2023 Finalists
1. Best App Install Campaign
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blu by BCA Digital Campaign: The blu kid on the block Agency: ADA Asia |
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Club HKT Brand: The Club Campaign: The Club Super App – Citi The Club Credit Card |
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IHH Healthcare Singapore Brand: MyHealth360 Campaign: Your trusted healthcare companion Agencies: Yellow Octopus, Wavemaker |
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Lazada Campaign: Lazada Create your dream home campaign via Xapads Media Agency: Xapads Media |
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UOB Thailand Brand: TMRWbyUOB Thailand Campaign: TMRWbyUOB Thailand X ADA: Swimming against the Tide Agency: ADA Asia |
2. Best Awareness Campaign
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Axiata Group Campaign: The Turning Point: Axiata for Malaysia’s 65th Independence Day Agency: ADA Asia |
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Bank Central Asia Brand: BCA Campaign: #TolakDenganAnggun: Rejecting Fraud Elegantly Agency: ADA Asia |
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Club HKT Brand: The Club Campaign: The Club Super App – Citi The Club Credit Card |
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Lazada Indonesia Campaign: “Pengiriman Cepat, Gratis Ongkir” Campaign |
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Nestlé Indonesia Brand: Wyeth Nutrition Campaign: Wyeth Nutrition S-26 Procal GOLD Influences Purchase Intent Amongst Parents With Gamified Mobile Solutions Agencies: Dentsu, InMobi |
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Procter & Gamble Indonesia Brand: Downy Campaign: Downy Harumkan Indonesia Agencies: Essence Mediacom, VMLYR, BBDO, FAB |
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Promise (Hong Kong) Campaign: PROMISE 30th Anniversary Celebration Agency: EssenceMediacom |
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U Mobile Campaign: The Unbeatables Agency: TBWA\\ KUALA LUMPUR |
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Unilever Indonesia Brand: CLEAR Indonesia Campaign: CLEAR Your Head Agencies: MullenLowe Lintas Indonesia, Mindshare Indonesia, Trisula |
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Unilever Indonesia Brand: CLEAR Indonesia Campaign: CLEARxTinyTan Agencies: MullenLowe Lintas Indonesia, Mindshare Indonesia, Trisula |
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URC (Thailand) Brand: Fun-O Campaign: Let them feel all the FUN!!! Agency: CARAT (Thailand) |
3. Best Campaign – B2C
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Bytedance Brand: TikTok Campaign: Digital Well-being campaign: #benerserunya Agency: M&C Saatchi Indonesia |
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Club HKT Brand: The Club Campaign: The Club Super App |
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Eagle Property Management (CP) Brand: Langham Place Campaign: LP Club App 2.0 – Happy Shopping Formula Agency: DigiSalad |
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FWD Group Holdings Brand: FWD Insurance Campaign: Microservices enabling Conversational Commerce within social media for Life Insurance |
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Kao Indonesia Brand: Merries Campaign: Merries: The Mobile First Journey to Diaper Dominance Agency: Leverate Group |
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Midland Realty Campaign: Midland VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus Hong Kong |
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Nestlé Nutrition, Wyeth Nutrition Brand: S-26 GOLD Progress (for Wyeth Nutrition) Campaign: My Mom, My Superhero Agency: Imagic Esolutions |
4. Best Campaign – Banking & Finance
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Bank Central Asia Brand: BCA Campaign: #TolakDenganAnggun: Rejecting Fraud Elegantly Agency: ADA Asia |
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Bank of East Asia Campaign: BEA GOAL Gear Up Your Wealth Agency: PHD |
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Bank Tabungan Negara Brand: Bank Tabungan Negara (BTN) Campaign: HOME RUN : A MULTI-FACETED MOBILE STRATEGY FOR BTN’S HOME FINANCING TRIUMPH Agency: Leverate Group |
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blu by BCA Digital Campaign: #JadiWise Be Wise with blu Agency: ADA Asia |
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blu by BCA Digital Campaign: Blu #AgusBM – Agus wants it all! Agency: ADA Asia |
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FWD Group Holdings Brand: FWD Insurance Campaign: Microservices enabling Conversational Commerce within social media for Life Insurance Agency: Mindshare Hong Kong |
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HSBC Singapore Campaign: HSBC Futureverse |
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HSBC Singapore Campaign: Play for Good Agency: Ogilvy Singapore |
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MSIG Insurance (Hong Kong) Campaign: MSIG$ Member Loyalty Program Agency: ESDlife |
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Permata Bank Brand: Permata Bank Air Asia Cards Campaign: #Yokberangkat Agency: M&C Saatchi Indonesia |
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Promise (Hong Kong) Campaign: PROMISE 30th Anniversary Celebration Agency: EssenceMediacom |
5. Best Campaign – Consumer Goods
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Danone Indonesia Brand: Bebelac Campaign: The Start of The Great Journey (Awal Perjalanan Hebat) |
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Unilever Singapore Brand: Magnum Campaign: The Magnum Pleasure Auction Agency: Jack Morton Worldwide |
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Unilever Sri Lanka Brand: Sunlight Campaign: Sunlight Care: SMS Promotion for A Good Cause Agencies: ADA Asia, Mindshare Sri Lanka |
