#AOTYAwards

AGENCY OF THE YEAR/MARKies AWARDS KEY DATES

SETTING THE BENCHMARK FOR EXCELLENCE IN 2025

CELEBRATING 17 YEARS OF HONOURING MALAYSIA’S MARKETING AND ADVERTISING ELITES

As we mark our 17th anniversary, advertising + marketing proudly continues its tradition as the definitive awards programme that celebrates the outstanding achievements of Malaysia’s marketing and advertising agencies.

The Agency of the Year Awards and the esteemed MARKies combine to form a unified platform that highlights the industry’s unparalleled creativity, innovation, and strategic impact across the nation. Together, they reflect the dynamic evolution of Malaysia’s marketing landscape while setting the gold standard for excellence.

What sets us apart is our unwavering commitment to credibility and impartiality. Both the Agency of the Year and MARKies awards are judged exclusively by senior client-side marketers, ensuring a rigorous, fair, and insightful evaluation process that truly recognises the best in agency-client collaboration.

What to Expect in 2025

Senior Client-Side Judging

As always, judging panels will feature top-tier client-side marketers to maintain impartiality and industry expertise.

Live Judging for Agency of the Year

Shortlisted agencies in the Agency of the Year categories will once again present their work live, providing an engaging, real-time showcase of their excellence.

MARKies Entry Cap

The entry cap, introduced in 2023, will remain in place to ensure fair competition, allowing a single campaign to be submitted to a maximum of 8 categories.

New AOTY + MARKies Categories

This year, we’re excited to introduce five new categories, reflecting emerging trends and opportunities in the industry:

Search Agency of the Year
Most Creative – Hyperlocal Marketing
Most Creative – Interactive Storytelling
Most Effective Use – Contextual Advertising
Most Effective Use – Zero-Party Data

Join us as we celebrate the remarkable creativity, effectiveness, and resilience of Malaysia’s marketing and advertising leaders.

The 17th edition of the Agency of the Year + MARKies Awards Malaysia will be a milestone event, spotlighting groundbreaking work and driving the industry forward.

Key Date: Submit both AOTY and MARKies entries by Friday, 28 March 2025.

Winners and finalists will be unveiled at a spectacular gala dinner ceremony on Friday, 20 June 2025.
Showcase your achievements, inspire the industry, and blaze new trails. We wish all entrants the very best of luck!

Why Enter?

a+m prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.

By entering the Agency of the Year Awards and MARKies Awards 2025 you will be part of the industry’s definitive awards programmes to measure, reward and recognise the industry’s top-performing agencies in Malaysia and those agencies behind the most innovative, creative and effective campaigns spanning Malaysia’s marketing industry.

Judged by an independent panel of leading, client-side marketers, you can:

Showcase your best work, achievements and innovations to prospective clients

Increase credibility and gain industry-wide recognition as an award-winning agency

Receive extensive coverage across advertising + marketing's news and social media, before and after the event

Boost your profile to help attract new business and new talent

Remind current clients that you are still top of your game

Celebrate your successes across your company and project teams, as well as with your clients

Boost team morale and reward outstanding work

Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Entries will close on Friday, 28 March 2025 for both AOTY Awards and MARKies Awards so start your entries today.

Get started

2025 Panel of Judges

Watch this space as we will reveal our independent judging panel for 2025 soon!

Past Judges

We would like to thank our past judges for their time and effort in 2024

Steffie Chan

Head of Marketing

4Fingers Crispy Chicken

Adeline Abdul Ghani

Group Director of Marketing & Communications

Aurelius Healthcare

Michelle Chen