Award Categories
1. Best B2B Event: Conferences / Meetings / Seminars
This award recognises an outstanding B2B or corporate event that communicated its message in a unique yet effective method. B2B conferences and awards galas, sales meetings, annual shareholder events, proprietary events, multi-day meetings etc. are all eligible. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach and results of the event. This category is open to events held either in a single venue, or an event held at multiple times in different venues.
2. Best B2B Event: Exhibitions / Trade Shows
This award recognises the most seamlessly executed B2B exhibition or trade show event. Judges will evaluate the level of innovation in the presentation and display, and the audience’s feedback. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach and results of the event. Single or multi-location exhibitions, trade shows / fairs / festivals are all eligible for entry.
3. Best Business Event: Internal
This award recognises the best event developed for internal staff. Judges will be looking for how engaging concepts perfectly capture and align with the company’s vision and values. This category can include motivational seminars, teambuilding initiatives, gala dinners and more. Entries should also provide relevant and tangible evidence to demonstrate the purpose and results of the event.
4. Best Community Event
This award recognises the brand that made best use of an event to advocate a public cause, raise awareness of a public issue, or bring a community together. Relevant and tangible evidence should be provided to demonstrate the purpose, reach and effect of the event, as well as the seamless execution.
5. Best Consumer Event: Arts & Entertainment
This award recognises the best consumer event for arts and entertainment. This can include theatre events, gallery exhibitions, music concerts, local festivals, film festivals, artistic competitions and more. Judges will be looking for high levels of creativity as well as effective and seamless execution to support the event’s focus. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach and results of the event.
6. Best Consumer Event: eSports
This award recognises the most creative and effective live sports or eSports event. This can include tournaments or one-off special events. Judges will be looking for high levels of creativity as well as effective and seamless execution to support the event’s focus. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach and results of the event.
7. Best Consumer Event: PRODUCT Launch / Re-launch
This award recognises the most innovative and effective event specifically designed to support a launch or a re-launch of a product. The event can be part of an integrated campaign but the results and awareness shown must have been generated specifically from the event. Judges will be looking for a clear understanding of and engagement with the target audience, consistency of message and out-of-the-box approaches to promoting and experiencing the product.
8. Best Consumer Event: Sports & Fitness
This award recognises the most creative and effective live event centered around sports, fitness and active lifestyles. This can include tournaments, marathons, or one-off special events. Judges will be looking for high levels of execution as well as effective and seamless management to support the event’s focus. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach and results of the event.
9. Best Content Creation for a Virtual Event *NEW*
This award recognises events that exhibited a truly creative, innovative or unique
content for virtual events. Judges will be looking at how the creative content was infused throughout the event, and evidence that it had a positive and tangible effect on audience’s perception and experience of the event. The element can be any concept including but not limited to: Unique themes, unique uses of technology, unique activation, unique use of influencers, or novel forms of audience engagement (AR/VR etc).
10. Best Creative Element for an Event *NEW*
This award recognises events that exhibited a truly creative, innovative or unique concept. Judges will be looking at how the creative element was infused throughout the event, and evidence that it had a positive and tangible effect on audience’s perception and experience of the event. The element can be any concept via any medium, including but not limited to: Unique themes, unique uses of technology, unique activation, unique use of influencers, or novel forms of audience engagement (AR/VR etc).
11. Best Digital Integration
This award recognises the best “live” campaigns that effectively integrated digital elements and technologies within an event experience. If your event (B2B or B2C) was complemented by web portals, use of mobile / apps, AR / VR, digital, social media and more, this category is for you. Judges will be looking at how seamlessly the user experience of the digital technologies worked hand-in-hand with the physical event to enhance engagement with the audience.
12. Best Event Ambience
This award recognises the best exhibit or environment from an event programme. The entry should focus on what was designed, how it was put together, the materials used, and how it contributed to the atmosphere of the event. Results need not be submitted but audience feedback and testimonials are welcomed.
13. Best Event as an Overseas Destination *NEW*
This award recognises the best use of marketing, promotion and awareness about an event to overseas markets. The entry should focus on how the event was positioned as the reason to travel overseas. Judges will be looking for the breakdown of overseas participants to support your case.
14. Best Event Branding
This award recognises the company that ensured seamless branding across all event platforms and perfect alignment with the brand’s profile and values. The entrant must take into consideration how the overall event supported the brand’s message. The results of the event need not be submitted but tangible evidence of consistent branding across all event channels must be submitted.
