores Agency: BBDO Singapore |
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Wildlife Reserves Singapore Campaign: My Animal Buddy Programme |
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BeLive, ZALORA Campaign: Launching Z-Live for the Next Generation of Mobile Shoppers |
12. BEST RESULTS-DRIVEN MOBILE CAMPAIGN
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Better Factories Cambodia, International Labour Organisation – ILO Brands: Better Factories Cambodia, ILO Campaign: Better Factories Cambodia – “Su Su Together”, Covid awareness campaign Agency: ADA |
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Chevron Singapore Brand: Caltex Campaign: Best Results – Driven Mobile Campaign – CaltexGO Agency: Wavemaker SG |
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DBS Bank Campaign: POSB #HuntYourZodiac 2021 |
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Equal Philippines Brand: Whole Earth Brands Campaign: 6.6 Mid-Year Sale Agency: RED² Digital |
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Pants Bear Campaign: How to reach two billion views with 0 media budget Agency: Industria |
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Pants Bear Brands: Pants Bear x Radarr Campaign: How Pants Bear hijacked the 2020 Olympics with Radarr Agencies: Industria x Radarr |
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SCB Abacus Brand: Money Thunder Campaign: Money Thunder, Lightning Performance! Agency: ADA |
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Unilever Brand: Lifebuoy Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data Agencies: Mindshare, InMobi |
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United Overseas Bank (Malaysia) Brand: UOB SmartBusiness Campaign: SME Digitalisation Initiative Grant Agency: Jirnexu Advertising Solutions (RinggitPlus.com) |
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UOB Asset Management (Malaysia) Brand: UOB Asset Management Campaign: UMF Digital Campaign Agency: Jirnexu Advertising Solutions (RinggitPlus.com) |
13. BEST USE OF DISPLAY ADVERTISING
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Bank Central Asia (BCA) Campaign: The BCA Expoversary Online 2021 Agency: ADA |
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giga! Campaign: Ready to roll with giga! |
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HSBC Holdings Brand: HSBC Campaign: HSBC Livin’ It Up Ramadan Mobile Campaign Agencies: PHD Media Indonesia, AdColony |
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Smartfren Telecom Brand: Smartfren Campaign: Smartfren Mobile Campaign Wakes Up Indonesia’s WOW Generation Agencies: Mediacom Indonesia, AdColony |
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The Coca-Cola Company Brand: Coca-Cola Campaign: Mobile Augmented Reality Dials Up Brand Love for Coca-Cola Agencies: Starcom Indonesia, AdColony |
14. BEST USE OF IN-APP ADVERTISING
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Ferrero Asia Pacific Brand: Kinder Joy Campaign: Kinder Joy’s Applaydu Campaign Gets a Boost Amidst Pandemic Agencies: Mindshare Philippines, AdColony |
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giga! Campaign: #gigaBirthdaySurprise and #Ohmygiga Refer a Friend to retain and reward existing customers |
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Godrej Consumer Products Brand: HIT Campaign: HIT FIK Mobile Campaign Packs a Mean Punch Agencies: Mindshare India, AdColony |
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Grab Campaign: Enterprise-Level Ad-Tech for the Smallest of Small Businesses Agency: Kingdom Digital |
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Seven & I Holdings Brand: 7-Eleven Campaign: 7-Eleven Slurpee’s In-Game Mobile Strategy Delivers More Than Brainfreeze Agencies: PHD Media, AdColony, Anzu |
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Unilever Brand: Lifebuoy Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data Agencies: Mindshare, InMobi |
15. BEST USE OF INTERACTIVE MEDIA / AR & VR
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Hongkong and Shanghai Banking Corporation Brand: HSBC Campaign: HSBC Hex-Live Agency: Pico Art International |
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Indofood Brand: Pop Mie Campaign: Game On with Pop Mie Agencies: InMobi, IDAC, Ogilvy |
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Indofood Sukses Makmur Brand: Indomie Campaign: Mobile Dishes Out Satisfying Results for Indomie Piring Kosong IndomieIdo (Empty Plate) Campaign Agencies: i-dac Indonesia/DAX, Ogilvy, AdColony |
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The Coca-Cola Company Brand: Coca-Cola Campaign: Mobile Augmented Reality Dials Up Brand Love for Coca-Cola Agencies: Starcom Indonesia, AdColony |
