2021 Winners
Event Marketer of the Year 2021
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New Balance Singapore |
Event Agency of the Year 2021
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Zenway Productions |
1. Best B2B Brand Experience
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Gold Eastern Communications Campaign: Upholding High Touch: Eastern Communications’ Link VIP Club Loyalty Events |
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Silver Amazon Brand: Amazon Web Service (AWS) Campaign: Amazon Summit Asean Online 2021 Agency: Mills |
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Bronze BioHorizons Campaign: Katara Dental Smile Rewards |
2. Best B2B Event: Conferences / Meetings / Seminars
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Gold PCMA Campaign: Convening Leaders 2021 Agency: George P Johnson |
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Silver Lions Home For The Elders Campaign: Lions Home For The Elders 40th Anniversary Book Launch Agency: LOUPE Singapore |
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Bronze Bridge Mobile Brand: Bridge Alliance Campaign: Bridge Alliance CXO Digital Forum |
3. Best B2C Brand Experience
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Gold The Edrington Group Brand: The Macallan Campaign: The Macallan Experience Agency: Rebel & Soul |
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Silver Abbott Nutrition Malaysia Campaign: Pediasure Plain Flavour with 0% Sucrose Launch Agency: INK Marketing |
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Bronze Taylor’s University Campaign: Taylor’s Future Movement x Sneakerlah Agency: Noir by Entropia |
4. Best Business Event: Internal
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Gold Ericsson Campaign: MOAI’s Got Talent Agency: George P Johnson |
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Silver Medtronic Campaign: KOM 2022 Agency: George P Johnson |
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Bronze Standard Chartered Bank Campaign: Recognition Awards 2020 Agency: Now Comms Asia |
5. Best Community Event
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Gold HP India Sales Campaign: HP Indigo – Project Smile Agency: PMG Integrated Communications |
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Silver Community Chest Brand: Community Chest Heartstrings Walk 2021 Campaign: Heartstrings 2021 Agency: Ape Works |
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Bronze Central Singapore CDC Brand: The Purple Parade Campaign: The Purple Parade 2020 |
6. Best Consumer Event: Arts & Entertainment
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Gold CapitaLand Brand: CapitaStar Campaign: #HelloIAm Agency: Unearthed Productions |
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Silver UltraSuperNew Campaign: FutureSpace-“Anepicjourneyintothemetaverse” Agency: Mischief Makers |
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Bronze OCBC, BOS Campaign: Dale Chihuly: Glass in Bloom Agency: Hustle & Bustle |
7. Best Consumer Event: Esports
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Gold ASUSTek Computer Brand: Republic of Gamers Campaign: ROG Masters Asia Pacific 2021 Agency: Zenway Productions |
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Silver Etika Holdings Brand: Mountain Dew Campaign: PUBG Mobile Dew Challenge Agency: Geek Events |
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Bronze FIGHT Digital Brand: FIGHT Esports Campaign: FIGHT Campus League |
8. Best Consumer Event: Product Launch / Re-Launch
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Gold FWD Vietnam Life Insurance Campaign: FWD Music Tour 2020 |
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Silver Diesel Brand: OTB Group Campaign: Diesel | Pronounce: Launch Experience Agency: Media.Monks |
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Bronze Unilever Singapore Brand: Magnum Campaign: Magnum Mini Matcha World Agencies: Jack Morton Worldwide, Golin Singapore |
9. Best Consumer Event: Sports & Fitness
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Gold Lazada Indonesia Campaign: Lazada Cyber Combat Agency: EVOS Esports |
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Silver Community Chest Brand: Community Chest Heartstrings Walk 2021 Campaign: Heartstrings 2021 |
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Bronze Football Association of Singapore Brand: eSingapore Premier League Campaign: eSingapore Premier League Agency: Zenway Productions |
10. Best Content Creation for a Virtual Event
