2023 Winners

L&E 2023 Brand of the Year

Shell International Petroleum

Engagement Agency of the Year

PRM Marketing Services (PRMMS)

Loyalty Agency of the Year

Magna Digital

Relationship Marketing Agency of the Year

PRM Marketing Services (PRMMS)

1. Best Card-Based Loyalty Programme

GOLD

Hewlett Packard Enterprise
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)

SILVER

Enrich by Malaysia Airlines
Campaign: The New Travel & Lifestyle Currency
Agency: Magna Digital

BRONZE

United Overseas Bank (UOB)
Campaign: Year-End Campaign 2022
Agency: GERMS

2. Best Loyalty Strategy - Automotive

GOLD

Toyota Indonesia
Campaign: Tuning into Toyota Lofi Playlists
Agency: ADA Asia

SILVER

Inchcape Singapore
Brand: Toyota Singapore
Camapaign: Toyota Always
Agency: PRM Marketing Services (PRMMS)

BRONZE

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)

3. Best Loyalty Strategy - Consumer

GOLD

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)

SILVER

minden.ai
Brand: yuu Rewards Club
Campaign: Nobody, nobody but yuu

BRONZE

Australian Venue Co
Campaign: The Pass by Australian Venue Co
Agency: Loyalty & Reward Co

4. Best Loyalty Strategy - eCommerce

GOLD

Danone Nutricia Early Life Nutrition (Hong Kong)
Brand: Cow & Gate Club
Campaign: Cow & Gate Club Digitalization – A Transformative Martech Recruitment and Loyalty Omni-system
Agency: PRIZM Group

SILVER

giga!
Campaign: You always get the best on the #gigaexperience!

BRONZE

MSIG Insurance (Hong Kong)
Campaign: “MSIG HK” Mobile App
Agency: ESDlife-digital solutions

5. Best Loyalty Strategy - Fashion & Beauty

GOLD

VF Group
Brand: Kipling
Campaign: KIPLING Live | Light
Agency: XGATE

SILVER

VF Group
Brand: Timberland
Campaign: Timberland 360 CRM
Agency: XGATE

BRONZE

Guerlain
Brand: GUERLAIN SG Christmas Campaign
Agency: XGATE

6. Best Loyalty Strategy - Finance & Insurance

GOLD

DBS Bank
Campaign: The R.I.S.E of Employee Engagement

SILVER

AIA Singapore
Campaign: AIA Vitality + Think Well

BRONZE

Sun Life Malaysia
Campaign: #AdvancingFinancialSecurity

7. Best Loyalty Strategy - Food & Beverage

GOLD

Australian Venue Co
Campaign: The Pass by Australian Venue Co
Agency: Loyalty & Reward Co

SILVER

Danone Indonesia
Brand: SGM Eksplor
Campaign: Klub Generasi Maju Rewards

BRONZE

Kopi Kenangan Hanya Untukmu
Campaign: Kopi Kenangan Hanya Untukmu celebrating Independence Day – By Indonesia, For Indonesia
Agency: ADA Asia

8. Best Loyalty Strategy - Launch / Re-Launch

GOLD

minden.ai
Brand: yuu Rewards Club
Campaign: Nobody, nobody but yuu
Agencies: Arena Media Singapore, Socialyse, Tag

SILVER

Shell Indonesia
Campaign: Reimagining the future of fuel loyalty for Shell Indonesia
Agency: Capillary Technologies

BRONZE

Sentosa Development Corporation
Brand: Sentosa Islander
Campaign: Sentosa Islander 2.0
Agency: GOVT Singapore

9. Best Loyalty Strategy - Lifestyle

GOLD

Kanmo Group
Campaign: Reimagining Growth at Kanmo Group
Agency: Capillary Technologies

SILVER

VF Group
Brand: Kipling
Campaign: KIPLING Live | Light
Agency: XGATE

BRONZE

AIA Singapore
Brand: AIA Vitality
Campaign: Pump Up with Vitality
Agency: W/E + Partners

