This category recognises the best acquisition & retention strategy of a media owner in maintaining and growing their customer base over the submission period. Entries should demonstrate how the strategy helps to gain new audiences and keep readers, subscribers and audiences engaged in a highly competitive media landscape.

Judges will be looking for proactive, innovative and ground-breaking approaches to acquire new audiences, retain existing audiences and reduce the number of customer defections.

Supporting details: objectives and outcome, audience growth, audience volume, engagement ratios

This category recognises the most outstanding events organised by a media entity for its clients. Events include physical, hybrid, or virtual and can span multiple platforms.

Judges will be looking at the strategy, execution and strength behind the event.

Supporting details: event objectives and outcome, attendee size, attendee feedback

This category recognises the most effective and innovative strategy that was designed to entertain and engage targeted audiences across all platforms – from offline to online.

Judges will be looking at the creativity behind the strategy on how the media encouraged their target audience to actively interact with them, and improved audience engagement through multiple touchpoints.

Supporting details: objectives and outcome, rationale for using the chosen medium, engagement ratios

This category recognises the excellent strategic launch or rebrand of a product, brand or platform by a media owner.

Supporting details: launch/rebranding objectives and outcome, channel(s) used for the launch/rebrand

This category recognises the most creative and innovative idea from a media entity for its clients to engage their audience and drive commercial value.

Supporting details: objectives and outcome, rationale for using the chosen medium

This category recognises the most creative, innovative and/or effective digital campaigns/solutions from a media entity for its clients to engage their audience and drive commercial value.

Supporting details: objectives and outcome, rationale for using the chosen online medium

This category recognises the media owner that has delivered an experiential campaign for clients via an event, roadshow or sponsorship activity. Entries can be anything from a mass-market launch to a smaller, more exclusive experience for clients.

Supporting details: objectives and outcome, rationale for using the chosen medium

This category recognises the most creative, innovative and effective cross-media campaign from a media owner for its clients to engage audiences and drive commercial value. At least three different channels must have been used.

Supporting details: objectives and outcome, rationale for using the chosen medium

This category recognises an outstanding and refreshing collaboration between media owners and influencers, designed to increase audience interest and enhance brand awareness.

Judges will be looking at how the use of influencers spread the media’s message, and attracted the target audience to engage and drive benefits to both parties.

Supporting details: objectives and outcome, rationale for involving the specific KOL

This category recognises the most creative, innovative and effective out-of-home or digital out-of-home campaigns from a media owner for its clients to engage their audience and drive commercial value.

Supporting details: objectives and outcome, rationale for using the outdoor medium, audience reach

This category recognises the most creative, innovative and/or effective social media campaigns/solutions from a media owner for its clients to engage their audience and drive commercial value.

Supporting details: objectives and outcome, rationale for using social media

This category recognises the most creative, innovative and effective campaigns from a media owner for its clients to draw the attention of a specific targeted group of audience (e.g. parenting, beauty, financial, etc.) and engage them with the client to achieve its marketing goal.

Supporting details: objectives and outcome, rationale for using the chosen medium, audience profile

This category recognises the best use of video for audience engagement and to drive maximum commercial value for the client. This can include a single campaign or a longer term programme to engage viewers on media channels, mobile platforms and social media sites.

Supporting details: objectives and outcome, rationale for using the online medium

This category recognises the best original content created specifically for the media owner to drive audience engagement.

Supporting details: research objectives and outcome, rationale for using the chosen medium

This category celebrates partnerships between a media platform and a client service, channel or product which leveraged the strength of all parties.

Judges will be looking for natural synergies which resulted in outstanding results.

Supporting details: objectives and outcome, channel(s) used for the partnership

This category recognises the best strategy that media owners utilised on their existing channels to promote themselves.

Judges will be looking at the innovation behind the strategy and its effectiveness in promoting the media owner and entity.

Supporting details: objectives and outcome, rationale for using the chosen medium

This category recognises the most outstanding campaign that can demonstrate how it drove significant results in achieving the business goal.

Supporting details: objectives and outcome, audience size, audience feedback

This category recognises the most effective sponsorship campaigns/solutions initiated by a media owner for its clients to raise brand awareness and drive commercial value.

Supporting details: objectives and outcome, rationale for using the chosen medium

This category recognises the most innovative use of branded content of a media owner on their own platforms. Submissions are open to all media platforms and can include ad-funded TV deals, branded music projects and native advertising campaigns.

Supporting details: objectives and outcome, rationale for using the chosen medium

This category recognises the top media app/mobile platform that provides convenience, entertainment or education to the end-user while elevating the brand and subscription numbers.

Supporting details: number of downloads, frequency of the usage of the app or mobile platform, frequency of time spent on the app or mobile platform

This category recognises the media strategy that a media owner uses to best reach and engage their audience through their own multi-channel approach (at least three channels).

Supporting details: objectives and outcome, rationale for using the chosen platforms

This category recognises the best strategic use of technology to extend the media owner’s reach and revenue opportunities across their own platforms.

Supporting details: objectives and outcome, audience reach, rationale for using the chosen technology

This category recognises the best media owner that embraces corporate social responsibility in their business to raise brand reputation.

Judges will be looking at how the media carry out CSR initiatives and how effectively it raised awareness and encouraged social change in order to bring positive effects and outcomes for society while simultaneously building a positive brand image.

This category recognises the best media owner that shares the most creative, informative and up-to-date content to the public via digital platforms.

Judges will be looking at how frequently the platform is updated, how easy it was for users to search for the information they needed on the platform and how well they interact with their audiences in spreading their messages.

This category recognises the best media owner that uses its own platform to engage the target audience, communicate with them and maximise e-commerce performance.

Judges will be looking at how the media utilised their platforms, offered a unique shopping experience to successfully drive traffic and ultimately created higher brand awareness and business growth. Entrants should demonstrate measurable and significant e-Commerce results such as conversion rate.

This category recognises the best media owner that creates the most media effect for the audience and bring major influence to the public.

Judges will be looking at how the media utilise their platforms to outreach their audience and spread their message to the public. Entries should also showcase their overall performance in terms of audience size, subscriber numbers, engagement rates, and overall influence in the media market.