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Gold The Front Row Campaign: The Front Row Agency: AP Media |
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Silver Red Hat Asia-Pacific Campaign: Red Hat APAC Sales Kick-Off 2021 Agency: MCI Group Asia Pacific |
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Bronze Hongkong and Shanghai Banking Corporation Brand: HSBC Campaign: HSBC Hex-Live Agency: Pico Art International |
11. Best Creative Element for an Event
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Gold DBS Bank Campaign: POSB #HuntYourZodiac 2021 Agency: The Secret Little Agency (TSLA) |
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Silver *SCAPE Campaign: Pathway Agency: Zenway Productions |
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Bronze Jo-Ho Campaign: COUNTERPLACE+(partofFUTURESPACE-“Anepicjourneyintothemetaverse”) Agency: Mischief Makers |
12. Best Digital Integration
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Gold HP Inc. Malaysia Campaign: Creators of Tomorrow Agency: Infinity Pico Asia |
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Silver The Singapore Army Campaign: Our Army Women’s Career iFair 2021 Agency: HYDSE |
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Bronze Singapore Retailers Association Brand: eGSS Campaign: eGSS Shop. Win. Experience. Agency: TMRW |
13. Best Event Ambience
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Gold OCBC, BOS Campaign: Dale Chihuly: Glass in Bloom Agency: Hustle & Bustle |
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Silver Lions Home For The Elders Campaign: Lions Home For The Elders 40th Anniversary Book Launch Agency: LOUPE Singapore |
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Bronze Asia Pacific Breweries (Singapore) Brand: Edelweiss Campaign: Edelweiss Trade Launch Agency: POPPER ASIA (Singapore) |
14. Best Event Branding
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Gold HEINEKEN Cambodia Brand: Heineken® Campaign: Heineken® House of UEFA EURO 2020 Agency: IdeaFactory Advertising |
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Silver Asia Pacific Breweries (Singapore) Brand: Edelweiss Campaign: Edelweiss Trade Launch Agency: POPPER ASIA (Singapore) |
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Bronze Singapore Retailers Association Brand: eGSS Campaign: eGSS Shop. Win. Experience. Agency: TMRW |
15. Best Event by an In-house Team
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Gold Acronis Campaign: Acronis Global Cyber Summit 2020 Agency: Acronis Global Events Team |
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Silver Kenanga Investment Bank Campaign: Celebrating The Kenanga Culture |
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Bronze Hustle & Bustle Campaign: Dale Chihuly: Glass in Bloom |
16. Best Event for a Targeted Community
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Gold ASUSTek Computer Brand: Republic of Gamers Campaign: ROG Masters Asia Pacific 2021 Agency: Zenway Productions |
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Silver Central Singapore CDC Brand: The Purple Parade Campaign: The Purple Parade 2020 |
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Bronze Esplanade Campaign: Esplanade – Theatres On The Bay Agency: INX |
17. Best Event on a Budget
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Gold FWD Vietnam Life Insurance Campaign: FWD Music Tour 2020 |
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Silver The Arts House Campaign: Textures – The Bottled City | Celebrating Singapore Literature Agency: INX |
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Bronze Lions Home For The Elders Campaign: Lions Home For The Elders 40th Anniversary Book Launch Agency: LOUPE Singapore |
18. Best Event Production
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Gold New Balance Singapore Brand: New Balance Campaign: New Balance 327 Diner Agency: The Co-organization |
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Silver Ericsson Campaign: MOAI’s Got Talent Agency: George P Johnson |
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Bronze OCBC, BOS Campaign: Dale Chihuly: Glass in Bloom Agency: Hustle & Bustle |
19. Best Event Response to COVID-19
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Gold Nestlé Indonesia Brand: LACTOGROW Campaign: Grow Happy Fantasea Drive Thru Agency: Fabulous Indonesia |
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Silver Hongkong and Shanghai Banking Corporation Brand: HSBC Campaign: Moving ForwART Campaign Agency: Ogilvy Singapore |
