PR Awards 2023 (Hong Kong)

#PRAwards

PR Awards Key Dates

a decade of celebrating pr’s biggest moments

The past few years have been difficult ones for everyone, but who else to be on the front lines battling to overcome the many challenges that global pandemic and the lockdowns have thrown at us then PR and communications professionals? And the role of PR again took centre stage in 2022, where PR practitioners were forced to step up once more to help brands and companies to go beyond just being a good business.

And now, the much-anticipated PR Awards is back for the 10th year as the perfect platform to recognise and celebrate your very best strategies and achievements in the PR and communications industry across the North Asia region.

Judged by an independent panel of senior client-side communications experts, the PR Awards continues to be the definitive awards programme for all PR professionals.

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This year, we have 35 categories available for you to enter. Set yourself apart and demonstrate to our expert judging panel of industry leaders why you should be a winner at PR Awards 2023.

We wish all entrants the very best of luck with their submissions!

What’s new in 2023?

Best PR Campaign –
Banking, Finance & Insurance

Best PR Campaign –
Customer Acquisition

Best PR Campaign –
Fashion & Apparel

Best PR Campaign –
FMCG/Retail

Best PR Campaign –
Healthcare & Pharmaceuticals

Best PR Campaign –
Skin Care & Cosmetics

Best PR Campaign –
Travel & Hospitality

Best Reputation Management Strategy

Best Use of Celebrities/Influencers

Best Use of Micro-Influencers

Why should you enter?

Don’t Miss Out

MARKETING-INTERACTIVE prides itself on developing its events to deliver the best possible opportunities to those who take part.

By entering The PR Awards you can be part of the industry’s best PR & communications experts, and you can have the chance to:

Showcase your best work, achievements and innovations to our independent, expert, client-side judges and potential future clients

Increase credibility and gain industry-wide recognition for your campaigns, teams and company

Receive extensive coverage across MARKETING-INTERACTIVE and social media, before and after the event

Promote your award-winning campaigns to your followers and consumer base

Raise your profile to help attract new business

Remind the industry, current clients, and customers that you are still swinging with the best

Celebrate your successes across your company and project teams

Boost team morale and reward outstanding work

It’s your year to shine! Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Get started

Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

Campaign Awards

Challenge

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Judges will be looking for a clear description of the business or brand consumer challenge that PR was being asked to address; key statistics which help illustrate the scale of this challenge in more detail.

Strategy

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Judges will be looking for a clear rationale for why you chose this PR approach, the core insight on which you focused your strategy, and an outline of your message, along with creative and media thinking on how these were developed to be both distinctive and impactful.

Execution

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Judges will be looking for an overview of how your strategy was implemented, the different tactics/mediums used within the programme, and the roles of these different tactics/mediums.

Results

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Judges will be looking for the campaign’s bottom-line impact, notable changes to the stakeholders’ behaviour, clear evidence/metrics demonstrating the campaign’s performance, and a clear rationale as to why you believe this qualifies for a PR Award.

Team Award

Team Profile

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Judges will be looking for the company’s position in the industry, the key roles and responsibilities and years of experience.

Work

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Judges will be looking for a clear demonstration of how you have developed your key campaigns over the judging period and what makes them significant and unique.

Performance

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The judges will be looking for the showcases on how the team went above and beyond expectations and deserves recognition for their achievements.

Vision

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Judges will be looking for how your team has been communicating your company’s perspectives and objectives.

Panel of Judges

Our expert judging panel will be announced soon. Keep an eye on our page for all updates on the judging panel.

If you are a client-side PR expert and are interested in becoming a judge, please contact Selina Kwok at +852 2695 6606 or selinak@lighthouse-media.com

2022 Judges

Eric Chan

Head of Corporate Affairs & Comms, Greater China

American Express

Mag Lai

Regional Head of Brand, Asahi Super Dry, Asia

Asahi Europe & International

Emma Chu

Head of Communications, Corporate and Patient Affairs

AstraZeneca

Katty Chu

PR & Marketing Director

AUDI AG
Hong Kong Representative Office

2022 PANEL OF JUDGES

VIDEO HIGHLIGHTS

PHOTOS

Download Guidelines

Award Categories