2023 MARKies Winners

Overall Creative Ideas MARKie

Ampersand Advisory

Overall Media Usage MARKie

Ampersand Advisory

1. Most Creative – Audio

GOLD

Fuse Adventures In Audio (Fuse Asia), NagaDDB Tribal
Client Organisation: DuitNow
Campaign: DuitNow Raya 2022: Indahnya Irama Syukur Kita

SILVER

Fuse Adventures In Audio (Fuse Asia), The Black Sheep
Client Organisation: Allianz Malaysia
Campaign: #RingRingJustCallAllianz

BRONZE

Astro
Client Organisation: Etika
Brand: WONDA Extra Presso
Campaign: Aaah! WONDA Stays Strong and Uses First Ever Horror Film Marathon to Drive Thrilling Sales and Brand Uplift

2. Most Creative - B2B Marketing

GOLD

Mediabrands Content Studio
Client Organisation: Maybank Business
Campaign: Maybank Unified Business Solutions

SILVER

Zen Communications
Client Organisation: Alliance Bank Malaysia
Campaign: Alliance Digital SME – Bringing the Bank to You, Because We Are All About Solutions

BRONZE

GO Communications
Client Organisation: PIKOM
Campaign: World Congress Innovation & Technology (WCIT)

3. Most Creative - Campaign Pivot

GOLD

Ampersand Advisory
Client Organisation: Vinda Malaysia
Brand: TENA
Campaign: TENA HEROES: Market leader becomes thought leader by telling stories that Champion Active Ageing!

SILVER

Ampersand Advisory, Grey, Go Comm
Client Organisation: Coway Malaysia
Campaign: Coway Redefines Running with Art, NFTs and More to Drive Massive Growth in Sales Leads

BRONZE

Imagic Esolutions
Client Organisation: Nestlé Nutrition & Wyeth Nutrition
Campaign: My Mom, My Superhero

4. Most Creative - Cause Marketing

	GOLD Ampersand Advisory Client Organisation: Etika Brand: Goodday Milk Malaysia Campaign: Malaysia’s Biggest Kidpreneur Programme Champions Financial Responsibility for Kids and Creates a Record
	SILVER FCB SHOUT Client Organisation: Spritzer Campaign: New Look. New Purpose.
	SILVER Visionary Seed Client Organisation: Pantai Hospital Kuala Lumpur Campaign: Screen To Be Sure
	BRONZE Ampersand Advisory Client Organisation: Alliance Bank Malaysia Campaign: Who says a sequel is not as good as the original? Support lokal 2.0 achieves even more!

5. Most Creative - Communications / Public Relations

	GOLD Ampersand Advisory Client Organisation: Samsonite Campaign: Samsonsite Luggage Trade in
	SILVER FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: A Spark For Change
	SILVER GO Communications Client Organisation: New Balance Campaign: Grey Day
	BRONZE SLPR Client Organisation: Atlas Vending Campaign: Malaysia’s First NFT Vending Machine

6. Most Creative - Content Marketing

GOLD

Ampersand Advisory
Client Organisation: Alliance Bank Malaysia
Campaign: Who says a sequel is not as good as the original? Support lokal 2.0 achieves even more!

SILVER

VMLY&R Malaysia
Client Organisation: Maybank
Campaign: #MacamYesMaybeNot

BRONZE

FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: People, Purpose & Progress

7. Most Creative - COVID-19 Response

GOLD

FCB SHOUT
Client Organisation: Hawley & Hazel Malaysia
Brand: Darlie
Campaign: #SemangatTogether

SILVER

Ampersand Advisory, Grey, Go Comm
Client Organisation: Coway Malaysia
Campaign: Coway Redefines Running with Art, NFTs and More to Create a Unique Experience that Drives Business

BRONZE

One Two Jus, Troopers, JTV, Power Tank
Client Organisation: Maybank
Campaign: Maybank Sama-Sama Lokal – Bank On Us For Delivery

8. Most Creative - Customer Engagement

GOLD

FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Bank Your Way. Ride Your Style.

