2021 Winners

Event Marketer of the Year 2021
New Balance Singapore
Event Agency of the Year 2021
Zenway Productions
1. Best B2B Brand Experience
Gold
Eastern Communications
Campaign: Upholding High Touch: Eastern Communications’ Link VIP Club Loyalty Events
Silver
Amazon
Brand: Amazon Web Service (AWS)
Campaign: Amazon Summit Asean Online 2021
Agency: Mills
Bronze
BioHorizons
Campaign: Katara Dental Smile Rewards
2. Best B2B Event: Conferences / Meetings / Seminars
Gold
PCMA
Campaign: Convening Leaders 2021
Agency: George P Johnson
Silver
Lions Home For The Elders
Campaign: Lions Home For The Elders 40th Anniversary Book Launch
Agency: LOUPE Singapore
Bronze
Bridge Mobile
Brand: Bridge Alliance
Campaign: Bridge Alliance CXO Digital Forum
3. Best B2C Brand Experience
Gold
The Edrington Group
Brand: The Macallan
Campaign: The Macallan Experience
Agency: Rebel & Soul
Silver
Abbott Nutrition Malaysia
Campaign: Pediasure Plain Flavour with 0% Sucrose Launch

Agency: INK Marketing
Bronze
Taylor’s University
Campaign: Taylor’s Future Movement x Sneakerlah
Agency: Noir by Entropia
4. Best Business Event: Internal
Gold
Ericsson
Campaign: MOAI’s Got Talent
Agency: George P Johnson
Silver
Medtronic
Campaign: KOM 2022
Agency: George P Johnson
Bronze
Standard Chartered Bank
Campaign: Recognition Awards 2020
Agency: Now Comms Asia
5. Best Community Event
Gold
HP India Sales
Campaign: HP Indigo – Project Smile
Agency: PMG Integrated Communications
Silver
Community Chest
Brand: Community Chest Heartstrings Walk 2021
Campaign: Heartstrings 2021
Agency: Ape Works
Bronze
Central Singapore CDC
Brand: The Purple Parade
Campaign: The Purple Parade 2020
6. Best Consumer Event: Arts & Entertainment
Gold
CapitaLand
Brand: CapitaStar
Campaign: #HelloIAm
Agency: Unearthed Productions
Silver
UltraSuperNew
Campaign: FutureSpace-“Anepicjourneyintothemetaverse”
Agency: Mischief Makers
Bronze
OCBC, BOS
Campaign: Dale Chihuly: Glass in Bloom
Agency: Hustle & Bustle
7. Best Consumer Event: Esports
Gold
ASUSTek Computer
Brand: Republic of Gamers
Campaign: ROG Masters Asia Pacific 2021
Agency: Zenway Productions
Silver
Etika Holdings
Brand: Mountain Dew
Campaign: PUBG Mobile Dew Challenge
Agency: Geek Events
Bronze
FIGHT Digital
Brand: FIGHT Esports
Campaign: FIGHT Campus League
8. Best Consumer Event: Product Launch / Re-Launch
Gold
FWD Vietnam Life Insurance
Campaign: FWD Music Tour 2020
Silver
Diesel
Brand: OTB Group
Campaign: Diesel | Pronounce: Launch Experience
Agency: Media.Monks
Bronze
Unilever Singapore
Brand: Magnum
Campaign: Magnum Mini Matcha World
Agencies: Jack Morton Worldwide, Golin Singapore
9. Best Consumer Event: Sports & Fitness
Gold
Lazada Indonesia
Campaign: Lazada Cyber Combat
Agency: EVOS Esports
Silver
Community Chest
Brand: Community Chest Heartstrings Walk 2021
Campaign: Heartstrings 2021
Bronze
Football Association of Singapore
Brand: eSingapore Premier League
Campaign: eSingapore Premier League
Agency: Zenway Productions
10. Best Content Creation for a Virtual Event
Gold
The Front Row
Campaign: The Front Row
Agency: AP Media
Silver
Red Hat Asia-Pacific
Campaign: Red Hat APAC Sales Kick-Off 2021
Agency: MCI Group Asia Pacific
Bronze
Hongkong and Shanghai Banking Corporation
Brand: HSBC
Campaign: HSBC Hex-Live
Agency: Pico Art International
11. Best Creative Element for an Event
Gold
DBS Bank
Campaign: POSB #HuntYourZodiac 2021
Agency: The Secret Little Agency (TSLA)
Silver
*SCAPE
Campaign: Pathway
Agency: Zenway Productions
Bronze
Jo-Ho
Campaign: COUNTERPLACE+(partofFUTURESPACE-“Anepicjourneyintothemetaverse”)
Agency: Mischief Makers
12. Best Digital Integration
Gold
HP Inc. Malaysia
Campaign: Creators of Tomorrow
Agency: Infinity Pico Asia
Silver
The Singapore Army
Campaign: Our Army Women’s Career iFair 2021
Agency: HYDSE
Bronze
Singapore Retailers Association
Brand: eGSS
Campaign: eGSS Shop. Win. Experience.
