August 2022 • Hong Kong

#PRAwards

PR Awards Key Dates

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It’s Your Year To Shine!

Recent times are definitely uneasy for everyone, but who else to be on the front lines of most of these challenges but PR and communications professionals? With the myriad of challenges brought by a global pandemic, forcing them to step up like never before.

In times of a crisis and uncertainty, the importance of effective communication needs to be at an all-time high. Your PR team have always been the core to maintain and enhance your brand’s image, and now it’s time to recognise their effort and reward their outstanding work.

The most anticipated PR Awards is now back for the ninth year to recognise and celebrate the very best strategies and achievements in the PR and Communications industry across North Asia region.

Judged by an independent panel of senior client-side communications experts, the PR Awards continues to be the definitive awards programme for all PR professionals.

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This year, we have 33 categories available for both clients and agencies to enter. Set yourself apart and demonstrate to our expert judging panel of industry leaders why you should be a winner at the next PR Awards.

You have until 27 May 2022 to complete and submit your entries.

What’s new in 2022?

Best PR Campaign – Health and Beauty

Best Performance Campaign
Best Viral Campaign
Best Branding Strategy
Best Internal Communications Strategy
Best Media Relations Strategy
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Don’t Miss Out

MARKETING-INTERACTIVE prides itself on developing its events to deliver the best possible opportunities to those who take part.

By entering The PR Awards you can be part of the industry’s best PR & communications experts, and you can have the chance to:

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Showcase your best work, achievements and innovations to our independent, expert, client-side judges and potential future clients

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Increase credibility and gain industry-wide recognition as an award-winning media

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Receive extensive coverage across MARKETING-INTERACTIVE and social media, before and after the event

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Raise your profile to help attract new business

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Celebrate your successes across your company and project teams

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Boost team morale and reward outstanding work

It’s your year to shine! Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!
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Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

Campaign Awards

Challenge

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Judges will be looking for a clear description of the business or brand consumer challenge that PR was being asked to address; key statistics which help illustrate the scale of this challenge in more detail.

Strategy

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Judges will be looking for a clear rationale for why you chose this PR approach, the core insight on which you focused your strategy, and an outline of your message, along with creative and media thinking on how these were developed to be both distinctive and impactful.

Execution

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Judges will be looking for an overview of how your strategy was implemented, the different tactics/mediums used within the programme, and the roles of these different tactics/mediums.

Results

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Judges will be looking for the campaign’s bottom-line impact, notable changes to the stakeholders’ behaviour, clear evidence/metrics demonstrating the campaign’s performance, and a clear rationale as to why you believe this qualifies for a PR Award.

Team Award

Team Profile

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Judges will be looking for the company’s position in the industry, the key roles and responsibilities and years of experience.

Work

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Judges will be looking for a clear demonstration of how you have developed your key campaigns over the judging period and what makes them significant and unique.

Performance

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The judges will be looking for the showcases on how the team went above and beyond expectations and deserves recognition for their achievements.

Vision

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Judges will be looking for how your team has been communicating your company’s perspectives and objectives.

Panel of Judges

Our expert judging panel will be announced soon. Keep an eye on our page for all updates on the judging panel.

If you are a client-side PR expert and are interested in becoming a judge, please contact Selina Kwok at +852 2695 6606 or selinak@marketing-interactive.com

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