2021 Winners
Best of Show – Brand

DBS Bank (Hong Kong)
Best of Show – Agency

The Bridge Agency
1. Best Experiential Campaign

DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021

Ngong Ping 360
Ngong Ping 360 x Hang Heung 100 “Eggs-plore 360”
Agency: Above The Line Company

Times Square
Hong Kong Times Square
Donald Duck Geometric World @ Times Square
2. Best Innovative Campaign

Sun Hung Kai Real Estate (Sales and Leasing) Agency
Harbour North
Purple Flower Galore
Agencies: Wasabi Creation, Sun Promotion

DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021

Sun Hung Kai Real Estate Agency
apm
apm’s Digitally Infused Interactive Year of the Ox
3. Best PR Campaign – Corporate Social Responsibility

DBS Bank (Hong Kong)
Portraits of Purpose
Agencies: Metta Communications, 3T6B, Beyond Digital Solutions

Manulife Hong Kong
Manulife
Manulife – Share Your Humanity in an Unprecedented Pandemic

MTR Corporation
Our Journey Towards Social Inclusion
Agency: OMD Hong Kong

Citywalk
Citywalk ‧ Busymama Happy Farm EE-I-EE-I-OH
Agency: Boxing Promotions
4. Best PR Campaign – Digital Communication

Swire Properties Management
Cityplaza
Cityplaza x Disney Princess – LIVE YOUR TRUE SELF
Agencies: Etymon Communications & Brand Management Consultants, Above the Line Company

AstraZeneca
A Breath of Hope Challenge
Agency: Edelman Hong Kong

Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: Boxing Promotions
5. Best PR Campaign – Finance and Insurance

DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021

AXA Hong Kong and Macau
AXA BetterMe, your Holistic Wellness Partner

FWD Life Insurance Company (Bermuda)
FWD Insurance
VHIS is Relevant to You
Agency: Sinclair
6. Best PR Campaign – Food and Beverage

Tamjai International
Tamjai Yunnan Mixian
Tamjai x Master 7 Mother’s Day Special
Agency: The Bridge Agency

Watsons Water
Mr Juicy
Mr Juicy Minion Packing Campaign
Agency: rsvp communications

Sunkist Growers
Sunkist Crossing
Agency: Edelman Hong Kong
7. Best PR Campaign – Lifestyle and Entertainment

Sun Hung Kai Real Estate (Sales and Leasing) Agency
Harbour North
CAT ART Gallery by Shu Yamamoto
Agencies: Talors Communications, Wasabi Creation

Yahoo Hong Kong
Yahoo Asia Buzz Awards xR Live 2021
Agency: Above The Line Company

Ngong Ping 360
Ngong Ping 360 x Hang Heung 100 “Eggs-plore 360”
Agency: Above The Line Company
8. Best PR Campaign – Loyalty

DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021

Colgate-Palmolive (HK)
Colgate Total
Colgate Total ProGum PR Relaunch and Sustaining Program
Agency: rsvp communications

Campbell’s
Swanson
Swanson NAM Broth NPD Campaign
Agency: rsvp communications
9. Best PR Campaign – Partnership/Sponsorship

DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021

Link Asset Management
T.O.P This is Our Place
T.O.P x Cheap Century Christmas Campaign

Sino Group
Feel the Motion
10. Best PR Campaign – Property

New World Development
Culture For Tomorrow
Discover The State Theatre In All Of Us

Swire Properties Management
Cityplaza
Cityplaza x Disney Princess – LIVE YOUR TRUE SELF
Agencies:
Etymon Communications & Brand Management Consultants, Above the Line Company

Sun Hung Kai Real Estate (Sales and Leasing) Agency
Harbour North
Purple Flower Galore
Agencies: Wasabi Creation, Sun Promotion
11. Best PR Campaign – Public Awareness

Tamjai International
Tamjai Yunnan Mixian
Tamjai x Master 7 Mother’s Day Special
Agency: The Bridge Agency

Ngong Ping 360
360 Fila Sports Fest

MTR Malls
The LOHAS
The LOHAS Launch
Agency: Strategic Public Relations Group

Ngong Ping 360
Ngong Ping 360 x Hang Heung 100 “Eggs-plore 360”
Agency: Above The Line Company
12. Best PR Campaign – Retail

Sun Hung Kai Real Estate (Sales and Leasing) Agency
Harbour North
Purple Flower Galore
Agencies: Wasabi Creation, Sun Promotion

Colgate-Palmolive (HK)
Colgate Total
Colgate Total ProGum PR Relaunch and Sustaining Program
Agency: rsvp communications

P&G
Hair Recipe
Hair Recipe Viral Social Campaign
Agency: Flare Communications

Watsons Water
Mr Juicy
Mr Juicy Minion Packing Campaign
Agency: rsvp communications
13. Best PR Campaign – Sustainability

Janssen
Child ADHD x COVID-19 Response Disease Management Educational Campaign 2020
Agency: PRPPL Consultancy

Mead Johnson Nutrition (Hong Kong)
Mead Johnson Nutrition
“We CAN Protect the Future” Formula Cans Recycling Program
Agency: Ogilvy Public Relations Worldwide

Nan Fung Development
LP10
LP10: Perfect 10 & Eco-Rich
14. Best Promotional Campaign

DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021

Times Square
Hong Kong Times Square
Donald Duck Geometric World @ Times Square

Sun Hung Kai Real Estate (Sales and Leasing) Agency
Harbour North
CAT ART Gallery by Shu Yamamoto
Agencies: Talors Communications, Wasabi Creation
15. Best Reputation/Brand Management Campaign

