Finalists
1. Best B2B Brand Experience
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Amazon Brand: Amazon Web Service (AWS) Campaign: Amazon Summit Asean Online 2021 Agency: Mills |
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Asia Pacific Breweries (Singapore) Brand: Edelweiss Campaign: Edelweiss Trade Launch Agency: POPPER ASIA (Singapore) |
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BioHorizons Campaign: Katara Dental Smile Rewards |
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Eastern Communications Campaign: Upholding High Touch: Eastern Communications’ Link VIP Club Loyalty Events |
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Johnson & Johnson Brand: Acuvue Campaign: Acuvue Define Fresh Collection Trade Launch Agency: Motion for Impact |
2. Best B2B Event: Conferences / Meetings / Seminars
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Bridge Mobile Brand: Bridge Alliance Campaign: Bridge Alliance CXO Digital Forum |
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Eastern Communications Campaign: E-Huddle: Championing Digital Transformation amid the Pandemic |
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Fit Summit Campaign: Fit Summit Agency: INX |
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Lions Home For The Elders Campaign: Lions Home For The Elders 40th Anniversary Book Launch Agency: LOUPE Singapore |
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PCMA Campaign: Convening Leaders 2021 Agency: George P Johnso |
3. Best B2C Brand Experience
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Abbott Nutrition Malaysia Campaign: Pediasure Plain Flavour with 0% Sucrose Launch Agency: INK Marketing |
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Carlsberg Campaign: Carlsberg CNY 2021 Year of the Ox Agency: INK Marketing |
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Porsche Campaign: #Driving Tomorrow Exhibition Agency: George P Johnson |
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Taylor’s University Campaign: Taylor’s Future Movement x Sneakerlah Agency: Noir by Entropia |
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The Edrington Group Brand: The Macallan Campaign: The Macallan Experience Agency: Rebel & Soul |
4. Best Business Event: Internal
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DBS Bank Campaign: Master Blaster Unplugged Agency: Shobiz Experiential Communications |
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Ericsson Campaign: MOAI’s Got Talent Agency: George P Johnson |
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Kenanga Investment Bank Campaign: #GreenAtHome |
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Kenanga Investment Bank Campaign: Celebrating The Kenanga Culture |
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Lions Home For The Elders Campaign: Lions Home For The Elders 40th Anniversary Book Launch Agency: LOUPE Singapore |
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Medtronic Campaign: KOM 2022 Agency: George P Johnson |
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Standard Chartered Bank Campaign: Recognition Awards 2020 Agency: Now Comms Asia |
5. Best Community Event
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Central Singapore CDC Brand: The Purple Parade Campaign: The Purple Parade 2020 |
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Community Chest Brand: Community Chest Heartstrings Walk 2021 Campaign: Heartstrings 2021 Agency: Ape Works |
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HP India Sales Campaign: HP Indigo – Project Smile Agency: PMG Integrated Communications |
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Nestlé Indonesia Brand: Nestlé BATITA Campaign: Kampung Tangguh BATITA Agency: Fabulous Indonesia |
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Nestlé Indonesia Brand: DANCOW FORTIGO Campaign: DANCOW Siap Sekolah Agency: Fabulous Indonesia |
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Ocean Purpose Project Brand: Supporting India SG Campaign: Ocean Purpose Festival India Covid-19 Relief Fundraiser Agency: Mathilda Dsilva |
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Paperspace Campaign: The Office, Disrupted Agency: Motion for Impact |
6. Best Consumer Event: Arts & Entertainment
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CapitaLand Brand: CapitaStar Campaign: #HelloIAm |
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OCBC, BOS Campaign: Dale Chihuly: Glass in Bloom Agency: Hustle & Bustle |
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UltraSuperNew |
7. Best Consumer Event: Esports
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ASUSTek Computer Brand: Republic of Gamers Campaign: ROG Masters Asia Pacific 2021 Agency: Zenway Productions |