SILVER

SLPR
Client Organisation: Atlas Vending
Campaign: Malaysia’s First NFT Vending Machine

BRONZE

Fishermen Integrated
Client Organisation: Etika
Brand: WONDA
Campaign: WONDA At Every Corner – #WONDABolaCorner

9. Most Creative - Digital

GOLD

Fishermen Integrated
Client Organisation: TIME dotCom
Brand: Time Internet
Campaign: Time Kabel Besar

SILVER

Naga DDB Tribal
Client Organisation: Prudential Assurance Malaysia
Campaign: PRUFirst Campaign

BRONZE

Accenture Song
Client Organisation: Pepsico (Malaysia)
Brand: Lay’s
Campaign: LAY’S X KFC: GOTTA GET ‘EM!

10. Most Creative - Event (Physical / Virtual)

	GOLD Team Moxim Client Organisation: Isuzu Malaysia Campaign: Isuzu x KLFW22 – The Bigger, The Better.
	SILVER Ampersand Advisory, Grey, Go Comm Client Organisation: Coway Malaysia Campaign: Coway Redefines Running with Art, NFTs and More to Create a Unique Experience that Drives Business
	BRONZE Intigus Client Organisation: Maybank Campaign: Treats Fair 2022
	BRONZE M&C Saatchi Malaysia Client Organisation: Celcom Mobile Brand: Celcom Campaign: Gila Gila Bola – A Game-Winning World Cup Event by Celcom

11. Most Creative - Experiential

GOLD

Naga DDB Tribal
Client Organisation: Heineken Malaysia
Brand: Tiger Beer
Campaign: Tiger Beer – CNY Year of Tiger 2022

SILVER

Astro Malaysia Holdings
Client Organisation: Unilever
Brand: CLEAR
Campaign: CLEAR Men Seizes Half Time: Gamifying World Cup Breaks for Fans

BRONZE

Vox Eureka, Freeform
Client Organisation: Heineken Malaysia
Brand: Heineken
Campaign: The Heineken Hotel Takeover

12. Most Creative - Government Sector / Non-Profit Marketing

GOLD

VMLY&R Malaysia
Client Organisation: Maybank
Campaign: #MacamYesMaybeNot

SILVER

3thirds Inc
Client Organisation: Kementerian Perdagangan Dalam Negeri dan Hal Ehwal Pengguna
Campaign: Kempen Beli Barangan Malaysia

BRONZE

Personedge
Client Organisation: Tenaga Nasional – Retail Sector
Brand: Tenaga Nasional
Campaign: Energy Efficiency 101

13. Most Creative - Influencers / KOLs

GOLD

Ampersand Advisory
Client Organisation: Combiphar
Brand: Eye Mo
Campaign: Eye Mo: The Real Thing Reclaims its Rightful Place with an influencer and 10 million views

SILVER

Mediabrands Content Studio
Client Organisation: MILO
Campaign: MILO x PSJ

BRONZE

Accenture Song
Client Organisation: Pepsico (Malaysia)
Brand: Lay’s
Campaign: LAY’S X KFC: GOTTA GET ‘EM!

14. Most Creative - Integrated Media

	GOLD Ampersand Advisory, Grey Client Organisation: Coway Malaysia Campaign: Coway Mattress – How we won Market Share without any Retail Outlet or Showroom
	SILVER Astro Malaysia Holdings Client Organisation: Perbadanan Tabung Pendidikan Tinggi Nasional Brand: PTPTN Campaign: PTPTN’s New Facelift: Kak Ngah Patin, the Big Sis of Edu-Savings & Solutions
	BRONZE Fishermen Integrated Client Organisation: Etika Brand: WONDA Campaign: WONDA At Every Corner – #WONDABolaCorner
	BRONZE Fishermen Integrated Client Organisation: TIME dotCom Brand: Time Internet Campaign: Time Kabel Besar

15. Most Creative - Launch / Re-Launch

GOLD

Mad Hat Asia
Client Organisation: Tyson® Malaysia
Campaign: One Bite Says It All: The Launch of Tyson Brand in Malaysia

SILVER

FCB SHOUT
Client Organisation: Spritzer
Campaign: New Look. New Purpose.

