Award Categories

1. Best B2B Brand Experience NEW

This award recognises organisations that were able to deliver an outstanding B2B brand experience to their audiences during an event. The brand experience must be in line with the brand’s values and objectives, and provide a compelling environment for keeping audiences engaged and switched on. Any format targeting a B2B audience is eligible. This category is open to events held one time or multiple times.

2. Best B2B Event: Conferences / Meetings / Seminars

This award recognises an outstanding B2B or corporate event that communicated its message in a unique yet effective method. B2B conferences and awards galas, sales meetings, annual shareholder events, proprietary events, multi-day meetings, webinars etc. are all eligible. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach and results of the event. This category is open to events held either in a single venue, or an event held at multiple times in different venues.

3. Best B2C Brand Experience NEW

This award recognises organisations that were able to deliver an outstanding B2C brand experience to their audiences during an event. The brand experience must be in line with the brand’s values and objectives, and provide a compelling environment for keeping audiences engaged and switched on. Any format targeting a B2C audience is eligible. This category is open to events held one time or multiple times.

4. Best Business Event: Internal

This award recognises the best event developed for internal staff. Judges will be looking for how engaging concepts perfectly capture and align with the company’s vision and values. This category can include motivational seminars, teambuilding initiatives, gala dinners and more. Entries should also provide relevant and tangible evidence to demonstrate the purpose and results of the event.

5. Best Community Event

This award recognises the brand that made best use of an event to advocate a public cause, raise awareness of a public issue, or bring a community together. Relevant and tangible evidence should be provided to demonstrate the purpose, reach and effect of the event, as well as the seamless execution.

6. Best Consumer Event: Arts & Entertainment

This award recognises the best consumer event for arts and entertainment. This can include theatre events, gallery exhibitions, music concerts, local festivals, film festivals, artistic competitions and more. Judges will be looking for high levels of creativity as well as effective and seamless execution to support the event’s focus. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach and results of the event.

7. Best Consumer Event: eSports

This award recognises the most creative and effective live sports or Esports event. This can include tournaments or one-off special events. Judges will be looking for high levels of creativity as well as effective and seamless execution to support the event’s focus. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach and results of the event.

8. Best Consumer Event: Health & Wellness NEW

This award recognises the best consumer event related to health and wellness. This can include anything that addresses social, emotional, spiritual, environmental, occupational, intellectual, or physical wellbeing.. Judges will be looking for high levels of creativity as well as effective and seamless execution to support the event’s focus. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach and results of the event.

9. Best Consumer Event: Product Launch / Re-Launch

This award recognises the most innovative and effective event specifically designed to support a launch or a re-launch of a product. The event can be part of an integrated campaign but the results and awareness shown must have been generated specifically from the event. Judges will be looking for a clear understanding of and engagement with the target audience, consistency of message and out-of-the-box approaches to promoting and experiencing the product.

10. Best Consumer Event: Sports & Fitness

This award recognises the most creative and effective live event centred around sports, fitness and active lifestyles. This can include tournaments, marathons, or one-off special events. Judges will be looking for high levels of execution as well as effective and seamless management to support the event’s focus. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach and results of the event.

11. Best Content Creation for a Virtual Event

This award recognises events that exhibited a truly creative, innovative or unique content for virtual events. Judges will be looking at how the creative content was infused throughout the event, and evidence that it had a positive and tangible effect on audience’s perception and experience of the event. The element can be any concept including but not limited to: Unique themes, unique uses of technology, unique activation, unique use of influencers, or novel forms of audience engagement (AR/VR etc).

12. Best Creative Element for an Event

This award recognises events that exhibited a truly creative, innovative or unique concept. Judges will be looking at how the creative element was infused throughout the event, and evidence that it had a positive and tangible effect on audience’s perception and experience of the event. The element can be any concept via any medium, including but not limited to: Unique themes, unique uses of technology, unique activation, unique use of influencers, or novel forms of audience engagement (AR/VR etc).