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Wyeth Nutrition Sduaenam Campaign: Fun Progressive Learning With Augmented Reality Agency: POKKT & Mindshare Indonesia |
16. BEST USE OF KOLS
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Atome Campaign: Atome ‘Get It Week’ 2021 |
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Bayer Consumer Health Malaysia Brand: Berocca Campaign: Energising Malays During Ramadan with the #BeroccaBERchallenge Agencies: Fishermen Integrated, Mediacom Malaysia |
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Bayer Indonesia Brand: CDR Campaign: #30hariberbagikekuatan Agency: Mediacom Indonesia |
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British American Tobacco Brand: VELO Indonesia Campaign: Building New Rituals Through KOL in Indonesia Agency: UdaraSegar |
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HSBC Campaign: HSBC ‘Swing for the Game Changers’ Agency: Wunderman Thompson Singapore |
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Olam International Brand: Re- Campaign: Collective Power of Small Actions Agency: ADA |
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The Walt Disney Company (Southeast Asia) Brand: Disney+ Hotstar Indonesia Campaign: #TekaTekiLoki Agencies: Ambilhati, Twitter Asia Pacific |
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Volkswagen Passenger Cars Malaysia Brand: Volkswagen Malaysia Campaign: Re-imagine Test Drives with Volkswagen Malaysia Agency: Industria |
17. BEST USE OF MOBILE – CUSTOMER ENGAGEMENT
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DBS Bank Campaign: DBS PayLah! |
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DBS Bank Campaign: POSB #HuntYourZodiac 2021 |
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dtac Campaign: dtac application: a COVID-19 fighting buddy for Thais Agency: UM Fastbridge and AppsFlyer |
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Hongkong and Shanghai Banking Corporation Brand: HSBC Campaign: HSBC Hex-Live Agency: Pico Art International |
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Hongkong and Shanghai Banking Corporation Brand: HSBC Campaign: Moving ForwART Campaign Agency: Ogilvy Singapore |
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Indofood Sukses Makmur Brand: Indomie Campaign: Mobile Dishes Out Satisfying Results for Indomie Piring Kosong IndomieIdo (Empty Plate) Campaign Agencies: i-dac Indonesia/DAX, Ogilvy, AdColony |
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MoEngage Brand: Alodokter Campaign: Alodokter sees 45% increase in engagement for push campaigns with MoEngage |
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National Library Board Campaign: NLB Mobile app |
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StarHub Campaign: StarHub Rewards – All in one app |
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Unilever Indonesia Brand: Royco Campaign: Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign Agencies: Mindshare Indonesia, AdColony, Ustudio, TADA, Reprise |
18. BEST USE OF MOBILE INTEGRATION
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AB Inbev Vietnam Brand: Beck’s Ice Campaign: Are you ready to hunt for the gold? Agencies: The Purpose Group, Adtima |
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DBS Bank Campaign: DBS PayLah! |
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HSBC Singapore Campaign: Live Consciously with HSBC Revolution Credit Card Agency: Digitas Singapore |
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L’Oreal Campaign: L’Oreal helps Indonesians #StandUp against Street Harassment with Mobile Agencies: WM Global, InMobi |
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Nestle Brand: DANCOW Nutritods Campaign: DANCOW Nutritods #BundaBangga Agencies: Mindshare, InMobi |
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Robinson Department Store Campaign: PAYDAY Agency: ADA |
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Unilever Philippines Brand: Closeup Philippines Campaign: Closeup Goes #AllinAllOut for #AllAroundOralCare Agencies: Mindshare Philippines, Twitter Asia Pacific |
19. BEST USE OF PROMOTIONS
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AB Inbev Vietnam Brand: Beck’s Ice Campaign: Are you ready to hunt for the gold? Agency: The Purpose Group, Adtima |
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Bayer Indonesia Brand: Bayer Campaign: Bayer Shopee SBD Agency: Mediacom Indonesia |
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British American Tobacco Brand: VELO Indonesia Campaign: Nicotine Hampers: A New Way to Celebrate Valentine Agency: UdaraSegar |
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Burger King Indonesia Brand: Burger King Campaign: Burger King hijacks BTS X McD Collaboration! Agency: Mediacom Indonesia |
