2020 Winners
1. Best Audience Acquisition Strategy

HK01 Company
HK01 Company
District Council Elections 2019 Election Goes Informatively Interactive
HK01 Company
District Council Elections 2019 Election Goes Informatively Interactive

Hit Awards 2019
Metro Broadcast
The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019
Metro Broadcast
The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019

Apple Daily Digital
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Apple Daily Digital – 1 Click Subscription
Next Mobile
Apple Daily Digital – 1 Click Subscription
2. Best Audience Retention Strategy

Sky Post
Hong Kong Economic Times
Sky Post – “Smart, Healthy, Family”
Hong Kong Economic Times
Sky Post – “Smart, Healthy, Family”

Apple Daily Digital
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Apple Daily Digital – Retention Program
Next Mobile
Apple Daily Digital – Retention Program

Ohpama.com
Rayma, Sing Tao Group
Ohpama 2019/2020
Rayma, Sing Tao Group
Ohpama 2019/2020
3. Best Corporate Social Responsibility Media

Apple Daily Digital
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Apple Daily Charity Fund “Have a Better Life 2019-2020”
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Apple Daily Charity Fund “Have a Better Life 2019-2020”

N/A
JCDecaux Transport
JCDecaux Transport Sustainable Development – SAY IT LOUD DO IT PROUD
JCDecaux Transport
JCDecaux Transport Sustainable Development – SAY IT LOUD DO IT PROUD

Yahoo – Better Me
Verizon Media
BetterWe Campaign
Verizon Media
BetterWe Campaign
4. Best CX/UX Strategy

Yahoo! Hong Kong
Verizon Media
Yahoo App Launch

Apple Daily Digital
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Apple Daily Digital – Subscription Program

Ohpama.com
Rayma, Sing Tao Group
Ohpama Product Trial Center
5. Best Engagement Strategy

MTR advertising, Hong Kong International Airport Advertising
JCDecaux Transport
The New Era Of OOH – Experiential Advertising with Interactivity
JCDecaux Transport
The New Era Of OOH – Experiential Advertising with Interactivity

Hit Awards 2019
Metro Broadcast
The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019
Metro Broadcast
The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019

HK01 Company
HK01 Company
District Council Elections 2019 Election Goes Informatively Interactive
HK01 Company
District Council Elections 2019 Election Goes Informatively Interactive
6. Best Influential Media

Sky Post
Hong Kong Economic Times
Sky Post – “Smart, Healthy, Family”
Hong Kong Economic Times
Sky Post – “Smart, Healthy, Family”

Apple Daily Digital
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Apple Daily Digital
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Apple Daily Digital

Yahoo – Better Me
Verizon Media
BetterWe Campaign
Verizon Media
BetterWe Campaign
7. Best Informative Media

Apple Daily Digital
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Apple Daily Digital
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Apple Daily Digital

HK01 Company
HK01 Company
District Council Elections 2019 Election Goes Informatively Interactive
HK01 Company
District Council Elections 2019 Election Goes Informatively Interactive

Sky Post
Hong Kong Economic Times
Sick & Seek
Hong Kong Economic Times
Sick & Seek
8. Best Launch/Rebranding

Apple Daily Digital
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Apple Daily Digital – Launch of Fruit Gym App
Next Mobile
Apple Daily Digital – Launch of Fruit Gym App

HK01 Company
HK01 Company
The First ever Hong Kong Martial Arts Expo 2019
HK01 Company
The First ever Hong Kong Martial Arts Expo 2019

TOPick
Hong Kong Economic Times
SSPA Exam No Problem!
Hong Kong Economic Times
SSPA Exam No Problem!
10. Best Original Content

HK01 Company
HK01 Company
The Greatest Supporting Roles
HK01 Company
The Greatest Supporting Roles

Apple Daily Digital
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Apple Daily Digital – SEED “The Stories of the Pandemic & E-Books”
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Apple Daily Digital – SEED “The Stories of the Pandemic & E-Books”

Sky Post
Hong Kong Economic Times
Exclusive Interview – Steven Ma
Hong Kong Economic Times
Exclusive Interview – Steven Ma
12. Best Partnership Strategy

Sky Post
Hong Kong Economic Times
7-Café: Grab a Coffee. Take a Moment
Hong Kong Economic Times
7-Café: Grab a Coffee. Take a Moment

Yahoo – Better Me
Verizon Media
Yahoo Better Me x American Express Acquisition Campaign
Verizon Media
Yahoo Better Me x American Express Acquisition Campaign

Apple Daily Digital
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Apple Daily Digital x adidas “Personalization Campaign”
Next Mobile
Apple Daily Digital x adidas “Personalization Campaign”
13. Best Promotion Strategy

Apple Daily Digital
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Apple Daily Digital Subscription
Next Mobile
Apple Daily Digital Subscription

Hit Awards 2019
Metro Broadcast
The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019
Metro Broadcast
The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019

HK01 Company
HK01 Company
The First ever Hong Kong Martial Arts Expo 2019
HK01 Company
The First ever Hong Kong Martial Arts Expo 2019