13. Best Digital Integration

This award recognises the best “live” campaigns that effectively integrated digital elements and technologies within an event experience. If your event (B2B or B2C) was complemented by web portals, use of mobile / apps, AR / VR, digital, social media and more, this category is for you. Judges will be looking at how seamlessly the user experience of the digital technologies worked hand-in-hand with the physical event to enhance engagement with the audience.

14. Best Event Ambience

This award recognises the best exhibit or environment from an event programme. The entry should focus on what was designed, how it was put together, the materials used, and how it contributed to the atmosphere of the event. Results need not be submitted but audience feedback and testimonials are welcomed.

15. Best Event Branding

This award recognises the company that ensured seamless branding across all event platforms and perfect alignment with the brand’s profile and values. The entrant must take into consideration how the overall event supported the brand’s message. The results of the event need not be submitted but tangible evidence of consistent branding across all event channels must be submitted.

16. Best Event by an In-house Team

This award recognises an event created and executed by an in-house team. The event can be B2B or B2C, covering any sector or audience but the event must be 100% company-owned and controlled. Judges will be looking for high levels of creativity as well as effective and seamless execution to support the event’s focus. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach and results of the event.

17. Best Event for a Targeted Community

This award recognises the event campaign that engaged a specific target audience effectively. Judges will be looking for evidence of strategic engagement and positive action and/or a change in community behaviour.

18. Best Event on a Budget

Awarded to the event that created the buzz and brand awareness with a limited budget. Judges will be looking at the role and contribution of the event that drove customer engagement while being financially smart.

19. Best Event Production

This award recognises the most creative, extensive, outrageous, ambitious and outstanding production of an event. Everything from the lighting to the music to the script and registration / ticketing process will be taken into consideration. Research and insights into the idea and execution will be needed. This category focuses on the fantastic production and execution itself, and less on how the event’s marketing objectives were met.

20. Best Event Response to COVID-19 NEW

This category recognises the best event idea that acknowledges and/or responds to the challenges consumers or clients were undergoing as a result of COVID-19. This can be for either a B2B or B2C audience.

Judges will be assessing the overall strategy and impact of the idea on the overall success of the campaign.

21. Best Experiential Marketing

This award recognises the most innovative real-world marketing / brand activation experience designed to foster a personal interaction and memorable connection with customers. Judges will be looking for high levels of creativity and seamless execution. Entries should provide relevant and tangible evidence to demonstrate the purpose, reach and results of the experience.

22. Best Government Sector / Non-Profit

This award recognises the most strategic, creative and effective event conceptualised and executed by a government sector or non-profit organisation and is open to an event held either in a single venue, or multiple times in different venues. Judges will be looking for high levels of creativity as well as effective and seamless execution to support the event’s focus. Entries should provide relevant and tangible evidence to demonstrate the purpose, reach and results of the event.

23. Best Immersive Experience

This award recognises an event that brings a product or brand to life for the attendees in a truly innovative and interactive format. This includes the use of technology, surroundings and should involve high levels of multisensory engagement from the attendees. Judges will be looking at how strongly the brand values and concepts relate directly to the attendee’s journey at the event.

24. Best Innovative Transition - Physical to Virtual

This award recognises events that exhibited a truly creative, innovative and unique concept specifically designed to support the transition from a physical to virtual event. Judges will be looking for a clear understanding of and engagement with the target audience, consistency of message and out-of-the-box approaches to promoting and experiencing the product of the virtual event.

25. Best Integrated Event Campaign

This award recognises the best event employing two or more channels including online and offline to enhance an event’s promotion and experience. Judges will be looking for seamless integration with the event’s objectives and branding and how the campaign drove traffic, generated leads, identified prospects, and garnered more participation compared to the competition.

26. Best Pop-up Experience / Environment NEW

This award recognises the most creative use of Pop-up marketing, including stores, stands, road shows, flash mobs, or anything else that was temporary and time-sensitive. Entrants should demonstrate measurable results and examples of engagement. Events from both the B2B and B2C worlds are welcomed.

27. Best Press / Media Event

This award recognises the press event that was most creative in the invitation process, and was effective and seamless in its execution and presentation. Entrants should demonstrate measurable results and media take up as a result of the event.