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DBS Bank Campaign: DBS PayLah! |
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First Wave Campaign: Monopoly Explore! SG |
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Singtel Brand: Singtel Dash Campaign: Singtel Dash ‘Dash it, Spin it, Shake it’ Lunar New Year 2021 – Overcoming pandemic restrictions during Lunar New Year through digital and social media engagement |
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The Coca-Cola Company Brand: Coca-Cola Campaign: Mobile Augmented Reality Dials Up Brand Love for Coca-Cola Agencies: Starcom Indonesia, AdColony |
20. BEST USE OF SOCIAL
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Abans Brand: ‘LG MasterCool’ Side by Side Refrigerators Campaign: The Sleep Over Agency: ADA |
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Bayer Consumer Health Malaysia Brand: Berocca Campaign: Energising Malays During Ramadan with the #BeroccaBERchallenge Agencies: Fishermen Integrated, Mediacom Malaysia |
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Bayer Indonesia Brand: Redoxon Campaign: #cesbeforecus Agency: Mediacom Indonesia |
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Burger King Indonesia Brand: Burger King Campaign: Sunyi Bersuara-Voice of the silent Campaign by BurgerKing Agency: Mediacom Indonesia |
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Burger King Indonesia Brand: Burger King Campaign: Burger King hijacks BTS X McD Collaboration! Agency: Mediacom Indonesia |
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HSBC Campaign: HSBC ‘Swing for the Game Changers’ Agency: Wunderman Thompson Singapore |
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Hongkong and Shanghai Banking Corporation Brand: HSBC Campaign: Moving ForwART Campaign Agency: Ogilvy Singapore |
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Pan Pacific Hotels Group Brand: Pan Pacific Hotels Group Campaign: Stay, To Get Away Agency: Duo Studio |
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Pants Bear Brands: Pants Bear x Radarr Campaign: How Pants Bear hijacked the 2020 Olympics with Radarr Agencies: Industria x Radarr |
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Pants Bear Campaign: How to reach two billion views with 0 media budget Agency: Industria |
21. BEST USE OF VIDEO
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KSK Group Brand: KSK Land Campaign: YOO8 serviced by Kempinski Interactive Campaign Agency: Kingdom Digital |
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L’Oreal Campaign: L’Oreal helps Indonesians #StandUp against Street Harassment with Mobile Agencies: WM Global, InMobi |
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Ovaltine Campaign: Ovaltine x Nussa Official Therapy Agency: POKKT & OMD INDONESIA |
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The Coca-Cola Company Brand: Sprite Campaign: Sprite, Totally Refreshing Agencies: Publicis Media, InMobi |
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Unilever Brand: Lifebuoy Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data Agencies: Mindshare, InMobi |
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Visa Brand: Visa #WhereYouShopMatters Campaign: 9×16 Stores Agency: BBDO Singapore |
22. BEST USER EXPERIENCE
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Bayer Indonesia Brand: Redoxon Campaign: #cesbeforecus Agency: Mediacom Indonesia |
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DBS Bank Campaign: DBS PayLah! |
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Global Digital Niaga Brand: Bliblimart Campaign: Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks Agencies: Wavemaker Indonesia, AdColony |
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Heng Hiap Industries Brand: frog, part of Capgemini Campaign: Re-imagining the recycling experience to achieve a plastic neutral ecosystem in Malaysia Agency: frog, part of Capgemini |
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Hongkong and Shanghai Banking Corporation Brand: HSBC Campaign: HSBC Hex-Live Agency: Pico Art International |
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Milieu Insight Campaign: Milieu Surveys |
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Nestle Brand: DANCOW Nutritods Campaign: DANCOW Nutritods #BundaBangga Agencies: Mindshare, InMobi |
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Panasonic Brand: nanoeX Campaign: Anti-Virus Mobility Agencies: HAKUHODO (Lead Agency), Grab (Publisher) |
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StarHub Campaign: StarHub Rewards – All in one app |
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Wildlife Reserves Singapore Campaign: My Animal Buddy Programme |
23. MOST ENGAGING MOBILE CAMPAIGN
