Submitting your entries for The Loyalty & Engagement Awards is simple and completely online. The entry submission deadline is 23 May 2025 at 2359hrs.

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

• Firstly, download and read the Entry Guidelines and follow the instructions and specific category requirements to ensure your entries are submitted successfully.
• Please download and use the Core Submission Template provided to prepare your Core Submission Document.
• We encourage you to read the Top 10 Tips for entering to help you craft a successful submission.
• All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link at the bottom of this page.
• Entrants are strongly recommended to gather all entry materials like photos, videos and charts before starting the entry process.
• Please ensure that all details you enter into the Entry Details are CONSISTENT with the details on the Core Submission Document you upload.
• Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and cannot be changed and / or transferred to another party.
• Please include a campaign photo that represents your entry in your submission that can be used on all marketing material, on the screen on the night of the awards, and in the magazine etc.

Friday, 23 May 2025, 23:59hrs

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

Context [Max 500 Words] (10%)
Describe the problem or challenge the brand faced, competitor landscape, goals, target audience, and context of the challenge. Elaborate on the strategy you were using before and what drove you to do things differently.

Strategy [Max 1,000 Words] (35%)
Detail the plan devised to address your challenge, elaborate on the key considerations for choosing this over other platforms – timeline, budget, creative and media considerations etc.

Activity [Max 1,000 Words] (35%)
Describe how the strategy was executed and communicated to its audience and the rationale behind the chosen dissemination platforms.

Response [Max 500 Words] (20%)
Provide measurable metrics on the success of your programme in relation to the goals you wanted to achieve – for example: financial improvements, customer satisfaction improvements, engagement levels, membership levels, and interaction and response levels.

Talent Categories (For Category 50 – 51)
Please write a maximum 2,000 words (total) including evidence to support and address each of the specific category criteria bullet points outlined in the category’s description. Please ensure all areas mentioned are covered within your submission as the jury will be looking for these details. Each bullet point will hold a maximum potential value of 10 points.

The eligibility period for work submitted is from January 2024 to March 2025. Campaigns or programmes that began before this period are eligible, provided the results presented were achieved within these dates. Entries must not have been submitted for the 2024 edition.

Categories are open to marketing teams in client organisations across the South Asia, Southeast Asia. ANZ and Middle East regions. The organisation may be privately-owned, government or NGOs. Agencies and partners may submit on behalf of their client organisation.

Programmes / campaigns / systems / initiatives showcased by agencies should have demonstrable results within the eligibility period. Initiatives or strategies developed and implemented prior to this period are also eligible, provided the impact / results were measured during the eligibility period.

Entrants must have an office in the eligible region*, and all work, campaigns or initiatives must have been conceptualised and carried out for a single, regional and / or global market that includes at least one of the eligible countries* in the specified regions.

Entrants may submit the same campaign in multiple categories or different campaigns in one category. In these instances, each submission will be counted as an individual entry. There is no limit to the number of entries an organisation may submit. Each individual submission will be charged as a single entry at SGD359 (before GST, this is applicable to entries from Singapore-based companies).

*The following countries are eligible to enter: Abu Dhabi, Australia, Bahrain, Bangladesh, Bhutan, Brunei, Cambodia, Dubai, East Timor, India, Indonesia, Jordan, Kuwait, Laos, Lebanon, Malaysia, Maldives, Myanmar, Nepal, New Zealand, Oman, Pakistan, Papua New Guinea, Philippines, Qatar, Saudi Arabia, Singapore, Sri Lanka, Thailand, United Arab Emirates, and Vietnam.

Entry Fee: SGD359 per entry
Price is exclusive of Government Service Tax (GST). GST is only applicable to entries from Singapore-based companies.

Payment Mode: Credit card (Visa, Mastercard, Amex).
All entries are non-refundable.

• Entry fees are non-refundable.
• The judges’ decisions are final.
• Without prior notice, MARKETING-INTERACTIVE team reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category / categories will not be refunded.
• Should your entry be shortlisted, your entry details found on the online registration site will be reflected on the awards website, the screen on the night of the awards, trophy (presented on the awards night, should you win) and any other awards-related materials.
• Please note that after the submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and cannot be changed and/ or transferred to another party. Any changes made after submission will be charged 10% of the entry fee per change.
• Finalists need to be present at the awards gala dinner in order to receive their trophy(ies) in case they win.
• Lighthouse Independent Media Pte Ltd reserves the right, without prejudice, to remove entries from being judged, should the company submitting their entries have a history of non-payment and payment arrears.

• The entrant agrees that MARKETING-INTERACTIVE or Lighthouse Independent Media will not accept responsibility for errors or omissions reproduced in the presentation of MARKETING-INTERACTIVE’s platform or for work lost or damaged under any circumstances.
• For the purpose of clarity, this exemption of liability includes any communications online and offline by MARKETING-INTERACTIVE, Lighthouse Independent Media Pte. Ltd. and its partners.
• Any confidential information should be written in red font or red font or highlighted in red. Any text in red font or highlighted in red will not be disseminated beyond the judging panel in any way.
• The entrant otherwise grants MARKETING-INTERACTIVE permission to show material from the entries at the awards presentation, in the magazine and at such times as deemed appropriate.
• Entries done in any other format may not be accepted.
• Any invalid or incomplete submissions will be subject to a penalty deduction of your total score.
• All judges are bound by a non-disclosure agreement covering confidentiality, conflicts of interest, and contact with entrants. To ensure a fair result, judges will not have access to entries submitted by their own organisation or that of their competitors.