2023 Finalists
1. Best Card-Based Loyalty Programme
 |
Enrich by Malaysia Airlines Campaign: The New Travel & Lifestyle Currency Agency: Magna Digital |
 |
Hewlett Packard Enterprise Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
 |
United Overseas Bank (UOB) Campaign: Year-End Campaign 2022 Agency: GERMS |
2. Best Loyalty Strategy - Automotive
 |
Inchcape Singapore Brand: Toyota Singapore Campaign: Toyota Always Agency: PRM Marketing Services (PRMMS) |
 |
Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
|
Shell Singapore Brand: Shell Campaign: Shell GO+ Singapore Launch Agency: VCCP Singapore |
 |
Toyota Indonesia Campaign: Tuning into Toyota Lofi Playlists Agency: ADA Asia |
3. Best Loyalty Strategy - Consumer
 |
Australian Venue Co Campaign: The Pass by Australian Venue Co Agency: Loyalty & Reward Co |
 |
Danone Indonesia Brand: SGM Eksplor Campaign: FKlub Generasi Maju Rewards |
 |
Hanbaobao Brand: McDonald’s Campaign: My Happy Place Agency: Tangent Design & Advertising |
 |
Kanmo Group Campaign: Reimagining Growth at Kanmo Group Agency: Capillary Technologies |
 |
minden.ai Brand: yuu Rewards Club Campaign: Nobody, nobody but yuu |
 |
Projek Lebuhraya Usahasama (PLUS) Brand: PLUSMILES Campaign: PLUSMILES: More Miles, More Smiles! |
 |
ResMed Campaign: ResMed PLUS Agency: PRM Marketing Services (PRMMS) |
|
Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
 |
VF Group Brand: Kipling Campaign: KIPLING Live | Light Agency: XGATE |
 |
VF Group Brand: Timberland Campaign: Timberland 360 CRM Agency: XGATE |
4. Best Loyalty Strategy - eCommerce
 |
Danone Indonesia Brand: Bebelac Campaign: Integrated CRM : Bebeclub x Lazada |
 |
Danone Nutricia Early Life Nutrition (Hong Kong) Brand: Cow & Gate Club Campaign: Cow & Gate Club Digitalization – A Transformative Martech Recruitment and Loyalty Omni-system Agency: PRIZM Group |
 |
giga! Campaign: You always get the best on the #gigaexperience! |
 |
MSIG Insurance (Hong Kong) Campaign: “MSIG HK” Mobile App Agency: ESDlife-digital solutions |
5. Best Loyalty Strategy - Fashion & Beauty
 |
Guerlain Campaign: GUERLAIN SG Christmas Campaign Agency: XGATE |
 |
Hawaiian Property Group Campaign: Little Jobs, Big Rewards for Hawaiian Property Group Agency: Wink |
|
VF Group Brand: KIPLING Campaign: KIPLING Live | Light Agency: XGATE |
|
VF Group Brand: Timberland Campaign: Timberland 360 CRM Agency: XGATE |
6. Best Loyalty Strategy - Finance & Insurance
 |
AIA Singapore Campaign: AIA Vitality + Think Well |
 |
DBS Bank Campaign: The R.I.S.E of Employee Engagement |
 |
HDFC Bank Brand: SmartBuy Campaign: SmartBuy Agency: Reward360 Global Services |
 |
RHB Singapore Campaign: RHB #3Rs |
 |
Schroder Investment Management (Singapore) Brand: Schroders Campaign: SchrodersLearn |
 |
Sun Life Malaysia Campaign: #AdvancingFinancialSecurity |
7. Best Loyalty Strategy - Food & Beverage
|
Australian Venue Co Campaign: The Pass by Australian Venue Co Agency: Loyalty & Reward Co |
|
Danone Indonesia Brand: SGM Eksplor Campaign: Klub Generasi Maju Rewards |
 |
Kopi Kenangan Hanya Untukmu Campaign: Kopi Kenangan Hanya Untukmu celebrating Independence Day – By Indonesia, For Indonesia Agency: ADA Asia |
8. Best Loyalty Strategy - Launch / Re-Launch