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Bayer Consumer Health Malaysia Brand: Berocca Campaign: Energising Malays During Ramadan with the #BeroccaBERchallenge Agencies: Fishermen Integrated, Mediacom Malaysia |
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Burger King Indonesia Brand: Burger King Campaign: Sunyi Bersuara-Voice of the silent Campaign by BurgerKing Agency: Mediacom Indonesia |
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DBS Bank Campaign: POSB #HuntYourZodiac 2021 |
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DBS Bank Campaign: DBS PayLah! |
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Ferrero Asia Pacific Brand: Kinder Joy Campaign: Kinder Joy’s Applaydu Campaign Gets a Boost Amidst Pandemic Agencies: Mindshare Philippines, AdColony |
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First Wave Campaign: Monopoly Explore! SG |
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Hongkong and Shanghai Banking Corporation Brand: HSBC Campaign: Moving ForwART Campaign Agency: Ogilvy Singapore |
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Indofood Sukses Makmur Brand: Indomie Campaign: Mobile Dishes Out Satisfying Results for Indomie Piring Kosong IndomieIdo (Empty Plate) Campaign Agencies: i-dac Indonesia/DAX, Ogilvy, AdColony |
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Manulife Singapore Campaign: Carousell x Manulife: Engaging with Sneakerheads on Carousell Agency: Carousell Media Group |
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The Coca-Cola Company Brand: Coca-Cola Campaign: Mobile Augmented Reality Dials Up Brand Love for Coca-Cola Agencies: Starcom Indonesia, AdColony |
24. MOST INNOVATIVE USE OF MOBILE
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DBS Bank Campaign: DBS PayLah! |
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First Wave Campaign: Monopoly Explore! SG |
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Global Digital Niaga Brand: Bliblimart Campaign: Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks Agencies: Wavemaker Indonesia, AdColony |
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Hongkong and Shanghai Banking Corporation Brand: HSBC Campaign: HSBC Hex-Live Agency: Pico Art International |
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Nestlé Philippines Brand: Bear Brand Fortified RTD Campaign: Bear Brand Fortified Tibay Resistensya Mobile Campaign Agencies: Openmind Philippines, AdColony |
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Pants Bear Brands: Pants Bear x Radarr Campaign: How Pants Bear hijacked the 2020 Olympics with Radarr Agencies: Industria x Radarr |
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Pants Bear Campaign: How to reach two billion views with 0 media budget Agency: Industria |
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Seven & I Holdings Brand: 7-Eleven Campaign: 7-Eleven Slurpee’s In-Game Mobile Strategy Delivers More Than Brainfreeze Agencies: PHD Media, AdColony, Anzu |
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Singtel Brand: Singtel Dash Campaign: Dash Rewards – Singtel Dash’s first ever rewards programme |
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StarHub Campaign: StarHub Rewards – All in one app |
25. MOST INNOVATIVE USE OF MOBILE TECHNOLOGY
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DBS Bank Campaign: DBS PayLah! |
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dtac Brand: dtac Campaign: dtac – Blink For Your Reward Agency: POKKT |
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Ferrero Asia Pacific Brand: Kinder Joy Campaign: Kinder Joy’s Applaydu Campaign Gets a Boost Amidst Pandemic Agencies: Mindshare Philippines, AdColony |
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Global Digital Niaga Brand: Bliblimart Campaign: Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks Agencies: Wavemaker Indonesia, AdColony |
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Mindshare Thailand & POKKT Brand: Unilever Thailand – Clear Shampoo Campaign: Clear Shampoo – Thermal Scan For Hidden bacteria Agency: Mindshare Thailand |
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Seven & I Holdings Brand: 7-Eleven Campaign: 7-Eleven Slurpee’s In-Game Mobile Strategy Delivers More Than Brainfreeze Agencies: PHD Media, AdColony, Anzu |
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StarHub Campaign: StarHub Rewards – All in one app |
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The Coca-Cola Company Brand: Coca-Cola Campaign: Mobile Augmented Reality Dials Up Brand Love for Coca-Cola Agencies: Starcom Indonesia, AdColony |
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Unilever Brand: Lifebuoy Campaign: Lifebuoy arms Indonesians against COVID with the power of real-time data Agencies: Mindshare, InMobi |
