Submitting your entries for the MARKies Awards is simple and completely online. The entry submission deadline is Friday, 15 March 2024 at 23:59hrs

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

• Firstly, download and read the relevant Entry Guidelines and follow the instructions and specific category requirements to ensure your entries are submitted successfully.
• Please download and use the appropriate Core Submission Template provided (MARKies: Creative Ideas OR Media Usage) to prepare your Core Submission Document.
• We encourage you to read the Top 10 Tips for entering to help you craft a successful submission.
• All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link [work in progress] at the bottom of this page.
• Entrants are strongly encouraged to gather all entry materials like photos, videos and charts before starting the entry process.
• Please ensure that all details you enter into the Entry Details are CONSISTENT with the details on the Core Submission Document you upload.
• Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and cannot be changed and / or transferred to another party.
• Please include a campaign photo that represents your entry in your submission that can be used on all marketing material, on the screen on the night winners announcement, and in the magazine etc.

Friday, 15 March 2024, 23:59hrs

Creative Ideas

Idea [Max 500 Words] (45%) 
Illustrate the thought process and inspiration behind the idea, and how the idea formed the centre piece of your marketing or advertising campaign / initiative / programme. Elaborate on any creative challenges you were faced with, the target audience and key competitors you were up against that made your idea stand out.

Recommended information:

• Start date
• End date
• Key objectives
• Target audience
• Key competitors
• Budget provided
• Creative idea

Strategy [Max 500 Words](30%)
Outline the strategic approach undertaken to bring your idea to life. Demonstrate the imaginative, resourceful, and creative formula you had planned to use to execute the creative idea and campaign.

Recommended information:

• Core strategic thought
• Creative expression
• Creative rationale
• Intended media channel(s)

Execution [Max 500 Words] (20%)
Describe how your creative idea was implemented, the mediums used, and the roles of the different tactics employed. If applicable, illustrate how you managed to combine various elements of your campaign to achieve a bigger marketing goal or add to a broader campaign timeline.

Recommended information:

• Executive plan
• Execution strategy
• Execution timeline

Results [Max 500 Words] (5%)
Elaborate on the outcome of the campaign and bottom-line impact. Demonstrate clear evidence / metrics that made your idea stand out and delivered your challenge.

Media Usage

Idea [Max 500 Words](10%)
Describe the media challenge, context, and thought process behind the idea of your marketing or advertising media campaign. Elaborate on any creative challenges you were faced with, the target audience and key competitors you were up against that eventually helped to form your idea.

Recommended information:

• Start date
• End date
• Key objectives
• Target audience
• Key competitors
• Budget provided
• Creative idea

Strategy [Max 500 Words] (20%)
Outline the strategic approach undertaken to choose specific media that would bring your idea to life effectively. Demonstrate the formula and understanding of marketing mediums you used to execute the creative idea and campaign across your intended media channel(s).

Recommended information:

• Core strategic though
• Creative expression
• Creative rationale
• Intended media channel(s)

Execution [Max 500 Words] (30%)

Describe how your use of media was executed and how you carried out the execution across your selected media channel(s). If applicable, illustrate how you managed to combine various elements of your campaign to achieve a bigger marketing goal or add to a broader campaign timeline.

Recommended information:

• Executive plan
• Execution strategy
• Execution timeline
• Channels used

Results [Max 500 Words] (40%)
Elaborate on the outcome of the campaign and bottom-line impact. Demonstrate clear evidence / metrics that made your idea stand out and delivered your challenge. Show proof of how you worked with your initial budget to deliver a return on investment that delivered the results you had sought to accumulate.

Talent Categories (For categories 43 – 45)

Please write a maximum 2,000 words (total) including evidence to support and address each of the specific category criteria bullet points outlined in the category’s description. Please ensure all areas mentioned are covered within your submission as the jury will be looking for these details. Each bullet point will hold a maximum potential value of 10 points.

• The eligibility period of work submitted is from 1 January 2023 to 31 December 2023.
• Categories are open to all agencies based in Malaysia.
• Entries are open to any active, completed, launched or updated marketing initiatives, campaigns or projects that are conducted within the eligibility period. Work which was entered in the previous MARKies Awards is not eligible unless the campaign has been adapted or is ongoing from the previous eligibility period.
• Work must have been conceptualised, created and delivered from Malaysia for the Malaysia market.
• Entrants may submit the same campaign across multiple categories and may also enter multiple campaigns in to the same category. In both instances, these will be classed as individual entries. Each individual entry will be charged as a single entry at USD 180. One campaign cannot be entered into more than 8 categories, but agencies may submit multiple campaigns.
• Entrants must tailor their individual submissions accordingly and outline how they suit the specific category at hand.
• Submissions are open to all media, marketing and advertising agencies. Entries carried out in partnership between organisations are welcomed too. However, the entrant must designate a leading agency for each of the join campaigns as only ONE agency will be recognised in each winning campaign.
• Agencies should seek the permission of the client before entering.

Entry fee: USD 180 per entry

Payment methods:
Credit card (Visa, MasterCard, AMEX). All entries are non-refundable.

• Entry fees are non-refundable.
• The judges’ decisions are final.
• Without prior notice, the MARKies Awards team reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category / categories will not be refunded.
• Should your entry be shortlisted, your entry details found on the online registration site will be reflected on the awards website, the screen on the night of the awards, trophy (presented on the awards night, should you win) and any other awards-related materials. The reflected text will be in Title Case unless brand guidelines specify otherwise.
• Please note that after the submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and cannot be changed and / or transferred to another party. Any changes made after submission will be charged 10% of the entry fee per change.
• Finalists need to be present, or appoint a representative to be present, at the awards gala dinner in order to receive their trophy(ies) in case they win.
• Lighthouse Independent Media Pte Ltd reserves the right, without prejudice, to remove entries from being judged, should the company submitting their entries have a history of non-payment and payment arrears.
• Please refer to the full terms & conditions in the Entry Guidelines.

• The entrant agrees that advertising + marketing magazine or Lighthouse Independent Media Pte Ltd will not accept responsibility for errors or omissions reproduced in the presentation of the MARKies Awards, in advertising + marketing magazine, or for work lost or corrupted under any circumstances.
• Any confidential information should be written in red font or highlighted in red. Any text in red font or highlighted in red will not be disseminated beyond the judging panel in any way.
• The entrant otherwise grants advertising + marketing magazine permission to show material from the entries at the awards presentation, in the magazine and at such times as deemed appropriate.
• Entries done in any other format may not be accepted.
• Any invalid or incomplete submissions will be subject to a penalty deduction of your total score.
• All judges are bound by a non-disclosure agreement covering confidentiality, conflicts of interest, and contact with entrants. To ensure a fair result, judges will not have access to entries submitted by their own organisation or that of their competitors.