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Etika Holdings Brand: Mountain Dew Campaign: PUBG Mobile Dew Challenge Agency: Geek Events |
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EVOS Esports Campaign: EVOS Fams Cup |
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FIGHT Digital Brand: FIGHT Esports Campaign: FIGHT Campus League |
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Hutchison 3 Indonesia Campaign: H3RO E-SPORTS TOURNAMENT |
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Porsche Campaign: Asia Pacific Forza Cup Agency: George P Johnson |
8. Best Consumer Event: Product Launch / Re-Launch
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Diesel Brand: OTB Group Campaign: Diesel | Pronounce: Launch Experience Agency: Media.Monks |
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FWD Vietnam Life Insurance Campaign: FWD Music Tour 2020 |
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Unilever Singapore Brand: Magnum Campaign: Magnum Mini Matcha World Agencies: Jack Morton Worldwide, Golin Singapore |
9. Best Consumer Event: Sports & Fitness
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Community Chest Brand: Community Chest Heartstrings Walk 2021 Campaign: Heartstrings 2021 |
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Football Association of Singapore Brand: eSingapore Premier League Campaign: eSingapore Premier League Agency: Zenway Productions |
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Lazada Indonesia Campaign: Lazada Cyber Combat Agency: EVOS Esports |
10. Best Content Creation for a Virtual Event
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CapitaLand Brand: CapitaStar Campaign: #HelloIAm |
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Shiseido Campaign: Ultimune 3.0 Launch #ShiseidoPowerIsYou Agency: DFW Creative |
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Hongkong and Shanghai Banking Corporation Brand: HSBC Campaign: HSBC Hex-Live Agency: Pico Art International |
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HP Inc. Malaysia Campaign: For Every Dream in the Making – Spectre x360 14 Media and Consumer Launch Agency: Infinity Pico Asia |
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Nestlé Indonesia – Wyeth Nutrition Brand: S-26 PROCAL GOLD Campaign: SPACE SCIENCE CAMP #DariBelajarJadiHebat Agency: Fabulous Indonesia |
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Red Hat Asia-Pacific Campaign: Red Hat APAC Sales Kick-Off 2021 Agency: MCI Group Asia Pacific |
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ST Engineering Campaign: InnovD Showcase Agencies: Now Comms Asia, Studio Mojo |
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Standard Chartered Bank Campaign: Recognition Awards 2020 Agency: Now Comms Asia |
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The Front Row Campaign: The Front Row Agency: AP Media |
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Veeam Software Campaign: Up Your Data Protection Agency: Now Comms Asia |
11. Best Creative Element for an Event
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*SCAPE Campaign: Pathway Agency: Zenway Productions |
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DBS Bank Campaign: POSB #HuntYourZodiac 2021 Agency: The Secret Little Agency (TSLA) |
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HP Inc. Malaysia Campaign: For Every Dream in the Making – Spectre x360 14 Media and Consumer Launch Agency: Infinity Pico Asia |
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Jo-Ho Campaign: COUNTERPLACE+(partofFUTURESPACE-“Anepicjourneyintothemetaverse”) Agency: Mischief Makers |
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ST Engineering Campaign: InnovD Showcase Agencies: Now Comms Asia, Studio Mojo |
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Standard Chartered Bank Campaign: Recognition Awards 2020 Agency: Now Comms Asia |
12. Best Digital Integration
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HP Inc. Malaysia Campaign: Creators of Tomorrow Agency: Infinity Pico Asia |
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Singapore Retailers Association Brand: eGSS Campaign: eGSS Shop. Win. Experience. Agency: TMRW |
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The Singapore Army Campaign: Our Army Women’s Career iFair 2021 Agency: HYDSE |
13. Best Event Ambience
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Asia Pacific Breweries (Singapore) Brand: Edelweiss Campaign: Edelweiss Trade Launch Agency: POPPER ASIA (Singapore) |
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Lions Home For The Elders Campaign: Lions Home For The Elders 40th Anniversary Book Launch Agency: LOUPE Singapore |
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OCBC, BOS Campaign: Dale Chihuly: Glass in Bloom Agency: Hustle & Bustle |
