2023 Finalists
1. Most Creative – Audio
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Astro Client Organisation: Etika Brand: WONDA Extra Presso Campaign: Aaah! WONDA Stays Strong and Uses First Ever Horror Film Marathon to Drive Thrilling Sales and Brand Uplift |
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FCB SHOUT Client Organisation: Hawley & Hazel Malaysia Brand: Darlie Campaign: Semangat Hari Raya |
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Fuse Adventures In Audio (Fuse Asia) Client Organisation: PUBG: Battlegrounds Campaign: Perang Kasi Habis! | PUBG MOBILE |
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Fuse Adventures In Audio (Fuse Asia), The Black Sheep Client Organisation: Allianz Malaysia Campaign: #RingRingJustCallAllianz |
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Fuse Adventures In Audio (Fuse Asia), NagaDDB Tribal Client Organisation: DuitNow Campaign: DuitNow Raya 2022: Indahnya Irama Syukur Kita |
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Visionary Seed Client Organisation: Pantai Hospital Kuala Lumpur Campaign: Screen To Be Sure |
2. Most Creative – B2B Marketing
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Alexandre Bernard Advertising Client Organisation: Sharp Malaysia Brand: Sharp Campaign: 4-in-1ove everyday with Sharp Pro-Flex Washing Machine |
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Fishermen Integrated Client Organisation: Etika Beverages Brand: WONDA Campaign: WONDA At Every Corner – #WONDABolaCorner |
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GO Communications Client Organisation: PIKOM Campaign: World Congress Innovation & Technology (WCIT) |
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Mediabrands Content Studio Client Organisation: Maybank Business Campaign: Maybank Unified Business Solutions |
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Zen Communications Client Organisation: Alliance Bank Malaysia Campaign: Alliance Digital SME – Bringing the Bank to You, Because We Are All About Solutions |
3. Most Creative – Campaign Pivot
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Ampersand Advisory Client Organisation: Vinda Malaysia Brand: TENA Campaign: TENA HEROES: Market leader becomes thought leader by telling stories that Champion Active Ageing! |
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Ampersand Advisory, Grey Client Organisation: Coway Malaysia Campaign: Coway Mattress – How we won Market Share without any Retail Outlet or Showroom |
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Ampersand Advisory, Grey, Go Comm Client Organisation: Coway Malaysia Campaign: Coway Redefines Running with Art, NFTs and More to Drive Massive Growth in Sales Leads |
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Digital Symphony Client Organisation: Takaful Ikhlas Campaign: Takaful Ikhlas’s “Driven by Resilience” – Thriving in the Post-Pandemic Landscape |
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Imagic Esolutions Client Organisation: Nestlé Nutrition & Wyeth Nutrition Campaign: My Mom, My Superhero |
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Mechanikos Client Organisation: Ministry of Health Malaysia Campaign: Bulan Malaysia Sihat Sejahtera: The All-Month, Anytime, Anywhere Stroll-a-Thon |
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TDG – The D Group Client Organisation: Abbott Laboratories Brand: Abbott Campaign: Abbott Care Pack |
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The Sudden Impact! Entertainment Company Client Organisation: Sunway Lagoon Brand: Nights of Fright® Campaign: Nights of Fright® 8 |
4. Most Creative - Cause Marketing
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Ampersand Advisory Client Organisation: Etika Brand: Goodday Milk Malaysia Campaign: Malaysia’s Biggest Kidpreneur Programme Champions Financial Responsibility for Kids and Creates a Record |
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Ampersand Advisory Client Organisation: Alliance Bank Malaysia Campaign: Who says a sequel is not as good as the original? Support lokal 2.0 achieves even more! |
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Ampersand Advisory Client Organisation: Samsonite Campaign: Samsonsite Luggage Trade in |
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Expert Media Global Client Organisation: Khoo Cosmetics Brand: Medic Deno Skin Solutions Campaign: Medic Deno Pop of Beauty |
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FCB SHOUT Client Organisation: Spritzer Campaign: New Look. New Purpose. |
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FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: A Spark For Change |
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Mindmade Creative Communication, Reprise Digital, IPG Mediabrands, Bridges PR Client Organisation: Munchy’s Brand: Oat Krunch Campaign: Healthy Nation is a Happy Nation |
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The Brains and Team Client Organisation: AEON Retail Malaysia Campaign: AEON Festive Go Live – 喂！好心啦！ |
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Visionary Seed Client Organisation: Pantai Hospital Kuala Lumpur Campaign: Screen To Be Sure |
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VMLY&R Malaysia Client Organisation: Maybank Campaign: #MacamYesMaybeNot |
5. Most Creative - Communications / Public Relations
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Ampersand Advisory Client Organisation: Samsonite Campaign: Samsonsite Luggage Trade in |
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Ampersand Advisory Client Organisation: Etika Brand: Goodday Milk Malaysia Campaign: Malaysia’s Biggest Kidpreneur Programme Champions Financial Responsibility for Kids and Creates a Record |
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FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: A Spark For Change |
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Fishermen Integrated Client Organisation: Etika Beverages Brand: WONDA Campaign: WONDA At Every Corner – #WONDABolaCorner |
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GO Communications Client Organisation: New Balance Campaign: Grey Day |
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GO Communications Client Organisation: Sim Leisure Group (SLG) Brand: Escape Campaign: Escape with ‘Smiles Per Hour’ |
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GO Communications Client Organisation: Moet Hennessy Campaign: Moet Hennessy x NBA – ‘Spirit of the Game’ |
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ROOTS Asia Pacific, DEX Ventures (REX) Client Organisation: Hong Leong Bank Campaign: Cashless Lagi Senang Campaign (CLLS) in Sekinchan |
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SLPR Client Organisation: Atlas Vending Campaign: Malaysia’s First NFT Vending Machine |
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XIN Communications Client Organisation: MuzArt International Campaign: Art Goes Nut – An Imagination and Creativity Campaign |
6. Most Creative – Content Marketing
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Ampersand Advisory Client Organisation: Alliance Bank Malaysia Campaign: Who says a sequel is not as good as the original? Support lokal 2.0 achieves even more! |
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Ampersand Advisory Client Organisation: Alliance Bank Malaysia Campaign: #RinggittMyWay wins in many ways! |
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BLWN Client Organisation: Sime Darby Property Campaign: F2 – Ilham Residence 3 |
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FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: People, Purpose & Progress |
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GO Communications Client Organisation: Genting SkyWorlds Campaign: A World of our Own |