 |
BridgeClimb Campaign: Sydneysiders Cashback Campaign for BridgeClimb Agency: Wink |
 |
CARiNG Pharmacy Retail Management Campaign: CARiNG Member Carnival Agency: 180 Degrees Brandcom |
 |
Lalamove Campaign: Lalamove Rewards Agency: Eber |
|
McDonald’s Singapore Campaign: McDonald’s MyM Rewards Agencies: Paprika Global, part of Distilleri Group, OMD Singapore |
 |
minden.ai Brand: yuu Rewards Club Campaign: Nobody, nobody but yuu Agencies: Arena Media Singapore, Socialyse, Tag |
|
ResMed Brand: ResMed PLUS Campaign: ResMed PLUS Agency: PRM Marketing Services (PRMMS) |
 |
Sentosa Development Corporation Brand: Sentosa Islander Campaign: Sentosa Islander 2.0 Agency: GOVT Singapore |
|
Shell Indonesia Campaign: Reimagining the future of fuel loyalty for Shell Indonesia Agency: Capillary Technologies |
 |
The Star Entertainment Group Campaign: The Star Entertainment Group’s Gift Card Launch Agency: Wink |
9. Best Loyalty Strategy - Lifestyle
|
AIA Singapore Brand: AIA Vitality Campaign: Pump Up with Vitality Agency: W/E + Partners |
|
BridgeClimb Campaign: Sydneysiders Cashback Campaign for BridgeClimb Agency: Wink |
 |
Fujioh International Trading Campaign: Fujioh Singapore Agency: PRM Marketing Services (PRMMS) |
|
Guerlain Campaign: GUERLAIN SG Christmas Campaign Agency: XGATE |
|
Kanmo Group Campaign: Reimagining Growth at Kanmo Group Agency: Capillary Technologies |
|
ResMed Brand: ResMed PLUS Campaign: ResMed PLUS Agency: PRM Marketing Services (PRMMS) |
|
VF Group Brand: Kipling Campaign: KIPLING Live | Light Agency: XGATE |
10. Best Loyalty Strategy - Retail
|
Guerlain Campaign: GUERLAIN SG Christmas Campaign Agency: XGATE |
|
minden.ai Brand: yuu Rewards Club Campaign: Nobody, nobody but yuu |
|
VF Group Brand: Timberland Campaign: Timberland 360 CRM Agency: XGATE |
 |
Vishal Mega Mart Campaign: Vishal Mega Mart: A Retail Triumph of 100M+ Satisfied Customers Agency: Capillary Technologies |
11. Best Loyalty Strategy - Telecommunications
 |
Dialog Axiata Brand: Star Points Campaign: Dialog Star Points Program |
 |
Singtel Campaign: Singtel Red Membership: REDefining indulgence for everyone Agency: Hogarth Worldwide |
 |
StarHub Campaign: More Stars More Treats |
12. Best Loyalty Strategy - Travel & Hospitality
|
BridgeClimb Campaign: Sydneysiders Cashback Campaign for BridgeClimb Agency: Wink |
|
Enrich by Malaysia Airlines Campaign: Stepping Stones – Fast Track Your Way To The Top Agency: Magna Digital |
 |
Millennium Hotels and Resorts Campaign: My Millennium Agencies: Imperial Leisure, MullenLowe Profero, MetaSphere |
 |
Pan Pacific Hotels Group Campaign: Pan Pacific DISCOVERY |
 |
The Ascott Limited Brand: Ascott Star Rewards Campaign: Ascott Star Rewards |
|
United Overseas Bank (UOB) Campaign: The Travel Insider – Travel Quiz Agency: GERMS |
 |
Wyndham Hotels & Resorts Asia Pacific Campaign: Wyndham Rewards 2022 Agency: W Communications Singapore |
13. Best Membership Programme
|
AIA Singapore Brand: AIA Vitality Campaign: Pump Up with Vitality Agency: W/E + Partners |
|
Danone Indonesia Brand: SGM Eksplor Campaign: Klub Generasi Maju Rewards |
|
Enrich by Malaysia Airlines Campaign: The New Travel & Lifestyle Currency Agency: Magna Digital |
|
