2024 Finalists

LOYALTY CATEGORIES

1. Best Card-Based Loyalty Programme
Bank of China
Campaign: Bank of China rewards & incentives
Agency: WINK
Enrich by Malaysia Airlines
Campaign: Enrich – YOUR EVERYDAY COMPANION
Agency: Magna Digital
Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
Swensen’s (Thai)
Brand: Swensen’s
Campaign: Swensen’s Membership Card
UEM Sunrise
Brand: Tresor by UEM Sunrise
Campaign: Tresor Loyalty Programme
Agency:
Vietnam Airlines
Campaign: Lotusmiles
Agency: Comarch
2. Best Loyalty Programme Integration
Abbott Products Indonesia
Brand: Pediasure
Campaign: Pediasure Loyalty Program
Agency: Epic Tech
AIA Singapore
Campaign: AIA Vitality
Bandar Utama City Centre (1 Utama Shopping Centre)
Brand: ONECARD Loyalty & 1PAY E-Wallet
Campaign: ONECARD Loyalty Programme & 1PAY E-Wallet
CARiNG Pharmacy Retail Management
Brand: Caring Membership
Campaign: 3 Great Pharmacies, 1 Awesome App
Agency: 180 Degrees Brandcom
Global Digital Niaga (Blibli)
Campaign: Blibli Tiket Rewards – Satu Point Untungnya dimana-mana
Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
Imperial Treasure Restaurant Group
Campaign: Imperial Treasure Club
Agency: XGATE
MAPCLUB Digital Asia
Brand: MAPCLUB
Campaign: Building The Top-of-Mind Integrated Loyalty Program Ecosystem and Customer Engagement in Retail Lifestyle Sector
RACQ
Campaign: RACQ Member Benefits Cashback
Agency: WINK
Tata Group
Campaign: How Tata x Capillary Built & Scaled One of Largest Coalition Program to 100mn Registered Users.
Agency: Capillary Technologies
3. Best Loyalty Strategy – Automotive
Inchcape Singapore
Campaign: Toyota Always
Agency: PRM Marketing Services (PRMMS)
RACQ
Campaign: RACQ Member Benefits Cashback
Agency: WINK
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
4. Best Loyalty Strategy – Consumer
Abbott Products Indonesia
Brand: PEDIASURE & ENSURE
Campaign: WHATSAPP – DIGITAL VOUCHER DISTRIBUTION FOR PHARMACIES, GENERAL TRADE AND MODERN TRADE
Agency: Kartini Otomasi Indonesia
Danone Indonesia
Brand: Nutrilon
Campaign: NUTRICLUB, WIN IN EVERY STEP
FairPrice Group
Campaign: Always, FairPrice: 50 Years of Purpose
Fujioh International Trading
Campaign: Fujioh Singapore
Agency: PRM Marketing Services (PRMMS)
Imperial Treasure Restaurant Group
Campaign: IMPERIAL TREASURE CLUB
Agency: XGATE
Pu Tien Restaurant
Campaign: PUTIEN MEMBERSHIP
Agency: XGATE
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Unilever Thailand
Brand: Unilever Thailand Personal Care and Home Care
Campaign: Trust & Transparency – Empowering Consumers with control of Data-Sharing to Create Genuine 1:1 Relationships, Powered by Consent
Agencies: Bounty Media, Mindshare Thailand
United Overseas Bank (UOB)
Brand: UOB TMRW
Campaign: Smooth payments with UOB TMRW
Agency: GERMS Digital
Watsons Malaysia
Campaign: Watsons CRM 2023
Agency: Accenture Song
5. Best Loyalty Strategy – eCommerce
FairPrice Group
Campaign: Always, FairPrice: 50 Years of Purpose
VANS
Campaign: VANS’ Off the Wall Engagement with Strategic Automation
Agency: ADA Asia
Watsons Malaysia
Campaign: Empowering Malaysians to Shop Online with more value
Agency: Accenture Song
