#LoyaltyEngagementAwards

Date: 12 August 2022

Gala Dinner: Shangri-La Singapore (22 Orange Grove Rd, Singapore 258350)

Dress Code: eLEAgant (semi-formal/classy)

THE Loyalty Engagement Awards Key Dates

RECOGNISING WORLD-CLASS CUSTOMER-CENTRIC PRACTICES

SHOW US YOUR CUSTOMER WINNING STRATEGIES!

To succeed in today’s marketplace, brands must be able to excel at the 3 pillars of customer-centric marketing: Loyalty marketing, Engagement marketing and Relationship marketing.

The Loyalty & Engagement Awards emerged from the need for a platform to recognise excellence in consumer-centric marketing activities that have helped to grow and retain your biggest advocates – your customers. Now in its ninth year, and on the back of one of the worst pandemics in human history, the Loyalty & Engagement Awards is more relevant than ever.
Judged by an independent panel comprised of senior, client-side marketers and loyalty experts who have vast experience in the art of engagement, the Loyalty & Engagement Awards is open to entrants from across the South Asia, Southeast Asia and ANZ regions.

43

This year, 43 categories are open for entry covering a diverse scope of vertical engagement and loyalty programmes. Check out the details of the categories and make list of the ones that are suitable to your campaigns today!

What’s new in 2022?

Best Loyalty ProgrammeeCommerce
Best Omni-Channel
Strategy

We wish all entrants the very best of luck with their submissions!

Why Enter?

MARKETING-INTERACTIVE prides itself on developing its events to deliver the best possible opportunities to those who take part.

By entering The Loyalty & Engagement Awards, you have the chance to:

Sponsorship icon

Showcase your best work to our independent, expert, brand-side judges (and potential future clients and partners)

Sponsorship icon

Gain industry-wide recognition as a loyalty expert

Sponsorship icon

Receive extensive coverage across MARKETING-INTERACTIVE's media platforms

Sponsorship icon

Raise your profile to help attract new business and new talent

Sponsorship icon

Remind the industry that you are still the best

Sponsorship icon

Celebrate your successes across your company and project teams

Sponsorship icon

Boost team morale and reward outstanding work

Make sure you are part of the 2022 game and ensure you have a chance to be recognised as the best in the industry.

Entries will close on Friday 13 May 2022 so make a start today!

Context

%

Describe the problem or challenge the brand faced, competitor landscape, goals, target audience, and context of the challenge. Elaborate on the strategy you were using before and what drove you to do things differently.

Strategy

%

Detail the plan devised to address your challenge, elaborate on the key considerations for choosing this over other platforms – timeline, budget, creative and media considerations etc.

Activity

%

Describe how the strategy was executed and communicated to its audience and the rationale behind the chosen dissemination platforms.

Response

%

Provide measurable metrics on the success of your programme in relation to the goals you wanted to achieve – for example: financial improvements, customer satisfaction improvements, engagement levels, membership levels, and interaction and response levels.

PANEL OF JUDGES

Our expert judging panel will be announced soon. Please check back for regular updates!

If you’re interested in joining the judging panel of industry experts and senior marketers, please contact Shan Ee
Regional Event Producer
Tel: +65 6423 0329
Email: shanee@marketing-interactive.com

Nicholas Goh

Nicholas Goh

Head of Digital Marketing & CRM

Abbott Nutrition Malaysia

Darshana Shah

Darshana Shah

Executive Vice President- Marketing & Digital

Aditya Birla Health Insurance

Ee Lynn Tee

Ee Lynn Tee

Head of Customer Experience and Customer Relations Management

AEON

Cindy Lim

Cindy Lim

Head of Marketing

airasia rewards

Paundra Hanutama

Paundra Hanutama

Director of Marketing Communications

ASTON Priority Simatupang Hotel & Conference Center - Jakarta
Michelle Tucker

Michelle Tucker

Head of Digital and CRM ANZ

AstraZeneca

Evelyn Kipriotis

Evelyn Kipriotis

Loyalty & CX Consulting Director

CAMILLA Australia

Bartosz Demczuk

Bartosz Demczuk

Head of Global Consulting for CRM & Loyalty Solution

Comarch

Kien Nguyen Trung

Kien Nguyen Trung

Head of Customer Insight

CON CUNG CORPORATION

Brad Martin

Brad Martin

Head of Digital

Craveable Brands

Jason Ong

Jason Ong

Head of Customer Relations (CRM & Partnership)

Eu Yan Sang Singapore

Suzie Wing

Suzie Wing

Global Marketing Director

Frosty Boy Global

 Jane Power

Jane Power

Global Marketing and Digital Transformation Director

GenesisCare

Alan Tan

Alan Tan

Head of Digital

Gibraltar BSN

Mark Elkherbotly

Mark Elkherbotly

Head of Personalisation & Optimisation

GPC Asia Pacific
Alice Fok

Alice Fok

Head of Customer, International & Marketing

HSBC Bank (Singapore) 

Lucida Gloria Utamidewi

Lucida Gloria Utamidewi

VP, Head of Loyalty Management

Indosat Ooredoo Hutchison

Serene Lee

Serene Lee

Head, Customer Experience

JustCo

Venkatesh Kidambi

Venkatesh Kidambi

Global Head Digital Marketing Platform & CRM

Kimberly-Clark

Nissan Joseph

Nissan Joseph

Chief Executive Officer

Metro Brands

Travis Brown

Travis Brown

Head of Customer Experience

Officeworks

Sreeratha G

Sreeratha G

Head of Customer Care

Philip Morris Malaysia

Charles Brewer

Charles Brewer

Group Chief Executive Officer

Pos Malaysia

Sheznie Merican

Sheznie Merican

CMO

Positano Risto

Carolin Chan

Carolin Chan

Director of Marketing, SEA

PRM Marketing Services (PRMMS)

Vanessa Ligovich

Vanessa Ligovich

Chief Marketing Officer

Quintis Sandalwood

Grace Tang

Grace Tang

Vice President, Customer Advocacy

Razer

Leonardo Slatter

Leonardo Slatter

Head of CRM & Media Communications

Senayan City Mall, Jakarta- Indonesia

Cheryl Ko

Cheryl Ko

Associate Director, Channel Engagement

Singtel

Alyaa Ramlan

Alyaa Ramlan

Head, Social

Telekom Malaysia

PAST JUDGES

We would like to thank our past judges for their time and effort in 2021

Mohd Yusrie Yahana

Mohd Yusrie Yahana

Head of Marketing

Adabi Consumer Industries

Melita Teo

Melita Teo

Chief Customer and Digital Officer

AIA Singapore

Martin A. Jäger

Martin A. Jäger

Chief Executive Officer, Head of ASEAN

BSH Home Appliances

Carolin Chan

Carolin Chan

Director of Marketing, SEA

PRM Marketing Services (PRMMS), Edenred

VIDEO HIGHLIGHTS

BRAND HIGHLIGHTS FROM 2021 LOYALTY & ENGAGEMENT AWARDS

Stay ahead of news and insights on the movers and shakers in Asia’s marketing industry.