22 April • SEA, SA and ANZ
#PRAwards
PR Awards Key Dates
PRoudly oving‘s Value
2021 forced PR and comms professionals to step up like never before, and despite the myriad challenges brought forth by a global pandemic, we saw some of the industry’s best work on display at the PR Awards 2021.
This year, the stakes are even higher, and it’s time to see who will defend or claim some of the region’s most coveted titles at the 9th annual PR Awards 2022.
Designed to discover, recognise, and reward the very best in the PR and communications industry, entries are sought from across Southeast Asia, South Asia and ANZ regions.
Judged by an independent panel of senior client-side communications experts, the PR Awards continues to be the definitive awards programme for all PR professionals.
42
We have 42 categories available for both clients and agencies to enter. Set yourself apart and demonstrate to our expert judging panel of industry leaders why you should be a winner at the next PR Awards.
You have until Wednesday 18 February 2022 to complete and submit your entries.
What’s new in 2022?
Don’t Miss Out
MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part
By entering the PR Awards 2022 you can:
Increase credibility and gain industry-wide recognition for your campaigns, teams and company
Showcase your best work, achievements and innovations to our independent, senior brand-side judges and potential future clients
Receive extensive coverage across Marketing magazine and social media, before and after the event
Raise your profile to help attract new business and reassure current clients that you’re still the best!
Celebrate your successes across your company and project teams
Boost team morale, motivation and reward outstanding work
Judging Criteria
Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):
Challenge
%
Judges will be looking for:
- A clear description of the business/brand consumer challenge that PR was being asked to address
- Key statistics which help illustrate the scale of this challenge in more detail
Strategy
%
Judges will be looking for:
- A clear rationale for why you chose this PR approach
- The core insight on which you focused your strategy
- An outline of your message, along with creative and media thinking on how these were developed to be both distinctive and impactful
Execution
%
Judges will be looking for:
- An overview of how your strategy was implemented
- The different tactics/mediums used within the programme
- The roles of these different tactics/mediums
Results
%
Judges will be looking for:
- The campaign’s bottom-line impact
- Notable changes to the stakeholders’ behaviour
- Clear evidence/metrics demonstrating the campaign’s performance
- A clear rationale as to why you believe this qualifies for a PR Award
VIDEO HIGHLIGHTS
SPOTLIGHT CONVERSATIONS
Unilever and Edelman score big at #PRAwards 2021
#PRAwards2021 spills: Singtel on the power of real-time communications for internal teams
#PRAwards 2021 spills: Prudential SG remains steadfast in serving financial needs as it turns 90
#PRAwards 2021 spills: Burger King Indonesia takes pride in being the voice of the silent
#PRAwards 2021 spills: Mad Hat Asia eyes regional expansion as industry bounces back
#PRAwards 2021 spills: DIFY takes pride in its growth despite an 'impossible year'
#PRAwards 2021 spills: Lazada Group on the evolving role PR plays in the firm
#PRAwards 2021 spills: Oakwood's PR pride in the launch of new brands in 2020
#PRAwards 2021 spills: NVPC aims to amplify City of Good narrative in 2021
#PRAwards 2021 spills: Upcycle Communications pushes communication for greater good
#PRAwards 2021 spills: PINPOINT PR on the tipping point of communications