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Mediabrands Content Studio Client Organisation: AIA Campaign: Perwira Legasi |
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Naga DDB Tribal Client Organisation: Prudential Assurance Malaysia Campaign: PRUFirst Campaign |
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The Black Sheep, IPG Mediabrands Client Organisation: Allianz Malaysia Campaign: #RingRingJustCallAllianz |
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Truth Communications Client Organisation: Mission Foods Malaysia Campaign: #AroundTheWorldIn30Bites |
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VMLY&R Malaysia Client Organisation: Maybank Campaign: #MacamYesMaybeNot |
7. Most Creative - COVID-19 Response
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Alexandre Bernard Advertising Client Organisation: Sharp Malaysia Brand: Sharp Campaign: 4-in-1ove everyday with Sharp Pro-Flex Washing Machine |
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Alexandre Bernard Advertising Client Organisation: Sharp Malaysia Brand: Sharp Campaign: The Ultimate Anti-Viral Facewear, Sharp Face Shield |
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Ampersand Advisory, Grey, Go Comm Client Organisation: Coway Malaysia Campaign: Coway Mattress – How we won Market Share without any Retail Outlet or Showroom |
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Ampersand Advisory, Grey, Go Comm Client Organisation: Coway Malaysia Campaign: Coway Redefines Running with Art, NFTs and More to Create a Unique Experience that Drives Business |
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Dreamteam by Dreamskingdoms Client Organisation: Maybank Campaign: Maybank Welcomes Apple Pay to Malaysia. Selamat Datang! |
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FCB SHOUT Client Organisation: Hawley & Hazel Malaysia Brand: Darlie Campaign: #SemangatTogether |
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M&C Saatchi Malaysia Client Organisation: Celcom Mobile Brand: Celcom Corporate Festive – Chinese New Year Campaign: Igniting Hope and Prosperity: A Heartwarming campaign for Malaysia’s SMEs during CNY |
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M&C Saatchi Malaysia Client Organisation: Celcom Mobile Brand: Celcom Corporate Festive – Merdeka Campaign: Bahagia Kita: A Campaign That Pulsated with Happiness |
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One Two Jus, Troopers, JTV, Power Tank Client Organisation: Maybank Campaign: Maybank Sama-Sama Lokal – Bank On Us For Delivery |
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Verso & Recto Brand Consultancy Client Organisation: Rentas Health Brand: Callie Campaign: Serasi Bersama Callie |
8. Most Creative - Customer Engagement
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Accenture Song Client Organisation: Pepsico (Malaysia) Brand: Lay’s Campaign: LAY’S X KFC: GOTTA GET ‘EM! |
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Astro Client Organisation: Etika Brand: WONDA Extra Presso Campaign: Aaah! WONDA Stays Strong and Uses First Ever Horror Film Marathon to Drive Thrilling Sales and Brand Uplift |
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FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: Bank Your Way. Ride Your Style. |
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FCB SHOUT, Ampersand Advisory, SLPR Worldwide, Laugh Advertising Client Organisation: Etika Brand: Pepsi Campaign: Save The Drama With Pepsi |
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Fishermen Integrated Client Organisation: Etika Beverages Brand: WONDA Campaign: WONDA At Every Corner – #WONDABolaCorner |
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Fishermen Integrated Client Organisation: Bayer Co. (Malaysia) Brand: Berocca Campaign: Lengkapkan Sahur, Semangatkan Ramadan |
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Naga DDB Tribal Client Organisation: Heineken Malaysia Brand: Tiger Beer Campaign: Tiger Crystal – Heat Exchange |
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SLPR Client Organisation: Atlas Vending Campaign: Malaysia’s First NFT Vending Machine |
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The Sudden Impact! Entertainment Company Client Organisation: Sunway Lagoon Brand: Nights of Fright® Campaign: Nights of Fright® 8 |
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XIN Communications Client Organisation: MuzArt International Campaign: Art Goes Nut – An Imagination and Creativity Campaign |
9. Most Creative – Digital
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Accenture Song Client Organisation: Pepsico (Malaysia) Brand: Lay’s Campaign : LAY’S X KFC: GOTTA GET ‘EM! |
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Ampersand Advisory Client Organisation: Vinda Malaysia Brand: Drypers Campaign : Giving Away 1 Million Diapers for Parents Day |
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Ampersand Advisory Client Organisation: Vinda Malaysia Brand: Drypers Campaign: The “Drypers x Cocomelon” Fit-A-Thon Campaign: A Landmark Collaboration That Sets a New Standard for Diaper Marketing |
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CONTEN.T Client Organisation: Ralph Lauren Campaign: Pink Pony |
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CONTEN.T Client Organisation: MILO Campaign: MILO – Energise Your Tiger |
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CONTEN.T Client Organisation: COACH Campaign: COACH Summer ’22 |
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Fishermen Integrated Client Organisation: TIME dotCom Brand: Time Internet Campaign: Time Kabel Besar |
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M&C Saatchi Malaysia Client Organisation: IHH Healthcare Malaysia Brand: Gleneagles Hospitals Campaign: Detect To Protect |
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Naga DDB Tribal Client Organisation: Prudential Assurance Malaysia Campaign: PRUFirst Campaign |
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Truth Communications Client Organisation: Mission Foods Malaysia Campaign: #AroundTheWorldIn30Bites |
10. Most Creative – Event (Physical/Virtual)
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Ampersand Advisory Client Organisation: Etika Brand: Goodday Milk Malaysia Campaign: Malaysia’s Biggest Kidpreneur Programme Champions Financial Responsibility for Kids and Creates a Record |
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Ampersand Advisory, Grey, Go Comm Client Organisation: Coway Malaysia Campaign: Coway Redefines Running with Art, NFTs and More to Create a Unique Experience that Drives Business |
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Astro Radio Client Organisation: Etika Brand: WONDA Extra Presso Campaign: Aaah! WONDA Stays Strong and Uses First Ever Horror Film Marathon to Drive Thrilling Sales and Brand Uplift |
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Fishermen Integrated Client Organisation: Etika Beverages Brand: WONDA Campaign: WONDA At Every Corner – #WONDABolaCorner |
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GO Communications Client Organisation: Moet Hennessy Campaign: Financial Moet Hennessy x NBA – ‘Spirit of the Game’ |
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GO Communications Client Organisation: Sim Leisure Group (SLG) Brand: Escape Campaign: Escape with ‘Smiles Per Hour’ |
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Intigus Client Organisation: Maybank Campaign: Treats Fair 2022 |
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M&C Saatchi Malaysia Client Organisation: Celcom Mobile Brand: Celcom Campaign: Gila Gila Bola – A Game-Winning World Cup Event by Celcom |
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Team Moxim Client Organisation: Isuzu Malaysia Campaign: Isuzu x KLFW22 – The Bigger, The Better. |
