Finalists
1. Best Audience Acquisition & Retention Strategy
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Metro Broadcast Metro Broadcast Corporation Hit Awards 2022 |
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South China Morning Post I Read the SCMP |
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Yahoo Hong Kong American Express International Inc. AMEX Be The Next Explorer |
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Yahoo Hong Kong Bayer HealthCare Bayer – Unlocking the Menstrual Cycle |
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Yahoo Hong Kong HSBC HSBC x Yahoo Youth Programme Campaign (Q3-Q4, 2022) |
2. Best Custom Event
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CTgoodjobs Hong Kong Future Leader Awards 2022 |
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Harper’s BAZAAR Hong Kong South China Morning Post Publishers BAZAAR At Work Summit 2023 |
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South China Morning Post Cainiao – Alibaba Group Time for a Supply Chain Rethink |
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Yahoo Hong Kong HSBC HSBC x Yahoo Youth Programme Campaign (Q3-Q4, 2022) |
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Yahoo Hong Kong Intellectual Property Department, HKSARG IP Literacy Concert 2022 |
3. Best Engagement Strategy
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Metro Broadcast Metro Broadcast Corporation Hit Awards 2022 |
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MTR Corporation MTR Corporation Virtual Walk 25 – Walk With You |
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JCDecaux Transport MTR* advertising Hennessy x NBA Campaign 2022 |
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Yahoo Hong Kong Cetaphil Cetaphil x Yahoo Asia Buzz Multiverse Awards 2022 |
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Yahoo Hong Kong Betterme City Frenchie NFT project (Jul-Aug2022) |
4. Best Influential Event
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Cosmopolitan Hong Kong Plan International Hong Kong Run For Girls 2023 |
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DL SAMSUNG – Impossible Gifting Factory |
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Vogue Hong Kong LANDMARK Vogue Fashion’s Night Out 2023 |
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Yahoo Hong Kong Cetaphil Cetaphil x Yahoo Asia Buzz Multiverse Awards 2022 |
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Yahoo Hong Kong csl csl x Yahoo Metaverse “Electric City” Sponsorship |
5. Best Launch/Rebranding Campaign
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JCDecaux Cityscape Dyson Dyson Zone Headphones with Air Purification ADventure Tram Tour |
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South China Morning Post I Read the SCMP |
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Yahoo Hong Kong FWD FWD – 2023 Health Proposition Campaign |
6. Best Media Campaign – Creative
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DL SAMSUNG – Impossible Gifting Factory |
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JCDecaux Transport MTR* advertising Non-visual Billboard of HSBC PayMe for the Visually Impaired Community |
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MTR Corporation MTR Corporation Virtual Walk 25 – Walk With You |
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JCDecaux Transport MTR* advertising Metaverse Adventure |
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Yahoo Hong Kong Fidelity International Yahoo x Fidelity Invest in Good Campaign |
7. Best Media Campaign – Digital
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CTgoodjobs McDonald’s Hong Kong McDonald’s Hong Kong – People Story Campaign |
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Metro Broadcast Metro Broadcast Corporation Hit Awards 2022 |
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MTR Corporation MTR Corporation Virtual Walk 25 – Walk With You |
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Yahoo Hong Kong Constitutional and Mainland Affairs Bureau The Constitution and the Basic Law Internet Game 2022 |
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Yahoo Hong Kong csl csl x Yahoo Metaverse “Electric City” Sponsorship |
8. Best Media Campaign – Digital Out-of-Home
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DL SAMSUNG – Impossible Gifting Factory |
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JCDecaux Transport MTR* advertising Programmatic DOOH Campaign: Water World Ocean Park Hong Kong |
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JCDecaux Transport MTR* advertising Hennessy x NBA Campaign 2022 |
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JCDecaux Transport MTR* advertising Metaverse Adventure |
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XGD Media Uber Uber Taxi |
9. Best Media Campaign – Experiential
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JCDecaux Transport MTR* advertising Metaverse Adventure |
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Yahoo Hong Kong Betterme City Frenchie NFT project (Jul-Aug2022) |
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Yahoo Hong Kong Yahoo – Yahoo Metaverse |
10. Best Media Campaign – Integrated Media
