Entry Submission

1. How to Enter?

Submitting your entries for the Loyalty & Engagement Awards is simple and completely online. The entry submission deadline is 17 July 2024 (Wed) at 6pm.

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

  • Firstly, download and read the Entry Guidelines. This will guide you through the submission process. Follow the instructions and specific category requirements to ensure your entries are submitted successfully.
  • Please download and use the Core Submission Template provided to prepare your Entry Submission Document without altering/deleting the words in header, 30% of marks will be deducted otherwise.
  • All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link at the bottom of this page.
  • Entrants are strongly encouraged to gather all entry materials like photos, videos and charts before starting the entry process.
  • Please ensure that all details you enter into the Entry Details are CONSISTENT with the details on the Core Submission Document you upload.
  • Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and CANNOT be changed and / or transferred to another party.
  • Please include an event photo or image that represents your entry in your submission that can be used on all marketing material, on the screen on the night of the awards, and in the magazine etc.

Once you’re ready to go, all entries can be submitted via the below “I’m Ready to Enter” link.

2. Submission Deadline

Wednesday 17 July 2024, 6:00pm.

3. Judging Criteria
Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

For Media Campaign categories:

  • Challenge (10%)
    Describe the market challenges you were operating in, for example, competitive landscape, and how you overcame those challenges. Any key statistics which help
    illustrate the scale of the challenge.
  • Strategy (30%)
    Description of the campaign/work/project. The core insight or idea the work was built on and an outline of your creative and media strategy. How were these
    developed to be both distinctive and powerful.
  • Execution (30%)
    An overview of how your media thinking was implemented. The different tactics/elements used within the campaign/project and their respective roles.
  • Results (30%)
    What was the outcome? How did it deliver to your challenge? Supply any clear evidence/metrics demonstrating the performance.

For Talent category:

  • Team profile (20%) 
    An outline of the company’s position in the industry, along with resources and budgets involved. Illustrate the team dynamics or partner relationship in detail.
    Outline the key roles and responsibilities and years of experience. 

  • Work (30%) 
    Elaborate how you have developed your campaigns over the judging period. What makes this significant and unique?
    The information judges will be examining for is key campaigns and selected case studies.

  • Performance (30%) 
    Outline how the team or partner went above and beyond expectations and deserves recognition for their achievements.
    Relevant evidence of the team’s/partner’s performance to prove and justify success in the judging year.

  • Vision (20%)
    Illustrate how your team has been communicating your company’s perspectives and objectives. What makes this significant and unique?
    The information judges will be looking out for is industry contribution.
4. Eligibility
  • All categories are only open to media owners based in Hong Kong.
  • All works, campaigns or initiatives must have been conceptualised, created and carried out in Hong Kong market or for a regional and/or global market that includes Hong Kong.
  • Works can be created and delivered for a wider regional market but the audience must still include Hong Kong and the featured results should outline the specific achievements from the Hong Kong campaign(s).
  • All works, campaigns or initiatives must have been launched or active between the eligibility period of 1 May 2023 – 30 April 2024 with demonstrable results achieved during this period. * Please note that work submitted for last year’s awards cannot be resubmitted for this year’s event.
  • Entrants may submit the same works/campaigns/initiatives into multiple categories or different works/campaigns/initiatives into one category. There is no limit to the number of entries an entrant may submit. However, when submitting multiple entries, entrants must tailor their individual submissions accordingly and outline how they suit the specific category at hand.
5. Fees and payment
Entry Fee:
HK$1,880 per entry

Payment Methods:
Credit card (Visa, MasterCard, AMEX).
Cheques and bank transfers welcome for any amounts over HK$10,000.

* All entry fees are non-refundable. Trophy is not included in the entry fees.

6. Terms & Conditions
  • All entry fees are non-refundable.
  • Entries will not be considered for judging if payment is not received within five working days upon being invoiced, if invoice is required before payment.
  • By submitting the entry, the entrants guarantee that all the works/information submitted are TRUE and ACCURATE. MARKETING-INTERACTIVE reserves the right to verify any information submitted in the entry.
  • Upon submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and CANNOT be changed and/or transferred to another party. Should your entry be shortlisted, details will be presented based on your submissions on the website, prize announcements as well as on trophies and/or any other awards-related materials. Any changes made after submission will be charged 10% of the submission fee.
  • Also, please ensure that all details are submitted in ENGLISH only.
  • The judges’ decisions are final.
  • Without prior notice, MARKETING-INTERACTIVE reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category/categories will be notified.
  • Finalists need to be present or appoint a representative to be present at the awards presentation in order to receive their trophy(ies) in case they win.
  • Please refer to the full terms & conditions in the Entry Guidelines.
7. Important
  • Any information or content intended for judging purposes only and NOT for republishing must be clearly indicated in red font or highlighted in red. Such information and content will not be shared in any way and privy for judging panel who will also maintain strict confidentiality.
  • The entrant otherwise grants MARKETING-INTERACTIVE permission to show material(s) from the entries at the awards presentation, in the magazine and at such times as deemed appropriate.
  • Whilst care will be taken by the organiser, the entrant agrees that MARKETING-INTERACTIVE or Lighthouse Independent Media Ltd. and its partners will be exempt from any liability for errors or omissions reproduced, lost and / or corrupted in the presentation of the Spark Awards or in MARKETING-INTERACTIVE. For the purpose of clarity, this exemption of liability includes any communications online and offline by MARKETING-INTERACTIVE, Lighthouse Independent Media Ltd. and its partners.
  • The decisions of MARKETING-INTERACTIVE in all matters relating to the Spark Awards shall be final and binding.