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The Sudden Impact! Entertainment Company Client Organisation: Sunway Lagoon Brand: Nights of Fright® Campaign: Nights of Fright® 8 |
11. Most Creative – Experiential
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Ampersand Advisory Client Organisation: Etika Brand: Goodday Milk Malaysia Campaign: Malaysia’s Biggest Kidpreneur Programme Champions Financial Responsibility for Kids and Creates a Record |
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Ampersand Advisory Client Organisation: Samsonite Campaign: Samsonsite Luggage Trade in |
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Astro Malaysia Holdings Client Organisation: Unilever Brand: CLEAR Campaign: CLEAR Men Seizes Half Time: Gamifying World Cup Breaks for Fans |
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GO Communications Client Organisation: Ministry XR Brand: Xanadu Campaign: Merdekaverse – ‘Tech to the Future’ |
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GO Communications Client Organisation: Moet Hennessy Campaign: Moet Hennessy x NBA – ‘Spirit of the Game’ |
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Naga DDB Tribal Client Organisation: Heineken Malaysia Brand: Tiger Beer Campaign: Tiger Beer – CNY Year of Tiger 2022 |
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Naga DDB Tribal Client Organisation: Heineken Malaysia Brand: Tiger Beer Campaign: Tiger Crystal – Heat Exchange |
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ROOTS Asia Pacific Client Organisations: Johnnie Walker, Diageo Malaysia Campaign: Johnnie Walker Blue Label – Cities of the Future, Mars |
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Thirty Three Point Three Client Organisation: AUDITOIRE International Brand: Cartier Malaysia Campaign: “Into The Wild” Campaign Activation |
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Vox Eureka, Freeform Client Organisation: Heineken Malaysia Brand: Heineken Campaign: The Heineken Hotel Takeover |
12. Most Creative – Government Sector / Non-Profit Marketing
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3thirds Inc Client Organisation: Kementerian Perdagangan Dalam Negeri dan Hal Ehwal Pengguna Campaign: Kempen Beli Barangan Malaysia |
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Personedge Client Organisation: Tenaga Nasional – Retail Sector Brand: Tenaga Nasional Campaign: Energy Efficiency 101 |
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Rantau Golin Client Organisation: Landasan Lumayan Brand: Selangor Maritime Gateway Campaign: A Purpose-Led Campaign to Raise the Value of Klang River as a Future Ready Economy |
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TDG – The D Group Client Organisation: Abbott Laboratories Brand: Glucerna Campaign: Diabetes Lifestyle Programme |
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VMLY&R Malaysia Client Organisation: Maybank Campaign: #MacamYesMaybeNot |
13. Most Creative – Influencers / KOLs
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Accenture Song Client Organisation: Pepsico (Malaysia) Brand: Lay’s Campaign: LAY’S X KFC: GOTTA GET ‘EM! |
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Ampersand Advisory Client Organisation: Combiphar Brand: Eye Mo Campaign: Eye Mo: The Real Thing Reclaims its Rightful Place with an influencer and 10 million views |
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Ampersand Advisory Client Organisation: Vinda Malaysia Brand: TENA Campaign: TENA HEROES: Market leader becomes thought leader by telling stories featuring 3 influencers all over 60 years old! |
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GO Communications Client Organisation: Genting SkyWorlds Campaign: A World of our Own |
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Mediabrands Content Studio Client Organisation: MILO Campaign: MILO x PSJ |
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Mediabrands Content Studio Client Organisation: Pizza Hut Malaysia Campaign: Organising a Pizza Heist to market a promo campaign |
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Personedge Client Organisation: Samsung Campaign: Dolla and Samsung Galaxy – A Trendy Match Made in Heaven |
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PHD Malaysia Client Organisation: Dutch Lady Milk Industries (Malaysia) Brand: Friso Gold Campaign: DadMombassador 3.0 |
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The Sudden Impact! Entertainment Company Client Organisation: Sunway Lagoon Brand: Nights of Fright® Campaign: Nights of Fright® 8 |
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Truth Communications Client Organisation: Mission Foods Malaysia Campaign: #AroundTheWorldIn30Bites |
14. Most Creative – Integrated Media
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Ampersand Advisory, Grey Client Organisation: Coway Malaysia Campaign: Coway Mattress – How we won Market Share without any Retail Outlet or Showroom |
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Astro Malaysia Holdings Client Organisation: Perbadanan Tabung Pendidikan Tinggi Nasional Brand: PTPTN Campaign: PTPTN’s New Facelift: Kak Ngah Patin, the Big Sis of Edu-Savings & Solutions |
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Astro Radio Client Organisation: Etika Brand: WONDA Extra Presso Campaign: Aaah! WONDA Stays Strong and Uses First Ever Horror Film Marathon to Drive Thrilling Sales and Brand Uplift |
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CONTEN.T Client Organisation: MILO Campaign: MILO – Energise Your Tiger |
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CONTEN.T Client Organisation: CHARLES & KEITH Campaign: CHARLES & KEITH Gabine |
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FCB SHOUT Client Organisation: Domino’s Malaysia Brand: Domino’s Campaign: It Doesn’t Get Cheesier Than Mega Cheese |
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Fishermen Integrated Client Organisation: Etika Beverages Brand: WONDA Campaign: WONDA At Every Corner – #WONDABolaCorner |
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Fishermen Integrated Client Organisation: TIME dotCom Brand: Time Internet Campaign: Time Kabel Besar |
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Naga DDB Tribal Client Organisation: Heineken Malaysia Brand: Tiger Beer Campaign: Tiger Beer – CNY Year of Tiger 2022 |
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The Black Sheep, IPG Mediabrands Client Organisation: Allianz General Insurance Company (Malaysia) Campaign: Allianz Motorcycle Sweep |
15. Most Creative – Launch / Re-Launch
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Aiken Digital Client Organisation: SEM9 Campaign: Launching The First-ever Esports Hotel in Southeast Asia |
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Ampersand Advisory Client Organisation: Combiphar Brand: Eye Mo Campaign: Eye Mo: The Real Thing Reclaims its Rightful Place, Relaunching the beloved brand with an influencer and 10 million views |
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FCB SHOUT Client Organisation: Spritzer Campaign: New Look. New Purpose. |
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GO Communications Client Organisation: Sony Interactive Entertainment Brand: Sony PlayStation Campaign: God of War Ragnarok |
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GO Communications Client Organisation: Sim Leisure Group (SLG) Brand: Escape Campaign: Escape with ‘Smiles Per Hour’ |
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GO Communications Client Organisation: Moet Hennessy Campaign: Moet Hennessy x NBA – ‘Spirit of the Game’ |
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Intigus Client Organisation: Maybank Campaign: Treats Fair 2022 |