CTgoodjobs
CTgoodjobs
Salary Check Campaign
14. Best Social Media Strategy

Yahoo – Better Me
Verizon Media
BetterWe Campaign
Verizon Media
BetterWe Campaign

Apple Daily Digital
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Apple Daily Digital Subscription
Next Mobile
Apple Daily Digital Subscription

HK01 Company
HK01 Company
The First ever Hong Kong Martial Arts Expo 2019
HK01 Company
The First ever Hong Kong Martial Arts Expo 2019
15. Best Use of Branded Content

Yahoo – Better Me
Verizon Media
Hong Kong Sinfonietta: Live music is better Campaign
Verizon Media
Hong Kong Sinfonietta: Live music is better Campaign

HK01 Company
HK01 Company
Caltex Guide for Starred Local Food Challenge
HK01 Company
Caltex Guide for Starred Local Food Challenge

Yahoo – Better Me
Verizon Media
Yahoo Better Me x American Express Acquisition Campaign
Verizon Media
Yahoo Better Me x American Express Acquisition Campaign

HK01 Company
HK01 Company
Oriental Watch Campaign – SPIRITUAL CULTIVATION
HK01 Company
Oriental Watch Campaign – SPIRITUAL CULTIVATION
16. Best Use of Data-Driven Strategy

CTgoodjobs
CTgoodjobs
McDonald’s Hong Kong: “Create your Own Talent Pool” – Recruitment for McDonald’s
CTgoodjobs
McDonald’s Hong Kong: “Create your Own Talent Pool” – Recruitment for McDonald’s

Apple Daily Digital
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Apple Daily Digital – Big Data Solutions
Next Mobile
Apple Daily Digital – Big Data Solutions

CTgoodjobs
CTgoodjobs
AIA Future Leaders Programme 2020
CTgoodjobs
AIA Future Leaders Programme 2020
17. Best Use of Mobile/App

Apple Daily Digital
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Apple Daily Digital
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Apple Daily Digital

Yahoo! Hong Kong
Verizon Media
Yahoo App Launch
Verizon Media
Yahoo App Launch

Apple Daily Digital
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Apple Daily Digital – Fruit Gym App
Next Mobile
Apple Daily Digital – Fruit Gym App
18. Best Use of Multi-Channels

HK01 Company
HK01 Company
The Greatest Supporting Roles
HK01 Company
The Greatest Supporting Roles

Hit Awards 2019
Metro Broadcast
The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019
Metro Broadcast
The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019

CSR Times
Hong Kong Economic Times
CSR Times
Hong Kong Economic Times
CSR Times
19. Best Use of Technology

Hit Awards 2019
Metro Broadcast
The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019
Metro Broadcast
The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019

Apple Daily Digital
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Apple Daily Digital – Fruit Gym App
Next Mobile
Apple Daily Digital – Fruit Gym App

MTR advertising
JCDecaux Transport
Digital Experiential Station
JCDecaux Transport
Digital Experiential Station
20. Best Custom Event

Apple Daily Digital
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DELUXE 2nd Anniversary “Honour Your Soul”
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DELUXE 2nd Anniversary “Honour Your Soul”

Sky Post
Hong Kong Economic Times
7-Café: Grab a Coffee. Take a Moment
Hong Kong Economic Times
7-Café: Grab a Coffee. Take a Moment

CTgoodjobs
CTgoodjobs
Hong Kong Future Leaders Awards 2019
CTgoodjobs
Hong Kong Future Leaders Awards 2019
21. Best Media Campaign – Creative

Apple Daily Digital
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Apple Daily Digital x Canesten “Let’s kill the Athlete’s Foot”
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Apple Daily Digital x Canesten “Let’s kill the Athlete’s Foot”

Apple Daily Digital
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Fruit Gym x Nike Hong Kong “Nike Home Sweat Home”
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Fruit Gym x Nike Hong Kong “Nike Home Sweat Home”

Sky Post
Hong Kong Economic Times
#FunTime – Bring the Fun Home – Let’s DIY at home
Hong Kong Economic Times
#FunTime – Bring the Fun Home – Let’s DIY at home
22. Best Media Campaign – Digital

Hit Awards 2019
Metro Broadcast
The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019
Metro Broadcast
The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019

Sky Post
Hong Kong Economic Times
-Café: Grab a Coffee. Take a Moment
Hong Kong Economic Times
-Café: Grab a Coffee. Take a Moment

Apple Daily Digital
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Apple Daily Digital x adidas “Personalization Campaign”
Next Mobile
Apple Daily Digital x adidas “Personalization Campaign”
23. Best Media Campaign – Experiential

Hong Kong International Airport Advertising
JCDecaux Transport
Beauty & You by The Shilla Duty Free 1st Anniversary Launch
JCDecaux Transport
Beauty & You by The Shilla Duty Free 1st Anniversary Launch

Sky Post
Hong Kong Economic Times
Watson’s Free Bill for Moneyback Members
Hong Kong Economic Times
Watson’s Free Bill for Moneyback Members