BRONZE

TBWA\ Malaysia
Client Organisation: Tune Protect
Campaign: Click to Start with T.P. the Thumb

16. Most Creative - Multicultural Marketing

	GOLD Mediabrands Content Studio Client Organisation: PETRONAS Campaign: PETRONAS 366
	SILVER SLPR Client Organisation: Atlas Vending Campaign: Malaysia’s First NFT Vending Machine
	BRONZE GO Communications Client Organisation: Ministry XR Brand: Xanadu Campaign: Merdekaverse – ‘Tech to the Future’
	BRONZE Loka Made, Truth Communications Client Organisation: Yoodo Campaign: Build A Malaysian

17. Most Creative - Out-of-Home

GOLD

3thirds Inc
Client Organisation: KFC
Campaign: “Yang ori ada kat atas. Bawah ni tak ori”

SILVER

SLPR
Client Organisation: Atlas Vending
Campaign: Malaysia’s First NFT Vending Machine

BRONZE

Fishermen Integrated
Client Organisation: TIME dotCom
Brand: Time Internet
Campaign: Time Kabel Besar

18. Most Creative - Social Media

GOLD

Mediabrands Content Studio
Client Organisation: Johnson & Johnson Malaysia
Brand: Listerine
Campaign: Listerine Starts a Mouth Swishing New Year with #SwishHealthyDance

SILVER

Ampersand Advisory
Client Organisation: Vinda Malaysia
Brand: Drypers
Campaign: The “Drypers x Cocomelon” Fit-A-Thon Campaign: A Landmark Collaboration That Sets a New Standard for Diaper Marketing

BRONZE

The Brains and Team
Client Organisation: AEON Mall
Campaign: AEON Mall Festive Social Media Campaign

19. Most Creative - Specific Audience

GOLD

Naga DDB Tribal
Client Organisation: Heineken Malaysia
Brand: Tiger Beer
Campaign: Tiger Beer – CNY Year of Tiger 2022

SILVER

FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Hero

BRONZE

Fishermen Integrated
Client Organisation: Etika
Brand: WONDA
Campaign: WONDA At Every Corner – #WONDABolaCorner

20. Most Creative - Video

	GOLD FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: Hero
	SILVER M&C Saatchi Malaysia Client Organisation: Celcom Mobile Brand: Celcom Campaign: Bahagia Kita: A Campaign That Pulsated with Happiness
	SILVER Mediabrands Content Studio Client Organisation: PETRONAS Campaign: PETRONAS 366
	BRONZE Fishermen Integrated Client Organisation: TIME dotCom Brand: Time Internet Campaign: Time Kabel Besar

21. Most Creative - World Cup Related Campaign

GOLD

Fishermen Integrated
Client Organisation: Etika
Brand: WONDA
Campaign: WONDA At Every Corner – #WONDABolaCorner

SILVER

M&C Saatchi Performance
Client Organisation: Grab
Campaign: 90 minutes that count: Leveraging the massive engagement of the World Cup to drive transactions for Grab

BRONZE

M&C Saatchi Malaysia
Client Organisation: Celcom Mobile
Brand: Celcom
Campaign: Gila Gila Bola – A Game-Winning World Cup Campaign by Celcom

22. Most Effective Use - B2B Marketing

GOLD

Zen Communications
Client Organisation: Alliance Bank Malaysia
Campaign: Alliance Digital SME – Bringing the Bank to You, Because We Are All About Solutions

SILVER

Edelman Malaysia
Client Organisation: Sime Darby Oils
Brand: Sime Darby Oils
Campaign: #GetMovingChallenge 2.0

BRONZE

Dreamteam by DreamsKingdoms
Client Organisation: Maybank
Campaign: Maybank Welcomes Apple Pay to Malaysia. Selamat Datang!

23. Most Effective Use - Consumer Insight and Market Research

GOLD

Ampersand Advisory
Client Organisation: Etika
Brand: Goodday Milk Malaysia
Campaign: Malaysia’s Biggest Kidpreneur Programme Champions Financial Responsibility for Kids and Creates a Record

SILVER

Kingdom Digital
Client Organisation: Mead Johnson Nutrition
Brand: PROVITAL Immuna Plus
Campaign: Start Your Morning Right with PROVITAL

BRONZE

Foundry by SearchGuru
Client Organisation: DHL Express Malaysia
Campaign: One Like One Light

24. Most Effective Use - Content

GOLD

Astro Radio
Client Organisation: Etika
Brand: WONDA Extra Presso
Campaign: Aaah! WONDA Stays Strong and Uses First Ever Horror Film Marathon to Drive Thrilling Sales and Brand Uplift

SILVER

Zeno Group
Client Organisation: Mars Food Malaysia
Brand: Snicker Malaysia
Campaign: Snickers Malaysia x BTS Campaign