6. Best Campaign – eCommerce & Retail
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Blibli Campaign: Blibli Must Haves CPS Campaign via Xapads Media Agency: Xapads Media |
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Circle K Convenience Stores (HK) Brand: Circle K Campaign: Easy Goal Online Game Campaign Agency: ESDlife |
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Club HKT Brand: The Club Campaign: The Club Super App |
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Danone Brands: SGM, Bebelac, Nutrilon Campaign: Danone GUM: Achievement Unlocked Agency: ADA Asia |
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Lazada Campaign: Lazada Create your dream home campaign via Xapads Media Agency: Xapads Media |
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Lazada Indonesia Campaign: “Pengiriman Cepat, Gratis Ongkir” Campaign |
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Nestlé Nutrition, Wyeth Nutrition Brand: S-26 GOLD Progress (for Wyeth Nutrition) Campaign: My Mom, My Superhero Agency: Imagic Esolutions |
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ZALORA Campaign: ZALORA Fashion Festival 2022 and ZALORAYA 2023 |
7. Best Campaign – Fashion & Beauty
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Himalaya Indonesia Brand: Himalaya Campaign: Himalaya Branded Content Agency: EssenceMediacom |
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L’Oreal Brand: Kérastase Campaign: L’Oreal captures audiences with Kérastase LivingAds Mobile Campaign Agencies: Wavemaker Philippines, Wagawin |
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Procter & Gamble Indonesia Brand: Pantene Campaign: Pantene #NoMoreSetengahSetengah Agencies: EssenceMediacom, Katch, Famous Allstars, Sugar&Spice, BBDO Indonesia |
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Unilever Indonesia Brand: CLEAR Indonesia Campaign: CLEARxTinyTan Agencies: MullenLowe Lintas Indonesia, Mindshare Indonesia, Trisula |
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Unilever Indonesia Brand: POND’S Men Campaign: POND’S Men Bright Boost Mobile Campaign Shatters Benchmarks with Aurora Interactive Video and Augmented Reality Agencies: Mindshare Indonesia, Digital Turbine |
8. Best Campaign – Food & Beverage
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Danone Indonesia Brand: Bebelac Campaign: The Start of The Great Journey (Awal Perjalanan Hebat) |
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Knoxport Brand: KFC Campaign: Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Meal Campaign Agency: Wavemaker Philippines, Digital Turbine Inc |
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Kopi Kenangan Campaign: PASAL – Swiping right for Kopi Kenangan Agency: ADA Asia |
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Unilever Brand: Wall’s Cornetto Campaign: Cornetto Love Rose Agencies: HAVAS Riverorchid, Boost Digital |
9. Best Campaign – Government, Utility & Services
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FansWave Brand: FansWiFi Campaign: Government WiFi |
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Norwegian Seafood Council Campaign: The Story from The North Agency: iProspect Thailand |
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Singapore Kindness Movement Campaign: 3:13 Agency: WE Communications |
10. Best Campaign – Health & Wellness
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Bayer Vietnam Brand: Berocca Campaign: Berocca – Positive Energy Agencies: Carnival, EssenceMediacom |
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Club HKT Brand: The Club Campaign: The Club Super App |
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National University Hospital (NUH) Campaign: NUH Nursing Recruitment Campaign 2022 Agency: KRDS Digital |
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Prudential Myanmar Life Insurance Campaign: Walk2Win Powered by the Pulse by Prudential App |
11. Best Campaign – Hospitality & Travel
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Club HKT Brand: The Club Campaign: The Club Super App |
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Garuda Indonesia Campaign: Garuda Online Travel Fair – Garuda Indonesia’s Digital Marketing Game Amidst Turbulence Agency: Leverate Group |
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Japan National Tourism Organization Campaign: JNTO: Rediscovering the charms of Japan Agency: ADA Asia |
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Ocean Park Corporation Brand: Water World Ocean Park Hong Kong Campaign: “Endless Summer! Go Splash! ” Summer Campaign 2022 Agencies : Uth Creative, DentsuX Media |
12. Best Campaign – Lifestyle & Entertainment
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Bacardi Campaign: Bacardi’s Go Live, Go Liberation Music Festival Agency: OMD China |
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HSBC Singapore Campaign: Hex+ Agency: Pico |
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Sun Hung Kai Real Estate Agency Brand: apm Campaign: Life in Bloom @ apm Garden Experience Slow Living with Music & Art |
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Volkswagen Commercial Vehicles Brand: Caddy California Campaign: Hotel California Agency: PHD Taiwan |
13. Best Campaign – Telecommunications
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Club HKT Brand: The Club Campaign: The Club Super App |
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CSL Mobile Campaign: CSL Mobile x M+ “Reshaping the New Art Tech Experience” Agency: CruiSo Digital Solutions |
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Singtel Campaign: 5G Live Activation Agency: Leo Burnett Singapore |
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Superloop Brand: Exetel Campaign: Exetel My Speed Boost Campaign Goes Full Throttle with Gamification Agencies: Hearts & Science, Digital Turbine |