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ST Engineering Campaign: InnovD Showcase Agencies: Now Comms Asia, Studio Mojo |
14. Best Event Branding
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Asia Pacific Breweries (Singapore) Brand: Edelweiss Campaign: Edelweiss Trade Launch Agency: POPPER ASIA (Singapore) |
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HEINEKEN Cambodia Brand: Heineken® Campaign: Heineken® House of UEFA EURO 2020 Agency: IdeaFactory Advertising |
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Singapore Retailers Association Brand: eGSS Campaign: eGSS Shop. Win. Experience. Agency: TMRW |
15. Best Event by an In-house Team
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Acronis Campaign: Acronis Global Cyber Summit 2020 Agency: Acronis Global Events Team |
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Hustle & Bustle Campaign: Dale Chihuly: Glass in Bloom |
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Kenanga Investment Bank Campaign: Celebrating The Kenanga Culture |
16. Best Event for a Targeted Community
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ASUSTek Computer Brand: Republic of Gamers Campaign: ROG Masters Asia Pacific 2021 Agency: Zenway Productions |
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Breast Cancer Welfare Association Malaysia, Pfizer Malaysia Campaign: #UNPAUSE Agencies: Hexa-Communications, Vox Eureka |
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Central Singapore CDC Brand: The Purple Parade Campaign: The Purple Parade 2020 |
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Esplanade Campaign: Esplanade – Theatres On The Bay Agency: INX |
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HP India Sales Campaign: HP Indigo Campaign Herography Agency: PMG Integrated Communications |
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Nestlé Indonesia – Wyeth Nutrition Brand: Wyeth Nutrition S-26 Campaign: S-26 Loyalty Program Belajar Jadi Hebat Lounge Exceptional Week Agency: The ICON! Creative Service |
17. Best Event on a Budget
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*SCAPE Campaign: Pathway Agency: Zenway Productions |
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FWD Vietnam Life Insurance Campaign: FWD Music Tour 2020 |
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Lions Home For The Elders Campaign: Lions Home For The Elders 40th Anniversary Book Launch Agency: LOUPE Singapore |
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Mindef Brand: NDP 2021 Campaign: NDP 2021 |
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The Arts House Campaign: Textures – The Bottled City | Celebrating Singapore Literature Agency: INX |
18. Best Event Production
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3Particle Solution Brand: ASUS ROG Campaign: ASUS ROG Zephyrus G14 Launch |
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Ericsson Campaign: MOAI’s Got Talent Agency: George P Johnson |
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Etika Holdings Brand: Mountain Dew Campaign: PUBG Mobile Dew Challenge Agency: Geek Events |
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Lions Home For The Elders Campaign: Lions Home For The Elders 40th Anniversary Book Launch Agency: LOUPE Singapore |
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New Balance Singapore Brand: New Balance Campaign: New Balance 327 Diner Agency: The Co-organization |
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OCBC, BOS Campaign: Dale Chihuly: Glass in Bloom Agency: Hustle & Bustle |
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PCMA Campaign: Convening Leaders 2021 Agency: George P Johnson |
19. Best Event Response to COVID-19
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DBS Bank Campaign: POSB #HuntYourZodiac 2021 Agency: The Secret Little Agency (TSLA) |
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HEINEKEN Cambodia Brand: Heineken® Campaign: Heineken® House of UEFA EURO 2020 Agency: IdeaFactory Advertising |
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Hongkong and Shanghai Banking Corporation Brand: HSBC Campaign: Moving ForwART Campaign Agency: Ogilvy Singapore |
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Hongkong and Shanghai Banking Corporation Brand: HSBC Campaign: HSBC Hex-Live Agency: Pico Art International |
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Johnson & Johnson Brand: Acuvue Campaign: Acuvue Define Fresh Collection Trade Launch Agency: Motion for Impact |
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Malaysian Higher Education Institutions Campaign: Yes2Malaysia The Biggest Education Malaysia Virtual Expo 2020 |