Hewlett Packard Enterprise Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
|
Lalamove Campaign: Lalamove Rewards Agency: Eber |
|
Millennium Hotels and Resorts Campaign: My Millennium Agencies: Imperial Leisure, MullenLowe Profero, MetaSphere |
|
minden.ai Brand: yuu Rewards Club Campaign: Nobody, nobody but yuu |
|
Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
14. Best Partnership in a Loyalty Programme
|
BridgeClimb Campaign: Wink & BridgeClimb for the Sydneysiders Cashback Campaign Agency: Wink |
|
Enrich by Malaysia Airlines Brand: Enrich Hotels Campaign: READY? SEARCH! GO. Agency: Magna Digital |
|
Hewlett Packard Enterprise Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
 |
Mastercard Performance Marketing Campaign: 2022 Acquisition Activity Agency: Wink |
|
minden.ai Brand: yuu Rewards Club Campaign: Nobody, nobody but yuu |
|
United Overseas Bank (UOB) Campaign: Year-End Campaign 2022 Agency: GERMS |
15. Best Regional Loyalty Campaign
 |
FedEx Express AMEA Campaign: Rewarding work, rewarding life / Make every day a little more rewarding |
|
Hewlett Packard Enterprise Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
 |
Jotun Paints (Vietnam) Campaign: Jotun Golden Friday
Agency: Capillary Technologies
|
|
Lalamove Campaign: Lalamove Rewards Agency: Eber |
|
Millennium Hotels and Resorts Campaign: My Millennium Agencies: Imperial Leisure, MullenLowe Profero, MetaSphere |
 |
Syngenta Asia Pacific Campaign: Syngenta ePartnerGrow Agency: PRM Marketing Services (PRMMS) |
|
VF Group Brand: Timberland Campaign: Timberland 360 CRM Agency: XGATE |
16. Best Use of Rewards & Incentives
|
Danone Indonesia Brand: SGM Eksplor Campaign: Klub Generasi Maju Rewards |
|
Enrich by Malaysia Airlines Campaign: Stepping Stones – Fast Track Your Way To The Top Agency: Magna Digital |
|
FedEx Express AMEA Campaign: Rewarding work, rewarding life / Make every day a little more rewarding |
 |
foodpanda Singapore Brand: pandamart Campaign: dash for gold with pandamart Agency: Sqkii |
|
Hewlett Packard Enterprise Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
|
Jotun Paints (Vietnam) Campaign: Jotun Golden Friday Agency: Capillary Technologies |
|
Lalamove Campaign: Lalamove Rewards Agency: Eber |
|
minden.ai Brand: yuu Rewards Club Campaign: Nobody, nobody but yuu |
|
Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
|
United Overseas Bank (UOB) Campaign: Year-End Campaign 2022 Agency: GERMS |
17. Best Customer Experience
 |
Atlas Consolidated Brand: Hugosave Campaign: Boosting Customer Financial Fulfilment with Games |
|
Australian Venue Co Campaign: The Pass by Australian Venue Co Agency: Loyalty & Reward Co |
|
giga! Campaign: You always get the best on the #gigaexperience! |
|
Hewlett Packard Enterprise Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
|
minden.ai Brand: yuu Rewards Club Campaign: Nobody, nobody but yuu |
|
Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
 |
Sumber Indah Lestari Brand: DAN+DAN Campaign: Shop with Ease: AI-Powered Chatbot for DAN+DAN Agency: ADA Asia |
18. Best Employee Engagement Strategy
|
DBS Bank Campaign: The R.I.S.E of Employee Engagement |
|
DBS Bank Campaign: Engage to Thrive |
 |
Mashwire Campaign: Best Employee Engagement Strategy |