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U Mobile Campaign: The Unbeatables Agency: TBWA\Kuala Lumpur |
14. Best Campaign Pivot
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Google Taiwan Brand: Google Play Games Campaign: Flipping the market funnel Agency: PHD Taiwan |
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Nestlé Nutrition, Wyeth Nutrition Brand: S-26 GOLD Progress (for Wyeth Nutrition) Campaign: My Mom, My Superhero Agency: Imagic Esolutions |
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Permata Bank Brand: Permata Bank Personal Loans Campaign: Permata Kredit Tanpa Agunan (Personal Loan Products) Agency: M&C Saatchi Indonesia |
15. Best COVID-19 Related Campaign
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HSBC Singapore Campaign: Hex+ Agency: Pico |
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Krungthai Bank Campaign: Krungthai Bank Next is Now Agencies: iProspect Thailand, dentsu CXM |
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Midland Realty Campaign: Midland VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus Hong Kong |
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Promise (Hong Kong) Campaign: PROMISE 30th Anniversary Celebration Agency: EssenceMediacom |
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Volkswagen Taiwan Brand: T-Roc Campaign: The New T-Roc #TimeToRock Agency: PHD Taiwan |
16. Best Direct to Consumer Campaign
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AIA Hong Kong Campaign: Project Wise Agency: IBM iX |
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Bank Central Asia Brand: BCA Campaign: BCA Expoversary 2022 Agency: ADA Asia |
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Circle K Convenience Stores (HK) Brand: Circle K Campaign: Easy Goal Online Game Campaign Agency: ESDlife |
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Danone Indonesia Brand: Bebelac Campaign: The Start of The Great Journey (Awal Perjalanan Hebat) |
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Eagle Property Management (CP) Brand: Langham Place Campaign: LP Club App 2.0 – Happy Shopping Formula Agency: DigiSalad |
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Glico Brand: Pocky Campaign: Pocky Offers a Taste of Happiness with Personalized Sampling on Mobile Agencies: Wavemaker Indonesia, InMobi |
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Kärcher Malaysia Brand: Kärcher Campaign: Just PUZZI® Lah Agency: Kingdom Digital |
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Midland Realty Campaign: Midland VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus Hong Kong |
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Nestlé Malaysia Brand: Maggi Campaign: ‘Too Hot to Handle’ – Maggi Pedas Giler Lejen Rasanya Remix Agency: ADA Asia |
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Unilever Indonesia Brand: Pepsodent Campaign: Pepsodent Fosters Healthy Brushing Habits with Mobile at First Glance Agencies: Mindshare Indonesia, InMobi |
17. Best Insights-Driven Mobile Campaign
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Atlas Consolidated Brand: Hugosave Campaign: Using Personalised Insights To Build Personalised Experiences and Improve Personal Finance |
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Audi Vietnam Campaign: Driving High-End Results with High-Impact Ads: Audi Gains 200% in CTR with 90% Less Cost Agency: TenMax ADTech Lab |
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Bank Central Asia Brand: BCA Campaign: KPR Rumah Anti Drama – A “No-drama” New Home Agency: ADA Asia |
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Krungthai Bank Campaign: Krungthai Bank Next is Now Agencies: iProspect Thailand, dentsu CXM |
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Lazada Campaign: Lazada Create your dream home campaign via Xapads Media Agency: Xapads Media |
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Midland Realty Campaign: Midland VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus Hong Kong |
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Traveloka Campaign: TenMax & Traveloka – Revitalize Tourism in Vietnam with Real-time Intention Signal Analysis Agency: TenMax AdTech Lab |
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Unilever Brand: Wall’s Campaign: Wall’s Indonesia creates moments of togetherness on mobile for Ramadan Agencies: Mindshare Indonesia, InMobi |
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Unilever Indonesia Brand: CLEAR Indonesia Campaign: CLEAR Your Head Agencies: MullenLowe Lintas Indonesia, Mindshare Indonesia, Trisula |
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Unilever Singapore Brand: Magnum Campaign: The Magnum Pleasure Auction Agency: Jack Morton Worldwide |
18. Best Launch / Relaunch
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AIA Hong Kong Campaign: Project Wise Agency: IBM iX |
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Bank of East Asia Campaign: BEA GOAL Gear Up Your Wealth Agency: PHD |
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Circle K Convenience Stores (HK) Brand: Circle K Campaign: Brand Revamp Campaign 2022 Agencies: Uth Creative Group, PHD, ESDlife |
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Kärcher Malaysia Brand: Kärcher Campaign: Just PUZZI® Lah Agency: Kingdom Digital |
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Lazada Indonesia Campaign: “Pengiriman Cepat, Gratis Ongkir” Campaign |
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Midland Realty Campaign: Midland VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus Hong Kong |
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Permata Bank Brand: Permata Mobile X Campaign: #SemuaMakinBisa Agency: Salvo Cipta Kreasi |
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U Mobile Campaign: The Unbeatables Agency: TBWA\\Kuala Lumpur |
