Agency of the Year Categories
Awards Categories
1. Analytics Agency of the Year *NEW*
Recognises agencies that have shown exceptional skills in web analytics and data science. Awards will go to those who successfully help clients manage and leverage data, and transform them into real-time information for better decision making.
2. B2B Agency of the Year
This category is open to agencies that provide ideas, strategies and executions for business-to-business marketing activities.
3. Boutique Agency of the Year
4. Branding Agency of the Year
5. Consultant of the Year
6. Content Marketing Agency of the Year
7. Creative Agency of the Year
8. CRM & Loyalty Marketing Agency of the Year
9. Design Consultancy of the Year
10. Digital Agency of the Year
11. Event Marketing Agency of the Year
12. Experiential Marketing Agency of the Year *NEW*
This category is open to agencies that provide experiential marketing solutions such as brand activations, sensory interactions, audience participation events etc. for their clients.
13. Full Service Agency of the Year *NEW*
This category is open to agencies that handle the full-range of marketing and/or advertising solutions, from creative concept to implementation and tracking of results. The Full Service Agency should be able to offer a minimum of three marketing platforms in-house.
14. Independent Agency of the Year
15. Influencer Agency of the Year
16. Integrated Marketing Agency of the Year
17. Lead Generation Agency of the Year *NEW*
18. Market Research Agency of the Year
19. Media Agency of the Year
20. Mobile Marketing Agency of the Year
This category is open to agencies that provide mobile marketing solutions across a range of mobile platforms for their clients.
Awards Categories
21. New Kid on the Block *NEW*
This category is open to agencies that have recently set up shop in Malaysia, and been in operation here for less than two years from the start of the eligibility period (1 Jan 2020). The agency can be a brand new independent venture, or be part of a an expansion by an established agency overseas. There will be a Local Hero award for this category.
22. Performance Marketing Agency of the Year *NEW*
23. Programmatic Agency of the Year
This category is open to agencies that provide omnichannel, demand and supply buying capabilities for their clients. They should demonstrate the successful delivery and performance of programmatic strategies and solutions.
24. Public Relations Agency of the Year
This category is open to agencies that provide strategies and executions for clients in the areas of corporate communications, public affairs, B2B, investor relations or crisis management etc.
25. Search Agency of the Year
This category is open to agencies that offers SEO and SEM solutions as one of their core offerings to clients.
26. Social Media Marketing Agency of the Year
This category is open to agencies that offer social media solutions as part of their core marketing offering to their clients.
27. Specialist Agency of the Year
This category is open to agencies or units within agencies that specialise in specific business verticals for their clients’ marketing purposes. Business verticals could include areas such as education, healthcare, shopper marketing etc.
28. Video / Production Company of the Year
This category is open to agencies that offer video and / or pre and / or post-production services for their clients’ marketing purposes.
People Categories
29. Agency Leader of the Year *NEW*
This category recognises outstanding stewardship and excellence from an agency chief executive officer / managing director / general manager who has demonstrated exceptional and effective leadership and guidance while making a significant impact to their agency’s overall output.
Entrants can nominate themselves or be nominated by others; this category is limited to CEO/MD/GM level positions, and should show evidence of business impact in the following areas within the eligibility period:
- Single most important achievement
- Operational excellence at the agency
- Leadership and motivation at the agency
- Strategy and implementation
- People development and performance under their watch
- Commercial results against objectives
- Client retention under their watch
- Contributions to the industry at large
Testimonials for this category are encouraged.
30. Agency Team of the Year *NEW*
This category recognises outstanding work from an agency team which has made a significant impact to their clients’ overall marketing campaigns, executions, and results. Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:
- Outstanding achievements in campaigns and project management
- Creativity and innovation
- Strategic thinking
- Excellent execution
- Successful results against objectives / KPIs
- Any other exceptional achievements or work that especially merits this award.
Testimonials for this category are encouraged.
31. Rising Star *NEW*
This category recognises outstanding work from an agency talent under the age of 30. To qualify, the entrant must have been 30 or younger at any point during the eligibility period. They should demonstrate how they made a significant impact to their clients’ overall marketing campaigns, executions, and results. Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:
- Outstanding achievements in campaigns and project management
- Creativity, innovation and the ability to pivot quickly and effectively
- Strategic, out-of-the-box thinking
- Excellent execution
- Successful results against objectives / KPIs
- Any other exceptional achievements or work that especially merits this award.
Testimonials for this category are encouraged.
Agency of the Year (Not for Entry)
Local Hero of the Year (Not for Entry)
This category will recognise the most successful performing Local Hero agency across all categories. Only independent agencies that were founded in Malaysia are eligible for consideration. Multiple offices in other countries is permitted as long as the agency was founded in Malaysia, with no ownership by parent agencies or holding companies.