2023 Finalists
1. Best B2B Brand Experience
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Adidas Campaign: Adidas SS24 Trade Meeting Agency: amc asia! |
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Asahi Group Singapore Brand: Peroni Nastro Azzurro Campaign: Peroni Unpaused Exchange Agencies: GOVT Singapore, Axis Group |
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Beam Suntory Asia Brand: Suntory Roku Gin & Suntory Sui Gin Campaign: Roku GIn X WKL Wet Session Agency: Zeo Asia |
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Fit Summit Brand: Fit Summit Campaign: World Health, Fitness & Wellness Festival 2022 Agency: INX |
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Google Malaysia Brand: YouTube Campaign: YouTube Festival Malaysia 2022 Agency: Softpillow Mollycoddle & Co. |
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NBCUniversal Campaign: NBCUniversal Singapore Showcase |
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Prudential Assurance Company Singapore Campaign: Prudential Star Club 2022 Agency: MCI Group Asia Pacific |
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Red Hat Campaign: Red Hat Sales & Technical Kick-off Conference 2023 |
2. Best B2C Brand Experience
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Artbox Singapore Campaign: Artbox Singapore 2023 Agencies: Invade, SGAG, Unearthed Productions |
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Bacardi (Thailand) Brand: Dewar’s Campaign: Dewar’s Club HELLO STRANGER Agency: amc asia! |
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HSBC Bank (Singapore) Campaign: HSBC Premier Family Fiesta Agency: Pernickety Events |
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HSBC Bank (Singapore) Campaign: HSBC Bank Wealth Continuum Launch Agency: Pernickety Events |
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KFC Singapore Campaign: KFC 45th Anniversary #MeAndMyKFC Agency: Havas Media Singapore |
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Nestlé Brand: Nespresso Campaign: Enter Vertuo Agency: Weber Shandwick |
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Singapore Cocktail Festival Campaign: Singapore Cocktail Festival 2023 Agencies: The Events Artery, Food News Integrated Marketing Agency |
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Singapore Tourism Board Brand: Grand Prix Season Singapore Campaign: Grand Prix Season Singapore 2022 Agencies: Foray, Part of Distilleri Group |
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T.C. Pharmaceutical Industries Brand: Red Bull Vietnam Campaign: Red Bull x Hoang Anh Gia Lai (HAGL) Club – Talent Recruitment and Open Training Days Agency: Mango Digital |
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Taylor’s University Campaign: Taylor’s Future Movement |
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The LEGO Group Campaign: LEGO Technic McLaren Formula 1 Pop-Up Experience Agency: Momenntum |
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UA Sports S.E.A. Brand: Under Armour Campaign: UA Combine 2022 Agency: ALIVE |
3. Best B2B Event: Conferences / Meetings / Seminars
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Advanced Micro Devices Brand: AMD Campaign: ONE AMD Partner Advance 2022 Agency: Eliphant |
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Amazon Campaign: Amazon Southeast Asia Seller Summit 2022 Agencies: Kingsmen Exhibits, KR+D |
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Cisco Campaign: Cisco Connect ASEAN 2022 |
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DBS Bank Campaign: Key Change : Why treasury and commercial need to work in harmony to unlock transformation Agency: Financial Times |
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DBS Bank Campaign: DBS Disrupt Series – The Future of Sustainability Agency: Flash Concepts |
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HSBC Global Private Banking Campaign: HSBC Global Private Banking Next Generation 2023 Agency: George P. Johnson |
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Meet Magento Asia Campaign: Meet Magento Thailand 2022 Agency: SmartOSC |
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Palo Alto Networks Campaign: ASEAN Cybersecurity Forum for the Public Sector |
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VMware Campaign: VMware Explore 2022 Singapore Agency: Rhapsody Concept |
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Workplace Safety and Health Council Campaign: The Singapore WSH Conference 2022 Agency: Twist Media |
4. Best Community-Focused / Cause-Related Event
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adidas Campaign: WE GOT THIS! ft. David Beckham Agencies: Current Global, Hustle & Bustle (H&B) |
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HECS Brand: Heartlands Festival Campaign: Amazon Southeast Asia Seller Summit 2022 Agencies: amc asia! |
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HSBC Campaign: HEX Hive |
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HSBC Bank (Singapore) Campaign: HSBC Premier Family Fiesta Agency: Pernickety Events |
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HSBC Campaign: Play for Good Agency: Ogilvy Singapore |
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Meet Magento Asia Campaign: Meet Magento Thailand 2022 Agency: SmartOSC |
