2022 Winners
Media Campaign of the Year
 |
Voice of contemporary |
Media of the Year
|
Yahoo Hong Kong |
1. Best Audience Acquisition & Retention Strategy
 |
Metro Broadcast Hit Awards 2021 |
 |
TOPick Hong Kong Economic Times Equipping Well, Shaping the Future |
 |
Yahoo Hong Kong Bayer HealthCare Bayer – Unlocking the Menstrual Cycle |
2. Best Custom Event
|
Metro Broadcast Primary School Quiz 2021 |
|
DL DBS Bank (Hong Kong) Moment of Purpose |
|
OHPAMA.COM (RAYMA, SING TAO GROUP) LEISURE & CULTURAL SERVICES DEPARTMENT LITTLE MUSEUM KOL |
3. Best Engagement Strategy
|
TOPick Hong Kong Economic Times Equipping Well, Shaping the Future |
|
Metro Broadcast Primary School Quiz 2021 |
|
Metro Broadcast Hit Awards 2021 |
4. Best Launch/Rebranding
|
Mill MILK Mill MILK – For the love of Hong Kong |
|
DL Voice of contemporary |
|
Our China Story Our Hong Kong Foundation Modern China in 90 Seconds |
5. Best Media Campaign – Creative
|
DL DBS Bank (Hong Kong) Moment of Purpose |
|
OHPAMA.COM (RAYMA, SING TAO GROUP) LEE KUM KEE LEE KUM KEE x Ohpama Parent-kid Cooking Journey |
|
Metro Broadcast Hit Awards 2021 |
|
Yahoo Hong Kong Nan Fung Development LP10’s Perfect 10 Launch with Eco-Rich Seagull Mascot |
6. Best Media Campaign – Digital
|
CTgoodjobs DBS Bank (Hong Kong) Employer Branding Campaign |
|
CTgoodjobs The Hong Kong Jockey Club Charities Trust Jockey Club Age-friendly City Project – “The New Olds” Campaign |
|
Yahoo Hong Kong Constitutional and Mainland Affairs Bureau The Constitution and the Basic Law Internet Game 2021 |
7. Best Media Campaign – Experiential
|
Mill MILK Mill MILK Neighborhood in Causeway Bay |
|
Yahoo Hong Kong SoFi Hong Kong SoFi x Yahoo Finance Youth Program “Hunger Investment Game” |
|
OHPAMA.COM (RAYMA, SING TAO GROUP) LEISURE & CULTURAL SERVICES DEPARTMENT LITTLE MUSEUM KOL |
8. Best Media Campaign – Integrated Media
|
Vogue Hong Kong Samsung Electronics HK Co. Mirror Forever: Pillow Talk |
|
Metro Broadcast Hit Awards 2021 |
|
Metro Broadcast Primary School Quiz 2021 |
9. Best Media Campaign – KOL
|
MTR advertising JCDecaux Transport Summer Sports Fiesta |
|
Esquire HK South China Morning Publishers Tyson Yoshi x Gareth T. “december” Music Video |
|
ELLE HK Gucci Festive Magical Factory |
10. Best Media Campaign – Out-of-Home/DOOH
|
Yahoo Hong Kong livi bank livi PayLater Campaign |
|
JCDecaux Cityscape Illuminated Tramcar Parade |
|
XGD Media Monkey Kingdom Wukong NFT |
11. Best Media Campaign – Social
|
Esquire HK South China Morning Publishers Tyson Yoshi x Gareth T. “december” Music Video |
|
Yahoo Hong Kong Warner Music Group Warner Music – Music to warm your heart |
|
Yahoo Hong Kong BetterMe Magazine #ThisToo_ShallPass |
|
LEGEND PUBLISHING (HK) Oriental Watch Company Take your time |
12. Best Media Campaign – Targeted Audience
|
TOPick Hong Kong Economic Times Equipping Well, Shaping the Future |
|
Metro Broadcast Primary School Quiz 2021 |
|
Yahoo Hong Kong HSBC Asset Management HSBC ESG Investment Campaign |
13. Best Media Campaign – Video
|
Mill MILK New Balance Retro route back to 70’s |
|
DL Voice of contemporary |
|
HK01 Towngas 160th Anniversary Campaign |
14. Best Original Content
|
Mill MILK Life as a nomad |
|
Our China Story Our Hong Kong Foundation Modern China in 90 Seconds |
|
ELLE HK, Harper’s BAZAAR, Esquire, Cosmopolitan South China Morning Publishers The Editors Season II |
15. Best Partnership Strategy
|
Yahoo Hong Kong Bayer HealthCare Bayer – Unlocking the Menstrual Cycle |
|
Yahoo Hong Kong AXA China Region Insurance Company AXA Thought Leadership Content Series |
|
Yahoo Hong Kong Hang Seng Bank HSB US Stock Trading Service Launch Campaign |
16. Best Promotion Strategy
|
DL Voice of contemporary |
|
MTR advertising JCDecaux Transport Innovate Festival |
|
OHPAMA.COM (RAYMA, SING TAO GROUP) LEISURE & CULTURAL SERVICES DEPARTMENT LITTLE MUSEUM KOL |
17. Best Result-Driven Campaign
|
OHPAMA.COM (RAYMA, SING TAO GROUP) LEISURE & CULTURAL SERVICES DEPARTMENT LITTLE MUSEUM KOL |
|
Yahoo Hong Kong livi bank livi PayLater Campaign |
|
Yahoo Hong Kong Bayer HealthCare Bayer – Unlocking the Menstrual Cycle |
18. Best Sponsorship Campaign
|
DL DBS Bank (Hong Kong) Moment of Purpose |
|
Yahoo Hong Kong Warner Music Group Warner Music – Music to warm your heart |
|
Yahoo Hong Kong SoFi Hong Kong SoFi x Yahoo Finance Youth Program “Hunger Investment Game” |
19. Best Use of Branded Content
|
DL Voice of contemporary |
|
Yahoo Hong Kong Warner Music Group Warner Music – Music to warm your heart |
|
Yahoo Hong Kong American Express International, Inc. AMEX – Never Stop Exploring |
21. Best Use of Mobile/App
|
MTR advertising |
|
Yahoo Hong Kong Constitutional and Mainland Affairs Bureau The Constitution and the Basic Law Internet Game 2021 |
|
CTgoodjobs Self-Introduction Video |
22. Best Use of Multi-Channels
|
CTgoodjobs The Hong Kong Jockey Club Charities Trust Jockey Club Age-friendly City Project – “The New Olds” Campaign |
|
DL Voice of contemporary |
|
Metro Broadcast Hit Awards 2021 |
23. Best Use of Technology
|
Metro Broadcast Primary School Quiz 2021 |
|
Yahoo Hong Kong livi bank livi PayLater Campaign |
|
Yahoo Hong Kong American Express International, Inc. AMEX – Never Stop Exploring |
25. Best Corporate Social Responsibility Media
 |
AM730 Media |
26. Best Digital Media
|
TOPick |
27. Best e-Commerce Media
|
Yahoo Hong Kong |
28. Best Influential Media
|
JCDecaux Transport |
29. Best Informative Media
|
TOPick |
30. Best Innovative Media
|
Mill MILK |
31. Best Interactive Media
|
Yahoo Hong Kong |
32. Best OOH Media
|
JCDecaux Transport |
33. Best Programmatic DOOH Media
|
JCDecaux Cityscape |
34. Best Start-Up Media
|
Mill MILK |
Stay Updated!
Be the first to know what’s coming up! Sign Up for our newsletter to get the latest news and events related to Marketing Magazine.
Masterclass Series