28. Best PR-Led Event Campaign NEW

This category recognises the best use of PR and communications by an in-house PR team, a PR agency, or a combination of both, to bring a brand to life and/or deliver an organisation’s communication needs as part of an event campaign. This category is open to any one-off or ongoing events or initiative such as a concert, conference, roadshow, experiential field marketing activity, sponsorship activation, and any programme that incorporates events as a major focus.

Judges will be looking at the nature of the event, communication strategies, core business objectives, context within the overall PR campaign and the ability to build brand reputation.

29. Best Retail / Shopper Marketing

This award recognises the best event setup inside a mall and / or retailer environment that creatively engaged shoppers through activities or programmes; this can also include pop-up shops. Judges will be looking for high levels of creativity, excellence in design, execution and the meeting of marketing objectives. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach and results of the events.

30. Best Use of Gamification / Contests

This award recognises the best use of games and / or competitions in an event campaign to enhance an event’s promotion and / or improve engagement levels at an event. Judges will be looking for evidence of high levels of interactivity and engagement from the target audience and bold creative execution. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach and results of introducing the games / contests.

31. Best Use of Hosting Platforms

This award recognises the best event employing the best use of hosting platforms to enhance an event’s promotion and experience. Judges will be looking for seamless integration with the event’s objectives and branding and how the campaign drove traffic, generated leads, identified prospects, and garnered more participation and engagement. Hosting platforms including but not limited to: Zoom, BigMarker, Google Meet, Skype and Discord.

32. Best Use of Influencers / KOLs

This award recognises the most effective use of influencers in an event campaign which could include the use of appropriate experts, ambassadors, bloggers or celebrities. Judges will be looking for how closely the influencer(s) relate to the theme or style of the event and how their presence at the event as well as in the lead up to the event enhanced awareness and engagement from the target audience.

33. Best Use of Live Streaming

This award recognises the best event employing the best use of live streaming platforms to enhance an event’s promotion and experience. Judges will be looking for seamless integration with the event’s objectives and branding and how the campaign drove traffic, generated leads, identified prospects, and garnered more participation and engagement. Live streaming platforms including but not limited to: Facebook live, Instagram Live, Linkedin Live, Twitter Live, YouTube Livestream and Tiktok.

34. Best Use of Social Media

This award recognises the event that best used social media to strike a conversation with their audience and get them talking about the event. Judges will be looking for evidence of social media helping to expand reach and enhance the experience.

35. Best Use of Sponsorship / Partnership

This award recognises the most innovative entertainment, sports or cause-related event born out of a sponsorship/partnership agreement. From sponsoring a team, to a league, to a one off event or a specific activation, judges will look at how well the event met the brand’s objectives and the overall execution of the event. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach and results of the event.

36. Best Venue Experience

This award recognises event organisers and venue partners that have gone above and beyond to offer excellent service and a positive venue experience for an event. This involves the entire experience and how effectively the needs were met for the attendees and/or client(s). Judges will be looking for effective consultation with clients or partners, problem solving and a meticulous eye for detail related to the venue and maximising the attendee experience. Entrants must prove the outcomes through testimonials from clients or attendees. Clients and venue partners must both be credited if applicable in order to be eligible.

37. Best Virtual Event (B2B)

This award recognises the best organisation, promotion, and execution of a virtual conference, webinar or other type of non-physical gathering. Judges will be looking for effective communication, engagement and delegate experience across the entire event journey.

38. Best Virtual Event (B2C)

39. Team of the Year(Agency)

This category recognises outstanding work from an agency team which has made a significant impact to their clients’ overall event campaigns, executions and results. Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:

Outstanding achievement in marketing campaigns and event project management
Creativity and innovation
Strategic thinking
Excellent execution
Successful results against objectives / KPIs
Any other exceptional achievements or work that especially merits this award. Client testimonials are welcomed.

40. Team of the Year (Brand)

This category recognises outstanding work from a brand-side marketing team which has made a significant impact to the organisation’s overall event campaigns, executions and results. Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:

Outstanding achievement in marketing campaigns and event project management
Creativity and innovation
Strategic thinking
Excellent execution
Successful results against objectives / KPIs
Any other exceptional achievements or work that especially merits this award. Manager / agency testimonials are welcomed.