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Palo Alto Networks Campaign: Singapore Safer Internet Day 2023 |
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UOB Campaign: UOB Painting of the Year: #ArtforGood Fashion Capsule Collection Agencies: UOB, JOURNEY, ANS.EIN |
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WWF Brand: Earth Hour Campaign: Earth Hour 2023: Biggest Hour for Earth Agency: EPAM Continuum |
5. Best Consumer Event: Arts / Culture / Entertainment
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Artbox Singapore Campaign: Artbox Singapore 2023 Agencies: Invade, SGAG, Unearthed Productions |
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Asia Pacific Breweries Brand: Tiger Beer Campaign: Tiger Uncage Festival: Twist to the Night x Tiger Soju Agency: Fabrik Asia |
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Changi Airport Group Campaign: Hello, Changi Precinct! Agencies: Kingsmen Exhibits, KR+D |
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HEINEKEN Cambodia Brand: Anchor Beer Campaign: Anchor White Fun Food Festival Agency: IdeaFactory Advertising |
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Leica Malaysia Brand: Leica Campaign: Celebration of Photography 2023 Agency: Zeo Asia |
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Marina Bay Sands (MBS) Campaign: Where Art Takes Shape Agency: Hustle & Bustle (H&B) |
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Shell Pilipinas Corporation (formerly, Pilipinas Shell Petroleum Corporation) Brand: Shell Campaign: The 55th Shell National Students Art Competition (NSAC) Agency: Team OnGround |
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Singapore Cocktail Festival Campaign: Singapore Cocktail Festival 2023 Agencies: The Events Artery, Food News Integrated Marketing Agency |
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Singapore Tourism Board Brand: Grand Prix Season Singapore Campaign: Grand Prix Season Singapore 2022 Agencies: Foray, Part of Distilleri Group |
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Singtel Campaign: Singtel 5G Powers All You Love, Everywhere. Agency: Hogarth Worldwide |
6. Best Consumer Event: Health / Wellness / Fitness
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adidas Campaign: WE GOT THIS! ft. David Beckham Agencies: Current Global, Hustle & Bustle (H&B) |
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HSBC Bank (Singapore) Campaign: HSBC Premier Family Fiesta Agency: Pernickety Events |
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Nestlé Philippines Brand: MILO Campaign: MILO Back to School, Back to Sports: Barangay Jumpstart Agency: Team OnGround |
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Puma South East Asia Brand: Puma Singapore Campaign: Run Puma Singapore Agency: Foray, Part of Distilleri Group |
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UA Sports S.E.A. Brand: Under Armour Campaign: UA Combine 2022 Agency: ALIVE |
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Watsons Campaign: WatsonsKOL |
7. Best Consumer Event: Product Launch / Re-Launch
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Activision Blizzard Brand: Call of Duty Campaign: Warzone 2.0 DMZ Loot Ops Agency: Dentsu Creative |
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Asia Pacific Breweries Brand: Tiger Beer Campaign: Tiger Uncage Festival: Twist to the Night x Tiger Soju Agency: Fabrik Asia |
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Beam Suntory Asia Brand: Suntory Whisky Kakubin Campaign: Suntory Whisky Kakubin | The Art of Japanese Highball Agencies: Massive Outfit & Blackvine |
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Diageo Brand: Johnnie Walker Blue Label Campaign: Depth of Blue Agency: Rebel & Soul |
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Edrington Brand: The Macallan Campaign: The Macallan Harmony Collection 2 Launch Agency: nplusc |
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HSBC Bank (Singapore) Campaign: HSBC Bank Wealth Continuum Launch Agency: Pernickety Events |
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Nestlé Brand: Nespresso Campaign: Enter Vertuo Agency: Weber Shandwick |
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PHirst Campaign: The Home of Many Firsts Agency: Team OnGround |
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PSA Corporation (Singapore) Brand: Tuas Port Campaign: Official Opening of Tuas Port Agency: amc asia! |
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Timezone Singapore Brand: Timezone Campaign: Timezone Store Opening @ Orchard Xchange Agencies: INX, Omnicom Public Relations Group (OPRG) |
8. Best Content Creation for a Virtual Event
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Central Provident Fund Board Campaign: Ready for Life Digital Festival 2022 Agency: I-PROMO |
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Razer Campaign: Razer Con 2022 Agency: Oceanus Media Global |
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Watsons Campaign: Watsons Go Green VR Hub |
9. Best Creative Element for an Event
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Activision Blizzard Brand: Call of Duty Campaign: Warzone 2.0 DMZ Loot Ops Agency: Dentsu Creative |
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Asahi Group Singapore Brand: Peroni Nastro Azzurro Campaign: Peroni Unpaused Exchange Agencies: GOV’T Singapore, Axis Group |