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DL The [City] Pal-ette short film shooting competition and exhibition |
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Ming Pao Weekly Ming Pao Magazines Director Class |
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MTR Corporation MTR Corporation Virtual Walk 25 – Walk With You |
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Now TV The FIFA World Cup 2022 |
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Yahoo Hong Kong HSBC HSBC x Yahoo Youth Programme Campaign (Q3-Q4, 2022) |
11. Best Media Campaign – KOL
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ELLE Hong Kong Emporio Armani Earctic Sustainable Capsule |
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Esquire Hong Kong CROCS Digital Cover |
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Now TV The FIFA World Cup 2022 |
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South China Morning Post I Read the SCMP |
12. Best Media Campaign – Out-of-Home
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JCDecaux Cityscape Tram Shelter – Supreme Runway |
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MTR Corporation MTR Corporation Virtual Walk 25 – Walk With You |
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JCDecaux Transport MTR* advertising MTR* advertising Themed-Train Campaign |
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XGD Media Uber Uber Taxi |
13. Best Media Campaign – Real Time Response
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Google Hong Kong Cathay Cathay Real Time Travel Performance |
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JCDecaux Transport MTR* advertising BOC (HK) Dynamic Content Ads by Hang Seng Index |
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JCDecaux Transport MTR* advertising Programmatic DOOH Campaign: Water World Ocean Park Hong Kong |
14. Best Media Campaign – Social
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CTgoodjobs Ocean Park Hong Kong Ocean Park – Employer Branding Campaign |
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CTgoodjobs Sino Group Sino Group – Employer Branding Campaign |
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Now TV The FIFA World Cup 2022 |
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Yahoo Hong Kong Fidelity International Yahoo x Fidelity Invest in Good Campaign |
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Yahoo Hong Kong Betterme City Frenchie NFT project (Jul-Aug2022) |
15. Best Media Campaign – Targeted Audience
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DL The [City] Pal-ette short film shooting competition and exhibition |
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Hong Kong Economic Times CLP POWER HONG KONG Power Connect Love • Low-Carbon e-Living Save Energy • Help Others • Earn Rewards |
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JCDecaux Transport MTR* advertising Programmatic DOOH Campaign: Water World Ocean Park Hong Kong |
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Yahoo Hong Kong FWD FWD – 2023 Health Proposition Campaign |
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Yahoo Hong Kong HSBC HSBC x Yahoo Youth Programme Campaign (Q3-Q4, 2022) |
16. Best Media Campaign – Video
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DL SAMSUNG – Impossible Gifting Factory |
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Ming Pao Weekly Ming Pao Magazines Director Class |
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Now TV The FIFA World Cup 2022 |
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South China Morning Post Singapore Tourism Board Taste Obsessions |
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Yahoo Hong Kong Intellectual Property Department, HKSARG IP Literacy Concert 2022 |
17. Best Original Content
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DL SAMSUNG – Impossible Gifting Factory |
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Hong Kong Economic Times CLP POWER HONG KONG Power Connect Love • Low-Carbon e-Living Save Energy • Help Others • Earn Rewards |
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Ming Pao Weekly Ming Pao Magazines Director Class |
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Yahoo Hong Kong Yahoo All Markets Summit Extra Asia 2022 |
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Yahoo Hong Kong The Hong Kong Jockey Club HKJC 25A people stories |
18. Best Partnership Strategy
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DL SAMSUNG – Impossible Gifting Factory |
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Hong Kong Economic Times CLP POWER HONG KONG Power Connect Love • Low-Carbon e-Living Save Energy • Help Others • Earn Rewards |
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Now TV The FIFA World Cup 2022 |
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Yahoo Hong Kong Bayer HealthCare Bayer – Unlocking the Menstrual Cycle |
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Yahoo Hong Kong csl csl x Yahoo Metaverse “Electric City” Sponsorship |
19. Best Promotion Strategy
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DL SAMSUNG – Impossible Gifting Factory |
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ESDlife WeVow |