10. Best Loyalty Strategy - Retail

GOLD

Vishal Mega Mart
Campaign: Vishal Mega Mart: A Retail Triumph of 100M+ Satisfied Customers
Agency: Capillary Technologies

SILVER

VF Group
Brand: Timberland
Campaign: Timberland 360 CRM
Agency: XGATE

BRONZE

Guerlain
Campaign: GUERLAIN SG Christmas Campaign
Agency: XGATE

11. Best Loyalty Strategy - Telecommunications

GOLD

Dialog Axiata
Brand: Star Points
Campaign: Dialog Star Points Program

SILVER

Singtel
Campaign: Singtel Red Membership: REDefining indulgence for everyone
Agency: Hogarth Worldwide

BRONZE

StarHub
Campaign: More Stars More Treats

12. Best Loyalty Strategy - Travel & Hospitality

GOLD

Enrich by Malaysia Airlines
Campaign: Stepping Stones – Fast Track Your Way To The Top
Agency: Magna Digital

SILVER

Millennium Hotels and Resorts
Campaign: My Millennium
Agencies: Imperial Leisure, MullenLowe Profero, MetaSphere

BRONZE

BridgeClimb
Campaign: Sydneysiders Cashback Campaign for BridgeClimb
Agency: Wink

13. Best Membership Programme

	GOLD Enrich by Malaysia Airlines Campaign: The New Travel & Lifestyle Currency Agency: Magna Digital
	SILVER minden.ai Brand: yuu Rewards Club Campaign: Nobody, nobody but yuu
	BRONZE Lalamove Campaign: Lalamove Rewards Agency: Eber
	BRONZE Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS)

14. Best Partnership in a Loyalty Programme

GOLD

Enrich by Malaysia Airlines
Brand: Enrich Hotels
Campaign: READY? SEARCH! GO.
Agency: Magna Digital

SILVER

United Overseas Bank (UOB)
Campaign: Year-End Campaign 2022
Agency: GERMS

BRONZE

minden.ai
Brand: yuu Rewards Club
Campaign: Nobody, nobody but yuu

15. Best Regional Loyalty Campaign

GOLD

Syngenta Asia Pacific
Campaign: Syngenta ePartnerGrow
Agency: PRM Marketing Services (PRMMS)

SILVER

Jotun Paints (Vietnam)
Campaign: Jotun Golden Friday
Agency: Capillary Technologies

BRONZE

Millennium Hotels and Resorts
Campaign: My Millennium
Agencies: Imperial Leisure, MullenLowe Profero, MetaSphere

16. Best Use of Rewards & Incentives

	GOLD foodpanda Singapore Brand: pandamart Campaign: dash for gold with pandamart Agency: Sqkii
	SILVER Enrich by Malaysia Airlines Campaign: Stepping Stones – Fast Track Your Way To The Top Agency: Magna Digital
	BRONZE FedEx Express AMEA Campaign: Rewarding work, rewarding life / Make every day a little more rewarding
	BRONZE Lalamove Campaign: Lalamove Rewards Agency: Eber

17. Best Customer Experience

GOLD

Atlas Consolidated
Brand: Hugosave
Campaign: Boosting Customer Financial Fulfilment with Games

SILVER

giga!
Campaign: You always get the best on the #gigaexperience!

