This category recognises the best acquisition and retention strategy of a media owner in maintaining and growing their customer base over the submission period. Entries should demonstrate how the strategy helped to gain new audiences and kept readers, subscribers, and audiences engaged in a highly competitive media landscape. 

Judges will be looking for proactive, innovative, and ground-breaking approaches to acquire new audiences, retain existing audiences, and reduce the number of customer defections.

 Supporting details: objectives and outcome, audience growth, audience volume, engagement ratios.

This category recognises the most outstanding customised event organised by a media owner for a client to achieve a desired business outcome. Events can include physical, hybrid, or virtual and can span multiple platforms. 

Judges will be looking at the creative idea and effective execution of the event and how the customised event helped the client in achieving their desired business goal. 

Supporting details: event objectives and outcome, attendee size, attendee feedback.

This category recognises the most effective and innovative strategy that was designed to entertain and engage targeted audiences across all platforms – from offline to online. 

Judges will be looking at the creativity behind the strategy on how the media encouraged their target audience to actively interact with them, and improved audience engagement through multiple touch-points.

Supporting details: objectives and outcome, rationale for using the chosen medium, engagement ratios.

This category recognises the excellent strategic launch or rebrand of a product, brand or platform by a media owner.

Judges will be looking at the creativity of the idea and the initiative behind the launch/rebranding campaign and how the campaign engaged the targeted audience and brought impact to the product/brand’s success. 

Supporting details: launch/rebranding objectives and outcome, channel(s) used for the launch/rebrand.

This category recognises the most creative and innovative idea from a media owner for a client to engage their audience and drive commercial value.

Judges will be looking at the creative strategy and innovative elements behind the campaign that contributed to the client’s business objectives.

Supporting details: objectives and outcome, rationale for using the chosen medium.

This category recognises the most creative, innovative and/or effective digital campaign from a media owner for a client to engage their audience and drive commercial value.

Judges will be looking at the effective and innovative digital elements of the campaign that delivered an engaging consumer experience to the audience, while successfully driving the client’s core business objectives. 

Supporting details: objectives and outcome, rationale for using the chosen online medium.

This category recognises the media owner that has delivered an experiential campaign for a client via an event, roadshow or sponsorship activity. Entries can be anything from a mass-market launch to a smaller, more exclusive experience for the client.

Judges will be looking at the creativity and strategy behind the campaign and how the campaign was created and implemented to allow consumers to get involved in, feel, enjoy or respond to a specific experience.

Supporting details: objectives and outcome, rationale for using the chosen medium.

This category recognises the most creative, innovative and effective cross-media campaign from a media owner for a client to engage audiences and drive commercial value. At least three different channels must have been used. 

Judges will be looking at the creativity and strategy behind the campaign and how the seamless integrated experience helped the client in achieving a positive marketing outcome. 

Supporting details: objectives and outcome, rationale for using the chosen medium.

This category recognises an outstanding and refreshing collaboration between media owners and influencers, designed to increase audience interest and enhance brand awareness.

Judges will be looking at how the use of influencers spread the media’s message, and attracted the target audience to engage and drive benefits to both parties.

Supporting details: objectives and outcome, rationale for involving the specific KOL.

This category recognises the most creative, innovative and effective out-of-home campaign from a media owner for a client to engage their audience and drive commercial value. 

Judges will be looking at the innovative idea behind the campaign in attracting and capturing customers’ attention as well as spreading the brand’s messages to its target audiences. Entries should demonstrate how the campaign increased reach and interacted with customers to achieve the marketing objectives.  

Supporting details: objectives and outcome, rationale for using the outdoor medium, audience reach.

This category recognises the most creative, innovative and/or effective social media campaign/solution from a media owner for a client to engage their audience and drive commercial value. 

Judges will be looking at the creative and innovative idea behind the campaign and how it successfully increased the reach of the audience, improved engagement, created buzz for the client, and achieved a good business outcome. 

Supporting details: objectives and outcome, rationale for using social media.

This category recognises the most creative, innovative and effective campaign from a media owner for a client to draw the attention of a specific targeted group of audience (for example, parenting, beauty, financial, etc) and engage them with the client to achieve its marketing goal. 

Judges will be looking at the creative and innovative idea behind the campaign and how it successfully brought a positive brand experience for the targeted audience and left a lingering impact on the audience. 

