#PRAwards Key Dates
Dare to dream big! Leave your mark on PR history!
For more than 10 exhilarating years, the PR Awards has stood as a beacon of creativity and innovation in the public relations realm. As we embark on our 12th celebration, we invite you to join us on a thrilling exploration of the extraordinary talent that shapes our industry.
This year, we are focusing on the power of storytelling and the impact of visionary strategies that define successful PR campaigns. We recognise that amidst challenges, it is the bold ideas and fresh perspectives of PR professionals that drive change and engagement. Whether you’re a seasoned expert or an emerging talent, this is your opportunity to showcase your unique contributions and redefine what’s possible in PR.
39
Featuring a diverse array of 39 categories, the PR Awards invites you to think creatively and present the impactful work you’ve accomplished in the industry. We are particularly thrilled to introduce new Talent categories that specifically recognise outstanding PR teams and exceptional individuals who are making significant contributions and driving change.
This exciting addition underscores our commitment to nurturing emerging talent and celebrating the visionaries who are shaping the future of public relations. Your unique achievements deserve to be highlighted, and we can’t wait to see how you’ve made a difference!
Our esteemed panel of judges, comprised of senior communications professionals, will ensure a fair and rigorous evaluation process. This makes the PR Awards the premier platform for all industry practitioners, offering both PR teams and agencies the opportunity to showcase their exceptional accomplishments and establish new benchmarks of excellence.
Join us in celebrating the innovators and game-changers who are shaping the future of public relations. We look forward to seeing your submissions and wish you the best of luck as you embark on this exciting opportunity to shine!
What’s new in 2025?
Best Anniversary Campaign
Best CSR Communications
Best PR Campaign – Beauty & Wellness
Best PR Campaign – Customer Acquisition & Retention
Best PR Campaign – Government/
Public Services
Best PR Campaign – Lifestyle, Entertainment & Sport
Best Use of
Brand Mascots
Best Use of
Tech/AI
PR Leader of the Year (Agency)
PR Leader of the Year (Brand)
PR Team of the Year (Agency)
PR Team of the Year (Brand)
Why Enter?
MARKETING-INTERACTIVE prides itself on developing its events to deliver the best possible opportunities to those who take part.
By entering The PR Awards you can be part of the industry’s best media experts, and you can have the chance to:
Showcase your best work, achievements and innovations to our independent, expert, client-side judges and potential future clients
Increase credibility and gain industry-wide recognition as an award-winning media
Receive extensive coverage across MARKETING-INTERACTIVE and social media, before and after the event
Raise your profile to help attract new business
Celebrate your successes across your company and project teams
Boost team morale and reward outstanding work
Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!
Entries will close on 20 June 2025 so start your entries today.
Judging Criteria
Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):
Campaign Categories
Challenge
%
- What was the business/brand consumer challenge that PR was tasked with addressing?
- Provide key statistics to illustrate the scale of this challenge in detail.
Strategy
%
- What was the rationale behind choosing this specific PR approach?
- What was the core insight that guided your strategy?
- How was your message developed to be both distinctive and impactful?
- What creative and media thinking went into its development?
- Which media channels were used, and why were they chosen?
Execution
%
- How was your strategy implemented?
- What tactics or mediums were used in the programme?
- What roles did these different tactics/mediums play in the campaign?
Results
%
- What was the campaign’s bottom-line impact?
- Were there any notable changes in stakeholder behaviour as a result of the campaign?
- Can you provide clear evidence or metrics demonstrating the campaign’s performance?
- Why do you believe this campaign qualifies for an PR Award?
Talent Categories
Please write a maximum 2,000 words (total) including evidence to support and address each of the specific category criteria bullet points outlined in the entry guideline’s judging criteria. Please ensure all areas mentioned are covered within your submission as the jury will be looking for these details. Each bullet point will hold a maximum potential value of 10 points.
Please read the Entry Guidelines for full descriptions
Panel of Judges
Our expert judging panel will be announced soon. Keep an eye on our page for all updates on the judging panel. If you interested in joining the judging panel, please contact Selina Kwok at +852 2695 6606 or selinak@lighthouse-media.com.
VIDEO HIGHLIGHTS
PHOTOS
