2020 Winners

1. Best Audience Acquisition Strategy
Gold
HK01 Company
HK01 Company
District Council Elections 2019 Election Goes Informatively Interactive
Silver
Hit Awards 2019
Metro Broadcast
The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019
Bronze
Apple Daily Digital
Next Mobile
Apple Daily Digital – 1 Click Subscription
2. Best Audience Retention Strategy
Gold
Sky Post
Hong Kong Economic Times
Sky Post – “Smart, Healthy, Family”
Silver
Apple Daily Digital
Next Mobile
Apple Daily Digital – Retention Program
Bronze
Ohpama.com
Rayma, Sing Tao Group
Ohpama 2019/2020
3. Best Corporate Social Responsibility Media
Gold
Apple Daily Digital
Next Mobile
Apple Daily Charity Fund “Have a Better Life 2019-2020”
Silver
N/A
JCDecaux Transport
JCDecaux Transport Sustainable Development – SAY IT LOUD DO IT PROUD
Bronze
Yahoo – Better Me
Verizon Media
BetterWe Campaign
4. Best CX/UX Strategy
Gold

Yahoo! Hong Kong

Verizon Media

Yahoo App Launch

Silver

Apple Daily Digital

Next Mobile

Apple Daily Digital – Subscription Program

Bronze

Ohpama.com

Rayma, Sing Tao Group

Ohpama Product Trial Center

5. Best Engagement Strategy
Gold
MTR advertising, Hong Kong International Airport Advertising
JCDecaux Transport
The New Era Of OOH – Experiential Advertising with Interactivity
Silver
Hit Awards 2019
Metro Broadcast
The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019
Bronze
HK01 Company
HK01 Company
District Council Elections 2019 Election Goes Informatively Interactive
6. Best Influential Media
Gold
Sky Post
Hong Kong Economic Times
Sky Post – “Smart, Healthy, Family”
Silver
Apple Daily Digital
Next Mobile
Apple Daily Digital
Bronze
Yahoo – Better Me
Verizon Media
BetterWe Campaign
7. Best Informative Media
Gold
Apple Daily Digital
Next Mobile
Apple Daily Digital
Silver
HK01 Company
HK01 Company
District Council Elections 2019 Election Goes Informatively Interactive
Bronze
Sky Post
Hong Kong Economic Times
Sick & Seek
8. Best Launch/Rebranding
Gold
Apple Daily Digital
Next Mobile
Apple Daily Digital – Launch of Fruit Gym App
Silver
HK01 Company
HK01 Company
The First ever Hong Kong Martial Arts Expo 2019
Bronze
TOPick
Hong Kong Economic Times
SSPA Exam No Problem!
10. Best Original Content
Gold
HK01 Company
HK01 Company
The Greatest Supporting Roles

 

Silver
Apple Daily Digital
Next Mobile
Apple Daily Digital – SEED “The Stories of the Pandemic & E-Books”

 

Bronze
Sky Post
Hong Kong Economic Times
Exclusive Interview – Steven Ma

 

12. Best Partnership Strategy
Gold
Sky Post
Hong Kong Economic Times
7-Café: Grab a Coffee. Take a Moment
Silver
Yahoo – Better Me
Verizon Media
Yahoo Better Me x American Express Acquisition Campaign
Bronze
Apple Daily Digital
Next Mobile
Apple Daily Digital x adidas “Personalization Campaign”
13. Best Promotion Strategy
Gold
Apple Daily Digital
Next Mobile
Apple Daily Digital Subscription
Silver
Hit Awards 2019
Metro Broadcast
The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019
Silver
HK01 Company
HK01 Company
The First ever Hong Kong Martial Arts Expo 2019
Bronze

