Finalists
1. Best Audience Acquisition & Retention Strategy
 |
Metro Broadcast Hit Awards 2021 |
 |
TOPick Hong Kong Economic Times Equipping Well, Shaping the Future |
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Yahoo Hong Kong Bayer HealthCare Bayer – Unlocking the Menstrual Cycle |
2. Best Custom Event
 |
DL DBS Bank (Hong Kong) Moment of Purpose |
|
Metro Broadcast Primary School Quiz 2021 |
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OHPAMA.COM (RAYMA, SING TAO GROUP) LEE KUM KEE LEE KUM KEE x Ohpama Parent-kid Cooking Journey |
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OHPAMA.COM (RAYMA, SING TAO GROUP) LEISURE & CULTURAL SERVICES DEPARTMENT LITTLE MUSEUM KOL |
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Yahoo Hong Kong SoFi Hong Kong SoFi x Yahoo Finance Youth Program “Hunger Investment Game” |
3. Best Engagement Strategy
|
Metro Broadcast Hit Awards 2021 |
|
Metro Broadcast Primary School Quiz 2021 |
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OHPAMA.COM (RAYMA, SING TAO GROUP) LEE KUM KEE LEE KUM KEE x Ohpama Parent-kid Cooking Journey |
|
OHPAMA.COM (RAYMA, SING TAO GROUP) LEISURE & CULTURAL SERVICES DEPARTMENT LITTLE MUSEUM KOL |
|
TOPick Hong Kong Economic Times Equipping Well, Shaping the Future |
4. Best Launch/Rebranding
|
DL Voice of contemporary |
 |
Mill MILK Mill MILK – For the love of Hong Kong |
 |
Our China Story Our Hong Kong Foundation Modern China in 90 Seconds |
5. Best Media Campaign – Creative
|
DL DBS Bank (Hong Kong) Moment of Purpose |
|
Metro Broadcast Hit Awards 2021 |
|
OHPAMA.COM (RAYMA, SING TAO GROUP) LEE KUM KEE LEE KUM KEE x Ohpama Parent-kid Cooking Journey |
|
Yahoo Hong Kong American Express International, Inc. AMEX – Never Stop Exploring |
|
Yahoo Hong Kong Nan Fung Development LP10’s Perfect 10 Launch with Eco-Rich Seagull Mascot |
6. Best Media Campaign – Digital
 |
CTgoodjobs DBS Bank (Hong Kong) Employer Branding Campaign |
|
CTgoodjobs The Hong Kong Jockey Club Charities Trust The New Olds Campaign |
 |
MTR advertising United Asia Finance MTR advertising – UA Finance pDOOH Campaign |
|
Yahoo Hong Kong AXA China Region Insurance Company AXA Thought Leadership Content Series |
|
Yahoo Hong Kong Constitutional and Mainland Affairs Bureau The Constitution and the Basic Law Internet Game 2021 |
7. Best Media Campaign – Experiential
|
DL DBS Bank (Hong Kong) Moment of Purpose |
 |
JCDecaux Cityscape Red Bull Hong Kong Skip to fit with Red Bull Digital Domination |
|
Mill MILK Mill MILK Neighborhood in Causeway Bay |
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OHPAMA.COM (RAYMA, SING TAO GROUP) LEISURE & CULTURAL SERVICES DEPARTMENT LITTLE MUSEUM KOL |
|
Yahoo Hong Kong SoFi Hong Kong SoFi x Yahoo Finance Youth Program “Hunger Investment Game” |
8. Best Media Campaign – Integrated Media
|
DL DBS Bank (Hong Kong) Moment of Purpose |
|
Metro Broadcast Hit Awards 2021 |
|
Metro Broadcast Primary School Quiz 2021 |
 |
Vogue Hong Kong Samsung Electronics HK Co. Mirror Forever: Pillow Talk |
|
Yahoo Hong Kong American Express International, Inc. AMEX – Never Stop Exploring |
9. Best Media Campaign – KOL
 |
ELLE HK Gucci Festive Magical Factory |
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Esquire HK South China Morning Publishers Tyson Yoshi x Gareth T. “december” Music Video |
 |
LEGEND PUBLISHING (HK) Oriental Watch Company Take your time |
|
MTR advertising JCDecaux Transport Summer Sports Fiesta |
10. Best Media Campaign – Out-of-Home/DOOH
|
JCDecaux Cityscape Illuminated Tramcar Parade |
|
MTR advertising Hong Kong Tourism Board MTR advertising – Hong Kong Tourism Board West Kowloonn |
|
MTR advertising M+ MTR advertising – Grand Opening of M+ |
 |
XGD Media Monkey Kingdom Wukong NFT |
|
Yahoo Hong Kong livi bank livi PayLater Campaign |
11. Best Media Campaign – Social
|
CTgoodjobs Ocean Park Hong Kong Water World Ocean Park | Employer Branding Campaign |
|
Esquire HK South China Morning Publishers Tyson Yoshi x Gareth T. “december” Music Video |
|
LEGEND PUBLISHING (HK) Oriental Watch Company Take your time |
|
Yahoo Hong Kong Warner Music Group Warner Music – Music to warm your heart |
|
Yahoo Hong Kong BetterMe Magazine #ThisToo_ShallPass |
12. Best Media Campaign – Targeted Audience
|
Metro Broadcast Primary School Quiz 2021 |
|
OHPAMA.COM (RAYMA, SING TAO GROUP) LEISURE & CULTURAL SERVICES DEPARTMENT LITTLE MUSEUM KOL |