6. Best Loyalty Strategy – Entertainment & Media
National Gallery Singapore (Keppel Centre for Art Education)
Campaign: A Brush with Forest Fire
Agencies: The Merry Men Works, Make Studios
TSL Media Group
Campaign: #TSL10 Anniversary Campaign
Vietnam Airlines
Campaign: Lotusmiles
Agency: Comarch
7. Best Loyalty Strategy – Fashion & Beauty
Alcon
Brand: Alcon Singapore
Campaign: Alcon Singapore Reward Program
Agency: Revenue Monster
GUERLAIN
Campaign: GUERLAIN CHRISTMAS ADVENT CALENDAR
Agency: XGATE
Jaspal Group
Campaign: JASPAL: Crafting a Trendsetting Legacy with 87% Loyalty Growth
Agency: Capillary Technologies
Watsons Malaysia
Campaign: Watsons CRM 2023
Agency: Accenture Song
8. Best Loyalty Strategy – Finance & Insurance
AIA Singapore
Campaign: AIA CI – AIA Cancer Care Booster and AIA Recharge CI Cover Promo
Agency: W/E + Partners
Cigna
Campaign: The 5% Pledge
Agency: MRM Singapore
FWD Vietnam
Campaign: Celebrate 1OxFWD
RACQ
Campaign: RACQ Member Benefits Cashback
Agency: WINK
Standard Chartered Bank
Brand: Digital Client Engagement (DCE)
Campaign: Digital Masters Series & Treasury Leadership Forum (Digital Showcase)
Standard Chartered Bank Singapore
Campaign: SC Mobile
Agency: W/E + Partners
Sun Life Malaysia
Campaign: Sun Life Malaysia: Unlocking Financial Wisdom with Insurance Knowledge
9. Best Loyalty Strategy – Food & Beverage
ALH Group
Campaign: Spring Racing Pub Promotion
Agency: WINK
Danone Indonesia
Brand: Nutrilon
Campaign: NUTRICLUB, WIN IN EVERY STEP
FairPrice Group
Brand: Kopitiam Investment
Campaign: Kopitiam Goes Digital
Imperial Treasure Restaurant Group
Campaign: IMPERIAL TREASURE CLUB
Agency: XGATE
Pu Tien Restaurant
Campaign: Putien Membership
Agency: XGATE
Swensen’s (Thai)
Brand: Swensen’s
Campaign: Swensen’s Loyalty Program
10. Best Loyalty Strategy – Launch / Re-Launch
AIA Singapore
Campaign: AIA CI – AIA Cancer Care Booster and AIA Recharge CI Cover Promo
Agency: W/E + Partners
FairPrice Group
Campaign: Always, FairPrice: 50 Years of Purpose
GSK
Campaign: Carerhood
Agency: MRM Singapore
IMI Lifestyle Products
Brand: Goodsalt
Campaign: Healthier Food Trail
Agencies: Aires Adventure, Skale by Growth Desk
Jaspal Group
Campaign: JASPAL: Crafting a Trendsetting Legacy with 87% Loyalty Growth
Agency: Capillary Technologies
RHB Singapore
Campaign: RHB Branch Network Refresh
Standard Chartered Bank Singapore
Campaign: SC Mobile
Agency: W/E + Partners
Syngenta Asia Pacific
Campaign: Syngenta ePartnerGrow
Agency: PRM Marketing Services (PRMMS)
TSL Media Group
Campaign: #TSL10 Anniversary Campaign
Unilever Singapore
Brand: Magnum
Campaign: The Magnum Classic Remix Arcade
Agencies: Jack Morton, Sqkii, Golin Singapore, Tower of Doom, Mindshare
11. Best Loyalty Strategy – Lifestyle
Fujioh International Trading
Campaign: Fujioh Singapore
Agency: PRM Marketing Services (PRMMS)
GUERLAIN
Campaign: GUERLAIN CHRISTMAS ADVENT CALENDAR
Agency: XGATE
MAPCLUB Digital Asia
Brand: MAPCLUB
Campaign: Building The Top-of-Mind Integrated Loyalty Program Ecosystem and Customer Engagement in Retail Lifestyle Sector
Tata Group
Campaign: How Tata x Capillary Built & Scaled One of Largest Coalition Program to 100mn Registered Users.