 |
Pos Malaysia Campaign: Certified Wira Programme |
|
RHB Singapore Campaign: RHB #3Rs |
19. Best Engagement Strategy – B2B
|
FedEx Express AMEA Campaign: My FedEx Rewards Signature Experience |
|
Hewlett Packard Enterprise Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
 |
Samsung Electronics Australia Campaign: Samsung Learn & Earn Agency: Stamp Loyalty Solutions |
|
Schroder Investment Management (Singapore) Brand: Schroders Campaign: SchrodersLearn |
|
Sentosa Development Corporation Brand: Sentosa Islander Campaign: Islanders get more rest and rewards Agency: GOVT Singapore |
|
Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
20. Best Engagement Strategy – B2C
|
AIA Singapore Brand: AIA Vitality Campaign: Pump Up with Vitality Agency: W/E + Partners |
|
Enrich by Malaysia Airlines Campaign: Stepping Stones – Fast Track Your Way To The Top Agency: Magna Digital |
 |
Geneco Campaign: #GreenDiscoverSG |
|
Hawaiian Property Group Campaign: Hawaiian’s 2022 Engagement Activity Agency: Wink |
 |
Inchcape Singapore Brand: Toyota Singapore Campaign: Toyota Always Agency: PRM Marketing Services (PRMMS) |
 |
Japan National Tourism Organization (JNTO) Campaign: Rediscovering The Charm of Japan Agency: ADA Asia |
|
minden.ai Brand: yuu Rewards Club Campaign: Nobody, nobody but yuu |
|
Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
 |
Unilever Singapore Brand: Magnum Campaign: The Magnum Pleasure Auction Agency: Jack Morton Worldwide |
|
United Overseas Bank (UOB) Campaign: The Travel Insider – Travel Quiz Agency: GERMS |
21. Best Engagement Strategy – Specific Audience
|
AIA Singapore Brand: AIA Vitality Campaign: Pump Up with Vitality Agency: W/E + Partners |
|
Danone Indonesia Brand: Bebelac Campaign: The Start of The Great Journey (In Bahasa: Awal Perjalanan Hebat) |
|
Enrich by Malaysia Airlines Campaign: Stepping Stones – Fast Track Your Way To The Top Agency: Magna Digital |
|
Jotun Paints (Vietnam) Campaign: Jotun Golden Friday Agency: Capillary Technologies |
 |
Microsoft Campaign: Code; without Barriers Agency: MRM Singapore |
|
RHB Singapore Campaign: Branch Network Refresh |
|
Schroder Investment Management (Singapore) Brand: Schroders Campaign: SchrodersLearn |
|
Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
|
Shell Pilipinas Corporation (formerly, Pilipinas Shell Petroleum Corporation) Campaign: The 55th Shell National Students Art Competition (NSAC) Agency: Team OnGround |
|
StarHub Campaign: Football for All |
22. Best Omni-Channel Strategy
|
Danone Indonesia Brand: Bebelac Campaign: The Start of The Great Journey (In Bahasa: Awal Perjalanan Hebat) |
|
Danone Indonesia Brand: SGM Eksplor Campaign: Unlocking 3+ |
|
minden.ai Brand: yuu Rewards Club Campaign: Nobody, nobody but yuu Agencies: Arena Media Singapore, Socialyse, Tag |
 |
SEGA Campaign: Running Into a New Adventure: SEGA’s Sonic Frontiers Agency: ADA Asia |
|
Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agencies: PRM Marketing Services (PRMMS) |
 |
Singapore Breast Surgery Center Brand: Solis Campaign: SOLIS, Confidence Through Clarity Agency: Mashwire |
 |
TEEG Brand: Timezone Campaign: Timezone Experience+ Campaign Agency: Mashwire |
|
