Winners
Media of the Year
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Yahoo Hong Kong |
Media Campaign of the Year
|
Impossible Gifting Factory |
1. Best Audience Acquisition & Retention Strategy
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Yahoo Hong Kong American Express International Inc. AMEX Be The Next Explorer |
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Yahoo Hong Kong HSBC HSBC x Yahoo Youth Programme Campaign (Q3-Q4, 2022) |
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Metro Broadcast Metro Broadcast Corporation Hit Awards 2022 |
2. Best Custom Event
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Yahoo Hong Kong HSBC HSBC x Yahoo Youth Programme Campaign (Q3-Q4, 2022) |
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CTgoodjobs Hong Kong Future Leader Awards 2022 |
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Harper’s BAZAAR Hong Kong South China Morning Post Publishers BAZAAR At Work Summit 2023 |
3. Best Engagement Strategy
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Yahoo Hong Kong Cetaphil Cetaphil x Yahoo Asia Buzz Multiverse Awards 2022 |
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Metro Broadcast Metro Broadcast Corporation Hit Awards 2022 |
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JCDecaux Transport MTR* advertising Hennessy x NBA Campaign 2022 |
4. Best Influential Event
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Yahoo Hong Kong csl csl x Yahoo Metaverse “Electric City” Sponsorship |
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Vogue Hong Kong LANDMARK Vogue Fashion’s Night Out 2023 |
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DL SAMSUNG – Impossible Gifting Factory |
5. Best Launch/Rebranding Campaign
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Yahoo Hong Kong FWD FWD – 2023 Health Proposition Campaign |
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South China Morning Post I Read the SCMP |
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JCDecaux Cityscape Dyson Dyson Zone Headphones with Air Purification ADventure Tram Tour |
6. Best Media Campaign – Creative
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DL SAMSUNG – Impossible Gifting Factory |
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JCDecaux Transport MTR* advertising Metaverse Adventure |
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Yahoo Hong Kong Fidelity International Yahoo x Fidelity Invest in Good Campaign |
7. Best Media Campaign – Digital
|
MTR Corporation MTR Corporation Virtual Walk 25 – Walk With You |
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Metro Broadcast Metro Broadcast Corporation Hit Awards 2022 |
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Yahoo Hong Kong csl csl x Yahoo Metaverse “Electric City” Sponsorship |
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CTgoodjobs McDonald’s Hong Kong McDonald’s Hong Kong – People Story Campaign |
8. Best Media Campaign – Digital Out-of-Home
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JCDecaux Transport MTR* advertising Programmatic DOOH Campaign: Water World Ocean Park Hong Kong |
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JCDecaux Transport MTR* advertising Hennessy x NBA Campaign 2022 |
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XGD Media Uber Uber Taxi |
9. Best Media Campaign – Experiential
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JCDecaux Transport MTR* advertising Metaverse Adventure |
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Yahoo Hong Kong Yahoo – Yahoo Metaverse |
|
Yahoo Hong Kong |
10. Best Media Campaign – Integrated Media
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Ming Pao Weekly Ming Pao Magazines Director Class |
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Yahoo Hong Kong HSBC HSBC x Yahoo Youth Programme Campaign (Q3-Q4, 2022) |
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Now TV The FIFA World Cup 2022 |
11. Best Media Campaign – KOL
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South China Morning Post I Read the SCMP |
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Now TV The FIFA World Cup 2022 |
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Esquire Hong Kong CROCS Digital Cover |
12. Best Media Campaign – Out-of-Home
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MTR Corporation MTR Corporation Virtual Walk 25 – Walk With You |
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XGD Media Uber Uber Taxi |
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JCDecaux Cityscape Tram Shelter – Supreme Runway |
13. Best Media Campaign – Real Time Response
|
Google Hong Kong Cathay Pacific Cathay Real Time Travel Performance |
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JCDecaux Transport MTR* advertising Programmatic DOOH Campaign: Water World Ocean Park Hong Kong |
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JCDecaux Transport MTR* advertising BOC (HK) Dynamic Content Ads by Hang Seng Index |
14. Best Media Campaign – Social
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Now TV The FIFA World Cup 2022 |
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Yahoo Hong Kong Fidelity International Yahoo x Fidelity Invest in Good Campaign |