Agency: Capillary Technologies
United Overseas Bank (UOB)
Brand: UOB TMRW
Campaign: Smooth payments with UOB TMRW
Agency: GERMS Digital
United Overseas Bank (UOB)
Brand: UOB Cards
Campaign: Magic & Romance Regional Campaign
Agency: GERMS Digital
12. Best Loyalty Strategy – Retail
Alcon
Brand: Alcon Singapore
Campaign: Alcon Singapore Reward Program
Agency: Revenue Monster
Bandar Utama City Centre (1 Utama Shopping Centre)
Brand: ONECARD Loyalty & 1PAY E-Wallet
Campaign: ONECARD Loyalty Programme & 1PAY E-Wallet
Citi Mastercard
Campaign: SG Mega Malls Cooperation Campaigns
GUERLAIN
Campaign: GUERLAIN CHRISTMAS ADVENT CALENDAR
Agency: XGATE
MAPCLUB Digital Asia
Brand: MAPCLUB
Campaign: Building The Top-of-Mind Integrated Loyalty Program Ecosystem and Customer Engagement in Retail Lifestyle Sector
Orchard Turn Retail Investment
Brand: ION Orchard
Campaign: ION+ Rewards Programme
Agency: TEAM LEWIS
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Watsons Malaysia
Campaign: Watsons CRM 2023
Agency: Accenture Song
13. Best Loyalty Strategy – Travel & Hospitality
ALH Group
Campaign: Spring Racing Pub Promotion
Agency: WINK
Enrich by Malaysia Airlines
Campaign: Enrich A-TO-Z
Agency: Magna Digital
Millennium Hotels and Resorts
Campaign: My Millennium
Pan Pacific Hotels Group
Campaign: #YoursToDiscover
Agency: Bread Butter Bacon
Sentosa Development Corporation
Campaign: MySentosa App
Agency: Section
14. Best Membership Programme
Bandar Utama City Centre (1 Utama Shopping Centre)
Brand: ONECARD Loyalty & 1PAY E-Wallet
Campaign: ONECARD Loyalty Programme & 1PAY E-Wallet
Enrich by Malaysia Airlines
Campaign: Enrich – YOUR EVERYDAY COMPANION
Agency: Magna Digital
FairPrice Group
Brand: NTUC Link
Campaign: Get more with the FairPrice Group app
Fooma
Campaign: Fooma Membership
Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
Imperial Treasure Restaurant Group
Campaign: IMPERIAL TREASURE CLUB
Agency: XGATE
Jaspal Group
Campaign: JASPAL: Crafting a Trendsetting Legacy with 87% Loyalty Growth
Agency: Capillary Technologies
minden.ai
Brand: yuu Rewards Club
Campaign: yuu Rewards Club
Shell
Campaign: How Shell stands out in the Indian Market using Shell V-Power Rewards
Agency: Capillary Technologies
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
15. Best Partnership in a Loyalty Programme
Aspire Lifestyles (APAC)
Campaign: Aspire Lifestyles Singapore
Enrich by Malaysia Airlines
Campaign: FLY, STAY, PAY!
Agency: Magna Digital
Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
IMI Lifestyle Products
Brand: Goodsalt
Campaign: Healthier Food Trail
Agencies: Aires Adventure, Skale by Growth Desk
RACQ
Campaign: RACQ Member Benefits Cashback
Agency: WINK
16. Best Regional Loyalty Campaign
Bank of China
Campaign: Bank of China with Wink
Agency: WINK
FedEx
Campaign: My FedEx Rewards Signature
Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
Millennium Hotels and Resorts
Brand: My Millennium
Campaign: Spin and Win
Pan Pacific Hotels Group
Campaign: #YoursToDiscover
Agency: Bread Butter Bacon
Shell
Campaign: How Shell stands out in the Indian Market using Shell V-Power Rewards
Agency: Capillary Technologies
Syngenta Asia Pacific
Campaign: Syngenta ePartnerGrow
Agency: PRM Marketing Services (PRMMS)
Tata Group
Campaign: Tata’s IPL Blitz: 500k customer engaged with Tata Neu Rewards League!
Agency: Capillary Technologies
Under Armour
Campaign: UA Rewards Anniversary: Omnichannel Loyalty Beyond Borders
Embarked on an ambitious endeavor, created a unified campaign across SAPAC.
United Overseas Bank (UOB)
Brand: UOB Cards
Campaign: UOB Cards x Taylor Swift Campaign
Agency: GERMS
17. Best Use of Artificial Intelligence
DBS Bank
Campaign: OTP Authentication
DBS Bank
Campaign: DBS Car Loan Digibot
DBS Bank
Campaign: Cash Investigation Workflow
minden.ai
Campaign: Causal AI: From Mass Promotion to Personalized Engagement
Singtel
Campaign: Aurora B2B Marketplace
The Ascott Limited
Campaign: Engaging customers and driving bookings with Artificial Intelligence through our Ascott Star Rewards programme
18. Best Use of Rewards & Incentives
Civica
Campaign: CSTAR Rewards
Agency: WINK
Enrich by Malaysia Airlines
Campaign: FAST-TRACKING Enrich Elite Status
Agency: Magna Digital
FedEx
Campaign: My FedEx Rewards Surprise and Delight Campaign: FedEx turns 50! Our Birthday, Your Rewards
Global Digital Niaga (Blibli)
Campaign: Dream On
Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
HSBC Singapore
Campaign: Play for Good
Agency: Ogilvy Singapore
Salim Ivomas Pratama
Brand: Palmia
Campaign: Palmia Points
Agency: Limestones
Tata Group
Campaign: Tata’s IPL Blitz: 500k customer engaged with Tata Neu Rewards League!
