Finalists

1. Best Audience Acquisition & Retention Strategy
Metro Broadcast
Hit Awards 2021
TOPick
Hong Kong Economic Times
Equipping Well, Shaping the Future
Yahoo Hong Kong
Bayer HealthCare
Bayer – Unlocking the Menstrual Cycle
2. Best Custom Event
DL
DBS Bank (Hong Kong)
Moment of Purpose
Metro Broadcast
Primary School Quiz 2021
OHPAMA.COM (RAYMA, SING TAO GROUP)
LEE KUM KEE
LEE KUM KEE x Ohpama Parent-kid Cooking Journey
OHPAMA.COM (RAYMA, SING TAO GROUP)
LEISURE & CULTURAL SERVICES DEPARTMENT
LITTLE MUSEUM KOL
Yahoo Hong Kong
SoFi Hong Kong
SoFi x Yahoo Finance Youth Program “Hunger Investment Game”
3. Best Engagement Strategy
Metro Broadcast
Hit Awards 2021
Metro Broadcast
Primary School Quiz 2021
OHPAMA.COM (RAYMA, SING TAO GROUP)
LEE KUM KEE
LEE KUM KEE x Ohpama Parent-kid Cooking Journey
OHPAMA.COM (RAYMA, SING TAO GROUP)
LEISURE & CULTURAL SERVICES DEPARTMENT
LITTLE MUSEUM KOL
TOPick
Hong Kong Economic Times
Equipping Well, Shaping the Future
4. Best Launch/Rebranding
DL
Voice of contemporary
Mill MILK
Mill MILK – For the love of Hong Kong
Our China Story
Our Hong Kong Foundation
Modern China in 90 Seconds
5. Best Media Campaign – Creative
DL
DBS Bank (Hong Kong)
Moment of Purpose
Metro Broadcast
Hit Awards 2021
OHPAMA.COM (RAYMA, SING TAO GROUP)
LEE KUM KEE
LEE KUM KEE x Ohpama Parent-kid Cooking Journey
Yahoo Hong Kong
American Express International, Inc.
AMEX – Never Stop Exploring
Yahoo Hong Kong
Nan Fung Development
LP10’s Perfect 10 Launch with Eco-Rich Seagull Mascot
6. Best Media Campaign – Digital
CTgoodjobs
DBS Bank (Hong Kong)
Employer Branding Campaign
CTgoodjobs
The Hong Kong Jockey Club Charities Trust
The New Olds Campaign
MTR advertising
United Asia Finance
MTR advertising – UA Finance pDOOH Campaign
Yahoo Hong Kong
AXA China Region Insurance Company
AXA Thought Leadership Content Series
Yahoo Hong Kong
Constitutional and Mainland Affairs Bureau
The Constitution and the Basic Law Internet Game 2021
7. Best Media Campaign – Experiential
DL
DBS Bank (Hong Kong)
Moment of Purpose
JCDecaux Cityscape
Red Bull Hong Kong
Skip to fit with Red Bull Digital Domination
Mill MILK
Mill MILK Neighborhood in Causeway Bay
OHPAMA.COM (RAYMA, SING TAO GROUP)
LEISURE & CULTURAL SERVICES DEPARTMENT
LITTLE MUSEUM KOL
Yahoo Hong Kong
SoFi Hong Kong
SoFi x Yahoo Finance Youth Program “Hunger Investment Game”
8. Best Media Campaign – Integrated Media
DL
DBS Bank (Hong Kong)
Moment of Purpose
Metro Broadcast
Hit Awards 2021
Metro Broadcast
Primary School Quiz 2021
Vogue Hong Kong
Samsung Electronics HK Co.
Mirror Forever: Pillow Talk
Yahoo Hong Kong
American Express International, Inc.
AMEX – Never Stop Exploring
9. Best Media Campaign – KOL
ELLE HK
Gucci
Festive Magical Factory
Esquire HK
South China Morning Publishers
Tyson Yoshi x Gareth T. “december” Music Video
LEGEND PUBLISHING (HK)
Oriental Watch Company
Take your time
MTR advertising
JCDecaux Transport
Summer Sports Fiesta
10. Best Media Campaign – Out-of-Home/DOOH
JCDecaux Cityscape
Illuminated Tramcar Parade
MTR advertising
Hong Kong Tourism Board
MTR advertising – Hong Kong Tourism Board West Kowloonn
MTR advertising
M+
MTR advertising – Grand Opening of M+
XGD Media
Monkey Kingdom
Wukong NFT
Yahoo Hong Kong
livi bank
livi PayLater Campaign
11. Best Media Campaign – Social
CTgoodjobs
Ocean Park Hong Kong
Water World Ocean Park | Employer Branding Campaign
Esquire HK
South China Morning Publishers
Tyson Yoshi x Gareth T. “december” Music Video
LEGEND PUBLISHING (HK)
Oriental Watch Company
Take your time
Yahoo Hong Kong
Warner Music Group
Warner Music – Music to warm your heart
Yahoo Hong Kong
BetterMe Magazine #ThisToo_ShallPass
12. Best Media Campaign – Targeted Audience
Metro Broadcast
Primary School Quiz 2021
OHPAMA.COM (RAYMA, SING TAO GROUP)
LEISURE & CULTURAL SERVICES DEPARTMENT

