Top Tips for a Successful Entry
We know it’s hard to pull together a unique entry to grab attention and impress an independent judging panel, so we’ve put together 10 top tips to help you craft a successful submission (and hopefully a winning entry!):
1. Stick to the word limit
Remember, the jury will be looking at a lot of entries which will take hours of their time and can be tiring, so be concise! Help them find the information they need to know quickly and easily.
It’s also important to note that judges can deduct marks for exceeded word counts.
2. Use images and graphs to support your entry
3. Don’t assume the judges know your campaign
4. Stick to the specific eligibility dates / locations
Don’t be vague when reporting your results. Judges can only award marks for work and results gained within the eligibility period and location so break it down for them clearly. What happened this year?
5. Report specific results
It’s important to be precise so the judges can really understand the success of your campaign and award deserved points. Percentages can help to show growth, but where possible, report numerical increases and achievements against specific targets.
All of our judges are bound by non-disclosure agreements and you can highlight any work that is to remain strictly confidential and for judging purposes only. Anything highlighted in red will not be disseminated beyond the judging panel in any way.