Toyota Indonesia Campaign: Tuning into Toyota Lofi playlists Agency: ADA Asia |
23. Best Online Experience
 |
HPE Aruba Networking Brand: Aruba ACTION Partner Club Campaign: Aruba ACTION Agency: PRM Marketing Services (PRMMS) |
|
Danone Nutricia Early Life Nutrition (Hong Kong) Brand: Cow & Gate Club Campaign: Cow & Gate Club Digitalization – A Transformative Martech Recruitment and Loyalty Omni-system Agency: PRIZM Group |
|
Fujioh International Trading Campaign: Fujioh Singapore Agency: PRM Marketing Services (PRMMS) |
 |
Rachelle the Rabbit Meadery Brand: Compendium Campaign: Compendium Festive E-Commerce Website Agency: Mashwire |
24. Best Use of Advocates
 |
Agency for Integrated Care Campaign: #Dance2HeartofCare Agency: Digital Studio by APRW |
|
Hewlett Packard Enterprise Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
|
Jotun Paints (Vietnam) Campaign: Jotun Golden Friday Agency: Capillary Technologies |
 |
Nestlé Singapore Brand: Gerber Campaign: Gerber Anything for Baby KOL Campaign Agency: Mashwire |
|
TEEG Brand: Timezone Campaign: Timezone Experience+ Campaign Agency: Mashwire |
|
United Overseas Bank (UOB) Campaign: The Travel Insider – Travel Quiz Agency: GERMS |
25. Best Use of Contests / Promotions
|
foodpanda Singapore Brand: pandamart Campaign: dash for gold with pandamart Agency: Sqkii |
|
Geneco Campaign: #GreenForProsperity |
|
Geneco Campaign: #GreenDiscoverSG |
 |
Metro Shoes India Campaign: Metro Shoes’ 250th store campaign generates 33% increase in ATV and INR 82 Million in Incremental Sales Agency: Capillary Technologies |
 |
Mission Foods Campaign: Doodle Your Lunch Agency: Truth Communications |
|
Pan Pacific Hotels Group Brand: PARKROYAL Hotels and Resorts Campaign: #SurroundedByTheBest Agency: Bread Butter Bacon |
|
Shell Indonesia Campaign: How Shell x Marvel Studios’ Dr. Strange campaign increased Shell Go+ Acquisition by 434% Agency: Capillary Technologies |
|
TEEG Brand: Timezone Campaign: Timezone Experience+ Campaign Agency: Mashwire |
|
United Overseas Bank (UOB) Campaign: Year-End Campaign 2022 Agency: GERMS |
26. Best Use of CSR
|
AIA Singapore Campaign: Championing Healthier, Longer, Better Lives Agency: Ogilvy Singapore |
|
CARiNG Pharmacy Retail Management Campaign: Do It Right |
|
DBS Bank Campaign: People of Purpose with MINDS |
|
Dialog Axiata Brand: Star Points Campaign: Dialog Star Points Program |
|
Geneco Campaign: #GreenDiscoverSG |
|
Geneco Campaign: #GreenForProsperity |
|
Geneco Campaign: #HappilyEverAfter |
 |
Kopitiam Investment Campaign: Kopitiam HawkerBoss Program |
|
Microsoft Campaign: Code; without Barriers Agency: MRM Singapore |
|
Sun Life Malaysia Campaign: #TeamUpAgainstDiabetes |
27. Best Use of Experiential / Live Marketing
 |
Projek Lebuhraya Usahasama (PLUS) Campaign: Jom RFID – Senang, Selamat & Selesa @ Lebuhraya PLUS |
|
Shell Indonesia Campaign: How Shell x Marvel Studios’ Dr. Strange campaign increased Shell Go+ Acquisition by 434% Agency: Capillary Technologies |
|
Singtel Campaign: 5G Live Activation Agency: Leo Burnett Singapore |
|
Singtel Campaign: Singtel 5G Powers more of what you love, everywhere Agency: Hogarth Worldwide |
|
TEEG Brand: Timezone Campaign: Timezone Experience+ Campaign Agency: Mashwire |
