MARKETING magazine presents

The Loyalty & Engagement Awards 2020


Recognising the region’s best loyalty & engagement marketers

On 10 July 2020, Mandarin Orchard, Singapore

Days Left For Entry Submission Deadline








Event Details

Date: 10 July 2020
Venue: Mandarin Orchard
(venue map)

Dress code: Purple passion
Networking drinks reception starts from 6:30pm


How Have You Engaged With Your Consumers?

Back for an eighth year, The Loyalty & Engagement Awards will reward excellence in consumer-centric marketing activities that have helped to grow and retain your biggest advocates – your customers.

The only awards in the Asia Pacific region to focus completely on customer loyalty and engagement, entries are sought from across South Asia, Southeast Asia and ANZ regions.

The awards will once again be judged by an independent panel comprised of senior, client-side marketers and loyalty experts who have vast experience in the art of engagement. Don’t miss your chance to set the benchmark for outstanding merit in building lasting relationships.

38 categories are open for entry with new categories available to cover a more diverse scope of vertical engagement and loyalty programmes.

You have until Friday 24 April 2020 to complete and submit your entries.

We wish all entrants the very best of luck with their submissions!

Key Dates

Entry Submission Deadline:
24 April 2020

Finalists Announced:
June 2020

Gala Dinner & Awards Ceremony:
10 July 2020

Why enter?

MARKETING prides itself on developing its events to deliver the best possible opportunities to those who take part.

By entering The Loyalty & Engagement Awards, you have the chance to:

  • Showcase your best work to our independent, expert, brand-side judges (and potential future clients and partners)
  • Gain industry-wide recognition as a loyalty expert
  • Receive extensive coverage across MARKETING magazine and social media
  • Raise your profile to help attract new business and new talent
  • Remind the industry that you’re still the best!
  • Celebrate your successes across your company and project teams
  • Boost team morale and reward outstanding work

Make sure you are part of the 2019 event by entering today and ensuring you have a chance to be recognised as the best in the industry.

Entries will close on Friday 24 April 2020 so make a start today!

Panel of Judges

We’re delighted to introduce our independent, client-side jury.
More expert judges will be announced soon – please revisit this page for regular updates.

If you’re interested in joining the judging panel of industry experts and senior marketers, please contact Shan Ee on

Glenn Richmond Ong

Glenn Richmond Ong

Director, Customer Experience

Cebu Air

Angeline Sarah Ng

Angeline Sarah Ng

VP, DBS Payments & Platform – Head of Usage and Partnerships

DBS Bank

Carolin Chan

Carolin Chan

Director of Marketing, SEA


 Abhimanyu Shekhawat

Abhimanyu Shekhawat

Director of Marketing, Loyalty & Partnerships


Dimitri Andreatidis

Dimitri Andreatidis

Head of Brand and CX

Hino Motor Sales Australia

Steven Angkasaputera

Steven Angkasaputera

Head of CRM Loyalty Marketing

Wei Seong Teh

Wei Seong Teh

Director, Analytics and Customer Experience

Prudential Assurance Malaysia

Indra Abdurahman

Indra Abdurahman

Head of Customer Marketing


Anggun Himawan

Anggun Himawan

Head of Prepaid Customer Journey and Touchpoint

XL Axiata

Sponsors & Partners

Gold Sponsor


For sponsorship opportunities please contact:
Chua Soon Tzer
Regional Commercial Director, SEA
Tel: +65 6423 0329
Mobile: +65 9066 0353

Highlights from 2019

Photos from 2019

Photos from 2019

The Loyalty & Engagement Awards 2019: Articles from MARKETING

Stay ahead of news and insights on the movers and shakers in Asia’s marketing industry.

Click on the links below to read the articles.

Loyalty & Engagement Awards 2019 shortlist announced

DBS Bank takes home the crown at Loyalty & Engagement Awards 2019

COMARCH joins The Loyalty & Engagement Awards 2019 as gold sponsor

Health Advisory


Let us work together to minimise the spread of the coronavirus (COVID-19) by practicing responsible behaviours.


For your own health and safety, we advise you to wear your own mask during the event if you are feeling less than your usual self, have a low immunity or are pregnant.


If you are feeling on top of the world and would still like to wear a mask as a precautionary measure – please do!


Do avoid shaking hands and making physical contact. Remember to wash/sanitise your hands regularly.


Most importantly, let us not live in fear and panic. Instead, as a community of marketers, let us keep our businesses moving forward, for the benefit of clients, company and self. Stay resilient.

Our Care For You

For the purpose of contact tracing (if the need arises), you are required to produce your name card for us to register your attendance.


All event attendees will go through a temperature screening. Anyone with a temperature of more than 37.5 degrees Celsius will not be allowed to participate in the event.

Hand sanitisers will be provided by the hotel venue (when available).

Let’s Get It Started

Ready to be recognised as the best in the industry?