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Yahoo Hong Kong Betterme City Frenchie NFT project (Jul-Aug2022) |
15. Best Media Campaign – Targeted Audience
|
DL The [City] Pal-ette short film shooting competition and exhibition |
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Hong Kong Economic Times CLP POWER HONG KONG Power Connect Love • Low-Carbon e-Living Save Energy • Help Others • Earn Rewards |
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Yahoo Hong Kong FWD FWD – 2023 Health Proposition Campaign |
16. Best Media Campaign – Video
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DL SAMSUNG – Impossible Gifting Factory |
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Ming Pao Weekly Ming Pao Magazines Director Class |
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Now TV The FIFA World Cup 2022 |
17. Best Original Content
|
Ming Pao Weekly Ming Pao Magazines Director Class |
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Hong Kong Economic Times CLP POWER HONG KONG Power Connect Love • Low-Carbon e-Living Save Energy • Help Others • Earn Rewards |
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Yahoo Hong Kong Yahoo All Markets Summit Extra Asia 2022 |
18. Best Partnership Strategy
|
Hong Kong Economic Times CLP POWER HONG KONG Power Connect Love • Low-Carbon e-Living Save Energy • Help Others • Earn Rewards |
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DL SAMSUNG – Impossible Gifting Factory |
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Now TV The FIFA World Cup 2022 |
19. Best Promotion Strategy
|
ESDlife WeVow |
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DL SAMSUNG – Impossible Gifting Factory |
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Yahoo Hong Kong Intellectual Property Department, HKSARG IP Literacy Concert 2022 |
20. Best Result-Driven Campaign
|
Google Hong Kong Cathay Pacific Cathay Real Time Travel Performance |
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MTR Corporation MTR Corporation Virtual Walk 25 – Walk With You |
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South China Morning Post I Read the SCMP |
21. Best Sponsorship Campaign
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Vogue Hong Kong LANDMARK Vogue Fashion’s Night Out 2023 |
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Yahoo Hong Kong HSBC HSBC x Yahoo Youth Programme Campaign (Q3-Q4, 2022) |
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JCDecaux Transport MTR* advertising Metaverse Adventure |
22. Best Use of Branded Content
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Hong Kong Economic Times CLP POWER HONG KONG Power Connect Love • Low-Carbon e-Living Save Energy • Help Others • Earn Rewards |
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Yahoo Hong Kong IKEA IKEA Empower Your Everyday |
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Yahoo Hong Kong Ninety One Hong Kong Decarbonisation Investing |
23. Best Use of Mobile/App
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ESDlife WeVow |
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MTR Corporation MTR Corporation Virtual Walk 25 – Walk With You |
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JCDecaux Transport MTR* advertising: HSBC Credit Card: Festive Seasons DOOH Campaign |
24. Best Use of Multi-Channels
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Now TV The FIFA World Cup 2022 |
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ELLE Hong Kong ELLE Society |
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Yahoo Hong Kong Yahoo Asia Buzz Multiverse Awards 2022 |
25. Best Use of Technology
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Yahoo Hong Kong Yahoo – Yahoo Metaverse |
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Metro Broadcast Metro Broadcast Corporation Hit Awards 2022 |
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Yahoo Hong Kong Betterme City Frenchie NFT project (Jul-Aug2022) |
26. Best Use of Video Content
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DL The [City] Pal-ette short film shooting competition and exhibition |
|
Ming Pao Weekly Ming Pao Magazines Director Class |
|
Now TV The FIFA World Cup 2022 |
27. Best Viral Campaign
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JCDecaux Transport MTR* advertising Hennessy x NBA Campaign 2022 |
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DL SAMSUNG – Impossible Gifting Factory |
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JCDecaux Transport MTR* advertising Metaverse Adventure |
28. Best Influential Media
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JCDecaux Transport |
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Tramcar Advertising by JCDecaux Cityscape |
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Yahoo Hong Kong |
29. Best Informative Media
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South China Morning Post |
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Yahoo Hong Kong |
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AASTOCKS Market+ Mobileb |
30. Best Innovative Media
|
DL |
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JCDecaux Transport |
|
Yahoo Hong Kong |
31. Best Socially Responsible Media
|
South China Morning Post |
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JCDecaux Transport |
|
Yahoo Hong Kong |