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Mad Hat Asia Client Organisation: Tyson® Malaysia Campaign: One Bite Says It All: The Launch of Tyson Brand in Malaysia |
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TBWA\ Malaysia Client Organisation: Tune Protect Campaign: Click to Start with T.P. the Thumb |
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The Sudden Impact! Entertainment Company Client Organisation: Sunway Lagoon Brand: Nights of Fright® Campaign: Nights of Fright® 8 |
16. Most Creative – Multicultural Marketing
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4 Thirteen Group Client Organisation: Yoodo Campaign: Kes #065 – Roti Canai Cili Sos |
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ADA Asia Client Organisation: Axiata Group Campaign: The Turning Point: Axiata for Malaysia’s 65th Independence Day |
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Astro Malaysia Holdings Client Organisation: Maxis Broadband Brand: Maxis Campaign: Maxis Ignites Post-Pandemic Deepavali for SMEs & Indian Community |
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FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: A Spark For Change |
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GO Communications Client Organisation: Ministry XR Brand: Xanadu Campaign: Merdekaverse – ‘Tech to the Future’ |
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GO Communications Client Organisation: Sony Interactive Entertainment Brand: Sony PlayStation Campaign: God of War Ragnarok |
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Mediabrands Content Studio Client Organisation: PETRONAS Campaign: PETRONAS 366 |
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Mediabrands Content Studio Client Organisation: AIA Campaign: Perwira Legasi |
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SLPR Client Organisation: Atlas Vending Campaign: Malaysia’s First NFT Vending Machine |
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Loka Made, Truth Communications Client Organisation: Yoodo Campaign: Build A Malaysian |
17. Most Creative – Out-of-Home
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3thirds Inc Client Organisation: KFC Campaign: “Yang ori ada kat atas. Bawah ni tak ori” |
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Alexandre Bernard Advertising Client Organisation: Sharp Malaysia Brand: Sharp Campaign: 4-in-1ove everyday with Sharp Pro-Flex Washing Machine |
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Ampersand Advisory, Grey Client Organisation: Coway Malaysia Campaign: Coway Mattress – How we won Market Share without any Retail Outlet or Showroom |
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CONTEN.T Client Organisation: Montblanc Campaign: Montblanc What Moves You, Makes You |
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CONTEN.T Client Organisation: COACH Campaign: COACH On the Move |
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Fishermen Integrated Client Organisation: TIME dotCom Brand: Time Internet Campaign: Time Kabel Besar |
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SLPR Client Organisation: Atlas Vending Campaign: Malaysia’s First NFT Vending Machiner |
18. Most Creative – Social Media
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ADA Asia Client Organisation: Nestlé Malaysia Brand: Maggi Campaign: ‘Too hot to handle’ Maggi Pedas Giler Lejen Rasanya Remix |
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Ampersand Advisory Client Organisation: Vinda Malaysia Brand: Drypers Campaign: The “Drypers x Cocomelon” Fit-A-Thon Campaign: A Landmark Collaboration That Sets a New Standard for Diaper Marketing |
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Loka Made Client Organisation: Yoodo Campaign: Build A Malaysian |
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Mediabrands Content Studio Client Organisation: Johnson & Johnson Malaysia Brand: Listerine Campaign: Listerine Starts a Mouth Swishing New Year with #SwishHealthyDance |
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The Brains and Team Client Organisation: AEON Mall Campaign: AEON Mall Festive Social Media Campaign |
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The Brains and Team Client Organisation: AEON Retail Malaysia Campaign: AEON Festive Go Live 2022 |
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The Sudden Impact! Entertainment Company Client Organisation: Sunway Lagoon Brand: Nights of Fright® Campaign: Nights of Fright® 8 |
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Truth Communications Client Organisation: Mission Foods Malaysia Campaign: Doodle Your Lunch |
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Truth Communications Client Organisation: Mission Foods Malaysia Campaign: #AroundTheWorldIn30Bites |
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Visionary Seed Client Organisation: Pantai Hospital Kuala Lumpur Campaign: Screen To Be Sure |
19. Most Creative – Specific Audience
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Ampersand Advisory Client Organisation: Vinda Malaysia Brand: TENA Campaign: TENA HEROES: Market leader becomes thought leader by telling stories championing active ageing for Malaysian seniors |
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Ampersand Advisory, Grey, Go Comm Client Organisation: Coway Malaysia Campaign: Coway Redefines Running with Art, NFTs and More to Create a Unique Experience that Drives Business |
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FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: Hero |
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FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: Bank Your Way. Ride Your Style. |
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FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: A Spark For Change |
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Fishermen Integrated Client Organisation: Etika Beverages Brand: WONDA Campaign: WONDA At Every Corner – #WONDABolaCorner |
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Mediabrands Content Studio Client Organisation: Pizza Hut Malaysia Campaign: A Black Pizza Heart for Black Pink |
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Naga DDB Tribal Client Organisation: Heineken Malaysia Brand: Tiger Beer Campaign: Tiger Beer – CNY Year of Tiger 2022 |
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Naga DDB Tribal Client Organisation: ATLAS Vending Brand: Tiger Beer Campaign: Tiger Crystal – Heat Exchange |
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Naga DDB Tribal Client Organisation: Prudential Assurance Malaysia Campaign: PRUFirst Campaign |
20. Most Creative – Video
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4 Thirteen Client Organisation: Yoodo Campaign: Kes #065 – Roti Canai Cili Sos |
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FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: Hero |
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FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: A Spark For Change |
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Fishermen Integrated Client Organisation: TIME dotCom Brand: Time Internet Campaign: Time Kabel Besar |
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Fishermen Integrated Client Organisation: MyTeksi Brand: Grab Campaign: Prepare for Huatever |
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M&C Saatchi Malaysia Client Organisation: Celcom Mobile Brand: Celcom Campaign: Bahagia Kita: A Campaign That Pulsated with Happiness |
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M&C Saatchi Malaysia Client Organisation: Celcom Mobile Brand: Celcom Campaign: Celcom’s “Syukur 1 Syawal” – Celebrating Raya with Gratitude |
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M&C Saatchi Malaysia Client Organisation: Celcom Mobile Brand: Celcom Campaign: Igniting Hope and Prosperity: A Heartwarming campaign for Malaysia’s SMEs during CNY |