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Viettel Telecom Campaign: TV360 |
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Zepto Campaign: 10 Min Grocery Delivery Campaign via Xapads Agency: Xapads Media |
19. Best Location-Based Marketing
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adidas Singapore Campaign: adidas Flagship Store Launch Agencies: Clear Channel Singapore, IPG DXTRA |
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Asian Paints Brand: Asian Paints Bocor Guard Campaign: Bocor Guard Agency: M&C Saatchi Indonesia |
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Unilever Brand: Wall’s Campaign: Wall’s Indonesia creates moments of togetherness on mobile for Ramadan Agencies: Mindshare Indonesia, InMobi |
20. Best Mobile Advertising Strategy
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Bytedance Brand: TikTok Campaign: Digital Well-being campaign: #benerserunya Agency: M&C Saatchi Indonesia |
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Club HKT Brand: The Club Campaign: The Club Super App |
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FansWave Brand: FansWiFi Campaign: Cross-marketing |
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Unilever Indonesia Brand: POND’S Men Campaign: POND’S Men Bright Boost Mobile Campaign Shatters Benchmarks with Aurora Interactive Video and Augmented Reality Agencies: Mindshare Indonesia, Digital Turbine |
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UOB Thailand Brand: TMRWbyUOB Thailand Campaign: TMRWbyUOB Thailand X ADA: Swimming against the Tide Agency: ADA Asia |
21. Best Mobile Campaign for a Specific Audience
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Asian Paints Brand: Asian Paints Bocor Guard Campaign: Bocor Guard Agency: M&C Saatchi Indonesia |
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Club HKT Brand: The Club Campaign: The Club Super App |
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FrieslandCampina Brand: Friso Campaign: Friso Ecosystem Agency: MRM Singapore |
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Grab Brand: Grab For Business Campaign: Tangani Dengan Mudah (Handle it easily) Agency: M&C Saatchi Indonesia |
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L’Oreal Brand: Garnier Campaign: GarnierMen AcnoFight Agencies: Wavemaker, InMobi |
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Matahari Campaign: Matahari X ADA: A Lebaran challenge overcome with grit Agency: ADA Asia |
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S+ REWARDS by Sino Malls Campaign: “Stamp & Earn” Multi tier Reward Programme |
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Unilever Brand: Rexona Campaign: Teens Do the #RexonaFirstDayVibe Agencies: Mindshare Philippines, TikTok Philippines |
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Unilever Indonesia Brand: CLEAR Indonesia Campaign: CLEAR Your Head Agencies: MullenLowe Lintas Indonesia, Mindshare Indonesia, Trisula |
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Unilever Indonesia Brand: CLEAR Indonesia Campaign: CLEARxTinyTan Agencies: MullenLowe Lintas Indonesia, Mindshare Indonesia, Trisula |
22. Best Mobile Growth Strategy
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Club HKT Brand: The Club Campaign: The Club Super App |
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Eagle Property Management (CP) Brand: Langham Place Campaign: LP Club App 2.0 – Happy Shopping Formula Agency: DigiSalad |
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FrieslandCampina Brand: Friso Campaign: Friso Ecosystem Agency: MRM Singapore |
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Krungthai Bank Campaign: Krungthai Bank Next is Now Agencies: iProspect Thailand, dentsu CXM |
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Philips Campaign: “Love For Him” Innovative Ecommerce Partnership Agency: OMD China |
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Shell International Petroleum Brand: Shell Helix Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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The Hong Kong Jockey Club Brands: Racing Touch, GoalX Campaign: Racing Touch app & GoalX app feature “Avatar and Mission Centre” |
23. Best Original Content
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blu by BCA Digital Campaign: #JadiWise Be Wise with blu Agency: ADA Asia |
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Lazada Campaign: Lazada Jingle Campaign Agency: Spotify Advertising |
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Nestlé Indonesia Brand: Wyeth Nutrition Campaign: Wyeth Nutrition S-26 Procal GOLD Influences Purchase Intent Amongst Parents With Gamified Mobile Solutions Agencies: Dentsu, InMobi |
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Permata Bank Campaign: Ingat 3A! Agency: M&C Saatchi Indonesia |
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Promise (Hong Kong) Campaign: PROMISE 30th Anniversary Celebration Agency: EssenceMediacom |
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S+ REWARDS by Sino Malls Campaign: “Stamp & Earn” Multi tier Reward Programme |
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Sun Hung Kai Real Estate Agency Brand: apm Campaign: Life in Bloom @ apm Garden Experience Slow Living with Music & Art |
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Unilever Brand: Wall’s, Paddle Pop Campaign: Paddle Pop Thrills Parents and Kids with the “Choco Magma Land” Treasure Hunt Agencies: Mindshare Indonesia, InMobi |
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Volkswagen Commercial Vehicles Campaign: Hotel California Agency: PHD Taiwan |
24. Best Result-Driven Mobile Campaign
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Bytedance Brand: TikTok Campaign: Digital Well-being campaign: #benerserunya Agency: M&C Saatchi Indonesia |