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Nestlé Indonesia Brand: LACTOGROW Campaign: Grow Happy Fantasea Drive Thru Agency: Fabulous Indonesia |
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Nestlé Indonesia Brand: MILO Campaign: MILO Activ Indonesia Agency: Fabulous Indonesia |
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Singapore Retailers Association Brand: eGSS Campaign: eGSS Shop. Win. Experience. Agency: TMRW |
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Standard Chartered Bank Campaign: Recognition Awards 2020 Agency: Now Comms Asia |
20. Best Experiential Marketing
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Huxley Campaign: Huxley 5.5 Surprise box Campaign Agency: THE NEXT CREATIVE |
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Lenovo Singapore Campaign: Lenovo eXperiential Day Agency: Roots Asia Pacific (Singapore) |
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Nestlé Indonesia – Wyeth Nutrition Brand: Wyeth Nutrition S-26 Campaign: S-26 Loyalty Program Belajar Jadi Hebat Lounge Exceptional Week Agency: The ICON! Creative Service |
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New Balance Singapore Brand: New Balance Campaign: New Balance 327 Diner Agency: The Co-organization |
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Taylor’s University Campaign: Taylor’s Future Movement x Sneakerlah Agency: Noir by Entropia |
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The Edrington Group Brand: The Macallan Campaign: The Macallan Experience Agency: Rebel & Soul |
21. Best Government Sector / Non-Profit
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*SCAPE Campaign: Pathway Agency: Zenway Productions |
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Central Singapore CDC Brand: The Purple Parade Campaign: The Purple Parade 2020 |
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Community Chest Brand: Community Chest Heartstrings Walk 2021 Campaign: Heartstrings 2021 Agency: Ape Works |
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Lions Home For The Elders Campaign: Lions Home For The Elders 40th Anniversary Book Launch Agency: LOUPE Singapore |
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National Heritage Board Campaign: Children’s Season 2020 Agency: AP Media |
22. Best Immersive Experience
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Asia Pacific Breweries (Singapore) Brand: Edelweiss Campaign: Edelweiss Trade Launch Agency: POPPER ASIA (Singapore) |
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Hongkong and Shanghai Banking Corporation Brand: HSBC Campaign: HSBC Hex-Live Agency: Pico Art International |
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Standard Chartered Bank Campaign: Recognition Awards 2020 Agency: Now Comms Asia |
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The Edrington Group Brand: The Macallan Campaign: The Macallan Experience Agency: Rebel & Soul |
23. Best Innovative Transition- Physical to Virtual
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Cisco Systems Campaign: Cisco Connect ASEAN 2020 |
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Berry Street Campaign: Professional Learning & Development Agency: Cvent |
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Hongkong and Shanghai Banking Corporation Brand: HSBC Campaign: HSBC Hex-Live Agency: Pico Art International |
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Singapore Retailers Association Brand: eGSS Campaign: eGSS Shop. Win. Experience. Agency: TMRW |
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Unilever Singapore Brand: Magnum Campaign: Magnum Mini Matcha World Agencies: Jack Morton Worldwide, Golin Singapore |
24. Best Integrated Event Campaign
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Shiseido Campaign: Ultimune 3.0 Launch #ShiseidoPowerIsYou Agency: DFW Creative |
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FWD Vietnam Life Insurance Campaign: FWD Music Tour 2020 |
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Nestlé Indonesia Brand: MILO Campaign: MILO Activ Indonesia Agency: Fabulous Indonesia |
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Singapore Retailers Association Brand: eGSS Campaign: eGSS Shop. Win. Experience. Agency: TMRW |
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The Edrington Group Brand: The Macallan Campaign: The Macallan Experience Agency: Rebel & Soul |
25. Best Pop-up Experience / Environment
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Esplanade Campaign: Esplanade – Theatres On The Bay Agency: INX |
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Nestlé Indonesia Brand: LACTOGROW Campaign: Grow Happy Fantasea Drive Thru Agency: Fabulous Indonesia |
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New Balance Singapore Brand: New Balance Campaign: New Balance 327 Diner Agency: The Co-organization |