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Mediabrands Content Studio Client Organisation: PETRONAS Campaign: PETRONAS 366 |
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The Sudden Impact! Entertainment Company Client Organisation: Sunway Lagoon Brand: Nights of Fright® Campaign: Nights of Fright® 8 |
21. Most Creative - World Cup Related Campaign
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DreamsKingdoms Client Organisation: Hong Leong Bank Campaign: HLB Ole Ole Bola |
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Fishermen Integrated Client Organisation: Etika Beverages Brand: WONDA Campaign: WONDA At Every Corner – #WONDABolaCorner |
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Intigus Client Organisation: Maybank Campaign: Treats Fair 2022 |
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M&C Saatchi Malaysia Client Organisation: Celcom Mobile Brand: Celcom Campaign: Gila Gila Bola – A Game-Winning World Cup Campaign by Celcom |
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M&C Saatchi Malaysia Client Organisation: Grab Campaign: 90 minutes that count: Leveraging the massive engagement of the World Cup to drive transactions for Grab |
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ROOTS Asia Pacific, DEX Ventures (REX) Client Organisation: adidas Campaign: adidas Official Match Ball Campaign |
22. Most Effective Use – B2B Marketing
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Dreamteam by Dreamskingdoms Client Organisation: Maybank Campaign: Maybank Welcomes Apple Pay to Malaysia. Selamat Datang! |
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Edelman Malaysia Client Organisation: Sime Darby Oils Campaign: #GetMovingChallenge 2.0 |
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GO Communications Client Organisation: PIKOM Campaign: World Congress Innovation & Technology (WCIT) |
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GO Communications Client Organisation: DSA Exhibition Services Campaign: Defense Services Asia (DSA 2022) |
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Maxis eCommerce & Retail Client Organisation: foodpanda Malaysia Brand: foodpanda Campaign: foodpanda Malaysia: Creating Opportunities for Thousands of Malaysian HomeChefs |
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SKALE, GGTV Client Organisation: Fonterra Brands Malaysia Brand: Anchor Food Professionals Campaign: Anchor Legendairy Spread Joy, Spread Love |
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Zen Communications Client Organisation: Alliance Bank Malaysia Campaign: Alliance Digital SME – Bringing the Bank to You, Because We Are All About Solutions |
23. Most Effective Use – Consumer Insight and Market Research
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Ampersand Advisory Client Organisation: Etika Brand: Goodday Milk Malaysia Campaign: Malaysia’s Biggest Kidpreneur Programme Champions Financial Responsibility for Kids and Creates a Record |
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Ampersand Advisory Client Organisation: Vinda Malaysia Brand: TENA Campaign: TENA HEROES: Market leader becomes thought leader by telling stories that Champion Active Ageing! |
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Digital Symphony Client Organisation: Gamuda Land Brand: Mio Spring @ Gamuda Cove Campaign: Gamuda Cove, The Mio Miracle: Transcending Market Challenges |
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Foundry by SearchGuru Client Organisation: DHL Express Malaysia Campaign: One Like One Light |
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Kingdom Digital Client Organisation: Mead Johnson Nutrition Brand: PROVITAL Immuna Plus Campaign: Start Your Morning Right with PROVITAL |
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PHD Malaysia Client Organisation: Subway Malaysia Campaign: Subway Black Pepper LTO |
24. Most Effective Use – Content
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Ampersand Advisory, Fishermen Client Organisation: Nando’s Campaign: Nando’s Feeds Your Fire To Drive Preference! |
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Ampersand Advisory, Grey Client Organisation: Coway Malaysia Campaign: Coway Mattress – How we won Market Share without any Retail Outlet or Showroom |
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Astro Radio Client Organisation: Etika Brand: WONDA Extra Presso Campaign: Aaah! WONDA Stays Strong and Uses First Ever Horror Film Marathon to Drive Thrilling Sales and Brand Uplift |
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BRANDTHINK Malaysia Client Organisation: Beeworks Food Brand: Jollibee Campaign: Build The Hive |
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GO Communications Client Organisation: Genting SkyWorlds Campaign: A World of our Own |
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M&C Saatchi Malaysia Client Organisation: IHH Healthcare Malaysia Brand: Pantai Hospitals Campaign: Listen To Your Heart |
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The Black Sheep, IPG Mediabrands Client Organisation: Allianz Malaysia Campaign: #RingRingJustCallAllianz |
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Truth Communications Client Organisation: Mission Foods Malaysia Campaign: #AroundTheWorldIn30Bites |
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VMLY&R Malaysia Client Organisation: Malayan Banking (Maybank) Campaign: #MacamYesMaybeNot |
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Zeno Group Client Organisation: Mars Food Malaysia Brand: Snicker Malaysia Campaign: Snickers Malaysia x BTS Campaign |
25. Most Effective Use – Customer Acquisition
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Ampersand Advisory, Grey Client Organisation: Coway Malaysia Campaign: Coway Mattress – How we won Market Share without any Retail Outlet or Showroom |
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CONTEN.T Client Organisation: Ralph Lauren Campaign: PINK PONY |
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CONTEN.T Client Organisation: COACH Campaign: COACH On the Move |
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FCB SHOUT Client Organisation: Resorts World Genting Campaign: Welcome To My World |
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FCB SHOUT, Ampersand Advisory, SLPR Worldwide, Laugh Advertising Client Organisation: Etika Brand: Pepsi Campaign: Save The Drama With Pepsi |
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Maxis eCommerce and Retail Client Organisation: XIXILI Intima Brand: XIXILI Campaign: Redefining the Perfect Fit with the Power of Digital Innovation |
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Maxis eCommerce and Retail Client Organisation: Bata Campaign: A Stylish Start – Raya with Bata |
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OMD Malaysia Client Organisation: McDonald’s Malaysia – Gerbang Alaf Restaurants Campaign: Best Customer Acquisition – MyTukar |
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SKALE, GGTV Client Organisation: Fonterra Brands Malaysia Brand: Anchor Food Professionals Campaign: Anchor Legendairy Spread Joy, Spread Love |
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Zen Communications Client Organisation: Alliance Bank Malaysia Campaign: Alliance Digital SME – Bringing the Bank to You, Because We Are All About Solutions |
26. Most Effective Use – Digital
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Ampersand Advisory, Fishermen Client Organisation: Nando’s Campaign: Nando’s Feeds Your Fire To Drive Preference! |
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BRANDTHINK Malaysia Client Organisation: Beeworks Food Brand: Jollibee Campaign: Build The Hive |