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Bronze Malaysian Higher Education Institutions Campaign: Yes2Malaysia The Biggest Education Malaysia Virtual Expo 2020 |
20. Best Experiential Marketing
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Gold New Balance Singapore Brand: New Balance Campaign: New Balance 327 Diner Agency: The Co-organization |
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Silver The Edrington Group Brand: The Macallan Campaign: The Macallan Experience Agency: Rebel & Soul |
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Bronze Huxley Campaign: Huxley 5.5 Surprise box Campaign Agency: THE NEXT CREATIVE |
21. Best Government Sector / Non-Profit
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Gold *SCAPE Campaign: Pathway Agency: Zenway Productions |
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Silver Community Chest Brand: Community Chest Heartstrings Walk 2021 Campaign: Heartstrings 2021 Agency: Ape Works |
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Bronze Central Singapore CDC Brand: The Purple Parade Campaign: The Purple Parade 2020 |
22. Best Immersive Experience
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Gold Standard Chartered Bank Campaign: Recognition Awards 2020 Agency: Now Comms Asia |
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Silver The Edrington Group Brand: The Macallan Campaign: The Macallan Experience Agency: Rebel & Soul |
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Bronze Asia Pacific Breweries (Singapore) Brand: Edelweiss Campaign: Edelweiss Trade Launch Agency: POPPER ASIA (Singapore) |
23. Best Innovative Transition- Physical to Virtual
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Gold Unilever Singapore Brand: Magnum Campaign: Magnum Mini Matcha World Agencies: Jack Morton Worldwide, Golin Singapore |
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Silver Singapore Retailers Association Brand: eGSS Campaign: eGSS Shop. Win. Experience. Agency: TMRW |
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Bronze Cisco Systems Campaign: Cisco Connect ASEAN 2020 |
24. Best Integrated Event Campaign
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Gold The Edrington Group Brand: The Macallan Campaign: The Macallan Experience Agency: Rebel & Soul |
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Silver Shiseido Campaign: Ultimune 3.0 Launch #ShiseidoPowerIsYou Agency: DFW Creative |
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Bronze Nestlé Indonesia Brand: MILO Campaign: MILO Activ Indonesia Agency: Fabulous Indonesia |
25. Best Pop-up Experience / Environment
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Gold New Balance Singapore Brand: New Balance Campaign: New Balance 327 Diner Agency: The Co-organization |
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Silver Shiseido Travel Retail Brand: Clé de Peau Beauté Campaign: Clé de Peau: Haitang Bay Outpost Agency: Media.Monks |
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Bronze Nestlé Indonesia Brand: LACTOGROW Campaign: Grow Happy Fantasea Drive Thru Agency: Fabulous Indonesia |
26. Best Press / Media Event
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Gold Netflix Campaign: BLACKPINK Light up The Sky Media and Fan Event Agency: George P Johnson |
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Silver Vizta Brand: Mobile Legends Bang Bang Campaign: Manny Pacquiao Launch Agency: FANTASTIKMANILA |
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Bronze EVOS Esports Brands: EVOS X VISA X Mandiri Campaign: Media Discussion: Indonesia Esports Industry Outlook 2021 |
27. Best PR-Led Event Campaign
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Gold Breast Cancer Welfare Association Malaysia & Pfizer Malaysia Campaign: #UNPAUSE Agencies: Hexa-Communications & Vox Eureka |
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Silver Vizta Brand: Mobile Legends Bang Bang Campaign: Manny Pacquiao X MLBB Agency: FANTASTIKMANILA |
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Bronze Nestlé Indonesia Brand: DANCOW FORTIGRO Campaign: DANCOW Kreasi Anak Indonesia Agencies: Fabulous Indonesia, H+K Strategies, OCEAN |
28. Best Retail / Shopper Marketing
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Gold New Balance Singapore Brand: New Balance Campaign: New Balance 327 Diner Agency: The Co-organization |
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Silver Guerlain Paris Campaign: Guerlain Paris Abeille Royale AR Experience Agency: Trinax |
