#LoyaltyEngagementAwards

THE Loyalty & Engagement Awards Key Dates

RECOGNISING WORLD-CLASS CUSTOMER-CENTRIC PRACTICES

SHOW US HOW YOU WON HEARTS AND MINDS!

The Loyalty & Engagement Awards is the perfect platform for leading brands to showcase their winning Loyalty marketing, Engagement marketing and Relationship marketing strategies and executions.

Now in its 11th year, the Loyalty & Engagement Awards emerged from the need for a platform to recognise excellence in consumer-centric marketing activities that have helped to grow and retain your biggest advocates – your customers.

Judged by an independent panel comprised of senior, client-side marketers and loyalty experts who have vast experience in the art of engagement, the Loyalty & Engagement Awards is open to entrants from across the South Asia, Southeast Asia and Oceania regions.

42

This year, 42 categories are open for entry covering a diverse scope of vertical engagement and loyalty programmes. To reflect the major shift that has been taking place in the loyalty space over recent years, many of our categories have been refreshed from “Loyalty Programme” to “Loyalty Strategy” in order to give more freedom to entrants.
Check out the details of the categories and make a list of the ones that are suitable to your campaigns today!

What’s new in 2023?

Best Loyalty Strategy
Automotive
Best Loyalty Strategy
Consumer

We wish all entrants the very best of luck with their submissions!

Why Enter?

MARKETING-INTERACTIVE prides itself on developing its events to deliver the best possible opportunities to those who take part.

By entering The Loyalty & Engagement Awards, you have the chance to:

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Showcase your best work to our independent, expert, brand-side judges (and potential future clients and partners)

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Gain industry-wide recognition for your best practices in loyalty, engagement and relationship marketing

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Enjoy coverage across MARKETING-INTERACTIVE's media platforms

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Raise your profile to help attract new business

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Remind the industry that you’re still the best!

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Celebrate your success across your company and project teams

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Boost team morale and reward outstanding work

Make sure you are part of the 2023 edition by entering today and ensuring you have a chance to be recognised as one of the best in the industry.

Entries will close on Wednesday 19 April 2023 so get started today!

Platinum Sponsor

PRM Marketing Services (PRMMS)

PRM Marketing Services (PRMMS) brings 20 years of industry experience to design, deploy and manage PRM/CRM programs in Asia Pacific and Globally. We have been providing B2B, B2C Incentives and Rewards solutions to Fortune 1000 companies and various other enterprises across a diverse portfolio which includes Automotive, Agriculture, FMCG, Manufacturing, Oil & Lubricants, Retail and Technology sectors.

With a complete suite of B2B2C Loyalty, Incentives and Rewards management services across APAC, we combine the best in ideas, engagement strategies, and value propositions to build long-term and sustainable relationships for your B2B and B2C customers. Through a wide range of PRM and CRM solutions and technologies, we help brands build strong channel partners and customer relationships.

Winner of “Relationship Marketing Agency of the Year” at the 2020 and 2021 Loyalty & Engagement Awards, we are committed to innovate loyalty relationship marketing and bring value to your business. Connect with us on www.prmms.com to find out more.

Sponsors & Partners

For sponsorship opportunities, please email us: partnerships@marketing-interactive.com

Judging Criteria

Your entry will be evaluated on the following four key areas

(please read the Entry Guidelines for full descriptions):

Context

%

Describe the problem or challenge the brand faced, competitor landscape, goals, target audience, and context of the challenge. Elaborate on the strategy you were using before and what drove you to do things differently.

Strategy

%

Detail the plan devised to address your challenge, elaborate on the key considerations for choosing this over other platforms – timeline, budget, creative and media considerations etc.

Activity

%

Describe how the strategy was executed and communicated to its audience and the rationale behind the chosen dissemination platforms.

Response

%

Provide measurable metrics on the success of your programme in relation to the goals you wanted to achieve – for example: financial improvements, customer satisfaction improvements, engagement levels, membership levels, and interaction and response levels.

PANEL OF JUDGES

Our expert judging panel will be announced soon. Please check back for regular updates!

If you’re interested in joining the judging panel of industry experts and senior marketers, please contact Shan Ee
Regional Event Producer
Tel: +65 6423 0329
Email: shanee@marketing-interactive.com

Amiroel	Shazrie Yussof

Amiroel Shazrie Yussof

Head of Loyalty

Malaysia Aviation Group
Biswajit	Dutta

Biswajit Dutta

Head: CRM & Loyalty

Metro Brands, India
Carolin Chan

Carolin Chan

Director of Marketing, SEA

PRM Marketing Services (PRMMS)

Dr. Natawat Saigosoom, PMP

Dr. Natawat Saigosoom, PMP

EVP, Customer Experience Function

Siam Commercial Bank (SCB)
James Riley

James Riley

Vice President, Customer Lifecycle Management

StarHub

VIDEO HIGHLIGHTS

BRAND HIGHLIGHTS FROM 2022 LOYALTY & ENGAGEMENT AWARDS

Stay ahead of news and insights on the movers and shakers in Asia’s marketing industry.