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Shiseido Travel Retail Brand: Clé de Peau Beauté Campaign: Clé de Peau: Haitang Bay Outpost Agency: Media.Monks |
26. Best Press / Media Event
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Breast Cancer Welfare Association Malaysia, Pfizer Malaysia Campaign: #UNPAUSE Agencies: Hexa-Communications, Vox Eureka |
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EVOS Esports Brands: EVOS X VISA X Mandiri Campaign: Media Discussion: Indonesia Esports Industry Outlook 2021 |
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Netflix Campaign: BLACKPINK Light up The Sky Media and Fan Event Agency: George P Johnson |
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Vizta Brand: Mobile Legends Bang Bang Campaign: Manny Pacquiao Launch Agency: FANTASTIKMANILA |
27. Best PR-Led Event Campaign
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Breast Cancer Welfare Association Malaysia & Pfizer Malaysia Campaign: #UNPAUSE Agencies: Hexa-Communications, Vox Eureka |
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Nestlé Indonesia Brand: DANCOW FORTIGRO Campaign: DANCOW Kreasi Anak Indonesia Agencies: Fabulous Indonesia, H+K Strategies, OCEAN |
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Vizta Brand: Mobile Legends Bang Bang Campaign: Manny Pacquiao X MLBB Agency: FANTASTIKMANILA |
28. Best Retail / Shopper Marketing
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Diesel Brand: OTB Group Campaign: Diesel | Pronounce: Launch Experience Agency: Media.Monks |
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Guerlain Paris Campaign: Guerlain Paris Abeille Royale AR Experience Agency: Trinax |
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Nestle Campaign: Nestle Corporate Metal Standee at Petrol Mart Agency: INK Marketing |
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Nestle Campaign: Nescafe Gold Campaign Launch Agency: INK Marketing |
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New Balance Singapore Brand: New Balance Campaign: New Balance 327 Diner Agency: The Co-organization |
29. Best Use of Gamification / Contests
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ASUSTek Computer Brand: Republic of Gamers Campaign: ROG Masters Asia Pacific 2021 Agency: Zenway Productions |
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DBS Bank Campaign: DBS Cloud Certification Challenge Agency: The Secret Little Agency (TSLA) |
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DBS Bank Campaign: POSB #HuntYourZodiac 2021 Agency: The Secret Little Agency (TSLA) |
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Midea International Business Campaign: Midea #WorldClass Awards Agency: Octagon Singapore |
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Porsche Campaign: Asia Pacific Forza Cup Agency: George P Johnson |
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Unilever Singapore Brand: Magnum Campaign: Magnum Mini Matcha World Agencies: Jack Morton Worldwide, Golin Singapore |
30. Best Use of Hosting Platforms
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Bursa Malaysia Campaign: Invest Malaysia 2020 Virtual Series Agencies: Hello Virtual Event (Malaysia), Above Creative Events (Malaysia) |
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ST Engineering Campaign: InnovD Showcase Agencies: Now Comms Asia, Studio Mojo |
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Standard Chartered Bank Campaign: Recognition Awards 2020 Agency: Now Comms Asia |
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The Singapore Army Campaign: Our Army Women’s Career iFair 2021 Agency: HYDSE |
31. Best Use of Influencers / KOLs
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ASUS Campaign: Whole Day Play Game |
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CapitaLand Brand: CapitaStar Campaign: #HelloIAm |
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foodpanda Philippines Campaign: Online Flyering Services Agency: CEA Creatives and Events |
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FWD Vietnam Life Insurance Campaign: FWD 3Plank Challenge |
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HP India Sales Campaign: HP Indigo Campaign Herography Agency: PMG Integrated Communications |
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Vizta Brand: Mobile Legends Bang Bang Campaign: Legendary Girls Agency: FANTASTIKMANILA |
32. Best Use of Live Streaming
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*SCAPE Campaign: Pathway Agency: Zenway Productions |
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Hongkong and Shanghai Banking Corporation Brand: HSBC Campaign: HSBC Hex-Live Agency: Pico Art International |
