#AOTYAwards
AGENCY OF THE YEAR/MARKies AWARDS KEY DATES
SETTING THE BENCHMARK FOR EXCELLENCE IN 2025
CELEBRATING 17 YEARS OF HONOURING MALAYSIA’S MARKETING AND ADVERTISING ELITES
As we mark our 17th anniversary, advertising + marketing proudly continues its tradition as the definitive awards programme that celebrates the outstanding achievements of Malaysia’s marketing and advertising agencies.
The Agency of the Year Awards and the esteemed MARKies combine to form a unified platform that highlights the industry’s unparalleled creativity, innovation, and strategic impact across the nation. Together, they reflect the dynamic evolution of Malaysia’s marketing landscape while setting the gold standard for excellence.
What sets us apart is our unwavering commitment to credibility and impartiality. Both the Agency of the Year and MARKies awards are judged exclusively by senior client-side marketers, ensuring a rigorous, fair, and insightful evaluation process that truly recognises the best in agency-client collaboration.
What to Expect in 2025
Senior Client-Side Judging
As always, judging panels will feature top-tier client-side marketers to maintain impartiality and industry expertise.
Live Judging for Agency of the Year
Following the online judging, a live judging session will be conducted for the top 5 shortlisted entries across the categories. This session will take place exclusively among the judges, who will review and deliberate based on the submitted materials to determine the ultimate winners.
MARKies Entry Cap
The entry cap, introduced in 2023, will remain in place to ensure fair competition, allowing a single campaign to be submitted to a maximum of 8 categories.
New AOTY + MARKies Categories
This year, we’re excited to introduce five new categories, reflecting emerging trends and opportunities in the industry:
Search Agency of the Year
Most Creative – Artificial Intelligence
Most Creative – Hyperlocal Marketing
Most Creative – Interactive Storytelling
Most Effective Use – Artificial Intelligence
Most Effective Use – Contextual Advertising
Most Effective Use – Zero-Party Data
Join us as we celebrate the remarkable creativity, effectiveness, and resilience of Malaysia’s marketing and advertising leaders.
The 17th edition of the Agency of the Year + MARKies Awards Malaysia will be a milestone event, spotlighting groundbreaking work and driving the industry forward.
Key Date: Submit both AOTY and MARKies entries by Friday, 4 April 2025.
Winners and finalists will be unveiled at a spectacular gala dinner ceremony on Friday, 20 June 2025.
Showcase your achievements, inspire the industry, and blaze new trails. We wish all entrants the very best of luck!
Why Enter?
a+m prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.
By entering the Agency of the Year Awards and MARKies Awards 2025 you will be part of the industry’s definitive awards programmes to measure, reward and recognise the industry’s top-performing agencies in Malaysia and those agencies behind the most innovative, creative and effective campaigns spanning Malaysia’s marketing industry.
Judged by an independent panel of leading, client-side marketers, you can:
Showcase your best work, achievements and innovations to prospective clients
Increase credibility and gain industry-wide recognition as an award-winning agency
Receive extensive coverage across advertising + marketing's news and social media, before and after the event
Boost your profile to help attract new business and new talent
Remind current clients that you are still top of your game
Celebrate your successes across your company and project teams, as well as with your clients
Boost team morale and reward outstanding work
Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!
Entries will close on Friday, 4 April 2025 for both AOTY Awards and MARKies Awards so start your entries today.
2025 Panel of Judges
Watch this space as we will reveal our independent judging panel for 2025 soon!
Tuan Ee Cheok
Head of Marketing
Gadiy Lim
VP Strategic Alliance’s & Partnership
Anoushka Bhar
Head of PR & Communications
Yen Ong
Head of Marketing
Jayme Lee
Head of Brands & Growth
Care Concierge
Remus Hoo
Head of Media & Budget Management
CelcomDigi
Meera Selvaratnam
Head of Communications
Dutch Lady Milk Industries (DLMI)
Andrew Hong
Head of Marketing
Michael Tan
Coffee Wholesale & Marketing Director
Irene Lim
Global Brand Strategy Director
Suriati Mokhtar
Head, Group Communications & Branding
Malakoff
Tina Tong
General Manager, Group Branding
Malaysia Aviation Group
Rafay Korai
Head of Growth
Mindvalley
Rachel Goh
Zone Head of Employer Branding & Talent Marketing
Nestlé
Michelle Johnson
General Manager, Marketing & Product Development
Samsu Suryati Osman
Head, Customer Experience
PLUS Malaysia
Tiffany Tan
General Manager – Marketing
Pokka
Joel Ong
Head of Digital Marketing
Sunway Medical Centre
Nathrah Johar Salim
Head of Communications
Teleport
Mun Yee Lau
Head of Branded Content and Social
Freddie Wong
Marketing Director
Shermaine Chen
Head of Marketing, Homecare & Foods
Jag Singh
Director, Student Recruitment & Marketing
Faith Tang
APAC Regional Marketing
Watson-Marlow Fluid Technology Solutions, part of Spirax Group
SPONSORS AND PARTNERS
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