2023 Winners
L&E 2023 Brand of the Year
![]() |
Shell International Petroleum |
Engagement Agency of the Year
![]() |
PRM Marketing Services (PRMMS) |
Loyalty Agency of the Year
![]() |
Magna Digital |
Relationship Marketing Agency of the Year
![]() |
PRM Marketing Services (PRMMS) |
1. Best Card-Based Loyalty Programme
![]() |
GOLDHewlett Packard Enterprise |
![]() |
SILVEREnrich by Malaysia Airlines |
![]() |
BRONZEUnited Overseas Bank (UOB) |
2. Best Loyalty Strategy - Automotive
![]() |
GOLDToyota Indonesia |
![]() |
SILVERInchcape Singapore |
![]() |
BRONZEShell International Petroleum |
3. Best Loyalty Strategy - Consumer
![]() |
GOLDShell International Petroleum |
![]() |
SILVERminden.ai |
![]() |
BRONZEAustralian Venue Co |
4. Best Loyalty Strategy - eCommerce
![]() |
GOLDDanone Nutricia Early Life Nutrition (Hong Kong) |
![]() |
SILVERgiga! |
![]() |
BRONZEMSIG Insurance (Hong Kong) |
5. Best Loyalty Strategy - Fashion & Beauty
![]() |
GOLDVF Group |
![]() |
SILVERVF Group |
![]() |
BRONZEGuerlain |
6. Best Loyalty Strategy - Finance & Insurance
![]() |
GOLDDBS Bank |
![]() |
SILVERAIA Singapore |
![]() |
BRONZESun Life Malaysia |
7. Best Loyalty Strategy - Food & Beverage
![]() |
GOLDAustralian Venue Co |
![]() |
SILVERDanone Indonesia |
![]() |
BRONZEKopi Kenangan Hanya Untukmu |
8. Best Loyalty Strategy - Launch / Re-Launch
![]() |
GOLDminden.ai |
![]() |
SILVERShell Indonesia |
![]() |
BRONZESentosa Development Corporation |
9. Best Loyalty Strategy - Lifestyle
![]() |
GOLDKanmo Group |
![]() |
SILVERVF Group |
![]() |
BRONZEAIA Singapore |
10. Best Loyalty Strategy - Retail
![]() |
GOLDVishal Mega Mart |
![]() |
SILVERVF Group |
![]() |
BRONZEGuerlain |
11. Best Loyalty Strategy - Telecommunications
![]() |
GOLDDialog Axiata |
![]() |
SILVERSingtel |
![]() |
BRONZEStarHub |
12. Best Loyalty Strategy - Travel & Hospitality
![]() |
GOLDEnrich by Malaysia Airlines |
![]() |
SILVERMillennium Hotels and Resorts |
![]() |
BRONZEBridgeClimb |
13. Best Membership Programme
![]() |
GOLDEnrich by Malaysia Airlines |
![]() |
SILVERminden.ai |
![]() |
BRONZELalamove |
![]() |
BRONZEShell International Petroleum |
14. Best Partnership in a Loyalty Programme
![]() |
GOLDEnrich by Malaysia Airlines |
![]() |
SILVERUnited Overseas Bank (UOB) |
![]() |
BRONZEminden.ai |
15. Best Regional Loyalty Campaign
![]() |
GOLDSyngenta Asia Pacific |
![]() |
SILVERJotun Paints (Vietnam) |
![]() |
BRONZEMillennium Hotels and Resorts |
16. Best Use of Rewards & Incentives
![]() |
GOLDfoodpanda Singapore |
![]() |
SILVEREnrich by Malaysia Airlines |
![]() |
BRONZEFedEx Express AMEA |
![]() |
BRONZELalamove |
17. Best Customer Experience
![]() |
GOLDAtlas Consolidated |
![]() |
SILVERgiga! |
![]() |
BRONZEShell International Petroleum |
18. Best Employee Engagement Strategy
![]() |
GOLDDBS Bank |
![]() |
SILVERDBS Bank |
![]() |
BRONZERHB Singapore |
19. Best Engagement Strategy – B2B
![]() |
GOLDHewlett Packard Enterprise |
![]() |
SILVERSentosa Development Corporation |
![]() |
BRONZEShell International Petroleum |
20. Best Engagement Strategy – B2C
![]() |
GOLDEnrich by Malaysia Airlines |
![]() |
SILVERUnilever Singapore |
![]() |
BRONZEUnited Overseas Bank (UOB) |