Agency: Capillary Technologies
UEM Sunrise
Brand: Tresor by UEM Sunrise
Campaign: Tresor Loyalty Programme
United Overseas Bank (UOB)
Brand: UOB Cards
Campaign: Magic & Romance Regional Campaign
Agency: GERMS Digital

ENGAGEMENT CATEGORIES

19. Best Customer Experience
DBS Bank
Campaign: Applying Continuous Discovery to deliver Cashless Cashback solutions
FairPrice Group
Campaign: WAVES (Working A Vision of Excellence in Service)
Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
KELLY AND COMPANION
Brand: KELLY & CO’S
Campaign: Kelly & Co’s Unboxing Joy!
Oversea-Chinese Banking Corporation
Brand: OCBC
Campaign: OCBC Wisma Atria
Agency: GOVT Singapore
RHB Singapore
Campaign: Customers at the Heart of RHB
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Singlife
Campaign: A Better Way to Financial Freedom
Standard Chartered Bank Singapore
Campaign: SC Mobile
Agency: W/E + Partners
20. Best Employee Engagement Strategy
Civica
Campaign: CSTAR Rewards
Agency: WINK
DBS Bank
Campaign: Best of Me, Best of We, and Best of E!
DBS Bank
Campaign: C^4 to Elevate The Employee Experience
FairPrice Group
Campaign: ACE (Agent Competency & Enablement)
G8 Education
Campaign: Team Saver
Agency: WINK
GROW with Singlife
Campaign: GROW with Singlife
Kenanga Investment Bank
Campaign: Market Movement Challenge
RHB Singapore
Campaign: At our Best, Together
Sime Darby Oils
Campaign: #GetMovingChallenge 3.0
Agency: Edelman
Standard Chartered Bank
Brand: Digital Client Engagement (DCE)
Campaign: Frontline Enablement: Digital Masters Series
21. Best Engagement Strategy – B2B
GROW with Singlife
Campaign: From Every Angle
Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
Hewlett Packard Enterprise
Campaign: HPE Networking Instant On ACTION Partner Club
Agency: PRM Marketing Services (PRMMS)
HSBC
Campaign: HSBC Nexus@Singapore Fintech Festival
Agencies: George P. Johnson, Design Bridge and Partners
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
22. Best Engagement Strategy – B2C
Abbott Products Indonesia
Brand: Pediasure
Campaign: Pediasure Loyalty Program
Agency: Epic Tech
Abbott Products Indonesia
Brand: PEDIASURE & ENSURE
Campaign: WHATSAPP – DIGITAL VOUCHER DISTRIBUTION FOR PHARMACIES, GENERAL TRADE AND MODERN TRADE
Agency: Kartini Otomasi Indonesia
FairPrice Group
Campaign: Always, FairPrice: 50 Years of Purpose
  Geneco
Campaign: The Magic of Hope
Geneco
Campaign: #MySecretGarden
Inchcape Singapore
Campaign: Toyota Always
Agency: PRM Marketing Services (PRMMS)
Mandai Wildlife Reserve
Campaign: Ranger Buddies Quest
Agencies: Pico Art International, Media.Monks
Orchard Turn Retail Investment
Brand: ION Orchard
Campaign: ION+ Rewards Programme
Agency: TEAM LEWIS
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Unilever Singapore
Brand: Magnum
Campaign: The Magnum Classic Remix Arcade
Agencies: Jack Morton, Sqkii, Golin Singapore, Tower of Doom, Mindshare
23. Best Engagement Strategy – Specific Audience
CapitaLand Investment
Brand: your Workplace Community @ CapitaLand
Campaign: #LoveOurSeniors 2023 CSR activities for CapitaLand Workspace tenant community
DBS Bank
Campaign: Moments that Matter with OneBot
Geneco
Campaign: #MySecretGarden
Geneco
Campaign: #GenecoFiVesta
HSBC Singapore
Campaign: HSBC Women’s World Championship – Metaverse Challenge
Agencies: Indexgames, Neo Media World
Schroder Investment Management (Singapore)​​
Brand: Schroders
Campaign: Schroder Asia More+
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Shell Pilipinas Corporation (SPC)
Campaign: The 56th Shell National Students Art Competition (NSAC)
Syngenta Asia Pacific
Campaign: Syngenta ePartnerGrow
Agency: PRM Marketing Services (PRMMS)
Unilever Thailand
Brand: Unilever Thailand Personal Care and Home Care
Campaign: Trust & Transparency – Empowering Consumers with control of Data-Sharing to Create Genuine 1:1 Relationships, Powered by Consent
Agencies: Bounty Media, Mindshare Thailand
24. Best Omnichannel Strategy
AIA Singapore
Campaign: AIA CI – AIA Cancer Care Booster and AIA Recharge CI Cover Promo
Agency: W/E + Partners
Etiqa Singapore
Campaign: Etiqa “With You for the Ride”
Agency: ADA Asia
Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Under Armour
Campaign: UA Rewards Anniversary: Omnichannel Loyalty Beyond Borders
Embarked on an ambitious endeavor, created a unified campaign across SAPAC.
