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![AOTY_MARKies combined logo Vertical_White Agency of the Year Singapore 2022](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2023/10/AOTY_MARKies-combined-logo-Vertical_White.png)
#AOTYAwards
Gala Date: 21 June 2024 (Friday)
Venue: Hilton Kuala Lumpur
Address: 3, Jalan Stesen Sentral, Kuala Lumpur Sentral, 50470 Kuala Lumpur
Dress Code: The Great Gatsby
SETTING NEW STANDARDS FOR THE 16TH YEAR
![AOTY_MARKies MY Main Image](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2023/02/AOTY_MARKies-MY-Main-Image.png)
MARKING THE PINNACLE OF SUCCESS – HONOURING MALAYSIA’S FINEST AGENCIES
As we celebrate our 16th year, Advertising + Marketing Malaysia is proud to continue its legacy as one of Malaysia’s premier awards programmes, dedicated to recognising and honouring the outstanding achievements of the marketing and advertising industry’s top-performing agencies.
Agency of the Year, in conjunction with the prestigious MARKies, remains at the forefront of celebrating excellence, creativity, and effectiveness in the marketing services industry throughout Malaysia.
Since its inception, one constant has been the commitment to ensure that both the Agency of the Year and the MARKies are evaluated exclusively by senior client-side marketers. This feature underscores our dedication to offering an impartial and credible platform for agencies to showcase their work and establish the effectiveness of their agency-client partnerships.
Senior Client-Side Judging
Just like in previous years, the judging panels for Agency of the Year and the MARKies will be composed exclusively of senior client-side marketers, ensuring the highest level of industry expertise and objectivity.
Live Judging for Agency of the Year
Building on the success of the previous year, we will continue to conduct live judging for the top-5 shortlisted Agency of the Year entries, offering a dynamic and interactive evaluation process.
Entry Cap for the MARKies
To maintain a level playing field, we will uphold the entry cap introduced in 2023, allowing a single campaign to be entered in up to 8 relevant categories.
We are also excited to introduce 4 new categories, reflecting the ever-evolving landscape of marketing and advertising, and providing opportunities for agencies to showcase their innovative work in these areas.
NEW MARKies CATEGORIES
AOTY Judging Criteria
Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions)
Performance
%
Outline the commercial performance of your company over the awards period.
Product
%
Detail how you have developed your product and service offering over the awards period.
People
%
Describe how you have succeeded in managing your teams, including development, retention and key talent hires.
Perspectives
%
Explain how you’ve communicated your company’s perspectives and points of view including industry contribution and thought-leadership.
MARKies Judging Criteria
Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions)
Creative Ideas
Idea
%
Illustrate the thought process and inspiration behind the idea.
Strategy
%
Outline the strategic approach undertaken to bring your idea to life.
Execution
%
Describe how your creative idea was implemented, the mediums used, and the roles of the different tactics employed.
Results
%
Elaborate on the outcome of the campaign and bottom-line impact.
Media Usage
Idea
%
Describe how the media challenge, context, and thought process behind the idea.
Strategy
%
Outline the strategic approach undertaken to choose specific media.
Execution
%
Describe how your use of media was executed and carried out.
Results
%
Elaborate on the outcome of the campaign and bottom-line impact.