28. Best Use of Gamification
 |
EZ-Link Campaign: EZ-Link App Game – Scratch & Win |
|
foodpanda Singapore Brand: pandamart Campaign: dash for gold with pandamart Agency: Sqkii |
|
Jotun Paints (Vietnam) Campaign: Jotun Golden Friday Agency: Capillary Technologies |
 |
Kenanga Investment Bank Campaign: Market Movement Challenge |
|
Millennium Hotels and Resorts Campaign: Book Direct, Spin and Win Agencies: Imperial Leisure, MullenLowe Profero, MetaSphere |
|
Samsung Electronics Australia Campaign: Samsung Learn & Earn Agency: Stamp Loyalty Solutions |
 |
Sentosa Development Corporation Brand: Sentosa Campaign: SentosaLand Agency: GOVT Singapore |
|
Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
 |
SONY Pictures Indonesia Campaign: Riding the Rails of Success: ADA for Sony Pictures’ Bullet Train Agency: ADA Asia |
|
Unilever Singapore Brand: Magnum Campaign: The Magnum Pleasure Auction Agency: Jack Morton Worldwide |
29. Best Use of Influencers
|
Agency for Integrated Care Campaign: Scared What Scared Agency: Ogilvy Singapore |
|
Geneco Campaign: #GreenForProsperity |
|
Geneco Campaign: #GreenDiscoverSG |
|
Geneco Campaign: #HappilyEverAfter |
|
Millennium Hotels and Resorts Campaign: My Millennium Agency: Imperial Leisure |
|
minden.ai Brand: yuu Rewards Club Campaign: Nobody, nobody but yuu Agencies : Socialyse, Arena Media Singapore |
|
Mission Foods Campaign: Around The World in 30 Bites Agency: Truth Communications |
|
Singtel Campaign: 5G Why Not Agency: Leo Burnett Singapore |
|
United Overseas Bank (UOB) Campaign: The Travel Insider – Travel Quiz Agency: GERMS |
|
United Overseas Bank (UOB) Campaign: Year-End Campaign 2022 Agency: GERMS |
30. Best Use of Integrated Media
|
Agency for Integrated Care Campaign: #Dance2HeartofCare Agency: Digital Studio by APRW |
 |
Fast Retailing Indonesia Brand: Uniqlo Indonesia Campaign: Arigatou Indonesia Agency: AiSensum |
|
Geneco Campaign: #HappilyEverAfter |
|
Geneco Campaign: #GreenForProsperity |
|
minden.ai Brand: yuu Rewards Club Campaign: Nobody, nobody but yuu Agencies: Arena Media Singapore, Socialyse, Tag |
|
Syngenta Asia Pacific Campaign: Syngenta ePartnerGrow Agency: PRM Marketing Services (PRMMS) |
 |
Target Media Culcreative Campaign: UFC – Velvet Plant Based Milk (Condo Event Activation) Agency: Th!nkads |
|
TEEG Brand: Timezone Campaign: Timezone Experience+ Campaign Agency: Mashwire |
|
United Overseas Bank (UOB) Campaign: Year-End Campaign 2022 Agency: GERMS |
31. Best User Experience
|
Atlas Consolidated Brand: Hugosave Campaign: Enjoying Finance with Games |
 |
FrieslandCampina Brand: Friso Campaign: Friso Ecosystem Agency: MRM Singapore |
|
HPE Aruba Networking Brand: Aruba ACTION Partner Club Campaign: Aruba ACTION Partner Club Agency: PRM Marketing Services (PRMMS) |
|
Inchcape Singapore Brand: Toyota Singapore Campaign: Toyota Always Agency: PRM Marketing Services (PRMMS) |
|
Pan Pacific Hotels Group Campaign: Impact Programme – Creating Positive Impact on Guest Experience & Revenue Agency: Mezzo Labs |
 |
Zacken99 Brand: Master Roy Metaphysics Campaign: Zacken99 Website Rebrand Agency: Mashwire |
32. Best CRM Strategy
|
Danone Indonesia Brand: SGM Eksplor Campaign: CRM Personalisation at Scale |