BRONZEVMLY&R Malaysia
Client Organisation: Maybank
Campaign: #MacamYesMaybeNot

25. Most Effective Use - Customer Acquisition

GOLD

CONTEN.T
Client Organisation: Ralph Lauren
Campaign: PINK PONY

SILVER

Maxis eCommerce and Retail
Client Organisation: XIXILI Intima
Brand: XIXILI
Campaign: Redefining the Perfect Fit with the Power of Digital Innovation

BRONZE

FCB SHOUT, Ampersand Advisory, SLPR Worldwide, Laugh Advertising
Client Organisation: Etika
Brand: Pepsi
Campaign: Save The Drama With Pepsi

26. Most Effective Use - Digital

GOLD

CONTEN.T
Client Organisation: Ralph Lauren
Campaign: PINK PONY

SILVER

GO Communications
Client Organisation: Coway Malaysia
Campaign: Sales King Battle

BRONZE

Ampersand Advisory, Fishermen
Client Organisation: Nando’s
Campaign: Nando’s Feeds Your Fire To Drive Preference!

27. Most Effective Use - eSports Marketing

GOLD

Aiken Digital
Client Organisation: SEM9
Campaign: Launching The First-ever Esports Hotel in Southeast Asia

SILVER

4 Thirteen Group, ADA, Truth Communications
Client Organisation: Yoodo
Campaign: Yoodo Alliance – Forging a Dominant Esports Force

BRONZE

DreamsKingdoms
Client Organisation: Hong Leong Bank
Campaign: HLB Ole Ole Bola

28. Most Effective Use - Events (Physical / Virtual)

GOLD

Thirty Three Point Three
Client Organisation: AUDITOIRE International
Brand: Cartier Malaysia
Campaign: “Into The Wild” Campaign Activation

SILVER

Vox Eureka
Client Organisation: Heineken Malaysia
Brand: Heineken
Campaign: Heineken “Take the First Sip”

BRONZE

Astro Radio
Client Organisation: Etika
Brand: WONDA Extra Presso
Campaign: Aaah! WONDA Stays Strong and Uses First Ever Horror Film Marathon to Drive Thrilling Sales and Brand Uplift

29. Most Effective Use - Experiential

GOLD

Thirty Three Point Three
Client Organisation: AUDITOIRE International
Brand: Cartier Malaysia
Campaign: “Into The Wild” Campaign Activation

SILVER

Astro Radio
Client Organisation: Etika
Brand: WONDA Extra Presso
Campaign: Aaah! WONDA Stays Strong and Uses First Ever Horror Film Marathon to Drive Thrilling Sales and Brand Uplift

BRONZE

GO Communications
Client Organisation: Ministry XR
Brand: Xanadu
Campaign: Merdekaverse – ‘Tech to the Future’

30. Most Effective Use - Government Sector / Non-Profit Marketing

GOLD

Astro Malaysia Holdings
Client Organisation: Perbadanan Tabung Pendidikan Tinggi Nasional
Brand: PTPTN
Campaign: PTPTN Evolution: From Loan Provider to Edu-Solution Expert with ‘Kak Ngah Patin’

SILVER

Mechanikos
Client Organisation: Ministry of Health Malaysia
Campaign: Bulan Malaysia Sihat Sejahtera: Malaysia’s Next-Level Wellness Campaign that Redefined Fun Healthy Living

BRONZE

Rantau Golin
Client Organisation: Landasan Lumayan
Brand: Selangor Maritime Gateway
Campaign: A Purpose-Led Campaign to Raise the Value of Klang River as a Future Ready Economy

31. Most Effective Use - Influencers / KOLs

GOLD

FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: People, Purpose & Progress

SILVER

GrowthOps Asia
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: The Deepavali Campaign that Went the Extra Mile

BRONZE

Ampersand Advisory
Client Organisation: Samsonite
Campaign: Samsonsite Luggage Trade in

32. Most Effective Use - Integrated Media

GOLD

Ampersand Advisory, Grey
Client Organisation: Coway Malaysia
Campaign: Coway Mattress – How we won Market Share without any Retail Outlet or Showroom

SILVER

Verso & Recto Brand Consultancy
Client Organisation: Rentas Health
Brand: Callie
Campaign: Serasi Bersama Callie

BRONZE

Kingdom Digital
Client Organisation: Mead Johnson Nutrition
Brand: PROVITAL Immuna Plus
Campaign: World Immunity Month – Activate Your Immunity & Stay Protected

33. Most Effective Use - Launch / Re-Launch

GOLD

Ampersand Advisory, Fishermen
Client Organisation: Nando’s
Campaign: Nando’s Feeds Your Fire To Drive Preference!