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Bronze Diesel Brand: OTB Group Campaign: Diesel | Pronounce: Launch Experience Agency: Media.Monks |
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Bronze Nestle Campaign: Nestle Corporate Metal Standee at Petrol Mart Agency: INK Marketing |
29. Best Use of Gamification / Contests
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Gold DBS Bank Campaign: POSB #HuntYourZodiac 2021 Agency: The Secret Little Agency (TSLA) |
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Silver Porsche Campaign: Asia Pacific Forza Cup Agency: George P Johnson |
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Bronze Unilever Singapore Brand: Magnum Campaign: Magnum Mini Matcha World Agencies: Jack Morton Worldwide, Golin Singapore |
30. Best Use of Hosting Platforms
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Gold Standard Chartered Bank Campaign: Recognition Awards 2020 Agency: Now Comms Asia |
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Silver ST Engineering Campaign: InnovD Showcase Agencies: Now Comms Asia, Studio Mojo |
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Bronze Bursa Malaysia Campaign: Invest Malaysia 2020 Virtual Series Agencies: Hello Virtual Event (Malaysia), Above Creative Events (Malaysia) |
31. Best Use of Influencers / KOLs
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Gold CapitaLand Brand: CapitaStar Campaign: #HelloIAm |
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Silver FWD Vietnam Life Insurance Campaign: FWD 3Plank Challenge |
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Bronze Foodpanda Philippines Campaign: Online Flyering Services Agency: CEA Creatives and Events |
32. Best Use of Live Streaming
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Gold Hongkong and Shanghai Banking Corporation Brand: HSBC Campaign: HSBC Hex-Live Agency: Pico Art International |
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Silver *SCAPE Campaign: Pathway Agency: Zenway Productions |
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Bronze People’s Association (PA) Brand: Chingay 2021 Campaign: D:2 Dance Competition Vol. 1 |
33. Best Use of Social Media
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Gold Hongkong and Shanghai Banking Corporation Brand: HSBC Campaign: Moving ForwART Campaign Agency: Ogilvy Singapore |
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Silver Midea International Business Campaign: Midea #WorldClass Awards Agency: Octagon Singapore |
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Bronze Breast Cancer Welfare Association Malaysia, Pfizer Malaysia Campaign: #UNPAUSE Agencies: Hexa-Communications, Vox Eureka |
34. Best Use of Sponsorship / Partnerships
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Gold *SCAPE Campaign: Pathway Agency: Zenway Productions |
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Silver Mindef Brand: NDP 2021 Campaign: NDP 2021 |
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Bronze EVOS Esports Brands: EVOS X VISA X Mandiri Campaign: The Official Team Membership Card EVOS X VISA X MANDIRI DEBIT |
35. Best Virtual Event (B2B)
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Gold Amazon Brand: Amazon Web Service (AWS) Campaign: Amazon Summit Asean Online 2021 Agency: Mills |
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Silver Prudential Corporation Asia Campaign: Prudential MDRT Annual Meeting Virtual Event 2021 Agency: MCI Group Asia Pacific |
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Bronze NCS Campaign: NCS Virtual Career Fest Agency: Trinax |
36. Best Virtual Event (B2C)
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Gold The Front Row Campaign: The Front Row Agency: AP Media |
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Silver Prudential Assurance Company Singapore Campaign: Prudential Assurance Company Singapore PLAYday Virtual Annual Party Agency: Trinax |
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Bronze ASUSTek Computer Brand: Republic of Gamers Campaign: ROG Masters Asia Pacific 2021 Agency: Zenway Productions |
37. Team of Year (Agency)
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Gold Now Comms Asia |
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Silver Fabulous Indonesia |
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Bronze INX |
38. Team of Year (Brand)
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Gold AIA Singapore |
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Silver Lenovo Singapore |
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Bronze HEINEKEN Cambodia |