2020 Winners
Event Agency of the Year 2020
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Mercury Marketing & Communications |
Event Marketer of the Year 2020
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Manulife Singapore |
1. Best B2B Event: Conferences / Meetings / Seminars
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Gold DBS Bank Campaign: DBS Asian Insights Conference 2020 Agency: Pico Art International |
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Silver Google Indonesia Campaign: Google for Indonesia Agency: MCI Group Asia Pacific |
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Bronze Google Indonesia Campaign: YouTube Brandcast 2019 Agency: MCI Group Asia Pacific |
2. Best B2B Event: Exhibitions / Trade Shows
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Gold Gariath Concepts Brand: ESGS Campaign: Electronic Sports and Gaming Summit (ESGS) 2019 Business Day |
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Silver Toyota Astra Motor Brand: Toyota Campaign: Toyota Dealer Convention 2019 Agency: dentsu mcgarrybowen |
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Bronze Changi Airport Group Campaign: Singapore Airshow 2020 Agencies: INX, Because Experiential Marketing |
3. Best Business Event: Internal
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Gold Manulife Singapore Campaign: Power Up |
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Silver DHL Express Campaign: DHL AsiaCup 2019 Agency: Clearwater Communications |
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Bronze DBS Bank Campaign: DBS Data Day |
4. Best Community Event
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Gold EnableAsia Brand: Enabling Festival Campaign: Enabling Festival 2019 Agency: Strategic DigitaLab (A member company of SPRG) |
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Silver DBS Bank Campaign: POSB PAssion Run for Kids 2019 |
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Bronze Bandwagon, National Arts Council Brand: Hear65 Campaign: Hear65 Sing Along SG |
5. Best Consumer Event: Arts & Entertainment
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Gold Nestlé Indonesia Brand: Nestlé Bear Brand Campaign: Bear Brand Bisa Banget Agency: FAB |
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Silver Bandwagon, National Arts Council Brand: Hear65 Campaign: Hear65 Sing Along SG |
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Bronze PLDT Brand: PLDT Home Campaign: 34th Kadayawan Festival powered by PLDT Home |
6. Best Consumer Event: eSports
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Gold ONE Esports Campaign: ONE Esports Dota 2 Singapore World Pro Invitational |
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Silver PLDT Brand: PLDT Smart Campaign: PLDT-Smart Cyber City in ESGS 2019 |
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Bronze Razer Asia Pacific Campaign: Esports at the 30th Southeast Asian (SEA) Games |
7. Best Consumer Event: Product Launch / Re-Launch
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Gold Beam Suntory Asia Brand: Maker’s Mark Campaign: Maker’s Mark Distillery Experience Agencies: Divisions Communications, BlackVine |
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Silver Porsche Asia Pacific Campaign: The New Porsche 911 Timeless Machine Agency: Visionnaire |
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Bronze Heineken Malaysia Brand: Tiger Crystal Campaign: Tiger Crystal Product Launch Agency: Connect Dots |
8. Best Consumer Event: Sports & Fitness
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Gold New Balance Campaign: #SGOutrunCovid Virtual Race Agency: The Co-organization |
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Silver Orange Room, Novastella Campaign: Run For Heroes 2020 |
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Bronze Under Armour Campaign: Under Armour – Test of Will 2019 Agencies: INX, Alive Brand Experience |
9. Best Content Creation for a Virtual Event
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Gold Singapore Tourism Board Campaign: Singapore Food Festival 2020 Agency: Mojito Ventures |
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Silver Singapore Management University Campaign: SMU Virtual Graduation and Career Fair |
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Bronze SG Spark Squad Campaign: SG Spark Squad Virtual Hangouts – The Real Jeff Show Agency: Eventions Group |
10. Best Creative Element for an Event
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Gold Manulife Singapore Campaign: Museum of Claims |
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Silver Singapore Red Cross Campaign: Counting on You LIVE Agency: Unearthed Productions |
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Bronze Perbadanan Putrajaya (PPJ) Campaign: Lights And Motion Putrajaya 2019 (LAMPU) Agency: Ahem Ideas |
11. Best Digital Integration
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Gold DBS Bank Campaign: River Hongbao 2020 |
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Silver Lancôme Campaign: Lancôme Génifique #LiveYourStrength Virtual Flagship Store Agency: MERCURY |
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Bronze Mediacorp Brand: Mediacorp Suria Campaign: The Suria 20 Digital Experience |
12. Best Event Ambience
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Gold Manulife Singapore Campaign: Museum of Claims |
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Silver Cartier Campaign: Clash de Cartier Studio Agency: Lumina Live |
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Bronze Porsche Asia Pacific Campaign: The New Porsche 911 Timeless Machine Agency: Visionnaire |
13. Best Event Branding
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Gold Asia Pacific Breweries Brand: Heineken® Campaign: Heineken F1 Pre Race Party Agency: Sunshine Nation |
