Agency of the Year Singapore 2022

#AOTYAwards

#AOTYAwards Key Dates

14 YEARS CELEBRATING AGENCY EXCELLENCE IN MALAYSIA

Advertising + Marketing Malaysia’s Agency of the Year is recognised as one of the country’s premier awards programmes to measure, reward and recognise the industry’s top-performing agencies.

This is so much more than an evaluation of the work. Judged by a panel of senior marketers from influential brands, agencies will be assessed on their outstanding business performance, portfolio of clients and campaigns, people & culture and contributions to the industry at large.

AOTY is also home to the MARKies, rewarding the agencies behind the most innovative, creative and effective campaigns spanning Malaysia’s entire marketing services industry.

32

For AOTY, there are 32 enterable categories available to enter this year, as well as an Overall Local Hero award for the best performing independent agency.

44

The MARKies has 44 refreshed categories spanning Creative Ideas, Media Usage and People.

What’s new in 2022?

As the awards have evolved, and in response to impacts brought about by the global pandemic, we’ve created additional categories to reflect the challenges you’ve had to overcome.

NEW AOTY CATEGORIES

Agency of the Year eCommerce Marketing

NEW MARKies CATEGORIES

Most Creative Multicultural Marketing

Most Effective UseB2B Marketing

Most Effective Use Multicultural Marketing

BestSTRATEGIST

You have until 20 April 2022 (AOTY) & 29 April 2022 (MARKies) to complete and submit your entries.

Finalists and winners of both awards programmes will be celebrated at a fabulous gala dinner ceremony on 22 July 2022.

We wish all entrants the very best of luck with their submissions!

Why Enter?

A+M prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.

By entering the Agency of the Year Awards and MARKies Awards 2022 you will be part of the industry’s definitive awards programmes to measure, reward and recognise the industry’s top-performing agencies in Malaysia and those agencies behind the most innovative, creative and effective campaigns spanning Malaysia’s marketing industry.

Judged by an independent panel of leading, client-side marketers, you can:

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Showcase your best work, achievements and innovations to prospective clients

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Increase credibility and gain industry-wide recognition as an award-winning agency

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Receive extensive coverage across Marketing magazine and social media, before and after the event

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Boost your profile to help attract new business and new talent

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Remind current clients that you are still top of your game

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Celebrate your successes across your company and project teams, as well as with your clients

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Boost team morale and reward outstanding work

Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Start your entry today!

AOTY Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions)

Performance

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Outline the commercial performance of your company over the awards period.

Product

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Detail how you have developed your product and service offering over the awards period.

People

%

Describe how you have succeeded in managing your teams, including development, retention and key talent hires.

Perspectives

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Explain how you’ve communicated your company’s perspectives and points of view including industry contribution and thought-leadership.

MARKies Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions)

Creative Ideas

Idea

%

Illustrate the thought process and inspiration behind the idea.

Strategy

%

Outline the strategic approach undertaken to bring your idea to life.

Execution

%

Describe how your creative idea was implemented, the mediums used, and the roles of the different tactics employed.

Results

%

Elaborate on the outcome of the campaign and bottom-line impact.

Media Usage

Idea

%

Describe how the media challenge, context, and thought process behind the idea.

Strategy

%

Outline the strategic approach undertaken to choose specific media.

Execution

%

Describe how your use of media was executed and carried out.

Results

%

Elaborate on the outcome of the campaign and bottom-line impact.

Judges

Watch out for this space as we will reveal our independent judging panel for 2022 soon!

PAST JUDGES

We would like to thank our past judges for their time and effort in 2021

Jasmine Jefri

Jasmine Jefri

Head, Marketing & Communications, Community Banking

AFFIN BANK

Stephanie Caunter

Stephanie Caunter

Head of Customer Strategy & Marketing

AIA Malaysia

Suet Funn Liew

Suet Funn Liew

Brand General Manager

AMOREPACIFIC

Nurul Adila Johadi

Nurul Adila Johadi

Head of Marketing

Bank Rakyat

VIDEO HIGHLIGHTS

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