22 April • SEA, SA and ANZ

#PRAwards

PR Awards Key Dates

PRoudly oving‘s Value

2021 forced PR and comms professionals to step up like never before, and despite the myriad challenges brought forth by a global pandemic, we saw some of the industry’s best work on display at the PR Awards 2021.

This year, the stakes are even higher, and it’s time to see who will defend or claim some of the region’s most coveted titles at the 9th annual PR Awards 2022.

Designed to discover, recognise, and reward the very best in the PR and communications industry, entries are sought from across Southeast Asia, South Asia and ANZ regions.

Judged by an independent panel of senior client-side communications experts, the PR Awards continues to be the definitive awards programme for all PR professionals.

42

We have 42 categories available for both clients and agencies to enter. Set yourself apart and demonstrate to our expert judging panel of industry leaders why you should be a winner at the next PR Awards.

You have until Wednesday 18 February 2022 to complete and submit your entries.

What’s new in 2022?

Best Investor Relations Campaign
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Don’t Miss Out

MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part

By entering the PR Awards 2022 you can:

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Increase credibility and gain industry-wide recognition for your campaigns, teams and company

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Showcase your best work, achievements and innovations to our independent, senior brand-side judges and potential future clients

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Receive extensive coverage across Marketing magazine and social media, before and after the event

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Raise your profile to help attract new business and reassure current clients that you’re still the best!

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Celebrate your successes across your company and project teams

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Boost team morale, motivation and reward outstanding work

Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

Challenge

%

Judges will be looking for:

  • A clear description of the business/brand consumer challenge that PR was being asked to address
  • Key statistics which help illustrate the scale of this challenge in more detail

Strategy

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Judges will be looking for:

  • A clear rationale for why you chose this PR approach
  • The core insight on which you focused your strategy
  • An outline of your message, along with creative and media thinking on how these were developed to be both distinctive and impactful

Execution

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Judges will be looking for:

  • An overview of how your strategy was implemented
  • The different tactics/mediums used within the programme
  • The roles of these different tactics/mediums

Results

%

Judges will be looking for:

  • The campaign’s bottom-line impact
  • Notable changes to the stakeholders’ behaviour
  • Clear evidence/metrics demonstrating the campaign’s performance
  • A clear rationale as to why you believe this qualifies for a PR Award

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