2021 Winners
Best of Show – Brand
DBS Bank (Hong Kong)
Best of Show – Agency
The Bridge Agency
1. Best Experiential Campaign
DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021
Ngong Ping 360
Ngong Ping 360 x Hang Heung 100 “Eggs-plore 360”
Agency: Above The Line Company
Times Square
Hong Kong Times Square
Donald Duck Geometric World @ Times Square
2. Best Innovative Campaign
Sun Hung Kai Real Estate (Sales and Leasing) Agency
Harbour North
Purple Flower Galore
Agencies: Wasabi Creation, Sun Promotion
DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021
Sun Hung Kai Real Estate Agency
apm
apm’s Digitally Infused Interactive Year of the Ox
3. Best PR Campaign – Corporate Social Responsibility
DBS Bank (Hong Kong)
Portraits of Purpose
Agencies: Metta Communications, 3T6B, Beyond Digital Solutions
Manulife Hong Kong
Manulife
Manulife – Share Your Humanity in an Unprecedented Pandemic
MTR Corporation
Our Journey Towards Social Inclusion
Agency: OMD Hong Kong
Citywalk
Citywalk ‧ Busymama Happy Farm EE-I-EE-I-OH
Agency: Boxing Promotions
4. Best PR Campaign – Digital Communication
Swire Properties Management
Cityplaza
Cityplaza x Disney Princess – LIVE YOUR TRUE SELF
Agencies: Etymon Communications & Brand Management Consultants, Above the Line Company
AstraZeneca
A Breath of Hope Challenge
Agency: Edelman Hong Kong
Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: Boxing Promotions
5. Best PR Campaign – Finance and Insurance
DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021
AXA Hong Kong and Macau
AXA BetterMe, your Holistic Wellness Partner
FWD Life Insurance Company (Bermuda)
FWD Insurance
VHIS is Relevant to You
Agency: Sinclair
6. Best PR Campaign – Food and Beverage
Tamjai International
Tamjai Yunnan Mixian
Tamjai x Master 7 Mother’s Day Special
Agency: The Bridge Agency
Watsons Water
Mr Juicy
Mr Juicy Minion Packing Campaign
Agency: rsvp communications
Sunkist Growers
Sunkist Crossing
Agency: Edelman Hong Kong
7. Best PR Campaign – Lifestyle and Entertainment
Sun Hung Kai Real Estate (Sales and Leasing) Agency
Harbour North
CAT ART Gallery by Shu Yamamoto
Agencies: Talors Communications, Wasabi Creation
Yahoo Hong Kong
Yahoo Asia Buzz Awards xR Live 2021
Agency: Above The Line Company
Ngong Ping 360
Ngong Ping 360 x Hang Heung 100 “Eggs-plore 360”
Agency: Above The Line Company
8. Best PR Campaign – Loyalty
DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021
Colgate-Palmolive (HK)
Colgate Total
Colgate Total ProGum PR Relaunch and Sustaining Program
Agency: rsvp communications
Campbell’s
Swanson
Swanson NAM Broth NPD Campaign
Agency: rsvp communications
9. Best PR Campaign – Partnership/Sponsorship
DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021
Link Asset Management
T.O.P This is Our Place
T.O.P x Cheap Century Christmas Campaign
Sino Group
Feel the Motion
10. Best PR Campaign – Property
New World Development
Culture For Tomorrow
Discover The State Theatre In All Of Us
Swire Properties Management
Cityplaza
Cityplaza x Disney Princess – LIVE YOUR TRUE SELF
Agencies:
Etymon Communications & Brand Management Consultants, Above the Line Company
Sun Hung Kai Real Estate (Sales and Leasing) Agency
Harbour North
Purple Flower Galore
Agencies: Wasabi Creation, Sun Promotion
11. Best PR Campaign – Public Awareness
Tamjai International
Tamjai Yunnan Mixian
Tamjai x Master 7 Mother’s Day Special
Agency: The Bridge Agency
Ngong Ping 360
360 Fila Sports Fest
MTR Malls
The LOHAS
The LOHAS Launch
Agency: Strategic Public Relations Group
Ngong Ping 360
Ngong Ping 360 x Hang Heung 100 “Eggs-plore 360”
Agency: Above The Line Company
12. Best PR Campaign – Retail
Sun Hung Kai Real Estate (Sales and Leasing) Agency
Harbour North
Purple Flower Galore
Agencies: Wasabi Creation, Sun Promotion
Colgate-Palmolive (HK)
Colgate Total
Colgate Total ProGum PR Relaunch and Sustaining Program
Agency: rsvp communications
P&G
Hair Recipe
Hair Recipe Viral Social Campaign
Agency: Flare Communications
Watsons Water
Mr Juicy
Mr Juicy Minion Packing Campaign
Agency: rsvp communications
13. Best PR Campaign – Sustainability
Janssen
Child ADHD x COVID-19 Response Disease Management Educational Campaign 2020
Agency: PRPPL Consultancy
Mead Johnson Nutrition (Hong Kong)
Mead Johnson Nutrition
“We CAN Protect the Future” Formula Cans Recycling Program
Agency: Ogilvy Public Relations Worldwide
Nan Fung Development
LP10
LP10: Perfect 10 & Eco-Rich
14. Best Promotional Campaign
DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021
Times Square
Hong Kong Times Square
Donald Duck Geometric World @ Times Square
Sun Hung Kai Real Estate (Sales and Leasing) Agency
Harbour North
CAT ART Gallery by Shu Yamamoto
Agencies: Talors Communications, Wasabi Creation
