PR Awards Key Dates

Stepping into the spotlight: Honouring PR’s best in North Asia

For the past decade, the PR Awards has been an esteemed platform that celebrates the remarkable achievements and breakthroughs in the PR and communications industry. Regardless of the challenges that come their way, PR practitioners have consistently demonstrated their ingenuity and delivered thought-provoking solutions. It is their unwavering dedication to their craft that has elevated the PR Awards year after year.

Now in its 11th year, the PR Awards returns to recognise and honour excellence in PR and communications across the North Asia region.

With a proven track record as the industry’s ultimate benchmark, the awards are a testament to the remarkable achievements of both seasoned professionals and aspiring newcomers. Whether you have been a part of our journey in the past and are aiming for new heights, or if you are a newcomer ready to make your mark, this is the perfect platform for you to step into the spotlight.

Featuring a distinguished panel of senior client-side communications experts as judges, ensuring a fair and unbiased selection process, the awards continue to be the definitive programme for all PR professionals, providing both clients and agencies the opportunity to showcase their outstanding achievements and set new standards of excellence.


This year, we are proud to present an impressive 36 categories. It’s your chance to differentiate yourself and convince our expert judging panel why you deserve to be a winner at PR Awards 2024.

This is the ideal platform to showcase the driving forces behind the progress of the public relations industry, so we encourage you to gear-up and be a part of the 11th annual PR Awards.

We wish all entrants the best of luck with their submissions!

What’s new in 2024?

Best PR Campaign –
Fashion & Beauty

Best Real-Time Response


Why should you enter?

Don’t Miss Out

MARKETING-INTERACTIVE prides itself on developing its events to deliver the best possible opportunities to those who take part.

By entering The PR Awards you can be part of the industry’s best PR & communications experts, and you can have the chance to:

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Showcase your best work, achievements and innovations to our independent, expert, client-side judges and potential future clients

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Increase credibility and gain industry-wide recognition for your campaigns, teams and company

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Receive extensive coverage across MARKETING-INTERACTIVE and social media, before and after the event

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Promote your award-winning campaigns to your followers and consumer base

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Raise your profile to help attract new business

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Remind the industry, current clients, and customers that you are still swinging with the best

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Celebrate your successes across your company and project teams

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Boost team morale and reward outstanding work

It’s your year to shine! Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

Campaign Awards



Judges will be looking for a clear description of the business or brand consumer challenge that PR was being asked to address; key statistics which help illustrate the scale of this challenge in more detail.



Judges will be looking for a clear rationale for why you chose this PR approach, the core insight on which you focused your strategy, and an outline of your message, along with creative and media thinking on how these were developed to be both distinctive and impactful.



Judges will be looking for an overview of how your strategy was implemented, the different tactics/mediums used within the programme, and the roles of these different tactics/mediums.



Judges will be looking for the campaign’s bottom-line impact, notable changes to the stakeholders’ behaviour, clear evidence/metrics demonstrating the campaign’s performance, and a clear rationale as to why you believe this qualifies for a PR Award.

Team Award

Team Profile


Judges will be looking for the company’s position in the industry, the key roles and responsibilities and years of experience.



Judges will be looking for a clear demonstration of how you have developed your key campaigns over the judging period and what makes them significant and unique.



The judges will be looking for the showcases on how the team went above and beyond expectations and deserves recognition for their achievements.



Judges will be looking for how your team has been communicating your company’s perspectives and objectives.

Panel of Judges

If you are a client-side PR expert and are interested in becoming a judge, please contact Selina Kwok at +852 2695 6606 or selinak@lighthouse-media.com


We would like to thank our past judges for their time and effort in 2023

Jeffrey Wong

Jeffrey Wong

Director of Marketing & PR

Bakehouse by Grégoire Michaud

Albert Lin

Albert Lin

Senior Director of Communications Strategy and Content, Asia

Calvin Klein

Joseph Lau

Joseph Lau

Head of Corporate Communications

Dah Chong Hong Holdings

Joyce Leung

Joyce Leung

Assistant Vice President, Group Strategic Marketing & Communications

DBS Bank (Hong Kong)