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Club HKT Brand: The Club Campaign: The Club Super App |
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HSBC Singapore Campaign: Play for Good Agency: Ogilvy Singapore |
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Indonesia Indah Foundation Brand: Hari Bersih Indonesia 2023 Campaign: Hari Bersih Indonesia 2023 Agency: M&C Saatchi Indonesia |
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L’Oreal Brand: Kérastase Campaign: L’Oreal captures audiences with Kérastase LivingAds Mobile Campaign Agencies: Wavemaker Philippines, Wagawin |
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Sarimelati Kencana Brand: Pizza Hut Indonesia Campaign: Pizza Hut LTO Ramadan Campaign Agency: PHD Media, Emtek Digital |
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Swatch Group Brand: Longines Campaign: Longines, Elegant me D11 campaign Agency: OMD China |
25. Best Use of Display Advertising
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Audi Vietnam Campaign: Driving High-End Results with High-Impact Ads: Audi Gains 200% in CTR with 90% Less Cost Agency: TenMax ADTech Lab |
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Lazada Indonesia Campaign: Rock the Shopping Cart: Lazada’s Karaoke Art Agencies: EssenceMediacom, YMT |
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Ocean Park Corporation Brand: Water World Ocean Park Hong Kong Campaign: “Endless Summer! Go Splash! ” Summer Campaign 2022 Agencies : Uth Creative, DentsuX Media |
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Traveloka Campaign: TenMax & Traveloka – Revitalize Tourism in Vietnam with Real-time Intention Signal Analysis Agency: TenMax AdTech Lab |
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Unilever Indonesia Brand: Pepsodent Campaign: Pepsodent Fosters Healthy Brushing Habits with Mobile at First Glance Agencies: Mindshare Indonesia, InMobi |
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Wipro Unza Brand: Vitalis Campaign: From Impression to Expression: How Vitalis Perfume Sparkled its Way into the Hearts of Young Women in Indonesia, Revealing their Radiant Smiles Agencies: EssenceMediacom, YMT |
26. Best Use of In-App Advertising
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Blibli Campaign: Blibli Must Haves CPS Campaign via Xapads Media Agency: Xapads Media |
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Bosch Campaign: Grab focus country activation to drive quality traffic Agency: Dentsu |
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Bytedance Brand: TikTok Campaign: Digital Well-being campaign: #benerserunya Agency: M&C Saatchi Indonesia |
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Glico Brand: Pocky Campaign: Pocky Offers a Taste of Happiness with Personalized Sampling on Mobile Agencies: Wavemaker Indonesia, InMobi |
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Knoxport Brand: KFC Philippines Campaign: Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Meal Campaign Agencies: Wavemaker Philippines, Digital Turbine |
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Unilever Indonesia Brand: POND’S Men Campaign: POND’S Men Bright Boost Mobile Campaign Shatters Benchmarks with Aurora Interactive Video and Augmented Reality Agencies: Mindshare Indonesia, Digital Turbine |
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Unilever Philippines Brand: Surf Fabric Solutions Campaign: Surf’s Livestreamer Collaboration: “From One Wise Mom to Another” Agency: Mindshare Philippines |
27. Best Use of Interactive Media / AR & VR
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CSL Mobile Campaign: CSL Mobile x M+ “Reshaping the New Art Tech Experience” Agency: CruiSo Digital Solutions |
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EZ-Link Campaign: EZ-Link Augmented Reality (AR) Ride and Find Game |
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HSBC Singapore Campaign: Hex+ Agency: Pico |
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Lazada Indonesia Campaign: Rock the Shopping Cart: Lazada’s Karaoke Art Agencies: EssenceMediacom, YMT |
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Lendlease Retail Brand: Lendlease Plus Campaign: CNY 2023 – Find Your Fortune Treasure Hunt Agency: Accenture |
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Midland Realty Campaign: Midland VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus Hong Kong |
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Nestlé Indonesia Brand: Wyeth Nutrition Campaign: Wyeth Nutrition S-26 Procal GOLD Influences Purchase Intent Amongst Parents With Gamified Mobile Solutions Agencies: Dentsu, InMobi |
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Promise (Hong Kong) Campaign: PROMISE 30th Anniversary Celebration Agency: EssenceMediacom |
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Sony Brand: Sony Pictures Campaign: Sony Pictures- Resident Evil Agency: mCanvas Advertising |
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Sun Hung Kai Real Estate Agency Brand: apm Campaign: Football Fever at apm’s Futuristic Christmas Town |
28. Best Use of KOLs / Influencers
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Bayer Vietnam Brand: Elevit Campaign: Elevit – Love Completes Agencies: Carnival, EssenceMediacom |
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Himalaya Indonesia Brand: Himalaya Campaign: Himalaya Branded Content Agency: EssenceMediacom |
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Kopi Kenangan Campaign: Kopi Kenangan PASAL Baperista: All Emotions Onboard Agency: ADA Asia |
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Nestlé Singapore Brand: Gerber Campaign: Gerber Anything for Baby KOL Campaign Agency: Mashwire |
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Procter & Gamble Indonesia Brand: Pantene Campaign: Pantene #NoMoreSetengahSetengah Agencies: EssenceMediacom, Katch, Famous Allstars, Sugar&Spice, BBDO Indonesia |