|
giga! Campaign: You always get the best on the #gigaexperience! |
|
Hewlett Packard Enterprise Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
|
Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
|
VF Group Brand: Kipling Campaign: KIPLING Live | Light Agency: XGATE |
|
VF Group Brand: Timberland Campaign: Timberland 360 CRM Agency: XGATE |
33. Best Use of Consumer Insights / Data Analytics
|
Fast Retailing Indonesia Brand: Uniqlo Campaign: Uniqlo: Personalization & Marketing Mix Modeling (MMM) Agency: AiSensum |
|
FedEx Express AMEA Campaign: My FedEx Rewards Signature Experience |
 |
FWD Group Campaign: FWD Protection Score |
|
Hewlett Packard Enterprise Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
 |
IKEA Thailand Campaign: Recency, Frequency and Value (RFV) Cashback Coupon Agency: Ikano Insight |
 |
Nestlé Malaysia Campaign: Driving Growth For Nestlé with First Party Consumer Intelligence Agency: Digitas Malaysia |
|
Pan Pacific Hotels Group Campaign: Impact Programme – Creating Positive Impact on Guest Experience & Revenue Agency: Mezzo Labs |
|
StarHub Campaign: Upsell of S23 |
|
Vishal Mega Mart Campaign: Vishal Mega Mart: A Retail Triumph of 100M+ Satisfied Customers Agency: Capillary Technologies |
 |
Yamaha Motor Philippines Brand: Yamaha Campaign: Riding high with targeted consumer profiles Agency: ADA Asia |
34. Best Use of Content Marketing
|
Agency for Integrated Care Campaign: #Dance2HeartofCare Agency: Digital Studio by APRW |
|
Danone Indonesia Brand: SGM Eksplor Campaign: Omni Channel Engagement Klub Generasi Maju |
|
Geneco Campaign: #HappilyEverAfter |
|
Geneco Campaign: #GreenDiscoverSG |
|
Geneco Campaign: #GreenForProsperity |
|
McDonald’s Singapore Campaign: McDonald’s Mobile Order – Tap Tap Pay Eat Agencies: Paprika Global, part of Distilleri Group, OMD Singapore |
|
Schroder Investment Management (Singapore) Brand: Schroders Campaign: SchrodersLearn |
|
Shell Indonesia Campaign: How Shell x Marvel Studios’ Dr. Strange campaign increased Shell Go+ Acquisition by 434% Agency: Capillary Technologies |
 |
Singapore Tourism Board Campaign: Ready, Set, Singapore Agency: NBCUniversal Catalyst |
 |
Tourism Australia Campaign: Come and Say G’Day |
35. Best Use of Direct Marketing
|
Danone Indonesia Brand: SGM Eksplor Campaign: Omni Channel Engagement Klub Generasi Maju |
|
Enrich by Malaysia Airlines Campaign: The New Travel & Lifestyle Currency Agency: Magna Digital |
|
Geneco Campaign: #GreenForProsperity |
|
Hewlett Packard Enterprise Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
|
Pan Pacific Hotels Group Campaign: Impact Programme – Creating Positive Impact on Guest Experience & Revenue Agency: Mezzo Labs |
| Holland and Barrett Campaign: Holland and Barrett Giveaway Agency: WINK+ |
|
|
Syngenta Asia Pacific Campaign: Syngenta ePartnerGrow Agency: PRM Marketing Services (PRMMS) |
36. Best Use of Mobile
|
Australian Venue Co Campaign: The Pass by Australian Venue Co Agency: Loyalty & Reward Co |
 |
Comviva Campaign: MobiLytixTM Rewards Loyalty Program |
|
giga! Campaign: You always get the best on the #gigaexperience! |
|
Hanbaobao Brand: McDonald’s Campaign: My Happy Place Agency: Tangent Design & Advertising |
|