LITTLE MUSEUM KOL
TOPick
Hong Kong Economic Times
Equipping Well, Shaping the Future
Yahoo Hong Kong
HSBC Asset Management
HSBC ESG Investment Campaign
Yahoo Hong Kong
SoFi Hong Kong
SoFi x Yahoo Finance Youth Program “Hunger Investment Game”

 

13. Best Media Campaign – Video
DL
Voice of contemporary
ELLEMEN HK
Vacheron Constantin
Historiques American 1921 – One of Not Many
HK01
Towngas
160th Anniversary Campaign
Mill MILK
New Balance
Retro route back to 70’s
Yahoo Hong Kong
AXA China Region Insurance Company
AXA Thought Leadership Content Series
14. Best Original Content
DL
Voice of contemporary
ELLE HK, Harper’s BAZAAR, Esquire, Cosmopolitan
South China Morning Publishers
The Editors Season II
Mill MILK
Life as a nomad
Our China Story
Our Hong Kong Foundation
Modern China in 90 Seconds
Yahoo Hong Kong
BetterMe Magazine #ThisToo_ShallPass
15. Best Partnership Strategy
DL
Voice of contemporary
OHPAMA.COM (RAYMA, SING TAO GROUP)
LEE KUM KEE
LEE KUM KEE x Ohpama Parent-kid Cooking Journey
Yahoo Hong Kong
AXA China Region Insurance Company
AXA Thought Leadership Content Series
Yahoo Hong Kong
Bayer HealthCare
Bayer – Unlocking the Menstrual Cycle
Yahoo Hong Kong
Hang Seng Bank
HSB US Stock Trading Service Launch Campaign
16. Best Promotion Strategy
DL
Voice of contemporary
Metro Broadcast
Hit Awards 2021
MTR advertising
JCDecaux Transport
Innovate Festival
OHPAMA.COM (RAYMA, SING TAO GROUP)
LEISURE & CULTURAL SERVICES DEPARTMENT
LITTLE MUSEUM KOL
Yahoo Hong Kong
American Express International, Inc.
AMEX – Never Stop Exploring
17. Best Result-Driven Campaign
OHPAMA.COM (RAYMA, SING TAO GROUP)
LEISURE & CULTURAL SERVICES DEPARTMENT
LITTLE MUSEUM KOL
Yahoo Hong Kong
Bayer HealthCare
Bayer – Unlocking the Menstrual Cycle
Yahoo Hong Kong
Constitutional and Mainland Affairs Bureau
The Constitution and the Basic Law Internet Game 2021
Yahoo Hong Kong
livi bank
livi PayLater Campaign
18. Best Sponsorship Campaign
DL
DBS Bank 9Hong Kong)
Moment of Purpose
Yahoo Hong Kong
SoFi Hong Kong
SoFi x Yahoo Finance Youth Program “Hunger Investment Game”
Yahoo Hong Kong
Warner Music Group
Warner Music – Music to warm your heart
19. Best Use of Branded Content
DL
Voice of contemporary
LEGEND PUBLISHING (HK)
Oriental Watch Company
Take your time
Yahoo Hong Kong
American Express International, Inc.
AMEX – Never Stop Exploring
Yahoo Hong Kong
AXA China Region Insurance Company
AXA Thought Leadership Content Series
Yahoo Hong Kong
Warner Music Group
Warner Music – Music to warm your heart
21. Best Use of Mobile/App
CTgoodjobs
Self-Introduction Video
MTR advertising
JCDecaux Transport
Summer Sports Fiesta
Yahoo Hong Kong
Constitutional and Mainland Affairs Bureau
The Constitution and the Basic Law Internet Game 2021
22. Best Use of Multi-Channels
CTgoodjobs
The Hong Kong Jockey Club Charities Trust
The New Olds Campaign
DL
Voice of contemporary
Metro Broadcast
Hit Awards 2021
Metro Broadcast
Primary School Quiz 2021
Yahoo Hong Kong
ITeSHOP
ITeSHOP – SS21 GIGON Campaign
23. Best Use of Technology
Metro Broadcast
Primary School Quiz 2021
MTR advertising
United Asia Finance
MTR advertising – UA Finance pDOOH Campaign
Yahoo Hong Kong
American Express International, Inc.
AMEX – Never Stop Exploring
Yahoo Hong Kong
livi bank
livi PayLater Campaign
Yahoo Hong Kong
Nan Fung Development
LP10’s Perfect 10 Launch with Eco-Rich Seagull Mascot
25. Best Corporate Social Responsibility Media

Winner will be announced at the awards ceremony.

26. Best Digital Media

Winner will be announced at the awards ceremony.

27. Best e-Commerce Media

Winner will be announced at the awards ceremony.

28. Best Influential Media

Winner will be announced at the awards ceremony.

29. Best Informative Media

Winner will be announced at the awards ceremony.

30. Best Innovative Media

Winner will be announced at the awards ceremony.

31. Best Interactive Media

Winner will be announced at the awards ceremony.

32. Best OOH Media

Winner will be announced at the awards ceremony.

33. Best Programmatic DOOH Media

Winner will be announced at the awards ceremony.

34. Best Start-Up Media

Winner will be announced at the awards ceremony.

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