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CONTEN.T Client Organisation: Ralph Lauren Campaign: PINK PONY |
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GO Communications Client Organisation: Coway Malaysia Campaign: Sales King Battle |
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GO Communications Client Organisation: Ministry XR Brand: Xanadu Campaign: Merdekaverse – ‘Tech to the Future’ |
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Kingdom Digital Client Organisation: Mead Johnson Nutrition Brand: PROVITAL Immuna Plus Campaign: Start Your Morning Right with PROVITAL |
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M&C Saatchi Malaysia Client Organisation: IHH Healthcare Malaysia Brand: Pantai Hospitals Campaign: Listen To Your Heart |
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M&C Saatchi Performance Client Organisation: Grab Campaign: 90 minutes that count: Leveraging the massive engagement of the World Cup to drive transactions for Grab |
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Maxis eCommerce and Retail Client Organisation: XIXILI Intima Brand: XIXILI Campaign: Redefining the Perfect Fit with the Power of Digital Innovation |
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OMD Malaysia Client Organisation: McDonald’s Malaysia – Gerbang Alaf Restaurants Campaign: Most Effective Use of Digital – FIFA Campaign |
27. Most Effective Use – esports Marketing
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4 Thirteen Group, ADA, Truth Communications Client Organisation: Yoodo Campaign: Yoodo Alliance – Forging a Dominant Esports Force |
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Aiken Digital Client Organisation: SEM9 Campaign: Launching The First-ever Esports Hotel in Southeast Asia |
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DreamsKingdoms Client Organisation: Hong Leong Bank Campaign: HLB Ole Ole Bola |
28. Most Effective Use – Events (Physical / Virtual)
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Ampersand Advisory Client Organisation: Etika Brand: Goodday Milk Malaysia Campaign: Malaysia’s Biggest Kidpreneur Programme Champions Financial Responsibility for Kids and Creates a Record |
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Ampersand Advisory, Grey, Go Comm Client Organisation: Coway Malaysia Campaign: Coway Redefines Running with Art, NFTs and More to Create a Unique Experience that Drives Business |
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Astro Radio Client Organisation: Etika Brand: WONDA Extra Presso Campaign: Aaah! WONDA Stays Strong and Uses First Ever Horror Film Marathon to Drive Thrilling Sales and Brand Uplift |
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GO Communications Client Organisation: Sim Leisure Group (SLG) Brand: Escape Campaign: Escape with ‘Smiles Per Hour’ |
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Mechanikos Client Organisation: Ministry of Health Malaysia Campaign: Bulan Malaysia Sihat Sejahtera: Fusing Wholesome Health-tastic Digital & Physical Experiences! |
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One Two Jus, Troopers, JTV, Power Tank Client Organisation: Maybank Campaign: Maybank Sama-Sama Lokal – Bank On Us For Delivery |
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The Black Sheep, IPG Mediabrands Client Organisation: Allianz General Insurance Company (Malaysia) Campaign: Allianz Motorcycle Sweep |
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The Brains and Team Client Organisation: AEON Retail Malaysia Campaign: AEON Festive Go Live 2022 |
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Thirty Three Point Three Client Organisation: AUDITOIRE International Brand: Cartier Malaysia Campaign: “Into The Wild” Campaign Activation |
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Vox Eureka Client Organisation: Heineken Malaysia Brand: Heineken Campaign: Heineken “Take the First Sip” |
29. Most Effective Use – Experiential
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Ampersand Advisory Client Organisation: Coway Malaysia Campaign: How do you get consumers to experience a mattress without a retail showroom? Coway Mattress shows the way! |
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Astro Radio Client Organisation: Etika Brand: WONDA Extra Presso Campaign: Aaah! WONDA Stays Strong and Uses First Ever Horror Film Marathon to Drive Thrilling Sales and Brand Uplift |
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Expert Media Global Client Organisation: Hypergear Malaysia Brand: Hypergear Campaign: #GoHyper Splash Dash |
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GO Communications Client Organisation: Ministry XR Brand: Xanadu Campaign: Merdekaverse – ‘Tech to the Future’ |
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GO Communications Client Organisation: Moet Hennessy Campaign: Moet Hennessy x NBA – ‘Spirit of the Game’ |
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M&C Saatchi Malaysia Client Organisation: Celcom Mobile Brand: Celcom Campaign: Gila Gila Bola – A Game-Winning World Cup Campaign by Celcom |
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M&C Saatchi Malaysia Client Organisation: IHH Healthcare Malaysia Brand: Pantai Hospitals Campaign: Listen To Your Heart |
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Pico Malaysia Client Organisation: William Grant & Sons Brand: Hendrick’s Gin Campaign: Hendrick’s Festive Wonderland |
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Thirty Three Point Three Client Organisation: AUDITOIRE International Brand: Cartier Malaysia Campaign: “Into The Wild” Campaign Activation |
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Unicom Marketing Client Organisation: AmGeneral Brand: Kurnia Campaign: To The MAX, Get MAXed |
30. Most Effective Use – Government Sector / Non-Profit Marketing
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3thirds Inc Client Organisation: Kementerian Perdagangan Dalam Negeri dan Hal Ehwal Pengguna Campaign: Kempen Beli Barangan Malaysia & Jualan Malaysia |
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Astro Malaysia Holdings Client Organisation: Perbadanan Tabung Pendidikan Tinggi Nasional Brand: PTPTN Campaign: PTPTN Evolution: From Loan Provider to Edu-Solution Expert with ‘Kak Ngah Patin’ |
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Initiative Malaysia Client Organisation: Petron Malaysia Campagin: Petron Collaborates with PDRM & Local Artists for Wall Murals to Raise Awareness of GTSP |
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Mechanikos Client Organisation: Ministry of Health Malaysia Campaign: Bulan Malaysia Sihat Sejahtera: Malaysia’s Next-Level Wellness Campaign that Redefined Fun Healthy Living |
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Rantau Golin Client Organisation: Landasan Lumayan Brand: Selangor Maritime Gateway Campaign: A Purpose-Led Campaign to Raise the Value of Klang River as a Future Ready Economy |
31. Most Effective Use – Influencers / KOLs
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Ampersand Advisory Client Organisation: Samsonite Campaign: Samsonsite Luggage Trade in |
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Audience2Media Client Organisation: Nestlé Malaysia Campaign: Nestle Super Brand Day 2022 |
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FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: People, Purpose & Progress |
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GO Communications Client Organisation: New Balance Campaign: Grey Day |
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GO Communications Client Organisation: Genting SkyWorlds Campaign: A World of our Own |
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GrowthOps Asia Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: The Deepavali Campaign that Went the Extra Mile |