SILVER

Ampersand Advisory
Client Organisation: Combiphar
Brand: Eye Mo
Campaign: Eye Mo: The Real Thing Reclaims its Rightful Place, Relaunching the beloved brand with an influencer and 10 million views

BRONZE

FCB SHOUT
Client Organisation: Domino’s Malaysia
Brand: Domino’s
Campaign: It Doesn’t Get Cheesier Than Mega Cheese

34. Most Effective Use - Loyalty & CRM

GOLD

TDG – The D Group
Client Organisation: Vinda Malaysia
Brand: Drypers
Campaign: Drypers Baby Club

SILVER

Initiative Malaysia
Client Organisation: Petron Malaysia
Campaign: TENtu Happy Truck: Spreading Happiness and Building Brands Loyalty

BRONZE

Hello Monday
Client Organisation: Maybank
Campaign: Tap, Track, Win

35. Most Effective Use - Mobile

GOLD

Fishermen Integrated
Client Organisation: Bayer Co. (Malaysia)
Brand: Berocca
Campaign: Lengkapkan Sahur, Semangatkan Ramadan

SILVER

Edelman Malaysia
Client Organisation: Sime Darby Oils
Campaign: #GetMovingChallenge 2.0

BRONZE

Ampersand Advisory
Client Organisation: Vinda Malaysia
Brand: Drypers
Campaign: Giving Away 1 Million Diapers for Parents Day

36. Most Effective Use - Multicultural Marketing

	GOLD GO Communications Client Organisation: Sony Interactive Entertainment Brand: Sony PlayStation Campaign: God of War Ragnarok
	SILVER GO Communications Client Organisation: Ministry XR Brand: Xanadu Campaign: Merdekaverse – ‘Tech to the Future’
	BRONZE ADA Asia Client Organisation: Axiata Group Campaign: The Turning Point: Axiata for Malaysia’s 65th Independence Day
	BRONZE FCB SHOUT, Ampersand Advisory, SLPR Worldwide, Laugh Advertising Client Organisation: Etika Brand: Pepsi Campaign: Save The Drama With Pepsi

37. Most Effective Use - Omnichannel

GOLD

Talon Creative
Client Organisation: Astro Malaysia Holdings
Campaign: Projek: High Council

SILVER

TDG – The D Group
Client Organisation: Abbott Laboratories
Brand: Abbott
Campaign: Abbott Pharmacy Club

BRONZE

One Two Jus, Troopers, JTV, Power Tank
Client Organisation: Maybank
Campaign: Maybank Sama-Sama Lokal – Bank On Us For Delivery

38. Most Effective Use - Social Media

GOLD

Ampersand Advisory
Client Organisation: Vinda Malaysia
Brand: Drypers
Campaign: Giving Away 1 Million Diapers for Parents Day

SILVER

Digital Symphony
Client Organisation: Takaful Ikhlas
Campaign: Takaful Ikhlas’s “Driven by Resilience” – Thriving in the Post-Pandemic Landscape

BRONZE

Visionary Seed
Client Organisation: Pantai Hospital Kuala Lumpur
Campaign: Screen To Be Sure

39. Most Effective Use - Specific Audience

GOLD

FCB SHOUT
Client Organisation: Resorts World Genting
Campaign: Welcome To My World

SILVER

Maxis eCommerce and Retail
Client Organisation: XIXILI Intima
Brand: XIXILI
Campaign: Redefining the Perfect Fit with the Power of Digital Innovation

BRONZE

GO Communications
Client Organisation: Sony Interactive Entertainment
Brand: Sony PlayStation
Campaign: God of War Ragnarok

40. Most Effective Use - Video

	GOLD Kingdom Digital Client Organisation: Kärcher Malaysia Campaign: Just PUZZI® Lah
	SILVER Ampersand Advisory Client Organisation: Vinda Malaysia Brand: TENA Campaign: TENA HEROES: Market leader becomes thought leader by telling stories championing active ageing!
	BRONZE Alexandre Bernard Advertising Client Organisation: Sharp Malaysia Brand: Sharp Campaign: 4-in-1ove everyday with Sharp Pro-Flex Washing Machine
	BRONZE Team Moxim Client Organisation: Isuzu Malaysia Campaign: The Isuzu Xtreme Borneo Challenge