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U Mobile Campaign: The Unbeatables Agency: TBWA\\Kuala Lumpur |
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Unilever Indonesia Brand: CLEAR Indonesia Campaign: CLEARxTinyTan Agencies: MullenLowe Lintas Indonesia, Mindshare Indonesia, Trisula |
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Unilever Indonesia Brand: CLEAR Indonesia Campaign: CLEAR Your Head Agencies: MullenLowe Lintas Indonesia, Mindshare Indonesia, Trisula |
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Unilever Philippines Brand: Surf Fabric Solutions Campaign: Surf’s Livestreamer Collaboration: “From One Wise Mom to Another” Agency: Mindshare Philippines |
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Unilever Philippines Brand: Cream Silk Campaign: CLEARxTinyTan Agency: Mindshare Philippines |
29. Best Use of Mobile – Customer Engagement
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Club HKT Brand: The Club Campaign: The Club Super App |
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Eagle Property Management (CP) Brand: Langham Place Campaign: LP Club App 2.0 – Happy Shopping Formula Agency: DigiSalad |
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Indonesia Indah Foundation Brand: Hari Bersih Indonesia 2023 Campaign: Hari Bersih Indonesia 2023 Agency: M&C Saatchi Indonesia |
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Lendlease Retail Brand: Lendlease Plus Campaign: CNY 2023 – Find Your Fortune Treasure Hunt Agency: Accenture |
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Levi‘s Brand: Levi’s® Campaign: Levi’s® Denim Restoration Campaign Agency: OMD China |
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Midland Realty Campaign: Midland VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus Hong Kong |
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Nestlé Indonesia Brand: Wyeth Nutrition Campaign: Wyeth Nutrition S-26 Procal GOLD Influences Purchase Intent Amongst Parents With Gamified Mobile Solutions Agencies: Dentsu, InMobi |
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Prudential Myanmar Life Insurance Campaign: Walk2Win Powered by the Pulse by Prudential App |
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S+ REWARDS by Sino Malls Campaign: “Stamp & Earn” Multi tier Reward Programme |
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Unilever Brand: Wall’s, Paddle Pop Campaign: Paddle Pop Thrills Parents and Kids with the “Choco Magma Land” Treasure Hunt Agencies: Mindshare Indonesia, InMobi |
30. Best Use of Mobile Commerce
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Club HKT Brand: The Club Campaign: The Club Super App |
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FWD Group Holdings Brand: FWD Insurance Campaign: Microservices enabling Conversational Commerce within social media for Life Insurance |
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Glico Brand: Pocky Campaign: Pocky Offers a Taste of Happiness with Personalized Sampling on Mobile Agencies: Wavemaker Indonesia, InMobi |
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MSIG Insurance (Hong Kong) Campaign: “MSIG HK” Mobile App Agency: ESDlife |
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Nestlé Nutrition, Wyeth Nutrition Brand: S-26 GOLD Progress (for Wyeth Nutrition) Campaign: My Mom, My Superhero Agency: Imagic Esolutions |
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Sun Hung Kai Real Estate Agency Brand: apm Campaign: Life in Bloom @ apm Garden Experience Slow Living with Music & Art |
31. Best Use of Mobile Integration
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Club HKT Brand: The Club Campaign: The Club Super App |
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Eagle Property Management (CP) Brand: Langham Place Campaign: LP Club App 2.0 – Happy Shopping Formula Agency: DigiSalad |
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Glico Brand: Pocky Campaign: Pocky Offers a Taste of Happiness with Personalized Sampling on Mobile Agencies: Wavemaker Indonesia, InMobi |
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HSBC Singapore Campaign: HSBC Futureverse |
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Nestlé Nutrition Brand: Wyeth Nutrition Campaign: Wyeth Nutrition S-26 Procal GOLD Influences Purchase Intent Amongst Parents With Gamified Mobile Solutions Agencies: Dentsu, InMobi |
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Procter & Gamble Indonesia Brand: Downy Campaign: Downy Harumkan Indonesia Agencies: EssenceMediacom, VMLYR, BBDO, FAB |
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Promise (Hong Kong) Campaign: PROMISE 30th Anniversary Celebration Agency: EssenceMediacom |
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Sun Hung Kai Real Estate Agency Brand: apm Campaign: Football Fever at apm’s Futuristic Christmas Town |
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TCCCI Brand: Frestea Campaign: Frestea Nusantara Ramadhan Campaign Agencies: EssenceMediacom, Grivvy |
32. Best Use of Personalisation
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blu by BCA Digital Campaign: Blu #AgusBM – Agus wants it all! Agency: ADA Asia |
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Club HKT Brand: The Club Campaign: The Club Super App |
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Danone Indonesia Brand: Bebelac Campaign: The Start of The Great Journey (Awal Perjalanan Hebat) |
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Eagle Property Management (CP) Brand: Langham Place Campaign: LP Club App 2.0 – Happy Shopping Formula Agency: DigiSalad |
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FrieslandCampina Brand: Friso Campaign: Friso Ecosystem Agency: MRM Singapore |
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Google Taiwan Brand: Google Play Games Campaign: Flipping the market funnel Agency: PHD Taiwan |