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Silver Chevron Singapore Brand: Caltex Campaign: The Giant Pineapple Roll Agency: VMLY&R ASIA |
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Bronze Bandwagon, National Arts Council Brand: Hear65 Campaign: Hear65 Sing Along SG |
14. Best Event by an In-house Team
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Gold Manulife Singapore Campaign: Power Up |
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Silver DBS Bank Campaign: DBS Data Day |
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Bronze RHB Singapore Campaign: RHB Financial Literacy Programme |
15. Best Event for a Targeted Community
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Gold William Grant & Sons Campaign: 1887 Virtual Bar Agency: AKA Asia |
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Silver Nestlé Malaysia Brand: Nescafé Gold Campaign: Nescafé Gold Container Café Agency: Red Nose |
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Bronze Singapore Management University Campaign: SMU Virtual Graduation and Career Fair |
16. Best Event on a Budget
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Gold NDPeeps Campaign: NDP from Home Agency: Unearthed Productions |
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Silver PATSG Campaign: #PATSG Agency: Zenway Productions |
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Bronze Always Marketing Brand: Extending Hearts Campaign: Extending Hearts, Always |
17. Best Event Production
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Gold Garden Beats Campaign: Garden Beats 2020 Agency: Sunshine Nation |
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Silver Porsche Asia Pacific Campaign: The New Porsche 911 Timeless Machine Agency: Visionnaire |
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Bronze Heineken Malaysia Brand: Tiger Crystal Campaign: Tiger Crystal Product Launch Agency: Connect Dots |
18. Best Experiential Marketing
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Gold Manulife Singapore Campaign: Museum of Claims |
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Silver HSBC Jade Campaign: HSBC Jade Enrich List Launch Event Agency: Pernickety Events |
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Bronze Beam Suntory Asia Brand: Jim Beam Highball Campaign: Jim Beam Highball Pop Up Bar Singapore Agencies: Divisions Communications, BlackVine |
19. Best Government Sector / Non-Profit
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Gold Bandwagon, National Arts Council Brand: Hear65 Campaign: Hear65 Sing Along SG |
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Silver EnableAsia Brand: Enabling Festival Campaign: Enabling Festival 2019 Agency: Strategic DigitaLab (A member company of SPRG) |
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Bronze Singapore Management University Campaign: SMU Virtual Graduation and Career Fair |
20. Best Immersive Experience
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Gold Manulife Singapore Campaign: Museum of Claims |
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Silver William Grant & Sons Campaign: The Balvenie Stories Agencies: AKA Asia, The General Co |
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Bronze DBS Bank Campaign: DBS Asian Insights Conference 2020 Agency: Pico Art International |
21. Best Innovative Transition - Physical to Virtual
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Gold Ang Mo Kio-Hougang Constituency Office Campaign: Ang Mo Kio-Hougang National Day Celebrations 2020 Agency: Eventions Group |
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Silver New Balance Campaign: #SGOutrunCovid Virtual Race Agency: The Co-organization |
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Bronze William Grant & Sons Campaign: 1887 Virtual Bar Agency: AKA Asia |
22. Best Pop-up Experience / Environment
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Gold Beam Suntory Asia Brand: Jim Beam Highball Campaign: Jim Beam Highball Pop Up Bar Singapore Agencies: Divisions Communications, BlackVine |
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Silver Clarins Campaign: House of Clarins Agency: MERCURY |
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Bronze Central Narcotics Bureau Campaign: The Horrors of The Cannabeast Agencies: INX, ADK Connect Singapore |
23. Best PR / Marketing Stunt
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Gold Chevron Singapore Brand: Caltex Campaign: The Giant Pineapple Roll Agency: VMLY&R ASIA |
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Silver Nestlé Malaysia Brand: Nescafé Gold Campaign: Nescafé Gold Container Café Agency: Red Nose |
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Bronze PLDT Brand: PLDT Home Campaign: Bring Home The Holideals |
24. Best Press / Media Event
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Gold TNG Digital (Touch ‘n Go eWallet) Brand: Touch ‘n Go eWallet Campaign: Raya Sempoi Agency: Zeno Malaysia |
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Silver William Grant & Sons Campaign: The Balvenie Stories Agencies: AKA Asia, The General Co |
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Bronze PLDT Brand: PLDT Home Fibr Campaign: The Journey of Catriona Gray in the Miss Universe Homecoming 2019 |
25. Best Retail / Shopper Event
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Gold HSBC Institutional Trust Services (Singapore) Limited as Trustee of CapitaLand Mall Trust – Plaza Singapura Campaign: Pretty Sweet 45 Agency: ULTIMATE (Moo Choo Enterprises) |
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Silver Nestlé Malaysia Brand: Nescafé Gold Campaign: Nescafé Gold Container Café Agency: Red Nose |
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Bronze Tesco (Stores) Malaysia Brand: Tesco Malaysia Campaign: Tesco Chinese New Year Semua Ong Mali 13-Hour Facebook Live Agency: IDOTYOU |
26. Best Team (Agency)
