Agency of the Year Categories

Agency of the Year (not for entry)

This will be awarded to the agency that has performed best in the Agency of the Year Awards. This award is not open for entry; it is awarded to the agency with the highest number of winning entries.

Network of the Year *NEW* (not for entry)

This will be awarded to the most successful performing agency network across all categories at the Agency of the Year Awards. This award is not open for entry; it is awarded to the network whose agencies, collectively, have earned the highest number of winning entries.

1. B2B Agency of the Year *NEW*

This category is open to agencies that provide ideas, strategies and executions for business-to-business marketing activities.

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2. Boutique Agency of the Year *NEW*

This category is open to small, independent agencies with 20 staff or fewer. The agency can have any specialism and provide any marketing and / or advertising solution for their clients.

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3. Brand & Design Consultancy of the Year

This category is open to agencies that provide ideas, strategies and executions of brand identity and designs for their clients.

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4. Content Marketing Agency of the Year

This category is open to agencies that create or provide strategic content across channels such as websites, social media, e-newsletters, white papers etc. for their clients.

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5. Consultant of the Year *NEW*

This category is open to firms and agencies that work with brands to provide marketing innovation and transformation consulting services.

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6. Creative Agency of the Year

This category is open to agencies that provide creative ideas, designs and executions for advertising purposes across all media platforms.

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7. CRM & Loyalty Marketing Agency of the Year *NEW*

This category is open to agencies that provide ideas, strategies and executions for their clients’ customer relationship management and loyalty purposes.

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8. Digital Agency of the Year

This category is open to agencies that provide digital solutions, strategies and executions for their clients’ marketing and advertising purposes.

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9. Event Marketing Agency of the Year

This category is open to agencies that provide event and experiential marketing solutions such as brand activations, sensory interactions, audience participation events, exhibitions, B2C and B2B events etc. for their clients.

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10. Independent Agency of the Year *NEW*

This category is open to any independent agency with any specialism. An agency can be deemed independent when it is not part of an agency network and is not owned by an agency holding company, a conglomerate or any other big agency or parent company.

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11. Influencer Agency of the Year *NEW*

This category is open to agencies that provide their clients with ideas, strategies and the execution of marketing and / or advertising campaigns with social media influencers.

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12. Integrated Marketing Agency of the Year *NEW*

This category is open to agencies that provide advertising and/or marketing solutions for their clients by successfully integrating three or more marketing platforms, be it through their industry partners or in-house. An Integrated Marketing Agency should offer the conceptualisation and management of an integrated campaign across a range of verticals.

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13. Market Research Agency of the Year

This category is open to agencies that provide commissioned market research for their clients.

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14. Media Agency of the Year

This category is open to agencies that provide media planning, buying and strategy services for their clients.

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15. Mobile Marketing Agency of the Year

This category is open to agencies that provide mobile marketing solutions across a range of mobile platforms for their clients.

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16. PR Agency of the Year

This category is open to agencies that provide strategies and executions for clients in the areas of corporate communications, public affairs, B2B, investor relations or crisis management etc.

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17. Programmatic Agency of the Year

This category is open to agencies that provide omnichannel, demand and supply buying capabilities for their clients. They should demonstrate the successful delivery and performance of programmatic strategies and solutions.

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18. Search Marketing Agency of the Year

This category is open to agencies that offer search marketing solutions as part of their core offering to clients.

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19. Social Media Marketing Agency of the Year

This category is open to agencies that offer social media solutions as part of their core marketing offering to their clients.

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20. Specialist Agency of the Year

This category is open to agencies or units within agencies that specialise in specific business verticals for their clients’ marketing purposes. Business verticals could include areas such as education, healthcare, retail / shopper marketing, sports, technology etc.

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21. Video / Production Company of the Year *NEW*

This category is open to agencies that offer video and / or pre-production and / or post-production services for their clients’ marketing purposes.

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