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Kingdom Digital Client Organisation: Mead Johnson Nutrition Brand: PROVITAL Immuna Plus Campaign: World Immunity Month – Activate Your Immunity & Stay Protected |
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Mad Hat Asia Client Organisation: LEVI’S® Campaign: Levi’s 501® Day |
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Tinker Society Client Organisation: Taokaenoi Food & Marketing Brand: Tao Kae Noi Campaign: Tao Kae Noi CNY Lucky Reunion 2022 |
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Truth Communications Client Organisation: Mission Foods Malaysia Campaign: #AroundTheWorldIn30Bites |
32. Most Effective Use – Integrated Media
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Ampersand Advisory, Grey Client Organisation: Coway Malaysia Campaign: Coway Mattress – How we won Market Share without any Retail Outlet or Showroom |
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FCB SHOUT Client Organisation: Domino’s Malaysia Brand: Domino’s Campaign: It Doesn’t Get Cheesier Than Mega Cheese |
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FCB SHOUT Client Organisation: Spritzer Campaign: New Look. New Purpose. |
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GO Communications Client Organisation: New Balance Campaign: Grey Day |
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Initiative Malaysia Client Organisation: Petron Malaysia Campaign: TENtu Happy Truck: Spreading Happiness and Building Brands Loyalty |
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Kingdom Digital Client Organisation: Mead Johnson Nutrition Brand: PROVITAL Immuna Plus Campaign: World Immunity Month – Activate Your Immunity & Stay Protected |
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M&C Saatchi Malaysia Client Organisation: IHH Healthcare Malaysia Brand: Pantai Hospitals Campaign: Listen To Your Heart |
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Maxis eCommerce and Retail Client Organisation: Bata Campaign: A Stylish Start – Raya with Bata |
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Rantau Golin Client Organisation: MEASAT Campaign: Launch of MEASAT-3d |
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Verso & Recto Brand Consultancy Client Organisation: Rentas Health Brand: Callie Campaign: Serasi Bersama Callie |
33. Most Effective Use – Launch / Re-Launch
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Aiken Digital Client Organisation: SEM9 Campaign: Launching The First-ever Esports Hotel in Southeast Asia |
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Ampersand Advisory Client Organisation: Combiphar Brand: Eye Mo Campaign: Eye Mo: The Real Thing Reclaims its Rightful Place, Relaunching the beloved brand with an influencer and 10 million views |
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Ampersand Advisory, Fishermen Client Organisation: Nando’s Campaign: Nando’s Feeds Your Fire To Drive Preference! |
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FCB SHOUT Client Organisation: Domino’s Malaysia Brand: Domino’s Campaign: It Doesn’t Get Cheesier Than Mega Cheese |
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FCB SHOUT Client Organisation: Resorts World Genting Campaign: Welcome To My World |
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FCB SHOUT Client Organisation: Spritzer Campaign: New Look. New Purpose. |
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GO Communications Client Organisation: Sony Interactive Entertainment Brand: Sony PlayStation Campaign: God of War Ragnarok |
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Kingdom Digital Client Organisation: Kärcher Malaysia Campaign: Just PUZZI® Lah |
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ROOTS Asia Pacific Client Organisation: Michelin Guide Campaign: Launch of Michelin Guide |
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Yellow Paper Plane Client Organisation: Kopi Kenangan Campaign: Unleashing the Digital Coffee Revolution: Kenangan Coffee’s Journey to Malaysian Hearts |
34. Most Effective Use – Loyalty & CRM
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Dreamteam by Dreamskingdoms Client Organisation: Maybank Campaign: Maybank Welcomes Apple Pay to Malaysia. Selamat Datang! |
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Hello Monday Client Organisation: Maybank Campaign: Tap, Track, Win |
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Initiative Malaysia Client Organisation: Petron Malaysia Campaign: Unfolding Success For Samsung Galaxy Fold3 & Flip3 With CRM |
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SKALE, GGTV Client Organisation: Fonterra Brands Malaysia Brand: Anchor Food Professionals Campaign: Anchor Legendairy Spread Joy, Spread Love |
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TDG – The D Group Client Organisation: Vinda Malaysia Brand: Drypers Campaign: Drypers Baby Club |
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TDG – The D Group Client Organisation: Haleon Campaign: Haleon CRM |
35. Most Effective Use - Mobile
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Alexandre Bernard Advertising Client Organisation: Sharp Malaysia Brand: Sharp Campaign: 4-in-1ove everyday with Sharp Pro-Flex Washing Machine |
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Ampersand Advisory Client Organisation: Vinda Malaysia Brand: Drypers Campaign: Giving Away 1 Million Diapers for Parents Day |
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Ampersand Advisory Client Organisation: Vinda Malaysia Brand: Drypers Campaign: The “Drypers x Cocomelon” Fit-A-Thon Campaign: A Landmark Collaboration That Sets a New Standard for Diaper Marketing |
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Edelman Malaysia Client Organisation: Sime Darby Oils Campaign: #GetMovingChallenge 2.0 |
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Fishermen Integrated Client Organisation: Bayer Co. (Malaysia) Brand: Berocca Campaign: Lengkapkan Sahur, Semangatkan Ramadan (UBX) |
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Hello Monday Client Organisation: Maybank Campaign: Tap, Track, Win |
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Imagic Esolutions Client Organisation: Nestlé Nutrition & Wyeth Nutrition Campaign: My Mom, My Superhero |
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M&C Saatchi Performance Client Organisation: Grab Campaign: 90 minutes that count: Leveraging the massive engagement of the World Cup to drive transactions for Grab |
36. Most Effective Use - Multicultural Marketing
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ADA Asia Client Organisation: Axiata Group Campaign: The Turning Point: Axiata for Malaysia’s 65th Independence Day |
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FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: People, Purpose & Progress |
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FCB SHOUT, Ampersand Advisory, SLPR Worldwide, Laugh Advertising Client Organisation: Etika Brand: Pepsi Campaign: Save The Drama With Pepsi |
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GO Communications Client Organisation: Sony Interactive Entertainment Brand: Sony PlayStation Campaign: God of War Ragnarok |
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GO Communications Client Organisation: Ministry XR Brand: Xanadu Campaign: Merdekaverse – ‘Tech to the Future’ |
37. Most Effective Use - Omnichannel
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Ampersand Advisory Client Organisation: Samsonite Campaign: Samsonsite Luggage Trade in |
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FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: Bank Your Way. Ride Your Style. |
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GO Communications Client Organisation: New Balance Campaign: Grey Day |