Agency: TMRW
13. Best Event Ambience
Gold
OCBC, BOS
Campaign: Dale Chihuly: Glass in Bloom
Agency: Hustle & Bustle
Silver
Lions Home For The Elders
Campaign: Lions Home For The Elders 40th Anniversary Book Launch
Agency: LOUPE Singapore
Bronze
Asia Pacific Breweries (Singapore)
Brand: Edelweiss
Campaign: Edelweiss Trade Launch
Agency: POPPER ASIA (Singapore)
14. Best Event Branding
Gold
HEINEKEN Cambodia
Brand: Heineken®
Campaign: Heineken® House of UEFA EURO 2020
Agency: IdeaFactory Advertising
Silver
Asia Pacific Breweries (Singapore)
Brand: Edelweiss
Campaign: Edelweiss Trade Launch
Agency: POPPER ASIA (Singapore)
Bronze
Singapore Retailers Association
Brand: eGSS
Campaign: eGSS Shop. Win. Experience.
Agency: TMRW
15. Best Event by an In-house Team
Gold
Acronis
Campaign: Acronis Global Cyber Summit 2020
Agency: Acronis Global Events Team
Silver
Kenanga Investment Bank
Campaign: Celebrating The Kenanga Culture
Bronze
Hustle & Bustle
Campaign: Dale Chihuly: Glass in Bloom
16. Best Event for a Targeted Community
Gold
ASUSTek Computer
Brand: Republic of Gamers
Campaign: ROG Masters Asia Pacific 2021
Agency: Zenway Productions
Silver
Central Singapore CDC
Brand: The Purple Parade
Campaign: The Purple Parade 2020 
Bronze
Esplanade
Campaign: Esplanade – Theatres On The Bay
Agency: INX
17. Best Event on a Budget
Gold
FWD Vietnam Life Insurance
Campaign: FWD Music Tour 2020
Silver
The Arts House
Campaign: Textures – The Bottled City | Celebrating Singapore Literature
Agency: INX
Bronze
Lions Home For The Elders
Campaign: Lions Home For The Elders 40th Anniversary Book Launch
Agency: LOUPE Singapore
18. Best Event Production
Gold
New Balance Singapore
Brand: New Balance
Campaign: New Balance 327 Diner
Agency: The Co-organization
Silver
Ericsson
Campaign: MOAI’s Got Talent
Agency: George P Johnson
Bronze
OCBC, BOS
Campaign: Dale Chihuly: Glass in Bloom
Agency: Hustle & Bustle
19. Best Event Response to COVID-19
Gold
Nestlé Indonesia
Brand: LACTOGROW
Campaign: Grow Happy Fantasea Drive Thru
Agency: Fabulous Indonesia
Silver
Hongkong and Shanghai Banking Corporation
Brand: HSBC
Campaign: Moving ForwART Campaign
Agency: Ogilvy Singapore
Bronze
Malaysian Higher Education Institutions 
Campaign: Yes2Malaysia The Biggest Education Malaysia Virtual Expo 2020
20. Best Experiential Marketing
Gold
New Balance Singapore
Brand: New Balance
Campaign: New Balance 327 Diner
Agency: The Co-organization
Silver
The Edrington Group
Brand: The Macallan
Campaign: The Macallan Experience
Agency: Rebel & Soul
Bronze
Huxley
Campaign: Huxley 5.5 Surprise box Campaign
Agency: THE NEXT CREATIVE
21. Best Government Sector / Non-Profit
Gold
*SCAPE
Campaign: Pathway
Agency: Zenway Productions
Silver