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Cisco Campaign: Cisco Connect ASEAN 2022 |
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HSBC Campaign: HSBC TravelOne Credit Card Launch – Unlocking a World of Travel Freedom Agencies: Mastercard (Advisors Client Services), Rebel & Soul |
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HSBC Campaign: HSBC Women’s World Championship – 5D Orchid Holographic Installation Agency: Hogarth Worldwide |
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HSBC Bank (Singapore) Campaign: HSBC Bank Wealth Continuum Launch Agency: Pernickety Events |
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Ministry of National Development Campaign: The Travelling Void Deck Agency: Dentsu Creative |
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Pacific Refreshments (Coca-Cola) Campaign: Shine Your Wheels Drive-Thru Pitstop Agency: MUST Experience |
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Pernod Ricard Malaysia Brand: Martell Campaign: Martell Dame-Jeanne Ultra-Prestige Dinner Agency: INK Marketing |
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Universal Studios Singapore Campaign: Halloween Horror Nights 10 Agency: Oceanus Media Global |
10. Best Digital Integration
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Asia Pacific Breweries Brand: Heineken Campaign: Heineken Silver The Ghosted Bar Agency: POPPER ASIA |
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Bacardi (Thailand) Brand: Grey Goose Campaign: Grey Goose Match Your Martini Agencies: amc asia! |
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Daniel Boey Creatives Campaign: The Front Row 2022 Agencies: Oceanus Media Global |
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HSBC Campaign: HEX ‘+’ Agency: PICO |
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Workplace Safety and Health Council Campaign: The Singapore WSH Conference 2022 Agency: Twist Media |
11. Best Event Ambience
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Activision Blizzard Brand: Call of Duty Campaign: Warzone 2.0 DMZ Loot Ops Agency: Dentsu Creative |
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Asia Pacific Breweries Brand: Heineken Campaign: Heineken Silver The Ghosted Bar Agency: POPPER ASIA |
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Google Malaysia Brand: YouTube Campaign: YouTube Festival Malaysia 2022 Agency: Softpillow Mollycoddle & Co. |
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HSBC Campaign: HSBC Women’s World Championship – 5D Orchid Holographic Installation Agency: Hogarth Worldwide |
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HSBC Bank (Singapore) Campaign: HSBC Premier Family Fiesta Agency: Pernickety Events |
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HSBC Bank (Singapore) Campaign: HSBC Bank Wealth Continuum Launch Agency: Pernickety Events |
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Mediacorp Brand: Bloomr.SG Campaign: The Pinwheels – Singapore’s Content Creator Awards |
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New Balance Singapore Brand: New Balance Campaign: New Balance Grey Day 2023 Agency: The Co-organization |
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Pacific Refreshments Brand: Coca-Cola Campaign: Coke Lunar New Year Real Magic On-ground Activation Campaign Agencies: Momenntum, VMLY&R for WPP OpenX |
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Pernod Ricard Malaysia Brand: Martell Campaign: Martell Dame-Jeanne Ultra-Prestige Dinner Agency: INK Marketing |
12. Best Event Branding
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Activision Blizzard Brand: Call of Duty Campaign: Warzone 2.0 DMZ Loot Ops Agency: Dentsu Creative |
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Asia Pacific Breweries Brand: Tiger Beer Campaign: Tiger Uncage Festival: Twist to the Night x Tiger Soju Agency: Fabrik Asia |
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Carlsberg Singapore Brand: Somersby Campaign: Somersby Wonderful Garden |
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HEINEKEN Cambodia Brand: ABC Stout Beer Campaign: The Exceptional Night 2022 Agency: IdeaFactory Advertising |
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HSBC Campaign: HSBC Women’s World Championship – 5D Orchid Holographic Installation Agency: Hogarth Worldwide |
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Mediacorp Campaign: Pradhana Vizha 2022 |
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Ministry of National Development Campaign: The Travelling Void Deck Agency: Dentsu Creative |
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RHB Singapore Campaign: Branch Network Refresh |
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The LEGO Group Campaign: LEGO LNY 2023 Tugether Through Play Campaign Agency: Momenntum |
13. Best Event by an In-House Team
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GDP Venture Campaign: ICON2022 – What’s Normal Now |
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Nanyang Technological University, Singapore Campaign: NTU 30th Anniversary Dinner |
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National University of Singapore Campaign: NUS Commencement 2022 |
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RHB Singapore Campaign: A Bank with a Heart |
