Agency of the Year Categories
1. Analytics Agency of the Year
2. B2B Agency of the Year
3. Boutique Agency of the Year
4. Brand & Design Consultancy of the Year
5. Consultant of the Year
6. Content Marketing Agency of the Year
7. Creative Agency of the Year
8. CRM & Loyalty Marketing Agency of the Year
9. Digital Agency of the Year
10. eCommerce Marketing Agency of the Year *NEW*
11. Event Marketing Agency of the Year
12. Experiential Marketing Agency of the Year
13. Full Service Agency of the Year
14. Independent Agency of the Year
15. Influencer Agency of the Year
16. Integrated Marketing Agency of the Year
17. Lead Generation Agency of the Year
18. Market Research Agency of the Year
This category is open to agencies that provide commissioned market research for their clients.
19. MarTech Agency of the Year *NEW*
This category recognises agencies that provide best marketing technology strategies to develop, deploy and/or refine an integrated MarTech stack for their clients. Judges will be looking at how well the MarTech infrastructure built in achieving clients’ needs.
20. Media Agency of the Year
21. Mobile Marketing Agency of the Year
22. New Kid on the Block
This category is open to agencies that have recently set up shop in Malaysia, and been in operation here for less than two years from the end of the eligibility period (31 Dec 2020). The agency can be a brand new independent venture, or be part of an expansion by an established agency overseas. There will be a Local Hero award for this category.
23. Performance Marketing Agency of the Year
24. Programmatic Agency of the Year
25. Public Relations Agency of the Year
26. Search Marketing Agency of the Year
This category is open to agencies that offers SEO and SEM solutions as one of their core offerings to clients.
27. Social Media Marketing Agency of the Year
28. Specialist Agency of the Year
29. Video / Production Company of the Year
Talent Categories
30. Agency Leader of the Year
This category recognises outstanding stewardship and excellence from an agency chief executive officer / managing director / general manager who has demonstrated exceptional and effective leadership and guidance while making a significant impact to their agency’s overall output.
Entrants can nominate themselves or be nominated by others; this category is limited to CEO/MD/GM level positions, and should show evidence of business impact in the following areas within the eligibility period:
- Single most important achievement
- Operational excellence at the agency
- Leadership and motivation at the agency
- Strategy and implementation
- People development and performance under their watch
- Commercial results against objectives
- Client retention under their watch
- Contributions to the industry at large
Testimonials for this category are encouraged.
31. Agency Team of the Year
This category recognises outstanding work from an agency team which has made a significant impact to their clients’ overall marketing campaigns, executions, and results. Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:
- Outstanding achievements in campaigns and project management
- Creativity and innovation
- Strategic thinking
- Excellent execution
- Successful results against objectives / KPIs
- Any other exceptional achievements or work that especially merits this award.
Testimonials for this category are encouraged.
32. Rising Star
This category recognises outstanding work from an agency talent under the age of 30. To qualify, the entrant must have been 29 at any point during the eligibility period. They should demonstrate how they made a significant impact to their clients’ overall marketing campaigns, executions, and results. Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:
- Outstanding achievements in campaigns and project management
- Creativity, innovation and the ability to pivot quickly and effectively
- Strategic, out-of-the-box thinking
- Excellent execution
- Successful results against objectives / KPIs
- Any other exceptional achievements or work that especially merits this award.
Testimonials for this category are encouraged.