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GO Communications Client Organisation: Moet Hennessy Campaign: Moet Hennessy x NBA – ‘Spirit of the Game’ |
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One Two Jus, Troopers, JTV, Power Tank Client Organisation: Maybank Campaign: Maybank Sama-Sama Lokal – Bank On Us For Delivery |
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SKALE, GGTV Client Organisation: Fonterra Brands Malaysia Brand: Anchor Food Professionals Campaign: Anchor Legendairy Spread Joy, Spread Love |
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Talon Creative Client Organisation: Astro Malaysia Holdings Campaign: Projek: High Council |
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TDG – The D Group Client Organisation: Abbott Laboratories Brand: Abbott Campaign: Abbott Pharmacy Club |
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Verso & Recto Brand Consultancy Client Organisation: Rentas Health Brand: Callie Campaign: Serasi Bersama Callie |
38. Most Effective Use – Social Media
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Aforemention by FOREFRONT Client Organisation: Double A Malaysia Campaign: Double A’s Work Smart Play Hard |
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Ampersand Advisory Client Organisation: Vinda Malaysia Brand: Drypers Campaign: Giving Away 1 Million Diapers for Parents Day |
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Ampersand Advisory Client Organisation: Vinda Malaysia Brand: Drypers Campaign: The “Drypers x Cocomelon” Fit-A-Thon Campaign: A Landmark Collaboration That Sets a New Standard for Diaper Marketing |
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Digital Symphony Client Organisation: Takaful Ikhlas Campaign: Takaful Ikhlas’s “Driven by Resilience” – Thriving in the Post-Pandemic Landscape |
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FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: Bank Your Way. Ride Your Style. |
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GO Communications Client Organisation: Coway Malaysia Campaign: Sales King Battle |
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M&C Saatchi Malaysia Client Organisation: IHH Healthcare Malaysia Brand: Pantai Hospitals Campaign: Listen To Your Heart |
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M&C Saatchi Malaysia Client Organisation: Kenanga Investment Bank Campaign: #KenTok: Finance But Make It Gen-Z |
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The Brains and Team Client Organisation: AEON Mall Campaign: #KenTok: AEON Mall Festive Social Media Campaign |
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Visionary Seed Client Organisation: Pantai Hospital Kuala Lumpur Campaign: Screen To Be Sure |
39. Most Effective Use – Specific Audience
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Aiken Digital Client Organisation: SEM9 Campaign: Launching The First-ever Esports Hotel in Southeast Asia |
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Ampersand Advisory Client Organisation: Etika Brand: Goodday Milk Malaysia Campaign: Malaysia’s Biggest Kidpreneur Programme Champions Financial Responsibility for Kids and Creates a Record |
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Ampersand Advisory, Grey, Go Comm Client Organisation: Coway Malaysia Campaign: Coway Redefines Running with Art, NFTs and More to Create a Unique Experience that Drives Business |
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FCB SHOUT Client Organisation: Resorts World Genting Campaign: Welcome To My World |
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FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: Bank Your Way. Ride Your Style. |
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GO Communications Client Organisation: Sony Interactive Entertainment Brand: Sony PlayStation Campaign: God of War Ragnarok |
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Initiative Malaysia Client Organisation: Petron Malaysia Brand: Petron Gasul Campaign: Celebrating Malaysia’s Heritage Cuisine through Online to Offline Cooking Competition |
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M&C Saatchi Malaysia Client Organisation: Kenanga Investment Bank Campaign: #KenTok: Finance But Make It Gen-Z |
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Maxis eCommerce and Retail Client Organisation: XIXILI Intima Brand: XIXILI Campaign: Redefining the Perfect Fit with the Power of Digital Innovation |
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Zeno Group Client Organisation: Mars Food Malaysia Brand: Snicker Malaysia Campaign: Snickers Malaysia x BTS Campaign |
40. Most Effective Use – Video
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Alexandre Bernard Advertising Client Organisation: Sharp Malaysia Brand: Sharp Campaign: 4-in-1ove everyday with Sharp Pro-Flex Washing Machine |
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Ampersand Advisory Client Organisation: Vinda Malaysia Brand: TENA Campaign: TENA HEROES: Market leader becomes thought leader by telling stories championing active ageing! |
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FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: People, Purpose & Progress |
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Kingdom Digital Client Organisation: Kärcher Malaysia Campaign: Just PUZZI® Lah |
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M&C Saatchi Malaysia Client Organisation: Celcom Mobile Brand: Celcom Xpax Campaign: Turn on the powaaah with Celcom Xpax |
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M&C Saatchi Malaysia Client Organisation: Celcom Mobile Brand: Celcom Campaign: Bahagia Kita: A Campaign That Pulsated with Happiness |
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M&C Saatchi Malaysia Client Organisation: Celcom Mobile Brand: Celcom Campaign: Igniting Hope and Prosperity: A Heartwarming campaign for Malaysia’s SMEs during CNY |
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M&C Saatchi Malaysia Client Organisation: IHH Healthcare Malaysia Brand: Pantai Hospitals Campaign: Listen To Your Heart |
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Team Moxim Client Organisation: Isuzu Malaysia Campaign: The Isuzu Xtreme Borneo Challenge |
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The Black Sheep, IPG Mediabrands Client Organisation: Allianz Malaysia Campaign: #RingRingJustCallAllianz |
41. Best Account Manager
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Digital Symphony Individual: Ahdesya Harindran |
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Hakuhodo Malaysia Individual: Rose Nelli Rusli |
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Media Funnel Individual: Nicola Ng |
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TDG – The D Group Individual: Ru Yng Thien |
42. Best Art Director/Designer
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Digital Symphony Individual: Nadia Kamaruddin |
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FCB SHOUT Individual: Boon Chuan Suah |
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The Sudden Impact! Entertainment Company Individual: Lynton V Harris |
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Zeno Group Individual: Lydia Tan |
43. Best Strategist
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Digital Symphony Individual: Sehran Nagarajan |
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Media Funnel Individual: Alexander Ang |
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Personedge Individual: Lim Shan Yen |
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TDG – The D Group Individual: Hun Jie Ng |
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The Sudden Impact! Entertainment Company Individual: Lynton V Harris |
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