26. B2B
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ASUS Singapore Campaign: A Unified B2B2C Approach Agency: SmartOSC |
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Grab Campaign: Enterprise-Level Ad-Tech for the Smallest of Small Businesses Agency: Kingdom Digital |
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Shell International Petroleum Brand: Shell Helix Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Tetra Pak Vietnam Brand: Tetra Pak Campaign: Mobilizing a B2B Packaging Product Promo Agency: RED² Digital |
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TM Net Brand: Jiran.com.my Campaign: Jiran Agency: Edelman Malaysia |
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Visa Brand: Visa #WhereYouShopMatters Campaign: 9×16 Stores Agency: BBDO Singapore |
27. BANKING SERVICES
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Bank Central Asia (BCA) Campaign: The BCA Expoversary Online 2021 Agency: ADA |
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Bank Central Asia (BCA) Campaign: BCA Education Campaign Agency: kumparan |
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DBS Bank Campaign: DBS PayLah! |
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HSBC Holdings Brand: HSBC Campaign: HSBC Livin’ It Up Ramadan Mobile Campaign Agencies: PHD Media Indonesia, AdColony |
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SCB Abacus Brand: Money Thunder Campaign: Money Thunder, Lightning Performance! Agency: ADA |
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United Overseas Bank (Malaysia) Brand: UOB SmartBusiness Campaign: SME Digitalisation Initiative Grant Agency: Jirnexu Advertising Solutions (RinggitPlus.com) |
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UOB Asset Management (Malaysia) Brand: UOB Asset Management Campaign: UMF Digital Campaign Agency: Jirnexu Advertising Solutions (RinggitPlus.com) |
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Visa Brand: Visa #WhereYouShopMatters Campaign: 9×16 Stores Agency: BBDO Singapore |
28. CONSUMER GOODS
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Bayer Consumer Health Malaysia Brand: Berocca Campaign: Energising Malays During Ramadan with the #BeroccaBERchallenge Agencies: Fishermen Integrated, Mediacom Malaysia |
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Equal Philippines Brand: Whole Earth Brands Campaign: 6.6 Mid-Year Sale Agency: RED² Digital |
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Friesland Campina Brand: Frisian Flag Campaign: Frisian Flag 123, 456 eCommerce Campaign Agency: ADA |
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Hyundai Motors Indonesia Brand: Hyundai New Santa Fe Campaign: Mobile Steers Hyundai’s “Drive SA(nta)FE Together” Campaign Towards Success Agencies: Innocean Indonesia, AdColony |
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Jie Business Brand: OPPO Campaign: Find X3 Launch in MY Agency: ADA |
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Panasonic Brand: nanoeX Campaign: Anti-Virus Mobility Agencies: HAKUHODO (Lead Agency), Grab (Publisher) |
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Smartfren Telecom Brand: Smartfren Campaign: Smartfren Mobile Campaign Wakes Up Indonesia’s WOW Generation Agencies: Mediacom Indonesia, AdColony |
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Unilever Philippines Brand: Closeup Philippines Campaign: Closeup Goes #AllinAllOut for #AllAroundOralCare Agencies: Mindshare Philippines, Twitter Asia Pacific |
29. ECOMMERCE & RETAIL
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AEON ESHOP Vietnam Brand: AEON Campaign: eCommerce Marketplace Optimization Agency: RED² Digital |
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ASUS Singapore Campaign: Enhancing Digital Experience: Nailing the Right Mindset in Omnichannel Agency: SmartOSC |
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Central Department Store Campaign: Winning O2O shopper experience with personal shopper Agency: ADA |
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eParcelNow Campaign: eParcelNow Launch Agency: Zoo Group Singapore |
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Equal Philippines Brand: Whole Earth Brands Campaign: 6.6 Mid-Year Sale Agency: RED² Digital |
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Global Digital Niaga Brand: Bliblimart Campaign: Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks Agencies: Wavemaker Indonesia, AdColony |
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Robinson Department Store Campaign: PAYDAY Agency: ADA |
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ZALORA Campaign: ZALORA’s Best and Biggest for the Future of E-Commerce in Southeast Asia |
30. FOOD & BEVERAGE