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Singapore Cocktail Festival Campaign: Singapore Cocktail Festival 2023 Agencies: The Events Artery, Food News Integrated Marketing Agency |
14. Best Event for a Specific Audience
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Automobili Lamborghini Campaign:The Epic Road Trip Agency: INVNT.ATOM |
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Beam Suntory Asia Brand: Suntory Roku Gin & Suntory Sui Gin Campaign: Sui Gin Launch Agency: Zeo Asia |
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Diageo Brand: Johnnie Walker Blue Label Campaign: Depth of Blue Agency: Rebel & Soul |
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HSBC Bank (Singapore) Campaign: HSBC Premier Family Fiesta Agency: Pernickety Events |
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HSBC Global Private Banking Campaign: HSBC Global Private Banking Next Generation 2023 Agency: George P. Johnson |
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HSBC Campaign: Play for Good Agency: Ogilvy Singapore |
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Mediacorp Brand: Bloomr.SG Campaign: The Pinwheels – Singapore’s Content Creator Awards |
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Pacific Refreshments (Coca-Cola) Campaign: Shine Your Wheels Drive-Thru Pitstop Agency: MUST Experience |
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Red Hat Campaign: Red Hat Sales & Technical Kick-off Conference 2023 |
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RHB Singapore Campaign: A Bank with a Heart |
15. Best Event on a Budget
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Activision Blizzard Brand: Call of Duty Campaign: Warzone 2.0 DMZ Loot Ops Agency: Dentsu Creative |
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GDP Venture Campaign:ICON2022 – What’s Normal Now |
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Pantene Singapore Brand: Pantene Campaign: Pantene Blend of Both Worlds Activation Agency: Grey Group, INX |
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Remy Cointreau Brand: The Botanist Campaign: Gin Jubilee 2023 Agency: Zeo Asia |
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RHB Singapore Campaign: Branch Network Refresh |
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RHB Singapore Campaign: A Bank with a Heart |
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WWF Brand: Earth Hour Campaign: Earth Hour 2023: Biggest Hour for Earth Agency: EPAM Continuum |
16. Best Event Production
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Asia Pacific Breweries Singapore Brand: Heineken Campaign: Heineken Smooooth Warehouse Agency: Fabrik Asia |
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HSBC Campaign:HSBC Women’s World Championship – 5D Orchid Holographic Installation Agency: Hogarth Worldwide |
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New Balance Singapore Brand: New Balance Campaign: New Balance Grey Day 2023 Agency: The Co-organization |
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Pernod Ricard Malaysia Brand: Martell Campaign: Martell Dame-Jeanne Ultra-Prestige Dinner Agency: INK Marketing |
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Singtel Campaign: 5G Live Activation Agency: Leo Burnett |
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ZALORA Group Brand: ZALORA, adidas Campaign: The Supermart by ZALORA Agency: The Co-organization |
17. Best Event Response to COVID-19 Restrictions
| HSBC Campaign: HEX ‘+’ Agency: PICO |
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| Nanyang Technological University, Singapore Campaign: NTU 30th Anniversary Dinner |
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| Nestlé Brand: Nespresso Campaign: Enter Vertuo Agency: Weber Shandwick |
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| Watsons Campaign: WatsonsKOL |
18. Best Event: More Than 500 Attendees
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Advanced Micro Devices Brand: AMD Campaign: ONE AMD Partner Advance 2022 Agency: Eliphant |
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Artbox Singapore Campaign: Artbox Singapore 2023 Agencies: Invade, SGAG, Unearthed Productions |
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GDP Venture Campaign: ICON2022 – What’s Normal Now |
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HEINEKEN Cambodia Brand: ABC Stout Beer Campaign:The Exceptional Night 2022 Agency: IdeaFactory Advertising |
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HEINEKEN Cambodia Brand: Anchor Beer Campaign: Anchor White Fun Food Festival Agency: IdeaFactory Advertising |
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HP Campaign: HP-Ness @ Work Agency: Resolute Communications |
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HSBC Campaign: HSBC Women’s World Championship 2023 Agency: IMG Singapore |
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Meet Magento Asia Campaign: Meet Magento Thailand 2022 Agency: SmartOSC |
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Nestlé Brand: Nespresso Campaign: Enter Vertuo Agency: Weber Shandwick |
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Singapore Tourism Board Brand: Grand Prix Season Singapore Campaign: Grand Prix Season Singapore 2022 Agencies: Foray, Part of Distilleri Group |
19. Best Event: 100 - 500 Attendees