15. Best Event by an In-house Team
This award recognises an event created and executed by an in-house team. The event can be B2B or B2C, covering any sector or audience but the event must be 100% company-owned and controlled. Judges will be looking for high levels of creativity as well as effective and seamless execution to support the event’s focus. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach and results of the event.
16. Best Event for a Targeted Community
This award recognises the event campaign that engaged a specific target audience effectively. Judges will be looking for evidence of strategic engagement and positive action and / or a change in community behaviour.
17. Best Event on a Budget *NEW*
Awarded to the event that created the buzz and brand awareness with a limited budget. Judges will be looking at the role and contribution of the event that drove customer engagement while being financially smart.
18. Best Event Production
This award recognises the most creative, extensive, outrageous, ambitious and outstanding production of an event. Everything from the lighting to the music to the script and registration / ticketing process will be taken into consideration. Research and insights into the idea and execution will be needed. This category focuses on the fantastic production and execution itself, and less on how the event’s marketing objectives were met.
19. Best Experiential Marketing
This award recognises the most innovative real-world marketing / brand activation experience designed to foster a personal interaction and memorable connection with customers. Judges will be looking for high levels of creativity and seamless execution. Entries should provide relevant and tangible evidence to demonstrate the purpose, reach and results of the experience.
20. Best Government Sector / Non-Profit
This award recognises the most strategic, creative and effective event conceptualised and executed by a government sector or non-profit organisation and is open to an event held either in a single venue, or multiple times in different venues. Judges will be looking for high levels of creativity as well as effective and seamless execution to support the event’s focus. Entries should provide relevant and tangible evidence to demonstrate the purpose, reach and results of the event.
21. Best Immersive Experience
This award recognises an event that brings a product or brand to life for the attendees in a truly innovative and interactive format. This includes the use of technology, surroundings and should involve high levels of multisensory engagement from the attendees. Judges will be looking at how strongly the brand values and concepts relate directly to the attendee’s journey at the event.
22. Best Innovative Transition - Physical to Virtual *NEW*
This award recognises events that exhibited a truly creative, innovative and unique concept specifically designed to support the transition from a physical to virtual event. Judges will be looking for a clear understanding of and engagement with the target audience, consistency of message and out-of-the-box approaches to promoting and experiencing the product of the virtual event.
23. Best Pop-up Experience/Environment *NEW*
This award recognises the most creative use of Pop-up marketing, including stores, stands, road shows, flash mobs, or anything else that was temporary and time-sensitive. Entrants should demonstrate measurable results and examples of engagement. Events from both the B2B and B2C worlds are welcomed.
24. Best PR / Marketing Stunt
This award recognises the most inventive, out-of-the box piece of “live action” PR / marketing designed to generate buzz, earned media, and get people talking. Entrants should demonstrate measurable results and increased public awareness. Events from both the B2B and B2C worlds are welcomed.
25. Best Press / Media Event
This award recognises the press event that was most creative in the invitation process, and was effective and seamless in its execution and presentation. Entrants should demonstrate measurable results and media take up as a result of the event.
26. Best Retail / Shopper Event
This award recognises the best event setup inside a mall and / or retailer environment that creatively engaged shoppers through activities or programmes; this can also include pop-up shops. Judges will be looking for high levels of creativity, excellence in design, execution and the meeting of marketing objectives. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach and results of the events.
27. Best Team (Agency) *NEW*
This category recognises outstanding work from an agency team which has made a significant impact to their clients’ overall event campaigns, executions and results. Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:
- Outstanding achievement in marketing campaigns and event project management
- Creativity and innovation
- Strategic thinking
- Excellent execution
- Successful results against objectives / KPIs
- Any other exceptional achievements or work that especially merits this award. Client testimonials are welcomed.
28. Best Team (Brand) *NEW*
This category recognises outstanding work from a brand-side marketing team which has made a significant impact to the organisation’s overall event campaigns, executions and results. Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:
- Outstanding achievement in marketing campaigns and event project management
- Creativity and innovation
- Strategic thinking
- Excellent execution
- Successful results against objectives / KPIs
- Any other exceptional achievements or work that especially merits this award. Manager / agency testimonials are welcomed.
29. Best Use of a Venue
This award recognises the most innovative set-up and use of physical surroundings for an event. Judges will be looking for creative conceptualisation and venue choices such as convention centres or public areas that integrate directly into the overall theme, brand or product as well as effective execution of out-of-the-box ideas during the main event.