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People’s Association (PA) Brand: Chingay 2021 Campaign: D:2 Dance Competition Vol. 1 |
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Singapore University of Technology and Design (SUTD) Campaign: International Workshop on Future Communications Agency: Ape Works |
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The Singapore Army Campaign: Our Army Women’s Career iFair 2021 Agency: HYDSE |
33. Best Use of Social Media
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Breast Cancer Welfare Association Malaysia, Pfizer Malaysia Campaign: #UNPAUSE Agencies: Hexa-Communications, Vox Eureka |
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Hongkong and Shanghai Banking Corporation Brand: HSBC Campaign: Moving ForwART Campaign Agency: Ogilvy Singapore |
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Midea International Business Campaign: Midea #WorldClass Awards Agency: Octagon Singapore |
34. Best Use of Sponsorship / Partnerships
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*SCAPE Campaign: Pathway Agency: Zenway Productions |
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EVOS Esports Brands: EVOS X VISA X Mandiri Campaign: The Official Team Membership Card EVOS X VISA X MANDIRI DEBIT |
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FIGHT Digital Brand: FIGHT Esports Campaign: FIGHT Campus League |
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Mindef Brand: NDP 2021 Campaign: NDP 2021 |
35. Best Virtual Event (B2B)
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Amazon Brand: Amazon Web Service (AWS) Campaign: Amazon Summit Asean Online 2021 Agency: Mills |
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Bridge Mobile Brand: Bridge Alliance Campaign: Bridge Alliance CXO Digital Forum |
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Cisco Systems Campaign: Cisco Connect ASEAN 2020 |
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HP Inc. Malaysia Campaign: Creators of Tomorrow Agency: Infinity Pico Asia |
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Kohler Campaign: Kohler Virtual Customer Experience Center Agency: Trinax |
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NCS Campaign: NCS Virtual Career Fest Agency: Trinax |
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Prudential Corporation Asia Campaign: Prudential MDRT Annual Meeting Virtual Event 2021 Agency: MCI Group Asia Pacific |
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SAP Asia Campaign: SAP Best Run Awards for SEA Agency: MMSBT |
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ST Engineering Campaign: InnovD Showcase Agencies: Now Comms Asia, Studio Mojo |
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Veeam Software Campaign: Up Your Data Protection Agency: Now Comms Asia |
36. Best Virtual Event (B2C)
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3Particle Solution Brand: ASUS Campaign: ASUS ZenBook 13/14 Launch |
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ASUSTek Computer Brand: Republic of Gamers Campaign: ROG Masters Asia Pacific 2021 Agency: Zenway Productions |
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HP Inc. Malaysia Campaign: For Every Dream in the Making – Spectre x360 14 Media and Consumer Launch Agency: Infinity Pico Asia |
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Nestlé Indonesia – Wyeth Nutrition Brand: S-26 PROCAL GOLD Campaign: Space Science Camp #DariBelajarJadiHebat Agency: Fabulous Indonesia |
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Prudential Assurance Company Singapore Campaign: Prudential Assurance Company Singapore PLAYday Virtual Annual Party Agency: Trinax |
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Singapore Retailers Association Brand: eGSS Campaign: eGSS Shop. Win. Experience. Agency: TMRW |
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The Front Row Campaign: The Front Row Agency: AP Media |
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Wide Tropism Trading Brand: Love Earth Organic Campaign: Love Earth Organic 10th Anniversary Virtual Celebration Agency: Above Creative Events (Malaysia) |
37. Team of Year (Agency)
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Fabulous Indonesia |
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INX |
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MCI Group Asia Pacific |
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Now Comms Asia |
38. Team of Year (Brand)
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Acronis |
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AIA Singapore |
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HEINEKEN Cambodia |
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Lenovo Singapore |
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