Agency of the Year Singapore 2022

#AOTYAwards

AGENCY OF THE YEAR/MARKies AWARDS KEY DATES

SETTING NEW STANDARDS FOR THE 16TH YEAR

MARKING THE PINNACLE OF SUCCESS – HONOURING MALAYSIA’S FINEST AGENCIES

As we celebrate our 16th year, Advertising + Marketing Malaysia is proud to continue its legacy as one of Malaysia’s premier awards programmes, dedicated to recognising and honouring the outstanding achievements of the marketing and advertising industry’s top-performing agencies.

Agency of the Year, in conjunction with the prestigious MARKies, remains at the forefront of celebrating excellence, creativity, and effectiveness in the marketing services industry throughout Malaysia.

Since its inception, one constant has been the commitment to ensure that both the Agency of the Year and the MARKies are evaluated exclusively by senior client-side marketers. This feature underscores our dedication to offering an impartial and credible platform for agencies to showcase their work and establish the effectiveness of their agency-client partnerships.

Senior Client-Side Judging

Just like in previous years, the judging panels for Agency of the Year and the MARKies will be composed exclusively of senior client-side marketers, ensuring the highest level of industry expertise and objectivity.

Live Judging for Agency of the Year

Building on the success of the previous year, we will continue to conduct live judging for the top-5 shortlisted Agency of the Year entries, offering a dynamic and interactive evaluation process.

Entry Cap for the MARKies

To maintain a level playing field, we will uphold the entry cap introduced in 2023, allowing a single campaign to be entered in up to 8 relevant categories.

We are also excited to introduce 4 new categories, reflecting the ever-evolving landscape of marketing and advertising, and providing opportunities for agencies to showcase their innovative work in these areas.

NEW MARKies CATEGORIES

Most Creative Immersive Brand Activation
Most Effective UseSocial Commerce

As we embark on the 16th edition of the Agency of the Year + MARKies Awards Malaysia, we look forward to another year of celebrating excellence, creativity, and the remarkable achievements of our industry’s finest. Stay tuned for more updates as we journey towards this exciting milestone in 2024!

You have until Friday 8th March 2024 to complete and submit your AOTY entries and up until Friday 15th March 2024 to submit your MARKies entries.

Finalists and winners of both awards programmes will be celebrated at a fabulous gala dinner ceremony on Friday 21st June 2024.

We wish all entrants the very best of luck with their submissions!

Why Enter?

Advertising + marketing Malaysia prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.

By entering the Agency of the Year Awards and MARKies Awards 2024 you will be part of the industry’s definitive awards programmes to measure, reward and recognise the industry’s top-performing agencies in Malaysia and those agencies behind the most innovative, creative and effective campaigns spanning Malaysia’s marketing industry.

Judged by an independent panel of leading, client-side marketers, you can:

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Showcase your best work, achievements and innovations to prospective clients

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Increase credibility and gain industry-wide recognition as an award-winning agency

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Receive extensive coverage across advertising + marketing magazine and social media, before and after the event

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Boost your profile to help attract new business and new talent

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Remind current clients that you are still top of your game

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Celebrate your successes across your company and project teams, as well as with your clients

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Boost team morale and reward outstanding work

Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Start your entry today!

Entries will close on Friday 8th March 2024 for the AOTY Awards and Friday 15th March 2024 for the MARKies Awards so start your entries today.

AOTY Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions)

Performance

%

Outline the commercial performance of your company over the awards period.

Product

%

Detail how you have developed your product and service offering over the awards period.

People

%

Describe how you have succeeded in managing your teams, including development, retention and key talent hires.

Perspectives

%

Explain how you’ve communicated your company’s perspectives and points of view including industry contribution and thought-leadership.

MARKies Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions)

Creative Ideas

Idea

%

Illustrate the thought process and inspiration behind the idea.

Strategy

%

Outline the strategic approach undertaken to bring your idea to life.

Execution

%

Describe how your creative idea was implemented, the mediums used, and the roles of the different tactics employed.

Results

%

Elaborate on the outcome of the campaign and bottom-line impact.

Media Usage

Idea

%

Describe how the media challenge, context, and thought process behind the idea.

Strategy

%

Outline the strategic approach undertaken to choose specific media.

Execution

%

Describe how your use of media was executed and carried out.

Results

%

Elaborate on the outcome of the campaign and bottom-line impact.

2024 Judges

Nicholas Nyeow

Nicholas Nyeow

General Manager

Berjaya Food Trading Malaysia

Adeline	Chan

Adeline Chan

Head of Marketing

Corvan Asia

TJ Chan

TJ Chan

Marketing Director

easybook.com

Zatalini Zulkiply

Zatalini Zulkiply

APAC Communications Director

GE Vernova

Marilyn	Wang

Marilyn Wang

Chief Marketing Officer

Manulife Malaysia
Izra Izzuddin

Izra Izzuddin

Chief Marketing Officer

HELP Tertiary of HELP Education Group

Hafiza Salim

Hafiza Salim

Director of Marketing Communications and Business Development

Wyndham Acmar Klang Hotel
Edward Ling

Edward Ling

Chief Growth Officer

Yinson Capital

2023 Finalists

AOTY

MARKies

BRAND HIGHLIGHTS