30. Best Use of Games / Contests
This award recognises the best use of games and / or competitions in an event campaign to enhance an event’s promotion and / or improve engagement levels at an event. Judges will be looking for evidence of high levels of interactivity and engagement from the target audience and bold creative execution. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach and results of introducing the games / contests.
31. Best Use of Hosting Platforms *NEW*
This award recognises the best event employing the best use of hosting platforms to enhance an event’s promotion and experience. Judges will be looking for seamless integration with the event’s objectives and branding and how the campaign drove traffic, generated leads, identified prospects, and garnered more participation and engagement. Hosting platforms including but not limited to: Zoom, BigMarker, GoogleMeet, Skype and Discord.
32. Best Use of Influencers
This award recognises the most effective use of influencers in an event campaign which could include the use of appropriate experts, ambassadors, bloggers or celebrities. Judges will be looking for how closely the influencer(s) relate to the theme or style of the event and how their presence at the event as well as in the lead up to the event enhanced awareness and engagement from the target audience.
33. Best Use of Live Streaming *NEW*
This award recognises the best event employing the best use of live streaming platforms to enhance an event’s promotion and experience. Judges will be looking for seamless integration with the event’s objectives and branding and how the campaign drove traffic, generated leads, identified prospects, and garnered more participation and engagement. Live streaming platforms including but not limited to: Facebook live, Instagram Live, Linkedin Live, Twitter Live, YouTube Livestream and Tiktok.
34. Best Use of Multi-Channel Marketing
This award recognises the best event employing two or more channels including online and offline to enhance an event’s promotion and experience. Judges will be looking for seamless integration with the event’s objectives and branding and how the campaign drove traffic, generated leads, identified prospects, and garnered more participation compared to the competition.
35. Best Use of Social Media
This award recognises the event that best used social media to strike a conversation with their audience and get them talking about the event. Judges will be looking for evidence of social media helping to expand reach and enhance the experience.
36. Best Use of Sponsorship *NEW*
This award recognises the most innovative entertainment, sports or cause-related event born out of a sponsorship agreement. From sponsoring a team, to a league, to a one off event or a specific activation, judges will look at how well the event met the brand’s objectives and the overall execution of the event. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach and results of the event.
37. Best Venue Experience
This award recognises event organisers and venue partners that have gone above and beyond to offer excellent service and a positive venue experience for an event. This involves the entire experience and how effectively the needs were met for the attendees and / or client(s). Judges will be looking for effective consultation with clients or partners, problem solving and a meticulous eye for detail related to the venue and maximising the attendee experience. Entrants must prove the outcomes through testimonials from clients or attendees. Clients and venue partners must both be credited if applicable in order to be eligible.
38. Best Virtual Event (B2B) *NEW*
This award recognises the best oranisation, promotion, and execution of a virtual conference, webinar or other type of non-physical gathering. Judges will be looking for effective communication, engagement and delegate experience across the entire event journey.
39. Best Virtual Event (B2C) *NEW*
This award recognises the best oranisation, promotion, and execution of a virtual conference, webinar or other type of non-physical gathering. Judges will be looking for effective communication, engagement and delegate experience across the entire event journey.
40. Marketing Events Champion (Agency) *NEW*
This category recognises outstanding leadership and excellence from an agency-side leader who has made a significant impact to their client’s event campaigns, executions and results. Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period
- Creativity and innovation
- Strategic thinking
- Excellent execution
- New business wins
- Stability or improvement of the brand’s business performance
- Having built or maintained a positive working environment for their teams
- Contribution to the wider industry
- Any other exceptional achievements or work that especially merits this award
41. Marketing Events Champion (Brand) *NEW*
This category recognises outstanding leadership and excellence from a brand-side leader who has made a significant impact to their brand’s event campaigns, execution and results. Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period
- Creativity and innovation
- Strategic thinking
- Excellent execution
- Stability or improvement of the brand’s business performance
- Having built or maintained a positive working environment for their teams
- Contribution to the wider industry
- Any other exceptional achievements or work that especially merits this award. Manager / agency testimonials are welcomed.
Event Agency of the Year 2020 (Not for Entry)
Our very own Grand Prix du Jury, awarded to the event agency that scored the highest across all categories.
Event Marketer of the Year 2020 (Not for Entry)
Our very own Grand Prix du Jury, awarded to the brand that scored the highest across all categories.
Stay Updated!
Be the first to know what's coming up! Sign Up for our newsletter to get the latest news and events related to MARKETING magazine.
Masterclass Series
Webinar Series