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Gold MERCURY |
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Silver Now Comms Asia |
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Bronze Clearwater Communications |
27. Best Team (Brand)
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Gold Accenture |
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Silver Lee Kuan Yew School of Public Policy (NUS) |
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Bronze Beam Suntory Asia |
28. Best Use of a Venue
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Gold HSBC Jade Campaign: HSBC Jade Future Green Agency: Pernickety Events |
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Silver Asia Pacific Breweries Brand: Guinness Campaign: Guinness Great Grill Out Agency: Sunshine Nation |
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Bronze HP PPS Asia Pacific Campaign: HP Retail Executive Forum Agency: The Events Network |
29. Best Use of Games / Contests
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Gold Lazada Campaign: Lazada Cyber Combat Agency: EVOS Esports |
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Silver Kenanga Investment Bank Campaign: Rescue Raya by Kenanga |
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Bronze Prudential Campaign: Prudential Digital WorkPLAYce Agency: Trinax |
30. Best Use of Hosting Platforms
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Gold William Grant & Sons Campaign: 1887 Virtual Bar Agency: AKA Asia |
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Silver DBS Bank Campaign: DBS Asian Insights Conference 2020 Agency: Pico Art International |
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Bronze SAP Concur Campaign: The CxO Perspective Agency: Now Comms Asia |
31. Best Use of Influencers
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Gold Lancôme Campaign: Lancôme Génifique #LiveYourStrength Virtual Flagship Store Agency: MERCURY |
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Silver Bandwagon, National Arts Council Brand: Hear65 Campaign: Hear65 Sing Along SG |
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Bronze Singtel Brand: PVP Esports Campaign: PVP Esports @ Singapore Comic Con |
32. Best Use of Live Streaming
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Gold L’Oreal Malaysia Campaign: L’Oreal Virtual Beauty Festival 12-Hour Facebook Live Event Agency: IDOTYOU |
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Silver Manulife Singapore Campaign: Manulife Agency Virtual Awards Night 2020 |
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Silver PLDT Brand: PLDT Home Campaign: “No Learner Left Behind”: A Benefit Concert for the new normal in education #AtHomeWithPLDT |
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Bronze Lazada Campaign: Lazada Cyber Combat Agency: EVOS Esports |
33. Best Use of Multi-Channel Marketing
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Gold William Reed Campaign: World’s 50 Best Restaurants Agency: Clearwater Communications |
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Silver Quill Automobiles Campaign: Quill Automobiles X Marks the Future Agency: Be Strategic |
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Bronze NDPeeps Campaign: NDP from Home Agency: Unearthed Productions |
34. Best Use of Social Media
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Gold New Balance Campaign: #SGOutrunCovid Virtual Race Agency: The Co-organization |
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Silver Razer Asia Pacific Campaign: Esports at the 30th Southeast Asian (SEA) Games |
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Bronze Lee Kuan Yew School of Public Policy (NUS) Campaign: Asia Thinker Series |
35. Best Use of Sponsorship
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Gold HSBC Campaign: HSBC Rugby 7’s Kicking Game Agency: Digitas Singapore |
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Silver Lazada Campaign: Lazada Cyber Combat Agency: EVOS Esports |
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Bronze Manchester City Football Club Campaign: Man City FIFA 20 Cup |
36. Best Venue Experience
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Gold ONE Esports Campaign: ONE Esports Dota 2 Singapore World Pro Invitational |
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Silver Plaza Singapura Campaign: Pretty Sweet 45 Agency: ULTIMATE (Moo Choo Enterprises) |
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Bronze YILI Group (China) Brand: Ambrosial Campaign: Ambrosial Official Launch Agencies: Werks Solutions, MSL Singapore, Saatchi & Saatchi Singapore |
37. Best Virtual Event (B2B)
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Gold Prudential Corporation Asia Campaign: Prudential MDRT Annual Meeting Virtual Event 2020 Agency: MCI Group Asia Pacific |
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Silver BASF – Performance Materials Asia Pacific Campaign: BASF Footwear Innovation Centre Virtual Event Launch Agency: Trinax |
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Bronze DBS Bank Campaign: DBS Asian Insights Conference 2020 Agency: Pico Art International |
38. Best Virtual Event (B2C)
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Gold Lancôme Campaign: Lancôme Génifique #LiveYourStrength Virtual Flagship Store Agency: MERCURY |
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Silver William Grant & Sons Campaign: 1887 Virtual Bar Agency: AKA Asia |
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Bronze Singapore Tourism Board Campaign: Singapore Food Festival 2020 Agency: Mojito Ventures |
39. Marketing Events Champion (Agency)
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Gold IDOTYOU Individual: Dorothy Fong |
40. Marketing Events Champion (Brand)
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Gold EnableAsia Individual: Daniel Lim |