Community Chest
Brand: Community Chest Heartstrings Walk 2021
Campaign: Heartstrings 2021
Agency: Ape Works
Bronze
Central Singapore CDC
Brand: The Purple Parade
Campaign: The Purple Parade 2020
22. Best Immersive Experience
Gold
Standard Chartered Bank
Campaign: Recognition Awards 2020
Agency: Now Comms Asia
Silver
The Edrington Group
Brand: The Macallan
Campaign: The Macallan Experience
Agency: Rebel & Soul
Bronze
Asia Pacific Breweries (Singapore)
Brand: Edelweiss
Campaign: Edelweiss Trade Launch
Agency: POPPER ASIA (Singapore)
23. Best Innovative Transition- Physical to Virtual
Gold
Unilever Singapore
Brand: Magnum
Campaign: Magnum Mini Matcha World
Agencies: Jack Morton Worldwide, Golin Singapore
Silver
Singapore Retailers Association
Brand: eGSS
Campaign: eGSS Shop. Win. Experience.
Agency: TMRW
Bronze
Cisco Systems
Campaign: Cisco Connect ASEAN 2020
24. Best Integrated Event Campaign
Gold
The Edrington Group
Brand: The Macallan
Campaign: The Macallan Experience
Agency: Rebel & Soul
Silver
Shiseido
Campaign: Ultimune 3.0 Launch #ShiseidoPowerIsYou
Agency: DFW Creative
Bronze
Nestlé Indonesia
Brand: MILO
Campaign: MILO Activ Indonesia
Agency: Fabulous Indonesia
25. Best Pop-up Experience / Environment
Gold
New Balance Singapore
Brand: New Balance
Campaign: New Balance 327 Diner
Agency: The Co-organization
Silver
Shiseido Travel Retail
Brand: Clé de Peau Beauté
Campaign: Clé de Peau: Haitang Bay Outpost
Agency: Media.Monks
Bronze
Nestlé Indonesia
Brand: LACTOGROW
Campaign: Grow Happy Fantasea Drive Thru
Agency: Fabulous Indonesia
26. Best Press / Media Event
Gold
Netflix
Campaign: BLACKPINK Light up The Sky Media and Fan Event
Agency: George P Johnson
Silver
Vizta
Brand: Mobile Legends Bang Bang
Campaign: Manny Pacquiao Launch
Agency: FANTASTIKMANILA
Bronze
EVOS Esports
Brands: EVOS X VISA X Mandiri
Campaign: Media Discussion: Indonesia Esports Industry Outlook 2021
27. Best PR-Led Event Campaign
Gold
Breast Cancer Welfare Association Malaysia & Pfizer Malaysia
Campaign: #UNPAUSE
Agencies: Hexa-Communications & Vox Eureka
Silver
Vizta
Brand: Mobile Legends Bang Bang
Campaign: Manny Pacquiao X MLBB
Agency: FANTASTIKMANILA
Bronze
Nestlé Indonesia
Brand: DANCOW FORTIGRO
Campaign: DANCOW Kreasi Anak Indonesia
Agencies: Fabulous Indonesia, H+K Strategies, OCEAN
28. Best Retail / Shopper Marketing
Gold
New Balance Singapore
Brand: New Balance
Campaign: New Balance 327 Diner
Agency: The Co-organization
Silver
Guerlain Paris
Campaign: Guerlain Paris Abeille Royale AR Experience
Agency: Trinax
Bronze
Diesel
Brand: OTB Group
Campaign: Diesel | Pronounce: Launch Experience
Agency: Media.Monks
Bronze
Nestle
Campaign: Nestle Corporate Metal Standee at Petrol Mart
Agency: INK Marketing