Supporting details: objectives and outcome, rationale for using the chosen medium, audience profile.

This category recognises the best use of video for audience engagement to drive maximum commercial value for the client. This can include a single campaign or a longer term programme to engage viewers on media channels, mobile platforms, and social media sites. 

Judges will be looking at the creativity and innovation behind the campaign and how the video helped to raise brand awareness, drive customer engagement, and reach the brand’s marketing objective. 

Supporting details: objectives and outcome, rationale for using the online medium.

This category recognises the best original content created specifically for the media owner to drive audience engagement. 

Judges will be looking at the innovative use of the original content and how the content was mapped out for a larger content strategy, addressing specific KPIs along the way. 

Supporting details: research objectives and outcome, rationale for using the chosen medium.

This category celebrates partnerships between a media platform and a client service, channel or product which leveraged the strength of all parties. 

Judges will be looking for natural synergies which resulted in outstanding results. 

Supporting details: objectives and outcome, channel(s) used for the partnership.

This category recognises the best strategy that media owners utilised on their existing channels to promote themselves. 

Judges will be looking at the innovation behind the strategy and its effectiveness in promoting the media owner and entity. 

Supporting details: objectives and outcome, rationale for using the chosen medium.

This category recognises the most outstanding campaign that can demonstrate how it drove significant results in achieving the business goal. 

Judges will be looking at the innovation behind the strategy and the effectiveness of the strategy of the media owner in achieving the desired business goal. 

Supporting details: objectives and outcome, audience size, audience feedback.

This category recognises the most effective sponsorship campaign/solution initiated by a media owner for a client to raise brand awareness and drive commercial value. 

Judges will be looking for the creative idea and effectiveness of the sponsorship, and how the collaboration saw a mutual benefit for the involved parties, thus delivering strong business returns. 

Supporting details: objectives and outcome, rationale for using the chosen medium.

This category recognises the most innovative use of branded content of a media owner on their own platforms. Submissions are open to all media platforms and can include ad funded TV deals, branded music projects, and native advertising campaigns. 

Judges will be looking at the effective use of the content, and how the content stimulated interest to the targeted audience and drove customer engagement. 

Supporting details: objectives and outcome, rationale for using the chosen medium.

This category recognises the top media app/mobile platform that provided convenience, entertainment or education to the end-user while elevating the brand and subscription numbers. 

Judges will be looking at the innovative and effective use of the mobile and app in enhancing the customer interaction, increasing the engagement rate, and generating a positive business result. 

Supporting details: number of downloads, frequency of the usage of the app or mobile platform, frequency of time spent on the app or mobile platform.

This category recognises the media strategy that a media owner used to best reach and engage their audience through their own multi-channel approach (at least three channels). 

Judges will be looking at the innovative and effective use of the channels and how they helped to drive traffic, generate leads, identify prospects, and enhance brand awareness. 

Supporting details: objectives and outcome, rationale for using the chosen platforms.

This category recognises the best strategic use of technology to extend the media owner’s reach and revenue opportunities across their own platforms. 

Judges will be looking at how the innovative use of technology helped promote the brand to gain a competitive edge, while increasing the reach of the audience, and engaging the audience by providing them with a better user experience. 

Supporting details: objectives and outcome, audience reach, rationale for using the chosen technology.

This category recognises the media owner that has most influenced the public. 

Judges will be looking at how the media utilised their platforms to reach their audience and spread their message to the public. Entries should also showcase their overall performance in terms of audience size, subscriber numbers, engagement rates, and overall influence in the media market.

This category recognises the best media owner that provided the most updated and practical information to the public. 

Judges will be looking at how frequently the platform was updated and how easy it was for users to search for the information they needed on the platform.

This category recognises the best media owner that provided the most creative and innovative content or unexpected content to the audience in order to enhance brand awareness and grab the audience’s attention. 

Judges will be looking at how the high quality and innovative content was created, and how the creative copy stimulated the interest of the audience so as to attract, retain, and engage them.

This category recognises the most outstanding start-up media owner that has shown considerable success. 

Judges will be looking for the best all-rounder which has been in business for not more than three years in Hong Kong, but has managed to deliver exemplary value and quantifiable results.