|
TOPick Hong Kong Economic Times Equipping Well, Shaping the Future |
|
Yahoo Hong Kong HSBC Asset Management HSBC ESG Investment Campaign |
|
Yahoo Hong Kong SoFi Hong Kong SoFi x Yahoo Finance Youth Program “Hunger Investment Game” |
13. Best Media Campaign – Video
|
DL Voice of contemporary |
 |
ELLEMEN HK Vacheron Constantin Historiques American 1921 – One of Not Many |
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HK01 Towngas 160th Anniversary Campaign |
|
Mill MILK New Balance Retro route back to 70’s |
|
Yahoo Hong Kong AXA China Region Insurance Company AXA Thought Leadership Content Series |
14. Best Original Content
|
DL Voice of contemporary |
 |
ELLE HK, Harper’s BAZAAR, Esquire, Cosmopolitan South China Morning Publishers The Editors Season II |
|
Mill MILK Life as a nomad |
|
Our China Story Our Hong Kong Foundation Modern China in 90 Seconds |
|
Yahoo Hong Kong BetterMe Magazine #ThisToo_ShallPass |
15. Best Partnership Strategy
|
DL Voice of contemporary |
|
OHPAMA.COM (RAYMA, SING TAO GROUP) LEE KUM KEE LEE KUM KEE x Ohpama Parent-kid Cooking Journey |
|
Yahoo Hong Kong AXA China Region Insurance Company AXA Thought Leadership Content Series |
|
Yahoo Hong Kong Bayer HealthCare Bayer – Unlocking the Menstrual Cycle |
|
Yahoo Hong Kong Hang Seng Bank HSB US Stock Trading Service Launch Campaign |
16. Best Promotion Strategy
|
DL Voice of contemporary |
|
Metro Broadcast Hit Awards 2021 |
|
MTR advertising JCDecaux Transport Innovate Festival |
|
OHPAMA.COM (RAYMA, SING TAO GROUP) LEISURE & CULTURAL SERVICES DEPARTMENT LITTLE MUSEUM KOL |
|
Yahoo Hong Kong American Express International, Inc. AMEX – Never Stop Exploring |
17. Best Result-Driven Campaign
|
OHPAMA.COM (RAYMA, SING TAO GROUP) LEISURE & CULTURAL SERVICES DEPARTMENT LITTLE MUSEUM KOL |
|
Yahoo Hong Kong Bayer HealthCare Bayer – Unlocking the Menstrual Cycle |
|
Yahoo Hong Kong Constitutional and Mainland Affairs Bureau The Constitution and the Basic Law Internet Game 2021 |
|
Yahoo Hong Kong livi bank livi PayLater Campaign |
18. Best Sponsorship Campaign
|
DL DBS Bank 9Hong Kong) Moment of Purpose |
|
Yahoo Hong Kong SoFi Hong Kong SoFi x Yahoo Finance Youth Program “Hunger Investment Game” |
|
Yahoo Hong Kong Warner Music Group Warner Music – Music to warm your heart |
19. Best Use of Branded Content
|
DL Voice of contemporary |
|
LEGEND PUBLISHING (HK) Oriental Watch Company Take your time |
|
Yahoo Hong Kong American Express International, Inc. AMEX – Never Stop Exploring |
|
Yahoo Hong Kong AXA China Region Insurance Company AXA Thought Leadership Content Series |
|
Yahoo Hong Kong Warner Music Group Warner Music – Music to warm your heart |
21. Best Use of Mobile/App
|
CTgoodjobs Self-Introduction Video |
|
MTR advertising JCDecaux Transport Summer Sports Fiesta |
|
Yahoo Hong Kong Constitutional and Mainland Affairs Bureau The Constitution and the Basic Law Internet Game 2021 |
22. Best Use of Multi-Channels
|
CTgoodjobs The Hong Kong Jockey Club Charities Trust The New Olds Campaign |
|
DL Voice of contemporary |
|
Metro Broadcast Hit Awards 2021 |
|
Metro Broadcast Primary School Quiz 2021 |
|
Yahoo Hong Kong ITeSHOP ITeSHOP – SS21 GIGON Campaign |
23. Best Use of Technology
|
Metro Broadcast Primary School Quiz 2021 |
|
MTR advertising United Asia Finance MTR advertising – UA Finance pDOOH Campaign |
|
Yahoo Hong Kong American Express International, Inc. AMEX – Never Stop Exploring |
|
Yahoo Hong Kong livi bank livi PayLater Campaign |
|
Yahoo Hong Kong Nan Fung Development LP10’s Perfect 10 Launch with Eco-Rich Seagull Mascot |
25. Best Corporate Social Responsibility Media
Winner will be announced at the awards ceremony.
26. Best Digital Media
Winner will be announced at the awards ceremony.
27. Best e-Commerce Media
Winner will be announced at the awards ceremony.
28. Best Influential Media
Winner will be announced at the awards ceremony.
29. Best Informative Media
Winner will be announced at the awards ceremony.
30. Best Innovative Media
Winner will be announced at the awards ceremony.
31. Best Interactive Media
Winner will be announced at the awards ceremony.
32. Best OOH Media
Winner will be announced at the awards ceremony.
33. Best Programmatic DOOH Media
Winner will be announced at the awards ceremony.
34. Best Start-Up Media
Winner will be announced at the awards ceremony.
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