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adidas Campaign: WE GOT THIS! ft. David Beckham Agencies: Current Global, Hustle & Bustle (H&B) |
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Diageo Brand: Johnnie Walker Blue Label Campaign: Depth of Blue Agency: Rebel & Soul |
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Lee Kuan Yew School of Public Policy, National University of Singapore Campaign: Festival of Ideas 2022 |
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Microsoft Singapore Campaign: Youtopia Agency: Resolute Communications |
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New Balance Singapore Brand: New Balance Campaign: New Balance Grey Day 2023 Agency: The Co-organization |
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Pernod Ricard Malaysia Brand: Martell Campaign: Martell Dame-Jeanne Ultra-Prestige Dinner Agency: INK Marketing |
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PSA Corporation (Singapore) Brand: Tuas Port Campaign: Official Opening of Tuas Port Agency: amc asia! |
20. Best Event: Less Than 100 Attendees
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Beam Suntory Asia Brand: Suntory Whisky Kakubin Campaign: Suntory Whisky Kakubin | The Art of Japanese Highball Agencies: Massive Outfit & Blackvine |
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DBS Bank Campaign: Key Change : Why treasury and commercial need to work in harmony to unlock transformation Agency: Financial Times |
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HSBC Bank (Singapore) Campaign: HSBC Bank Wealth Continuum Launch Agency: Pernickety Events |
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HSBC Global Private Banking Campaign: HSBC Global Private Banking Next Generation 2023 Agency: George P. Johnson |
21. Best Experiential Marketing
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Activision Blizzard Brand: Call of Duty Campaign: Warzone 2.0 DMZ Loot Ops Agency: Dentsu Creative |
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Artbox Singapore Campaign: Artbox Singapore 2023 Agencies: Invade, SGAG, Unearthed Productions |
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Diageo Brand: Johnnie Walker Blue Label Campaign: Depth of Blue Agency: Rebel & Soul |
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HSBC Bank (Singapore) Campaign: HSBC Bank Wealth Continuum Launch Agency: Pernickety Events |
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Phu Nhuan Jewelry Joint Stock Company (PNJ) Campaign: Choose Your Own Offer – Shine Your Way Forever |
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Singtel Campaign: Singtel 5G Powers All You Love, Everywhere. Agency: Hogarth Worldwide |
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The LEGO Group Campaign: LEGO Technic McLaren Formula 1 Pop-Up Experience Agency: Momenntum |
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Timezone Singapore Campaign: Timezone Store Opening @ Orchard Xchange Agencies: INX, Omnicom Public Relations Group (OPRG) |
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UA Sports S.E.A. Brand: Under Armour Campaign: UA Combine 2022 Agency: ALIVE |
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ZALORA Group Brand: ZALORA, adidas Campaign:The Supermart by ZALORA Agency: The Co-organization |
22. Best Government Sector / Non-Profit
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Central Narcotics Bureau Campaign: Anti Drug Abuse Campaign (ADAC) 2022 Agencies: ADK Connect Singapore, INX |
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Ministry of National Development Campaign: The Travelling Void Deck Agency: Dentsu Creative |
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National Heritage Board Brand: Peranakan Museum Campaign: Armenian Street Party 2023 Agency: Ape |
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Singapore Tourism Board Brand: Grand Prix Season Singapore Campaign: Grand Prix Season Singapore 2022 Agencies: Foray, Part of Distilleri Groupch |
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WWF Brand: Earth Hour Campaign: Earth Hour 2023: Biggest Hour for Earth Agency: EPAM Continuum |
23. Best Hybrid Event (B2B)
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Cisco Campaign:Cisco Connect ASEAN 2022 |
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Daniel Boey Creatives Campaign:The Front Row 2022 Agency: Oceanus Media Global |
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Fortinet Campaign: Securing the Future of Digital Transformation |
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Standard Chartered Bank Campaign: TTO Recognition Awards 2022 Agency: AGG Global |
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Workplace Safety and Health Council Campaign: The Singapore WSH Conference 2022 Agency: Twist Media |
24. Best Hybrid Event (B2C)
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HSBC Campaign: HEX ‘+’ Agency: PICO |
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Razer Campaign: Razer Con 2022 Agency: Oceanus Media Global |
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Unilever Singapore Brand: Magnum Campaign: The Magnum Classic Remix Arcade Agencies: Jack Morton Worldwide, Tower of Doom, Golin Singapore, Sqkii |
25. Best Immersive Experience
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Activision Blizzard Brand: Call of Duty Campaign: Warzone 2.0 DMZ Loot Ops Agency: Dentsu Creative |
