#PRAwards

Gala Dinner: 17 August, 2023 (Thursday)
Dress Code: Festive Black & Pink
Venue: Hong Kong Ocean Park Marriott Hotel
(view map)

PR Awards Key Dates

a decade of celebrating pr’s biggest moments

The past few years have been difficult ones for everyone, but who else to be on the front lines battling to overcome the many challenges that global pandemic and the lockdowns have thrown at us then PR and communications professionals? And the role of PR again took centre stage in 2022, where PR practitioners were forced to step up once more to help brands and companies to go beyond just being a good business.

And now, the much-anticipated PR Awards is back for the 10th year as the perfect platform to recognise and celebrate your very best strategies and achievements in the PR and communications industry across the North Asia region.

Judged by an independent panel of senior client-side communications experts, the PR Awards continues to be the definitive awards programme for all PR professionals.

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This year, we have 35 categories available for you to enter. Set yourself apart and demonstrate to our expert judging panel of industry leaders why you should be a winner at PR Awards 2023.

We wish all entrants the very best of luck with their submissions!

What’s new in 2023?

Best PR Campaign –
Customer Acquisition

Best PR Campaign –
Healthcare & Pharmaceuticals

Best Reputation Management Strategy

Best Use of Micro-Influencers

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Why should you enter?

Don’t Miss Out

MARKETING-INTERACTIVE prides itself on developing its events to deliver the best possible opportunities to those who take part.

By entering The PR Awards you can be part of the industry’s best PR & communications experts, and you can have the chance to:

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Showcase your best work, achievements and innovations to our independent, expert, client-side judges and potential future clients

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Increase credibility and gain industry-wide recognition for your campaigns, teams and company

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Receive extensive coverage across MARKETING-INTERACTIVE and social media, before and after the event

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Promote your award-winning campaigns to your followers and consumer base

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Raise your profile to help attract new business

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Remind the industry, current clients, and customers that you are still swinging with the best

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Celebrate your successes across your company and project teams

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Boost team morale and reward outstanding work

It’s your year to shine! Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

Campaign Awards

Challenge

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Judges will be looking for a clear description of the business or brand consumer challenge that PR was being asked to address; key statistics which help illustrate the scale of this challenge in more detail.

Strategy

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Judges will be looking for a clear rationale for why you chose this PR approach, the core insight on which you focused your strategy, and an outline of your message, along with creative and media thinking on how these were developed to be both distinctive and impactful.

Execution

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Judges will be looking for an overview of how your strategy was implemented, the different tactics/mediums used within the programme, and the roles of these different tactics/mediums.

Results

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Judges will be looking for the campaign’s bottom-line impact, notable changes to the stakeholders’ behaviour, clear evidence/metrics demonstrating the campaign’s performance, and a clear rationale as to why you believe this qualifies for a PR Award.

Team Award

Team Profile

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Judges will be looking for the company’s position in the industry, the key roles and responsibilities and years of experience.

Work

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Judges will be looking for a clear demonstration of how you have developed your key campaigns over the judging period and what makes them significant and unique.

Performance

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The judges will be looking for the showcases on how the team went above and beyond expectations and deserves recognition for their achievements.

Vision

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Judges will be looking for how your team has been communicating your company’s perspectives and objectives.

Panel of Judges

If you are a client-side PR expert and are interested in becoming a judge, please contact Selina Kwok at +852 2695 6606 or selinak@lighthouse-media.com

Jeffrey Wong

Jeffrey Wong

Director of Marketing & PR

Bakehouse by Grégoire Michaud

Albert Lin

Albert Lin

Senior Director of Communications Strategy and Content, Asia

Calvin Klein

Joseph Lau

Joseph Lau

Head of Corporate Communications

Dah Chong Hong Holdings

Joyce Leung

Joyce Leung

Assistant Vice President, Group Strategic Marketing & Communications

DBS Bank (Hong Kong) 

Leona Wong

Leona Wong

Head of Corporate Affairs, Corporate Affairs Department

FrieslandCampina (Hong Kong)

Suki Kwong

Suki Kwong

Head of Corporate Communications

FTLife Insurance

Steve Lee

Steve Lee

Head of Media Relations, Corporate Communications and Marketing

Fusion Bank

Dorothy Ma

Dorothy Ma

Director, PR and communications

Green Monday

Adwin Lau

Adwin Lau

Assistant General Manager - Marketing & Digital

Uni-China Group

Dennis Wu

Dennis Wu

Director of Marketing

Hong Kong Philharmonic Society

Alice Li

Alice Li

General Manager, Corporate Affairs

Hong Kong Tourism Board

Yvonne Liu

Yvonne Liu

PR Director

JLL

Ivan Chan

Ivan Chan

General Manager Group Public Affairs

John Swire & Sons (H.K.)

Carl Wong

Carl Wong

Managing Director, Head of Media Relations and Social, Asia

Manulife Investment Management

Vickie Ho

Vickie Ho

Director of Marketing and Communications

Rosewood Hong Kong

Lily Cheng

Lily Cheng

Director of Public Relations

Sands China

Carol Kong

Carol Kong

Assistant Vice President (Group), Corporate Communications

Shangri-La Group

Suzanne Cheung

Suzanne Cheung

Head of Public Affairs, Communications and Sustainability

Swire Coca-Cola HK

Maggie Poon

Maggie Poon

Head of Corporate Communications

NWS Holdings

Polly Wong

Polly Wong

Head of Communications

Uber HK

Kenneth Ng

Kenneth Ng

General Manager,Communications and Public Affairs

West Kowloon Cultural District Authority

Gigi Wong

Gigi Wong

Head of Public Relations

ZA Bank

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