Watsons Malaysia
Campaign: Watsons Giving You Seoul with the Biggest K-Beauty Festa!
Agency: Accenture Song
25. Best Online Experience
Hewlett Packard Enterprise
Campaign: HPE Networking Instant On ACTION Partner Club
Agency: PRM Marketing Services (PRMMS)
HSBC Singapore
Campaign: HSBC Women’s World Championship – Metaverse Challenge
Agencies: Indexgames, Neo Media World
RHB Singapore
Campaign: Beyond the Branch: RHB’s Mobile & Web Banking Revolution
Sentosa Development Corporation
Campaign: MySentosa App
Agency: Section
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Tata Group
Campaign: How Tata x Capillary Built & Scaled One of Largest Coalition Program to 100mn Registered Users.
Agency: Capillary Technologies
26. Best Use of Advocates
Central Provident Fund Board
Campaign: C.P.F: Community Paying it Forward
Cigna
Campaign: The 5% Pledge
Agency: MRM Singapore
Geneco
Campaign: #MySecretGarden
Geneco
Campaign: The Magic of Hope
Geneco
Campaign: #GenecoFiVesta
GSK
Campaign: Carerhood
Agency: MRM Singapore
Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
Immigration and Checkpoints Authority
Campaign: Happy 20th Birthday ICA!
Agency: Digital Studio by APRW
Sime Darby Oils
Campaign: #GetMovingChallenge 3.0
Agency: Edelman
UEM Sunrise
Brand: Tresor by UEM Sunrise
Campaign: Tresor Loyalty Programme
27. Best Use of Contests / Promotions
Abbott Products Indonesia
Brand: PEDIASURE & ENSURE
Campaign: WHATSAPP – DIGITAL VOUCHER DISTRIBUTION FOR PHARMACIES, GENERAL TRADE AND MODERN TRADE
Agency: Kartini Otomasi Indonesia
AIA Singapore
Campaign: AIA Recharge CI Cover Promo
Agency: W/E + Partners
Danone Indonesia
Brand: SGM Eksplor
Campaign: KLUB GENERASI MAJU REFERRAL COMPETITION
Geneco
Campaign: #MySecretGarden
Heinz ABC Indonesia
Brand: KECAP ABC (ABC SOY SAUCE)
Campaign: WHATSAPP – DIGITAL VOUCHER DISTRIBUTION FOR MODERN TRADE MINI MARKET
Agency: Kartini Otomasi Indonesia
Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
HSBC Singapore
Campaign: Play for Good
Agency: Ogilvy Singapore
Millennium Hotels and Resorts
Brand: My Millennium
Campaign: 12 Days of Giftmas
Agency: Wordsmithery
Unilever Thailand
Brand: Unilever Thailand Personal Care and Home Care
Campaign: Trust & Transparency – Empowering Consumers with control of Data-Sharing to Create Genuine 1:1 Relationships, Powered by Consent
Agencies: Bounty Media, Mindshare Thailand
United Overseas Bank (UOB)
Brand: UOB Cards
Campaign: Magic & Romance Regional Campaign
Agency: GERMS Digital
28. Best Use of Corporate Social Responsibility
DBS Bank
Campaign: People of Purpose with MINDS
Geneco
Campaign: The Magic of Hope
Geneco
Campaign: #MySecretGarden
HSBC Singapore
Campaign: Play for Good
Agency: Ogilvy Singapore
HSBC Singapore
Campaign: Shuttling with the Star
Agency: CSM
minden.ai
Brand: yuu Rewards Club
Campaign: yuu’s 1st Birthday
RHB Singapore
Campaign: Bank with a Heart
Sun Life Malaysia
Campaign: Brighter Health – Championing Diabetes Awareness and Prevention through Screening
Vietnam Airlines
Campaign: Lotusmiles
Agency: Comarch
29. Best Use of Experiential / Live Marketing
Geneco
Campaign: The Magic of Hope
Geneco
Campaign: #MySecretGarden
HSBC
Campaign: HSBC Nexus@Singapore Fintech Festival
Agencies: George P. Johnson, Design Bridge and Partners
HSBC Singapore
Campaign: HSBC Women’s World Championship – 5D Orchid Holographic Installation
Agency: Hogarth Worldwide
HSBC Singapore
Campaign: HSBC Women’s World Championship – Metaverse Challenge
Agencies: Indexgames, Neo Media World
KELLY AND COMPANION
Brand: KELLY & CO’S
Campaign: KELLY & CO’S 30-DAY CHALLENGE
minden.ai
Brand: yuu Rewards Club
Campaign: yuu’s 1st Birthday
Agency: Tribal Worldwide
Tata Group
Campaign: Tata’s IPL Blitz: 500k customer engaged with Tata Neu Rewards League!