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Burger King Indonesia Brand: Burger King Campaign: BK wants you to order from McD Agency: Mediacom Indonesia |
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Equal Philippines Brand: Whole Earth Brands Campaign: 6.6 Mid-Year Sale Agency: RED² Digital |
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Indofood Sukses Makmur Brand: Indomie Campaign: Mobile Dishes Out Satisfying Results for Indomie Piring Kosong IndomieIdo (Empty Plate) Campaign Agencies: i-dac Indonesia/DAX, Ogilvy, AdColony |
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McDonald’s Indonesia Brand: McDonald’s Indonesia Campaign: McDonald’s Mini Cuts Spicy Chicken Launch with Grab Food Agency: OMD Indonesia |
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SaladStop! Campaign: The Good Food Mobile Retail Revolution in the Covid-19 Crisis Agency: ADA |
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The Coca-Cola Company Brand: Coca-Cola Campaign: Mobile Augmented Reality Dials Up Brand Love for Coca-Cola Agencies: Starcom Indonesia, AdColony |
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Unilever Indonesia Brand: Cornetto Campaign: Cornetto “Decoding Love” Valentine Campaign Agencies: Mindshare Indonesia, AdColony |
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Universal Robina Corporation (URC) Brand: Piattos Campaign: The Fun Way Gamification Boosted Piattos’ Brand Engagement Agencies: Spark Foundry Philippines, AdColony, Seven AD Philippines |
31. GAMING & ESPORTS
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Axiata Brand: Yoodo Campaign: Telco for Gamers Agencies: ADA, 4 Thirteen Group, Truth Communications |
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Logitech G Brand: Logitech Campaign: Play All Out Agency: RED² Digital |
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Procter & Gamble Brand: Gillette Campaign: Gillette #PlayCleanPlaySmart Agency: Mediacom Indonesia |
32. GOVERNMENT, UTILITY & SERVICES
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Axiata Brand: Yoodo Campaign: You Do It Better Agencies: ADA, 4 Thirteen Group, Truth Communications |
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EZ-Link Campaign: EZ-Link App – Express Top-up |
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giga! Campaign: giga! The Best Mobile Service in an App |
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National Library Board Campaign: NLB Mobile app |
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Stellar Lifestyle Brand: Stellar Ace Campaign: Wink+ City; A City United |
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TM Net Brand: Jiran.com.my Campaign: Jiran Agency: Edelman Malaysia |
33. HOSPITALITY & TRAVEL
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Pan Pacific Hotels Group Brand: Pan Pacific Hotels Group Campaign: Stay, To Get Away Agency: Duo Studio |
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Singapore Marriott Tang Plaza Hotel Brand: GMS Group Campaign: Lead Generation Program – Singapore Agency: RED² Digital |
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Wildlife Reserves Singapore Campaign: My Animal Buddy Programme |
34. INSURANCE SERVICES
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AIA Philippines Campaign: Share the Love Agency: ADA |
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AIA Singapore Campaign: Claims EZ: Simplifying the claims process for seamless end-to-end user experience |
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Cigna Insurance Brand: Cigna Thailand Campaign: Health Tech Game Changer with Data Agency: ADA |
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Singtel Brand: Singtel Dash Campaign: Singtel Dash – Breaking the mobile wallet boundary with insurance Agencies: Superson (lead agency), Tangent Singapore (creative Production agency) |
35. LIFESTYLE & ENTERTAINMENT
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Aktif Bersama Indonesia Brand: Active Barn Campaign: Active Barn Go Agency: Rolling Glory |
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Hongkong and Shanghai Banking Corporation Brand: HSBC Campaign: HSBC Hex-Live Agency: Pico Art International |
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National Library Board Campaign: NLB Mobile app |
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Pants Bear Campaign: How to reach two billion views with 0 media budget Agency: Industria |
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The Walt Disney Company (Southeast Asia) Brand: Disney+ Hotstar Indonesia Campaign: #WieldTheShield Agencies: Ambilhati, Twitter Asia Pacific |
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The Walt Disney Company (Southeast Asia) Brand: Disney+ Hotstar Indonesia Campaign: #TekaTekiLoki Agencies: Ambilhati, Twitter Asia Pacific |