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HSBC Singapore Campaign: HSBC Futureverse |
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Krungthai Bank Campaign: Krungthai Bank Next is Now Agencies: iProspect Thailand, dentsu CXM |
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Lazada Campaign: Lazada Jingle Campaign Agency: Spotify Advertising |
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Unilever Brand: Wall’s Campaign: Wall’s Indonesia creates moments of togetherness on mobile for Ramadan Agencies: Mindshare Indonesia, InMobi |
33. Best Use of Promotions
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Bank Central Asia Brand: BCA Campaign: Seeing Doubles with BCA #DiskonDiskonMeriahMeriah! Agency: ADA |
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Circle K Convenience Stores (HK) Brand: Circle K Campaign: Easy Goal Online Game Campaign Agency: ESDlife |
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Club HKT Brand: The Club Campaign: The Club Super App |
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Glico Brand: Pocky Campaign: Pocky Offers a Taste of Happiness with Personalized Sampling on Mobile Agencies: Wavemaker Indonesia, InMobi |
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Stellar Ace Brand: WINK+ Campaign: Holland and Barrett Giveaway |
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Unilever Philippines Brand: Surf Campaign: Surf Kada Spin, Sure Win (Win for Every Spin): Engaging Filipino Consumers with prizes and rewards Agency: Mindshare Philippines |
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VF Group Brand: Timberland Campaign: Timberland X ADA: Achieving highest ever one-day sales on Shopee @ July’22 Super Brand Day Agency: ADA Asia |
34. Best Use of Real Time Marketing
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Club HKT Brand: The Club Campaign: The Club Super App |
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Danone Brand: AQUA Campaign: #AQUADULU Agencies: Wavemaker Indonesia, Emtek Digital |
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Kopi Kenangan Campaign: PASAL: In search of “The Other Half” Agency: ADA Asia |
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Reckitt Benckiser Brand: Dettol Campaign: Dettol Cool Agency: mCanvas Advertising |
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Unilever Indonesia Brand: CLEAR Indonesia Campaign: CLEAR Your Head Agencies: MullenLowe Lintas Indonesia, Mindshare Indonesia, Trisula |
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Unilever Indonesia Brand: Pepsodent Campaign: Pepsodent Fosters Healthy Brushing Habits with Mobile at First Glance Agencies: Mindshare Indonesia, InMobi |
35. Best Use of Social
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HSBC Singapore Campaign: HSBC Futureverse |
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HSBC Singapore Campaign: Play for Good Agency: Ogilvy Singapore |
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HSBC Singapore Campaign: Hex+ Agency: Pico |
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Permata Bank Campaign: Ingat 3A! Agency: M&C Saatchi Indonesia |
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Prudential Myanmar Life Insurance Campaign: Good Vibe Tribe – Building One of Myanmar’s Largest Health and Wellness Communities on Facebook |
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Unilever Brand: Pond’s Campaign: Pond’s: Channel of the Future Agency: Mindshare Philippines |
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Unilever Philippines Brand: Cream Silk Campaign: Cream Silk x Ben&Ben Y2: Connecting Heartbreak and HAIR-tbreak Agency: Mindshare Philippines |
36. Best Use of Video
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Bank Central Asia Brand: BCA Campaign: BCA Expoversary 2022 Agency: ADA Asia |
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Bank Central Asia Brand: BCA Campaign: #TolakDenganAnggun: Rejecting Fraud Elegantly Agency: ADA Asia |
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blu by BCA Digital Campaign: #JadiWise Be Wise with blu Agency: ADA Asia |
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Bytedance Brand: TikTok Campaign: Digital Well-being campaign: #benerserunya Agency: M&C Saatchi Indonesia |
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Circle K Convenience Stores (HK) Brand: Circle K Campaign: Brand Revamp Campaign 2022 Agencies: Uth Creative Group, PHD, ESDlife |
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HSBC Singapore Campaign: HSBC Futureverse |
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Kärcher Malaysia Brand:Kärcher Campaign: Just PUZZI® Lah Agency: Kingdom Digital |
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Viettel Telecom Brand: TV360 Campaign: New Year Campaign called “A Prequel of Kitchen Gods’ Tale – Kitchen Gods’ Families” exclusive on TV360 |
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Volkswagen Commercial Vehicles Brand: Caddy California Campaign: Hotel California Agency: PHD Taiwan |
37. Best User Experience
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Atlas Consolidated Brand: Hugosave Campaign: Leveraging Consumer Psyche To Make Finance A Positive Experience |
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Club HKT Brand: The Club Campaign: The Club Super App |
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DBS Bank Campaign: DBS Card+ India App |
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DBS Bank (Hong Kong) Campaign: Flexi Shopping Revamp Agencies: Dentsu International, OMD (Media), Potassium |
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Eagle Property Management (CP) Brand: Langham Place Campaign: LP Club App 2.0 – Happy Shopping Formula Agency: DigiSalad |