2024 Judges
![Steffie Chan](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/04/4Fingers-Crispy-Chicken_Steffie-Chan.png)
Steffie Chan
Head of Marketing
4Fingers Crispy Chicken
![Adeline Abdul Ghani](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/04/Aurelius-Healthcare_Adeline-Abdul-Ghani.png)
Adeline Abdul Ghani
Group Director of Marketing & Communications
Aurelius Healthcare
![Michelle Chen](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/04/ASUS-Malaysia_Michelle-Chen.png)
Michelle Chen
Head of Marketing
ASUS Malaysia
![Nicholas Nyeow](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/03/Berjaya-Food-Trading-Malaysia_Nicholas-Nyeow.png)
Nicholas Nyeow
General Manager
Berjaya Food Trading Malaysia
![Datin Sri Linda Chen](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/04/Bonia-Braun-Buffel_Linda-Chen.png)
Datin Sri Linda Chen
Marketing & Communications Director
Bonia & Braun Büffel
![Huey Ying Leong](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/04/Burger-King-Malaysia_Huey-Ying-Leong.png)
Huey Ying Leong
Head of Marketing
Burger King Malaysia
![Adeline Chan](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/03/Corvan-Asia_Adeline-Chan-1.png)
Adeline Chan
Head of Marketing
Corvan Asia
![Raini Lim](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/04/Cravito-Group_Raini-Lim.png)
Raini Lim
Chief Brand Officer
Cravito Group
![Yasir Chowdhrey](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/04/DHL-Express-Malaysia_Yasir-Chowdhrey.png)
Yasir Chowdhrey
Head of Digital Marketing
DHL Express Malaysia
![TJ Chan](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/03/easybook.com_TJ-Chan.png)
TJ Chan
Marketing Director
easybook.com
![Naveen Thomas](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/03/Edmark-Group-of-Companies_Naveen-Thomas.png)
Naveen Thomas
Head of Digital
![Amy Lim](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/04/Ego-Pharmaceuticals_Amy-Lim.png)
Amy Lim
Regional Head of Digital & Ecommerce
![Zatalini Zulkiply](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/02/GE-Vernova_Zatalini-Zulkiply.png)
Zatalini Zulkiply
APAC Communications Director
GE Vernova
![Izra Izzuddin](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/02/HELP-Tertiary-of-HELP-Education-Group_Izra-Izzuddin.png)
Izra Izzuddin
Chief Marketing Officer
HELP Tertiary of HELP Education Group
![Melissa Wong](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/03/Hawley-Hazel-Malaysia_Melissa-Wong.png)
Melissa Wong
Director, Marketing Malaysia & Regional Brand Development
Hawley & Hazel Malaysia
![Jess How](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/04/HP_Jess-How-1.png)
Jess How
Cluster Marketing Lead (SG, MY & KR) Greater Asia
HP
![Soon Ken Neoh](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/03/Kingsgate-International-School_Soon-Ken-Neoh.png)
Soon Ken Neoh
Chief Marketing Officer
Kingsgate International School
![Zeeshan Muhammad Khan](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/04/LEGOLAND-Malaysia-Resort_Zeeshan-Muhammad-Khan.png)
Zeeshan Muhammad Khan
Head of Marketing
LEGOLAND Malaysia Resort
![Marilyn Wang](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/03/Manulife-Malaysia_Marilyn-Wang.png)
Marilyn Wang
Chief Marketing Officer
![Ben Mahmud](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/03/Petronas_Ben-Mahmud-1.png)
Ben Mahmud
General Manager; Retail Brand Licensing & Solutions
Petronas
![Wirda Mohd Ali](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/04/QVI-QI-Services-M_Wirda-Mohd-Ali.png)
Wirda Mohd Ali
Head of Marketing & Creative Services
QVI (QI Services Malaysia)
![Fujin Liow](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/04/Rolls-Royce-Motor-Cars-Kuala-Lumpur_Fujin-Liow.png)
Fujin Liow
Head of Marketing
Rolls-Royce Motor Cars Kuala Lumpur
![Evelyn Lee](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/03/Secret-Recipe-Cakes-Cafe-Group_Evelyn-Lee.png)
Evelyn Lee
Head of Marketing
Secret Recipe Cakes & Café Group
![Jayson Ong](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/04/Sharp-Electronics-Malaysia_Jayson-Ong.png)
Jayson Ong
Head of Brand Marketing
Sharp Electronics Malaysia
![Eric Ho](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/03/Sofitel-Kuala-Lumpur-Damansara_Eric-Ho.png)
Eric Ho
Director of MARCOM
![Venessa Choy](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/04/Stream-Empire_Venessa-Choy.png)
Venessa Choy
Head of Marketing
![Kins Lim](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/04/The-St.-Regis-Kuala-Lumpur_Kins-Lim.png)
Kins Lim
Director of Marketing & Communications
![Julia Rybalchenko](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/04/Uhrenholt-AS_Julia-Rybalchenko.png)
Julia Rybalchenko
Head of Marketing Asia and Oceania
![Hafiza Salim](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/02/Wyndham-Acmar-Klang-Hotel_Hafiza-Salim.png)
Hafiza Salim
Director of Marketing Communications and Business Development
![Saiful Nizam Shahrom](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/04/YaPEIM_Saiful-Nizam-Shahrom.jpg)
Saiful Nizam Shahrom
Head of Marketing
YaPEIM
![Edward Ling](https://awards.marketing-interactive.com/agency-of-the-year-my/wp-content/uploads/sites/27/2024/02/Yinson_Edward-Ling.png)
Edward Ling
Chief Growth Officer
Yinson Capital