15. Best Reputation/Brand Management Campaign
AXA Hong Kong and Macau
AXA BetterMe, your Holistic Wellness Partner
Collinson
Getting The World Travelling Safely, Again
Agency: Golin Hong Kong
Ngong Ping 360
360 Fila Sports Fest
16. Best Result-driven Campaign
DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021
Tamjai International
Tamjai Yunnan Mixian
Tamjai x Master 7 Mother’s Day Special
Agency: The Bridge Agency
Collinson
Getting The World Travelling Safely, Again
Agency: Golin Hong Kong
17. Best COVID-19 Response
FWD Insurance
Keep Going, Celebrate Living
Agency: MSLGROUP
Link Asset Management
The Quayside
The Quayside – Happy Formula
Hong Kong Gold Coast
Gold Coast Digital Easter Egg Hunt
Agency: Oasis Brand Communications Company
18. Best Engagement – Mass Community
New World Development
Culture For Tomorrow
Discover The State Theatre In All Of Us
DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021
Hong Kong Public Libraries, LCSD
Discover & Share the Joy of Reading – Unlock the Secrets@LIBRARY (2020-21)
Agency: Betake Marketing
Sun Hung Kai Real Estate (Sales and Leasing) Agency
Harbour North
Purple Flower Galore
Agencies: Wasabi Creation, Sun Promotion
19. Best Engagement – Targeted Community
Nan Fung Development
LP10
LP10 – Engagement with the TKO Community
Link Asset Management
The Quayside
The Quayside – Happy Formula
The Hong Kong Exporters’ Association
Hong Kong Smart Design Award 10th Anniversary
Agency: Above The Line Company
20. Best Influencers Strategy
FWD Insurance
Keep Going, Celebrate Living
Agency: MSLGROUP
Tamjai International
Tamjai Yunnan Mixian
Tamjai x Master 7 Mother’s Day Special
Agency: The Bridge Agency
P&G
Hair Recipe
Hair Recipe Viral Social Campaign
Agency: Flare Communications
21. Best Launch/Rebranding
Tamjai International
Tamjai Yunnan Mixian
Tamjai x Master 7 Mother’s Day Special
Agency: The Bridge Agency
DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021
FWD Life Insurance Company (Bermuda)
FWD Insurance
vCAN live a good life
Agency: Sinclair
22. Best PR Event
DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021
Colgate-Palmolive (HK)
Colgate Total
Colgate Total ProGum PR Relaunch and Sustaining Program
Agency: rsvp communications
Whirlpool
Whirlpool Mini 4S NDP Campaign
Agency: rsvp communications
23. Best Integrated Communications
Tamjai International
Tamjai Yunnan Mixian
Tamjai x Master 7 Mother’s Day Special
Agency: The Bridge Agency
DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021
AXA Hong Kong and Macau
AXA BetterMe, your Holistic Wellness Partner
Manulife Hong Kong
ManuBright Care 2
ManuBright Care “Increases Your Odds of Survival”
Agency: Dentsumcgarrybowen
24. Best Storytelling Strategy
FWD Insurance
Keep Going, Celebrate Living
Agency: MSLGROUP
DBS Bank (Hong Kong)
Portraits of Purpose
Agencies: Metta Communications, 3T6B, Beyond Digital Solutions
K11 Concepts
K11 MUSEA
K11 MUSEA’s Sanitisation Robots Waltz Through the Pandemic
25. Best Use of Content
Tamjai International
Tamjai Yunnan Mixian
Tamjai x Master 7 Mother’s Day Special
Agency: The Bridge Agency
FWD Insurance
Keep Going, Celebrate Living
Agency: MSLGROUP
Hong Kong Disneyland Resort
Celebrating 15 Years of Magical Dreams
Agency: 5ives Communications
26. Best Use of Social Media
Tamjai International
Tamjai Yunnan Mixian
Tamjai x Master 7 Mother’s Day Special
Agency: The Bridge Agency
DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021
Sun Hung Kai Properties
Shanghai ifc mall
Join Hands And Build Home With Heart
27. Best Use of Technology
DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021
Link Asset Management
T.O.P This is Our Place
100 Thousand Ways to Survive
Sun Hung Kai Real Estate Agency
apm
apm’s Digitally Infused Interactive Year of the Ox
Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: Boxing Promotions
28. Best Use of Virtual Platforms
Yahoo Hong Kong
“Yahoo 25 Hong Kong Passion Moments in 5G” Immersive VR Media Event
Agency: Above The Line Company
Sun Hung Kai Real Estate Agency
Tai Po Mega Mall
Tai Po Mega Mall’s “Online Learning Is Fun” eLab Programme
Yahoo Hong Kong
Yahoo Asia Buzz Awards xR Live 2021
Agency: Above The Line Company
Verizon Media Hong Kong
Verizon Media
Verizon Media APAC Growth Summit
Agency: Production
29. Campaign of the Year
Tamjai International
Tamjai Yunnan Mixian
Tamjai x Master 7 Mother’s Day Special
Agency: The Bridge Agency
DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021
Sun Hung Kai Real Estate (Sales and Leasing) Agency
Harbour North
CAT ART Gallery by Shu Yamamoto
Agencies: Talors Communications, Wasabi Creation
30. PR Team of the Year
Hong Kong Disneyland Resort
Ngong Ping 360
Above The Line Company