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Lazada Indonesia Campaign: Rock the Shopping Cart: Lazada’s Karaoke Art Agencies: EssenceMediacom, YMT |
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Midland Realty Campaign: Midland VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus Hong Kong |
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Milieu Insight Campaign: Milieu Surveys App |
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The Hong Kong Jockey Club Brand: Racing Touch Campaign: Racing Touch app |
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Unilever Philippines Brand: Pond’s Philippines Campaign: Pond’s Summer Escape: An Immersive Virtual Experience Agencies: Mindshare Philippines, Summit Media Philippines |
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Wipro Unza Brand: Vitalis Campaign: From Impression to Expression: How Vitalis Perfume Sparkled its Way into the Hearts of Young Women in Indonesia by bringing their happiest smile/face right away Agencies: EssenceMediacom, YMT |
38. Most Engaging Mobile Campaign
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Circle K Convenience Stores (HK) Brand: Circle K Campaign: Easy Goal Online Game Campaign Agency: ESDlife |
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Club HKT Brand: The Club Campaign: The Club Super App |
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DBS Bank Campaign: DBS Card+ India App |
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Eagle Property Management (CP) Brand: Langham Place Campaign: LP Club App 2.0 – Happy Shopping Formula Agency: DigiSalad Solutions |
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Lendlease Retail Brand: Lendlease Plus Campaign: CNY 2023 – Find Your Fortune Treasure Hunt Agency: Accenture |
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Midland Realty Campaign: Midland VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus Hong Kong |
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Nestlé Indonesia Brand: Wyeth Nutrition Campaign: Wyeth Nutrition S-26 Procal GOLD Influences Purchase Intent Amongst Parents With Gamified Mobile Solutions Agencies: Dentsu, InMobi |
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Unilever Brand: Wall’s Cornetto Campaign: Cornetto Love Rose Agencies: HAVAS Riverorchid, Boost Digital |
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Unilever Singapore Brand: Magnum Campaign: The Magnum Pleasure Auction Agency: Jack Morton Worldwide |
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Wipro Unza Brand: Vitalis Campaign: From Impression to Expression: How Vitalis Perfume Sparkled its Way into the Hearts of Young Women in Indonesia by bringing their happiest smile/face right away Agencies: EssenceMediacom, YMT |
39. Most Innovative Use of Mobile
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AIA Singapore Campaign: My AIA SG: Healthier, Longer, Better Lives at Your Fingertips |
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Club HKT Brand: The Club Campaign: The Club Super App |
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Eagle Property Management (CP) Brand: Langham Place Campaign: LP Club App 2.0 – Happy Shopping Formula Agency: DigiSalad |
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Lazada Campaign: Elevating Lazada E-Commerce Through Mobile Innovation with Petal Ads Agency: Petal Ads (Huawei) |
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The Hong Kong Jockey Club Brand: Racing Touch Campaign: Racing Touch app |
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Unilever Brand: Wall’s, Paddle Pop Campaign: Paddle Pop Thrills Parents and Kids with the “Choco Magma Land” Treasure Hunt Agencies: Mindshare Indonesia, InMobi |
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Wipro Unza Brand: Vitalis Campaign: From Impression to Expression: How Vitalis Perfume Sparkled its Way into the Hearts of Young Women in Indonesia by bringing their happiest smile/face right away Agencies: EssenceMediacom, YMT |
40. Most Innovative Use of Mobile Technology
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Club HKT Brand: The Club Campaign: The Club Super App |
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CSL Mobile Campaign: CSL Mobile x M+ “Reshaping the New Art Tech Experience” Agency: CruiSo Digital Solutions |
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DBS Bank (Hong Kong) Campaign: (DBS Card+ App) Pay & Transfer: A Game-Changing Solution for Hong Kong Card Industry Agency: ESDlife |
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Eagle Property Management (CP) Brand: Langham Place Campaign: LP Club App 2.0 – Happy Shopping Formula Agency: DigiSalad |
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Lazada Indonesia Campaign: Rock the Shopping Cart: Lazada’s Karaoke Art Agencies: EssenceMediacom, YMT |
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Midland Realty Campaign: Midland VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus Hong Kong |
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The Hong Kong Jockey Club Brand: HKJC TV Campaign: HKJC TV App features “Live Multi Angle Cam” and “Find My Horse” |
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Unilever Indonesia Brand: POND’S Men Campaign: POND’S Men Bright Boost Mobile Campaign Shatters Benchmarks with Aurora Interactive Video and Augmented Reality Agencies: Mindshare Indonesia, Digital Turbine |
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Wipro Unza Brand: Vitalis Campaign: From Impression to Expression: How Vitalis Perfume Sparkled its Way into the Hearts of Young Women in Indonesia, Revealing their Radiant Smiles Agencies: EssenceMediacom, YMT |
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Wipro Unza Brand: Vitalis Campaign: From Impression to Expression: How Vitalis Perfume Sparkled its Way into the Hearts of Young Women in Indonesia by bringing their happiest smile/face right away Agencies: EssenceMediacom, YMT |