2022 Winners
Media Campaign of the Year
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Voice of contemporary |
Media of the Year
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Yahoo Hong Kong |
1. Best Audience Acquisition & Retention Strategy
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Metro Broadcast Hit Awards 2021 |
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TOPick Hong Kong Economic Times Equipping Well, Shaping the Future |
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Yahoo Hong Kong Bayer HealthCare Bayer – Unlocking the Menstrual Cycle |
2. Best Custom Event
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Metro Broadcast Primary School Quiz 2021 |
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DL DBS Bank (Hong Kong) Moment of Purpose |
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OHPAMA.COM (RAYMA, SING TAO GROUP) LEISURE & CULTURAL SERVICES DEPARTMENT LITTLE MUSEUM KOL |
3. Best Engagement Strategy
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TOPick Hong Kong Economic Times Equipping Well, Shaping the Future |
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Metro Broadcast Primary School Quiz 2021 |
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Metro Broadcast Hit Awards 2021 |
4. Best Launch/Rebranding
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Mill MILK Mill MILK – For the love of Hong Kong |
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DL Voice of contemporary |
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Our China Story Our Hong Kong Foundation Modern China in 90 Seconds |
5. Best Media Campaign – Creative
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DL DBS Bank (Hong Kong) Moment of Purpose |
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OHPAMA.COM (RAYMA, SING TAO GROUP) LEE KUM KEE LEE KUM KEE x Ohpama Parent-kid Cooking Journey |
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Metro Broadcast Hit Awards 2021 |
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Yahoo Hong Kong Nan Fung Development LP10’s Perfect 10 Launch with Eco-Rich Seagull Mascot |
6. Best Media Campaign – Digital
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CTgoodjobs DBS Bank (Hong Kong) Employer Branding Campaign |
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CTgoodjobs The Hong Kong Jockey Club Charities Trust Jockey Club Age-friendly City Project – “The New Olds” Campaign |
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Yahoo Hong Kong Constitutional and Mainland Affairs Bureau The Constitution and the Basic Law Internet Game 2021 |
7. Best Media Campaign – Experiential
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Mill MILK Mill MILK Neighborhood in Causeway Bay |
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Yahoo Hong Kong SoFi Hong Kong SoFi x Yahoo Finance Youth Program “Hunger Investment Game” |
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OHPAMA.COM (RAYMA, SING TAO GROUP) LEISURE & CULTURAL SERVICES DEPARTMENT LITTLE MUSEUM KOL |
8. Best Media Campaign – Integrated Media
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Vogue Hong Kong Samsung Electronics HK Co. Mirror Forever: Pillow Talk |
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Metro Broadcast Hit Awards 2021 |
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Metro Broadcast Primary School Quiz 2021 |
9. Best Media Campaign – KOL
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MTR advertising JCDecaux Transport Summer Sports Fiesta |
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Esquire HK South China Morning Publishers Tyson Yoshi x Gareth T. “december” Music Video |
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ELLE HK Gucci Festive Magical Factory |
10. Best Media Campaign – Out-of-Home/DOOH
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Yahoo Hong Kong livi bank livi PayLater Campaign |
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JCDecaux Cityscape Illuminated Tramcar Parade |
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XGD Media Monkey Kingdom Wukong NFT |
11. Best Media Campaign – Social
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Esquire HK South China Morning Publishers Tyson Yoshi x Gareth T. “december” Music Video |
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Yahoo Hong Kong Warner Music Group Warner Music – Music to warm your heart |
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Yahoo Hong Kong BetterMe Magazine #ThisToo_ShallPass |
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LEGEND PUBLISHING (HK) Oriental Watch Company Take your time |
12. Best Media Campaign – Targeted Audience
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TOPick Hong Kong Economic Times Equipping Well, Shaping the Future |
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Metro Broadcast Primary School Quiz 2021 |
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Yahoo Hong Kong HSBC Asset Management HSBC ESG Investment Campaign |
13. Best Media Campaign – Video
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Mill MILK New Balance Retro route back to 70’s |
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DL Voice of contemporary |
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HK01 Towngas 160th Anniversary Campaign |
14. Best Original Content
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Mill MILK Life as a nomad |
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Our China Story Our Hong Kong Foundation Modern China in 90 Seconds |
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ELLE HK, Harper’s BAZAAR, Esquire, Cosmopolitan South China Morning Publishers The Editors Season II |
15. Best Partnership Strategy
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Yahoo Hong Kong Bayer HealthCare Bayer – Unlocking the Menstrual Cycle |
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Yahoo Hong Kong AXA China Region Insurance Company AXA Thought Leadership Content Series |
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Yahoo Hong Kong Hang Seng Bank HSB US Stock Trading Service Launch Campaign |
16. Best Promotion Strategy
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DL Voice of contemporary |
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MTR advertising JCDecaux Transport Innovate Festival |
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OHPAMA.COM (RAYMA, SING TAO GROUP) LEISURE & CULTURAL SERVICES DEPARTMENT LITTLE MUSEUM KOL |
17. Best Result-Driven Campaign
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OHPAMA.COM (RAYMA, SING TAO GROUP) LEISURE & CULTURAL SERVICES DEPARTMENT LITTLE MUSEUM KOL |
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Yahoo Hong Kong livi bank livi PayLater Campaign |
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Yahoo Hong Kong Bayer HealthCare Bayer – Unlocking the Menstrual Cycle |
18. Best Sponsorship Campaign
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DL DBS Bank (Hong Kong) Moment of Purpose |
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Yahoo Hong Kong Warner Music Group Warner Music – Music to warm your heart |
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Yahoo Hong Kong SoFi Hong Kong SoFi x Yahoo Finance Youth Program “Hunger Investment Game” |
19. Best Use of Branded Content
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DL Voice of contemporary |
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Yahoo Hong Kong Warner Music Group Warner Music – Music to warm your heart |
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Yahoo Hong Kong American Express International, Inc. AMEX – Never Stop Exploring |
21. Best Use of Mobile/App
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MTR advertising |
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Yahoo Hong Kong Constitutional and Mainland Affairs Bureau The Constitution and the Basic Law Internet Game 2021 |
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CTgoodjobs Self-Introduction Video |
22. Best Use of Multi-Channels
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CTgoodjobs The Hong Kong Jockey Club Charities Trust Jockey Club Age-friendly City Project – “The New Olds” Campaign |
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DL Voice of contemporary |
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Metro Broadcast Hit Awards 2021 |
23. Best Use of Technology
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Metro Broadcast Primary School Quiz 2021 |
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Yahoo Hong Kong livi bank livi PayLater Campaign |
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Yahoo Hong Kong American Express International, Inc. AMEX – Never Stop Exploring |
25. Best Corporate Social Responsibility Media
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AM730 Media |
26. Best Digital Media
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TOPick |
27. Best e-Commerce Media
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Yahoo Hong Kong |
28. Best Influential Media
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JCDecaux Transport |
29. Best Informative Media
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TOPick |
30. Best Innovative Media
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Mill MILK |
31. Best Interactive Media
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Yahoo Hong Kong |
32. Best OOH Media
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JCDecaux Transport |
33. Best Programmatic DOOH Media
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JCDecaux Cityscape |
34. Best Start-Up Media
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Mill MILK |
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