Advertising + Marketing Malaysia’s Agency of the Year is recognised as one of the country’s premier awards programme to measure, reward and recognise the industry’s top-performing agencies.

This is so much more than an evaluation of the work. Judged by a panel of senior marketers from influential brands, agencies will be assessed on their outstanding business performance, portfolio of clients and campaigns, people & culture and contributions to the industry at large.

AOTY is also home to the MARKies, rewarding the agencies behind the most innovative, creative and effective campaigns spanning Malaysia’s entire marketing services industry.

For AOTY, there are 31 enterable categories available to enter this year, as well as an Overall Local Hero award for the best performing independent agency. The MARKies has 40 refreshed categories spanning Creative Ideas, Media Usage and People.

As the awards have evolved, and in response to impacts brought about by the global pandemic, we’ve created additional categories to reflect the challenges you’ve had to overcome.

NEW MARKies CATEGORIES

• Most Creative – Audio (Radio/Podcast)

• Most Creative – Campaign Pivot

• Most Creative – COVID-19 Response

• Most Effective Use – Audio (Radio/Podcast)

• Most Effective Use – Influencers / KOLs

PEOPLE CATEGORIES

• Best Account Manager

• Best Art Director / Designer

• Best Copywriter

• Best Planner

Finalists and winners will be celebrated on 3 September 2021, with the exact format pending current safe distancing guidelines closer to the date. Watch this space for updates, and we wish all entrants the very best of luck with their submissions!