21. Best Engagement Strategy – Specific Audience
![]() |
GOLDJotun Paints (Vietnam) |
![]() |
SILVERDanone Indonesia |
![]() |
BRONZEShell International Petroleum |
22. Best Omni-Channel Strategy
![]() |
GOLDminden.ai |
![]() |
SILVERShell International Petroleum |
![]() |
BRONZEDanone Indonesia |
23. Best Online Experience
![]() |
GOLDRachelle the Rabbit Meadery |
![]() |
SILVERDanone Nutricia Early Life Nutrition (Hong Kong) |
![]() |
BRONZEFujioh International Trading |
24. Best Use of Advocates
![]() |
GOLDJotun Paints (Vietnam) |
![]() |
SILVERAgency for Integrated Care |
![]() |
BRONZEHewlett Packard Enterprise |
25. Best Use of Contests / Promotions
![]() |
GOLDUnited Overseas Bank (UOB) |
![]() |
SILVERGeneco |
![]() |
BRONZEGeneco |
26. Best Use of CSR
![]() |
GOLDDBS Bank |
![]() |
SILVERCARiNG Pharmacy Retail Management |
![]() |
BRONZEGeneco |
![]() |
BRONZEMicrosoft |
27. Best Use of Experiential / Live Marketing
![]() |
GOLDSingtel |
![]() |
SILVERSingtel |
![]() |
BRONZEShell Indonesia |
28. Best Use of Gamification
![]() |
GOLDShell International Petroleum |
![]() |
SILVERfoodpanda Singapore |
![]() |
BRONZEUnilever Singapore |
29. Best Use of Influencers
![]() |
GOLDAgency for Integrated Care |
![]() |
GOLDminden.ai |
![]() |
SILVERSingtel |
![]() |
BRONZEUnited Overseas Bank (UOB) |
30. Best Use of Integrated Media
![]() |
GOLDUnited Overseas Bank (UOB) |
![]() |
SILVERminden.ai |
![]() |
BRONZEAgency for Integrated Care |
31. Best User Experience
![]() |
GOLDAtlas Consolidated |
![]() |
SILVERFrieslandCampina |
![]() |
BRONZEHPE Aruba Networking |
32. Best CRM Strategy
![]() |
GOLDShell International Petroleum |
![]() |
SILVERHewlett Packard Enterprise |
![]() |
BRONZEDanone Indonesia |
33. Best Use of Consumer Insights / Data Analytics
![]() |
GOLDNestlé Malaysia |
![]() |
SILVERHewlett Packard Enterprise |
![]() |
BRONZEFWD Group |
34. Best Use of Content Marketing
![]() |
GOLDDanone Indonesia |
![]() |
SILVERGeneco |
![]() |
BRONZEMcDonald’s Singapore |
35. Best Use of Direct Marketing
![]() |
GOLDSyngenta Asia Pacific |
![]() |
SILVERHewlett Packard Enterprise |
![]() |
BRONZEEnrich by Malaysia Airlines |
36. Best Use of Mobile
![]() |
GOLDShell International Petroleum |
![]() |
SILVERAustralian Venue Co |
![]() |
BRONZEShell International Petroleum |
37. Best Use of Relationship Marketing – B2B
![]() |
GOLDShell International Petroleum |
![]() |
SILVERHewlett Packard Enterprise |
![]() |
BRONZESchroder Investment Management (Singapore) |
38. Best Use of Relationship Marketing – B2C
![]() |
GOLDNestlé Malaysia |
![]() |
SILVERDanone Indonesia |
![]() |
BRONZEShell International Petroleum |
39. Best Use of Social Media
![]() |
GOLDMillennium Hotels and Resorts |
![]() |
SILVERUnited Overseas Bank (UOB) |
![]() |
BRONZEAgency for Integrated Care |
![]() |
BRONZEPan Pacific Hotels Group |
40. Best Use of Technology
![]() |
GOLDNestlé Malaysia |
![]() |
SILVERPan Pacific Hotels Group |
![]() |
BRONZEDanone Indonesia |
41. Team of the Year - Agency
![]() |
GOLDWink |
![]() |
SILVERPRM Marketing Services (PRMMS) |
![]() |
BRONZEDigitas Malaysia |
42. Team of the Year - Brand
![]() |
GOLDAIA Singapore |
![]() |
SILVERHewlett Packard Enterprise |
![]() |
BRONZESentosa Islander |