Agency of the Year Singapore 2022

#AOTYAwards

Gala Dinner Date: 28 July 2023
Dress Code: Casino Royale
Venue: Hilton Kuala Lumpur
Address: 3, Jalan Stesen Sentral, Kuala Lumpur Sentral, 50470 Kuala Lumpur

RAISING THE BAR FOR THE 15TH YEAR

CHANGES ARE COMING – CELEBRATING THE BEST AGENCIES IN MALAYSIA

As it enters a landmark 15th year, Advertising + Marketing Malaysia’s Agency of the Year Awards is honoured and humbled to remain one of Malaysia’s premier awards programmes to measure, reward and recognise the industry’s top-performing agencies across four key areas: Performance, Product, People and Perspective.

Agency of the Year is also home to the MARKies, rewarding the agencies behind the most innovative, creative and effective campaigns spanning Malaysia’s entire marketing services industry.

Throughout AOTY’s and the MARKies’ entire existence, one element has never changed: both awards always have, and always will be, determined exclusively by senior client-side marketers. It’s a great opportunity for agencies to face the music and see where they stand in the eyes of the end-user, who can provide a unique perspective on the value of the agency’s work and the effectiveness of the agency-client partnership.

But some things do change, which is why A+M is responding to feedback by introducing a live judging day for shortlisted AOTY entries, and an entry cap for the number of times a single campaign can be entered across the MARKies.

32

For AOTY, there are 32 enterable categories available to enter this year.

44

The MARKies has 44 categories spanning Creative Ideas, Media Usage and People.

What’s new in 2023?

Some categories have come and gone, while new, more relevant ones have taken their place. For AOTY, there are 32 enterable categories available to enter this year, while the MARKies has 44 categories spanning Creative Ideas, Media Usage and People.

As the awards have evolved, so too has our approach. Therefore, Advertising + Marketing Malaysia is excited to announce the following changes:

IN-PERSON JUDGING FOR AOTY

IN-PERSON judging day to review top-5 shortlisted entries

ENTRY CAP FOR MARKies

Entrants may still submit multiple campaigns, but must now choose the 8 most relevant categories for each campaign.

NEW AOTY CATEGORIES

Best Agency Culture

NEW MARKies CATEGORIES

Most Creative World Cup Related Campaign
Most Effective Use Omnichannel

You have until Friday 5 May 2023 to complete and submit your AOTY entries and up until Friday 12 May 2023 to submit your MARKies entries.

Finalists and winners of both awards programmes will be celebrated at a fabulous gala dinner ceremony on Friday 28 July 2023.

We wish all entrants the very best of luck with their submissions!

Why Enter?

Advertising + marketing Malaysia prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.

By entering the Agency of the Year Awards and MARKies Awards 2023 you will be part of the industry’s definitive awards programmes to measure, reward and recognise the industry’s top-performing agencies in Malaysia and those agencies behind the most innovative, creative and effective campaigns spanning Malaysia’s marketing industry.

Judged by an independent panel of leading, client-side marketers, you can:

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Showcase your best work, achievements and innovations to prospective clients

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Increase credibility and gain industry-wide recognition as an award-winning agency

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Receive extensive coverage across advertising + marketing magazine and social media, before and after the event

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Boost your profile to help attract new business and new talent

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Remind current clients that you are still top of your game

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Celebrate your successes across your company and project teams, as well as with your clients

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Boost team morale and reward outstanding work

Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Start your entry today!

Entries will close on Friday 5 May 2023 for the AOTY awards and Friday 12 May 2023 for the MARKies Awards so start your entries today.

AOTY Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions)

Performance

%

Outline the commercial performance of your company over the awards period.

Product

%

Detail how you have developed your product and service offering over the awards period.

People

%

Describe how you have succeeded in managing your teams, including development, retention and key talent hires.

Perspectives

%

Explain how you’ve communicated your company’s perspectives and points of view including industry contribution and thought-leadership.