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Artbox Singapore Campaign: Artbox Singapore 2023 Agencies: Invade, SGAG, Unearthed Productions |
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Central Narcotics Bureau Campaign: Anti Drug Abuse Campaign (ADAC) 2022 Agencies: ADK Connect Singapore, INX |
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HSBC Bank (Singapore) Campaign: HSBC Premier Family Fiesta Agency: Pernickety Events |
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Nespresso Campaign: Nespresso Vertuo Pop Launch Agencies: Asiaray Connect (Singapore), Neo Media World |
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Netflix Australia Campaign: Netflix Stranger Things Season 4 Fan Event Agency: INVNT |
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New Balance Singapore Brand: New Balance Campaign: New Balance Grey Day 2023 Agency: The Co-organization |
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Resorts World Sentosa (RWS) Campaign: Van Gogh: The Immersive Experience Agency: Hustle & Bustle (H&B) |
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S&P Global Commodity Insights Campaign: AwakEN Agency: ROOTS Asia Pacific |
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The LEGO Group Campaign: LEGO Technic McLaren Formula 1 Pop-Up Experience Agency: Momenntum |
26. Best Integrated Event Campaign
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City Energy (as Trustee of City Energy Trust) Brand: City Energy Campaign: Rebranding City Gas, a 161-year old piped gas utility, to City Energy, a green energy solutions provider |
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Daniel Boey Creatives Campaign: The Front Row 2022 Agency: Oceanus Media Global |
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DBS Bank Campaign: Key Change : Why treasury and commercial need to work in harmony to unlock transformation |
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Diageo Brand: Johnnie Walker Blue Label Campaign: Depth of Blue Agency: Rebel & Soul |
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HECS Brand: Heartlands Festival Campaign: Heartlands Festival 2022-23 |
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Singapore Tourism Board Brand: Grand Prix Season Singapore Campaign: Grand Prix Season Singapore 2022 Agencies: Foray, Part of Distilleri Group |
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Timezone Singapore Campaign: Timezone Supersized Agency: Omnicom Public Relations Group Singapore |
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Unilever Singapore Brand: Magnum Campaign: Magnum Classic Remix Arcade Agency: Jack Morton Worldwide |
27. Best Internal Business Event
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DBS Bank Campaign: Taking The Leap: Fortune Favours The Prepared |
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Palo Alto Networks Campaign: JAPAC Marketing Learning Day 2022 & 2023 |
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Prudential Assurance Company Singapore Campaign: Prudential Star Club 2022 Agency: MCI Group Asia Pacific |
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Red Hat Campaign: Red Hat Sales & Technical Kick-off Conference 2023 |
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Standard Chartered Bank Campaign: TTO Recognition Awards 2022 Agency: AGG Global |
28. Best Pop-up Experience / Environment
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Activision Blizzard Brand: Call of Duty Campaign: Warzone 2.0 DMZ Loot Ops Agency: Dentsu Creative |
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Artbox Singapore Campaign: Artbox Singapore 2023 Agencies: Invade, SGAG, Unearthed Productions |
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Bacardi (Thailand) Brand: Dewar’s Campaign: Dewar’s Club HELLO STRANGER Agency: amc asia! |
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Diageo Brand: Johnnie Walker Blue Label Campaign: Depth of Blue Agency: Rebel & Soul |
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Ministry of National Development Campaign: The Travelling Void Deck Agency: Dentsu Creative |
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Nanyang Technological University, Office of Global Education & Mobility Campaign: GEM Summer Fair 2022 Agency: Qi Integrated Solutions |
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Nestlé Brand: Nespresso Campaign: Enter Vertuo Agency: Weber Shandwick |
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Sentosa Development Corporation Campaign: Island RestOut Agency: GOVT Singapore |
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The LEGO Group Campaign: LEGO Technic McLaren Formula 1 Pop-Up Experience Agency: Momenntum |
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ZALORA Group Brand: ZALORA, adidas Campaign: The Supermart by ZALORA Agency: The Co-organization |
29. Best Press / Media Event
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Beam Suntory Asia Brand: Auchentoshan Campaign: Auchentoshan Carefree Media Event Agency: Zeo Asia |
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Carlsberg Singapore Brand: Somersby Campaign:Somersby Wonderful Garden |
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HSBC Campaign:HSBC TravelOne Credit Card Launch – Unlocking a World of Travel Freedom Agencies: Mastercard (Advisors Client Services), Rebel & Soul |