BRONZE

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)

18. Best Employee Engagement Strategy

GOLD

DBS Bank
Campaign:The R.I.S.E of Employee Engagement

SILVER

DBS Bank
Campaign: Engage to Thrive

BRONZE

RHB Singapore
Campaign: RHB #3Rs

19. Best Engagement Strategy – B2B

GOLD

Hewlett Packard Enterprise
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)

SILVER

Sentosa Development Corporation
Brand: Sentosa Islander
Campaign: Islanders get more rest and rewards
Agency: GOVT Singapore

BRONZE

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)

20. Best Engagement Strategy – B2C

GOLD

Enrich by Malaysia Airlines
Campaign: Stepping Stones – Fast Track Your Way To The Top
Agency: Magna Digital

SILVER

Unilever Singapore
Brand: Magnum
Campaign: The Magnum Pleasure Auction
Agency: Jack Morton Worldwide

BRONZE

United Overseas Bank (UOB)
Campaign: The Travel Insider – Travel Quiz
Agency: GERMS

21. Best Engagement Strategy – Specific Audience

GOLD

Jotun Paints (Vietnam)
Campaign: Jotun Golden Friday
Agency: Capillary Technologies

SILVER

Danone Indonesia
Brand: Bebelac
Campaign: The Start of The Great Journey (In Bahasa: Awal Perjalanan Hebat)

BRONZE

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)

22. Best Omni-Channel Strategy

GOLD

minden.ai
Brand: yuu Rewards Club
Campaign: Nobody, nobody but yuu
Agencies: Arena Media Singapore, Socialyse, Tag

SILVER

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)

BRONZE

Danone Indonesia
Brand: Bebelac
Campaign: The Start of The Great Journey (In Bahasa: Awal Perjalanan Hebat)

23. Best Online Experience

GOLD

Rachelle the Rabbit Meadery
Brand: Compendium
Campaign: Compendium Festive E-Commerce Website
Agency: Mashwire

SILVER

Danone Nutricia Early Life Nutrition (Hong Kong)
Brand: Cow & Gate Club
Campaign: Cow & Gate Club Digitalization – A Transformative Martech Recruitment and Loyalty Omni-system
Agency: PRIZM Group

BRONZE

Fujioh International Trading
Campaign: Fujioh Singapore
Agency: PRM Marketing Services (PRMMS)

24. Best Use of Advocates

GOLD

Jotun Paints (Vietnam)
Campaign: Jotun Golden Friday
Agency: Capillary Technologies

SILVER

Agency for Integrated Care
Campaign: #Dance2HeartofCare
Agency: Digital Studio by APRW

BRONZE

Hewlett Packard Enterprise
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)

25. Best Use of Contests / Promotions

GOLD

United Overseas Bank (UOB)
Campaign: Year-End Campaign 2022
Agency: GERMS

SILVER

Geneco
Campaign: #GreenForProsperity

BRONZE

Geneco
Campaign: #GreenDiscoverSG

26. Best Use of CSR

	GOLD DBS Bank Campaign: People of Purpose with MINDS
	SILVER CARiNG Pharmacy Retail Management Campaign: Do It Right
	BRONZE Geneco Campaign: #GreenForProsperity
	BRONZE Microsoft Campaign: Code; without Barriers Agency: MRM Singapore

27. Best Use of Experiential / Live Marketing

GOLD

Singtel
Campaign: 5G Live Activation
Agency: Leo Burnett Singapore

SILVER

Singtel
Campaign: Singtel 5G Powers more of what you love, everywhere
Agency: Hogarth Worldwide

BRONZE

Shell Indonesia
Campaign: How Shell x Marvel Studios’ Dr. Strange campaign increased Shell Go+ Acquisition by 434%
Agency: Capillary Technologies

28. Best Use of Gamification

GOLD

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Campaign: PRM Marketing Services (PRMMS)

SILVER

foodpanda Singapore
Brand: pandamart
Campaign: dash for gold with pandamart
Agency: Sqkii

BRONZE

Unilever Singapore
Brand: Magnum
Campaign: The Magnum Pleasure Auction
Agency: Jack Morton Worldwide

29. Best Use of Influencers

	GOLD Agency for Integrated Care Campaign: #Dance2HeartofCare Agency: Digital Studio by APRW
	GOLD minden.ai Brand: yuu Rewards Club Campaign: Nobody, nobody but yuu Agencies: Socialyse, Arena Media Singapore
	SILVER Singtel Campaign: 5G Why Not Agency: Leo Burnett Singapore
	BRONZE United Overseas Bank (UOB) Campaign: The Travel Insider – Travel Quiz Agency: GERMS