MARKies Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions)

Creative Ideas

Idea

%

Illustrate the thought process and inspiration behind the idea.

Strategy

%

Outline the strategic approach undertaken to bring your idea to life.

Execution

%

Describe how your creative idea was implemented, the mediums used, and the roles of the different tactics employed.

Results

%

Elaborate on the outcome of the campaign and bottom-line impact.

Media Usage

Idea

%

Describe how the media challenge, context, and thought process behind the idea.

Strategy

%

Outline the strategic approach undertaken to choose specific media.

Execution

%

Describe how your use of media was executed and carried out.

Results

%

Elaborate on the outcome of the campaign and bottom-line impact.

2023 Judges

Gadiy Lim

Gadiy Lim

VP Marketing and Partnerships, Digital SME

Alliance Bank
Azureen Rusdi

Azureen Rusdi

Head of Marketing & Communications

Bank Muamalat Malaysia
Farhan Hafetz

Farhan Hafetz

Head of Brand Management & New Product Development

BERNAS
Raymond Wong

Raymond Wong

Commercial Director

Bio Harvest
Dawn Phuah Hsu-Ling

Dawn Phuah Hsu-Ling

Chief Marketing Officer

Care Concierge
Cecilia Wong

Cecilia Wong

AVP, Group Brand & Sponsorships

CIMB Malaysia
Callista	Fernandez

Callista Fernandez

Associate Marketing Director, Oral Care

Colgate Palmolive
Lavend	Ng

Lavend Ng

Head of Digital & Media

Dutch Lady Milk Industries
Sham Mee Soong

Sham Mee Soong

Marketing Director

Eco-shop Marketing
Kristine	Lim

Kristine Lim

Vice President, Marketing

Genting Malaysia
Deepak	Sharma

Deepak Sharma

Country Manager, Malaysia, Singapore, South Korea & Taiwan

Glenmark Pharmaceuticals
Shafique Iqbal

Shafique Iqbal

Senior Vice President, Head of Strategic Marketing & Special Projects/CSR

Iskandar Investment
MJ Tan

MJ Tan

Group Chief Marketing Officer

Jesin Group
Quennie Tan

Quennie Tan

Head of Marketing

Kenangan Coffee
Martin Soong

Martin Soong

Marketing Manager

Kimberly-Clark

 Yau Chuan Ng

Yau Chuan Ng

Chief Marketing and Digital Officer

Loob Holding
Hemanth K Jayaraman

Hemanth K Jayaraman

Head of Marketing – Loyalty & Travel Solutions

Malaysia Airlines (Malaysia Aviation Group)
Kylie Wong

Kylie Wong

Head, CFS Marketing

OCBC Bank
Dawn Liew

Dawn Liew

Chief Executive Officer

OldTown F&B Group
Hafidz Ismail

Hafidz Ismail

Head of Marketing

PLUS Malaysia
Melissa Sandhu

Melissa Sandhu

Head of Sales and Marketing

Prince Court Medical Centre
Ezran Kamal

Ezran Kamal

Head, Strategic Branding

Small Medium Enterprise Development Bank Malaysia
Deenie Ong

Deenie Ong

Head of Marketing (Oral Care division)

Southern Lion
Chayenne Tan

Chayenne Tan

Head of Marketing (CPBB)

Standard Chartered Bank
Chanratanak Rong

Chanratanak Rong

Assistant Director / Head of Group Marketing Communications

Sunway Healthcare Group
Alyaa Ramlan

Alyaa Ramlan

Head of Social

Telekom Malaysia
Leon Tham

Leon Tham

General Manager - Sales & Marketing

TNTT Packages Express
Nick Yap

Nick Yap

Head of Brand

U Mobile
Kim Lim

Kim Lim

Managing Director

Universal Music Malaysia
Kiranjeet Kaur (Kiran)

Kiranjeet Kaur (Kiran)

Director of Marketing & Communications

W Kuala Lumpur

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