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Leica Malaysia Brand: Leica Campaign: Celebration of Photography 2023 Agency: Zeo Asia |
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Timezone Singapore Campaign: Timezone Supersized Agency: Omnicom Public Relations Group Singapore |
30. Best PR-Led Event Campaign
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adidas Campaign: WE GOT THIS! ft. David Beckham Agencies: Current Global, Hustle & Bustle (H&B) |
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GDP Venture Campaign: ICON2022 – What’s Normal Now |
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HSBC Campaign: HSBC TravelOne Credit Card Launch – Unlocking a World of Travel Freedom Agencies: Mastercard (Advisors Client Services), Rebel & Soul |
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Samsonite Singapore Campaign: New Balance | Samsonite Agency: nplusc |
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WWF Brand: Earth Hour Campaign: Earth Hour 2023: Biggest Hour for Earth |
31. Best Retail / Shopper Marketing
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Amazon Singapore Campaign: Amazon.sg Black Friday Brand Activation Agency: INVNT |
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Nestlé (Malaysia) Campaign: Banyak Lagi, Lagi Best Agency: Always Marketing (Malaysia) |
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Pacific Refreshments (Coca-Cola) Campaign: Shine Your Wheels Drive-Thru Pitstop Agency: MUST Experience |
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Phu Nhuan Jewelry Joint Stock Company (PNJ) Campaign: Choose Your Own Offer – Shine Your Way Forever |
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ZALORA Group Brand: ZALORA, adidas Campaign: The Supermart by ZALORA Agency: The Co-organization |
32. Best Use of Gamification / Contests
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Activision Blizzard Brand: Call of Duty Campaign:Warzone 2.0 DMZ Loot Ops Agency: Dentsu Creative |
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Fortinet Campaign: Fortinet Security Fabric Challenge |
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HSBC Campaign: Play for Good Agency: Ogilvy Singapore |
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Phu Nhuan Jewelry Joint Stock Company (PNJ) Campaign: Choose Your Own Offer – Shine Your Way Forever |
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TIME dotcom Campaign: Internal Brand Launch + 2Gbps Mall Activation Agency: amc asia! |
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Unilever Singapore Brand: Magnum Campaign: Magnum Classic Remix Arcade Agency: Jack Morton Worldwide |
33. Best Use of Hosting Platforms
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ICB Australia Brand: Cvent Campaign: Australian Bookkeepers Summit, and The End of Financial Year |
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HSBC Campaign: HEX ‘+’ Agency: PICO |
34. Best Use of Influencers / KOLs
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Activision Blizzard Brand: Call of Duty Campaign:Warzone 2.0 DMZ Loot Ops Agency: Dentsu Creative |
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adidas Campaign: WE GOT THIS! ft. David Beckham Agencies: Current Global, Hustle & Bustle (H&B) |
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Coulisse Heir Campaign: From Influencers to Influenced Agency: ABrandADay |
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HSBC Campaign: HSBC TravelOne Credit Card Launch – Unlocking a World of Travel Freedom Agencies: Mastercard (Advisors Client Services), Rebel & Soul |
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Mediacorp Brand: Bloomr.SG Campaign: The Pinwheels – Singapore’s Content Creator Awards |
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Singapore Tourism Board Campaign: Ready, Set, Singapore Agency: NBCUniversal Catalyst |
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T.C. Pharmaceutical Industries Brand: Red Bull Vietnam Campaign: Red Bull x Hoang Anh Gia Lai (HAGL) Club – Talent Recruitment and Open Training Days Agency: Mango Digital |
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Watsons Campaign: Go Green with Watsons: Making Sustainability Sustainable |
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Watsons Campaign: WatsonsKOL |
35. Best Use of Live Streaming
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HSBC Campaign: HEX ‘+’ Agency: PICO |
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Netflix Australia Campaign: Netflix Stranger Things Season 4 Fan Event Agency: INVNT |
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Singtel Campaign: 5G Live Activation Agency: Leo Burnett |
36. Best Use of Omnichannel for an Event
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Nestlé (Malaysia) Campaign: Banyak Lagi, Lagi Best Agency: Always Marketing (Malaysia) |
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Senoko Energy Campaign: Take Charge with Senoko Energy Agency: ABrandADay |
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Timezone Singapore Brand: Timezone Campaign: Timezone Store Opening @ Orchard Xchange Agencies: INX, Omnicom Public Relations Group (OPRG) |
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ZALORA Group Brand: ZALORA, adidas Campaign: The Supermart by ZALORA Agency: The Co-organization |
37. Best Use of Social Media