Agency: Capillary Technologies
30. Best Use of Gamification
Central Provident Fund Board
Campaign: C.P.F: Community Paying it Forward
Global Digital Niaga (Blibli)
Campaign: Super Quest
Hewlett Packard Enterprise
Campaign: HPE Networking Instant On ACTION Partner Club
Agency: PRM Marketing Services (PRMMS)
HSBC Singapore
Campaign: Play for Good
Agency: Ogilvy Singapore
HSBC Singapore
Campaign: HSBC Women’s World Championship – Metaverse Challenge
Agencies: Indexgames, Neo Media World
Mandai Wildlife Reserve
Campaign: Ranger Buddies Quest
Agencies: Pico Art International, Media.Monks
minden.ai
Brand: yuu Rewards Club
Campaign: yuu’s 1st Birthday
Agency: Tribal Worldwide
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Sime Darby Oils
Campaign: #GetMovingChallenge 3.0
Agency: Edelman
Unilever Singapore
Brand: Magnum
Campaign: The Magnum Classic Remix Arcade
Agencies: Jack Morton, Sqkii, Golin Singapore, Tower of Doom, Mindshare
31. Best Use of Influencers
AIA Singapore
Campaign: Live Better with Tottenham Hotspur
Geneco
Campaign: #GenecoFiVesta
Geneco
Campaign: The Magic of Hope
Geneco
Campaign: #MySecretGarden
Orchard Turn Retail Investment
Brand: ION Orchard
Campaign: Be at ION Orchard – Where a Kaleidoscope of Possibilities Intersects
Agency: TEAM LEWIS
Pan Pacific Hotels Group
Campaign: PPHG #YoursToDiscover
Agency: Bread Butter Bacon
32. Best Use of Integrated Media
AIA Singapore
Campaign: AIA Health360
Agency: Ogilvy Singapore
AIA Singapore
Campaign: AIA CI – AIA Cancer Care Booster and AIA Recharge CI Cover Promo
Agency: W/E + Partners
Etiqa Singapore
Campaign: Etiqa “With You for the Ride”
Agency: ADA Asia
Geneco
Campaign: #MySecretGarden
Geneco
Campaign: #GenecoFiVesta
Geneco
Campaign: The Magic of Hope
Standard Chartered Bank Singapore
Campaign: SC Mobile
Agency: W/E + Partners
Syngenta Asia Pacific
Campaign: Syngenta ePartnerGrow
Agency: PRM Marketing Services (PRMMS)
Tata Group
Campaign: Tata’s IPL Blitz: 500k customer engaged with Tata Neu Rewards League!
Agency: Capillary Technologies
33. Best Use of User-Generated Content
Ayala Malls U.P. Town Center
Campaign: Rekindle: Rediscovering Connections and the Community
HSBC Singapore
Campaign: Play for Good
Agency: Ogilvy Singapore
KELLY AND COMPANION
Brand: KELLY & CO’S
Campaign: KELLY & CO’S PET AMBASSADORS PROGRAM
Kitchenette Lestari
Brand: Djournal Coffee
Campaign: UGC Campaign Strategy
34. Best User Experience
Heinz ABC Indonesia
Brand: KECAP ABC (ABC SOY SAUCE)
Campaign: WHATSAPP – DIGITAL VOUCHER DISTRIBUTION FOR MODERN TRADE MINI MARKET
Agency: Kartini Otomasi Indonesia
Hewlett Packard Enterprise
Campaign: HPE Networking Instant On ACTION Partner Club
Agency: PRM Marketing Services (PRMMS)
Mandai Wildlife Reserve
Campaign: Ranger Buddies Quest
Agencies: Pico Art International, Media.Monks
Sentosa Development Corporation
Campaign: MySentosa App
Agency: Section
Tata Group
Campaign: How Tata x Capillary Built & Scaled One of Largest Coalition Program to 100mn Registered Users.