29. Best Use of Gamification / Contests
Gold
DBS Bank
Campaign: POSB #HuntYourZodiac 2021
Agency: The Secret Little Agency (TSLA)
Silver
Porsche
Campaign: Asia Pacific Forza Cup
Agency: George P Johnson
Bronze
Unilever Singapore
Brand: Magnum
Campaign: Magnum Mini Matcha World
Agencies: Jack Morton Worldwide, Golin Singapore
30. Best Use of Hosting Platforms
Gold
Standard Chartered Bank 
Campaign: Recognition Awards 2020
Agency: Now Comms Asia
Silver
ST Engineering
Campaign: InnovD Showcase
Agencies: Now Comms Asia, Studio Mojo
Bronze
Bursa Malaysia
Campaign: Invest Malaysia 2020 Virtual Series
Agencies: Hello Virtual Event (Malaysia), Above Creative Events (Malaysia)
31. Best Use of Influencers / KOLs
Gold
CapitaLand
Brand: CapitaStar
Campaign: #HelloIAm
Silver
FWD Vietnam Life Insurance
Campaign: FWD 3Plank Challenge
Bronze
Foodpanda Philippines
Campaign: Online Flyering Services
Agency: CEA Creatives and Events
32. Best Use of Live Streaming
Gold
Hongkong and Shanghai Banking Corporation
Brand: HSBC
Campaign: HSBC Hex-Live
Agency: Pico Art International
Silver
*SCAPE
Campaign: Pathway
Agency: Zenway Productions
Bronze
People’s Association (PA)
Brand: Chingay 2021
Campaign: D:2 Dance Competition Vol. 1
33. Best Use of Social Media
Gold
Hongkong and Shanghai Banking Corporation
Brand: HSBC
Campaign: Moving ForwART Campaign
Agency: Ogilvy Singapore
Silver
Midea International Business
Campaign: Midea #WorldClass Awards
Agency: Octagon Singapore
Bronze
Breast Cancer Welfare Association Malaysia, Pfizer Malaysia
Campaign: #UNPAUSE
Agencies: Hexa-Communications, Vox Eureka
34. Best Use of Sponsorship / Partnerships
Gold
*SCAPE
Campaign: Pathway
Agency: Zenway Productions
Silver
Mindef
Brand: NDP 2021
Campaign: NDP 2021
Bronze
EVOS Esports
Brands: EVOS X VISA X Mandiri
Campaign: The Official Team Membership Card EVOS X VISA X MANDIRI DEBIT
35. Best Virtual Event (B2B)
Gold
Amazon
Brand: Amazon Web Service (AWS)
Campaign: Amazon Summit Asean Online 2021
Agency: Mills
Silver
Prudential Corporation Asia
Campaign: Prudential MDRT Annual Meeting Virtual Event 2021
Agency: MCI Group Asia Pacific
Bronze
NCS
Campaign: NCS Virtual Career Fest
Agency: Trinax
36. Best Virtual Event (B2C)
Gold
The Front Row
Campaign: The Front Row
Agency: AP Media
Silver
Prudential Assurance Company Singapore
Campaign: Prudential Assurance Company Singapore PLAYday Virtual Annual Party
Agency: Trinax
Bronze
ASUSTek Computer
Brand: Republic of Gamers
Campaign: ROG Masters Asia Pacific 2021
Agency: Zenway Productions
37. Team of Year (Agency)
Gold
Now Comms Asia
Silver
Fabulous Indonesia
Bronze
INX
38. Team of Year (Brand)
Gold
AIA Singapore
Silver
Lenovo Singapore 
Bronze
HEINEKEN Cambodia