#AOTYAwards
#AOTYAwards Key Dates
14 YEARS CELEBRATING AGENCY EXCELLENCE IN MALAYSIA
advertising+marketing’s Agency of the Year is recognised as one of the country’s premier awards programmes to measure, reward and recognise the industry’s top-performing agencies.
This is so much more than an evaluation of the work. Judged by a panel of senior marketers from influential brands, agencies will be assessed on their outstanding business performance, portfolio of clients and campaigns, people & culture and contributions to the industry at large.
AOTY is also home to the MARKies, rewarding the agencies behind the most innovative, creative and effective campaigns spanning Malaysia’s entire marketing services industry.
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What’s new in 2022?
As the awards have evolved, and in response to impacts brought about by the global pandemic, we’ve created additional categories to reflect the challenges you’ve had to overcome.
NEW AOTY CATEGORIES
Agency of the Year MarTech
Agency of the Year eCommerce Marketing
NEW MARKies CATEGORIES
Most Creative B2B Marketing
Most Creative Multicultural Marketing
Most Effective UseB2B Marketing
Most Effective Use Customer Acquisition
Most Effective Use Multicultural Marketing
BestSTRATEGIST
You have until 27 April 2022 (AOTY) & 6 May 2022 (MARKies) to complete and submit your entries.
Finalists and winners of both awards programmes will be celebrated at a fabulous gala dinner ceremony on 5 AUG 2022.
We wish all entrants the very best of luck with their submissions!
Why Enter?
advertising+marketing’s prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.
By entering the Agency of the Year Awards and MARKies Awards 2022 you will be part of the industry’s definitive awards programmes to measure, reward and recognise the industry’s top-performing agencies in Malaysia and those agencies behind the most innovative, creative and effective campaigns spanning Malaysia’s marketing industry.
Judged by an independent panel of leading, client-side marketers, you can:
Showcase your best work, achievements and innovations to prospective clients
Increase credibility and gain industry-wide recognition as an award-winning agency
Receive extensive coverage across Marketing magazine and social media, before and after the event
Boost your profile to help attract new business and new talent
Remind current clients that you are still top of your game
Celebrate your successes across your company and project teams, as well as with your clients
Boost team morale and reward outstanding work
Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!
Start your entry today!
AOTY Judging Criteria
Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions)
Performance
%
Outline the commercial performance of your company over the awards period.
Product
%
Detail how you have developed your product and service offering over the awards period.
People
%
Describe how you have succeeded in managing your teams, including development, retention and key talent hires.
Perspectives
%
Explain how you’ve communicated your company’s perspectives and points of view including industry contribution and thought-leadership.
MARKies Judging Criteria
Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions)
Creative Ideas
Idea
%
Illustrate the thought process and inspiration behind the idea.
Strategy
%
Outline the strategic approach undertaken to bring your idea to life.
Execution
%
Describe how your creative idea was implemented, the mediums used, and the roles of the different tactics employed.
Results
%
Elaborate on the outcome of the campaign and bottom-line impact.
Media Usage
Idea
%
Describe how the media challenge, context, and thought process behind the idea.
Strategy
%
Outline the strategic approach undertaken to choose specific media.
Execution
%
Describe how your use of media was executed and carried out.
Results
%
Elaborate on the outcome of the campaign and bottom-line impact.
Judges
Watch out for this space as we will reveal our independent judging panel for 2022 soon!
Ivy Leong
Regional Marketing Director
A.W Faber-Castell
Lim Meng lee
Director, Marketing (Consumer & Healthcare)
Abbott
Ming Yen CHAN
Director, Brand & Digital Marketing
AIA Malaysia
Sook Fun Leong
Managing Director
Bayer Co. Malaysia
Mohd Hisham Saleh
Head of Marketing
Boat Noodle Malaysia
Linda Chen
Marketing & Communications Director
Bonia & Braun Büffel
Farouq Bin Syed Nadzari
Head of Digital Marketing (Online Channels, Digital Content & Social Media)
Celcom
Anusha Segaren
Head of Marketing
Celebrity Fitness, CHi Fitness, FIRE Fitness, Fitness First & GoFit Malaysia
Eugene Yong
Vice President, Marketing
CIMB
Fadzleen Fathy
Head of Marketing & Communications
F J Benjamin
Sangeet Singh
Marketing Manager, South East Asia
GoPro
Jessica Tan
Director of Digital Marketing & Content
Hilton (Malaysia, Philippines, Sri Lanka)
Soon Ken NEOH
Chief Marketing Officer
Cecilia Wong
Marketing Director – Malaysia
Arnee Ismail
Lead, Creative & Placemaking
KSK Land
Malathi Pillay
Head of Communications
Lendlease Malaysia
Jessica Lee
Head, Group Marketing
Loob Holding
Kasey Leong
Marketing Director
Markaids
Li Shian CHANG
Head of Marketing, Digital Products
Maybank
Andrea Chuang
Head of Marketing- Features, Growth
AirAsia Superapp
Datin S.Shobana
Head of Branding, Communications & Fundraising
National Kidney Foundation of Malaysia
Siew Lai Wong
Director of Marketing, Malaysia
PropertyGuru Group
Tiffany Tang
Marketing Director
Reckitt
Evelyn Lee
Head of Marketing
Secret Recipe Cakes and Café
Jayson Ong
Head of Brand Marketing
Boon Jin ONG
Head of Marketing
Alvin Chan
Head or Marketing Communications
Sony (M)
Esther Chua
Marketing Director
Tupperware Brands Malaysia & Singapore
VIDEO HIGHLIGHTS
BRAND HIGHLIGHTS
FCB Malaysia and Entropia win big at A+M’s #AOTYAwards and #MARKies 2021