AXA Hong Kong and Macau
AXA BetterMe, your Holistic Wellness Partner

Collinson
Getting The World Travelling Safely, Again
Agency: Golin Hong Kong

Ngong Ping 360
360 Fila Sports Fest
16. Best Result-driven Campaign

DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021

Tamjai International
Tamjai Yunnan Mixian
Tamjai x Master 7 Mother’s Day Special
Agency: The Bridge Agency

Collinson
Getting The World Travelling Safely, Again
Agency: Golin Hong Kong
17. Best COVID-19 Response

FWD Insurance
Keep Going, Celebrate Living
Agency: MSLGROUP

Link Asset Management
The Quayside
The Quayside – Happy Formula

Hong Kong Gold Coast
Gold Coast Digital Easter Egg Hunt
Agency: Oasis Brand Communications Company
18. Best Engagement – Mass Community

New World Development
Culture For Tomorrow
Discover The State Theatre In All Of Us

DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021

Hong Kong Public Libraries, LCSD
Discover & Share the Joy of Reading – Unlock the Secrets@LIBRARY (2020-21)
Agency: Betake Marketing

Sun Hung Kai Real Estate (Sales and Leasing) Agency
Harbour North
Purple Flower Galore
Agencies: Wasabi Creation, Sun Promotion
19. Best Engagement – Targeted Community

Nan Fung Development
LP10
LP10 – Engagement with the TKO Community

Link Asset Management
The Quayside
The Quayside – Happy Formula

The Hong Kong Exporters’ Association
Hong Kong Smart Design Award 10th Anniversary
Agency: Above The Line Company
20. Best Influencers Strategy

FWD Insurance
Keep Going, Celebrate Living
Agency: MSLGROUP

Tamjai International
Tamjai Yunnan Mixian
Tamjai x Master 7 Mother’s Day Special
Agency: The Bridge Agency

P&G
Hair Recipe
Hair Recipe Viral Social Campaign
Agency: Flare Communications
21. Best Launch/Rebranding

Tamjai International
Tamjai Yunnan Mixian
Tamjai x Master 7 Mother’s Day Special
Agency: The Bridge Agency

DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021

FWD Life Insurance Company (Bermuda)
FWD Insurance
vCAN live a good life
Agency: Sinclair
22. Best PR Event

DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021

Colgate-Palmolive (HK)
Colgate Total
Colgate Total ProGum PR Relaunch and Sustaining Program
Agency: rsvp communications

Whirlpool
Whirlpool Mini 4S NDP Campaign
Agency: rsvp communications
23. Best Integrated Communications

Tamjai International
Tamjai Yunnan Mixian
Tamjai x Master 7 Mother’s Day Special
Agency: The Bridge Agency

DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021

AXA Hong Kong and Macau
AXA BetterMe, your Holistic Wellness Partner

Manulife Hong Kong
ManuBright Care 2
ManuBright Care “Increases Your Odds of Survival”
Agency: Dentsumcgarrybowen
24. Best Storytelling Strategy

FWD Insurance
Keep Going, Celebrate Living
Agency: MSLGROUP

DBS Bank (Hong Kong)
Portraits of Purpose
Agencies: Metta Communications, 3T6B, Beyond Digital Solutions

K11 Concepts
K11 MUSEA
K11 MUSEA’s Sanitisation Robots Waltz Through the Pandemic
25. Best Use of Content

Tamjai International
Tamjai Yunnan Mixian
Tamjai x Master 7 Mother’s Day Special
Agency: The Bridge Agency

FWD Insurance
Keep Going, Celebrate Living
Agency: MSLGROUP

Hong Kong Disneyland Resort
Celebrating 15 Years of Magical Dreams
Agency: 5ives Communications
26. Best Use of Social Media

Tamjai International
Tamjai Yunnan Mixian
Tamjai x Master 7 Mother’s Day Special
Agency: The Bridge Agency

DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021

Sun Hung Kai Properties
Shanghai ifc mall
Join Hands And Build Home With Heart
27. Best Use of Technology

DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021

Link Asset Management
T.O.P This is Our Place
100 Thousand Ways to Survive

Sun Hung Kai Real Estate Agency
apm
apm’s Digitally Infused Interactive Year of the Ox

Sun Hung Kai Real Estate (Sales and Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: Boxing Promotions
28. Best Use of Virtual Platforms

Yahoo Hong Kong
“Yahoo 25 Hong Kong Passion Moments in 5G” Immersive VR Media Event
Agency: Above The Line Company

Sun Hung Kai Real Estate Agency
Tai Po Mega Mall
Tai Po Mega Mall’s “Online Learning Is Fun” eLab Programme

Yahoo Hong Kong
Yahoo Asia Buzz Awards xR Live 2021
Agency: Above The Line Company

Verizon Media Hong Kong
Verizon Media
Verizon Media APAC Growth Summit
Agency: Production
29. Campaign of the Year

Tamjai International
Tamjai Yunnan Mixian
Tamjai x Master 7 Mother’s Day Special
Agency: The Bridge Agency

DBS Bank (Hong Kong)
DBS Live Fresh Lab 2021

Sun Hung Kai Real Estate (Sales and Leasing) Agency
Harbour North
CAT ART Gallery by Shu Yamamoto
Agencies: Talors Communications, Wasabi Creation
30. PR Team of the Year

Hong Kong Disneyland Resort

Ngong Ping 360

Above The Line Company