Award Categories
1. Best B2B Event: Conferences / Meetings / Seminars
2. Best B2B Event: Exhibitions / Trade Shows
3. Best Business Event: Internal
4. Best Community Event
5. Best Consumer Event: Arts & Entertainment
6. Best Consumer Event: eSports
7. Best Consumer Event: PRODUCT Launch / Re-launch
8. Best Consumer Event: Sports & Fitness
9. Best Content Creation for a Virtual Event *NEW*
This award recognises events that exhibited a truly creative, innovative or unique
content for virtual events. Judges will be looking at how the creative content was infused throughout the event, and evidence that it had a positive and tangible effect on audience’s perception and experience of the event. The element can be any concept including but not limited to: Unique themes, unique uses of technology, unique activation, unique use of influencers, or novel forms of audience engagement (AR/VR etc).
10. Best Creative Element for an Event *NEW*
11. Best Digital Integration
12. Best Event Ambience
13. Best Event Branding
14. Best Event by an In-house Team
15. Best Event for a Targeted Community
16. Best Event on a Budget *NEW*
17. Best Event Production
18. Best Experiential Marketing
19. Best Government Sector / Non-Profit
20. Best Immersive Experience
21. Best Innovative Transition - Physical to Virtual *NEW*
22. Best Pop-up Experience/Environment *NEW*
23. Best PR / Marketing Stunt
24. Best Press / Media Event
25. Best Retail / Shopper Event
This award recognises the best event setup inside / outside a mall and / or retailer environment that creatively engaged shoppers through activities or programmes; this can also include pop-up shops. Judges will be looking for high levels of creativity, excellence in design, execution and the meeting of marketing objectives. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach and results of the events.
26. Best Team (Agency) *NEW*
- Outstanding achievement in marketing campaigns and event project management
- Creativity and innovation
- Strategic thinking
- Excellent execution
- Successful results against objectives / KPIs
- Any other exceptional achievements or work that especially merits this award. Client testimonials are welcomed.
27. Best Team (Brand) *NEW*
- Outstanding achievement in marketing campaigns and event project management
- Creativity and innovation
- Strategic thinking
- Excellent execution
- Successful results against objectives / KPIs
- Any other exceptional achievements or work that especially merits this award. Manager / agency testimonials are welcomed.
28. Best Use of a Venue
29. Best Use of Games / Contests
30. Best Use of Hosting Platforms *NEW*
31. Best Use of Influencers
32. Best Use of Live Streaming *NEW*
33. Best Use of Multi-Channel Marketing
34. Best Use of Social Media
35. Best Use of Sponsorship *NEW*
36. Best Venue Experience
37. Best Virtual Event (B2B) *NEW*
38. Best Virtual Event (B2C) *NEW*
39. Marketing Events Champion (Agency) *NEW*
- Creativity and innovation
- Strategic thinking
- Excellent execution
- New business wins
- Stability or improvement of the brand’s business performance
- Having built or maintained a positive working environment for their teams
- Contribution to the wider industry
- Any other exceptional achievements or work that especially merits this award
40. Marketing Events Champion (Brand) *NEW*
- Creativity and innovation
- Strategic thinking
- Excellent execution
- Stability or improvement of the brand’s business performance
- Having built or maintained a positive working environment for their teams
- Contribution to the wider industry
- Any other exceptional achievements or work that especially merits this award. Manager / agency testimonials are welcomed.
Event Agency of the Year 2020 (Not for Entry)
Event Marketer of the Year 2020 (Not for Entry)
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