Ohpama.com
Rayma, Sing Tao Group
O’South Coast Christmas Carnival
Rayma, Sing Tao Group
O’South Coast Christmas Carnival
24. Best Media Campaign – Integrated Media

HK01 Company
HK01 Company
2019 World Rowing Coastal Championships
HK01 Company
2019 World Rowing Coastal Championships

Apple Daily Digital
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Eat & Travel “Ippudo 8th Anniversary Campaign”
Next Mobile
Eat & Travel “Ippudo 8th Anniversary Campaign”

Hit Awards 2019
Metro Broadcast
The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019
Metro Broadcast
The Unprecedented Music Awards in HK – ASANA 360 Presents Hit Awards 2019
25. Best Media Campaign – KOL

HK01 Company
HK01 Company
Oriental Watch Campaign – SPIRITUAL CULTIVATION
HK01 Company
Oriental Watch Campaign – SPIRITUAL CULTIVATION

Sky Post
Hong Kong Economic Times
Eat Better Live Better with PARKnSHOP
Hong Kong Economic Times
Eat Better Live Better with PARKnSHOP

Sky Post
Hong Kong Economic Times
Sebamed – Men’s Personal Care Series
Hong Kong Economic Times
Sebamed – Men’s Personal Care Series
26. Best Media Campaign – Out-of-Home

MTR advertising
JCDecaux Transport
Hong Kong Arts Month
JCDecaux Transport
Hong Kong Arts Month

Hong Kong International Airport Advertising
JCDecaux Transport
Armani Box
JCDecaux Transport
Armani Box

Ohpama.com
Rayma, Sing Tao Group
O’South Coast Christmas Carnival
Rayma, Sing Tao Group
O’South Coast Christmas Carnival
27. Best Media Campaign – Print

Apple Daily Digital (Print Version)
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Apple Daily – A1 Promotion Series
Next Mobile
Apple Daily – A1 Promotion Series

Hong Kong Private Banking
Hong Kong Economic Times
Hong Kong Private Banking
Hong Kong Economic Times
Hong Kong Private Banking

Hong Kong Economic Times
Hong Kong Economic Times
Business Succession – 11 Outstanding Enterprise Leaders concerning Management and Succession
Hong Kong Economic Times
Business Succession – 11 Outstanding Enterprise Leaders concerning Management and Succession

Hong Kong Economic Times
Hong Kong Economic Times
China’s Miraculous Economic Development 70-Years of CGCC’s Unwavering Contribution
Hong Kong Economic Times
China’s Miraculous Economic Development 70-Years of CGCC’s Unwavering Contribution
28. Best Media Campaign – Social

Apple Daily Digital
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Eat & Travel x Dondonya x Sanrio: Collaboration on Gudetama
Next Mobile
Eat & Travel x Dondonya x Sanrio: Collaboration on Gudetama

Sky Post
Hong Kong Economic Times
#FunTime – Bring the Fun Home – Let’s DIY at home
Hong Kong Economic Times
#FunTime – Bring the Fun Home – Let’s DIY at home

CTgoodjobs
CTgoodjobs
McDonald’s Hong Kong: Employer Branding Campaign
CTgoodjobs
McDonald’s Hong Kong: Employer Branding Campaign
29. Best Media Campaign – Video

Apple Daily Digital
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SEED Travel x Columbia “Visit to Siberia”
Next Mobile
SEED Travel x Columbia “Visit to Siberia”

Apple Daily Digital
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SEED x American Tourister – #I come from Hong Kong
Next Mobile
SEED x American Tourister – #I come from Hong Kong

Sky Post
Hong Kong Economic Times
7-Café: Grab a Coffee. Take a Moment
Hong Kong Economic Times
7-Café: Grab a Coffee. Take a Moment
30. Best Result-Driven Campaign

Sky Post
Hong Kong Economic Times
7-Café: Grab a Coffee. Take a Moment
Hong Kong Economic Times
7-Café: Grab a Coffee. Take a Moment

CTgoodjobs
CTgoodjobs
McDonald’s Hong Kong: Employer Branding Campaign
CTgoodjobs
McDonald’s Hong Kong: Employer Branding Campaign

Sky Post
Hong Kong Economic Times
Eat Better Live Better with PARKnSHOP
Hong Kong Economic Times
Eat Better Live Better with PARKnSHOP
31. Best Sponsorship Campaign

Apple Daily Digital
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SEED x EF English Centers – “English around home”
Next Mobile
SEED x EF English Centers – “English around home”

Apple Daily Digital
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Apple Daily Digital x Gleneagles Hospital HK “Let’s Stick with the Doctors”
Next Mobile
Apple Daily Digital x Gleneagles Hospital HK “Let’s Stick with the Doctors”

Yahoo
Verizon Media
OSIM Single Day Best Deals
Verizon Media
OSIM Single Day Best Deals
Media Brand of the Year

Apple Daily Digital
Media Owner of the Year

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