30. Best Use of Integrated Media

GOLD

United Overseas Bank (UOB)
Campaign: Year-End Campaign 2022
Agency: GERMS

SILVER

minden.ai
Brand: yuu Rewards Club
Campaign: Nobody, nobody but yuu
Agencies: Arena Media Singapore, Socialyse, Tag

BRONZE

Agency for Integrated Care
Campaign: #Dance2HeartofCare
Agency: Digital Studio by APRW

31. Best User Experience

GOLD

Atlas Consolidated
Brand: Hugosave
Campaign: Enjoying Finance with Games

SILVER

FrieslandCampina
Brand: Friso
Campaign: Friso Ecosystem
Agency: MRM Singapore

BRONZE

HPE Aruba Networking
Brand: Aruba ACTION Partner Club
Campaign: Aruba ACTION Partner Club
Agency: PRM Marketing Services (PRMMS)

32. Best CRM Strategy

GOLD

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)

SILVER

Hewlett Packard Enterprise
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)

BRONZE

Danone Indonesia
Brand: SGM Eksplor
Campaign: CRM Personalisation at Scale

33. Best Use of Consumer Insights / Data Analytics

GOLD

Nestlé Malaysia
Campaign: Driving Growth For Nestlé with First Party Consumer Intelligence
Agency: Digitas Malaysia

SILVER

Hewlett Packard Enterprise
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)

BRONZE

FWD Group
Campaign: FWD Protection Score

34. Best Use of Content Marketing

GOLD

Danone Indonesia
Brand: SGM Eksplor
Campaign: Omni Channel Engagement Klub Generasi Maju

SILVER

Geneco
Campaign: #HappilyEverAfter

BRONZE

McDonald’s Singapore
Campaign: McDonald’s Mobile Order – Tap Tap Pay Eat
Agency: Paprika Global, part of Distilleri Group, OMD Singapore

35. Best Use of Direct Marketing

GOLD

Syngenta Asia Pacific
Campaign: Syngenta ePartnerGrow
Agency: PRM Marketing Services (PRMMS)

SILVER

Hewlett Packard Enterprise
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)

BRONZE

Enrich by Malaysia Airlines
Campaign: The New Travel & Lifestyle Currency
Agency: Magna Digital

36. Best Use of Mobile

GOLD

Shell International Petroleum
Campaign: Reimagining the future of fuel loyalty for Shell Indonesia
Agency: Capillary Technologies

SILVER

Australian Venue Co
Campaign: The Pass by Australian Venue Co
Agency: Loyalty & Reward Co

BRONZE

Shell International Petroleum
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)

37. Best Use of Relationship Marketing – B2B

GOLD

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)

SILVER

Hewlett Packard Enterprise
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)

BRONZE

Schroder Investment Management (Singapore)
Brand: Schroders
Campaign: SchrodersLearn

38. Best Use of Relationship Marketing – B2C

GOLD

Nestlé Malaysia
Campaign: Driving Growth For Nestlé through Strong Lifelong Relationships With Consumers
Agency: Digitas Malaysia

SILVER

Danone Indonesia
Brand: SGM Eksplor
Campaign: CRM Personalisation at Scale

BRONZE

Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)

39. Best Use of Social Media

	GOLD Millennium Hotels and Resorts Campaign: My Millennium Agency: Imperial Leisure
	SILVER United Overseas Bank (UOB) Campaign: The Travel Insider – Travel Quiz Agency: GERMS
	BRONZE Agency for Integrated Care Campaign: #Dance2HeartofCare Agency: Digital Studio by APRW
	BRONZE Pan Pacific Hotels Group Brand: PARKROYAL Hotels and Resorts Campaign: #SurroundedByTheBest Agency: Bread Butter Bacon