#AOTYAwards
AGENCY OF THE YEAR/MARKies AWARDS KEY DATES
RAISING THE BAR FOR THE 15TH YEAR
CHANGES ARE COMING – CELEBRATING THE BEST AGENCIES IN MALAYSIA
As it enters a landmark 15th year, Advertising + Marketing Malaysia’s Agency of the Year Awards is honoured and humbled to remain one of Malaysia’s premier awards programmes to measure, reward and recognise the industry’s top-performing agencies across four key areas: Performance, Product, People and Perspective.
Agency of the Year is also home to the MARKies, rewarding the agencies behind the most innovative, creative and effective campaigns spanning Malaysia’s entire marketing services industry.
Throughout AOTY’s and the MARKies’ entire existence, one element has never changed: both awards always have, and always will be, determined exclusively by senior client-side marketers. It’s a great opportunity for agencies to face the music and see where they stand in the eyes of the end-user, who can provide a unique perspective on the value of the agency’s work and the effectiveness of the agency-client partnership.
But some things do change, which is why A+M is responding to feedback by introducing a live judging day for shortlisted AOTY entries, and an entry cap for the number of times a single campaign can be entered across the MARKies.
32
For AOTY, there are 32 enterable categories available to enter this year.
44
What’s new in 2023?
Some categories have come and gone, while new, more relevant ones have taken their place. For AOTY, there are 32 enterable categories available to enter this year, while the MARKies has 44 categories spanning Creative Ideas, Media Usage and People.
As the awards have evolved, so too has our approach. Therefore, Advertising + Marketing Malaysia is excited to announce the following changes:
IN-PERSON JUDGING FOR AOTY
First round conducted online
IN-PERSON judging day to review top-5 shortlisted entries
ENTRY CAP FOR MARKies
Entrants may still submit multiple campaigns, but must now choose the 8 most relevant categories for each campaign.
NEW AOTY CATEGORIES
NEW MARKies CATEGORIES
You have until Friday 28 April 2023 to complete and submit your AOTY entries and up until Friday 5 May 2023 to submit your MARKies entries.
Finalists and winners of both awards programmes will be celebrated at a fabulous gala dinner ceremony on Friday 28 July 2023.
We wish all entrants the very best of luck with their submissions!
Why Enter?
Advertising + marketing Malaysia prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.
By entering the Agency of the Year Awards and MARKies Awards 2023 you will be part of the industry’s definitive awards programmes to measure, reward and recognise the industry’s top-performing agencies in Malaysia and those agencies behind the most innovative, creative and effective campaigns spanning Malaysia’s marketing industry.
Judged by an independent panel of leading, client-side marketers, you can:
Showcase your best work, achievements and innovations to prospective clients
Increase credibility and gain industry-wide recognition as an award-winning agency
Receive extensive coverage across advertising + marketing magazine and social media, before and after the event
Boost your profile to help attract new business and new talent
Remind current clients that you are still top of your game
Celebrate your successes across your company and project teams, as well as with your clients
Boost team morale and reward outstanding work
Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!
Start your entry today!
Entries will close on Friday 28 April 2023 for the AOTY awards and Friday 5 May 2023 for the MARKies Awards so start your entries today.
AOTY Judging Criteria
Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions)
Performance
%
Outline the commercial performance of your company over the awards period.
Product
%
Detail how you have developed your product and service offering over the awards period.
People
%
Describe how you have succeeded in managing your teams, including development, retention and key talent hires.
Perspectives
%
Explain how you’ve communicated your company’s perspectives and points of view including industry contribution and thought-leadership.
MARKies Judging Criteria
Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions)
Creative Ideas
Idea
%
Illustrate the thought process and inspiration behind the idea.
Strategy
%
Outline the strategic approach undertaken to bring your idea to life.
Execution
%
Describe how your creative idea was implemented, the mediums used, and the roles of the different tactics employed.
Results
%
Elaborate on the outcome of the campaign and bottom-line impact.
Media Usage
Idea
%
Describe how the media challenge, context, and thought process behind the idea.
Strategy
%
Outline the strategic approach undertaken to choose specific media.
Execution
%
Describe how your use of media was executed and carried out.
Results
%
Elaborate on the outcome of the campaign and bottom-line impact.
Judges
Watch out for this space as we will reveal our independent judging panel for 2023 soon!
PAST JUDGES
We would like to thank our past judges for their time and effort in 2022
Ivy Leong
Regional Marketing Director
A.W Faber-Castell
Lim Meng lee
Director, Marketing (Consumer & Healthcare)
Abbott
Ming Yen CHAN
Director, Brand & Digital Marketing
AIA Malaysia
Sook Fun Leong
Managing Director
Bayer Co. Malaysia
VIDEO HIGHLIGHTS
BRAND HIGHLIGHTS
Primal Digital Agency MY named Search Agency of the Year at AOTY MY 2022