Agency: Capillary Technologies

RELATIONSHIP CATEGORIES

35. Best Customer Relationship Management Strategy
Cigna
Campaign: The 5% Pledge
Agency: MRM Singapore
Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
Inchcape Singapore
Campaign: Toyota Always
Agency: PRM Marketing Services (PRMMS)
Shell
Campaign: Shell’s Micro-Segment-Based Hyper-personalized Strategy Boosts In-Life Program Retention by 70%
Agency: Capillary Technologies
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Sun Life Malaysia
Campaign: Client Engagement Reimagined – Driving moments that matter
Watsons Malaysia
Campaign: Watsons CRM 2023
Agency: Accenture Song
36. Best Customer Retention Strategy
Abbott Products Indonesia
Brand: Pediasure
Campaign: Pediasure Loyalty Program
Agency: Epic Tech
Enrich by Malaysia Airlines
Campaign: SHORTCUT TO THE TOP
Agency: Magna Digital
FairPrice Group
Brand: NTUC FairPrice Co-Operative
Campaign: Sustain Online Groceries Success – Navigating Post-Pandemic Retention
Friesland Campina
Brand: Friso
Campaign: Friso Ecosystem
Agency: MRM Singapore
Global Digital Niaga (Blibli)
Campaign: Retention Strategy by Recency, Frequency & Monetary (RFM) customer segmentation – Blibli – Global Digital Niaga
Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
Inchcape Singapore
Campaign: Toyota Always
Agency: PRM Marketing Services (PRMMS)
Shell
Campaign: Shell’s Micro-Segment-Based Hyper-personalized Strategy Boosts In-Life Program Retention by 70%
Agency: Capillary Technologies
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
37. Best Personalisation in Relationship Marketing
Friesland Campina
Brand: Friso
Campaign: Friso Ecosystem
Agency: MRM Singapore
GSK
Campaign: Carerhood
Agency: MRM Singapore
Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
minden.ai
Campaign: Always On Card Linking and Acquisition
Schroder Investment Management (Singapore)​​
Brand: Schroders
Campaign: Schroder Asia More+
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
38. Best Use of Consumer Insights / Data Analytics
AIA Singapore
Campaign: Customer Lifecycle Trigger (CLT)
FairPrice Group
Brand: NTUC FairPrice Co-Operative
Campaign: Elevating Omni-Channel Customer Engagement and Experience through Data Analytics and Insights
Go City
Campaign: Buy Now Before Prices Go Up (Black Friday – Singles Day 11/11)
Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
HSBC
Campaign: HSBC Nexus@Singapore Fintech Festival
Agencies: George P. Johnson, Design Bridge and Partners
Samsung Asia
Brand: Samsung 
Campaign: Galaxy Z Flip5 and Z Fold5 CRM
Agency: Digitas Singapore
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Singlife
Campaign: Singlife Segments Study
Standard Chartered Bank Singapore
Campaign: SC Mobile
Agency: W/E + Partners
Unilever Thailand
Brand: Unilever Thailand Personal Care and Home Care
Campaign: Trust & Transparency – Empowering Consumers with control of Data-Sharing to Create Genuine 1:1 Relationships, Powered by Consent
Agencies: Bounty Media, Mindshare Thailand
39. Best Use of Content Marketing
AIA Singapore
Campaign: AIA Centurion PA
Agency: Ogilvy Singapore
Friesland Campina
Brand: Friso
Campaign: Friso Ecosystem
Agency: MRM Singapore
Geneco
Campaign: #MySecretGarden
Geneco
Campaign: #GenecoFiVesta
Geneco
Campaign: The Magic of Hope
GSK
Campaign: Carerhood
Agency: MRM Singapore
Hewlett Packard Enterprise
Campaign: HPE Networking Instant On ACTION Partner Club
Agency: PRM Marketing Services (PRMMS)
Orchard Turn Retail Investment
Brand: ION Orchard
Campaign: Be at ION Orchard – Where a Kaleidoscope of Possibilities Intersects
Agency: TEAM LEWIS
Singtel
Campaign: Don’t Worry, Be Hoppy!