CTgoodjobs

CTgoodjobs
Salary Check Campaign
14. Best Social Media Strategy
Gold
Yahoo – Better Me
Verizon Media
BetterWe Campaign
Silver
Apple Daily Digital
Next Mobile
Apple Daily Digital Subscription
Bronze
HK01 Company
HK01 Company
The First ever Hong Kong Martial Arts Expo 2019
15. Best Use of Branded Content
Gold
Yahoo – Better Me
Verizon Media
Hong Kong Sinfonietta: Live music is better Campaign
Silver
HK01 Company
HK01 Company
Caltex Guide for Starred Local Food Challenge
Silver
Yahoo – Better Me
Verizon Media
Yahoo Better Me x American Express Acquisition Campaign
Bronze
HK01 Company
HK01 Company
Oriental Watch Campaign – SPIRITUAL CULTIVATION
16. Best Use of Data-Driven Strategy
Gold
CTgoodjobs
CTgoodjobs
McDonald’s Hong Kong: “Create your Own Talent Pool” – Recruitment for McDonald’s
Silver
Apple Daily Digital
Next Mobile
Apple Daily Digital – Big Data Solutions
Bronze
CTgoodjobs
CTgoodjobs
AIA Future Leaders Programme 2020
17. Best Use of Mobile/App
Gold
Apple Daily Digital
Next Mobile
Apple Daily Digital
Silver
Yahoo! Hong Kong
Verizon Media
Yahoo App Launch
Bronze
Apple Daily Digital
Next Mobile
Apple Daily Digital – Fruit Gym App
18. Best Use of Multi-Channels
Gold
HK01 Company
HK01 Company
The Greatest Supporting Roles
Silver
Hit Awards 2019
Metro Broadcast
The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019
Bronze
CSR Times
Hong Kong Economic Times
CSR Times
19. Best Use of Technology
Gold
Hit Awards 2019
Metro Broadcast
The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019
Silver
Apple Daily Digital
Next Mobile
Apple Daily Digital – Fruit Gym App
Bronze
MTR advertising
JCDecaux Transport
Digital Experiential Station
20. Best Custom Event
Gold
Apple Daily Digital
Next Mobile
DELUXE 2nd Anniversary “Honour Your Soul”
Silver
Sky Post
Hong Kong Economic Times
7-Café: Grab a Coffee. Take a Moment
Bronze
CTgoodjobs
CTgoodjobs
Hong Kong Future Leaders Awards 2019
21. Best Media Campaign – Creative
Gold
Apple Daily Digital
Next Mobile
Apple Daily Digital x Canesten “Let’s kill the Athlete’s Foot”
Silver
Apple Daily Digital
Next Mobile
Fruit Gym x Nike Hong Kong “Nike Home Sweat Home”
Bronze
Sky Post
Hong Kong Economic Times
#FunTime – Bring the Fun Home – Let’s DIY at home
22. Best Media Campaign – Digital
Gold
Hit Awards 2019
Metro Broadcast
The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019
Silver
Sky Post
Hong Kong Economic Times
-Café: Grab a Coffee. Take a Moment
Bronze
Apple Daily Digital
Next Mobile
Apple Daily Digital x adidas “Personalization Campaign”
23. Best Media Campaign – Experiential
Gold
Hong Kong International Airport Advertising
JCDecaux Transport
Beauty & You by The Shilla Duty Free 1st Anniversary Launch
Silver
Sky Post
Hong Kong Economic Times
Watson’s Free Bill for Moneyback Members
Bronze
Ohpama.com
Rayma, Sing Tao Group
O’South Coast Christmas Carnival
24. Best Media Campaign – Integrated Media
Gold
HK01 Company
HK01 Company
2019 World Rowing Coastal Championships
Silver
Apple Daily Digital
Next Mobile
Eat & Travel “Ippudo 8th Anniversary Campaign”
Bronze
Hit Awards 2019
Metro Broadcast
The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019
25. Best Media Campaign – KOL
Gold
HK01 Company
HK01 Company
Oriental Watch Campaign – SPIRITUAL CULTIVATION
Silver
Sky Post
Hong Kong Economic Times
Eat Better Live Better with PARKnSHOP
Bronze
Sky Post
Hong Kong Economic Times
Sebamed – Men’s Personal Care Series
26. Best Media Campaign – Out-of-Home
Gold
MTR advertising
JCDecaux Transport
Hong Kong Arts Month
Silver
Hong Kong International Airport Advertising
JCDecaux Transport
Armani Box
Bronze
Ohpama.com
Rayma, Sing Tao Group
O’South Coast Christmas Carnival
27. Best Media Campaign – Print
Gold
Apple Daily Digital (Print Version)
Next Mobile
Apple Daily – A1 Promotion Series
Silver
Hong Kong Private Banking
Hong Kong Economic Times
Hong Kong Private Banking
Bronze
Hong Kong Economic Times
Hong Kong Economic Times
Business Succession – 11 Outstanding Enterprise Leaders concerning Management and Succession
Bronze
Hong Kong Economic Times
Hong Kong Economic Times
China’s Miraculous Economic Development 70-Years of CGCC’s Unwavering Contribution
28. Best Media Campaign – Social
Gold
Apple Daily Digital
Next Mobile
Eat & Travel x Dondonya x Sanrio: Collaboration on Gudetama
Silver
Sky Post
Hong Kong Economic Times
#FunTime – Bring the Fun Home – Let’s DIY at home
Bronze
CTgoodjobs
CTgoodjobs
McDonald’s Hong Kong: Employer Branding Campaign
29. Best Media Campaign – Video
Gold
Apple Daily Digital
Next Mobile
SEED Travel x Columbia “Visit to Siberia”
Silver
Apple Daily Digital
Next Mobile
SEED x American Tourister – #I come from Hong Kong
Bronze
Sky Post
Hong Kong Economic Times
7-Café: Grab a Coffee. Take a Moment
30. Best Result-Driven Campaign
Gold
Sky Post
Hong Kong Economic Times
7-Café: Grab a Coffee. Take a Moment
Silver
CTgoodjobs
CTgoodjobs
McDonald’s Hong Kong: Employer Branding Campaign
Bronze
Sky Post
Hong Kong Economic Times
Eat Better Live Better with PARKnSHOP
31. Best Sponsorship Campaign
Gold
Apple Daily Digital
Next Mobile
SEED x EF English Centers – “English around home”
Silver
Apple Daily Digital
Next Mobile
Apple Daily Digital x Gleneagles Hospital HK “Let’s Stick with the Doctors”
Bronze
Yahoo
Verizon Media
OSIM Single Day Best Deals
 
Media Brand of the Year
Media Brand of the Year
Apple Daily Digital
Media Owner of the Year
Media Owner of the Year
Next Mobile