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MTR Corporation MTR Corporation Virtual Walk 25 – Walk With You |
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Yahoo Hong Kong FWD FWD – 2023 Health Proposition Campaign |
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Yahoo Hong Kong Intellectual Property Department, HKSARG IP Literacy Concert 2022 |
20. Best Result-Driven Campaign
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Google Hong Kong Cathay Cathay Real Time Travel Performance |
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MTR Corporation MTR Corporation Virtual Walk 25 – Walk With You |
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South China Morning Post I Read the SCMP |
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Yahoo Hong Kong Bayer HealthCare Unlocking the Menstrual Cycle |
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Yahoo Hong Kong Constitutional and Mainland Affairs Bureau The Constitution and the Basic Law Internet Game 2022 |
21. Best Sponsorship Campaign
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JCDecaux Transport MTR* advertising Metaverse Adventure |
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Vogue Hong Kong LANDMARK Vogue Fashion’s Night Out 2023 |
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Yahoo Hong Kong Cetaphil Cetaphil x Yahoo Asia Buzz Multiverse Awards 2022 |
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Yahoo Hong Kong csl csl x Yahoo Metaverse “Electric City” Sponsorship |
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Yahoo Hong Kong HSBC HSBC x Yahoo Youth Programme Campaign (Q3-Q4, 2022) |
22. Best Use of Branded Content
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Hong Kong Economic Times CLP POWER HONG KONG Power Connect Love • Low-Carbon e-Living Save Energy • Help Others • Earn Rewards |
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South China Morning Post HSBC Hong Kong Charity that connects people |
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Yahoo Hong Kong Bayer HealthCare Unlocking the Menstrual Cycle |
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Yahoo Hong Kong IKEA IKEA Empower Your Everyday |
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Yahoo Hong Kong Ninety One Hong Kong Decarbonisation Investing |
23. Best Use of Mobile/App
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ESDlife WeVow |
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MTR Corporation MTR Corporation Virtual Walk 25 – Walk With You |
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JCDecaux Transport MTR* advertising: HSBC Credit Card: Festive Seasons DOOH Campaign |
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JCDecaux Transport MTR* advertising Programmatic DOOH Campaign: Water World Ocean Park Hong Kong |
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Yahoo Hong Kong Constitutional and Mainland Affairs Bureau The Constitution and the Basic Law Internet Game 2022 |
24. Best Use of Multi-Channels
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ELLE Hong Kong ELLE Society |
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MTR Corporation MTR Corporation Virtual Walk 25 – Walk With You |
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Now TV The FIFA World Cup 2022 |
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Yahoo Hong Kong American Express International Inc. AMEX Be The Next Explorer |
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Yahoo Hong Kong Yahoo Asia Buzz Multiverse Awards 2022 |
25. Best Use of Technology
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ESDlife WeVow |
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Metro Broadcast Metro Broadcast Corporation Hit Awards 2022 |
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MMTR Corporation MTR Corporation Virtual Walk 25 – Walk With You |
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Yahoo Hong Kong Betterme City Frenchie NFT project (Jul-Aug2022) |
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Yahoo Hong Kong Yahoo – Yahoo Metaverse |
26. Best Use of Video Content
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DL The [City] Pal-ette short film shooting competition and exhibition |
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Ming Pao Weekly Ming Pao Magazines Director Class |
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Now TV The FIFA World Cup 2022 |
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Yahoo Hong Kong American Express International Inc. AMEX Be The Next Explorer |
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Yahoo Hong Kong Intellectual Property Department, HKSARG IP Literacy Concert 2022 |
27. Best Viral Campaign
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DL SAMSUNG – Impossible Gifting Factory |
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JCDecaux Transport MTR* advertising Metaverse Adventure |
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JCDecaux Transport MTR* advertising Hennessy x NBA Campaign 2022 |
28. Best Influential Media
Winner will be announced at the awards ceremony.
29. Best Informative Media
Winner will be announced at the awards ceremony.
30. Best Innovative Media
Winner will be announced at the awards ceremony.
31. Best Socially Responsible Media
Winner will be announced at the awards ceremony.