Agency: Akanga Film Asia
Watsons Malaysia 
Campaign: Watsons Health, Wellness, and Beauty Video Series 2023
Agency: Accenture Song
40. Best Use of Direct Marketing
Friesland Campina
Brand: Friso
Campaign: Friso Ecosystem
Agency: MRM Singapore
Geneco
Campaign: The Magic of Hope
Geneco
Campaign: #MySecretGarden
Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
ICICI Bank
Campaign: Early Month on Book (EMOB) Campaign for Debit Card Activation
Agency: Mastercard
State Bank of India (SBI)
Campaign: New Card Activation Campaign for debit portfolio
Agency: Mastercard
Syngenta Asia Pacific
Campaign: Syngenta ePartnerGrow
Agency: PRM Marketing Services (PRMMS)
41. Best Use of Mobile
HSBC Singapore
Campaign: Play for Good
Agency: Ogilvy Singapore
Sentosa Development Corporation
Campaign: MySentosa App
Agency: Section
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Syngenta Asia Pacific
Campaign: Syngenta ePartnerGrow
Agency: PRM Marketing Services (PRMMS)
Tata Group
Campaign: How Tata x Capillary Built & Scaled One of Largest Coalition Program to 100mn Registered Users.
Agency: Capillary Technologies
Unitel
Campaign: Propelling Unitel Laos with WhatsApp Business for seamless Customer Experience
Agency: ADA Asia
42. Best Use of Relationship Marketing – B2B
Cigna
Campaign: The 5% Pledge
Agency: MRM Singapore
Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
IMI Lifestyle Products
Brand: Goodsalt
Campaign: Healthier Food Trail
Agencies: Aires Adventure, Skale by Growth Desk
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Standard Chartered Bank
Brand: Digital Client Engagement (DCE)
Campaign: Digital Masters Series & Treasury Leadership Forum (Digital Showcase)
43. Best Use of Relationship Marketing – B2C
Ayala Malls U.P. Town Center
Campaign: Rekindle: Rediscovering Connections and the Community
Fujioh International Trading
Campaign: Fujioh Singapore
Agency: PRM Marketing Services (PRMMS)
Geneco
Campaign: #MySecretGarden
Geneco
Campaign: #GenecoFiVesta
Geneco
Campaign: The Magic of Hope
GSK
Campaign: Carerhood
Agency: MRM Singapore
Oversea-Chinese Banking Corporation
Brand: OCBC
Campaign: OCBC Wisma Atria
Agency: GOVT Singapore
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
44. Best Use of Social Media
GenBrave
Campaign: Social Media Rebranding and Refresh
Agency: Wordsmithery
Geneco
Campaign: #MySecretGarden
Geneco
Campaign: #GenecoFiVesta
Geneco
Campaign: The Magic of Hope
HSBC Singapore
Campaign: Play for Good
Agency: Ogilvy Singapore
Immigration and Checkpoints Authority
Campaign: Happy 20th Birthday ICA!
Agency: Digital Studio by APRW
  Kenanga Investment Bank
Campaign: 1-minute Warrants
Millennium Hotels and Resorts
Brand: My Millennium
Campaign: 12 Days of Giftmas
Agency: Wordsmithery
Orchard Turn Retail Investment
Brand: ION Orchard
Campaign: Be at ION Orchard – Where a Kaleidoscope of Possibilities Intersects
Agency: TEAM LEWIS
Pan Pacific Hotels Group
Campaign: PPHG #YoursToDiscover
Agency: Bread Butter Bacon
45. Best Use of Technology
Abbott Products Indonesia
Brand: PEDIASURE & ENSURE
Campaign: WHATSAPP – DIGITAL VOUCHER DISTRIBUTION FOR PHARMACIES, GENERAL TRADE AND MODERN TRADE
Agency: Kartini Otomasi Indonesia
Hewlett Packard Enterprise
Campaign: HPE ENGAGE & GROW
Agency: PRM Marketing Services (PRMMS)
HSBC
Campaign: HSBC Nexus@Singapore Fintech Festival
Agencies: George P. Johnson, Design Bridge and Partners
HSBC Singapore
Campaign: HSBC Women’s World Championship – Metaverse Challenge
Agencies: Indexgames, Neo Media World
Mandai Wildlife Reserve
Campaign: Ranger Buddies Quest
Agencies: Pico Art International, Media.Monks
Shell
Campaign: Shell’s Pioneering Promo Engine Drives 10M+ Offers, Skyrocketing Sales by 2.6x
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Singtel 
Campaign: Aurora B2B Marketplace
Syngenta Asia Pacific
Campaign: Syngenta ePartnerGrow
Agency: PRM Marketing Services (PRMMS)
Tata Group
Campaign: How Tata x Capillary Built & Scaled One of Largest Coalition Program to 100mn Registered Users.
Agency: Capillary Technologies

TALENT CATEGORIES

46. Team of the Year – Agency
Digitas Singapore
PRM Marketing Services (PRMMS)
Revenue Monster
Wink
47. Team of the Year – Brand
FairPrice Group
Hewlett Packard Enterprise
Millennium Hotels and Resorts
yuu Rewards Club by minden.ai