Agency of the Year Singapore 2022

#AOTYAwards

Date: 5 August 2022

Venue (Gala Dinner): Sheraton Petaling Jaya Hotel

Address: Jalan Utara C, Petaling Jaya, Malaysia, 46200

Dress Code: Black Tie with a touch of Red

14 YEARS CELEBRATING AGENCY EXCELLENCE IN MALAYSIA

advertising+marketing’s Agency of the Year is recognised as one of the country’s premier awards programmes to measure, reward and recognise the industry’s top-performing agencies.

This is so much more than an evaluation of the work. Judged by a panel of senior marketers from influential brands, agencies will be assessed on their outstanding business performance, portfolio of clients and campaigns, people & culture and contributions to the industry at large.

AOTY is also home to the MARKies, rewarding the agencies behind the most innovative, creative and effective campaigns spanning Malaysia’s entire marketing services industry.

32

For AOTY, there are 32 enterable categories available to enter this year, as well as an Overall Local Hero award for the best performing independent agency.

44

The MARKies has 44 refreshed categories spanning Creative Ideas, Media Usage and People.

What’s new in 2022?

As the awards have evolved, and in response to impacts brought about by the global pandemic, we’ve created additional categories to reflect the challenges you’ve had to overcome.

NEW AOTY CATEGORIES

Agency of the Year eCommerce Marketing

NEW MARKies CATEGORIES

Most Creative Multicultural Marketing

Most Effective UseB2B Marketing

Most Effective Use Multicultural Marketing

BestSTRATEGIST

You have until 27 April 2022 (AOTY) & 6 May 2022 (MARKies) to complete and submit your entries.

Finalists and winners of both awards programmes will be celebrated at a fabulous gala dinner ceremony on 5 AUG 2022.

We wish all entrants the very best of luck with their submissions!

Why Enter?

advertising+marketing’s prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.

By entering the Agency of the Year Awards and MARKies Awards 2022 you will be part of the industry’s definitive awards programmes to measure, reward and recognise the industry’s top-performing agencies in Malaysia and those agencies behind the most innovative, creative and effective campaigns spanning Malaysia’s marketing industry.

Judged by an independent panel of leading, client-side marketers, you can:

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Showcase your best work, achievements and innovations to prospective clients

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Increase credibility and gain industry-wide recognition as an award-winning agency

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Receive extensive coverage across Marketing magazine and social media, before and after the event

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Boost your profile to help attract new business and new talent

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Remind current clients that you are still top of your game

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Celebrate your successes across your company and project teams, as well as with your clients

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Boost team morale and reward outstanding work

Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Start your entry today!

AOTY Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions)

Performance

%

Outline the commercial performance of your company over the awards period.

Product

%

Detail how you have developed your product and service offering over the awards period.

People

%

Describe how you have succeeded in managing your teams, including development, retention and key talent hires.

Perspectives

%

Explain how you’ve communicated your company’s perspectives and points of view including industry contribution and thought-leadership.

MARKies Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions)

Creative Ideas

Idea

%

Illustrate the thought process and inspiration behind the idea.

Strategy

%

Outline the strategic approach undertaken to bring your idea to life.

Execution

%

Describe how your creative idea was implemented, the mediums used, and the roles of the different tactics employed.

Results

%

Elaborate on the outcome of the campaign and bottom-line impact.

Media Usage

Idea

%

Describe how the media challenge, context, and thought process behind the idea.

Strategy

%

Outline the strategic approach undertaken to choose specific media.

Execution

%

Describe how your use of media was executed and carried out.

Results

%

Elaborate on the outcome of the campaign and bottom-line impact.

Judges

Watch out for this space as we will reveal our independent judging panel for 2022 soon!

Ivy Leong

Ivy Leong

Regional Marketing Director

A.W Faber-Castell

Lim Meng lee

Lim Meng lee

Director, Marketing (Consumer & Healthcare)

Abbott

Ming Yen CHAN

Ming Yen CHAN

Director, Brand & Digital Marketing

AIA Malaysia

Sook Fun Leong

Sook Fun Leong

Managing Director

Bayer Co. Malaysia

Mohd Hisham Saleh

Mohd Hisham Saleh

Head of Marketing

Boat Noodle Malaysia

Linda Chen

Linda Chen

Marketing & Communications Director

Bonia & Braun Büffel

Syed Farouq Syed Nadzari

Syed Farouq Syed Nadzari

Head of Digital Marketing (Online Channels, Digital Content & Social Media)

Celcom

Anusha Segaren

Anusha Segaren

Head of Marketing

Celebrity Fitness, CHi Fitness, FIRE Fitness, Fitness First & GoFit Malaysia

 

 

Eugene Yong

Eugene Yong

Vice President, Marketing

CIMB

Fadzleen Fathy

Fadzleen Fathy

Head of Marketing & Communications

F J Benjamin

Sangeet Singh

Sangeet Singh

Marketing Manager, South East Asia

GoPro

Jessica Tan

Jessica Tan

Director of Digital Marketing & Content

Hilton (Malaysia, Philippines, Sri Lanka) 

Soon Ken NEOH

Soon Ken NEOH

Chief Marketing Officer

Kingsgate International School 
Cecilia Wong

Cecilia Wong

Marketing Director – Malaysia

Klook
Arnee Ismail

Arnee Ismail

Lead, Creative & Placemaking

KSK Land

Malathi Pillay

Malathi Pillay

Head of Communications

Lendlease Malaysia

Jessica Lee

Jessica Lee

Head, Group Marketing

Loob Holding

Kasey Leong

Kasey Leong

Marketing Director

Markaids

Li Shian CHANG

Li Shian CHANG

Head of Marketing, Digital Products

Maybank

Andrea Chuang

Andrea Chuang

Head of Marketing

myTukar, powered by CARRO

Datin S.Shobana

Datin S.Shobana

Head of Branding, Communications & Fundraising

National Kidney Foundation of Malaysia

Siew Lai Wong

Siew Lai Wong

Director of Marketing, Malaysia

PropertyGuru Group

Tiffany Tang

Tiffany Tang

Marketing Director Malaysia, Singapore, Vietnam

Reckitt 

Evelyn Lee

Evelyn Lee

Head of Marketing

Secret Recipe Cakes and Café

Jayson Ong

Jayson Ong

Head of Brand Marketing

SHARP ELECTRONICS MALAYSIA
Boon Jin ONG

Boon Jin ONG

Head of Marketing

SK magic Malaysia
Alvin Chan

Alvin Chan

Head of Marketing Communications

Sony Malaysia

Esther Chua

Esther Chua

Marketing Director

Tupperware Brands Malaysia & Singapore

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