McDonald’s Singapore Campaign: McDonald’s MyM Rewards Agencies: OMD Singapore, Paprika Global, part of Distilleri Group |
|
Shell Indonesia Campaign: Reimagining the future of fuel loyalty for Shell Indonesia Agency: Capillary Technologies |
|
Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
|
Syngenta Asia Pacific Campaign: Syngenta ePartnerGrow Agency: PRM Marketing Services (PRMMS) |
|
Unilever Singapore Brand: Magnum Campaign: The Magnum Pleasure Auction Agency: Jack Morton Worldwide |
37. Best Use of Relationship Marketing – B2B
|
Hewlett Packard Enterprise Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
|
Schroder Investment Management (Singapore) Brand: Schroders Campaign: SchrodersLearn |
|
Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
38. Best Use of Relationship Marketing – B2C
|
Danone Indonesia Brand: SGM Eksplor Campaign: CRM Personalisation at Scale |
|
FrieslandCampina Brand: Friso Campaign: Friso Ecosystem Agency: MRM Singapore |
|
Fujioh International Trading Campaign: Fujioh Singapore Agency: PRM Marketing Services (PRMMS) |
|
Nestlé Malaysia Campaign: Driving Growth For Nestlé through Strong Lifelong Relationships With Consumers Agency: Digitas Malaysia |
|
Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
|
Sumber Indah Lestari Brand: DAN+DAN Campaign: Shop with Ease: AI-Powered Chatbot for DAN+DAN Agency: ADA Asia |
|
Vishal Mega Mart Campaign: Vishal Mega Mart: A Retail Triumph of 100M+ Satisfied Customers Agency: Capillary Technologies |
39. Best Use of Social Media
|
Agency for Integrated Care Campaign: #Dance2HeartofCare Agency: Digital Studio by APRW |
|
Fast Retailing Indonesia Brand: Uniqlo Campaign: Uniqlo: Personalization & Marketing Mix Modeling (MMM)| Agency: Aisensum |
|
foodpanda Singapore Campaign: Live Like A Panda |
|
Geneco Campaign: #GreenForProsperity |
|
Geneco Campaign: #HappilyEverAfter |
|
Geneco Campaign: #GreenDiscoverSG |
|
Hanbaobao Brand: McDonald’s Singapore Campaign: My Heart is Full – Social Strategy Agency: Paprika Global, part of Distilleri Group |
|
Millennium Hotels and Resorts Campaign: My Millennium Agency: Imperial Leisure |
|
Pan Pacific Hotels Group Brand: PARKROYAL Hotels and Resorts Campaign: #SurroundedByTheBest Agency: Bread Butter Bacon |
|
United Overseas Bank (UOB) Campaign: The Travel Insider – Travel Quiz Agency: GERMS |
40. Best Use of Technology
|
Danone Indonesia Brand: SGM Eksplor Campaign: The Power of One Digital Ecosystem |
|
Hewlett Packard Enterprise Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
|
Lalamove Campaign: Lalamove Rewards Agency: Eber |
|
Nestlé Malaysia Campaign: Driving Growth For Nestlé through Strong Lifelong Relationships With Consumers Agency: Digitas Malaysia |
|
Pan Pacific Hotels Group Campaign: Impact Programme – Creating Positive Impact on Guest Experience & Revenue Agency: Mezzo Labs |
|
Sentosa Development Corporation Brand: Sentosa Campaign: SentosaLand Agency: GOVT Singapore |
|
Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
41. Team of the Year - Agency
 |
Digitas Malaysia |
 |
PRM Marketing Services (PRMMS) |
 |
Wink |
42. Team of the Year - Brand
 |
AIA Singapore |
 |
Hewlett Packard Enterprise |
|
Sentosa Islander |
 |
yuu Rewards Club |