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Carlsberg Singapore Brand: Connor’s Stout Porter Campaign: Shake To The Good Times with Connor’s |
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HSBC Campaign: Play for Good Agency: Ogilvy Singapore |
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Palo Alto Networks Campaign: ASEAN LinkedIn Executive Program |
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T.C. Pharmaceutical Industries Brand: Red Bull Vietnam Campaign: Red Bull x Hoang Anh Gia Lai (HAGL) Club – Talent Recruitment and Open Training Days Agency: Mango Digital |
38. Best Use of Sponsorships / Partnerships
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Artbox Singapore Campaign: Artbox Singapore 2023 Agencies: Invade, SGAG, Unearthed Productions |
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Asia Pacific Breweries Singapore Brand: Heineken Campaign: Surprised by the Smooooth Agency: Fabrik Asia |
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GDP Venture Campaign: ICON2022 – What’s Normal Now |
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HSBC Campaign: Play for Good Agency: Ogilvy Singapore |
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Pacific Refreshments (Coca-Cola) Campaign: Shine Your Wheels Drive-Thru Pitstop Agency: MUST Experience |
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Singapore Tourism Board Brand: Grand Prix Season Singapore Campaign: Grand Prix Season Singapore 2022 Agencies: Foray, Part of Distilleri Group |
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T.C. Pharmaceutical Industries Brand: Red Bull Vietnam Campaign: Red Bull x Hoang Anh Gia Lai (HAGL) Club – Talent Recruitment and Open Training Days Agency: Mango Digital |
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UOB Campaign: UOB Painting of the Year: #ArtforGood Fashion Capsule Collection Agencies: UOB, JOURNEY, ANS.EIN |
39. Best Use of Sustainability
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BMW Malaysia Campaign: NextGen Malaysia Agency: Trad3mark Integration |
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HSBC Bank (Singapore) Campaign: HSBC Premier Family Fiesta Agency: Pernickety Events |
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HSBC Bank (Singapore) Campaign: HSBC Bank Wealth Continuum Launch Agency: Pernickety Events |
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Nanyang Technological University, Singapore Campaign: Official Launch of Gaia (NTU’s 8th zero energy building) |
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RHB Singapore Campaign: Sustainability begins with me |
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Senoko Energy Campaign: Take Charge and Take the Leap of Sustainability with Senoko Energy Agency: ABrandADay |
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Watsons Campaign: Go Green with Watsons: Making Sustainability Sustainable |
40. Best Use of Tech
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Circles.Life Campaign: Be the Main Character Agency: INVNT |
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HSBC Campaign: HSBC Women’s World Championship – 5D Orchid Holographic Installation Agency: Hogarth Worldwide |
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HSBC Campaign: Play for Good Agency: Ogilvy Singapore |
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Razer Campaign: Razer Con 2022 Agency: Oceanus Media Global |
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Universal Studios Singapore Campaign: Halloween Horror Nights 10 Agency: Oceanus Media Global |
41. Best Virtual Event (B2B)
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Amazon Campaign:Amazon Southeast Asia Seller Summit 2022 Agencies: Kingsmen Exhibits, KR+D |
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Fortinet Campaign: Building OT Cyber Resilience in a Digital First World |
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NCT Alliance Brand: NCT Smart Industrial Park (NSIP) Campaign: NCT Smart Industrial Park Symposium Agency: Zeo Asia |
42. Best Virtual Event (B2C)
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Automobili Lamborghini Campaign: The Epic Road Trip Agency: INVNT.ATOM |
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Central Provident Fund Board Campaign:”Ready for Life” Digital Festival 2022 Agencies: I-PROMO, Gevme |
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HSBC Campaign: HEX ‘+’ Agency: PICO |
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POKKA Campaign: POKKA Fruit Garden Agency: POPPER ASIA |
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Singtel Campaign: 5G Live Activation Agency: Leo Burnett |
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Watsons Campaign: Watsons Go Green VR Hub |
43. Team of the Year (Agency)
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amc asia! |
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INX |
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nplusc |
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Rhapsody Concept |
44. Team of the Year (Brand)
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Beam Suntory Asia |
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City Energy (as Trustee of City Energy Trust) |
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Fortinet |
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Roku Gin |
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WWF International |